21st March 2019
San Francisco, USA

About

Join us with top marketers from leading platforms, agencies and brands.

Our speaker and panelist lineup is packed with the leaders in this space from the industry’s top companies. Attendees will learn from the best about topics relevant to anyone in the business-strategies for influencer activation, relationship management, the ins and outs of compliance, accurately measuring ROI. But you won’t just learn how to do things for the present; you’ll be inspired for where you can take things in the future. Our agenda is designed not just to learn how to use Influencer Marketing, but to take an active role in shaping its future and seeing where it is going. The day will have something for everyone, from brand marketers to agencies.

SOME OF THE BRANDS WHO ATTENDED OUR PREVIOUS EVENTS.

Upcoming Dates & Prices

21 Mar
San Francisco
Thursday
9am - 5pm
$595
Who is this for
  • PR and Communication Professionals
  • Marketing Managers
  • Brand Managers
  • Influencer Marketing Professionals
  • Professionals in the Digital Industry
What will you learn
  • Fundamentals of Influencer Relations
  • Do’s and Dont's in Dealing With Influencers
  • Requirements and Characteristics of Influencer Communications
  • Topic-Finding and Planning of Influencer Campaigns
  • Finding Suitable Influencers and Fakefluence
  • Compliance and Best Practices

TOPICS INCLUDE

How to Approach an Influencer Strategy

From software-based programmatic campaign strategies to artificial intelligence that IDs influencers among your customers, technology plays a huge role in automating marketing at scale. We’ll dive into automation best practices, and examine the ways it can provide real value to your marketing.

Track and Analyse your Campaign

Understanding ROI with influencer marketing can be complicated, made worse by the fact that no one’s agreed on a standard measurement for it. This, despite the mountains of campaign data that are available to marketers and brands. We’ll look at how to analyse that data to better understand what you got out of your influencer marketing budget, and get accurate, actionable insights into pushing ROI even further.

Influencer Discovery

There are plenty of tools available designed to help you find the right influencers. But they won’t help you if you don’t know what you’re looking for—or how to find them. Learn strategies for finding new talent, determining whether they’re a good fit, as well as any red flags to look out for.

Influencer Relationship Management

From first contact to sustaining a good thing, there’s a lot to cover around how to keep your favorite influencers in it for the long run. But you won’t just learn methods for keeping influencers engaged with your brand. You’ll learn to segment influencers into different relational stages, and the best way to keep them interested at each stage.

FTC Compliance

Influencer marketing has come under fire recently as social campaigns blur the line between content and advertising. The rules on transparency are still being written, but we don’t need to wait for them to start marketing responsibly now. Influencers and brands alike will learn how to proactively achieve compliance without sacrificing authenticity.

Agencies vs In-house

Some influencer platforms amount to a self-service talent agency, so brands will usually choose between one or the other. It doesn’t always have to be an either/or situation, though—and platforms and agencies don’t need to consider each other natural enemies. There’s an opportunity for collaboration, ways in which they can work together to grow the industry.

INFLUENCER MARKETING EXPERTS & KEYNOTE SPEAKERS

Shane Barker
Shane Barker
Host
SHANEBARKER.COM

Shane was recognized as one of the 100 Most Influential People in Influencer Marketing alongside Kim Kardashian, Gary Vaynerchuk, and legendary PR leaders like the CEO of Edelman. He is an instructor of "Personal Branding - Influencer Marketing" at UCLA and is a contributor at Inc.com, HuffPost, Forbes, and Salesforce. Shane is also an international keynote speaker with over 20 years of consulting and has been a driving force in the influencer space for over 6 years.

Julia Raab
Julia Raab
Director of West Coast Sales
AspireIQ

Julia Raab is Director of West Coast Sales at AspireIQ. Julia is responsible for helping brands solve their content needs through building large-scale influencer communities. Previously, Julia served as Head of Sales Development at AspireIQ, where she founded the company’s first SDR program and led the team to source over 10 million in revenue in 2018.

Kari Lincks Cooman
Kari Lincks Cooman
Senior Campaign Manager
AspireIQ

Kari is a senior level social media strategist with experience working with enterprise retail companies, advertising agencies, and non-profit organizations, such as Williams-Sonoma, Inc., L'Oréal, Samsung, Maybelline, BET, WEtv, San Francisco Symphony, and the San Francisco Chamber Orchestra. Over the last 10+ years, Kari has been proficient at building effective strategies, tactics, and reporting processes for brands to better understand consumer and creative trends.

Mae Karwowski
Mae Karwowski
CEO/Founder
Obviously

Mae Karwowski is the founder and CEO of Obviously, a technology-driven influencer marketing platform and full-service influencer marketing agency that launched in 2014. With thousands of campaigns under her belt, Mae is an industry expert in building and cultivating influencer communities for brands. Under her leadership, Obviously’s proprietary platform has developed into a one-stop shop for identifying influencers, scaling campaigns, tracking progress, and measuring success to optimize future campaigns. Obviously is headquartered in New York City, with offices in Los Angeles, Paris, San Francisco, and Sydney; and has world-class clients such as Google, Lyft, and Sephora.
Before founding Obviously, Mae directed social media for Gilt City, part of Gilt Groupe, and oversaw social execution for clients such as Bravo, UGG, and Coca-Cola with the agency 360i. Mae graduated from the University of North Carolina at Chapel Hill with a Bachelor's in Philosophy. She lives in Manhattan and loves anything that has to do with a Corgi.

AGENDA

21st March 2019

8:00 AM Registration

First things first: we want to know who you are! When you get to Hotel Zephyr, stop by our registration desk first and say hi. Once we’ve got you all set up, you can enjoy a morning coffee and connect with the other delegates.

8:45 AM Welcome

You’ll welcome Shane Barker as he takes the stage to welcome you. Shanes’s experience and insights make him the perfect choice to ease you in and set the tone for the workshop. As the workshop’s MC, he'll be making sure that we’re all well Under the Influence throughout the day. Shane Barker | Founder, SHANEBARKER.COM

8:55 AM Influencer Marketing - Getting Started

We’re all here because we know how effective influencer marketing can be. Still, we’re still in the early stages of the industry. Shane will start the day with a quick overview of what influencer marketing is and how it compares to other, more traditional methods of marketing. Shane Barker | Founder, SHANEBARKER.COM

9:10 AM How to Approach an Influencer Strategy

Influencer marketing is accessible and effective for marketers with a wide range of budgets. But that doesn’t mean it’s easy or even quick to implement. As with any marketing endeavour, you need a strategy, one that defines objectives, goals, target audiences, KPIs, the best channels to utilise, and much more. Just like the name of this session suggests, you’ll learn how to approach this key part of the campaign lifecycle. Mae Karwowski | CEO/Founder, Obviously

9:40 AM How to Identify Influencers

Discovery isn’t just a matter of finding the right influencer, it’s also about finding the right audience. What good is collaborating with someone whose interests and aesthetics match your brand’s if their audience isn’t made up of your target audience? Or worse, if their followers aren’t even real to begin with? We’ll go over the things you need to look for—and the tools you can use—to make sure the influencers you want to work with don’t end up working against you. Shane Barker | Founder, SHANEBARKER.COM

10:10 AM Question & Work Session

We don’t want the day to just be about the presentations. Dialogues over monologues, we always say. You have questions? We have answers. Let’s talk.

10:30 AM Coffee Break

The coffee bean is actually the seed of the coffee berry. We have no idea who first thought to try roasting, grinding, and then brewing it, but we’re really glad they did. Thanks to them, we’ll enjoy some downtime with a hot cup.

11:00 AM Working with Influencers

Working with influencers might be less expensive and more effective than old fashioned celebrity endorsements, but the practice does come with its own set of problems. Often, influencers are just regular people who are young and inexperienced in any type of professional environment. In a panel discussion led by Shane Barker, you’ll hear from the influencers about the ways they’ve successfully managed their professional relationships, from getting discovered to negotiation to collaboration to payment. Influencer Panel by Shane Barker | Founder, SHANEBARKER.COM

11:40 AM How to Measure your Campaign

Influencer campaigns don’t end after the last post goes live. In fact, they only start to get really interesting when the data starts rolling in. We’ll take a look at the various kinds of data you can use to measure success (or failure), and how to use that data to make your next campaign even more effective. Shane Barker | Founder, SHANEBARKER.COM

12:00 PM Studies and Best Case Practice

Best practices aren’t just a random set of rules that people came up with because they think they’ll work. They’re the result of past experience—failures and successes. Mae Karwowski will share case studies of both while giving out specific pointers for both B2B and B2C contexts. Mae Karwowski | CEO/Founder, Obviously

12:30 PM Question & Work Session

You’ve been patient and quiet for the last couple of hours. Time to get our talk on again before we head into the home stretch.

1:00 PM Lunch

In some parts of the world, lunch is the biggest meal of the day. You’re free to go that way if you like, just don’t slip into a food coma for the rest of the day. There’s still much more to come!

2:00 PM Agencies vs In-house

With a variety of self-service platforms designed to help brands manage their own campaigns, they’re are no longer reliant on agencies to do all the heavy lifting for them. But can software replace people? The answer to that question is Yes—and No. The truth is, there’s no one-size-fits-all approach, and this session will help you understand what the best path for your own brand is. AspireIQ

2:30 PM Brand Panel

Kari Lincks Cooman & Julia Raab leads a panel discussion of representatives from different brands, talking about their experiences with influencer marketing. You’ll hear from those who’ve been down this road and gain insider insights from the front lines. AspireIQ

3:15 PM Influencer Campaigns + Paid Ads

How to get the most out of your campaign Shane Barker | Founder, SHANEBARKER.COM

3:45 PM Coffee Break

The coffee bean is actually the seed of the coffee berry. We have no idea who first thought to try roasting, grinding, and then brewing it, but we’re really glad they did. Thanks to them, we’ll enjoy some downtime with a hot cup.

4:00 PM Rules for Declaring Partnerships

Influencer marketing often gets a bad rap for misleading consumers: it’s frequently difficult to tell an authentic post from a sponsored one. That doesn’t mean there aren’t guidelines, though. It’s just that both brands and influencers are still ignoring them. That needs to stop if influencer marketing is going to stay viable, so we’re going to tell you what the rules are. Shane Barker | Founder, SHANEBARKER.COM

4:15 PM Future Trends in the Influencer Marketing Industry

With influencer marketing’s rapid growth over the last few years, it’s hard to see how the industry will continue to develop in the future. What will 2019 and beyond look like? Which networks will rise above the rest? Will more brands adopt IM? Or will they abandon it? We can’t accurately predict the future, but we’re going have some fun trying to. Shane Barker | Founder, SHANEBARKER.COM + Panel

4:55 PM Wrap Up

When you have leftovers from a meal, you need to wrap it up to keep it fresh. The same goes for knowledge. You might be tempted to leave early and beat the traffic, but then you’ll miss out on our final session, where we wrap it all up and reinforce what we’ve learned from the day. Shane Barker | Founder, SHANEBARKER.COM

5:00 PM Finish

Cancellation Policy

Cancellation Policy

Attendee substitutions are permitted without charge. Cancellations made on or prior to January 13, 2019 will incur no cancellation fee. No refunds will be made for cancellations made after January 13, 2019.

If for reasons of Force Majeure the Event cannot take place as scheduled the Organizer reserves the right to cancel or reschedule the Event to a date and place of its choosing.

In accordance with our cancellation conditions, cancellations are not possible. We appreciate there may sometimes be travel difficulties due to circumstances beyond either the organizers or the attendees control, such as weather or industrial action, and in such circumstances we are happy to extend a credit for a future event. If an attendee is unable / does not wish to take advantage of this offer then it is the attendee’s responsibility to raise the matter with his or her insurance company.

Bring the Team Offer

For 3 or more ticket purchases at the same time please contact us for your 20% discount code. [Discounts may not be combined.]

THE VENUE

We’re excited to announce that our workshop is being held at Hotel Zephyr, a world-class venue on the waterfront in San Francisco in the heart of the city’s most iconic tourist attractions. It’s conveniently located just steps away from Pier 39, Ghirardelli Square and the Alcatraz ferry landing and is close to many convenient transportation options, including the famed San Francisco cable cars.

Do NOT follow this link or you will be banned from the site!