TikTok is a short-form, video-sharing app that allows users to create and share 15-second videos, on any topic.
The TikTok app is based on the same short-form video concept but is much broader in scope and does not only focus on lip syncing to music.
Since its launch, the app’s popularity has been growing tremendously. In October 2018, it was the most-downloaded photo and video app in the Apple store, globally!
The app is liked and used by several celebrities, such as Jimmy Fallon, who helped drive the app’s popularity.
The app often runs local contests and challenges and captures on local trends through the use of localised hashtags.
TokTok videos start playing one-by-one and a viewer gets lost in a sea of fun, entertaining and addictive video content.
Several brands have utilised techniques like TikTok challenges and contests to get users to generate brand-related content.
With more brands looking to TikTok to further expand their social media marketing reach, TikTok is on the right track.
President Trump has threatened to ban TikTok in the USA because it’s owned by a Chinese firm. TikTok is not banned in USA.
With a private account, only people you approve can follow, comment on, and like your videos. There isn’t a kid version of TikTok yet.