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TikTok has been the standout social platform for the last couple of years. Its influence has become so large that the then-president of the USA, Donald Trump, tried to ban it in his nation in 2020. India has banned the app, calling it "prejudicial to sovereignty and integrity of India, defense of India, security of state and public order." Yet these bans, threatened and actual, have done little to diminish TikTok's appeal. TikTok reached 2 billion global downloads in August 2020 and was the most downloaded app in the world that year. It is estimated that TikTok will reach 1.5 billion global active users in 2022.
With this level of popularity, it should not be surprising that there are now many TikTok influencers. Some of the most followed accounts on TikTok include Charli D'Amelio, Addison Rae, Khabane Lame, Bella Poarch, and Zach King.
These top influencers didn't become so popular without much hard work, however. Being a talented influencer can easily become a full-time job and take up all your time. It is easy to miss lucrative opportunities, too, if you have to spend all your time making content to keep your fans happy. Talent management can make things easier for both successful and up-and-coming influencers. Talent managers handle contract negotiations, public relations, and more so that influencers can spend more time doing the things they love.
Here is a selection of top TikTok talent management agencies willing to work with and represent influencers. Some of these are specialist talent management agencies. Others double up as influencer marketing agencies and can assist both brands and influencers connect and form a mutually beneficial relationship.
Top TikTok Talent Management Agencies:
1. Viral Nation
Viral Nation considers itself the world’s largest influencer talent agency, professionally securing brand and endorsement deals for social media’s top influencers. They help influencers develop their business while they focus on creating the best possible content.
Some of the services that Viral Nation offers influencers include negotiating contracts, seeking out new brand opportunities, producing merch, and expanding their influencers’ reach offline through both traditional and new media opportunities. They negotiate lucrative agreements with select multi-channel networks.
Viral Nation work with influencers to convert social reach into additional income streams to make the most money. These can include paid brand integration campaigns, merchandise line development and management, and paid events.
Viral Nation is a global digital and social agency group driving growth and connection through performance and innovation. ...
Although primarily known for its influencer platform, Neoreach has more recently diversified into becoming a global influencer marketing agency. They also support individual creators who strive to grow and strengthen their communities.
Their global community consists of creative content creators from almost every genre, interests, and background imaginable. From fitness to food art, influencers can connect with brands who are just as passionate as themselves.
Neoreach creates and curates information right to influencers’ inboxes designed to help them grow their community and stay up to date on everything important in the creator economy.
NeoReach creates world-class original influencer campaigns for leading brands and Global Fortune 500 companies. Founded in 2013 and managing over $250 million dollars in influencer spend to-date, thei...
Ubiquitous is a cutting-edge TikTok marketing agency that has built up an extensive network of creators and influencers across the said social media platform. In just 6 months from its launch, the company has already achieved success by managing over 250 brands—including Disney, Netflix, and Amazon. This is all while Ubiquitous maintains its high standards on data-driven solutions using technologically advanced technology. With over 4,000 influencers and over 4 billion followers combined, they prove to be a trusted partner for your brand’s next TikTok campaign.
Partnering with Ubiquitous as a creator will give you access to its wide list of brands to work with, as well as a team of professionals that will guide you in furthering your career as an influencer. Once your content is approved, you can be assured prompt and punctual payments. Lastly, they also offer helpful insights and analytics to help you better understand your performance and improve your content strategy.
Ubiquitous works closely with its clients to develop an individualized approach based on their unique needs so they can focus more on their day-to-day operations. With that in mind, both creators and clients are assured to have a positive experience working with Ubiquitous.
Unlock the power of TikTok with the first influencer marketing company dedicated to the world’s fastest-growing social platform. We are a full-service agency with over 5,000 creators that helps high...
The Influencer Marketing Factory helps creators and influencers get sponsorship and deals on TikTok, Instagram, and YouTube. The agency also supports influencers with PR opportunities to boost their visibility on major publications.
The agency gives each creator a dedicated person on their team to discuss brand deals and opportunities. They can help influencers become verified on TikTok and Instagram.
The Influencer Marketing Factory is a global full-service influencer marketing agency that helps brands engage with Gen Z and Millennials audiences on TikTok, YouTube and Instagram....
With offices in multiple countries, LTK (formerly rewardStyle & LIKEtoKNOW.it) is a global tech platform that empowers lifestyle creators to monetize their content across a number of channels, including TikTok. During their 10+ years in business, they’ve become the one-stop destination for over 150,000 influencers and 5,000+ global retailers that include the likes of Missguided, Mary Kay, and Urban Decay.
For example, when Urban Decay, an international beauty and cosmetic brand, collaborated with 18 curated LTK creators to promote their Hydromaniac Tinted Glow Hydrator on TikTok, the campaign generated more than 6.7 million views. Not only did it attract millions of views, but it also helped to increase engagement. The short-form video tutorials that the influencers shared generated nearly 500,000 engagements with an engagement rate of 25%.
LTK is the most successful influencer network that drives billions in brand purchases from the world's largest curated creator community. LTK was founded by a creator to give creators a significant ...
Audiencly offers management services to influencers. They provide help in channel management, connecting with top brands, and expanding your community.
Audiencly has signed over 1000 campaigns, working with more than 100 brands and an influencer pool of 5000+ influencers. These have generated over 1 billion impressions.
Audiencly works with influencers on TikTok, Instagram, YouTube, Twitter, and Facebook. They place particular emphasis on influencers in the field of gaming and lifestyle. Their existing influencers include AviveHD, ANNDRE, and Hannah Snow.
Influencer marketing means significantly more than sponsoring hilarious videos or glamourous Instagram posts. With Audiencly the right influencer marketing strategy enables companies to reach their ...
An influencer marketing agency sought after by Fortune 500 companies, Obviously has successfully implemented thousands of campaigns that delivered outstanding results for both brands and influencers. This agency offers a full suite of services including content marketing, social media influencer marketing, talent management, and business insights.
Their TikTok Influencer Marketing services cover everything from ideation to influencer management. They help brands craft and implement creative strategies for TikTok marketing. Aside from facilitating influencer collaborations, they also provide commissioned custom creatives and custom music composition services.
Aside from their exceptional end-to-end marketing services, Obviously is known for creating trends that turn their campaigns into viral hits. This makes them an excellent partner for brands looking to widen their content reach and impact on TikTok and other social media networks.
Obviously is the leading influencer marketing agency for Fortune 500 companies. We specialize in providing cutting-edge strategy and world-class service, no matter the complexity or scale of a campaig...
Post for Rent invites influencers and creators to join their empowering influencer community. They believe they can boost their social influence with the help of tools and services focused on growth.
The agency has a specific influencer app to work with your favorite brands and campaigns tailored for your audience while getting paid in 3 business days.
They also provide talent management agency services for brands, with an all-in-one system for influencer management with less administration, fast payouts, no cash flow problems, real-time reporting, and multi-campaign management.
Post For Rent is a technology-powered solution bringing value to all players in influencer marketing. With a team of long-time influencer marketing experts, Post For Rent brings your marketing objecti...
Although the bulk of The Outloud Group’s influencer services are for brands, they also provide services for creators. They love to watch creators grow and succeed on all platforms. They believe they understand how to get you the right deal with the right brand, no hot air, no pretentiousness, just good opportunities, and a trusted ally.
As part of their full-service offering for creators, The Outloud Group will handle all of your brand deals, develop your social strategy to grow your channel, answer all your contracting questions, and much more. They design, create, and promote merch for your channel and work closely with you to make you stand out and connect with your loyal fans.
Nationally & internationally renowned influencer marketing agency that creates & executes strategic campaigns to deliver measurable results at scale....
Famepick focuses on talent management for TikTok and other popular social networks and video platforms. They call themselves a new era hybrid talent agency designed to help creators build and grow their personal businesses. It believes it can help creators by facilitating longer and more lucrative paid brand deals, creating and maintaining a professional link in bio and media kits, helping add additional creator revenue streams, and helping connect and grow your fanbase across multiple networks.
They have negotiated and executed influencer campaigns for more than five years, working with 250+ different brands and generated over $10m for their Talent. Currently, they have more than 5,000 brands in their database.
FamePick offers next-level influencer and celebrity procurement services by combining industry leading mobile technology w/ 10+ years of industry know-how to help brands of all sizes find and secure t...
11. Gleam Futures
Gleam Futures is a talent-led media and entertainment business. Their bread and butter is in talent management, spotting, and elevating talented creators who have a unique ability to inspire, entertain, educate and inform super-engaged audiences through high-quality digital and social media content. They partner with their in-house influencer marketing agency, Gleam Solutions, working with talent both on and off the Gleam Futures roster to create award-winning influencer marketing campaigns.
SugarFree believes they are the biggest TikTok talent network. Their team is responsible for some of the largest sponsored content campaigns from today’s leading brands.
They help TikTok creators monetize their content with native brand sponsorships, merchandise development, content syndication, and more. They also offer content production support and resources. With dedicated designers, web developers, and supporting staff, SugarFree’s team can help influencers create original merchandise lines. They also offer one-on-one management support, helping their clients navigate rights management and distribution licenses to protect their content.
INF Influencer Agency sees influencers as the new celebrities. One of their divisions is INF Talent. They have worked with some of the biggest brands in the world. A sample of opportunities includes long-term Ambassador programs, capsule collections, brand endorsements, product development and licensing, speaking engagements, appearances and events, and literary and television opportunities.
They manage talent inboxes and calendars, all negotiations, contract review, payments, campaign coordination, reporting, and brand/agency outreach and relationships. They offer full-service management to top influencers in the beauty, fashion, lifestyle & parenting space.
Tidal Media House includes an in-house talent management division, TMH Talent, designed for the creative types who seek to inspire others and progress to the next stage in their career. They work behind the scenes to monetize your brand, providing bespoke creative, commercial, administrative, and legal support. That leaves you to focus on what you’re good at: building your brand and fanbase.
They charge a 15% management fee on any brand partnership and have a three-month trial before proposing a rolling contract.
They handle admin, emails, legalities, scheduling, and strategic negotiation of deals and contracts. They can secure endorsements through their extensive network of brand clients. TMH Talent works with you to create multiple additional revenue streams.
15. Clicks Talent
Clicks Talent believes they can be influencers’ only contact for all campaigns. They promise to pay you on time and in full, and you always have someone to speak to if you have any issues or concerns.
They offer multiple benefits to influencers who join the Clicks family. These include guaranteed pay, access to exclusive campaigns and sponsorships, supportive managers, merch partnerships, specialized training, digital rights management, and analytics to track your progress.
The Face began in London in 1980 as the original, definitive style magazine. Its cover stars included Kate Moss to Alexander McQueen, New Order to The Stone Roses, Grace Jones to David Beckham, Beyoncé to Björk. For over 25 years, The Face was at the heart of British and international creativity.
The Face was reborn in 2019 as a multi-platform title, celebrating the best in style and graphic design.
The set up The Face Accelerator, a first-of-its-kind talent incubator for TikTok influencers and content creators worldwide. It champions and shares the stories of up-and-coming creatives and discovering and amplifying new cultural voices.
The Face Accelerator works with some of TikTok’s biggest influencers across music, fashion, beauty, sport, politics, and the arts. It offers two primary services: introducing established Talent to the platform and consulting on TikTok marketing strategies to allow brands to unlock and engage with new audiences.
Unlike many of the other talent management agencies, as their name suggests, TikTal focuses solely on TikTok. Their team of digital strategists, tech engineers, and content creators operate from France, the UK, Asia, and the US.
Their mission is quite simple. They want to support creative thinking and change the traditional sense of advertising. Hence, the primary focus on TikTok.
When it comes to finding new TikTok talent, they manually verify all their talents to ensure that their followers are real and that their results are accurate. In addition to influencer search and outreach, they can also help with contract management and payments.
According to their LinkedIn page, Stargazer has more than 2 million creators in their network. Founded in 2016, they’re headquartered in San Francisco, but also have offices in Miami.
They help thousands of content creators to monetize their passion via TikTok, YouTube, Instagram, Twitter, and Twitch and ultimately turn it into a career.
In addition to helping creators, they also help brands with all the aspects of their campaigns. Some of the brands that they’ve worked with include Poshmark, Google Pay, and Sony Music.
What are the Benefits of Partnering with a TikTok Talent Management Agency?
Being on TikTok is not just about posting videos and hoping that people will watch them. There is a lot of work that goes into it, especially if you want to use the platform to further your career or boost your brand across industries.
This is where TikTok talent management agencies come in. These agencies can help you with everything from creating content to promoting it and even getting you paid gigs. Here are some of the benefits of partnering with a TikTok talent management agency:
You get help increasing your followers
The whole point of being on TikTok is to get people to watch your videos, and one of the best ways to do that is to have a lot of followers. Talent management agencies can help you get more followers by promoting your content to the right people. The exposure will help you get more views that are the most likely to get you more followers.
You have more opportunities to earn more money
If you’re looking to make a career out of TikTok, that means you ideally earn actual income from it. Partnering with a talent management agency can help you get paid gigs and sponsorships with a wider network of brands, which can lead to a steady stream of income.
You'll have access to resources and support
When you’re trying to make it on TikTok (or any other social media platform), it can feel like you’re all alone. But partnering with a talent management agency gives you access to a team of professionals who can help you with everything from creating content to effectively promoting it.
You get peace of mind
TikTok content creation takes a lot of work, and it can be overwhelming at times. Partnering with a talent management agency lets you focus on what you do best, i.e. making videos. This way, you can be sure that your content is in good hands and that you’re getting the most out of your TikTok career.
Things to Consider When Choosing a Talent Management Agency
Whether you're a rising influencer or a seasoned creator on TikTok, you can take your career to new heights by partnering with a talent management agency. The right agency will help you navigate the ever-changing social media landscape, identify opportunities, and score brand deals.
Because of the many factors involved in choosing a TikTok talent management agency, it’s important to do your research and ask around before making a decision. Remember, the agency you choose will have a big impact on your career as an influencer and will be a very valuable asset as you continue to grow your personal brand.
But with so many agencies out there, how do you choose the right one? Here are a few things to keep in mind:
The Size of the Talent Management Agency's Network
Being a TikTok creator comes with a lot of opportunities, but it can be tough to score brand deals on your own. A good talent management agency will have an extensive network of brands and businesses that you can work with. This way, you'll have a better chance of landing gigs that align with your interests and goals.
What is the Talent Management Agency's Reputation?
When choosing a TikTok talent management agency, it's important to research the company and read reviews from other creators. A quick Google search can reveal a lot of information about an agency, so you can get a better sense of its reputation. You can also ask other creators for recommendations.
What Services Does the Agency Offer?
Most talent management agencies offer more than help with securing brand deals. They can also assist with things like content creation, influencer marketing, and social media strategy. It's important to choose an agency that offers the services you need to reach your goals as an influencer and content creator. Remember, your campaigns are only as strong as your content.
Take a Look at the Agency's Terms and Conditions
When you sign with a talent management agency, you will obviously be asked to sign a contract. Be sure to read the contract carefully and ask any questions you may have before signing. You should also find out if there are any restrictions or conditions that you need to be aware of, especially if your content on TikTok is sponsored by a brand.
If you do not feel comfortable with the contract, do not hesitate to negotiate or even walk away. Being an influencer on TikTok means you are putting your own reputation and personal brand on the line—and the last thing you need is to be locked into a contract that isn’t beneficial for you.
How Well Does the Agency Understand Your Personal Brand?
As a TikTok creator, you’d have established a personal brand through your content and follower engagement. When looking for a talent management agency, it's important to find one that understands your personal brand and can help you grow it in the direction you want. The agency should also be able to provide valuable insights and feedback about your content so you can continue to improve.
You should always be on the lookout for opportunities to grow your personal brand on the platform. Whether it's working with a talent management agency or partnering with brands, consider how each opportunity can impact your personal brand.
The Agency's Track Record of Success
Be sure to ask about a potential agency's past successes with TikTok. Have they worked with any big names in the industry? What kind of results have they been able to achieve for their clients? A good agency will be able to provide you with concrete examples of their successes, and even share some of the strategies behind them. That information can help you discern if the agency is a good fit for you.
What Do Other Creators Say About the Talent Management Agency?
Apart from speaking with the agency or looking them up online, you can determine if they’re right for you by speaking with other creators. What’s their experience with a certain agency? they easy to work with? Do they deliver on their promises? Are they transparent about their fees and the results they achieve for their clients?
The Bottom Line
TikTok is quickly becoming one of the most popular social media platforms with content creators and brands alike. As the platform continues to grow, so does the need for talent management agencies that can help content creators and brands navigate the ever-changing landscape.
Influencer marketing is a growing industry, and TikTok has been the standout social platform for influencers in recent years. Top content creators didn't achieve their popularity without hard work, and it takes that much time and dedication to create quality content that resonates with your audience.
But it's not just about the content; it's also about working with the right people. A talent management agency can be a valuable asset to a creator who aspires to partner with businesses that fit their personal brand. A good agency can offer guidance on the types of content to create, help with negotiating deals, and provide insights into what brands are looking for in a creator.
At the end of the day, it's up to the creator to decide if working with a talent management agency is right for them. But for those who are serious about growing their personal brand and taking their career to the next level, partnering with an agency can be valuable. After all, who would not want someone in their corner who is focused on helping them succeed?
Frequently Asked Questions
How do you get companies to sponsor you on TikTok?
Here’s how to get companies to sponsor you on TikTok:
Grow your TikTok following
Grow your other social media channels
Make your profile professional
Create an influencer press kit
Create organic content around your favorite brands
Join the TikTok creator marketplace
How much do TikTok sponsors pay?
How much do TikTok influencers charge sponsors? TikTok influencers can charge a varied amount of money, depending on their overall level of influence and their following. Brands will normally pay anywhere from $250 to $20,000 per post on TikTok.
Can you use TikTok for business?
Your brand can use TikTok for business, and it can be a great way to show another side of your brand’s personality. Your business can build and connect with a niche community, and target a younger generation of buyers. It is a great platform especially if you have video-friendly content. With the right strategy, you can use TikTok to grow your business.
Do TikTok stars have managers?
TikTok stars have managers to help them manage their businesses. The D’Amelio family, for example, hired former UTA agent Greg Goodfried in 2020 to manage their business. They are a good example of how TikTok stars grow their careers with the help of managers and agents. Managers are key to growing their business.
Who is Charli D'Amelio?
Charli D’Amelio is the most popular star on TikTok. Charli is known for her dancing moves on the platform. In January 2020, Charli signed with the talent agency UTA alongside her popular sister and fellow TikToker Dixie.