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The play-by-play commentators sit at their glossy desk in the broadcast booth, and behind them the 19,000 seat…
Influencer marketing has now become mainstream. This was one of our Predictions for Influencer Marketing in 2017 we…
As influencer marketing has developed, it has spread across the globe. It should be no surprise, therefore, that…
One of the strangest debates to emerge in the last decade is the issue of corporate personhood. We’re…
People often talk about wanting to improve their personal brand. You undoubtedly know what a business brand is…
There is much evidence that influencer marketing can be a highly successful method of spreading a brand’s message….
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Back in June, Unilever’s Chief Marketing Officer, Keith Weed, declared that influencer marketing was broken, and he had some ideas on how...
Klear, like so many other influencer marketing platforms, began life as something that wasn’t an influencer marketing tool, largely...
It’s not hard to imagine why Open Influence has attracted dozens of very high profile customers, and their pricing seems to designed to...
Note: While Fanbytes offers their service for Snapchat and Instagram, this review focuses solely on Snapchat. The Instagram component is...
For the past few years, as the number of influencer marketing platforms appeared to propagate unchecked, we’ve seen the emergence of a...
In the very first post on this website, we made a big point about defining what influencers are—or, rather, who they are. Unlike...
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