Top Global Marketing Agencies for Global Success

By seamlessly blending organic content strategies with paid promotions, Ubiquitous ensures campaigns resonate authentically while maximizing ROI. With proven methodologies and end-to-end management, Ubiquitous makes influencer marketing effortless, empowering brands to achieve impactful growth and build lasting connections with their audiences.

Case Study: NightCap

NightCap, a drink-spiking prevention brand, partnered with Ubiquitous to raise awareness of their innovative product and the dangers of drink spiking. With a limited budget but significant potential after their Shark Tank appearance, NightCap sought to harness the power of influencer marketing to amplify their message. Ubiquitous stepped in, connecting them with the ideal influencer to drive virality and brand recognition.

Strategic Approach:

Ubiquitous matched NightCap with Robin (@dutchintheusa), a safety influencer with millions of followers on TikTok and Instagram. Robin created impactful content, starting with a video dramatizing a drink-spiking scenario, which combined education and shock value. 

@dutchintheusa Caught in 4K #caught #safety #psa #lifehack #nightcap #staysafe #educate ♬ original sound – Dutchintheusa

Ubiquitous ensured seamless collaboration by managing Robin’s projects, leveraging their Creator Services for optimal efficiency. The strategy included engaging storytelling, leveraging controversial topics to spark discussions, and creating evergreen templates like safety tips and FAQs to sustain engagement.

Results:

Robin’s first video amassed 65 million views, leading to a 51% increase in NightCap’s website traffic and an additional 19,000 users in a single month. The success established a long-term partnership, with Robin’s monthly content continuing to achieve millions of views and boosting NightCap’s brand awareness among its target audience.

In 2023, Deloitte recognized Viral Nation as one of the fastest-growing companies in North America. The agency showed a 292% growth and ranked 418 out of 541 companies. 

Viral Nation has also received numerous awards for its campaigns. Recently, the agency’s campaigns for Chegg and Audible bagged several Netty Awards. In previous years, the agency had also won awards, which include the following:

• 2022 Best Social Campaign – The AVA Digital Awards awarded the agency as the Platinum Winner for its Activision Blizzard eSports campaign. 
• 2022 Best Social Campaign – Viral Nation also won the same award for the Best Social Campaign category for its Meta Quest 2 campaign. 

According to Viral Nation’s Co-CEO Mat Micheli:

Viral Nation has also formed partnerships with prestigious organizations. Just this year, Cannes Lions launched the LIONS Creators in partnership with Viral Nation, which will provide creators with a dedicated forum that blends exclusive learning and networking experiences. 

Innovative Solutions to Drive Social-First Transformation

What sets Viral Nation apart is its ability to fuel cultural resonance and predictable growth for brands through a social-first approach. As a leading marketing agency, Viral Nation continues to take innovative strides.

Recently, the agency launched version 2.0 of its award-winning brand safety solution, Viral Nation Secure™. The AI-powered proprietary technology introduces brand safety scans and brand-creator fit analysis, delivering unrivaled reputation protection for influencer marketing.

Viral Nation Secure™

According to Viral Nation Co-Founder and CEO Joe Gagliese:

He adds that Viral Nation Secure™ is a critical part of the agency’s full-service and social-first offering. Viral Nation’s Chief Product Officer, Nicholas Spiro, notes that technology like Viral Nation Secure™ can help brands:

Viral Nation CreatorOS™

Viral Nation CreatorOS™ empowers brands by helping them leverage fragmented data to make informed decisions and maintain their competitive advantage. Built by Viral Nation with proprietary AI and big social data technology and analytics, this solution provides users with a consolidated and comprehensive view of their performance. 

Notable Case Studies

Viral Nation has worked with some of the world’s biggest brands, including Energizer, Walmart, and Meta. Here are some of their best campaigns, which highlight the agency’s capabilities to deliver strategic and impactful marketing solutions. 

Walmart

When Walmart wanted to make waves in the Roblox metaverse, the retail giant turned to Viral Nation. The agency leveraged its deep-rooted connections in the tech and gaming space to create a groundbreaking campaign for Walmart. Viral Nation also leveraged the following key services to create an impactful campaign that drove massive engagement for Walmart Land:

• Campaign Strategy
• Influencer Marketing
• Social Media Marketing

The agency partnered with a mix of influencers in the lifestyle and gaming niche to create dynamic and engaging content for Walmart Land. This memorable campaign yielded significant results for Walmart:

• A 30-point increase in brand lift
• 66 million impressions at launch
• 4.7 million total engagements
• 235,000 visits to Walmart Land

PUBG Mobile

PUBG Mobile’s parent company, Tencent Games, wanted to drive mass awareness for the first PUBG Mobile Star Challenge (PMSC). They worked with Viral Nation, which developed a multi-platform strategy to help drive awareness across 15 countries and reach millions of audiences, encouraging them to look forward to the tournament’s finale in Dubai. 

Viral Nation’s campaign entailed working with 142 influencers across five major social media platforms, including Twitch, Instagram, and YouTube. The agency also leveraged its media connections to promote and rebroadcast the PMSC livestream across different territories. 

As a result, Viral Nation’s campaign helped PMSC’s pre-show livestream attract over 350,000 viewers in under a day. Furthermore, the campaign garnered notable results, such as getting 2.4 million impressions and having a reach of 3.5 million. 

What sets Moburst apart is their comprehensive suite of services tailored for the mobile-first world. From app store optimization and influencer marketing to conversion rate optimization (CRO) and user-generated content campaigns, every solution is designed to resonate with audiences across devices. Their mobile strategy services, in particular, focus on crafting user journeys that align seamlessly with a brand’s identity, ensuring an engaging and impactful experience.

Moburst’s commitment to measurable results and transparent communication makes them a trusted partner for businesses aiming to maximize ROI. With an emphasis on actionable insights and cutting-edge creativity, their campaigns don’t just capture attention—they drive long-term success. For brands seeking scalable success in a competitive digital landscape, Moburst is a clear choice to transform goals into tangible outcomes.

Case Study: Redefine Meat 

Moburst partnered with Redefine Meat to transform their digital presence and promote their groundbreaking 3D-printed steaks. Tasked with creating a cutting-edge website and cohesive brand language, Moburst successfully showcased innovative products. Impressed by the results, Redefine Meat expanded Moburst’s role to include building brand awareness and a customer base across four key markets.

This collaboration earned Moburst three prestigious Digiday Marketing & Advertising Awards, including Best Use of Social, Best Paid Social Campaign, and Best New Product or Launch Campaign, highlighting their unmatched expertise

Strategic Approach:

Moburst developed a hyper-focused lead generation strategy targeting restaurant owners, investors, and consumers. The campaign combined visually captivating large-scale awareness initiatives with platform-specific strategies. 

These included launching a TikTok channel, engaging Facebook and Instagram campaigns, and leveraging LinkedIn for professional outreach. By aligning creative assets with strategic goals, Moburst successfully positioned Redefine Meat as an industry leader.

Results:

• TikTok: Nearly 16 million video views and 38,000 followers in just 60 days.
• Facebook: 82.5 million impressions and 1.5 million engagements.
• Instagram: 38 million impressions.
• LinkedIn: 275% growth in followers and a 500%+ increase in engagements and impressions.
• Additional Impact: A waiting list of 34,000 customers and entry into 150 restaurants within the first quarter across four markets.

What sets Dentsu apart is its ability to merge cutting-edge creativity with data-driven precision. Their leadership in consumer intelligence, backed by a global presence and diverse expertise, empowers clients to win, retain, and grow their customer base. With a commitment to delivering impactful results and fostering sustainable growth, Dentsu offers businesses a forward-thinking approach to marketing and communications that drives measurable success.

Case Study: Apipet

Apipet, a start-up offering supplements for pets, faced the dual challenges of limited marketing budgets and the need to build credibility in a highly competitive space. With no presence in pet shops or veterinary offices, Apipet relied on digital channels to demonstrate the efficacy of its products in addressing issues like immunity, skin health, allergies, and gastritis.

Strategic Approach:

Dentsu’s iProspect team employed a multi-channel approach:

• Social Media and Video Ads: Leveraged real customer reviews as authentic, engaging video ads on social platforms like YouTube and Google Display.
• Search Optimization: Used iProspect’s OneSearch tool to avoid overlap between paid and organic searches, paired with 30+ SEO-optimized articles to dominate organic rankings.
• Paid Ads: Launched 120+ ad groups with over 800 ads tailored to optimize ROI.
• Email Marketing Automation: Delivered targeted messaging throughout the customer journey phases.
• Content Creation: Produced over 1,200 pieces of media, including images, animations, and videos, showcasing real customers as brand advocates.

Results:

• 65% growth in new users.
• 52% better conversion rate.
• 154% increase in transactions.
• 764% revenue growth from organic search.

The campaign’s success not only bolstered Apipet’s revenue by 148% within a year but also spurred the company’s international expansion. This remarkable achievement underscores Dentsu’s ability to drive impactful results through strategic, data-driven marketing solutions.

What sets Havas apart is its focus on meaningful branding and transformative business consultancy. They offer expertise in brand consultancy and design, enabling clients to refine their identity and positioning in competitive markets. Additionally, Havas excels in media and content production at scale, ensuring that brands achieve optimal reach while maintaining quality and consistency. 

For businesses seeking a forward-thinking partner with the ability to blend strategic consultancy, creative excellence, and innovative media solutions, Havas delivers end-to-end capabilities. Their client-centric, integrated model ensures that every aspect of a brand’s marketing strategy works cohesively, making Havas a trusted choice for achieving long-term growth and meaningful engagement.

Services:

• Media Planning & Buying: Strategically selecting and purchasing media spaces for effective advertising reach. 
• Social Media Marketing and Advertising: Leveraging social platforms for both marketing and advertising to connect with audiences. 
• Digital Strategy: Develop comprehensive plans to leverage digital channels for business growth and success. 
• Mobile & App Marketing: Implementing strategies to effectively market mobile apps and reach mobile users.

Services:

• Branding & Identity: Building and enhancing brand identity to establish a strong market presence. 
• Customer Relationship Management (CRM): Managing and nurturing customer relationships to foster loyalty and retention. 
• Media Planning & Buying: Carefully choosing and acquiring advertising placements to maximize reach and effectiveness. 
• Experiential Marketing: Creating immersive brand experiences to engage customers in memorable ways.

Services:

• Digital Strategy: Develop comprehensive plans to leverage digital channels for business growth and success. 
• Market Research: Conducting in-depth analysis to understand market trends and consumer preferences. 
• Marketing Strategy: Crafting strategic plans to achieve marketing goals and objectives.

Services:

• Advertising: Creating and implementing effective advertising campaigns to reach target audiences. 
• Digital Marketing: Leveraging digital channels and strategies to promote brands and products. 
• Search Engine Optimization: Optimizing content to improve website visibility in search engine results. 
• Influencer Marketing: Partnering with influential individuals to enhance brand messaging and expand reach to broader audiences. 
• Content Marketing: Creating and distributing valuable content to attract and engage target audiences.