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Influencer Marketing Hub

Marketing News and Resources

Influencer Marketing Hub offers you all the latest Marketing news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of Marketing.

Influencer Marketing
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How Soltech Used Plant Creators to Turn Grow Lights Into Home Décor
How Soltech Used Plant Creators to Turn Grow Lights Into Home Décor
Most grow lights begin with the needs of the plant. Soltech also considered the room around it. The company built its early position around a simple tension. Houseplants need sufficient light, but...
Going Multilingual: What AI Dubbing Actually Does For Creators, and What It Doesn’t
Going Multilingual: What AI Dubbing Actually Does For Creators, and What It Doesn’t
There is a specific kind of frustration that hits creators somewhere around the point their channel starts working. You look at the analytics, and a meaningful share of your audience is in countries...
Why Creator Programs Are Becoming Full Growth Systems
Why Creator Programs Are Becoming Full Growth Systems
It is a surprising recommendation from AJ Eckstein, founder and CEO of Creator Match. His company manages creator campaigns for technology brands and recently approved $1 million in creator offers...
Creator Economy
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How Creators Can Monetize TikTok Views and Build More Predictable Income
How Creators Can Monetize TikTok Views and Build More Predictable Income
A creator can spend hours developing an idea, filming several takes, editing the final video, and packaging a product into a story their audience actually wants to watch. The video performs. It...
Snapchat Is Giving Creator Agencies Their Own Seat at the Table
Snapchat Is Giving Creator Agencies Their Own Seat at the Table
Snapchat's latest agency announcement covers a lot of ground. The company introduced new Business Manager capabilities, refreshed its Agency Partner badges, expanded its Indy Agency Partner...
Acceleration Partners Names Suzannah Tarkington VP of Influencer Marketing
Acceleration Partners Names Suzannah Tarkington VP of Influencer Marketing
Influencer and affiliate marketing have traditionally occupied different corners of the marketing mix. One focused on reach, creative storytelling, and cultural relevance, while the other was built...
eCommerce
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I Built a Beautiful Brand That (Initially) Failed. Here’s What I’d Do Differently
I Built a Beautiful Brand That (Initially) Failed. Here’s What I’d Do Differently
The Math × Humanity Formula Behind DTC Brands That Actually Scale On launch day for Equal Parts, my first brand as a co-founder at Pattern Brands, we were ready for a wave of orders. We had...
How to Choose a Shopify Plus Agency (Without Getting Burned)
How to Choose a Shopify Plus Agency (Without Getting Burned)
I've helped build north of 500 Shopify stores over the last 12 years. A good share of them were rebuilds, brands that came to me after another agency left them with a half-finished Plus migration, a...
Creators Drive the Demand. Can AI Shoppers Find the Product?
Creators Drive the Demand. Can AI Shoppers Find the Product?
A creator holds up a compact carry-on and says, “I’ve dragged this through six airports; it fits every overhead bin, and the front pocket actually holds my laptop.” The comments are filled...
Affiliate Marketing
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What Conversion Data From 10,000+ Creator Storefronts Reveals [Warm Click, Cold Page Problem]
What Conversion Data From 10,000+ Creator Storefronts Reveals [Warm Click, Cold Page Problem]
Brands running creator programs are seeing conversion rate lifts of 30%, 40%, even 214% — not from better creators, not from higher commissions, but from changing one thing: where the traffic goes...
How to Launch a Creator Affiliate Program That Actually Drives Sales (+ Free Checklist)
How to Launch a Creator Affiliate Program That Actually Drives Sales (+ Free Checklist)
For ecommerce brands, affiliate marketing is no longer just a coupon code channel. It is becoming a creator performance channel, but only if the program is built with the right goals, economics...
Why Your Affiliate Program Has a Retention Problem (And What to Do About It)
Why Your Affiliate Program Has a Retention Problem (And What to Do About It)
Most affiliate managers measure their program by the number of people in it. That number is easy to grow. Run another outreach campaign, and it goes up. Report it in a monthly update, and it looks...