The end-of-campaign deck for a creator program usually opens with total views, then reach...
Influencer Marketing News and Resources
Influencer Marketing Hub offers you all the latest Influencer Marketing news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of Marketing under the Influence.
LATEST
How Oh Norman! Turned Kaley Cuoco’s Influence Into More...
Kaley Cuoco could have launched a pet-care brand with a familiar celebrity marketing...
How Lickly Used Its Own Audience Research to Reposition Beyond...
Seven audience segments changed the launch message and helped shape a new website...
Everyone’s Scaling Micro-Creators for Q4. Here’s the Part...
If your Q4 plan leans on micro and nano creators, you’re in good company. EMARKETER...
7 Halloween Influencer Marketing Campaigns Brands Can Learn From
At Home, NYX Professional Makeup, Lyle’s Golden Syrup, Chipotle, Fanta, OREO, and...
How Blissy Turned Silk Pillowcases Into a Beauty Brand Powered...
A pillowcase might not seem like the most obvious product around which to build a beauty...
More Articles
How DinoBars Turned Mess-Free Snacking Into a Creator Marketing...
A parent hands their toddler a fruit bar in the back seat of a car. The child takes a...
How Nugget Comfort Turned Play Furniture Into a Community-Driven...
Nugget Comfort started with a familiar college problem. Cheap futons were uncomfortable...
National Day Calculator for Social Media Marketers
A national day can give your audience a reason to pay attention. Whether it deserves...
How Cozy Earth Turned Product Recommendations Into a Luxury Brand
A bedding company that started with one founder selling sheets at trade shows now has...
How Grüns Built an Influencer Marketing Strategy Around Daily...
Grüns launched its superfood gummies back in August 2023. Less than three years later...
How brands pay influencers in multiple countries: contracts, tax...
The Friday the payouts were due A skincare brand is closing out a fall campaign with...
SAMY Acquires Get Engaged to Accelerate U.S. Expansion
Global social-first marketing agency SAMY has acquired Atlanta-based Get Engaged in a...
10 Rules of Viral TikTok Hooks – Real Brand Examples
According to our TikTok marketing report, 71% of TikTok users decide whether to keep...
How NOBULL Uses Athletes and Creators to Reach New Audiences
NOBULL made its name in CrossFit, where serious training, functional footwear, and a...