If you sell to a younger demographic, consider working with influencers on TikTok. Here's your guide to TikTok Influencer Marketing.

TikTok became one of the most downloaded video apps in the world, most popular among Generation Z.

TikTok allows users to create videos of themselves miming to their favorite music tracks.

The largest group on TikTok are people aged between 16 and 24. They make up 41% of the total user-base.

Non-music comedy videos

Fashion and beauty tips

Cooking demonstrations

Home-Made music videos

Short sport clips

The key to success on TikTok is working with influencers whose followers match your target market.

In-Feed Native Videos

Hashtag Challenges

Influencer Marketing

Paid Ads

Relevance is more important than reach. Don't merely opt for TikTok influencers with the most massive followings – go for those with the most suitable audiences for your goals.