For years, TikTok has influenced where people eat, stay, and travel. A viral hotel...
Influencer Marketing News and Resources
Influencer Marketing Hub offers you all the latest Influencer Marketing news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of Marketing under the Influence.
LATEST
Creator Authority’s Brendan Gahan to Record Live Podcast on...
Creator marketing has become an established part of how sports organizations reach fans...
ASU’s Creator Degree Shows Audience Building Has Become a...
There was a time when becoming a creator was viewed as something people figured out on...
Wayward CEO Ali Marino to Speak at Creator Economy Live East...
Creator partnerships have earned a prominent place in marketing budgets. Scaling their...
AG1’s Alexis Hurwitz to Explore AI, Authenticity and Audience...
AI can help influencer teams assess more creators, process more data, and make campaign...
Creator Match’s AJ Eckstein to Speak at Creator Economy Live...
A year ago, AJ Eckstein was sitting in the audience at Creator Economy Live West in Las...
More Articles
QVC Group’s Abigail Bizzarro to Address the Human Side of...
Scaling a creator program usually begins as a numbers exercise. More creators produce...
Linqia’s Keith Bendes Brings Brand Strategy to Creator Economy...
Creator marketing has grown into a serious business channel. Budgets are rising, creators...
Acceleration Partners Names Suzannah Tarkington VP of Influencer...
Influencer and affiliate marketing have traditionally occupied different corners of the...
Intuition Media Group Launches Rebrand and Proprietary IC4...
Intuition Media Group, an independent women-owned influencer marketing agency, has...
What Conversion Data From 10,000+ Creator Storefronts Reveals...
Brands running creator programs are seeing conversion rate lifts of 30%, 40%, even 214%...
Creators Drive the Demand. Can AI Shoppers Find the Product?
A creator holds up a compact carry-on and says, “I’ve dragged this through six...
617 Collective Bets $100M on Founder-Led Creator Agencies
A former Citi and JPMorgan banker joins a two-deal-old holding company betting that...
Why Influencer Marketing Measurement Needs a New Framework
Over the past few weeks, I've seen renewed conversation about measurement in the creator...
What Enterprise Brands Can Learn From the World’s...
Why do we want certain things so badly? Why are some brands irresistible — while...