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One of the more famous commencement speeches ever given was delivered by comedic genius Johnny Carson. Carson’s speech…
COVID-19 has shocked the world and sent economies spinning. It was late-2019 when the virus first appeared in…
There’s never been a better time to start an e-commerce business. Every aspect of running a retail business—sales,…
You’ve got thousands of followers on social media. Now what? If you feel like your growth has stagnated…
You’ve likely been hearing a lot about Instagram Reels, Instagram’s response to TikTok, since it’s launched in 50…
If you run a business TikTok account, you should carry out regular audits to ensure that you are…
What if TikTok disappeared tomorrow? While the platform has seen astronomical growth since coming onto the scene in…
The days of restricting your media to traditional channels are well gone. Most businesses have a finite marketing…
It is hard for a business to survive in 2020 without video. Video content works exceptionally well not…
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In its early stages of becoming “a thing,” influencer marketing was often touted as a marketing equalizer. Influencers weren’t really celebrities, so they didn’t cost a lot to hire for sponsored posts and ads—they were real...
As you might imagine, we see and test a lot of different influencer marketing platforms for our reviews—more even than what we’ve published. Not every platform makes it to our website, though; we’ve seen some pretty terrible attempts...
Influencer marketing platforms take on a lot of shapes and sizes. There are straight up discovery tools, often described as Google for influencer marketing. There are influencer relationship managers, aka Salesforce for influencer...
Captiv8 was founded in 2015, and three of its four founders had ties that go back even further than that. In 2008, Krishna Subramanian, Sunil Verma, and Vishal Gurbaxani had their first crack at a digital advertising startup with their...
Pitchboard has elevated the idea of a marketplace by placing a bigger emphasis on data and analytics than most of its competitors do. They’ve done away with superfluous features that were until now standard, and focused on enhancing the...
Overview Usually, the opening section of our reviews is dedicated to giving you, the reader, some context on the company and the platform we’re covering. We’ll tell you about its founding and the impetus behind it. If there’s a cool...
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