Did you know that there are near 5 billion social media users worldwide? If you're not using social media for your business, you're missing out on a large group of potential customers. If you're not sure how to get started with social media, we've got just the thing for you: social media podcasts. Specifically, the best social media podcasts for 2024 that you can use to start or skyrocket your social media marketing impact.
Social media changes all the time. That makes it important for marketers and social media influencers to stay up to date with the latest trends, algorithm updates, features, and statistics. Social media podcasts are one of the best ways to stay ahead of your competitors. They give you access to the best and brightest in social media marketing who provide invaluable information you can use to improve your own social media marketing no matter your niche or industry.
But with more than 3 million active podcasts and 169 million podcast episodes published, it can be a daunting task to find the best and most valuable social media podcasts that will give you the tools and knowledge you need to boost your social media ROI. The podcasts we've included here are focused on social media marketing rather than the broader topic of digital marketing so you are sure to get the targeted social media marketing information you need.
Social Media Podcasts for 2024:
- 1. The GaryVee Audio Experience
- 2. Social Pros Podcast
- 3. Savvy Social Podcast
- 4. Marketing Over Coffee
- 5. Social Media Marketing Talk Show
- 6. Hashtag Authentic
- 7. Social Zoom Factor
- 8. The Marketing Book Podcast
- 9. Maximize Your Social Influence with Neal Schaffer
- 10. Good Social Media Podcast
- 11. Social Media Marketing Podcast
- 12. The Science of Social Media
- 13. Social Media Lab from AgoraPulse
- 14. The DigitalMarketer Podcast
- 15. Social Media Pubcast with Jon Loomer
- 16. Online Marketing Made Easy
- 17. Twitter Smarter Podcast with Madalyn Sklar
- 18. Masters of Scale
- 19. Marketing Smarts from MarketingProfs
- 20. Goal Digger
Podcasts exist to educate and entertain. They're an accessible way for social media influencers and marketers to get valuable information and insights about trends and best practices for social media. The podcasts we've included here are focused on social media marketing and are presented by expert social media marketers.
Hosted by: Gary Vaynerchuk Gary Vaynerchuk is a huge name in social media marketing. He has an enormous following on just about every major social media platform and uses his online presence to share native content on each platform that really reaches his target audience. The podcast is a variety format and includes keynotes, snippets from the DAILYVEE video series, #AskGaryVee episodes, as well as other podcast content. Hosted by: Jay Baer and Adam Brown Social Pros is one of the longest-running social media podcasts. It’s hosted by two high-level marketers, Jay Baer of Convince & Convert and Adam Brown of Salesforce. Each episode of the Social Pros podcast includes insights from leading social media strategists as well as current trends and ideas about how to leverage them in the social media world. Baer and Brown cover topics like Facebook engagement, how to use Instagram to build follower engagement, and why social media customer service is a solid marketing strategy. The podcast provides actionable insights that social media marketers can put to use right away. Hosted by: Andréa Jones In the Savvy Social Podcast, host Andréa Jones shares the hows and whys of social media marketing. Jones chants with industry professionals who offer intriguing and beneficial insights on the social media strategies that worked for their businesses. Each week, Jones covers a different social media marketing tactic, offering real-world examples and actionable insights listeners can put to use. Hosted by: John J. Wall and Christopher S. Penn Marketing over coffee is a weekly discussion of classic and new marketing. They cover topics like staying up to date with social networks, search engine optimization and search marketing, email marketing, multivariate testing, and copywriting, and “old school” offline marketing campaigns. Hosted by: The Social Media Examiner Team Social Media Marketing Talk Show focuses on trending social media news stories. The podcast offers expert commentary on social media marketing news across platforms with a different panel of social media marketers each week. The diverse insights offered in this podcast can help guide your social media marketing efforts. Hosted by: Sara Tasker Sara Tasker is an Instagram expert with nearly 220,000 Instagram followers. In this weekly podcast, Tasker shares actionable tips based on the lessons and strategies she learned while building her own business. While she does veer into topics like community, motherhood, creativity, and authenticity, her skill with Instagram and the tips and tools she shares are worth the listen. Hosted by: Pam Moore Social Zoom Factor is a great podcast if you want to learn how to integrate social media, content marketing, experiential branding, digital marketing, and the latest technology. Every episode provides actionable tactics and strategies you can implement right away to improve your social media marketing ROI. Hosted by: Douglas Burdett Every week, host Douglas Burdett interviews authors of new marketing and sales books. If you have a list of social media marketing books you’d love to read but haven’t found time for, this is the podcast for you. Hosted by: Neal Schaffer This social media podcast from Neal Schaffer is all about teaching marketers, entrepreneurs, and small business owners how to leverage and monetize their social media influence. Schaffer regularly discusses influencer marketing and social media on the podcast through guest interviews and sharing his personal experience. This podcast provides the tools you need to increase ROI on social media platforms like Facebook, Twitter, Instagram, YouTube, LinkedIn, and Pinterest. Hosted by: Todd Austin On the Good Social Media Podcast, you’ll find stories about how social media is helping people to live fuller, richer, more connected lives. Host Todd Austin goes in-depth on social media statistics as well as sharing marketing tips and growth hacks. Hosted by: Michael Stelzner This social media podcast is hosted by Social Media Examiner’s Michael Stelzner and provides success stories and expert interviews from leading social media marketing professionals. You’ll find out how the top businesses use social media, get actionable tips, and learn new strategies and tactics to help improve your social media marketing. Hosted by: The Buffer Team The Science of Social Media podcast is brought to you by the team behind Buffer. Buffer is one of the most popular social media scheduling tools available. This social media podcast delivers actionable strategies and advice you can use to grow your social media presence. You’ll get deep dives into the big social media news and trends as well as impactful insights into algorithm changes and feature updates. Hosted by: Scott Ayres This is probably one of the most fascinating social media podcasts we’ve found. In this podcast powered by AgoraPulse, host Scott Ayres tests out ideas about what will work on social media. For this podcast, Ayres looks at some of the most popular social media marketing theories and tries to find out if the theory actually works. They’ve dubbed themselves the “Mythbusters of the social media marketing ecosystem.” Hosted by: Jenna Snavely In this weekly show produced by DigitalMarketer, you’ll get a guided tour of the world of digital marketing with deep dives into topics you can use to grow your marketing skills and business. Host Jenna Snavely interviews marketers at the top of their game who share digital marketing hacks and the information you need to get new ideas and apply the marketing knowledge you already have. Hosted by: Jon Loomer Social Media Pubcast is geared toward Facebook marketers who either are advanced or who want to be. The episodes combine audio blog posts and “pubcasts” in which guests answer questions about advertising growth tips and Facebook marketing. They’re called “pubcasts” because those episodes are supposed to have an informal, “meeting a friend for a beer to talk social media marketing” feel. Hosted by: Amy Porterfield Amy Porterfield is a leading online marketing strategist who offers beautifully detailed podcast episodes. Porterfield is all about practical application and provides tips and ideas that you’ll be able to put into practice right away to start, scale, and automate your online business. Hosted by: Madalyn Sklar Madalyn Sklar is a Twitter marketing expert who shares insights and Twitter best practices on this social media podcast. She interviews social media and marketing experts who share Twitter tips, resources, and tools that you can use to crush your Twitter marketing goals. Hosted by: Reid Hoffman While Masters of Scale isn’t directly about social media, you’ll glean some great marketing advice from the podcast that can be applied to your social media marketing strategy. Every episode, Hoffman, LinkedIn co-founder, proves an unconventional theory about how businesses scale. He and his guests talk about leadership strategy, management, entrepreneurship, and fundraising. Hosted by: The MarketingProfs Team Marketing Smarts is a great weekly podcast from MarketingProfs and uses in-depth interviews with expert marketers to provide actionable insights to help marketers market smarter. You’ll learn valuable marketing skills and gain knowledge that you can apply to your social media marketing strategies. Hosted by: Jenna Kutcher The host of Goal Digger, Jenna Kutcher, is a wildly successful social media influencer who shares social media strategies, productivity tips, business hacks, and more so you can build your dream career. She focuses on actionable tips and hacks that she herself used to become a millionaire in Instagram sponsorships, online courses, photography, and social media influencer.1. The GaryVee Audio Experience
Frequency: Daily
Duration: 15–60+ minutes
Recommended Episode: Marketing for the Now – TikTok Edition!
2. Social Pros Podcast
Frequency: Weekly
Duration: 30–60+ minutes
Recommended Episode: How to Weather Social Platform Shifts with Incredible Content
3. Savvy Social Podcast
Frequency: Weekly
Duration: 30 minutes
Recommended Episode: How to Build a Community of True Fans on Social Media
4. Marketing Over Coffee
Frequency: Weekly
Duration: 20 minutes
Recommended Episode: Using Behavioral Science in Marketing
5. Social Media Marketing Talk Show
Frequency: Weekly
Duration: 30–60 minutes
Recommended Episode: New YouTube Revenue Opportunities for Channels
6. Hashtag Authentic
Frequency: Weekly
Duration: 30–60 minutes
Recommended Episode: Why It’s Never Too Late to Grow Your Instagram
7. Social Zoom Factor
Frequency: Every weekday
Duration: 15–30 minutes
Recommended Episode: LinkedIn Marketing Engagement Strategies to Increase Leads, Sales and Brand Awareness
8. The Marketing Book Podcast
Frequency: Weekly
Duration: 60+ minutes
Recommended Episode: Mastering Marketing Agility by Andrea Fryrear
9. Maximize Your Social Influence with Neal Schaffer
Frequency: Weekly
Duration: 30 minutes
Recommended Episode: Your Community is Always a Subset (of Your Potential)
10. Good Social Media Podcast
Frequency: Multiple times per week (nothing new since June 2020)
Duration: 15–60+ minutes
Recommended Episode: Collaborative Marketing and Social Media with Jess Ruhfus
11. Social Media Marketing Podcast
Frequency: Weekly
Duration: 45 minutes
Recommended Episode: Three Steps to Develop a Personal Brand
12. The Science of Social Media
Frequency: Weekly
Duration: 10–20 minutes
Recommended Episode: The Twitter Upheaval and What it Means for Marketers
13. Social Media Lab from AgoraPulse
Frequency: Weekly
Duration: 15–20 minutes
Recommended Episode: Resurrecting Dead Instagram Accounts!
14. The DigitalMarketer Podcast
Frequency: Weekly
Duration: 15–45 minutes
Recommended Episode: Cracking the Code to Online Success with Allie Bloyd
15. Social Media Pubcast with Jon Loomer
Frequency: Weekly
Duration: 30–60 minutes
Recommended Episode: Stop Chasing Easy
16. Online Marketing Made Easy
Frequency: Weekly
Duration: 30–60 minutes
Recommended Episode: Is Your Fear of Success Sabotaging Your Business?
17. Twitter Smarter Podcast with Madalyn Sklar
Frequency: Biweekly (nothing new since February 2020)
Duration: 30 minutes
Recommended Episode: How to Find Inspiration for Creating Twitter Content, with Janet Machuka
18. Masters of Scale
Frequency: Every couple of days
Duration: 30–45 minutes
Recommended Episode: How to find hidden value that others miss, w/The Black List’s Franklin Leonard
19. Marketing Smarts from MarketingProfs
Frequency: Weekly
Duration: 30 minutes
Recommended Episode: The End of Third-Party Cookies Is a New Beginning for Digital Advertisers
20. Goal Digger
Frequency: Weekly
Duration: 30–45 minutes
Recommended Episode: Is it Possible to Build Your Brand Without Giving Up Your Personal Life?
Wrapping Up
With these 20 social media podcasts perfect for 2024 you’ll get access to tons of up-to-date tips, tools, hacks, and trends you can use to get more from your social media marketing. No matter what social media platform you use, the podcasts we've shared here will provide hours of keen insight, advice, and actionable tactics you can put to use today.
