Want to attract more followers to your Instagram account? Use this Instagram SEO guide to increase your discoverability and visibility.
Instagram SEO is an understanding of how the Instagram algorithm works. Read on to learn how to use it to your advantage.
Instagram displays top post based on:
When displaying results, Instagram considers:
the accounts, hashtags, and posts they’ve viewed or interacted with.
For searches with too many relevant results, Instagram uses popularity signals to determine which ones to prioritize.
Instagram SEO helps your posts to show up in relevant search results and in the suggested content feeds of your target audience.
Instagram looks at the terms used in your name, username, and bio to determine what your profile is about.
Make your captions descriptive and understandable with the right sprinkle of relevant keywords.
Hashtags are vital for effective Instagram SEO as they can significantly boost your post discoverability.
Instagram can use the alt text to determine whether the post is relevant to a certain search result.
An Instagram Collab post gives you a combined reach. This enables you to garner tons of engagement.