Top 25 YouTube Marketing Agencies for 2024 [UPDATED]

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Influencer Marketing Hub sets itself apart from conventional review platforms through the involvement of Social Media experts such as Werner Geyser, Djanan Kasumovic, Camille Kennedy, Dave Eagle, and other notable industry figures. This expert team brings a profound understanding of the Social Media landscape, assessing tools and platforms with an insider’s perspective on capabilities, experience, and industry acumen. Unlike user-generated review platforms, Influencer Marketing Hub’s evaluations are rooted in extensive firsthand experience and direct interactions with the tools and platforms in question. This ensures that the reviews are not only trustworthy but also deeply informed. High-caliber brands like Disruptive Advertising, Fresh Content Society, and MOMENTiQ undergo rigorous monthly evaluations, highlighting the platform’s commitment to identifying and showcasing top-tier solutions in Social Media and beyond.

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Influencer Marketing Hub employs an expert-driven methodology to evaluate Social Media agencies, ensuring that our recommendations are both reliable and comprehensive. This approach is designed to help businesses and individuals find the best agencies to meet their specific Social Media needs. Here’s how we assess the various agencies like Disruptive Advertising, Fresh Content Society, and MOMENTiQ:

Strategic Analysis of Agency Capabilities: We start by examining each Social Media agency’s core competencies, such as SEO, PPC, content marketing, and social media strategy. Our focus is on identifying Social Media that not only offer a wide range of services but also demonstrate exceptional skill in executing high-impact Social Media campaigns.
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The number of YouTube users has increased continuously since the platform's launch in 2005, reaching 2.5 billion monthly active users in 2024, just behind Facebook. However, planning and executing a YouTube marketing campaign is no child's play. 

Fortunately, there are a host of YouTube marketing agencies that take on the heavy lifting and help businesses make the most out of their YouTube presence. These agencies provide a wide range of services, from video production and optimization to influencer marketing and advertising.

Our Social Media Benchmark Report 2024 found that YouTube Ads have the potential to reach 37.5% of the total population over the age of 18, making the platform a valuable marketing tool for businesses of any size. So, we took it upon ourselves to compile a list of the top YouTube marketing agencies for businesses to partner with in 2024.


Top YouTube Marketing Agencies for 2024:

Top
youtube marketing agencies
2024

1. Disruptive Advertising

Disruptive Advertising

Location: Pleasant Grove, Utah

Notable clients: Adobe, Diesel Power Gear, PennyMac, ConocoPhillips, Davinci

Key YouTube Service/s: YouTube Ads 

Disruptive Advertising is one of the leading names in the YouTube marketing industry due to the agency’s versatility and results-driven approach. In 2022, the agency was ranked 27th in the UV50’s Fastest Growing Companies award, an accolade Disruptive has received five times now. 

Disruptive Advertising YouTube services 

Disruptive Advertising YouTube services

As for YouTube marketing, Disruptive Advertising specializes in running YouTube ads that convert. The agency claims that it cares about its client’s “revenue and profitability,” making it a good choice for businesses that want their money to translate into results. 

Key Services 

Running paid YouTube ads with Disruptive Advertising isn’t merely a matter of choosing a package and hoping for the best. The team at Disruptive Advertising offers a range of services from start to finish. 

Disruptive Advertising YouTube ads

Disruptive Advertising YouTube ads

First comes creative strategy and ideation. During this stage, the agency’s team sits with the client to understand their goals for the YouTube marketing strategy. The objectives are then incorporated into the creative strategy, along with recommendations for video content, ad formats, and targeting options. 

Next comes video approvals. Disruptive Advertising begins working on the creative strategy. The client is shown content ideas, which they can go on to approve or request changes. 

Once the content is approved, the agency moves on to the video production phase. Disruptive Advertising shines bright in this aspect since the agency has built successful YouTube campaigns for brands from pretty much every business model, vertical, industry, and size. 

Disruptive Advertising video creation

Disruptive Advertising video creation

Since the agency is always on top of current trends, its experts know which assets and strategies will deliver the results the client wants. The agency’s pay-per-click (PPC) specialists work with clients to create authoritative and compelling videos that get viewers to make a purchase. 

Disruptive’s role doesn’t end here. The agency further provides reports and analytics for your YouTube marketing campaign. With this information, the client can choose to continue or tweak their strategy for even better results. 

Disruptive Advertising measures the following metrics to monitor impact: impressions frequency, reach/unique reach, ad recall lift, brand interest, and awareness lift. 

Disruptive Advertising’s Approach 

Disruptive Advertising doesn’t limit itself to targeting one audience type. The agency specializes in three audiences: detailed demos, affinity audiences, and custom affinity. Depending on the client’s needs, the agency chooses one or a combination of these targeting options. 

Disruptive Advertising’s YouTube Ads methodology

Disruptive Advertising’s YouTube Ads methodology

Similarly, Disruptive Advertising offers multiple video ad formats for YouTube campaigns. While masthead ads are full-width video banners that show the client’s products at the top of YouTube’s homepage, bumper ads are non-skippable ads that may play before, during, or after a video. 

The agency also helps create 15/20-second non-skip ads for clients whose product is a little more complex. 

Where Disruptive Advertising really stands out from its competitors is in analytics. Instead of merely measuring how well the YouTube campaign is doing, the agency also analyzes the platform’s impact on other channels. Clients get cross-network reports to understand the real impact of their campaign and how it has driven organic search lift

Disruptive Advertising reports and analytics

Disruptive Advertising reports and analytics

In the same vein, the agency influences brand perception and awareness. It runs brand lift surveys to track how the campaign has affected user perception. Again, the client can see the results in the viewability report provided by the agency. 

Disruptive’s expertise in YouTube marketing is evident in the partnership with Nani, an emerging brand that needed help navigating the digital landscape. 

The agency tested creatives across various platforms, including UGC content on YouTube, which turned out to be a success. Thanks to Disruptive’s marketing efforts, Nani managed to bring in 510% more revenue, year after year.

YTD Nani campaign results

YTD Nani campaign results

Disruptive Advertising Logo

Disruptive Advertising

New Offer: Try before you buy! First 30 days on us, with a 90-day no risk guarantee. Only qualifying brands. AUTHENTICITY WINS™ Disruptive Advertising is the best performance marketing agency for authentic brands and marketers.

Company
Channels
Services
Company
team size

50+

region

Utah

Best for:

Businesses of all sizes

Minimum Campaign Size: $5.000+
Channels
Facebook
Instagram
LinkedIn
Pinterest
Snapchat
TikTok
Twitter (X)
Services
Content Creation
PPC Management
Email Marketing
SEO
Social Media Management
Facebook and Instagram Advertising
eCommerce
B2B
SEM (Search Engine Marketing)
Google Ads Management
Microsoft Ads Management
Paid Search
Website optimization
Minimum Campaign Size: $5.000+
Disruptive Advertising Logo

Disruptive Advertising

New Offer: Try before you buy! First 30 days on us, with a 90-day no risk guarantee. Only qualifying brands. AUTHENTICITY WINS™ Disruptive Advertising is the best performance marketing agency for authentic brands and marketers.

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2. Fresh Content Society

Fresh Content Society

Location: Chicago, Illinois

Notable clients: KFC, Line-X, Travelcenters of America

Key YouTube Service/s: YouTube influencer marketing, YouTube advertising, YouTube strategy creation, and YouTube video production

Fresh Content Society is a social media marketing agency whose aim is to

bring brands to life on social media”
On YouTube, Fresh Content Society crafts campaigns that help clients connect with their target audience in a meaningful way. 

Fresh Content Society

Fresh Content Society

To date, the agency has worked with various well-known brands, including Green Thumb, Walt Disney, Peak, and True Value. Fresh Content Society doesn’t limit its offerings to social media management and strategy only; it also helps in community management for every channel. 

Fresh Content Society clients

Fresh Content Society clients

Key Services 

Fresh Content Society has an in-house team to provide all its services, the most basic being social media strategy creation. Before getting into any other marketing tactic, the agency develops paid and organic YouTube marketing strategies for its clients. 

Fresh Content Society client reviews

Fresh Content Society client reviews

Once there’s a strategy in place, Fresh Content Society goes on to create relevant content for the campaigns. For YouTube, the agency specializes in long-form content and ads. 

For example, when KFC wanted to introduce its chicken strips, the food chain partnered with Fresh Content Society for YouTube marketing. The agency created an ad targeting the product’s primary audience, men aged 18-34. 

KFC was able to create quite a hype around its new menu item, as the YouTube video reached a million views in just a few days. 

KFC case study results 

KFC case study results

Fresh Content Society doesn’t simply post content and forget about it. The agency believes in the potential of community management just as much as any other marketing strategy. So, when you get Fresh Content Society on board, the agency will take care of all the YouTube comments and reviews, too. 

When organic campaigns aren’t enough, Fresh Content Society also handles its clients’ paid media strategy. Since the agency claims its actions are ”rooted in data,” clients can expect there to be little to no YouTube ad waste. 

The experts at Fresh Content Society manage the YouTube ad campaign for the clients from start to finish. Ad creation, publishing, monitoring, analytics, and optimization — the team does it all. 

Fresh Content Society’s Approach  

When focusing particularly on YouTube, the agency adheres to the platform’s norms and best practices for the client’s content. The World Arm-Wrestling League wanted to build up fan engagement with its YouTube content. 

Fresh Content Society stepped in to make the company’s content more authentic to its audience. Long-form videos were the main focus of this campaign. 

The result? The arm wrestling league generated $50,000 in revenue from content monetization through Facebook and YouTube. 

World Arm-Wrestling League case study source 

World Arm-Wrestling League case study source

Fresh Content Society

FCS is your in-house social media management team that helps design, manage, and grow your social media communities. Our award winning agency is family owned and operated and each client is treated like a partner.

Company
Channels
Services
Company
team size

10 - 50

region

Chicago, IL, Portland, California, Texas, Boston, 

Best for:

Mid-sized to Enterprise Businesses

Minimum Campaign Size: $10.000+
Channels
Facebook
Instagram
LinkedIn
Pinterest
TikTok
Twitter (X)
YouTube
Services
Social Media Management
Community Management
Content Production
Strategy
Paid Media
Influencer Management
Campaign Management
Reporting
Minimum Campaign Size: $10.000+

Fresh Content Society

FCS is your in-house social media management team that helps design, manage, and grow your social media communities. Our award winning agency is family owned and operated and each client is treated like a partner.

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3. MOMENTiQ

MOMENTiQ

Location: Los Angeles, California

Notable clients: American Eagle Outfitters, Fashion Nova, Ulta Beauty

Key YouTube Service/s: YouTube influencer marketing 

MOMENTiQ is one of those agencies that are relatively new in the market but have already made quite a name for themselves. The agency has already worked with big brands like Ulta Beauty, American Eagle, Fashion Nova, and The Recording Academy. 

MOMENTiQ homepage 

MOMENTiQ homepage

Possibly the shiniest jewel in the agency’s crown is that it helped TikTok launch TikTok Shop in the US. Being the driving force behind what is now emerging as a huge social commerce channel, MOMENTiQ has proven its expertise in creative video strategies and execution. 

Besides TikTok, MOMENTiQ specializes in YouTube influencer campaigns. While the agency can’t assist with ad creation, it can help find the most relevant and authentic influencer to collaborate with for a successful campaign. 

Key Services 

A look at the MOMENTiQ’s LinkedIn page makes it clear that the agency is the brainchild of industry experts. Alex Elsea, the founder of MOMENTiQ also founded Ubiquitous Influencer Marketing in 2020 as the first mass-market TikTok-focused influencer marketing agency. 

After raising $8 million in venture capital, Ubiquitous was valued at $45 million in 2022. Elsea has brought the same philosophy to MOMENTiQ, which is currently in an early growth stage. 

Since the agency was founded on an understanding of video-based campaigns, its YouTube marketing services are matchless. As a client, you simply have to share your target audience, budget, and goals with MOMENTiQ. 

MOMENTiQ influencer campaigns 

MOMENTiQ influencer campaigns

The agency’s experts take over from there. MOMENTiQ promises to “deliver a campaign with millions of views” for each of its clients. 

To start, MOMENTiQ connects businesses with the right YouTube influencers for their campaigns. Since YouTube is already saturated with video content, it can be hard to make a mark. 

That’s where MOMENTiQ steps in with its data and experience. The agency takes its client’s objectives and matches them with influencers in the same niche with the same audience, destined to have the client’s desired impact. 

MOMENTiQ UVP

MOMENTiQ UVP

MOMENTiQ’s Approach 

Being in the industry for so long, the brains behind MOMENTiQ realize that attention spans are dwindling. So, the agency’s focus is on capturing the audience’s attention within the first seven seconds. 

MOMENTiQ doesn’t believe in “participation trophies.” Instead, the agency finds influencers who can create bound-to-go-viral content for its clients’ YouTube campaigns. 

MOMENTiQ’s philosophy

MOMENTiQ’s philosophy

We live in a world where customers are more compelled by stories than sales pitches. MOMENTiQ knows this well. That’s why the agency’s motto is to

Stop selling. Start connecting” 

The YouTube influencer campaigns brands run through MOMENTiQ are backed by this philosophy. They don’t simply help brands sell but also make genuine connections with their target audience.

MOMENTiQ

MOMENTiQ is the premier influencer marketing agency. They run campaigns at the largest scale for the world’s leading brands, including The Grammy Awards and TikTok Shop itself. They specialize in launching brands/products on TikTok Shop & automatin...

Company
Channels
Services
Company
team size

10 - 50

region

Los Angeles

Best for:

Enterprises and Large Brands

Minimum Campaign Size: $50.000+
Channels
TikTok
YouTube
Services
Influencer Marketing
UGC Content
Minimum Campaign Size: $50.000+

MOMENTiQ

MOMENTiQ is the premier influencer marketing agency. They run campaigns at the largest scale for the world’s leading brands, including The Grammy Awards and TikTok Shop itself. They specialize in launching brands/products on TikTok Shop & automatin...

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Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.


4. Moburst

Moburst

Location: New York, New York; San Francisco, California; Kfar Saba, Tel Aviv; Bell Yard, London

Notable clients: Samsung, Google, Reddit, Discovery, Nielsen, Pfizer

Key YouTube Service/s: YouTube campaign videos, Influencer marketing 

Winning the Digital Agency of the Year 2023 award by the Mobile Marketing Agency, Moburst is a digital marketing agency that has served big brands like Pfizer, Nielsen, and Google. 

Although the agency has several other offerings, its YouTube marketing solutions include strategy creation, marketing videos, and influencer marketing. The quality of these services has made Moburst one of Adweek’s Fastest Growing Agencies of 2023. 

Moburst home page

Moburst home page

Moburst believes in meeting goals and delivering results. The agency claims to be

‘’all about hitting your KPIs’’
So, there is no fluff and no excuses. Since Moburst bases its marketing actions on real-time data, their clients are always on top of new trends and customer preferences. 

Moburst results

Moburst results

Key Services 

Moburst claims that its experts

know the social media ecosystem better than anyone else”
The agency lives up to this claim in its YouTube marketing services. 

Like every platform, YouTube has some conventions that brands must abide by when creating content for the channel. Moburst understands the subtle nuances of YouTube’s algorithm and optimizes content to ensure it ranks high in search results. 

Moburst marketing methodology

Moburst marketing methodology

Since Moburst’s team includes content strategists along with marketers, the agency can offer a holistic solution to its clients. 

Following strategy creation, Moburst also assists brands in concept design for YouTube content and ads. Moburst has mastered the art of creating marketing videos for major social media platforms, and YouTube is no exception. 

Moburst also aids its clients’ YouTube marketing campaigns by incorporating influencer marketing into the mix. Finding the right influencer can be daunting and tricky in a sea of content creators. 

Moburst influencer marketing 

Moburst influencer marketing

Moburst simplifies the process by finding the right YouTube creators for its clients. The agency also analyzes the performance of influencer-created content to detect the need for strategy adjustments. 

Moburst’s Approach 

As Moburst advertises itself as a mobile-first marketing agency, its marketing approach caters to on-the-go customers. That makes the agency a suitable choice for app marketing on YouTube due to its expertise in app store optimization (ASO). 

Moburst can create an array of YouTube videos, including corporate, campaign, and animated videos. The animations are accompanied with professionally done sound design and voiceovers. Further, the agency creates app preview videos for clients’ YouTube marketing campaigns.

Moburst animated videos 

Moburst animated videos

All in all, Moburst’s approach to YouTube marketing is a mix of personalized, hyper-segmentation and KPI-driven strategies.

Moburst

Moburst is a digital full-service, mobile-first marketing agency that helps companies to scale and become category leaders. We love solving the clients’ tough digital challenges and firmly believe that creative thinking, advanced technology, and da...

Company
Channels
Services
Company
team size

10 - 50

region

New York, Florida, London, San Francisco, Israel

Best for:

Businesses of all sizes

Minimum Campaign Size: $5.000+
Channels
Blog
Facebook
Google Ads
Instagram
LinkedIn
Pinterest
Snapchat
TikTok
Twitter (X)
YouTube
YouTube Advertising
Services
Content Creation
PPC Management
Email Marketing
SEO
Social Media Management
Facebook and Instagram Advertising
Video Marketing
YouTube Strategy
YouTube Optimization
Youtube Marketing
Influencer Marketing
YouTube Advertising
Digital Marketing
Social Media Marketing
Social Ads
Paid Ads
Branding
Ad Creative
Facebook Ad Buying
Google Ad Buying
Tik Tok Ad Buying
Pinterest Ad Buying
User Acquisition
Mobile App Performance Marketing
Ad Creatives Production
Website optimization
eCommerce
B2B
LinkedIn Advertising
Social Media Strategy
B2B Influencer Campaigns
Social Media Content Creation
Paid Social Creative Production
Organic Social Media Marketing
Market Intelligence
Minimum Campaign Size: $5.000+

Moburst

Moburst is a digital full-service, mobile-first marketing agency that helps companies to scale and become category leaders. We love solving the clients’ tough digital challenges and firmly believe that creative thinking, advanced technology, and da...

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5. Thrive Internet Marketing Agency

Thrive Internet Marketing Agency

Location: Arlington, Atlanta, Austin, Chicago, Cleveland, Dallas, Denver, Houston, Jacksonville, Kansas City, Los Angeles, Minneapolis, Orlando, Philadelphia, Portland, San Diego, San Antonio

Notable clients: West Chevrolet, Meadow Museum, APsystems, Prince of Peace Ginger, XS Nation

Thrive describes itself as a full-service results-driven digital marketing agency. They have provided a wide range of services to clients of all industries since 2005.

They believe that as the internet community grows and changes, social media campaigns and tactics have to stay one step ahead. Thrive is a social media marketing company with extensive experience in social media services. Their specialists know how to creatively design and implement effective social media marketing campaigns for businesses.

Their video production company delivers high-quality video content from start to finish. Their in-house production team can produce, storyboard, direct, and edit the most captivating visual experience to ‘wow’ your audience – every time. They have their own cameras, lighting, modifiers, gimbals/stabilizers, and pro audio. Post-production is done in-house on the latest equipment. They work with a team of dedicated writers, producers, directors, and cinematographers with the expertise to carry out every aspect of video production from creative services to delivery.

Key YouTube services:

  • Video production
  • YouTube content creation
Thrive-Logo

Thrive Internet Marketing Agency

Thrive is an online marketing agency with a passion to use the power of the Internet to grow your business. Thrive was founded on the conviction that businesses can successfully outshine their competitors with a strong website and an effective onl...

Company
Channels
Services
Company
team size

10 - 50

region

Arlington, Atlanta, Austin, Chicago, Cleveland, Dallas, Denver, Houston, Jacksonville, Kansas City, Los Angeles, Manhattan, Minneapolis, Orlando, Philadelphia, Portland, San Diego, San Antonio,

Best for:

Enterprises, Large and Small brands

Minimum Campaign Size: $1.000+
Channels
Blog
Facebook
Instagram
LinkedIn
Pinterest
Twitter (X)
YouTube
Services
Amazon Ad Management
PPC Management
Email Marketing
Social Media Management
Social Media Marketing
SMS Marketing
SEM (Search Engine Marketing)
Reputation Management
eCommerce Web Design
eCommerce Marketing
Amazon SEO
Minimum Campaign Size: $1.000+
Thrive-Logo

Thrive Internet Marketing Agency

Thrive is an online marketing agency with a passion to use the power of the Internet to grow your business. Thrive was founded on the conviction that businesses can successfully outshine their competitors with a strong website and an effective onl...

Visit Website View Profile

6. Ubiquitous

Ubiquitous

Location: Los Angeles, California

Notable clients: Target, Amazon, Netflix, Lyft, Doritos, McDonald’s

If you specifically want to focus on leveraging influencer marketing, you can check out Ubiquitous. They have a creator network of over 2,000 creators they can use to launch viral influencer marketing campaigns that will compel viewers into action. And, they won’t leave you to your own devices. They’ll work with you to sift through their huge network until you find the YouTube creators that fit your brand and campaign best. At the same time, they describe themselves as a “creator-first” agency and believe that their creators should be given the chance to push the creative boundaries.

They’re happy to start from scratch and create a testing roadmap for your project. After that, they’ll stay next to your side as they guide you through their unique process.

For them, it’s all about creating a long-term strategy for your YouTube channel.

Key YouTube services:

  • YouTube influencer marketing
  • Content production
  • YouTube strategy
  • Real-time reporting
ubiquitous logo

Ubiquitous

Ubiquitous makes it so they can’t ignore you—and, they won’t want to. We deploy compelling, ingenious influencer marketing campaigns (at scale) on platforms like Instagram, TikTok, and YouTube. Join brands like Lyft, Disney, Target, Amazon, and...

Company
Channels
Services
Company
team size

10 - 50

region

Los Angeles, CA

Best for:

Medium Size Brands

Minimum Campaign Size: $20.000+
Channels
Instagram
TikTok
YouTube
Services
Influencer marketing for TikTok, Youtube, and Instagram
Full-service campaign design
Content creation for Tiktok, Youtube and Instagram
Minimum Campaign Size: $20.000+
ubiquitous logo

Ubiquitous

Ubiquitous makes it so they can’t ignore you—and, they won’t want to. We deploy compelling, ingenious influencer marketing campaigns (at scale) on platforms like Instagram, TikTok, and YouTube. Join brands like Lyft, Disney, Target, Amazon, and...

Visit Website View Profile

Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.


7. The Influencer Marketing Factory

The Influencer Marketing Factory

Location: New York, New York

Notable clients: Google, Amazon, Meta, CocaCola, Hyundai, Unilever

When exploring YouTube agencies, The Influencer Marketing Factory stands out as a top choice. Their specialization in YouTube influencer marketing is backed by a robust approach to measurable ROI, ensuring that every aspect of the campaign, from user engagement to sales, is meticulously tracked and optimized.

Their services are not just about connecting you with influencers; they dive deep into analytics, providing extensive reporting that reveals the true impact of your campaigns. This data-driven strategy is ideal for brands prioritizing transparency and effectiveness in their YouTube marketing efforts.

The Influencer Marketing Factory excels in crafting campaigns that resonate with your target audience, leveraging their expertise to create content that aligns with your brand’s message and engages and converts viewers. Their approach ensures your YouTube strategy is not just another campaign but a pivotal part of your brand’s digital narrative.

Key YouTube services:

  • Content Strategy Development
  • Video Production and Editing
  • Channel Optimization
  • Audience Analysis and Targeting
  • Performance Tracking and Analytics

The Influencer Marketing Factory

The Influencer Marketing Factory is a global full-service influencer marketing agency that helps brands engage with Gen Z and Millennials audiences on TikTok, YouTube and Instagram.

Company
Channels
Services
Company
team size

10 - 50

region

New York, Miami

Best for:

Enterprises and Large brands

Minimum Campaign Size: $20.000+
Channels
Blog
Facebook
Instagram
TikTok
Twitch
Twitter (X)
YouTube
Services
Influencer Marketing
Social Media Marketing
Social Media Management
Digital Marketing
Minimum Campaign Size: $20.000+

The Influencer Marketing Factory

The Influencer Marketing Factory is a global full-service influencer marketing agency that helps brands engage with Gen Z and Millennials audiences on TikTok, YouTube and Instagram.

Visit Website View Profile

Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.


8. Sociallyin

Sociallyin

Location: Atlanta, Georgia

Notable clients: Carnival, Samsung, Unrated, Premium Guard, TikTok

Key YouTube Service/s: YouTube influencer marketing, YouTube management, Community management, Social listening, and YouTube selling 

Sociallyin is a social media marketing agency that provides management and paid campaign services for all major social media platforms, including YouTube. For Sociallyin, the crux of YouTube and other social media marketing strategies lies in CC: curiosity and collaboration. 

Sociallyin

Sociallyin

With over a decade of experience, Sociallyin combines both creative and analytical approaches to produce successful campaigns for its clients. 

Key Services 

The nucleus of Sociallyin’s social media marketing services is the creation of social media strategy. This is where everything starts. 

Sociallyin services

Sociallyin services

The agency works closely with the client to ensure every component of the campaign is in line with what the client wants to achieve. In terms of YouTube marketing, this would include everything from content creation plans to influencer marketing and YouTube selling. 

Sociallyin also offers YouTube management services. Clients can simply dictate their goals to Sociallyin, and the agency’s experts manage their YouTube accounts. 

In today’s world, ”listening” to consumers online is imperative. You want to know whether the consumer sentiment around your brand is positive or negative. Sociallyin understands the importance of social listening. 

Social listening services 

Social listening services

The agency provides community management and social listening solutions. Not only does it keep your YouTube comment section active and alive, but it also derives insights from consumer discussions to provide actionable recommendations for your business. 

That’s not the end of it, though. Sociallyin also connects brands to relevant influencers with a YouTube presence. These influencers can assist brands in promoting new products or simply bringing more eyes to their existing ones. 

However, brands that would rather have professional social media marketers create content for them can also benefit from Sociallyin’s services. The agency produces YouTube content for organic and paid campaigns in all sectors and industries.

Sociallyin paid campaigns 

Sociallyin paid campaigns

Speaking of paid campaigns, Sociallyin’s social selling solutions are combined with its data analysis and ROI modeling approach. Be it YouTube banner ads or in-stream ads, the agency invests in delivering measurable results. 

Sociallyin’s Approach 

Sociallyin claims that it doesn’t

just make noise; we make sense of your brand”
To put it simply, Sociallyin focuses on result-driven YouTube marketing rather than just posting content for the sake of it. 

For example, Sociallyin helped Samsung across 12 verticals to totally transform the brand’s online presence. Before Sociallyin stepped in, many of the company’s social media accounts were inactive. 

Sociallyin’s efforts resulted in 2,279,913 impressions and over 53,000 engagements across different platforms, including YouTube

Samsung case study 

Samsung case study

Similarly, Sociallyin created a series of YouTube videos for Credit Repair, an online resource dedicated to helping people repair their credit scores. The company wanted to create YouTube content to highlight the importance of good credit.

Sociallyin created a series of one to five-minute long YouTube videos for the brand. Since credit repair is a regulated industry, the agency ensures legal compliance for this content, too. Sociallyin further sourced the voice talent for voiceovers and dealt with the SEO side of things. 

The videos proved to be a hit, garnering over 6,500,000 views. 

Credit repair case study results 

Credit repair case study results

Sociallyin

SociallyIn offers creative content tailored to each business, offering influencer marketing, social media solutions, social media advertising & more.

Company
Channels
Services
Company
team size

50+

region

Atlanta

Best for:

Businesses of all sizes

Minimum Campaign Size: $5.000+
Channels
Facebook
Instagram
LinkedIn
TikTok
Twitter (X)
YouTube
Services
Social Media Management
Influencer Marketing
Social Media Strategy
Community Management
Content Production
Paid Social Advertising
Social Selling
Minimum Campaign Size: $5.000+

Sociallyin

SociallyIn offers creative content tailored to each business, offering influencer marketing, social media solutions, social media advertising & more.

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9. The Shelf

The Shelf

Location: New York, NY

Notable clients: Nite Ize, Greenvelope, Feit Electric, eos

As you navigate the world of YouTube marketing, you’ll find The Shelf as a standout option, especially if your business is keen on leveraging influencers. Their approach, deeply rooted in data-driven insights, ensures your campaigns are creatively engaging and strategically targeted to reach diverse audience segments.

With a team of skilled marketers, strategists, and content creators, The Shelf is proficient in developing custom influencer marketing strategies. These strategies are tailored to guide your customers through each phase of their decision-making journey, reflecting a deep understanding of consumer behavior.

What sets The Shelf apart is their use of proprietary software in crafting campaigns. This technology is key in creating YouTube marketing campaigns that are not only memorable but also highly effective in guiding potential customers along their path to purchase. They have a nuanced understanding of the YouTube marketing niche, ensuring your brand remains engaging and relevant throughout the customer’s purchase process.

Key YouTube services:

  • YouTube Audience Engagement Analysis
  • YouTube Content Optimization
  • YouTube Influencer Partnership Management
  • YouTube Analytics and Performance Tracking
  • YouTube Brand Storytelling

The Shelf

The Shelf is an industry-leading, full-service influencer marketing agency that designs, executes, and optimizes data-driven campaigns from start to finish. With a focus on performance and ROI, our in-house brand and digital strategists develop thumb...

Company
Channels
Services
Company
team size

1 - 10

region

New York

Best for:

Medium and Small Size Brands

Minimum Campaign Size: $100.000+
Channels
Blog
Discord
Facebook
Instagram
LinkedIn
Pinterest
TikTok
Twitch
Twitter (X)
YouTube
Services
Influencer Marketing
Social Media Marketing
Marketing Strategy
Branding
Minimum Campaign Size: $100.000+

The Shelf

The Shelf is an industry-leading, full-service influencer marketing agency that designs, executes, and optimizes data-driven campaigns from start to finish. With a focus on performance and ROI, our in-house brand and digital strategists develop thumb...

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Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.


10. WEBITMD

WEBITMD

Location: Los Angeles, California; Miami, Florida; London, England

Notable clients: Ryanair, Hyatt, TP-Link, Aquent

WEBITMD distinguishes itself as a YouTube marketing agency that elevates the narrative of data-driven and multi-channeled performance ad management. Their unique “Growth Stack” model underscores a robust onboarding and buildout phase, ensuring each campaign is meticulously tailored to resonate with the targeted audience and business objectives.

This agency’s methodology is underscored by a three-stage onboarding process. The initial deep dive involves an exhaustive exploration of the business model, identifying personas, challenges, and opportunities to align with growth aspirations. An in-depth competitor and historical data analysis follows, ensuring the implementation of insightful strategies. The final setup phase involves the creation of holistic campaigns, leveraging customized landing pages, CRM integrations, and creative assets to optimize outreach and engagement.

WEBITMD exemplifies the synergy of awareness and action, accelerating time-to-value with campaigns meticulously designed to engage prospects effectively. Through an intricate balance of search, social media, display & video, and marketplace channels, the agency fosters both brand awareness and conversion optimization. A dynamic optimization and scaling phase ensures the continuous evolution of campaigns. A/B testing on ad copy, audience fine-tuning, budget reallocation, and assets testing are fundamental elements, geared towards ensuring ROI maximization and campaign efficacy.

Key YouTube services:

  • YouTube advertising
  • Brand story

WEBITMD

WEBITMD is digital growth agency focused on performance marketing & sales services tailored to drive growth for SMB's around the world. We are both a HubSpot Platinum Partner and Klaviyo Partner Agency.

Company
Channels
Services
Company
team size

10 - 50

region

Los Angeles, Miami, London, Sydney

Best for:

Small and Medium-sized Businesses

Minimum Campaign Size: $5.000+
Channels
Facebook
Google
Instagram
LinkedIn
YouTube
Services
The WEBITMD Growth Stack
eCommerce Marketing
Fractional CMO
HubSpot Implementation
Klaviyo Implementation
HubSpot Automation
HubSpot Marketing / Sales Trainings
Paid Media Management
Facebook and Instagram Ads
Google Ads
LinkedIn Ads
YouTube Ads
Creative Ad Design
Content Marketing
Email Marketing
Marketing Automation
Sales Coaching & Training
SMS Marketing
Branding
Messaging & Positioning
Web Design & Development
eCommerce Web Development
Minimum Campaign Size: $5.000+

WEBITMD

WEBITMD is digital growth agency focused on performance marketing & sales services tailored to drive growth for SMB's around the world. We are both a HubSpot Platinum Partner and Klaviyo Partner Agency.

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11. Vireo Video

Vireo Video

Location: Vancouver, British Columbia

Notable clients: Eckhart Tolle, iVisa, PolicyMe, Briogeo, Transfer Express

Vireo Video is a video marketing agency that designs and executes video campaigns from start to success.  They strongly believe in the power of YouTube marketing and work with clients to grow their channels’ viewships and subscribers. 

They specialize in all aspects of YouTube marketing from strategy, optimization to SEO and help clients leverage video to generate revenue, grow their brands, and exceed their goals for return on investment. Their team of YouTube Certified Experts manages and optimizes clients’ videos and channels for video SEO through the creation of engaging titles, thumbnails, metadata optimization, and playlisting.

Vireo Video manages YouTube Instream Ad and Display campaigns, by producing and editing highly engaging ads, and developing performancefocused campaigns that generate scalable leads, and sales by targeting tailored audiences and remarketing on YouTube.

Key YouTube Services:

  • YouTube growth marketing
  • YouTube advertising
  • YouTube marketing strategy
  • YouTube SEO
  • YouTube influencer marketing

Vireo Video

Vireo Video is a video marketing agency specializing in Video Marketing and Advertising on YouTube for Smart Brands. Vireo provides experience and knowledge in YouTube and video marketing to accelerate audience growth and revenue for your business. ...

Company
Channels
Services
Company
team size

10 - 50

region

Vancouver

Best for:

Businesses of all sizes

Minimum Campaign Size: $5.000+
Channels
Google Ads
YouTube
YouTube Advertising
Services
Video Marketing
YouTube Strategy
YouTube Optimization
Youtube Marketing
YouTube Advertising
Minimum Campaign Size: $5.000+

Vireo Video

Vireo Video is a video marketing agency specializing in Video Marketing and Advertising on YouTube for Smart Brands. Vireo provides experience and knowledge in YouTube and video marketing to accelerate audience growth and revenue for your business. ...

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12. LTK (formerly rewardStyle and LIKEtoKNOW.it)

LTK (formerly rewardStyle and LIKEtoKNOW.it)

Location: Dallas, Texas

Notable clients: Walmart, Urban Outfitters, Mary Kay, L’Oréal, Missguided

As a brand looking to amplify its presence on YouTube, LTK stands out among YouTube Marketing agencies for its comprehensive influencer-driven approach. Specializing in connecting brands with a curated network of creators, LTK harnesses the power of influencer marketing to elevate your YouTube strategy. Their platform, rich in over a decade of creator data, offers you insights and tools to identify and collaborate with influencers who resonate with your brand ethos.

LTK’s expertise extends beyond mere matchmaking. They provide end-to-end campaign management, ensuring that your YouTube marketing efforts are not only creative but also strategically aligned with your business goals. Whether you’re a Fortune 10 enterprise or a burgeoning direct-to-consumer brand, LTK tailors its services to meet your unique needs. 

Key YouTube services:

  • YouTube Influencer Partnerships
  • Content Strategy and Creation
  • YouTube Channel Management
  • Performance Analytics and Reporting

LTK (formerly rewardStyle and LIKEtoKNOW.it)

LTK is the most successful influencer network that drives billions in brand purchases from the world's largest curated creator community. LTK was founded by a creator to give creators a significant tech advantage to be a brand’s power partner. Ou...

Company
Channels
Services
Company
team size

50+

region

US, China, Brazil, Germany, France, Australia, UK

Best for:

Enterprises and Large brands

Minimum Campaign Size: $50.000+
Channels
Blog
Facebook
Instagram
LTK App
Pinterest
TikTok
Twitter (X)
YouTube
Services
Influencer Marketing
Creator Content
Social Media Marketing
Full Service Creator Campaign Execution
Talent Management
Campaign Reporting
Brand Consulting
Influence Benchmarking
Minimum Campaign Size: $50.000+

LTK (formerly rewardStyle and LIKEtoKNOW.it)

LTK is the most successful influencer network that drives billions in brand purchases from the world's largest curated creator community. LTK was founded by a creator to give creators a significant tech advantage to be a brand’s power partner. Ou...

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Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.


13. The Goat Agency

The Goat Agency

Location: London, England; New York, New York

Notable clients: Audi, M&M’s, Nivea, Superdrug, Olay, Saint’s Row, Starling Bank

The Goat Agency stands out as a premier YouTube Marketing agency, particularly for businesses seeking to harness the power of influencer marketing combined with strategic paid advertising. With a global reach and a focus on delivering tangible results, they offer a unique blend of services tailored to enhance your brand’s presence on YouTube. Their expertise lies in creating authentic, engaging content through influencer partnerships, ensuring your brand integrates seamlessly into videos that resonate with your target audience.

At The Goat Agency, they understand the nuances of YouTube’s diverse platform. Their approach is data-driven and client-focused, utilizing a proprietary database to source influencers that align perfectly with your brand’s values and campaign objectives.

From the initial strategy formulation to the final campaign analysis, The Goat Agency ensures a comprehensive service. They guarantee campaign deliverables, providing peace of mind and a clear understanding of what you’ll receive for your investment.

Key YouTube services:

  • Brand content production
  • YouTube influencer marketing
  • YouTube advertising

The Goat Agency

Goat is a global, award-winning social media and influencer marketing agency. We've worked with some of the world's most exciting brands including Dell, Nivea, Audi, Pernod Ricard, Deep Silver, The Body Shop, Mars, TurboTax and Wayfair, helping them ...

Company
Channels
Services
Company
team size

50+

region

London, New York, Singapore

Best for:

Medium and Large Brands

Minimum Campaign Size: $50.000+
Channels
Facebook
Instagram
LinkedIn
Pinterest
Reddit
Snapchat
TikTok
Twitch
Twitter (X)
YouTube
YouTube Advertising
Services
Influencer Marketing
Social Media Strategy
Paid Social
Content Production
Social Media Management
Community Management
Minimum Campaign Size: $50.000+

The Goat Agency

Goat is a global, award-winning social media and influencer marketing agency. We've worked with some of the world's most exciting brands including Dell, Nivea, Audi, Pernod Ricard, Deep Silver, The Body Shop, Mars, TurboTax and Wayfair, helping them ...

Visit Website View Profile

Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.


14. Audiencly

Audiencly

Location: Düsseldorf, Germany; Hamburg, Germany; London, England

Notable clients: Socialpoint, Gaijin, NordVPN, Rogue Company, Panasonic

Audiencly’s roots lie in the gaming industry, but since it launched a few years ago, they’ve branched out to various other sectors. Their core services focus on influencer marketing, social media marketing, and paid media.

Using a seven-step process that kicks off with a detailed analysis of your social media presence, they’ll create a strategy not only to maintain your presence but strengthen it.

They’ve successfully partnered with numerous YouTube creators to get them to integrate ads into their video content. This approach has helped their clients to generate a significant buzz around their brand, among other things. For example, when Filmora9, an intuitive video editing software solution, approached them, they partnered with over 35 YouTube creators based in the United States and Germany. The result — more than 7 million views.

Key YouTube services:

  • YouTube channel management
  • YouTube content creation
  • Account strategy
  • Creative text
  • Production handling
  • Artwork and motion

Audiencly

Audiencly is an influencer- and social media marketing agency based in Düsseldorf, Germany. At Audiencly, social media natives develop effective social media marketing strategies for companies from various industries.

Company
Channels
Services
Company
team size

10 - 50

region

Düsseldorf, Hamburg, London

Best for:

Businesses of all sizes

Minimum Campaign Size: $5.000+
Channels
Facebook
Instagram
TikTok
Twitter (X)
YouTube
Services
Content Creation
Influencer Marketing
Social Media Marketing
Social Ads
Paid Ads
Minimum Campaign Size: $5.000+

Audiencly

Audiencly is an influencer- and social media marketing agency based in Düsseldorf, Germany. At Audiencly, social media natives develop effective social media marketing strategies for companies from various industries.

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15. The Outloud Group

The Outloud Group

Location: Detroit, Michigan

Notable clients: Grubhub, Fiverr, NordVPN, Acorns, PolicyGenius

The Outloud Group, one of the veterans in the influencer marketing world, is behind some of the brand campaigns of some of the biggest platforms in the world since 2008 – Instagram, YouTube, TikTok, and Twitch, among others.

This full-service agency’s expertise is creating authentic storytelling by combining art and science. The agency is known for its straightforward approach to influencer marketing, which sets them apart from others in an environment where glam, glitz, and pomp are the norm.

By setting up a clear brand strategy, running influencer campaigns, and measuring results using strong data analysis, The Outloud Group helps creators and companies thrive in the constantly-changing influencer marketplace.

Building solid relationships with influencers is one of the agency’s strongest points. This allows them to focus on coming up with solutions that will work best for both creators and brands.

Key YouTube services:

  • YouTube influencer marketing

The Outloud Group

Nationally & internationally renowned influencer marketing agency that creates & executes strategic campaigns to deliver measurable results at scale.

Company
Channels
Services
Company
team size

1 - 10

region

Detroit

Best for:

Enterprises and Large brands

Minimum Campaign Size: $100.000+
Channels
Blog
Facebook
Instagram
LinkedIn
TikTok
Twitch
Twitter (X)
YouTube
Services
Influencer Marketing
Social Media Marketing
Influencer Paid Social
Influencer Gaming
Talent Representation
Platform Monetization
Minimum Campaign Size: $100.000+

The Outloud Group

Nationally & internationally renowned influencer marketing agency that creates & executes strategic campaigns to deliver measurable results at scale.

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Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.


16. Veritone One

Veritone One

Location: New York, NY

Notable clients: DraftKings, ExpressVPN, Canva, CASETiFy, Hello Fresh, LinkedIn

YouTube marketing is one of Veritone One’s major specialties. Indeed, they claim that no other agency does performance-based YouTube influencer integrations to the level they do, with a dedicated team of influencer specialists and a proprietary database of endorsers they know will perform for your brand.

Veritone One is a full-service advertising agency that integrates podcast, radio, digital, tv, and analytics. It is a subsidiary of Veritone Inc., a publicly traded company. It uses Veritone’s proprietary aiWARE, which allows you to listen to each of your brand’s paid and organic mentions just minutes after they air.

They have observed that viewers no longer care about watching costly productions on their favorite networks starring household names; they want content that speaks directly to them and what they’re already interested in or are interested in learning about. They recognize that YouTube, in particular, speaks to this change. Veritone One believes that the traditional one-size-fits-all approach no longer works. Viewership is fragmented, and people want to see exactly what they want when they want it. An AI-enabled agency such as Veritone One can help you target those viewers who can’t be easily reached by traditional means. The agency utilizes proprietary AI-based technology to collect real-time actionable intelligence to better optimize your media and brand’s messaging to improve your campaign’s performance.

Key YouTube services:

  • YouTube advertising
  • YouTube optimization
  • YouTube integrations
  • Scripting and filming

Veritone One

Veritone One creates impactful advertising for some of the world’s most recognizable brands. We were built on a simple, yet powerful premise: that an advertising agency should place measurable results and accountability ahead of commissions. This e...

Company
Channels
Services
Company
team size

50+

region

New York, Costa Mesa, CA and San Diego, CA

Best for:

Large Brands

Minimum Campaign Size: $5.000+
Channels
Podcast
YouTube
Services
Influencer Marketing
Digital Marketing
Minimum Campaign Size: $5.000+

Veritone One

Veritone One creates impactful advertising for some of the world’s most recognizable brands. We were built on a simple, yet powerful premise: that an advertising agency should place measurable results and accountability ahead of commissions. This e...

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Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.


17. Barracuda

Barracuda

Location: London, England

Notable clients: Radley London, Hotpoint, Electrolux, Intuit Quickbooks

Barracuda is a digital marketing agency. They offer a wide range of services, from SEO consultancy and digital PR to PPC management, across owned, earned, and paid media.

Barracuda can advise on how to utilize your existing video assets best, help you create new assets, or help you put together the brief for a creative campaign. They monitor your video campaign and improve its performance by optimizing your ads against demographic, technical, and geographic performance metrics.

Barracuda is a Google Premier Partner Agency and a YouTube specialist agency. Some of their key YouTube services include:

  • Video ad placements and management
  • Video ad tracking and reporting
  • Cross-channel tracking (to show the impact on other channels)
  • YouTube channel setup and management
  • Video creation

18. Digital Marketing Agency (DMA)

Digital Marketing Agency (DMA)

Location: Chicago, Illinois

Notable clients: Makeable, Kohler, Blockchain, Tripadvisor, Promogo, Simon

DMA is a large digital marketing agency. As their name indicates, the Digital Marketing Agency focuses on all facets of digital and online marketing, including SEO, PPC, reputation management, social media, web development, and marketing automation.

They offer a comprehensive approach to video SEO. This includes channel optimization, where they optimize your video channel or pages to help search engines find them and favor them over competing content. They build a comprehensive strategy to help your videos be found and to improve the videos’ performance organically. DMA’s team specializes in creating effective channels, visuals, and eye-popping supportive content for your audience. This ensures that you’ll be able to make the right first impression; your supporting content will support your organic results, making it easy for your viewers to watch your videos.

Key YouTube services:

  • YouTube traffic and lead generation
  • YouTube influencer outreach
  • YouTube advertising

19. RED Digital Marketing Group

RED Digital Marketing Group

Location: St. George, Utah

Notable clients: Ydraw, Twin Home Experts, Integrated Wellness

RED Digital grows businesses with ROI-driven marketing campaigns. They consider themselves dramatically different than most marketing agencies. They operate like a Chief Marketing Officer (CMO) and get to know their clients’ businesses and put in the time to succeed.

RED Digital believes that one of the most effective forms of online marketing is video marketing on YouTube. They emphasize the importance of your videos delivering a compelling message. They also need to give the audience a reason to take action – some form of enticing offer.

Key YouTube services:

  • YouTube channel creation 
  • YouTube channel structure
  • Analytics, website, and ads
  • Custom thumbnail

20. Passion Digital

Passion Digital

Location: Brighton, London

Notable clients: Intuit Quickbooks, Scoro, The Thinking Traveler, OneTrust, Nutanix

Passion Digital describes itself as an honest and results-driven digital marketing agency. The agency delivers a personal, passionate, and tailored service to each of its clients. It firmly believes that there’s no merit in a ‘one-size-fits-all’ approach to SEO, Content Marketing, Social Media, or PPC.

They recognize that YouTube is the world’s second-largest social media channel and the second-largest search engine. YouTube looks set to continue to take over TV, allowing businesses and individuals to showcase their skills and products to the masses. Passion Digital can help you craft ideas and strategies to create consumer-facing content that’s genuine and engaging.

Key YouTube services:

  • YouTube advertising
  • YouTube content ideation
  • YouTube strategy

21. Simply Ads

Simply Ads

Location: Bury St. Edmunds, England

Notable clients: UN World Food Programme USA, Nikte Yucatan Honey, Intrepid Travel, Urban Adventures

Simply Ads is a YouTube advertising agency helping you target your most valuable customers with the most effective message using video advertising on YouTube. They produce and manage professional YouTube advertising campaigns designed to deliver a measurable return on investment for your business.

Simply Ads have two main sections to their business: a digital marketing half and a video production half. They combine both their digital marketing and video experience to create and promote videos, with your business goals in mind. Every video they produce has a purpose. The objectives of the business will always inform the video production employed and the creative direction they choose.

Key YouTube services:

  • Video production
  • Scripting
  • Storyboarding
  • Voiceover
  • Footage sourcing
  • Motion graphics

22. Techmagnate

Techmagnate

Location: New Delhi, India

Notable clients: Airtel, Honda, Bajaj Finserv, Mahindra Business Brokers

Techmagnate is India’s top digital marketing and SEO services company. They provide full-suite Internet marketing services.

Techmagnate believes in the importance of Video SEO. They think that Video SEO is more than a buzzword; it’s a way of optimizing content to increase organic search results.

Techmagnate follows a four-step process when optimizing their clients’ YouTube channels:

  • Searching for the right keywords
  • Optimizing the videos
  • Getting the videos ranked
  • Video promotions strategies

Techmagnate’s video marketing specialists can help you get started on navigating video promotions and maximize your ad spend.

Key YouTube services:

  • YouTube keyword research
  • YouTube video optimization
  • YouTube analytics

23. Utubeo

Utubeo

Location: Warsaw, Poland

Notable clients: Claus Levin, Doctor Mike, LIV, Eyefactive, Mindvalley, SheCodes

Utubeo is a video marketing agency that provides services in video marketing and video editing. Although their name suggests that they solely work with YouTube, they also offer video marketing services on Facebook and Instagram.

Utubeo believes its greatest strengths are in video marketing strategies, video marketing, all aspects of YouTube channels, free and paid promotions on YouTube channels, YouTube SEO and SMM, creating YouTube plans, and storytelling. They provide free consultancy to their clients.

Key YouTube services:

  • YouTube strategy (video marketing audit, channel structure mind map, keyword research, channel brand identity mockup)
  • YouTube advertising
  • YouTube reporting

24. Voy Media

Voy Media

Location: New York, New York

Notable clients: Lacoste, VHealthTech, Zumba, Paw.com, Big Life Journal, GoSun

Voy Media describes itself as “the most notorious YouTube marketing agency – searching for treasure in an ocean of data.”

They comb through every detail to optimize your advertising dollars.

Although most of their website copy focuses on Facebook and Instagram, they work with virtually every social network and video streaming site. They recognize that YouTube gives more granular feedback about the demographics than many social sites, making it easier to see how people respond to their ads. This gives them a greater opportunity to optimize their ads. They encourage their brands to run special promotions targeting YouTube users, further helping to provide the data to optimize campaigns.

Key YouTube services:

  • YouTube advertising
  • Video editing
  • Video production
  • Brand performance videos
  • At-home creator videos

25. Factor One

Factor One

Location: Calgary, Alberta

Notable clients: BNA Debt Solutions, Lightbody Marketing, 4iiii Innovations, Füm, Suncoast Enclosures

Factor One is a digital marketing agency offering online marketing solutions for businesses in need of more leads/sales. Their main areas of expertise as a digital marketing agency are Paid Search Traffic, Search Engine Optimization (SEO), Website Development, and Online Review Management.

Factor One sees YouTube advertising as the best medium for companies and brands to reach their potential customers in a way that is cheaper and more engaging than TV or radio advertising.  In an age of cord-cutting, YouTube advertising allows brands to connect with people where they are watching – on their mobile devices. The agency believes that with demographic, interest, topic, and keyword targeting, your video ads can run as skippable pre-roll to some of the most popular videos on YouTube.

Key YouTube services:

  • YouTube advertising
  • Video production
  • Audience optimization
  • YouTube remarketing


How to Choose the Right YouTube Marketing Agency for Your Brand

Working with the right YouTube marketing agency is imperative not only to ensure your money is being invested wisely, but also to help your brand reach its full potential. Here are some factors to consider when choosing a YouTube marketing agency.

Verify Expertise and Track Record

Check out various agencies' portfolios and case studies to get a good grasp of their expertise, experience, and track record. You should see the results and how long they took to achieve them.

For example, the Thrive marketing agency has a whole page dedicated to its case studies. You can filter them by industry to find out how other businesses in your niche have benefitted from its services.

Thrive marketing case studies 

Thrive marketing case studies

Try to select a YouTube marketing agency that has worked with brands in your industry. Though many agencies cater to various industries, someone with extensive experience working with businesses like yours may have a better understanding of your target audience.

Similarly, Moburst mainly provides services to app-based businesses. If your product is also an app, you might find Moburst to be more well-versed in app marketing than other agencies. 

Moburst clients

Moburst clients


Understand the Scope of Services

Go through the agency's websites to get a full view of its YouTube Marketing services. Alternatively, you can reach out to the agency and ask for a breakdown of its services.

For example, some agencies offer production but not delivery, or some may offer filming and production but not scripting. These differences might not be fully clear in the web copy, but speaking to a representative can help clear them up.

For instance, many agencies offer video production services. But what if you want to create a Corporate Social Responsibility (CSR) video for your YouTube channel? 

It's likely that not all agencies will have experience in creating CSR videos. In that case, you'll need to find a particular agency, such as The Shelf, that offers this service.

The Shelf CSR campaigns

The Shelf CSR campaigns


Clarify the Collaboration Approach

It's essential to be clear on how involved you can be during the process of creating your YouTube campaign. Some agencies may take full control of your project, while some will work as an extension of your team. Choose a YouTube marketing agency with a collaboration style you're comfortable with. 

For example, Veritone offers performance reporting for your YouTube campaigns with data visualization and media performance analytics. The agency also has a Client Analytics Platform (VCAP) where you can track your campaign's performance in real time. 

Veritone performance reporting

Veritone performance reporting

Furthermore, the right YouTube marketing agency sends regular updates about their progress. They are also open to feedback and willing to make changes if needed.

You can reach out to an agency's previous or current clients to gauge if you'll have a smooth collaboration process.


Compare Pricing Plans

Most YouTube marketing agencies have customizable packages with flexible rates, so the cost of hiring one depends on your project's size. Agencies typically charge hourly rates, though, and they range from less than $25 to over $300 per hour.

You can check out Clutch and filter down your search by hourly rates to focus on agencies within your budget range. 

For example, Sociallyin charges anywhere from $5,000 to $50,000 for full-service packages. The rates for one-off projects are more flexible. 

Sociallyin pricing 

Sociallyin pricing

Since most agencies don't mention a set pricing on their website, you'll have to inquire about their rates during the consultation call. It's also an opportunity to negotiate for a suitable package.


How to Maximize ROI with YouTube Marketing?

Evaluating an agency’s strategies and success stories lets you determine if partnering with one will generate maximum ROI. Here are some standout case studies from top YouTube marketing agencies to evaluate.

The Outland Group: Wondrium

The Great Courses Plus was rebranding to Wondrium when they tapped The Outland Group to drive more subscriptions. Wondrium wanted to attract a younger audience through a marketing channel with laser-focused targeting. With the help of The Outland Group, they turned to YouTube integrations and paid partnerships with influencers. 

The Outland Group searched for and vetted influencers within the niche market whose channels were focused on a broad range of topics. These included influencers in cooking, mental health, photography, and outdoor niches. To ensure this strategy’s success, The Outland Group ran multi-show tests, wherein each influencer had 2 to 3 shows to promote.

As a result, Wondrium’s influencer campaign garnered 705.1 million views. The company drove $6.63 Cost per Mille (CPM), which maximized its ROI. It was also able to achieve its goal of driving more subscriptions profitably.


DraftKings: Veritone One

Sports and gaming company DraftKings has been Veritone One’s client for over 10 years when it decided to expand into new channels. DraftKings aimed to scale its advertising by capturing new audiences and markets. However, it chose not to invest time or resources in executing this multifaceted advertising strategy.

DraftKings advertised across various audio and influencer marketing channels, such as YouTube, podcasts, and social media. It also leveraged Veritone One’s AI solutions to maximize its return on spend. 

DraftKing’s multichannel approach allowed them to expand to nearly 200 audio partners and increase radio stations from 20 to over 300. Overall, its long-term collaboration with Veritone has led DraftKings to engage with over 1,600 shows, stations, and creators.


KFC: The Fresh Content Society

When KFC introduced chicken strips to its menu, the fast-food giant wanted to target its male audiences with a creative YouTube commercial. The Fresh Content Society cast professional wrestlers for the project, resulting in an entertaining commercial in which the wrestlers were arm-wrestling with a chicken strip in hand. Whoever dunked the chicken strip first into the sauce was declared the winner.

KFC has always been known for its fun and over-the-top commercials, which represent the rush a person feels when they sit down with their favorite KFC meal. The arm-wrestling commercial was also promoted by the featured wrestlers on their social media channels, resulting in over 1 million views in just a week. Needless to say, the KFC Chicken Strip gained the hype it needed.


What Should Marketers Know About YouTube’s Advertising Policies Marketers?

Google may conduct automated reviews of a YouTube campaign’s content, which may result in a restriction or suspension of assets. You may appeal to have your ad recovered, but Google may analyze your assets further before reaching a final decision.

To ensure that your YouTube ads won’t get restricted, here’s what’s not allowed in the content according to YouTube’s advertising policies:

  • Assets with incorrect or unclear details (e.g., typo errors or blurred images)
  • Nudity and sexual topics
  • Social applications (e.g., encouraging viewers to meet new people or facilitating dating and relationships)
  • Exaggerated or inaccurate claims
  • Negative events and imagery (e.g., violent and criminal content)
  • Improper content (e.g., graphic medical or surgical procedures, bodily symptoms, nudity)
  • Inappropriate or offensive language
  • Elections and political content
  • Gambling and gambling-related content

Conclusion

Selecting the right YouTube marketing agency is vital for your overall digital marketing success. Carefully weigh factors like expertise, track record, services, collaborative approach, pricing, and compliance. 

In our guide, we kept all these considerations in mind. We also went through the past campaigns run by these agencies to understand their thought process, creativity and delivery of results. 

Moreover, we covered YouTube's advertising policies so that you can ensure your marketing campaign is compliant. We also shared tips to maximize the return on investment from your YouTube marketing efforts. Together, these resources should help you find the right agency for your brand and then leverage its services in the most result-driven and compliant way possible.

Frequently Asked Questions

What is a YouTube marketing agency?

A YouTube marketing agency is either a full-service digital marketing agency with YouTube marketing services or an agency specifically focused on YouTube marketing. They usually offer advertising, video production, video ad placement, and influencer marketing services. Some may also offer channel setup and management and reporting services.

What is the top site for video sharing?

YouTube is still the top site for sharing longer videos. While the majority of social networks now enable video sharing, users still spend more time watching videos on YouTube than they do on Instagram or Facebook. As a matter of fact, YouTube is the second most visited website across the globe, with Google being the most visited.

Should I advertise on YouTube?

Yes! Advertising on YouTube is especially effective if you market to younger people. As bandwidths and internet speeds have improved, watching YouTube videos is an everyday activity for many users. VidMob has found that people spend more time watching social videos on sites like YouTube than TV and streaming services. In fact, YouTube is the second most visited site in the world and remains the top site for sharing longer videos.

What is display advertising?

Display advertising targets new customers by placing interesting, relevant advertisements in front of them when they are most likely to convert. It is best for creating awareness and ensuring your brand stays top of mind. You can, for instance, use display advertising on your YouTube channel to stay on the radar of your audience.

Who are the leading YouTube Marketing agencies in the UK?

You can check out Barracuda, Digital Marketing Agency (DMA) and Passion Digital. Barracuda is based in London and is a YouTube specialist agency. Their services include YouTube advertising, video production, video ad placements and management, video ad tracking and reporting, YouTube channel setup and management, and cross-channel tracking. Digital Marketing Agency is a large global agency that can also help with influencer marketing and comprehensive video SEO. Passion Digital is also based in London, but mostly focuses on content creation.

What are the top YouTube marketing agencies in the US?

Ubiquitous, MomentIQ, Sociallyin, Moburst, FCS, The Goat Agency, Disruptive Advertising, Thrive, and Tilt Metrics are some top US YouTube marketing agencies worth checking out. Each agency has a unique specialization and industry focus, so study their portfolios to determine which one can elevate your brand’s YouTube campaign.

About the Author
The Influencer Marketing Hub Team brings together a diverse group of experts with a passion for influencer marketing, digital trends, and social media strategies. Each piece of content crafted by this team is researched and written to provide valuable insights, tips, and updates for our readers. Our authors are dedicated to delivering high-quality, informative, and engaging articles that help businesses and influencers thrive in this rapidly changing digital world.