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Imagine a social media platform where there are no filters, tweaks, and perfect lighting. A platform that creates…
Methodology The data presented in this report was collected from 100 brands owned by content creators. After collecting…
The future of business is all about customer experience. In 2023, companies will be more critical than ever…
Being a successful content creator is one of the ultimate thrills for those who are passionate about creating…
As we wrote in What Is Digital Marketing? digital marketing uses strategy, planning, and a keen understanding of…
You’re scrolling through Instagram, liking photos of your loved ones, and enjoying content from celebrities and influencers you…
You’re not the only one who can damage your brand. While encouraging your followers to engage with your…
Consumers trust other consumers. No matter how much you or your employees vouch for your products, it’s the…
Make no mistake, social media remains one of the most powerful marketing tools. It’s key that you grow…
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Overview There are roughly 500 hours of video uploaded to YouTube every minute, although that’s kind of an estimate. We got that number from a two-year-old article, so who knows what the number might be now? Actually, there might be some...
Overview In May of 2012, Instagram was not yet two years old but had already passed 50 million users. The simplicity of the platform—post a picture, add a caption, receive validation—was part of that early success, but there was...
Overview Influencers catch a lot of flak for any number of reasons. Critics generally dismiss them as a group of lazy narcissists, infatuated with themselves and trying to build careers off the zero-effort activity of taking pictures and...
Overview For decades, especially before the age of the internet, performance marketing’s impact on businesses was immeasurable. Like, literally immeasurable. Who could know how well it truly worked without reams of data standing in as...
We’ve seen quite a few influencer platforms here—beyond the reviews that we publish is a whole group of software that wasn’t good enough to even bother commenting on—and we were starting to feel like we’d heard all the possible...
Storyclash might be more appropriately named than one might assume. Its own story, the one about its beginnings, clashes with the two or three common ones of its competitors. Those all are companies that developed their own IM software...
