The Ultimate TikTok Influencer Marketing Guide

[{"selector":"#anim-6058b0d0-06a5-411f-b460-4d04cdc2da9f","keyframes":{"opacity":[0,1]},"delay":3400,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] If you sell to a younger demographic, consider working with influencers on TikTok. Here's your guide to TikTok Influencer Marketing. Learn more

What is TikTok?

[{"selector":"#anim-c7293a0a-09b4-40f3-bdd3-46e56914048a","keyframes":{"opacity":[0,1]},"delay":300,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d318be47-0c96-44bd-a4af-0fa00b17563f","keyframes":{"transform":["translate3d(-135.12397%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-be6055db-d6ea-4d3c-bbe4-9bc8f0750a78","keyframes":{"opacity":[0,1]},"delay":600,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-88f23d4a-93eb-42eb-bd93-c7019e095241","keyframes":{"transform":["translate3d(135.83332%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6057b932-c669-43d0-9311-d0a25380463c","keyframes":{"opacity":[0,1]},"delay":2200,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2addd1df-1052-4888-b850-aa8932fc28c3","keyframes":{"opacity":[0,1]},"delay":2500,"duration":400,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-34665020-895e-494c-bed4-a886c6969e86","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":2500,"duration":400,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-d0a4798f-2142-45c4-be80-601b23305511","keyframes":{"opacity":[0,1]},"delay":1000,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] TikTok became one of the most downloaded video apps in the world, most popular among Generation Z. Learn more

How Does TikTok Work?

[{"selector":"#anim-8acdf56b-2864-425a-99a9-cb1d7297bac8","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-31c2aa00-9f19-4d30-b7dd-be5588797f61","keyframes":{"opacity":[0,1]},"delay":600,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-833b55e0-16ab-4bdb-b9e9-fb3139c7001e","keyframes":{"transform":["translate3d(150.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a6bec3e0-d686-483b-9258-7b3ad0773a12","keyframes":{"opacity":[0,1]},"delay":2200,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-35971528-cdd0-4b5c-a6d4-864cd9950245","keyframes":[{"offset":0,"transform":"translate3d(0, -167.67048%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.29,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.45,"transform":"translate3d(0, -47.148938976000004%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.61,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.71,"transform":"translate3d(0, -16.029297888000002%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.8,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.85,"transform":"translate3d(0, -6.019370232%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.92,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.96,"transform":"translate3d(0, -2.615659488%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":1,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"}],"delay":1000,"duration":1600,"fill":"both"}] [{"selector":"#anim-62db55ae-892f-4f1a-a1e2-7efa89de198d","keyframes":{"opacity":[0,1]},"delay":500,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d975b51f-208f-4139-869a-123c5f3e383f","keyframes":{"transform":["translate3d(-129.23076%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f8fd592b-de15-4da4-becd-e88fa579864a","keyframes":{"opacity":[0,1]},"delay":2300,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9771d481-f80f-4a1a-9ed8-e6274be4d3d2","keyframes":{"opacity":[0,1]},"delay":3300,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3bc2e432-ce14-40ed-aa8b-a387b0a8b9b2","keyframes":{"opacity":[0,1]},"delay":3500,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bb237a9e-1129-4df1-a61c-16991e7444a1","keyframes":{"opacity":[0,1]},"delay":3800,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] TikTok allows users to create videos of themselves miming to their favorite music tracks. Learn more

Who are the Main TikTok Users?

[{"selector":"#anim-816e27d5-8350-4bc5-881c-cdbe0c0ec8e2","keyframes":{"opacity":[0,1]},"delay":500,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cf88a8f2-c9f5-4d48-a1ee-9ac77ae64850","keyframes":{"transform":["translate3d(128.46153%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-54f5f148-2ed2-4eb6-957e-2a709c596675","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4e5d714e-3426-4843-9bae-4e4887b43a66","keyframes":{"opacity":[0,1]},"delay":600,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-154ea3c1-c7be-4d7e-8220-2582ac4ed7ae","keyframes":{"transform":["translate3d(125.51723%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5f1ce397-0376-49c6-8687-174b05ea3991","keyframes":{"opacity":[0,1]},"delay":2200,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-be7cc7a5-32b9-4d4d-854e-961073d9239a","keyframes":{"opacity":[0,1]},"delay":500,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e5960b21-e4a5-4907-9301-f7090153a37c","keyframes":{"transform":["translate3d(-124.09639%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a1cbcb66-cac0-4051-b19e-67630f69acba","keyframes":{"opacity":[0,1]},"delay":1500,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1978410b-06c2-44e9-927c-723935467e6d","keyframes":{"opacity":[0,1]},"delay":2300,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] The largest group on TikTok are people aged between 16 and 24. They make up 41% of the total user-base. Learn more

What Types of Content Do Well on TikTok?

[{"selector":"#anim-01840ea5-925e-412e-b158-dcb306b18eef","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1476a3cc-fc1a-4755-bc53-826fe7ad41c5","keyframes":{"opacity":[0,1]},"delay":600,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b2aa47b6-cb18-494e-b5eb-2d2a80d7370c","keyframes":{"transform":["translate3d(178.75002%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7a8d2465-027e-4a71-a880-6e3ff5d3eee2","keyframes":{"opacity":[0,1]},"delay":2000,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b76af657-91bc-447f-871a-a8e323c62c62","keyframes":{"transform":["translate3d(0px, 1077.24819%, 0)","translate3d(0px, 0px, 0)"]},"delay":2000,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4383e07d-e706-40bc-8c01-3272332dc8f5","keyframes":{"opacity":[0,1]},"delay":2100,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a9716f67-472e-4ce7-8556-a908a3ea680c","keyframes":{"transform":["translate3d(0px, 1826.84949%, 0)","translate3d(0px, 0px, 0)"]},"delay":2100,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b26b0f5b-2b44-4df6-9466-06e98dd74f46","keyframes":{"opacity":[0,1]},"delay":3000,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-60f61d48-4618-43c9-a41d-baa86500b3f0","keyframes":{"transform":["translate3d(0px, 953.43873%, 0)","translate3d(0px, 0px, 0)"]},"delay":3000,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8bfd64be-c187-46ad-b953-4142b5da7cbb","keyframes":{"opacity":[0,1]},"delay":3100,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2a1a4d95-98cf-41df-b25a-6cfc4cc7d4ea","keyframes":{"transform":["translate3d(0px, 1626.85001%, 0)","translate3d(0px, 0px, 0)"]},"delay":3100,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ff00d3e0-ace2-4de8-a87b-a0e9a64161bf","keyframes":{"opacity":[0,1]},"delay":4000,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-92f8fd88-64b6-4044-a1f2-a0724c1a4fea","keyframes":{"transform":["translate3d(0px, 834.39109%, 0)","translate3d(0px, 0px, 0)"]},"delay":4000,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-15b0bc74-6497-4ab8-917c-023fe837ff57","keyframes":{"opacity":[0,1]},"delay":4100,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-279d352f-d565-4968-9464-0c2286965343","keyframes":{"transform":["translate3d(0px, 1410.18360%, 0)","translate3d(0px, 0px, 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[{"selector":"#anim-e751243c-8b47-4b49-8e7d-7c8858b48d3c","keyframes":{"opacity":[0,1]},"delay":5000,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-823887e3-8fa7-4189-b90f-59007fe63337","keyframes":{"transform":["translate3d(0px, 710.58163%, 0)","translate3d(0px, 0px, 0)"]},"delay":5000,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cd449b2d-3424-4945-94d0-e1450ba81510","keyframes":{"opacity":[0,1]},"delay":5100,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c2b52dde-a026-4f5b-bbc9-443750c5dc86","keyframes":{"transform":["translate3d(0px, 1201.85039%, 0)","translate3d(0px, 0px, 0)"]},"delay":5100,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7fe68d5d-5d35-452d-ac45-1b2aa6c31274","keyframes":{"opacity":[0,1]},"delay":1000,"duration":1400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9f7c7644-2afe-49a7-8139-64094515a72f","keyframes":{"opacity":[0,1]},"delay":2000,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-63f2c08c-ce40-4461-a3b8-754a0916b11e","keyframes":{"opacity":[0,1]},"delay":3000,"duration":1400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-de292a2d-6f8c-4827-89c7-dde7e6cb8703","keyframes":{"opacity":[0,1]},"delay":4000,"duration":1400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-77324b5b-8d9c-4951-bbd0-2e1c559c77f0","keyframes":{"opacity":[0,1]},"delay":5000,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Non-music comedy videos Fashion and beauty tips Cooking demonstrations Home-Made music videos Short sport clips Learn more

TikTok for Influencer Marketing

[{"selector":"#anim-5fcbb4cc-1d28-49c5-84ab-d70cb9527c1b","keyframes":{"opacity":[0,1]},"delay":500,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2bb36e35-9369-478b-803a-52efc1490fcb","keyframes":{"transform":["translate3d(114.37500%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2f23b456-8c3e-4ec8-bb86-53eeb4b9be9a","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8599a65f-053a-436d-869d-9d455888921c","keyframes":{"opacity":[0,1]},"delay":2200,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ed07aa11-ea57-4b3d-bc32-4cd4b406fdbf","keyframes":{"opacity":[0,1]},"delay":600,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f44b4576-2551-4234-a16b-7ea7f223a15a","keyframes":{"transform":["translate3d(121.33333%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9d7cbc06-c5fa-4137-be49-e4d56a7660bc","keyframes":{"opacity":[0,1]},"delay":500,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f81910ad-802e-4e84-86e5-d77cb2b0f486","keyframes":{"transform":["translate3d(-125.73529%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-80ccc1d1-b6c0-4e66-9258-6ab28f53c5c6","keyframes":{"opacity":[0,1]},"delay":1200,"duration":1300,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9fa907ca-692c-4dc5-96f8-8832bcb0ef35","keyframes":{"opacity":[0,1]},"delay":1700,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-387af7d2-33df-4bde-8fbe-7e8f45e255e9","keyframes":{"opacity":[0,1]},"delay":2000,"duration":1300,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4dde230c-0f4e-43d8-acab-f295a145e824","keyframes":{"opacity":[0,1]},"delay":2200,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2c0f70f0-606f-43e9-92f3-b66ed53a36dd","keyframes":{"opacity":[0,1]},"delay":2200,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3ba0e9d4-8921-45a5-93cb-6be8f8dbce32","keyframes":{"opacity":[0,1]},"delay":2800,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] The key to success on TikTok is working with influencers whose followers match your target market. Learn more

How Do Brands Market on TikTok?

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[{"selector":"#anim-52169ac4-e3c5-4816-950b-c4e304ac7e1c","keyframes":{"opacity":[0,1]},"delay":3000,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6f860705-956a-4424-bc3b-c944196c8d04","keyframes":{"transform":["translate3d(0px, 810.58163%, 0)","translate3d(0px, 0px, 0)"]},"delay":3000,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-826a7e5e-1357-466a-843c-0054e5449b3e","keyframes":{"opacity":[0,1]},"delay":3100,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-99b76def-84a4-45fa-b320-8bb2acf4ce04","keyframes":{"transform":["translate3d(0px, 1393.51667%, 0)","translate3d(0px, 0px, 0)"]},"delay":3100,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cb9423d0-ac40-4995-926d-6db4fb437198","keyframes":{"opacity":[0,1]},"delay":4000,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9b0e473b-a1b9-46ba-b585-b0ae8873164d","keyframes":{"transform":["translate3d(0px, 682.01032%, 0)","translate3d(0px, 0px, 0)"]},"delay":4000,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0c099fcc-7e00-45da-b14e-88377d653043","keyframes":{"opacity":[0,1]},"delay":4100,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-029169fe-32d8-4339-8d74-75f08fc1cdee","keyframes":{"transform":["translate3d(0px, 1160.18385%, 0)","translate3d(0px, 0px, 0)"]},"delay":4100,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-11f2f14c-dca4-4e0b-90f8-d62ee9c3b4bb","keyframes":{"opacity":[0,1]},"delay":1100,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2f3ed085-b803-4565-af22-a732f7eabbe5","keyframes":{"transform":["translate3d(0px, 1082.01003%, 0)","translate3d(0px, 0px, 0)"]},"delay":1100,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cae57d95-f93c-4b1d-89d1-a66d53fdb985","keyframes":{"opacity":[0,1]},"delay":1200,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-da795333-a543-4234-9000-39ea4a651c16","keyframes":{"transform":["translate3d(0px, 1860.18282%, 0)","translate3d(0px, 0px, 0)"]},"delay":1200,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c30c559f-0057-4ca5-a52f-ae75a50093f1","keyframes":{"opacity":[0,1]},"delay":2100,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-af2dc1f4-cf60-4f5e-acab-0ef3c593ad85","keyframes":{"transform":["translate3d(0px, 1610.18308%, 0)","translate3d(0px, 0px, 0)"]},"delay":2100,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-469ea3a2-81bb-4551-9cce-eadfc7d4c024","keyframes":[{"offset":0,"transform":"translate3d(0, -174.90422%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.29,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.45,"transform":"translate3d(0, -49.183066664%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.61,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.71,"transform":"translate3d(0, -16.720843432000002%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.8,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.85,"transform":"translate3d(0, -6.279061498000001%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.92,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.96,"transform":"translate3d(0, -2.728505832%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":1,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"}],"delay":1000,"duration":1600,"fill":"both"}] In-Feed Native Videos Hashtag Challenges Influencer Marketing Paid Ads Learn more

Selecting the Right Influencers for Your Brand

[{"selector":"#anim-5aa67583-b7ed-4a00-be88-7e0fae73dfda","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9a98b785-d262-43e6-9285-b3c837ed0962","keyframes":{"opacity":[0,1]},"delay":600,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1579096d-28cc-4f82-b22e-896c2d39c72a","keyframes":{"transform":["translate3d(152.99999%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6d45a511-527f-4a20-8118-ece36b69c76a","keyframes":{"opacity":[0,1]},"delay":2200,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-43e48120-8351-4c70-8650-26298ae4efe2","keyframes":{"opacity":[0,1]},"delay":1000,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cc0c4598-0a06-42b1-9ac3-18a7cd226b54","keyframes":{"transform":["translate3d(-143.63636%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-afd3705f-1a3b-4188-a118-a7cc443028e0","keyframes":{"opacity":[0,1]},"delay":2000,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-81f729e9-d8b7-4bab-b03c-54f92557f5c1","keyframes":{"transform":["translate3d(0px, 979.33733%, 0)","translate3d(0px, 0px, 0)"]},"delay":2000,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b4d7f01c-84b5-49ac-8561-cd5a979f4f31","keyframes":{"opacity":[0,1]},"delay":2700,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d9a3f7e9-52cb-4081-9cd9-2b850d859814","keyframes":{"transform":["translate3d(0px, 1334.79469%, 0)","translate3d(0px, 0px, 0)"]},"delay":2700,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d3b96aef-a75d-4439-bae6-6851c6d0d319","keyframes":{"opacity":[0,1]},"delay":2800,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-618dc19d-3442-40d0-b8cc-746242699b89","keyframes":{"transform":["translate3d(0px, 737.89675%, 0)","translate3d(0px, 0px, 0)"]},"delay":2800,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-182b37ec-374e-486b-aec4-5152814d9115","keyframes":{"opacity":[0,1]},"delay":2900,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-dde8a1ad-024c-4029-abfb-b3a867067682","keyframes":{"transform":["translate3d(0px, 1676.62726%, 0)","translate3d(0px, 0px, 0)"]},"delay":2900,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9b6bcde3-d2b6-4e30-bdf1-ca6751187d9c","keyframes":{"opacity":[0,1]},"delay":3000,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ca86157f-78e1-4169-b191-77e14fa80264","keyframes":{"transform":["translate3d(0px, 1353.39574%, 0)","translate3d(0px, 0px, 0)"]},"delay":3000,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-29fd709d-c47b-4b19-a089-294c18a4f9ed","keyframes":{"opacity":[0,1]},"delay":3000,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-00520c66-3993-471e-8651-62963b4cdfc8","keyframes":{"transform":["translate3d(0px, 1455.09077%, 0)","translate3d(0px, 0px, 0)"]},"delay":3000,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Relevance is more important than reach. Don't merely opt for TikTok influencers with the most massive followings – go for those with the most suitable audiences for your goals. Learn more

[{"selector":"#anim-30126360-d846-49ba-a674-4187e0b0be95","keyframes":{"opacity":[0,1]},"delay":1000,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-814062cd-8e9b-4510-9806-047f9768ad46","keyframes":{"opacity":[0,1]},"delay":1300,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4ad93202-a2e6-41fa-ab7e-738450c55c9a","keyframes":{"opacity":[0,1]},"delay":1700,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-c84c4bd0-102c-495b-b133-5f15ff9858e2","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":1700,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Learn more