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Brybe

If you have no sense of humor, then you likely bristled at the name “Brybe,” with its literal implications of shady, under-the-table dealings. The creators of Brybe, on the other hand, very much intended some irony with the name, a...

Tribe Dynamics

Influencer marketing is commonly thought of as a “social media thing,” and that is of course true. But if we trace back its history, the real birthplace of influencers is Instagram. Instagram took off on the basis of its strictly...

Favikon

Jeremy Boissinot, one of the founders of Favikon, is very adamant in pointing out that his company offers an influencer marketing “tool”—not a platform. This word choice isn’t meant to downplay its capabilities so much as it keeps...

Cohley

If something smells fishy about the name of the platform, that’s because it’s an incorrect spelling of coley, a sweet-tasting fish often compared to cod. Why is it misspelled? Probably because some other person has owned Coley.com...

ThoughtLeaders.io

They say that necessity is the mother of invention, a cliche that holds true more often than not. It’s definitely true here, because the origin of ThoughtLeaders is rooted in the needs of one of its co-founders, David Tintner. Tintner...

Creator.co

Creator.co has demonstrated a keen understanding of the market they’re trying to serve, pretty much since the company incorporated in 2016. Back then, and when they launched their platform in 2018, it was called Shop and Shout; it...

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