Influencer Marketing is the process of:

Captiv8 was founded in 2015, and three of its four founders had ties that go back even further than that. In 2008, Krishna Subramanian, Sunil Verma, and Vishal Gurbaxani had their first crack at a digital advertising startup with their...

Pitchboard has elevated the idea of a marketplace by placing a bigger emphasis on data and analytics than most of its competitors do. They’ve done away with superfluous features that were until now standard, and focused on enhancing the...

Overview Usually, the opening section of our reviews is dedicated to giving you, the reader, some context on the company and the platform we’re covering. We’ll tell you about its founding and the impetus behind it. If there’s a cool...

Popular Pays is not so much shifting away from influencer marketing, as it is redefining what an influencer marketplace can be. In the early days of marketplaces, the criticism was that there was too much emphasis on reach and engagement...

If the history of influencer marketing could be measured on a geological timescale, Traackr is a company that’s been around since the early Paleozoic

In 2014, influencer marketing was a whole different scene. How different? Let’s put it this way: when Influencity started up in November of that year, its focus was on connecting brands with some of the most influential people….on...