TikTok became one of the most downloaded video apps in the world, most popular among Generation Z.
TikTok allows users to create videos of themselves miming to their favorite music tracks.
The largest group on TikTok are people aged between 16 and 24. They make up 41% of the total user-base.
Non-music comedy videos
Fashion and beauty tips
Home-Made music videos
Short sport clips
The key to success on TikTok is working with influencers whose followers match your target market.
In-Feed Native Videos
Relevance is more important than reach. Don't merely opt for TikTok influencers with the most massive followings – go for those with the most suitable audiences for your goals.