YouTube advertising provides a way for companies to reach millions of potential customers. And if you market to younger people, you are far more likely to find your target audience on YouTube than you are on traditional television.
YouTube is the second most visited website in the world, second only to Google. As bandwidths and internet speeds improve, watching YouTube videos has become an everyday activity for many people.
In their 2018 State of Social Video Report, Vidmob found that the time spent consuming social video far outpaces linear TV and streaming services. 54% of video time per day is spent on social apps (25% YouTube, 29% other social platforms).
Although most social networks now encourage video sharing, YouTube is still the premier site for sharing longer videos. People spend more time watching videos on YouTube than they do on Facebook or Instagram.
Many brands recognize the value of including YouTube in their marketing mix. This list focuses on 12 YouTube marketing agencies you can use to help you develop your campaigns, allowing you to put your time into running your business.
Here are the Top 12 YouTube Marketing Agencies for 2020:
Barracuda is a London-based digital marketing agency. They offer a wide range of services, from SEO consultancy and digital PR to PPC management, across owned, earned, and paid media.
They include several YouTube-related services in their mix. These include paid YouTube advertising, video production, and YouTube channel management.
Barracuda is a Google Premier Partner Agency and a YouTube specialist agency. Some of their specialist YouTube specialist services include:
- Video ad placements and management
- Video ad tracking and reporting
- Cross-channel tracking (to show the impact on other channels)
- YouTube channel setup and management
- Video creation
Barracuda can advise on how to utilize your existing video assets best, help you create new assets, or help you put together the brief for a creative campaign. They monitor your video campaign and improve its performance by optimizing your ads against demographic, technical, and geographic performance metrics.
DMA is a large digital marketing agency with offices in the United States, Canada, United Kingdom, Australia, Germany, United Arab Emirates, South Africa, Switzerland, Hong Kong, and Singapore. As their name indicates, the Digital Marketing Agency focuses on all facets of digital and online marketing, including SEO, PPC, reputation management, social media, web development, and marketing automation.
YouTube-related services include video SEO, YouTube advertising, YouTube marketing, and influencer marketing.
They offer a comprehensive approach to video SEO. This includes channel optimization, where they optimize your video channel or pages to help search engines find them and favor them over competing content. They build a comprehensive strategy to help your videos be found and to improve the videos' performance organically. DMA’s team specializes in creating effective channels, visuals, and eye-popping supportive content for your audience. This ensures that you'll be able to make the right first impression; your supporting content will support your organic results, making it easy for your viewers to watch your videos.
Factor One is a digital marketing agency offering online marketing solutions for businesses in need of more leads/sales. Their main areas of expertise as a digital marketing agency are Paid Search Traffic, Search Engine Optimization (SEO), Website Development, and Online Review Management.
Factor One includes YouTube advertising amongst these services. They see YouTube advertising as being the best medium for companies and brands to reach their potential customers in a way that is cheaper and more engaging than TV or radio advertising. In an age of cord-cutting, YouTube advertising allows brands to connect with people where they are watching – on their mobile devices. The agency believes that with demographic, interest, topic, and keyword targeting, your video ads can run as skippable pre-roll to some of the most popular videos on YouTube.
Marketing Hy grows businesses with ROI-driven marketing campaigns. They consider themselves dramatically different than most marketing agencies. They operate like a Chief Marketing Officer (CMO), and get to know their clients’ businesses and put in the time to succeed.
Marketing Hy believes that one of the most effective forms of online marketing is video marketing on YouTube. They make this clear, as they call the first advertising package they offer the Video and Social Media Marketing Package (video mixed with social). It includes YouTube channel creation, YouTube ads, video optimization, video ranking, YouTube retargeting, and branded videos, as well as Facebook, Instagram, and Google ads, Facebook remarketing, and a website.
The agency emphasizes that video ads depend on a good video. Video Hy is primarily a video marketing company and understands what makes a good video. They emphasize the importance of your videos delivering a compelling message. They also need to give the audience a reason to take action – some form of enticing offer.
It isn’t hard to understand what Marketing Agency has to offer its customers – its name says it all. Their goal is to provide digital marketing solutions that not only meet but greatly exceed industry expectations. They strengthen each client’s ability to connect with and effectively communicate with their core audience. Their mission is to make marketing meaningful for each brand they work with and to show them a real, measurable value from their innovative digital marketing solutions.
Marketingagency.io follows a four-step process with its marketing campaigns: Communication, Research, Implementation, and Monitoring, and Maintenance.
They recognize the importance of YouTube marketing in the marketing mix. Whether it is through advertising, influencer marketing, or creating unique content to build a following, there are several different ways that YouTube marketing strategies can yield strong results. Marketingagency.io believes that YouTube marketing can be an excellent source for both branding and lead generation. It boasts over one billion active users on the platform and brings together content creators from all around the world. It is an opportunity for any business to reach wider audiences with a marketing message that entices them into engagement.
Each YouTube campaign is custom-tailored to the needs and objectives of each client with whom they work. Their YouTube marketing experts perform an in-depth analysis of the brand, the target audiences, and relevant channels on the platform. They develop a creative approach to reaching the audiences. This can involve different sub-strategies:
- Creating unique video content for the brand’s channel
- Creating unique video ads to serve on video content.
- Connecting with key influencers to sponsor content.
- Working with key influencers to produce highly targeted video content.
Once a strategy is put into place, their YouTube marketing experts are constantly engaged with the campaign to see the results it produces over time.
Passion Digital describes itself as an honest and results-driven digital marketing agency. They are based in Clapham, London, and Spain. The agency delivers a personal, passionate, and tailored service to each of its clients. It firmly believes that there's no merit in a 'one-size-fits-all' approach to SEO, Content Marketing, Social Media, or PPC.
Passion Digital splits its services into Pay Per Click (PPC), Search Engine Optimization (SEO), content marketing, social media marketing, conversion, web services, and digital strategy. Obviously, this includes YouTube as a channel where relevant.
They recognize that YouTube is the world's second-largest social media channel and the second-largest search engine. YouTube looks set to continue to take over TV, allowing businesses and individuals to showcase their skills and products to the masses. Passion Digital can help you craft ideas and strategies to create consumer-facing content that's genuine and engaging.
Simply Ads is a YouTube advertising agency, helping you target your most valuable customers with the most effective message using video advertising on YouTube. They produce and manage professional YouTube advertising campaigns designed to deliver a measurable return on investment for your business.
Simply Ads have two main sections to their business: a digital marketing half and a video production half. They combine both their digital marketing and video experience to create and promote videos, with your business goals in mind. Every video they produce has a purpose. The objectives of the business will always inform the video production employed and the creative direction they choose.
Techmagnate is India’s top digital marketing and SEO services company. They are based in New Delhi and provide full-suite Internet marketing services. Their services include Web Design, SEO, Social Media Marketing, Pay-Per-Click Advertising, and Application Development.
These include a full array of YouTube video marketing services. They particularly believe in the importance of Video SEO. They think that Video SEO is more than a buzzword; it's a way of optimizing content to increase organic search results. Techmagnate offers organic SEO video marketing services and YouTube optimization that brings the organic results a business needs to grow a channel.
Techmagnate follows a four-step process when optimizing their clients’ YouTube channels:
- Searching for the right keywords
- Optimizing the videos
- Getting the videos ranked
- Video promotions strategies
Techmagnate’s video marketing specialists can help you get started on navigating video promotions and maximize your ad spend. As well as video SEO and optimization, the agency also offers YouTube influencer marketing and video editing and production services.
Utubeo is a video marketing agency that provides services in video marketing and video editing. Although their name suggests that they solely work with YouTube, they also offer video marketing services on Facebook and Instagram.
Their offices are based in the unusual combination of Warsaw, Poland, and Sarasota, United States.
Utubeo believes its greatest strengths are in video marketing strategies, video marketing, all aspects of YouTube channels, free and paid promotions on YouTube channels, YouTube SEO and SMM, creating YouTube plans, and storytelling. They provide free consultancy to their clients.
Vireo Video is a video marketing agency that designs and executes video campaigns from start to success. They help clients leverage video to generate revenue, grow their brands, and exceed their goals for return on investment.
They strongly believe in the power of YouTube marketing. They create video content strategies across YouTube, Facebook, Instagram, and Twitter for their clients that align with business goals.
Vireo Video works with its clients to create targeted YouTube Ads, or Facebook Video Ads that connect with target customers and generate leads at scale. Their team of YouTube Certified Experts manages and optimizes their clients’ videos for SEO video rankings on Google and YouTube search platforms.
Voy Media is a full-service agency offering a range of services, covering Facebook, Instagram, retargeting, eCommerce, mobile, and of course, YouTube. They describe themselves as being "the most notorious YouTube marketing agency – searching for treasure in an ocean of data."
They comb through every detail to optimize your advertising dollars.
Although most of their website copy focuses on Facebook and Instagram, they work with virtually every social network and video streaming site. They recognize that YouTube gives more granular feedback about the demographics than many social sites, making it easier to see how people respond to their ads. This gives them a greater opportunity to optimize their ads. They encourage their brands to run special promotions targeting YouTube users, further helping to provide thee data to optimize campaigns.
Working Media Group is an independent, performance-driven media planning and buying, activation, and analytics agency, based in New York. They split their services into digital marketing, media planning & buying, social media & content marketing, experiential marketing, and marketing analytics.
They include YouTube as a suitable channel for relevant clients – although unlike most of the other agencies here, they still offer traditional media planning and buying. This means that clients can work with Working Media Group for virtually every type of video marketing – YouTube, traditional TV, and everything in-between.
They recognize the difference between the generations, however. For example, they observe that Generation Z spend almost twice the time watching videos on YouTube than traditional TV. They also highlight that YouTube leads the pack with 59% of teens consuming online video "the most" on the platform over Netflix, Amazon Prime Video, or other video sites. Also, online video is second only to listening to music in terms of teen enjoyment, beating video games, and social media.