Influencer marketing drives fast reach. A creator posts a video, comments flood in, site...
Influencer Marketing News and Resources
Influencer Marketing Hub offers you all the latest Influencer Marketing news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of Marketing under the Influence.
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Why in-house marketing teams are turning to external support for...
Influencer marketing may be owned in-house, but that doesn't mean every part of it is...
How Lovevery Connected Parenting Content With Product Discovery
Parents rarely begin with a toy brand in mind. They are more likely to wonder what will...
Tracking Influencer Content at Scale: Why AI Sees What...
Something fundamental has changed about how brands show up on social media. The old model...
How Brooklinen Built an Influencer Marketing Strategy Around...
Buying sheets online asks people to judge comfort through a screen. Brooklinen found a...
How MCM Turned TikTok Growth Into US Sales
A luxury brand can spend decades building recognizable codes and still feel unfamiliar to...
More Articles
The Participation Test for Creator Partnerships
A brand can sign one of the most respected people in its category and still give them...
The Right Way to Keep Tabs on Your Instagram Follower Growth
People no longer care just about getting as many followers as possible on Instagram...
How Owala’s Product Design Fuels Short-Form Creator Marketing
A reusable water bottle should be a difficult product to keep talking about. Once a...
How a Global Haircare Brand Used AI to Get 227 Creators Live in...
[---ATOC---] [---TAG:h2---] The Challenge Running 227 nano-creators across two markets...
How to Build a Profitable BFCM Strategy in 2026
Black Friday and Cyber Monday can produce a brand’s biggest sales weekend while leaving...
How Huk Built an Influencer Strategy Around Fishing Insiders
Fishing apparel has to earn credibility in places where conditions expose every product...
How AI Agents Scale Influencer Marketing Campaigns
Influencer marketing has outgrown the spreadsheet. A decade ago, a brand might run a...
How Murphy’s Naturals Built Its Influencer Strategy Around...
Bug repellent has a content problem. A creator can show someone applying a spray...
How Orbitkey Built a Global Brand Around Products People Can See...
Orbitkey products tend to explain themselves once videos start filming. Loose keys...