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Humanz

In the court of public opinion, influencers get a bad rap, often criticized as a group of vapid, navel-gazing youth ready to pitch any product for any brand that pays them. From a brand’s perspective, they are often seen as merely a...

BuzzGuru

Overview Instagram is still, for the moment, the platform that most people associate with influencer marketing. Which, at this stage of the game, is a little weird. Both influencer marketing and social media have evolved beyond pictures of...

NEXT Business Manager

Back in 2016, the influencer marketplace Post For Rent launched and quickly distinguished itself. Marketplaces are very transactional in nature, and the name of the platform certainly doesn’t do anything to dissuade you from thinking any...

Refersion

We used to say that there were two kinds of developers of influencer marketing platforms: those who saw an industry need and created software to address it; and those who saw a growing industry and wanted to cash in on it. Well, we can now...

Tensor Social

Everything old is new again. When we first launched Influencer Marketing Hub in 2016, the options for software leaned heavily toward Discovery. We looked at a lot of different search-only tools, half of which billed themselves as “The...

Gen.video

As influencer marketing becomes a more focused marketing strategy, we’re seeing a lot more platforms purpose-built towards tangible goals and outcomes. By “tangible,” we mean the money that you can touch when you make a sale. Five...