A bedding company that started with one founder selling sheets at trade shows now has...
Influencer Marketing News and Resources
Influencer Marketing Hub offers you all the latest Influencer Marketing news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of Marketing under the Influence.
LATEST
How Grüns Built an Influencer Marketing Strategy Around Daily...
Grüns launched its superfood gummies back in August 2023. Less than three years later...
How brands pay influencers in multiple countries: contracts, tax...
The Friday the payouts were due A skincare brand is closing out a fall campaign with...
SAMY Acquires Get Engaged to Accelerate U.S. Expansion
Global social-first marketing agency SAMY has acquired Atlanta-based Get Engaged in a...
10 Rules of Viral TikTok Hooks – Real Brand Examples
According to our TikTok marketing report, 71% of TikTok users decide whether to keep...
How NOBULL Uses Athletes and Creators to Reach New Audiences
NOBULL made its name in CrossFit, where serious training, functional footwear, and a...
More Articles
How Mugsy Built a Creator Marketing Strategy Around Stretch Denim
Most jeans are easy to understand until you have to spend an entire day wearing...
How Quince Turns Creator Product Reviews Into a Scalable...
A $50 cashmere sweater is an easy product to notice. It is also an easy product to...
How to Retarget Influencer Campaign Audiences After They...
Influencer marketing drives fast reach. A creator posts a video, comments flood in, site...
Why in-house marketing teams are turning to external support for...
Influencer marketing may be owned in-house, but that doesn't mean every part of it is...
How Lovevery Connected Parenting Content With Product Discovery
Parents rarely begin with a toy brand in mind. They are more likely to wonder what will...
Tracking Influencer Content at Scale: Why AI Sees What...
Something fundamental has changed about how brands show up on social media. The old model...
How Brooklinen Built an Influencer Marketing Strategy Around...
Buying sheets online asks people to judge comfort through a screen. Brooklinen found a...
How MCM Turned TikTok Growth Into US Sales
A luxury brand can spend decades building recognizable codes and still feel unfamiliar to...
The Participation Test for Creator Partnerships
A brand can sign one of the most respected people in its category and still give them...