TikTok has been the standout social platform for the last couple of years. In 2022, TikTok was the most downloaded app with 672 million downloads. It’s estimated that TikTok will reach nearly 1 billion global users by 2025.
With this level of popularity, it should not be surprising that there are now many TikTok influencers. Some of the most followed accounts on TikTok include Charli D'Amelio, Addison Rae, Khabane Lame, Bella Poarch, and Zach King.
These top influencers didn't become so popular without much hard work, however. Being a talented influencer can easily become a full-time job. It’s easy to miss lucrative opportunities, too, if you have to spend all your time making content to keep your fans happy.
Talent management can make things easier for both successful and up-and-coming influencers. Talent managers handle contract negotiations, public relations, and more so that influencers can spend more time doing the things they love.
Here’s a selection of top TikTok talent management agencies willing to work with and represent influencers. Some of these are specialist talent management agencies. Others double up as influencer marketing agencies and can assist both brands and influencers connect and form a mutually beneficial relationship.
Top TikTok Talent Management Agencies
1. Ubiquitous
Employees: 10-50
Location: United States
Best for: Medium Size Brands
Minimum Campaign Size: $20,000+
Ubiquitous is a cutting-edge TikTok marketing agency that has built up an extensive network of creators and influencers across the said social media platform. In just 6 months from its launch, the company has already achieved success by managing over 250 brands—including Disney, Netflix, and Amazon.
This is all while Ubiquitous maintains its high standards on data-driven solutions using technologically advanced technology. With over 4,000 influencers and over 4 billion followers combined, they prove to be a trusted partner for your brand’s next TikTok campaign.
Partnering with Ubiquitous as a creator will give you access to its wide list of brands to work with, as well as a team of professionals that will guide you in furthering your career as an influencer. Once your content is approved, you can be assured prompt and punctual payments. Lastly, they also offer helpful insights and analytics to help you better understand your performance and improve your content strategy.
Ubiquitous works closely with its clients to develop an individualized approach based on their unique needs so they can focus more on their day-to-day operations. With that in mind, both creators and clients are assured to have a positive experience working with Ubiquitous.
Channels: Instagram, TikTok, YouTube
Brands They’ve Worked With: Lyft, Doritos, Samsung, Amazon, TurboTax, Casper, McDonald’s
Services:
- Influencer marketing for TikTok, Youtube, and Instagram
- Full-service campaign design
- Content creation for Tiktok, Youtube and Instagram
2. Viral Nation
Employees: 50+
Location: United States
Best for: Enterprises and Large Brands
Minimum Campaign Size: $50,000+
Viral Nation considers itself the world’s largest influencer talent agency, professionally securing brand and endorsement deals for social media’s top influencers. They help influencers develop their business while they focus on creating the best possible content.
Some of the services that Viral Nation offers influencers include negotiating contracts, seeking out new brand opportunities, producing merch, and expanding their influencers’ reach offline through both traditional and new media opportunities. They negotiate lucrative agreements with select multi-channel networks.
Viral Nation works with influencers to convert social reach into additional income streams to make the most money. These can include paid brand integration campaigns, merchandise line development and management, and paid events.
Channels: Blog, Facebook, Instagram, LinkedIn, Mixer, Pinterest, Snapchat, TikTok, Twitch, Twitter, YouTube
Brands They’ve Worked With: Urban Outfitters, Logitech, Golden Globe Awards, Uber, Smartwater, ActiVision, Chelsea Football Club
Services:
- Influencer Marketing
- Social Media Marketing
- Social Media Management
- Digital Marketing
- Talent Management
- Blockchain Marketing
- NFT Marketing
- Crypto Marketing
3. NeoReach
Employees: 50+
Location: United States
Best for: Large Companies
Minimum Campaign Size: $50,000+
Although primarily known for its influencer platform, NeoReach has more recently diversified into becoming a global influencer marketing agency. They also support individual creators who strive to grow and strengthen their communities.
With NeoReach, you can get help developing a successful influencer marketing strategy, finding the best influencers to work with, and building out top-notch campaigns that help you reach new audiences.
NeoReach creates and curates information right to influencers’ inboxes designed to help them grow their community and stay up to date on everything important in the creator economy.
Channels: Blog, Discord, Facebook, Google, Instagram, LinkedIn, Pinterest, Reddit, Snapchat, Telegram, TikTok, Twitch, Twitter, YouTube
Brands They’ve Worked With: Sam’s Club, A&E, NVIDIA, Robinhood, The History Channel, TikTok, Macy’s, Netflix
Services:
- Campaign Strategy & Direction
- Creative Brief Development
- Influencer Sourcing & Scheduling
- Influencer Contracts & Negotiation
- Content Licensing & Compliance
- Product Shipping & Logistics
- Influencer Payments
- Detailed Reporting & Insights
- Fraud Detection
- Paid Social Amplification
- Experiential Activation
- Social Account Management
- Crypto & NFT Marketing
- Talent Management
- API Integrations
4. The Influencer Marketing Factory
Employees: 10-50
Location: United States
Best for: Enterprises and Large Brands
Minimum Campaign Size: $20,000+
The Influencer Marketing Factory helps creators and influencers get sponsorship and deals on TikTok, Instagram, and YouTube. The agency also supports influencers with PR opportunities to boost their visibility on major publications.
The agency gives each creator a dedicated person on their team to discuss brand deals and opportunities. They can help influencers become verified on TikTok and Instagram.
When you work with The Influencer Marketing Factory, you work with a team that can build out a cohesive influencer marketing strategy, match you with the right influencers, handle contracts with your influencer partners, and put together reports with robust analytics.
Channels: Blog, Facebook, Instagram, TikTok, Twitch, Twitter, YouTube
Brands They’ve Worked With: Google, Universal, Bud Light, Chips Ahoy, Bumble, Mr. Coffee, Snapchat, UnitedHealth Group
Services:
- Influencer Marketing
- Social Media Marketing
- Social Media Management
- Digital Marketing
5. MOMENTiQ
Employees: 10-50
Location: United States
Best for: Enterprises and Large Brands
Minimum Campaign Size: $50,000+
MOMENTiQ, as a top TikTok talent management agency, offers a range of essential services such as Influencer Marketing/Talent Management and UGC Creation.
Operating from their Los Angeles headquarters, strategically located at the heart of influencer culture, MOMENTiQ brings a unique advantage to the table. MOMENTiQ specializes in YouTube & TikTok and with an unwavering focus on these two platforms, guarantees campaigns that consistently hit the mark and yield outstanding results.
At MOMENTiQ, they strive to establish enduring brand awareness that withstands the test of time. Their unique talent lies in attracting global attention, thanks to their knack for selecting the perfect creators who resonate with your brand. MOMENTiQ sets a higher standard, refusing to settle for mediocrity. They are dedicated to forging a future with brands like American Eagle and Ulta Beauty that truly grasp the transformative power of Talent Management.
Channels: TikTok, YouTube
Brands They’ve Worked With: Fashion Nova, Ulta Beauty, American Eagle Outfitters
Services:
- Influencer Marketing
- UGC Content
6. Kairos Media
Employees: 1-10
Location: London, United Kingdom
Best for: Small and Medium Companies
Minimum Campaign Size: $5,000+
Kairos Media excels in TikTok talent management by offering a specialized approach to aligning the right influencers with appropriate brands. Their expertise lies in understanding the unique dynamics of TikTok and its fast-paced, trend-driven environment, making them adept at identifying influencers who have significant reach and embody the ethos of your brand.
This nuanced understanding of both influencer capabilities and brand needs allows Kairos Media to create partnerships that are authentic and effective, ensuring campaigns resonate well with your TikTok audience. Their proven track record, including successful collaborations between Revolut and high-profile influencers, demonstrates their capability to navigate and leverage the TikTok landscape for impactful brand engagements.
Apart from influencer and talent management, Kairos also specializes in producing “thumb-stopping” content that engages and expands the reach of brands on TikTok. Their approach is not one-size-fits-all; they offer tailored services, including social strategy, community management, and paid media, ensuring that each aspect of social media marketing is meticulously catered to the unique needs and goals of your business.
Channels: Facebook, Instagram, TikTok, Twitch, YouTube, Twitter
Brand’s They’ve Worked With: Porsche, KFC, Rovio, Blizzard Entertainment, Pepsi, Cetaphil, Samsung
Services:
- Influencer Marketing
- Social Media Marketing
- Digital Marketing
7. The Goat Agency
Employees: 50+
Location: United Kingdom
Best for: Medium and Large Brands
Minimum Campaign Size: $50,000+
Goat has established itself as a global leader in TikTok Talent Management, leveraging the platform’s vast potential for reaching younger demographics and facilitating viral brand awareness. They blend organic, paid, and influencer content strategies, ensuring brand longevity and high engagement rates.
One of their success stories includes 15 campaigns over seven months for Dell, achieving 168 million impressions and 229K clicks, and a campaign for Superdrug that resulted in a 241% VTR on Instagram reels. Goat’s strength lies in its team of TikTok marketing specialists and a vast in-house database of TikTok influencers, spanning every conceivable niche, vertical, and audience.
Their in-house database of TikTok influencers spans every conceivable niche, vertical, and audience, ensuring an optimal match for every campaign. These include Fashion, Food & Beverage, Technology & Apps, Gaming, Automotive, and Beauty. Their integrated approach, industry expertise, and commitment to client success make Goat an ideal choice for brands looking to maximize their reach and impact on TikTok.
Channels: Facebook, Instagram, Pinterest, Reddit, Snapchat, TikTok, Twitch, Twitter, YouTube, YouTube Advertising
Brands They’ve Worked With: Dell, Zaxby’s, Audi, M&M’s, Nivea, Olay, Wayfair
Services:
- Influencer Marketing
- Social Media Strategy
- Paid Social
- Content Production
- Social Media Management
- Community Management
8. LTK (formerly rewardStyle and LIKEtoKNOW.it)
Employees: 50+
Location: United States
Best for: Enterprises and Large Brands
Minimum Campaign Size: $50,000+
With offices in multiple countries, LTK (formerly rewardStyle & LIKEtoKNOW.it) is a global tech platform that empowers lifestyle creators to monetize their content across a number of channels, including TikTok. During their 10+ years in business, they’ve become the one-stop destination for over 150,000 influencers and 5,000+ global retailers that include the likes of Missguided, Mary Kay, and Urban Decay.
For example, when Urban Decay, an international beauty and cosmetic brand, collaborated with 18 curated LTK creators to promote their Hydromaniac Tinted Glow Hydrator on TikTok, the campaign generated more than 6.7 million views. Not only did it attract millions of views, but it also helped to increase engagement. The short-form video tutorials that the influencers shared generated nearly 500,000 engagements with an engagement rate of 25%.
Channels: Blog, Facebook, Instagram, LTK App, Pinterest, TikTok, Twitter, YouTube
Brands They’ve Worked With: Walmart, Mary Kay, L’Oréal, IDA, Urban Outfitters
Services:
- Influencer Marketing
- Creator Content
- Social Media Marketing
- Full Service Creator Campaign Execution
- Talent Management
- Campaign Reporting
- Brand Consulting
- Influence Benchmarking
9. Clicks Talent
Employees: 10-50
Location: Los Angeles
Best For: Medium and Enterprise clients
Minimum campaign size: $2,000
Clicks Talent identifies itself as the pioneering TikTok Influencer Marketing agency, specializing in viral content creation through its extensive network of over 5,000 TikTok influencers. Additionally, Clicks Talent exclusively represents more than 200 influencers, collectively reaching over 25 million followers. They are dedicated to elevating your brand’s presence by ensuring high-quality, professional content that resonates with audiences.
The services provided by Clicks Talent include meticulous vetting of influencer followers to maximize campaign engagement and ensuring that each piece of content is poised for viral success. They also manage all aspects of influencer partnerships, from contract negotiations to strategic brand placements and audience engagement strategies.
Clicks Talent works closely with their influencers to optimize and monetize their social reach, turning it into substantial business growth opportunities. This includes exclusive promotional campaigns, direct collaboration on merchandise creation, and facilitating unique brand endorsements to enhance influencer income.
Channels: TikTok, Instagram, YouTube, Snapchat
Brands They’ve Worked With: Uber Eats, Miro, Warner Brothers, Prime Video, Lysol, Match, Ali Express
Services:
- Influencer Marketing
- Social Media Management
- Content Creation
10. Audiencly
Employees: 10-50
Location: Germany
Best for: Small Size Brands and Creators
Minimum Campaign Size: $50,000+
Audiencly offers management services to influencers. They provide help in channel management, connecting with top brands, and expanding your community.
Audiencly has signed over 1000 campaigns, working with more than 100 brands and an influencer pool of 5000+ influencers. These have generated over 1 billion impressions.
Audiencly works with influencers on TikTok, Instagram, YouTube, Twitter, and Facebook. They place particular emphasis on influencers in the field of gaming and lifestyle. Their existing influencers include AviveHD, ANNDRE, and Hannah Snow.
Channels: Instagram, TikTok, Twitch, YouTube
Brands They’ve Worked With: Disney, Beats, EA, NordVPN, Zynga, My.Games, Goat Games
Services:
- Influencer Marketing
- Talent Management
11. Obviously
Employees: 50+
Location: United States
Best for: Enterprises and Large Brands
Minimum Campaign Size: $100,000+
An influencer marketing agency sought after by Fortune 500 companies, Obviously has successfully implemented thousands of campaigns that delivered outstanding results for both brands and influencers. This agency offers a full suite of services including content marketing, social media influencer marketing, talent management, and business insights.
Their TikTok Influencer Marketing services cover everything from ideation to influencer management. They help brands craft and implement creative strategies for TikTok marketing. Aside from facilitating influencer collaborations, they also provide commissioned custom creatives and custom music composition services.
Aside from their exceptional end-to-end marketing services, Obviously is known for creating trends that turn their campaigns into viral hits. This makes them an excellent partner for brands looking to widen their content reach and impact on TikTok and other social media networks.
Channels: Blog, Facebook, Instagram, Pinterest, Snapchat, TikTok, Twitch, Twitter, YouTube
Brands They’ve Worked With: Converse, Square, Panda Express, Lyft, Ulta Beauty, Google
Services:
- Influencer Marketing
- Talent Management
12. Post for Rent
Employees: 50+
Location: Hungary
Best for: Enterprises and Large Brands
Minimum Campaign Size: $20,000+
Post for Rent invites influencers and creators to join their empowering influencer community. They believe they can boost their social influence with the help of tools and services focused on growth.
The agency has a specific influencer app to work with your favorite brands and campaigns tailored for your audience while getting paid in 3 business days.
They also provide talent management agency services for brands, with an all-in-one system for influencer management with less administration, fast payouts, no cash flow problems, real-time reporting, and multi-campaign management.
Channels: Facebook, Instagram, LinkedIn, Snapchat, TikTok, Twitter, YouTube
Brands They’ve Worked With: Red Bull, Uber, HBO, Heineken, MasterCard, Burger King, Nike
Services:
- Influencer Marketing
- Social Media Marketing
- Social Media Management
- Digital Marketing
- Talent Management
- Full Service Production
13. The Outloud Group
Employees: 1-10
Location: United States
Best for: Enterprises and Large Brands
Minimum Campaign Size: $100,000+
Although the bulk of The Outloud Group’s influencer services are for brands, they also provide services for creators. They love to watch creators grow and succeed on all platforms. They believe they understand how to get you the right deal with the right brand, no hot air, no pretentiousness, just good opportunities, and a trusted ally.
As part of their full-service offering for creators, The Outloud Group will handle all of your brand deals, develop your social strategy to grow your channel, answer all your contracting questions, and much more. They design, create, and promote merch for your channel and work closely with you to make you stand out and connect with your loyal fans.
Channels: Blog, Facebook, Instagram, LinkedIn, Mixer, TikTok, Twitch, Twitter, YouTube
Brands They’ve Worked With: GrubHub, Rocket Money, Care/of, SimpliSafe, Fiverr, OluKai, Acorns
Services:
- Influencer Marketing
- Social Media Marketing
- Influencer Paid Social
- Influencer Gaming
- Talent Representation
- Platform Monetization
14. Stargazer
Employees: 10-50
Location: United States
Best for: Medium and Small Size Brands
Minimum Campaign Size: $20,000+
According to their LinkedIn page, Stargazer has more than 2 million creators in their network. Founded in 2016, they’re headquartered in San Francisco, but also have offices in Miami.
They help thousands of content creators to monetize their passion via TikTok, YouTube, Instagram, Twitter, and Twitch and ultimately turn it into a career.
In addition to helping creators, they also help brands with all the aspects of their campaigns. Some of the brands that they’ve worked with include Poshmark, Google Pay, and Sony Music.
Channels: Instagram, TikTok, Twitch, Twitter, YouTube
Brands They’ve Worked With: Poshmark, Google Play, Mercari, Ibotta, Voodoo, Sony Music, Yubo
Services:
- Influencer Marketing
- Media Buying
- TikTok Account Growth & Management
- NFT Growth Marketing
15. SugarFree
Employees: 1-10
Location: United States
Best for: Enterprise, Midmarket, and Small Business
Minimum Campaign Size: $100,000+
SugarFree believes they are the biggest TikTok talent network. Their team is responsible for some of the largest sponsored content campaigns from today’s leading brands.
They help TikTok creators monetize their content with native brand sponsorships, merchandise development, content syndication, and more. They also offer content production support and resources.
With dedicated designers, web developers, and supporting staff, SugarFree’s team can help influencers create original merchandise lines. They also offer one-on-one management support, helping their clients navigate rights management and distribution licenses to protect their content.
Channels: Blog, Facebook, Instagram, Mixer, Snapchat, TikTok, Twitch, Twitter, YouTube
Brands They’ve Worked With: Airbnb, Travel Channel, NBC, TikTok, Amazon, Walmart, Microsoft
Services:
- Influencer Marketing
- Social Media Marketing
- Digital Marketing
16. INF Influencer Agency
Employees: 10-50
Location: Canada
Best for: Small and Medium Brands
Minimum Campaign Size: $5,000+
INF Influencer Agency sees influencers as the new celebrities. One of their divisions is INF Talent. They have worked with some of the biggest brands in the world.
A sample of opportunities includes long-term Ambassador programs, capsule collections, brand endorsements, product development and licensing, speaking engagements, appearances and events, and literary and television opportunities.
They manage talent inboxes and calendars, all negotiations, contract review, payments, campaign coordination, reporting, and brand/agency outreach and relationships. They offer full-service management to top influencers in the beauty, fashion, lifestyle & parenting space.
Channels: Blog, Instagram, YouTube
Brands They’ve Worked With: YSL, Clio Cosmetics, Maison Valentino, Mejuri, Sigma
Services:
- Influencer Marketing
- Content Marketing
- Brand Outreach
- Brand Developing
17. Tidal Media House
Employees: 1-10
Location: United States
Best for: Small and Medium Brands
Minimum Campaign Size: Undisclosed
Tidal Media House includes an in-house talent management division, TMH Talent, designed for the creative types who seek to inspire others and progress to the next stage in their career.
They work behind the scenes to monetize your brand, providing bespoke creative, commercial, administrative, and legal support. That leaves you to focus on what you’re good at: building your brand and fanbase.
They charge a 15% management fee on any brand partnership and have a three-month trial before proposing a rolling contract.
They handle admin, emails, legalities, scheduling, and strategic negotiation of deals and contracts. They can secure endorsements through their extensive network of brand clients. TMH Talent works with you to create multiple additional revenue streams.
Channels: Email, Blog, Social Media, PPC, Review Sites
Brands They’ve Worked With: White Turtle Villa, Scitara, Briumvi, Granite State Whale Watch, Carpe Diem Coffee, West Generator, Riney Foundation
Services:
- Website Design
- Digital Marketing
- Inbound Marketing
- Search Engine Optimization
- Website Hosting
- IT Support
18. The Face Accelerator
Employees: 50+
Location: United Kingdom
Best for: Medium to Large Businesses
Minimum Campaign Size: Undisclosed
The Face began in London in 1980 as the original, definitive style magazine. Its cover stars included Kate Moss to Alexander McQueen, New Order to The Stone Roses, Grace Jones to David Beckham, Beyoncé to Björk. For over 25 years, The Face was at the heart of British and international creativity.
The Face was reborn in 2019 as a multi-platform title, celebrating the best in style and graphic design.
The set up The Face Accelerator, a first-of-its-kind talent incubator for TikTok influencers and content creators worldwide. It champions and shares the stories of up-and-coming creatives and discovering and amplifying new cultural voices.
The Face Accelerator works with some of TikTok’s biggest influencers across music, fashion, beauty, sport, politics, and the arts. It offers two primary services: introducing established Talent to the platform and consulting on TikTok marketing strategies to allow brands to unlock and engage with new audiences.
Channels: TikTok
Services:
- TikTok Influencer Marketing
19. TikTal
Employees: 1-10
Location: United States
Best for: Medium to Large Brands
Minimum Campaign Size: Undisclosed
Unlike many of the other talent management agencies, as their name suggests, TIKTAL focuses solely on TikTok. Their team of digital strategists, tech engineers, and content creators operate from France, the UK, Asia, and the US.
Their mission is quite simple. They want to support creative thinking and change the traditional sense of advertising. Hence, the primary focus on TikTok.
When it comes to finding new TikTok talent, they manually verify all their talents to ensure that their followers are real and that their results are accurate. In addition to influencer search and outreach, they can also help with contract management and payments.
Channels: TikTok, Facebook, Instagram
Brands They’ve Worked With: Gucci, PlayStation, Tiffany & Co.
Services:
- Influencer Marketing
- Brand Asset Creation
- Media Management
20. Socially Powerful
Employees: 50+
Location: United States
Best for: Medium and Large Brands
Minimum Campaign Size: $50,000+
Socially Powerful is one of those talent management agencies that double up as an influencer marketing agency too. In fact, as they like to put it on their website, their agency was “born from influencers for influencers”. Officially launching their very own talent management agency was the next logical step.
Their team can see the bigger picture without losing sight of finer details needed for contract negotiation. From identifying new brand opportunities to helping you develop your own line of merchandise, Socially Powerful can help you to build a successful career on TikTok.
If you would like to expand your presence further, they can also work with you across other leading social channels in addition to TikTok. Alternatively, they can also help you unlock the potential of in-person opportunities like being a keynote speaker at an event.
Channels: Amazon, Discord, Facebook, Google, Google Ads, Instagram, LinkedIn, Pinterest, Podcast, Reddit, Snapchat, Spotify, TikTok, Twitch, Twitter, Weibo, WhatsApp, YouTube, YouTube Advertising
Brands They’ve Worked With: Savage x Fenty, Crocs, Ralph Lauren, TikTok, Republic of Gamers, IT Cosmetics, Biolage Professional
Services:
- Influencer Marketing
- Social Media Management
- Paid Media
- Video Production
- Talent Management
- Social Strategy
- Creative
- Social Commerce
What are the Benefits of Partnering with a TikTok Talent Management Agency?
Being on TikTok is not just about posting videos and hoping that people will watch them. There is a lot of work that goes into it, especially if you want to use the platform to further your career or boost your brand across industries.
The global digital community is shifting towards visual and interactive content, making platforms like TikTok pivotal in brand and personality promotion. According to Demand Sage, TikTok surpassed 3,5 billion downloads in 2023, showcasing its vast user base and potential for influencers and brands alike.
This is where TikTok talent management agencies come in. These agencies can help you with everything from creating content to promoting it and even getting you paid gigs. They leverage a rich blend of industry knowledge, data analytics, and network connections to optimize your presence on TikTok. Here are some of the benefits of partnering with a TikTok talent management agency:
You get help increasing your followers
The whole point of being on TikTok is to get people to watch your videos, and one of the best ways to do that is to have a lot of followers. Talent management agencies can help you get more followers by promoting your content to the right people. The exposure will help you get more views that are the most likely to get you more followers.
A prime example is the success story of Charli D'Amelio, who has amassed over 100 million followers on TikTok. Her partnership with talent agency UTA helped in leveraging her popularity into substantial brand endorsements and even a book deal.
You have more opportunities to earn more money
If you’re looking to make a career out of TikTok, that means you ideally earn actual income from it. Partnering with a talent management agency can help you get paid gigs and sponsorships with a wider network of brands, which can lead to a steady stream of income.
Daily Mail highlights that TikTok stars can earn between $200,000 to $1 million for a 60 seconds post, from their TikTok earnings alone, primarily through brand partnerships facilitated by talent agencies.
You'll have access to resources and support
When you’re trying to make it on TikTok (or any other social media platform), it can feel like you’re all alone. But partnering with a talent management agency gives you access to a team of professionals who can help you with everything from creating content to effectively promoting it.
You get peace of mind
TikTok content creation takes a lot of work, and it can be overwhelming at times. Partnering with a talent management agency lets you focus on what you do best, i.e. making videos. This way, you can be sure that your content is in good hands and that you’re getting the most out of your TikTok career.
Things to Consider When Choosing a Talent Management Agency
Whether you're a rising influencer or a seasoned creator on TikTok, you can take your career to new heights by partnering with a talent management agency. The right agency will help you navigate the ever-changing social media landscape, identify opportunities, and score brand deals.
Because of the many factors involved in choosing a TikTok talent management agency, it’s important to do your research and ask around before making a decision. Remember, the agency you choose will have a big impact on your career as an influencer and will be a very valuable asset as you continue to grow your personal brand.
But with so many agencies out there, how do you choose the right one? Here are a few things to keep in mind:
The Size of the Talent Management Agency's Network
Being a TikTok creator comes with a lot of opportunities, but it can be tough to score brand deals on your own. A good talent management agency will have an extensive network of brands and businesses that you can work with. This way, you'll have a better chance of landing gigs that align with your interests and goals.
What is the Talent Management Agency's Reputation?
When choosing a TikTok talent management agency, it's important to research the company and read reviews from other creators. A quick Google search can reveal a lot of information about an agency, so you can get a better sense of its reputation. You can also ask other creators for recommendations.
What Services Does the Agency Offer?
Most talent management agencies offer more than help with securing brand deals. They can also assist with things like content creation, influencer marketing, and social media strategy. It's important to choose an agency that offers the services you need to reach your goals as an influencer and content creator. Remember, your campaigns are only as strong as your content.
Innovative Content Strategy Assistance
Look for agencies that not only assist in securing brand deals but also offer innovative content strategy assistance. For instance, some agencies provide analytics and insights on emerging TikTok trends, helping you stay ahead of the curve and continuously engage your audience. One notable example is ListenFirst, which offers TikTok analytics and insights by tracking opportunities and emerging issues. They provide alert notifications when there's a significant shift in trends or when your content is performing exceptionally well on TikTok, enabling you to adapt your content strategy in real-time and maintain a strong engagement with your audience.
Take a Look at the Agency's Terms and Conditions
When you sign with a talent management agency, you will obviously be asked to sign a contract. Be sure to read the contract carefully and ask any questions you may have before signing. You should also find out if there are any restrictions or conditions that you need to be aware of, especially if your content on TikTok is sponsored by a brand.
If you do not feel comfortable with the contract, do not hesitate to negotiate or even walk away. Being an influencer on TikTok means you are putting your own reputation and personal brand on the line—and the last thing you need is to be locked into a contract that isn’t beneficial for you.
How Well Does the Agency Understand Your Personal Brand?
As a TikTok creator, you’d have established a personal brand through your content and follower engagement. When looking for a talent management agency, it's important to find one that understands your personal brand and can help you grow it in the direction you want. The agency should also be able to provide valuable insights and feedback about your content so you can continue to improve.
You should always be on the lookout for opportunities to grow your personal brand on the platform. Whether it's working with a talent management agency or partnering with brands, consider how each opportunity can impact your personal brand.
The Agency's Track Record of Success
Be sure to ask about a potential agency's past successes with TikTok. Have they worked with any big names in the industry? What kind of results have they been able to achieve for their clients? A good agency will be able to provide you with concrete examples of their successes, and even share some of the strategies behind them. That information can help you discern if the agency is a good fit for you.
How Much Does the Agency Charge?
Budget is a key aspect when selecting a TikTok talent management agency. Understand their fee structure: do they charge a flat rate, a percentage of your earnings, or an hourly fee? It's vital to balance the cost against the potential benefits they offer. Transparency about fees is crucial. As a benchmark, our data finds that in California, the average campaign cost for these agencies is approximately $13,221, with an hourly rate around $97. On the other hand, in New York, our data finds much lower figures, at around $7,749 per campaign and an hourly rate of $108. Knowing these figures helps in making an informed financial decision that aligns with your career goals and budget constraints.
What Do Other Creators Say About the Talent Management Agency?
Apart from speaking with the agency or looking them up online, you can determine if they’re right for you by speaking with other creators. What’s their experience with a certain agency? they easy to work with? Do they deliver on their promises? Are they transparent about their fees and the results they achieve for their clients?
The Bottom Line
TikTok is quickly becoming one of the most popular social media platforms with content creators and brands alike. As the platform continues to grow, so does the need for talent management agencies that can help content creators and brands navigate the ever-changing landscape.
Influencer marketing is a growing industry, and TikTok has been the standout social platform for influencers in recent years. Top content creators didn't achieve their popularity without hard work, and it takes that much time and dedication to create quality content that resonates with your audience.
But it's not just about the content; it's also about working with the right people. A talent management agency can be a valuable asset to a creator who aspires to partner with businesses that fit their personal brand. A good agency can offer guidance on the types of content to create, help with negotiating deals, and provide insights into what brands are looking for in a creator.
At the end of the day, it's up to the creator to decide if working with a talent management agency is right for them. But for those who are serious about growing their personal brand and taking their career to the next level, partnering with an agency can be valuable. After all, who would not want someone in their corner who is focused on helping them succeed?
Frequently Asked Questions
How much do TikTok agencies charge?
TikTok agency costs have a wide range. Some agencies have premium pricing as they prefer to work with larger, enterprise brands. Others offer lower price points to appeal to smaller and medium businesses. As you’ll see in our list, minimum campaign pricing can start anywhere from $5,000 to $100,000, and goes up from there.
Is there an agency for TikTok?
TikTok itself doesn’t have an agency, but there are a number of agencies who do work on TikTok that you can partner with. Browse through our list of 20 TikTok talent management agencies to find one.
What does a TikTok agency do for you?
A TikTok agency can offer services like:
- Account creation and optimization
- Strategy building
- Video creation
- Account engagement
- TikTok influencer management
How much money does it cost to get 1,000 followers on TikTok?
You can get your first 1,000 followers on TikTok completely for free. Start creating your own content and engaging with other users to build up your following. Once you’ve established a following, you can start working with an agency.
