Marketing News and Resources

Influencer Marketing Hub offers you all the latest Marketing news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of Marketing.

Influencer Marketing
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77 Live Streaming Stats to Help You Create New Revenue Streams
77 Live Streaming Stats to Help You Create New Revenue Streams
No matter what your age, you’ve probably live-streamed an event at one point. Most likely, you’ve live-streamed content multiple times—possibly even multiple times per day. If TV killed the...
Coronavirus (COVID-19) Marketing & Ad Spend Report (Updated July 2021)
Coronavirus (COVID-19) Marketing & Ad Spend Report (Updated July 2021)
COVID-19 has shocked the world and sent economies spinning. It was late-2019 when the virus first appeared in the Chinese city of Wuhan. Initially, it only affected China, but its effects are now...
The State of Influencer Marketing 2020: Benchmark Report
The State of Influencer Marketing 2020: Benchmark Report
We carried out our first influencer marketing survey in 2017, giving us excellent insight into the state of the industry. We repeated the exercise last year, and have now made our study an annual...
Creator Economy
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23 Podcast Statistics You Should Know in 2023
23 Podcast Statistics You Should Know in 2023
While consumers are wired to respond to visuals, the podcast industry has grown significantly over the years. One reason for its success is the convenience that it offers. Considering that...
The Latest Discord Statistics: Servers, Revenue, Data, and More
The Latest Discord Statistics: Servers, Revenue, Data, and More
You've likely come across Discord if you've needed a fast and efficient way of communicating online. Discord is a popular chat app. Although Discord initially found its niche as a way for gamers...
Creator Earnings: Benchmark Report 2023
Creator Earnings: Benchmark Report 2023
The global influencer market has grown tremendously since 2019, now worth over $21 billion this year compared to $16.4 billion in 2022. This growth has been paralleled by the evolution and expansion...
eCommerce
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Free Amazon Keyword Research Tool – A guide to Amazon Keyword Research
Free Amazon Keyword Research Tool – A guide to Amazon Keyword Research
If you've ever created website content, you will understand the importance of search engine optimization (SEO) to your online success. If your content isn't visible, nobody will see it, regardless of...
10 Retail Trends That Will Impact the Retail Industry in 2023
10 Retail Trends That Will Impact the Retail Industry in 2023
Retail trends can give you a glimpse of what the landscape will look like in 2023. Knowing which trends would impact the market and which ones you’d be able to apply to your company can help you...
Everything You Need to Know About Live Shopping on TikTok
Everything You Need to Know About Live Shopping on TikTok
Live shopping on social media has boomed as a direct result of the pandemic. Between March 2020 to July 2021 only, live commerce purchases around the world rose by 76%, and the live commerce industry...
Affiliate Marketing
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Top Affiliate Marketing Statistics for 2023
Top Affiliate Marketing Statistics for 2023
As an entrepreneur or business owner, you'd want your brand to reach a wider audience and meet its sales targets. Achieving these goals requires a lot of time, effort, and resources. Fortunately...
Top 8 Affiliate Marketing Strategies for 2024
Top 8 Affiliate Marketing Strategies for 2024
If you’ve ever Googled how to make money in your sleep, then you’ve probably heard of affiliate marketing. While it has been around since the internet’s early days, recent trends in digital...
The Ultimate Guide to Affiliate Marketing in 2024
The Ultimate Guide to Affiliate Marketing in 2024
Affiliate marketing is a great way to monetize your web traffic and earn additional income. It's a versatile stream of revenue that you can leverage no matter what your industry or niche. In this...