Effective paid amplification strategies bridge the gap between creator creativity and...
Social Media Marketing News and Resources
Influencer Marketing Hub offers you all the latest Social Media news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of digital marketing.
LATEST
FTC Urges Court to Break Up Meta’s Social Networking Monopoly
The FTC argues Meta used its Facebook, Instagram, and WhatsApp dominance to load more ads...
Study Finds Language, Imagery & Follower Size Drive...
A study by Woodroof et al. unveils how agreeableness in captions, authentic influencer...
Why TikTok Is Rebuilding Its App for U.S. Users
Facing a forced divestiture, TikTok engineers a fresh app tailored to U.S. audiences...
YouTube’s New Viewer Segments Unveil True Fan Engagement
YouTube’s shift from “returning viewers” to nuanced audience tiers arms creators...
TikTok’s Virtual Summer Camp Launch
Teens and families can now follow creator-led tutorials to spark imagination and learning...
More Articles
YouTube’s New Authenticity Push: Unoriginal Content Faces...
YouTube will demonetize repetitive, AI-generated, and low-effort videos under updated...
Tomorrowland Goes Digital: TikTok’s Year-Long Festival...
This year-long TikTok-Tomorrowland partnership delivers nonstop livestreams...
TikTok Shop Lays Off Staff After Missed 2024 Targets
Despite tripling U.S. Black Friday sales, TikTok’s Shop division failed to hit 2024...
Quit Instagram, Get Paid and Feel Better: Stanford’s Stunning...
Participants earned up to $150 to deactivate their social media accounts, and saw anxiety...
Instagram Adds Sound to Spotify Shares
Instagram now plays a short clip of Spotify songs right in your Stories for seamless...
TikTok’s Bulletin Boards Bring Broadcast Messaging to Creator...
TikTok’s new Bulletin Boards let select creators and brands send one-to-many...
How “Schedule I” Became a Viral Content Machine
Four-player chaos, TikTok-ready moments, and streamer-friendly mechanics amplified...
Olipop’s UGC Strategy: 5¢ Drops and Hotel Experiences That...
Far beyond free cans, the brand’s summer campaign blends immersive travel and...
Real-Time Auctions Arrive on TikTok Shop via Countdown Bidding
Countdown Bidding’s seamless live-stream interface, clear “auction only” labeling...