Influencer Marketing is the process of:

Popular Pays is not so much shifting away from influencer marketing, as it is redefining what an influencer marketplace can be. In the early days of marketplaces, the criticism was that there was too much emphasis on reach and engagement...

If the history of influencer marketing could be measured on a geological timescale, Traackr is a company that’s been around since the early Paleozoic

In 2014, influencer marketing was a whole different scene. How different? Let’s put it this way: when Influencity started up in November of that year, its focus was on connecting brands with some of the most influential people….on...

#paid is Software-as-a-Service, but doesn’t publish their pricing. This is because access to the platform gets you access to everything: there aren’t different levels of subscription. Instead, pricing is customised for each customer...

One of the great promises of influencer marketing was its potential to be an equalizing force in marketing. The success of word-of-mouth advertising, more so than celebrity endorsements, meant that you didn’t need to be famous to be...

It might be time to rethink the descriptor “Influencer Marketplace.” Or, at least, create a new category that differentiates between the marketplace of old and the newer, much more robust ones being released these days. Right or wrong...