B3HIND
B3HIND is a Madrid-based talent representation and strategy agency founded in 2022, specialised in Gen Z and digital culture. We represent creators across fashion, beauty, lifestyle, entertainment, music and social media culture with a strong editorial narrative. We build talent with identity, strong community and long-term brand value — not just performance metrics. We work with premium brands on campaigns, activations, events, PR, content and ambassador programmes.B3HIND is a Madrid-based talent representation and creative strategy agency founded in 2022 by Carla Lurqui. We are a team of 16 specialists in Gen Z culture, digital storytelling and talent development, operating at the intersection of fashion, beauty, lifestyle, music, entertainment and social media culture.
Unlike performance-focused agencies, B3HIND builds talent with a long-term vision: identity-driven, community-first and culturally relevant. Our roster includes some of Spain's most compelling digital talents, chosen for their creative integrity and cultural impact, not just their follower count.
We work with premium brands across fashion, beauty, technology, food & beverage and lifestyle on branding campaigns, activations, events, PR, organic content and ambassador programmes. We also develop original projects for our talents including podcasts, editorial formats and brand positioning.
Based in Madrid. Working globally.
Madrid