The AI thoroughly analyzes and classifies the bloggers based on audience quality and authentic engagement. The order of the influencers in this list is based on the degree of influence this tool calculates and not just on the number of followers. As a result, you'll find that some people with higher follower counts appear lower down the list than people who we believe have more influence with lower follower counts.
To provide a more nuanced view of influencer impact, Influencer Marketing Hub has collaborated with HypeAuditor to introduce the Ranking Tool for the TOP Influencers by Country and Category. This tool uses AI to analyze and classify influencers based on audience quality and authentic engagement, ensuring you connect with those who have genuine influence rather than just a high follower count.
Top Authentic Influencers Ranking
Here are the top 40 influencers for Instagram in 2023:
1. Cristiano Ronaldo - @cristiano
Any football fan will instantly recognize the name Cristiano Ronaldo. Ronaldo is a Portuguese professional footballer who plays as a forward for Italian club Juventus and is the captain of the Portugal national team. For many years he was considered the best player in the world and many still consider him one of the greatest players of all time.
As with most professional athletes, he may well be interested in a sponsorship deal - for a hefty price tag.
2. Selena Gomez - @selenagomez
Selena Gomez (an American singer, actress and producer). She first gained recognition on children's television - in Barney & Friends, and then in Disney's Wizards of Waverly Place.
She first had musical success with the band Selena Gomez & the Scene, which reached the US Billboard 200 with three albums. She continued her solo success, reaching seven top ten entries on the US Billboard Hot 100. In 2017, Billboard reported that she has sold over 7 million albums and 22 million singles worldwide.
Gomez has continued to combine acting with her music career, appearing in several films as well as her music videos.
She was the most followed Instagrammer in the world before being overtaken by soccer player Cristiano Ronaldo in late October 2018, ignoring the Instagram demonstration account.
3. Kylie - @kyliejenner
Kylie Jenner is another member of the Jenner-Kardashian clan. She is the sister of Kendall Jenner and half-sister of Kim Kardashian, Kourtney Kardashian, Khloe Kardashian, Rob Kardashian, Brandon Jenner and Brody Jenner.
Along with the rest of her family, Kylie starred in Keeping Up with the Kardashians. She is the founder and owner of the cosmetics company Kylie Cosmetics. In 2014 and 2015, Time Magazine ranked the Jenner sisters among the most influential teenagers in the world.
Forbes included Kylie in the Forbes Celebrity 100 list in 2017, making her the youngest person on the list. That year, in March 2019, Forbes listed her as the world's youngest self-made billionaire. Its inclusion on the list sparked controversy, with many contesting whether it is truly "self-made".
4. Leo Messi - @leomessi
Lionel Messi is an Argentine professional footballer who plays as a forward and supports both Spanish club Barcelona and Argentina national team as captain. Many consider him the best player in the world and some consider him the best player of all time.
He has spent his entire professional career with Barcelona, where he amassed a club record 32 trophies. Messi holds the records for most goals in La Liga and the top five European leagues, as well as many other goalscoring records. He has scored over 680 goals for club and country.
He announced his international retirement in 2016 but reversed his decision and led his country to qualifying for the 2018 FIFA World Cup. At that tournament, he became the third Argentine, after Diego Maradona and Gabriel Batistuta, to score goals in three different World Cups scored
5 . Kendall - @kendalljenner
Kendall Jenner is part of the Jenner-Kardashian family who stars in Keeping Up with the Kardashians. She is a role model today, largely thanks to her success on Instagram.
She has written several editorials and covers for LOVE and Vogue International, has walked for Victoria's Secret and serves as a brand ambassador for Estée Lauder's advertising campaigns.
6. Beyoncé - @beyonce
Beyoncé (full length Beyoncé Giselle Knowles-Carter) is an American singer, songwriter, actress, record producer and dancer. She rose to fame in the late 1990s as the lead singer of the R&B girl group Destiny's Child - the group went on to become one of the best-selling girl groups in history.
Destiny's Child disbanded in 2006, and Beyoncé went on to build a highly successful solo career. She has also acted in films such as Austin Powers in Goldmember, The Pink Panther, Dreamgirls and Obsessed.
Beyoncé has sold over 100 million records worldwide as a solo artist and an additional 60 million records with Destiny's Child. She has won 23 Grammy Awards and is the most-nominated woman in the award's history.
7. Billie Eilish - @billieeilish
Billie Eilish is an extraordinary influence for someone with a (comparatively) small following. Well, most people would like to have more than 40 million followers, but our influencer tool puts them in the same realm as people with more than 100 million followers.
Billie Eilish is an American singer and songwriter. She gained a huge following in 2016 with the release of "Ocean Eyes" on SoundCloud.
She is best known for her 2019 single "Bad Guy," which topped the Billboard Hot 100. She has been nominated for six Grammy Awards including Record of the Year, Album of the Year, Song of the Year and Best New Artist. At 17, she is the youngest nominee for those four Grammy Awards.
8. Ariana Grande - @arianagrande
Ariana Grande is an American singer, songwriter and actress. She began her career in the 2008 Broadway musical 13. She made her musical debut on the soundtrack of the Nickelodeon series Victorious (in which she starred) and was signed to Republic Records in 2011.
Grande released her debut album Yours Truly in 2013. She is the first artist to debut the lead singles from her first five studio albums in the top ten of the US charts.
She has had much success, winning a Grammy Award, a BRIT Award, three American Music Awards, three MTV Europe Music Awards and two MTV Video Music Awards.
Billboard named her 2018 Woman of the Year.
9. Taylor Swift - @taylorswift
Taylor Swift is an American singer and songwriter. She is one of the best-selling female music artists of all time with more than 50 million albums sold and 150 million single downloads.
She is also an accomplished songwriter and was included in Rolling Stone's 100 Greatest Songwriters of All Time in 2015. She has also received 10 Grammys, an Emmy, 23 Billboard Music Awards and 12 Country Music Association Awards. She even holds six Guinness World Records. In 2016, she topped the Forbes Celebrity 100.
10. Neymarjr - @neymarjr
Neymar da Silva Santos Júnior aka Neymar Jr. is a Brazilian professional footballer who plays as a forward for French club Paris Saint-Germain and the Brazil national team.
12. Badgalriri - @badgalriri
Badgalriri is the official Instagram account of Barbadian musician Rihanna. She is recognized as a pop icon. Rihanna is one of the world's best-selling female music artists, with over 250 million records sold worldwide.
13. Zendaya - @zendaya
Zendaya Coleman is usually referred to by her first name only. She is an American actress and singer. She began her career as a child model and backup dancer before finding fame on the Disney Channel sitcom Shake It Up.
From 2015 to 2018, she produced and starred as KC Cooper in KC Undercover. In 2019, she took on the lead role in the HBO drama series Euphoria. In the last Spidermen movies she played Michelle (MJ).
14. Instagram - @instagram
In many ways, Instagram uses this account as a demonstration account that showcases Instagram's capabilities. Many of the photos they upload are whimsical and interesting. They generate a large number of likes and comments.
Of course, as an Instagram showcase, this isn't a real influencer account - and it's highly unlikely to be interested in an influencer marketing business.
15. Demi Lovato - @ddlovato
Demi Lovato is an American singer, songwriter and actress. She is a pop, pop-rock and R&B artist.
She has won an MTV Video Music Award, 13 Teen Choice Awards, five People's Choice Awards, an ALMA Award and a Latin American Music Award.
16. Shawn Mendes - @shawnmendes
Shawn Mendes is a Canadian singer, songwriter and model. He first rose to prominence in 2013 when he published song covers on Vine. Mendes caught the attention of artist manager Andrew Gertler and Island Records A&R Ziggy Chareton. He has since released three studio albums and led three world tours.
His first album debuted at the top of the US Billboard 200, making 17-year-old Mendes the youngest person to do so. In 2017, he became the first artist to have three number one singles on the Billboard Adult Contemporary chart. In 2018, Time named Mendes one of the 100 most influential people in the world.
17. The Rock - @therock
Although best known today for his acting, Dwayne Johnson first used the name The Rock as a professional wrestler. In the summer of 1995 he began training to become a professional wrestler. The following year, The Rock signed with WWE (then known as the World Wrestling Federation - WWF). He won his first WWF Championship in 1998. He took a seven-year hiatus from WWE from 2004-2011, returning part-time until 2013.
It was during Johnson's wrestling hiatus that he delved into acting, producing and writing. He has starred in numerous films. However, his most successful role at the box office is as Luke Hobbs in The Fast and the Furious.
18. Cardib - @iamcardib
Belcalis Marlenis Almánzar, auch bekannt als Cardi B, ist ein amerikanischer Rapper, Songschreiber, Schauspielerin und Fernsehstar. Sie wurde zu einer Internet-Berühmtheit, nachdem mehrere ihrer Beiträge und Videos auf Vine und Instagram viral wurden. Sie trat als regelmäßiges Besetzungsmitglied in der Reality-Fernsehserie Love & Hip Hop: New York auf.
Sie hat inzwischen drei Nummer-Eins-Singles bei den Billboard Hot 100 gewonnen und ist die einzige Rapperin, die mehrere Nummer-Eins-Songs in den Charts erreicht hat. Ihr erstes Studioalbum Invasion of Privacy (2018) debütierte auf Platz eins der Billboard 200. Dieses Album gewann den Grammy Award für das beste Rap-Album, wobei Cardi B die einzige Frau war, die den Preis als Solokünstlerin gewann.
19. Tom Holland - @tomholland2013
Tom Holland is an English actor probably best known for playing Peter Parker / Spider-Man in the Marvel Cinematic Universe superhero films. To date, he has starred in Captain America: Civil War (2016), Spider-Man: Homecoming (2017), Avengers: Infinity War (2018), Avengers: Endgame (2019), and Spider-Man: Far from Home (2019). played.
Holland also found fame on stage in the title role in the musical Billy Elliot the Musical in London's West End.
20. Kim Kardashian West @kimkardashian
Kim Kardashian is an American media personality, businesswoman, socialite, and model. She first came to media attention as Paris Hilton's friend and stylist. However, her most notable public exposure was on the reality TV show with her family, Keeping Up with the Kardashians.
She has been more active on her social media accounts than most of the people on this list and is also very popular on Twitter.
Kardashian has recognized the value of merch and has released numerous products bearing her name.
Her relationship, followed by marriage, with rapper Kanye West received extensive media coverage, further increasing her notoriety.
21. Kourtney Kardashian - @kourtneykardash
Kourtney Kardashian, like the rest of her family, starred in Keeping Up with the Kardashians. She is active in the retail and fashion industry. She recently discounted a new website called Poosh.
22. MILLIE - @milliebobbybrown
Millie Bobby Brown is an English actress best known for her role as Elf in the Netflix sci-fi horror series Stranger Things. She received nominations for the Primetime Emmy Award for Outstanding Supporting Actress in a Drama Series. At 13, she was one of the youngest nominees in Emmy history.
She is the youngest person to be on the Time 100 list of the world's most influential people.
Brown made her feature film debut in the 2019 Godzilla sequel titled Godzilla: King of the Monsters.
23. LISA - @lalalalisa_m
Lalisa Manoban is better known by the mononym Lisa. She is a Thai rapper, singer, dancer and model based in South Korea. She is best known for being a member of the South Korean girl group Blackpink.
She was born Pranpriya Manoban but later changed her name to Lalisa.
She is the brand ambassador for South Korean cosmetics brand Moonshot.
24. Jennifer Lopez - @jlo
Jennifer Lopez, commonly known as J Lo, is an American singer, actress, dancer, and producer. In 1997, she became the first Latin actress to earn over $1 million for a film, establishing herself as the highest-paid Latin actress in Hollywood.
She also got into the music industry, becoming the first woman to release a number one album and film in the same week in 2001.
25. Miley Cyrus - @mileycyrus
Miley Cyrus is the daughter of Billy Ray Cyrus. She is best known for playing the title role of Disney character Hannah Montana.
She transitioned into the music industry and earned three number one albums on the US Billboard 20. She has received nine top ten entries on the US Billboard Hot 100.
26. Champagnepapi (Drake) - @champagnepapi
Aubrey Drake Graham is a Canadian rapper, singer, songwriter, producer, actor and businessman. He is known by many nicknames, with Drake being the most common.
He first rose to prominence as an actor in the teenage drama television series Degrassi: The Next Generation. He left that series in 2007 to pursue a career in music.
Drake released his debut studio album Thank Me Later in 2010. Today, he is one of the best-selling music artists in the world with sales of over 170 million records and is ranked the world's highest certified digital singles artist by the Recording Industry Association of America (RIAA). been. He also has the most charting times (205) among solo artists in Billboard Hot 100 history, most concurrently charting Hot 100 songs in a single week (27), most time on the Hot 100 (431 weeks), and most Hot 100 debuts in one week (22).
27. Jennifer Aniston - @jenniferaniston
Jennifer Aniston is an American actress, film producer and businesswoman. She rose to international fame portraying Rachel Green on the television sitcom Friends. She then went on to star in numerous comedies and romantic comedies, including Bruce Almighty (2003), The Break-Up (2006), Marley & Me (2008), Just Go with It (2011), Horrible Bosses (2011) and We' re the Millers (2013). More recently, she returned to television, producing and starring in the Apple TV+ drama series The Morning Show.
She has received a star on the Hollywood Walk of Fame and is estimated to have a net worth of $200 million.
28. Narendra Modi - @narendramodi
Narendra Modi is an Indian politician who serves as the 14th and current Prime Minister of India. He was Chief Minister of Gujarat from 2001 to 2014 and is MP for Varanasi.
He is a member of the Bharatiya Janata Party (BJP) and the Rashtriya Swayamsevak Sangh (RSS), a Hindu nationalist voluntary organization. This makes him the first prime minister outside the Indian National Congress to win two consecutive terms by a full majority and the second to serve five years after Atal Bihari Vajpayee.
29. Emma Watson - @emmawatson
Emma Watson is an English actress best known for her role as Hermione Granger in the Harry Potter film series. She earned this role because she had previously only acted in school plays.
She has also acted outside of the Harry Potter series and was the highest grossing actress of the 2000s. Her most recent roles include Belle in the fantasy film Beauty and the Beast (2017) and Meg March in the coming-of-age film Little Women (2019).
Watson has also worked as a model, including for campaigns for Burberry and Lancôme.
30. James Rodriguez - @jamesrodriguez10
James Rodriguez is a Colombian professional footballer who plays as an attacking midfielder or winger for Spanish club Real Madrid and the Colombia national team. He is often known just as James.
He started his career at Envigado and then moved to Argentina side Banfield. He then moved to Porto and won several trophies and individual awards. James joined Real Madrid from AS Monaco for a £63m transfer fee, making him the most expensive Colombian footballer.
31. LeBron James - @kingjames
LeBron James is an American professional basketball player for the Los Angeles Lakers of the National Basketball Association (NBA). His accomplishments include three NBA championships, four NBA Most Valuable Player Awards, three NBA Finals MVP Awards, and two Olympic gold medals.
He is the all-time all-time NBA playoff player and fourth in all-time career points. His teams have appeared in the NBA Finals for eight consecutive seasons (from 2011 to 2018).
32. Virat Kohli - @virat.kohli
Virat Kohli is currently the captain of the Indian cricket team. He is a right-handed batsman who is considered one of the best batsmen in the world.
He plays for Royal Challengers Bangalore in the Indian Premier League (IPL) and has captained the team since 2013.
As of October 2017, he has been the highest-ranked ODI batsman in the world and is currently #1 in the Test rankings.
33. Camila - @camila_cabello
Camila Cabello is a Cuban-American singer, songwriter, and actress, best known as a member of the girl group Fifth Harmony. As part of Fifth Harmony, Cabello began to establish herself as a solo artist. Cabello's debut album as a solo artist, Camila (2018), reached number one on the Billboard 200 chart.
According to the International Federation of the Phonographic Industry, it had the best-selling digital single of 2018.
Cabello's 2019 duet with singer Shawn Mendes, "Señorita," reached number one in several European countries.
34. Paulo Dybala - @paulodybala
Paulo Dybala is an Argentine professional footballer who plays as a forward for Serie A club Juventus and Argentina national team. He is commonly nicknamed "La Joya" ("The Jewel") for his creative style of play, pace, talent, technique and eye for goal.
He started his career in Argentina in 2011 with Instituto de Córdoba and joined Italian club Palermo in 2012. He played three seasons for Palermo before joining Juventus in 2015 for an initial fee of €32m.
35. Alia - @aliaabhatt
Alia Bhatt is an actress and singer of Indian origin and British citizenship who works in Hindi films. She is one of the highest paid actresses in India.
She has featured in Forbes India's Celebrity 100 list since 2014 and was included in Forbes Asia's 2017 30 Under 30 list.
She made her acting debut as a child in the 1999 thriller Sangharsh and landed her first starring role in Karan Johar's teen drama Student of the Year (2012). Her most successful release was the musical drama Gully Boy (2019).
36. Real Madrid CF - @realmadrid
This is the official profile of Real Madrid CF (Real Madrid Club de Fútbol). Real Madrid is a Spanish professional football club based in Madrid. The club was valued at €3.47 billion ($4.1 billion) in 2018 and was the highest-earning football club in the world with annual revenues of €750.9 million in 2018.
37. Kylian Mbappe - @k.mbappe
Kylian Mbappé is a French professional footballer who plays as a forward for Ligue 1 club Paris Saint-Germain and the France national team. He is considered one of the best players in the world and is considered the most expensive player in the world when it comes to transfer value. He is best known for his accuracy, dribbling and speed. His senior team started their career in Ligue 1 Monaco. In 2017 he signed for league rivals Paris Saint-Germain.
38. PewDiePie - @pewdiepie
While PewDiePie is best known on YouTube, he also has an active following on Instagram. Offline, PewDiePie is known as Felix Arvid Ulf Kjellberg. We previously attempted to estimate his net worth (and he made a video criticizing the accuracy of the estimates in our article).
Until recently, PewDiePie had the most popular YouTube channel, which focused on Let's Play videos and comedy formatted shows. He publicly vied with Indian record label T-Series to match his record for channel subscribers, but T-Series can do a lot more videos and finally overtook him in April 2019.
39. David Beckham - @davidbeckham
David Beckham is a well-known former footballer, married to Victoria Beckham (formerly Posh Spice of the Spice Girls). He is the current President of Inter Miami CF and co-owner of Salford City.
In his time as a player he has worked for Manchester United, Preston North End, Real Madrid, Milan, LA Galaxy, Paris Saint-Germain and the England national team. He is the first English player to win league titles in four countries. He won 19 major trophies over the course of his career.
40. FC Barcelona - @fcbarcelona
FC Barcelona is a Spanish professional football club based in Barcelona, Catalonia. It was founded in 1899 by a group of Swiss, Spanish, English and Catalan footballers. The fans own and operate Barcelona.
Valued at $4.06 billion, FC Barcelona is the fourth most valuable sports team in the world and the second wealthiest football club in the world by revenue.
