As influencer marketing becomes a more focused marketing strategy, we’re seeing a lot more platforms purpose-built towards tangible goals and outcomes. By “tangible,” we mean the money that you can touch when you make a sale. Five...

When we first reviewed Dovetale a few years ago, it was still a relatively new platform. Launched in 2017 by founders Mike Schmidt and Navied Shoushtarian, its origins can be traced back to the pair’s previous ventures. Schmidt and...

If you have no sense of humor, then you likely bristled at the name “Brybe,” with its literal implications of shady, under-the-table dealings. The creators of Brybe, on the other hand, very much intended some irony with the name, a...

Influencer marketing is commonly thought of as a “social media thing,” and that is of course true. But if we trace back its history, the real birthplace of influencers is Instagram. Instagram took off on the basis of its strictly...

Jeremy Boissinot, one of the founders of Favikon, is very adamant in pointing out that his company offers an influencer marketing “tool”—not a platform. This word choice isn’t meant to downplay its capabilities so much as it keeps...

If something smells fishy about the name of the platform, that’s because it’s an incorrect spelling of coley, a sweet-tasting fish often compared to cod. Why is it misspelled? Probably because some other person has owned Coley.com...