If you’re searching for ideas to improve your email marketing in 2022, here are 11 email marketing tips to set you on the right track.

Measure Your Performance

Open rate Click-through rate Click-to-open rate Unsubscribe rate

Narrow down your target audience to distinct groupings.

Generate more leads and sales Increase community engagement Grow your audience Increase website traffice

(UGC) user-generated content helps to portray your brand as trustworthy - USE IT!

Employ AI

AI software solutions will make suggestions for how you can improve customer engagement.

Incorporate Personalization

If you haven’t taken advantage of this trend yet, you run the risk of making your customers feel less valued.

Reward More

A study revealed that click-through rates were three times higher when free resources like templates were included.


Send at the Best Time

The best time for sending marketing emails is whenever your subscribers would typically take a break.


Email Design is Important!

Minimalistic designs dominated in the recent years and will continue to remain popular.