All businesses need to create a Social Media Marketing Strategy and operate the business social accounts in a thoughtful, measured way.
You need to balance, create a mixture of informative and entertaining items, with a small percentage of promotional material.
Don’t waste any of your social real estate. Take the time to fill in your bios and profiles fully.
Consider cross-promoting your social channels or running ads.
The person who runs your social channels, should match the social demographics of your target audience.
If you select the right influencers, you have the chance to reach a whole new audience.
If the thought of using a chatbot daunts you, you don't need any coding skills or have to pay a costly development team.
Use analytics tools that will provide the necessary data and adapt accordingly if there’s a chance that you can improve.