TikTok is a short-form, video-sharing app that allows users to create and share 15-second videos, on any topic.

The TikTok app is based on the same short-form video concept but is much broader in scope and does not only focus on lip syncing to music.

How it Differs

   From Musical.ly

When did it Rose  to Popularity

Since its launch, the app’s popularity has been growing tremendously. In October 2018, it was the most-downloaded photo and video app in the Apple store, globally!


The app is liked and used by several celebrities, such as Jimmy Fallon, who helped drive the app’s popularity.


Localised Content

The app often runs local contests and challenges and captures on local trends through the use of localised hashtags.

Easy Content Creation, Sharing, and Viewing

TokTok videos start playing one-by-one and a viewer gets lost in a sea of fun, entertaining and addictive video content.

How Can Brands

Leverage TikTok?

Several brands have utilised techniques like TikTok challenges and contests to get users to generate brand-related content.

The Future of


With more brands looking to TikTok to further expand their social media marketing reach, TikTok is on the right track.

Why is TikTok banned?

President Trump has threatened to ban TikTok in the USA because it’s owned by a Chinese firm. TikTok is not banned in USA.

Is there a kid version of TikTok?

With a private account, only people you approve can follow, comment on, and like your videos. There isn’t a kid version of TikTok yet.

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