Influencer Marketing Workshop

What Is This Influencer Marketing 2-Day Course?

This is a 2-day course created by Influencer Marketing Hub, the leading influencer marketing resource for influencer marketers, brands, agencies and software platforms. We were also behind “Under the Influence”, one of the largest Influencer Marketing Conferences hosted in Europe during 2017.

We have paired up with thought leaders in the industry to bring you this 2-Day Crash Course through hands-on workshops in both the UK and the USA.

What others have to say

Yesterday we fed our 🧠 in London at Europe's biggest #influencermarketing conference, together with 250+ #marketing professionals from over 30 countries 🤩 #IMHUB17 by @influencerMH pic.twitter.com/6Im797Dnw0
— CHASE CREATIVE - Social Storytelling Agency (@ChaseCreativeBE) November 9, 2017

Thank you @influencerMH for an amazing day yesterday at #IMHUB17! A lot of lessons learned and new friendships made. We are looking forward to next year! pic.twitter.com/iyucd3FxCR
— Influo (@influo) November 9, 2017

At #IMHUB17 today hearing some great discussions about the future for brands working with #influencers. Top take away from the morning session: fraud in Influencer Marketing needs to be addressed. #influencermarketing
— freestak (@freestakUK) November 8, 2017

It was a great day at the @influencerMH yesterday. For everyone who'd like to learn more about Creative Personal Branding, check my article https://t.co/h3bsWFLGoe #IMHUB17 pic.twitter.com/MJr1dh03W6
— Oliver Brügmann (@OliverBruegmann) November 9, 2017

The Complete Influencer Marketing Toolkit

Our workshops, provide brands and marketers with the necessary tools, knowledge and compliance procedures to to set up and run successful influencer marketing campaigns at scale.

Fundamentals of Influencer Relations

Let’s face it, great influencer marketing is all about relationships. Our workshops will leave you with a solid framework to build, maintain and manage relationships with the right influencers. Understanding these fundamentals is key to increasing the ROI on your Influencer Campaigns.

Requirements and Characteristics of Influencer Communications

Communicating with influencers seems like a simple task, but when done incorrectly can have negative implications on the performance of your campaigns. During the workshop we’ll build, share and discuss various methods for outreach, briefing, licensing and other communication with influencers.

Finding Suitable Influencers and Fakefluence

When selecting the most relevant influencers to collaborate with, you should be considering up to 15 different touch points. Our workshop is geared around understanding these 15 touch points, how to find them, and how to analyze them. We also cover Fakefluence, and provide you with a simple formula to spot it!

Do’s and Don'ts in Dealing With Influencers

Some simple do’s and don’t can go a long way - our team has experience running over 500+ influencer marketing campaigns so we’ve learnt a few things! We have a session in our workshop dedicated to sharing lessons, tips and tricks learnt from years of experience in the Influencer Marketing industry.

Topic-Finding and Planning of Influencer Campaigns

Once you’ve paired with the right influencers it’s time to start creating content. We’ll share tips on how to select topics that are destined to perform, and headlines that give your campaigns extra leverage. Our simple framework will save you hours when planning your next campaign.

Compliance and Best Practices

It’s important for brands to understand that complying with Influencer Marketing regulation is an absolute must - in this workshop we outline the FTC Guidelines that matter most to you. We’ll also share some best practice tips to ensure the influencer, audience and brand are all aligned on your next campaign.

2 DAY INFLUENCER MARKETING CRASH COURSE.

Get up to Speed on everything Brands need to comply and execute on ROI positive Influencer Campaigns

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Course Lecturers