Key Influencer Marketing Stats for 2022

Werner Geyser

Influencer Marketing is a hybrid of old and new marketing tools. It takes the idea of celebrity endorsement and places it into a modern-day content-driven marketing campaign.

Key Statistics

1. Influencer Marketing Industry to Reach $16.4B in 2022

2. The Number of Influencer Marketing Related Services/Companies Grew by 26% in 2021

3.  Instagram is the Preferred Social Media Channel for Brands Who Engage in Influencer Marketing

4. Social Commerce Will Reach $958B in Sales for 2022 and is one of the Key Trends That Will Shape Influencer Marketing in 2022.

5. A Majority of Brands (59%) have a Standalone Budget for Content Marketing, and 75% of them Intend to Dedicate a Significant Budget to Influencer Marketing in 2022.

6.  90% of Marketers Believe Influencer Marketing to be an Effective Form of Marketing.


7.  4 out of 5 Brands Use Instagram for Influencer Marketing.

8. The Increase in Influencer Marketing in 2022 Mirrors the Decrease in Print Advertising.

9. 50% of Consumers Will Take Some Action After Reading a Positive Review.

10. Friends Influence 79% of Consumers' Purchasing Decisions on Social Media.

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