Influencer Marketing is the process of:

One of the great promises of influencer marketing was its potential to be an equalizing force in marketing. The success of word-of-mouth advertising, more so than celebrity endorsements, meant that you didn’t need to be famous to be...

It might be time to rethink the descriptor “Influencer Marketplace.” Or, at least, create a new category that differentiates between the marketplace of old and the newer, much more robust ones being released these days. Right or wrong...

At first glance, Collabary’s unlikely history is a strange one. Without doing any research at all, I feel comfortable saying it’s the only influencer marketing platform that started out as an online retailer of footwear. I mean...

If you hadn’t heard of CreatorIQ before this year, I’d be surprised if you made it to December without the platform’s name becoming known to you. Especially if you’re reading this, because you’ve obviously just now heard of...

A funny thing happened on the way to influencer marketing becoming a big deal. See, the practice of influencer marketing itself

There are many platforms that include YouTubers in their database of influencers, but it’s generally a hit-or-miss proposition. YouTube doesn’t allow for third-party access into its user data at a level that would be considered useful...