The Racial and Gender Inequalities Influencer Report 2022 is our inaugural overview of racial and gender inequalities in…
The leading Social Media resource for
LATEST
FMCG and Influencer Marketing Make a Power Couple
Fast-moving consumer goods (FCMG) go hand in hand with influencer marketing. Influencer Marketing marketplace, Zefmo, found that the…
6 Social Selling Tips to Market Your Product to a B2B Audience
If there’s one thing the pandemic changed about consumer habits, it’s how they shop. Not only are they…
Livestream Shopping Benchmark Report 2022
This Livestream Shopping Report is brought to you by our partner, the Influencer Marketing Factory. The report takes…
The State of eCommerce: Pre- and Post-Pandemic (2022)
eCommerce sales saw an unprecedented surge during the pandemic. With the relaxation of restrictions and the reopening of…
Top 10 Video Testimonial Software & Tools for 2023
Nowadays, many consumers rely on online reviews and testimonials before they are willing to commit to a purchase….
The Biggest Social Shopping Trends To Shape Our Economy
You’re scrolling through Instagram, liking photos of your loved ones, and enjoying content from celebrities and influencers you…
Social Responsibility Marketing Examples & Best Practices...
Consumers love to support brands that care. In fact, 71% of consumers in a Sprout Social survey said…
A Marketer’s Guide on Instagram Branded Content for 2023
Branded content is a key strategy for expanding overall online brand reach as partnering with other brands and…
