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Instagram marketing agencies help businesses create and maintain their Instagram ad campaigns. As with all advertising agencies, they take away much of the work of designing, creating, and placing ads for their clients. They offer experience and understanding of how the Instagram ad process works, and many of the agencies test and perfect ads throughout a campaign. This experience will often mean that the savings you make from your agency perfecting the advertisements you use will outweigh the cost of paying the agency for their services.
Because Instagram advertising integrates into Facebook Ads, you will find that most of these agencies take a multi-platform approach, rather than specializing solely in Instagram ads.
Some of these agencies take a different approach. They focus on running their clients' social accounts and generating the best results from social media marketing organically.
Top Instagram Marketing Agencies for 2024:
Office Locations: Moburst has offices in New York, London, San Francisco, and Tel Aviv.
Top Clients: Moburst has partnered with a number of leading brands across various verticals. Their top clients include names such as Uber, Reddit, Samsung, Dunkin’ Donuts, eBay, and even Google.
If you have a mobile product that you need to optimize, be sure to check out Moburst. Started in 2013, it’s a global mobile success company that has become one of the leading full-service digital agencies in the world. Their work has helped them to land several global clients and win a number of prestigious awards.
From product consulting to analytics, they truly offer a comprehensive list of services. With regards to social services specifically, they split these into:
- Social Strategy
- Social Media Management
- Social Search
- Influencer Marketing
Recently they launched their “Army of Creators” to help brands create more cost-effective, authentic ads for social media, specifically Instagram Reels and TikTok. Their new Creators Network understands the best practices and subtleties of the different social media platforms and can help to create more impactful campaigns for Instagram and the other channels across all verticals including food, health and fitness, motherhood, and business.
Not only can partnering with one of their 400+ creators help brands to save money (according to Moburst, it’s 10 times cheaper than creating standard video ads), but also time (their creators can produce content in 10 days). The content that their army creates will get posted on the brand’s Instagram channel directly. So, you can look forward to posts and videos that are more focused on your brand.
2. Viral Nation
Office Locations: Viral Nation is a global company that works across 30+ countries. Their headquarter is in Toronto, with additional offices in Christ Church and Kitchener.
Top Clients: Viral Nation’s client roster is filled with reputable names such as Energizer, Meta Quest, Activision, Walmart, smartwater, and PUBG.
Started in 2014 by Joe Gagliese and Mathew Micheli, Viral Nation was born with one huge goal: to create campaigns that made connections. Since the very beginning, Viral Nation has established themselves as a leading influencer marketing agency.
Viral Nation specializes in influencer marketing but also provides services related to social experiential work, tracking and measurement, creative and content, performance marketing and media, and strategy. One of their biggest requests for influencer marketing services is Instagram marketing. Instagram is, without a doubt, one of the most popular platforms for engaging in influencer marketing and reaching a new market. Viral Nation uses extensive research methods to get their clients the highest ROI.
They have consistently gone above and beyond for clients including Bud Light and Aston Martin to create some of the most viral and successful clients on a global scale. The agency aims to consistently exceed expectations and make lasting memories for the brands they work with, amplifying them to their highest potential. Their marketing mix only contains services with proven ROI, backed by analytics.
Viral Nation knows exactly what it means to work with influencers. They understand the benefits influencer marketing has on a business, and they highly encourage brands and growing businesses to make that investment. Viral Nation knows that for popular social platforms like Instagram, measurements of ROI depend on an influencer’s content and brand identity, reach, and engagement rates.
Office Locations: Ubiquitous is based in Los Angeles.
Top Clients: Ubiquitous boasts impressive brand partnerships with clients such as Amazon, Adobe, Cash App, Casper, Doritos, McDonald’s, Lyft, Target, and ThredUp.
Ubiquitous was founded in 2020 and launched as a TikTok influencer marketing agency in 2021. Founder and CEO Alex Elsea formed the company after seeing gaps in marketing services offered by other agencies. After successfully implementing his strategies on TikTok campaigns in his previous company, he established Ubiquitous with a team of experts.
The group now consists of marketing executives, prominent influencers, social media professionals, and software developers. Their services have also expanded from TikTok to YouTube and Instagram marketing.
Although newly established, Ubiquitous has swiftly rose in popularity among brands, creators, and influencers. They now have over 4,000 influencers and creators in their marketplace, giving brands a vast pool of talents to collaborate with. In less than a year, they have onboarded over 250 brands and managed almost ten million dollars in ad spend.
What makes Ubiquitous one of the top influencer marketing agencies today is their expertise on delivering data-driven tech-based solutions. This enables them to offer cross-platform influencer marketing services and fully automated processes for end-to-end campaign management.
Office Locations: The NeoReach headquarter is located in Orlando. The agency has three additional offices in Austin, Los Angeles, and San Francisco.
Top Clients: This Instagram marketing agency has worked with reputable brands across a number of verticals including A&E, Sam’s Club, NVIDIA, The History Channel, Netflix, Macy’s, Blue Apron, and even TikTok.
NeoReach was launched in 2013 by a team from Stanford University that provides software solutions for influencer marketing. Several popular brands use NeoReach to identify, recruit, manage, and evaluate influencers. They can find influencers based on their network, engagement, and performance, as well as run huge campaigns and track results.
NeoReach’s functionality is divided into three main categories: influencer search, influencer management, and influencer tracking. Influencer search assists clients in discovering influencers, assessing their profiles, and enlisting them for campaigns. At present, its database has over 3 million influencers. NeoReach evaluates each influencer profile to assess the audience segments, brand engagement, and social performance of the content creator. NeoReach Search is interoperable with seven major social networking sites: Instagram, YouTube, Twitter, Facebook, Vine, Snapchat, and Blogs.
The influencer management platform from NeoReach lets brands communicate with influencers and plan their influencer campaigns. Part of the program is putting together briefs, negotiating rates, making contracts, getting individuals to collaborate, and processing payments. Influencer tracking uses big data analytics and data modeling to inform brands about influencers’ enterprise analytics.
One of NeoReach’s most successful campaigns is for Airbnb. The vacation rental company chose NeoReach for its expertise in executing large-scale influencer campaigns and its online platform. They spread the word about a tourism-focused UGC campaign. Along with YouTube, Twitter, and Snapchat, Instagram was the key social media platform for the campaign.
Influencers from these networks shared their own travel experiences with Airbnb. The campaign began with KPI targets, design requirements, and target influencer profiles. The dashboard tracked published content in real-time. The company managed to reach 1.9 million individuals as a result of this campaign.
Office Locations: SmartSites operates from an office in New Jersey.
Top Clients: SmartSites has provided their marketing services to a number of reputable companies including Agape Health and Wellness, NJ Institute of Technology, Zane Productions, Newark Academy, and N.J. Lux.
Started in 2011 by two brothers, SmartSites was born out of a passion for all things digital. Over the course of a decade, they’ve established themselves as one of the leading digital marketing agencies. Their hard work, innovative vision, and relentless focus on their clients have landed them 100+ five-star reviews and numerous press mentions.
Instead of specializing in a certain niche like some of the other agencies on this list, SmartSites offers a wide range of marketing services to businesses of all sizes across several verticals. Included in their comprehensive list of services is social media marketing and management.
They can help you to leverage all the features that Instagram has to offer by creating a well-thought-out, customized strategy. In addition to strategizing, their trained social media team can also help you with many practical aspects such as responding to post comments and optimizing your Instagram profile. To ensure post consistency, they’ll create a monthly content calendar and custom graphics. One of their social media specialists will also work with you one-on-one to fine-tune critical elements like tone and hashtags.
If you want to focus on paid social, their team can help with that too. In some situations, they can include boosted posts to deliver even more impressive results. For example, when they helped Melroso, an online jewelry shop, to launch Instagram ads and create the ad content, they managed to increase their return on advertising spend (ROAS) by more than 140%.
Office Locations: Sociallyin is an Instagram marketing agency based in Atlanta.
Top Clients: Sociallyin boasts a solid clientele in a number of industries, with brands such as NetApp, Nikon, Samsung, Carnival, Dick’s Sporting Goods, Bear Paw, and TikTok.
SociallyIn helps brands with different aspects of their social media marketing strategy by deploying result-driven services around social strategy, content production, community management, paid social advertising, influencer marketing, and more.
Their team can create and execute unique strategies for your brand. They understand how social media gives brands the power to reach their ideal audiences through granular targeting, relevant content, and meaningful conversation. However, they keep a step ahead of online trends to keep your brand at the forefront of the social media world.
If you need content for your Instagram campaigns, SociallyIn has a team of creatives who can film, capture, make, paint, record, write, and draw all of your social media content in-house. Their process ensures that their team thoroughly understands your brand’s voice and can properly communicate and produce content.
SociallyIn understands how to effectively build a social following while keeping followers engaged. Once they fully understand your community management expectations, they assign a team to your brand responsible for directing questions to the right person, engaging with your audience, and fostering conversations. Each day, community managers update your page with fresh content and actively participate in discussions with your followers.
SociallyIn can also efficiently manage and optimize social paid ads. They solely focus on PPC through social channels, meaning they are fully immersed in the different products offered by each social media channel (including Instagram) and can roll out the latest features and tactics for each client. In addition, their team constantly tests new targeting opportunities to see what works and solely aims to capture the strongest media performance possible for advertisers based on the current marketing landscape.
Office Locations: Fresh Content Society operates out of an office in Evanston, Illinois.
Top Clients: Fresh Content Society has provided Instagram marketing services to companies like LINE-X, Peak Auto, and Manny’s Deli.
Fresh Content Society (FCS) has risen as a challenging player in Instagram marketing. Their strength comes from a strong method of checking and planning, leading to successful campaigns for many clients. They mainly offer custom content carefully made for social media platforms, including Instagram, YouTube, TikTok, and Twitter.
One of FCS’s standout features is its unwavering 24/7 community management, focusing on engagement and brand protection. Their commitment to data-driven decisions is evident in their Analytics & Insights section, ensuring constant performance optimization. In the paid media sphere, FCS emphasizes daily monitoring and optimization to ensure maximum ROI on ad campaigns.
FCS’s expertise in influencer management is notable, with a team dedicated to finding the ideal influencer match for brands. Their award-winning social media strategies, comprehensive to include both organic and paid media, are anchored in detailed audits, competitor analysis, and strategic playbooks.
A defining aspect of FCS is their comprehensive approach, harmonizing Insight, Creativity, and Technology. They prioritize client needs, from in-depth business domain research to execution, ensuring transparency and consistent results. Their expertise is further showcased by the marvelous Instagram content they’ve crafted for notable companies.
Office Locations: The Influencer Marketing Factory offers their marketing services in several locations and has offices in Miami and New York.
Top Clients: The agency boasts an expansive clientele consisting of big names such as Dunkin’ Donuts, Universal Music, Sony Music, Warner Music Group, and Sony.
For help with Instagram influencer marketing specifically, you can turn to The Influencer Marketing Factory. After identifying who your real target audience is, they will help you to find the right Instagram influencers who will help you to create photos, Instagram Stories, carousels, Instagram Reels, and videos.
One of the advantages of working with them is that they also offer detailed reporting. At the end of the campaign, you’ll receive analytics and metrics for any of their activities.
Office Locations: Thrive has offices throughout the United States, with headquarters in Dallas, Texas
Top Clients: Thrive’s notable client roster includes IDville, STEM Education Provider, Grow Strong Industries
Thrive Internet Marketing Agency stands out as a beacon of Instagram marketing creativity and effectiveness. Specializing in crafting visually appealing and strategically sound content, Thrive ensures your brand not only catches the eye but also captures the heart of the Instagram audience. Their expertise lies in understanding the nuances of Instagram’s aesthetic and user behavior, making them a top choice for businesses seeking to enhance their presence on this platform.
At the core of Thrive’s Instagram Marketing services is a comprehensive suite of offerings designed to maximize your brand’s impact. This includes detailed analytics to track and improve campaign performance, precise audience identification for targeted engagement, and bespoke strategy development tailored to your brand’s unique goals. Their vigilant monitoring and responsive approach keep your campaigns agile and effective.
Moreover, Thrive excels in paid advertising on Instagram, managing everything from creative image conception to in-depth campaign analysis. Their content creation service ensures regular, high-quality posts that resonate with Instagram’s artistic ethos, attracting genuine followers and engagement.
Office Locations: Disruptive Advertising is based in Pleasant Grove, Utah.
Top Clients: Disruptive Advertising has worked with a number of reputable clients such as Adobe, Litter Robot, Procurify, Hardware Tree, PennyMac, and Guitar Center.
Disruptive Advertising was founded in 2012 as FoundROI. It didn’t keep that name for long, however, rebranding as Disruptive Advertising in mid-2013. The company has grown, relocated several times, and evolved since then. It began in founder, Jacob Baadsgaard’s garage, but is now an Inc 500 company.
Disruptive splits its services into PPC Management, site testing, and analytics reporting. The agency works with all the major social networks (and Google Ads) for PPC management. This, of course, includes Instagram advertising, which, although not separately mentioned on their website, is part of the Facebook advertising package.
Disruptive Advertising understands the importance of targeting the right audience on Facebook/Instagram. The agency builds custom audiences based on which types of users produce the most profit for your company, using a list of your leads or customer email addresses. This means that they can also help you use Facebook and Instagram as a retargeting platform.
They emphasize the importance of testing. If you want to get the most out of your advertising, you need to evolve along with it. They monitor their clients’ Facebook / Instagram campaigns every week and continuously optimize their ads and targeting to achieve the highest yield and lowest costs possible.
11. The Shelf
Office Locations: The Shelf has offices in New York
Top Clients: The Shelf’s impressive client roster includes Walmart, Hulu, Nordstrom, Simon, and Hanes, among others.
The Shelf emerges as a standout Instagram marketing choice, especially for brands seeking a data-driven, creative approach to influencer marketing. Established as a full-service influencer marketing agency, The Shelf excels in crafting bespoke Instagram marketing strategies that are not only targeted but also highly effective in engaging audiences.
Their core Instagram Marketing services revolve around utilizing comprehensive data analytics to identify the most suitable Instagram influencers. This approach ensures that your brand connects with storytellers who resonate with your target audience, thereby amplifying your brand’s presence and achieving your marketing goals.
What sets The Shelf apart is their unique blend of creativity and strategic planning. They don’t just connect brands with influencers; they create narratives that weave your brand’s story into the fabric of social media. This method results in campaigns that are not only memorable but also drive high engagement and ROI.
For brands looking to make a significant impact on Instagram, The Shelf offers a tailored experience. From building brand awareness to driving conversions, their influencer campaigns are designed to guide customers through every stage of the decision-making process.
12. Tilt Metrics
Office Locations: Tilt Metrics has an office in Boston, Massachusetts.
Top Clients: Tilt Metrics has worked with a bunch of leading companies in the B2B landscape including CloudApp, Solenis, Ingram, Frogslayer, Proto, and Plannit.
Founded in 2014, Tilt Metrics is a distinguished player in the highly specialized field of Instagram marketing, uniquely tailored to serve B2B software and tech companies. This agency isn’t your everyday marketing collaborator; it is a powerhouse of specialists attuned to the dynamic and intricate pathways of B2B customer engagement on Instagram. With a robust foundation in data and analytics, Tilt Metrics meticulously crafts bespoke Instagram strategies, ensuring clients not only thrive but lead in the competitive digital ecosystem.
Their approach to Instagram ads is both an art and science, meticulously tailored to drive product sign-ups and brand engagement. Tilt Metrics exploits the platform’s rich demographic data, crafting custom and look-a-like audiences that resonate with the brand narrative and product offerings.
Every ad is a blend of strategic messaging and compelling visuals, each tested and optimized to ensure maximum engagement and conversion. The agency’s mastery in conversion rate optimization (CRO) is evident, transforming Instagram traffic into a predictable and scalable pipeline of qualified leads.
A tangible illustration of Tilt Metrics’ mastery of Instagram marketing is encapsulated in its partnership with Astra, a FinTech brand. Astra, seeking to amplify signups for their innovative mobile app, entrusted Tilt Metrics to revamp and optimize their Instagram Ads strategy. Leveraging Instagram’s rich data, custom audiences were crafted and juxtaposed with compelling ad content that underscored Astra’s unique value propositions. The outcome was significant – over 10,000 app signups at a 50% cost reduction.
Office Locations: LTK has a headquarter in Dallas and operates out of 12 additional offices in New York, London, Madrid, Paris, San Paulo, Berlin, Milan, Amsterdam, Shanghai, Seoul, Sydney, and Auckland.
Top Clients: LTK has worked with a number of leading brands in the retail space including Missguided, Urban Outfitters, Wamart, Mary Kay, L’Oreal, and IDA.
LTK helps brands with influencer marketing on various social media channels, including Instagram. Whether you need help with finding an influencer, content creation, or making sense of the data, they can take care of all the aspects of your Instagram marketing campaign.
Formerly called rewardStyle and LIKEtoKNOW.it, LTK has access to hundreds of thousands of curated creators in more than 150 countries. What’s more, they use their proprietary benchmarking technology to curate the best influencers on Instagram to help you grow your sales, reach, and engagement.
What’s more, they also have unique access to 10+ years’ historical brand performance data. Armed with this data, you can also get real-time insight into your brand’s influence compared to the influence of the industry. This places you in a much better position to fast-track your influence and reach the right target audience on Instagram. As a matter of fact, according to their website, you can double your engagement and sales by just knowing which audience is the right one for your brand to target.
It doesn’t matter if you’re only starting out or you’ve already grown your brand to a well-known international name like Walmart, LTK can help businesses of all sizes. Its end-to-end service is much more efficient than having to produce in-house creative.
14. The Goat Agency
Office Locations: The Goat Agency is headquartered in New York and operates out of two additional offices in Singapore and London.
Top Clients: The Goat Agency boasts an impressive clientele with world-leading brands such as Dell, Wayfair, Saint’s Row, Nivea, Beefeater, Fireball, Olay, and M&M’s.
Launched in 2015, Goat Agency has made its mark as a prominent figure in the Instagram marketing sphere. The agency houses a competent team of Instagram marketing specialists, comprising strategists, paid media experts, and social media managers. This group collaborates with clients, building and executing strategies designed to reach and exceed predetermined goals.
The extensive influencer database at Goat, covering a wide spectrum of niches and audience demographics, is a critical tool in identifying the perfect influencers for client campaigns. A dedicated Data & Insights team within the agency constantly enhances this knowledge base, providing invaluable data to clients and maximizing campaign outcomes.
The agency’s Instagram service offering includes Influencer Marketing, Paid Social Media Advertising, Social, Creative & Strategy, Content Production, and Social Media Management. This broad range of services ensures all aspects of a client’s Instagram campaign are expertly managed.
Goat Agency serves a multitude of industries such as automotive, beauty, fashion & retail, food & beverage, technology & apps, and gaming. The agency’s proven track record has fostered long-term partnerships with globally renowned brands spanning from the US to the UK and Asia.
15. Lyfe Marketing
Office Locations: LYFE Marketing is an agency based in Atlanta.
Top Clients: LYFE Marketing’s client list includes well-known brands and local businesses alike, having worked with names such as Domino’s, Hilton Hotels & Resorts, Wing Stop, CoinTrader, Streamshift, and even the Atlanta Hawks themselves.
LYFE Marketing is an award-winning social media management agency that provides a wide range of marketing services, including social media marketing and advertising. As a certified Facebook ad partner, they’re a great choice if you want to focus on Instagram (and Facebook) specifically.
Whether your goal is to grow brand awareness and gain more Instagram followers, improve engagement, or get more website traffic, their team can help. In short, they follow a five-step process.
Part of this process includes getting assigned a dedicated social media account manager who will be your main contact and will meet with you on a weekly, biweekly, or monthly basis. Your dedicated account manager will also work with you to create and implement a strategy and prepare monthly reports. Alternatively, if you can’t wait for your monthly report, you can simply use their reporting software to keep track of how your campaign is progressing in real time.
Unlike most of the other agencies, they also share their pricing on their website. Pricing starts at $750 per month, which includes 12 posts per month and 10 responses per day and requires a commitment of at least three months.
Office Locations: Cleverly is a marketing agency based in Los Angeles.
Top Clients: Cleverly boasts a number of B2B clients including names like Legalese Solutions, Lever Capital Partners, Thrive Social, and Big Fish Local.
Founded in 2017, Cleverly is a digital marketing and lead generation agency that facilitates the creation of targeted lists of ideal prospects. It makes use of data from hundreds of highly effective LinkedIn campaigns. Its toolbox streamlines the process of identifying prospective clients, reaching out to them in a friendly yet businesslike manner, and evoking a favorable reception. The software can also be used to do a deep analysis of conversions and zero in on the most effective message for customers.
The agency has launched over thousands of marketing initiatives, giving it access to vast amounts of evaluation results. For every 500 leads engaged, clients typically see 20-50 new conversations with prospective customers.
Cleverly communicates in two distinct outreach modes. The first is a connection request, which may or may not include a user-defined message. The other type of message is a follow-up message (for new first-degree connections) that is sent after the connection request has been approved.
Cleverly provides ad campaign services in a variety of sectors, including startups, software companies, small businesses, financial and legal services, and property services. The team enables you to use lead generation to develop your online brand and extend your network more effectively than ever before. In addition, the agency provides market insights into areas such as competition marketing tactics and employee branding.
Cleverly has a referral program as well. To get your referral link, you must first register for the program. The link may then be shared on Instagram, Facebook, and other social media platforms. When you meet your target, you will be rewarded for your referrals. You will get commissions for the first three months of the account.
Office Locations: KlientBoost operates out of three offices in Costa Mesa, CA; Raleigh, NC; and London, UK.
Top Clients: KlientBoost has generated impressive results for clients such as NPR, Clever, Leadfeeder, Airbnb, Stanford Business, Juniper Networks, and Pushpay.
KlientBoost is a group of 60+ PPC and CRO professionals. They help companies make more money through intelligent digital advertising and creative conversion rate optimization.
They split their services into PPC, conversion optimization, and landing page design. About 50% of their clients are mid-sized, with the remainder split between enterprises (30%) and small businesses (20%).
While Instagram makes up only 10% of their social media sales, Facebook covers 70%, and of course, the two social networks share the same advertising network.
KlientBoost believes that Facebook/Instagram advertising works best when you test ads and landing pages at the same time. They help their clients with landing page design and testing, in addition to their Facebook/Instagram advertising. They help achieve results at a quicker rate too. Higher conversion rates from landing page testing allow them to get more aggressive with their Facebook/Instagram advertising bids.
Office Locations: Firebelly Marketing works with a global team and has an office in Indianapolis, IN.
Top Clients: Firebelly Marketing boasts an impressive clientele consisting of names such as FIJI Water, SONY, Netflix, Kraus, Cisco, and Indiana University.
Firebelly Marketing is an award-winning social media marketing agency whose single mission is to make brands more likable and profitable via social media. They specialize in social media marketing, predominantly targeting small businesses. Although Facebook is their most substantial focus, Instagram advertising makes up about 20% of their work.
They split their services into social media channel audits, social media management, and social ad management.
When Firebelly Marketing is asked to perform a social media audit, they provide a thorough assessment of a brand’s presence and approach on its social media channels. Their report includes their first impressions, performance benchmarks, an audience analysis, content analysis, and any specific recommendations for improving efforts on each of the brand’s social media channels.
Their social media management consists of three parts:
- Content Creation & Publishing
- Community Management
- Insights & Reporting
Firebelly’s social ad management service provides targeted social media ads to grow your audience, engagement, traffic, and sales. It too has three parts:
- Audience & Creative Development
- Daily Monitoring
- Reporting & Recommendations
Along with their Facebook and Instagram marketing services, Firebelly Marketing also runs ads on LinkedIn, Pinterest, Snapchat, Twitter, and YouTube.
19. Jacob Tyler
Office Locations: Jacob Tyler is a California-based agency with two offices in San Diego and Beverly Hills.
Top Clients: Jacob Tyler has worked with several leading national brands including Helix Electric, USA Service Dog Registration, CarnoSyn, Circadia, Hensel Phelps, YMCA, and San Diego International Airport.
Jacob Tyler is an agency that provides services for web design, branding, and marketing. Social media marketing contributes approximately 10% of their work. Instagram advertising takes up about a 30% share of that, with Facebook advertising responsible for another 30%. A further 30% covers influencer marketing, much of which will occur on Instagram.
For the last 18+ years, Jacob Taylor has grown brands. They create unique experiences that attract, engage, and convert new customers to their clients’ businesses – pairing inventive creative with proven digital strategies to build brand campaigns that work.
They don’t discriminate based on company size. They have worked with hundreds of different clients across a variety of industries.
Office Locations: Abacus operates out of an office in Toronto.
Top Clients: Abacus has worked with a number of world-renowned brands such as Disney, Facebook, The Body Shop, Star Wars, Lindt, and Starbucks Coffee.
Abacus began life as a Facebook and Instagram advertising agency specializing in advanced social media performance. From day one, their goal was to drive better ROI on clients’ paid social ads.
After two years, countless tests, and millions of dollars spent on digital media, they concluded that creative is the most important driver for social growth. Scaling social content and creative is the modern marketer’s biggest challenge. While ad tech and data science provide marketers with precision targeting opportunities, Abacus believes creative has lagged.
Abacus created Social Design Systems as the core link between the brand and the campaign. Social Design Systems empower advertisers to scale their mobile content by embracing ideas that produce continual high-performing content.
Social Design Systems create tiers of campaign assets, ranging from high-level brand messaging to tactical conversion ads—and everything in between. Their video production company specializes in thumb-stopping live-action video, photography, and 3D animations.
21. Social Media 55
Office Locations: Social Media 55 is a Canada-based marketing agency with offices in Montreal and Toronto.
Top Clients: Social Media 55 has worked with leading brands in a number of industries with names such as Arby’s, One.org, audio-technica, Sothys, The Halal Guys, and Top Maui Hotels in their client roster.
Social Media 55 is a full-service digital marketing agency. Their solutions are customized to address client needs and offer peace of mind by maintaining the channels so that their customers may focus their time and energy on other aspects of their business. Social Media 55’s social media solutions cater to any size business. Their ‘a la carte’ style options are designed to maximize clients’ ability to communicate with their target audience.
The agency offers a comprehensive list of services that encompasses social media advertising, endorsement, and management.
Social Media 55 offers social media management through content curation. They plan and manage all the advertising of client campaigns, making it easy for their customers to see real results. They manage the complexity of online advertising and offer social media management of Facebook, Instagram, Linkedin, Twitter, Google My Business, along with many other platforms.
They split their services into:
- Instagram Engagement Campaign
- Email Marketing
- Search Engine Optimization – SEO
- Pay Per Click – PPC Management
- Content Marketing Services
- Social Media Paid Advertising
- Branding & Media
- Social Media Management
- Web Design & Development
22. Spin Brands
Office Locations: Spin Brands operates out of an office in London.
Top Clients: Spin Brands has “spun” together several creative marketing campaigns for brands such as Califia Farms, INSTAX, Fujifilm, Funding Circle, Lovehoney, Google Cloud, Universal Music, Funky Pigeon, and TCL Mobile.
UK-based Spin Brands believe they are the go-to scaleup social media specialists, delivering impact and expertise from Day One. Their mission is to create scale in the businesses in which they believe.
They specialize in creating social feeds that draw people in, performance campaigns that deliver a return, ambassadors who add something, and design to tie everything together.
They split their services into organic social, performance marketing, design, and content creation.
They offer four social organic marketing plans, ranging from £600 to £2,500 per month. The most basic plan provides monthly reporting, standard content, a dedicated account manager, Instagram growth, and Twitter growth. Each higher pricing tier adds additional features, and Facebook growth at the higher two levels. All except the bottom plan also allow for at least two Instagram Stories per week.
23. ROI Minds
Office Locations: ROI Minds is an India-based marketing agency with an office in Mohali, Punjab.
Top Clients: The clientele for ROI Minds includes names such as Isuzu, biOptimizers, Ambrai, LETI, League Outfitters, and BMW.
ROI Minds is an e-commerce and lead generation specialized digital marketing agency in India. They specialize in creating profitable campaigns on Google and Facebook (including Instagram). In the past two years, ROI Minds has quietly grown to become one of the top two paid advertising digital agencies in India.
They provide paid marketing solutions to small, medium, and large e-commerce stores and businesses all over the world. Their marketing solutions include Google Ads, Google Shopping Ads, Facebook Ads, Instagram Ads, YouTube Ads, Display Ads, Media Buying, SEO, and Sales Funnel.
They have worked on hundreds of Facebook/Instagram advertising accounts across many industries to generate leads, sell physical products, make e-commerce sales, branding, and promote local stores.
They also offer content marketing solutions. This includes content distribution, including sharing content on Instagram.
24. Volume Nine
Office Locations: Volume Nine operates out of an office in Denver, CO.
Top Clients: Volume Nine has worked with a wide range of companies in industries such as ecommerce, B2B, and consumer goods with clients such as American Garage Door, BPI, Charlie’s Soap, GloPro, Credit.com, and Land’s End.
Volume Nine (V9) creates and manages custom digital marketing campaigns to help brands rise above the noise online so they can connect with their target audience. They do this by assisting digital marketing teams with limited resources and real-world challenges to contend with, like internal politics, industry regulations, and significant competition.
They split their social services into:
- Social Media Audits
- Social Media Management
- Social Media Advertising
- Influencer Engagement
Their social media management services provide social content, copy, and messaging that is strategy-driven and targeted to the audience brands want to connect with. They offer full-service execution for their client brand’s social media needs. Social media management can include creation, posting, analysis, and engagement with content for Facebook, Instagram, Twitter, and more.
V9’s social media management services kick off with an in-depth review of a client’s current strategy, platform analytics, and relevant competitor or industry trends. From there, they work with the client’s team to develop audience segments and buyer personas, which are then leveraged to create messaging and content that speaks directly to these specific targets.
Volume Nine’s social media experts also help define and set specific social media goals and KPIs for the client’s social media accounts, as well as offer recommendations to optimize social media profiles and posts. They offer these services for Instagram, Twitter, LinkedIn, Pinterest, Snapchat, and YouTube depending on campaign goals and where the targeted audience “lives” online.
Social media advertising presents a unique opportunity to target users of a specific demographic via ads and campaigns on platforms like Facebook, Instagram, Twitter, LinkedIn, and Pinterest. With properly targeted ads, V9 clients reach more of their audience, connect with new potential buyers, and retarget ads to existing audiences and lookalikes.
Office Locations: True North Social has an office in Culver City, CA.
Top Clients: True North Social boasts success stories for a number of clients including Bristol Farms, American Needle, Kuju Coffee, OYA Beauty, and The Orlando Hotel.
True North Social is a boutique digital marketing agency and full-service Instagram agency with 10+ years’ experience. As personalization and communication are key to their approach, they work with only a few quality clients.
For them, it’s all about partnership. They will work closely with you to create a strategy that will help you to stand out in a saturated marketplace. Understanding who your target audience is and how to communicate with your customers are at the core of their strategy.
When it comes to creative assets, they focus heavily on image and photography. They create beautiful assets to narrate your story to your audience. So, they’re a great marketing agency to work with if you want to zoom in on Instagram.
With regards to their Instagram marketing services specifically, they can help you with content management, photography, engagement, and advertising. With the help of promoted posts, influencers, proprietary tools, and tried-and-tested strategies, their team will create and implement campaigns that will generate traffic, grow your follower counts, and boost sales. In fact, some of the brands that they’ve worked with gained more than 3,000 organic followers per month.
Office Locations: The NinjaPromo global team operates out of six offices in London, Dubai, Singapore, Hong Kong, New York, and Vinius.
Top Clients: NinjaPromo has a solid client roster consisting of big names such as Bitcoin.com, CEEK VR, Lisk, Urban Mavericks, Iqoniq, Rebus Chain, and Affyn.
NinjaPromo is one of those agencies that take a multilevel approach. In addition to helping with creating effective paid ad campaigns, they can also manage your social media accounts on your behalf. From strategizing to content creation to community management, they can help you with various aspects of marketing your brand on social media.
If you mainly want to focus on Instagram (which they recommend for businesses that operate in the creative industry), they can create striking visuals and compose captivating captions. Plus, when it comes to visuals, they can also help with video production and can create various types of videos including explainer videos, 3D animation, and educational content.
For example, when Mokka Coffee approached them to boost brand awareness and attract new clients, they created over 300 images, photos, videos, and GIFs and set up target advertising on Instagram. The final result — brand awareness more than doubled and they landed hundreds of new customers. This is just one of their success stories. There are many other successful social media marketing campaigns that they’ve launched for brands in various specialized industries.
With regards to cost, they offer various pricing options depending on your requirements and will create a customized quote after a consultation.
Innovative Campaigns: Case Studies on the Most Out-of-the-Box Campaigns
Now that you know about some of the best agencies that offer Instagram marketing service and the clients they work with, you may be interested to hear about what these agencies are capable of. Here’s a quick look at some of the most creative campaigns that truly showcase the potential of these Instagram marketing agencies.
Ubiquitous for Litter-Robot: Pawsome Results with Feline Influencers
For the launch of their 4th generation Litter-Robot with a $650 price tag, Whisker needed to take the cat market by storm. Enter feline influencers such as Coby The Cat and Nala Cat with a collective Instagram following of more than 6 million. Ubiquitous hashed out a partnership with these “pawsome” influencers along with other influencers on TikTok and YouTube.
These influencers were tasked with introducing the product to their audience and enticing curiosity. They were given creative freedom to get imaginative and add their unique twist to the promotional content. With 20 influencers creating 88 TikTok videos and 39 Instagram posts, the campaign generated 64.5 million views and had an average CPM of $4.50 across the two platforms.
NeoReach for Market by Macy’s: Exploring a New Location Virtual Instagram Tours
In 2021, Macy’s opened a new location and store chain, Market by Macy’s, offering a small store experience along with brand name clothing and accessories as well as home furnishing. To bring awareness about this new location, the retail chain worked with NeoReach to put together an impactful influencer marketing campaign on Instagram.
Four influential Texas locals who regularly posted about fashion trends were activated for the campaign. These influencers created feed posts and Instagram Stories to take their audience through an immersive virtual tour of the new location. The influencers’ posts were then amplified using paid ads, eventually garnering 226k+ views and 2k+ engagements. Macy’s saw a 1.6x ROI for this campaign.
The Influencer Marketing Factory for BenQ: Interactive Movie Night
When BenQ wanted to promote their portable projector GS2, The Influencer Marketing Factory helped them put together and Instagram influencer campaign focusing on family and friends movie night. The campaign involved 49 content creators who each created two Instagram Stories and one feed post to highlight the projector’s features.
In the first Story, the creators announced a movie night courtesy of BenQ. They built curiosity and engagement among their followers using the interactive Q&A sticker asking them about their favorite movies. Meanwhile, the feed post focused on content from the actual movie night and the additional Story focused on the projector’s key features.
With a combined following of 3 million users, these influencers were able to generate 192k likes and 1.2 million Story impressions. Additionally, there were a total of 12k sticker taps, indicating the interest generated through the campaign.
Find the Best Agency for Instagram Marketing
Based on what you’ve seen so far, you can pretty much get a sense of the best agency for Instagram marketing for your business. If possible, look for an agency that specifically deals with similar-sized businesses or businesses in your industry so you can effectively reach your target audience on Instagram.