TikTok’s new Bulletin Boards let select creators and brands send one-to-many...
Social Media Marketing News and Resources
Influencer Marketing Hub offers you all the latest Social Media news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of digital marketing.
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How “Schedule I” Became a Viral Content Machine
Four-player chaos, TikTok-ready moments, and streamer-friendly mechanics amplified...
Olipop’s UGC Strategy: 5¢ Drops and Hotel Experiences That...
Far beyond free cans, the brand’s summer campaign blends immersive travel and...
Real-Time Auctions Arrive on TikTok Shop via Countdown Bidding
Countdown Bidding’s seamless live-stream interface, clear “auction only” labeling...
Why Instagram and TikTok Are Bringing Short-Form Video to Your TV
Streaming ad spend’s surge into CTV has prompted social giants to rethink how vertical...
New Snapchat Report Highlights Always-On Strategy Boosts ROAS by...
Brands maintaining uninterrupted summer campaigns enjoy nearly 50% higher return on ad...
More Articles
TikTok Shuts Down #SkinnyTok but Unhealthy Diet Trends Persist
Even with the #SkinnyTok hashtag blocked and searches rerouted to eating-disorder...
E.l.f. and Pinterest Unveil A Revolutionary AI Color Matching...
Using “color e.l.f.nalysis,” users upload a selfie to unlock a personalized seasonal...
What TikTok Community Fest Reveals About the Future of Instant...
With 8 million LIVE shopping hours and a 120 % YoY sales bump in the U.S., the fest...
Meta Just Collapsed Facebook Video Workflows—Here’s What...
Meta forces a one-flow makeover, merging Feed video and Reel uploads into an...
YouTube’s New Analytics Just Made Data-Digging 10× Faster...
Title search, duration and date sort, plus multi-metric pickers help you zero in on the...
A/B Testing Creative Hooks Inside Spark Ads (Template Included)
Are you unsure which creative hook will truly capture your audience’s attention—and...
Look-Alike & Custom Audience Tactics Post-Launch
In the aftermath of a successful launch, two pressing questions emerge for performance...
Playground.com TikTok Campaign Breakdown: a High-Retention Funnel
Speed, proof, and compliance now decide whether a TikTok-first launch makes money or...
Meta Unveils AI Branding and Video Generation at Cannes Lions...
At the Cannes Lions Festival, Meta showcases Advantage+ AI branding and Video Generation...