TikTok is blowing up! And if you’re already a TikToker or considering becoming one, you’ve probably wondered how to grow a large audience. You’ve also likely asked yourself “when is the best time to post on TikTok?”
And you aren’t alone when it comes to finding answers to both conundrums. Truth is, finding the perfect time to post content on social media isn’t easy. Sure, there are many stats and ideas out there for various platforms, but trends form and change almost daily. Also, just because you generate tons of likes and follows for a certain type of content at a certain time of the day, that doesn’t guarantee that what you post next will trend.
So, how do you find the best times to post on TikTok? And how do you maximise on your content creation to draw a larger following? In this post, we’ll give you two important questions you should ask to find the best times to post on TikTok for your audience. Once you’ve answered these questions, you’ll need to find a way to grow your audience.
While deciding a single best time to post on TikTok can be tricky here are results from over 100,000 posts we analyzed to find best engagement rates. (all expressed in EST and ignoring sectors):
- Monday: 6 AM, 10 AM, 10 PM
- Tuesday: 2 AM, 4 AM, *9 AM
- Wednesday: 7 AM, 8 AM, 11 PM
- Thursday: 9 AM, *12 AM, 7 PM
- Friday: *5 AM, 1 PM, 3 PM
- Saturday: 11 AM, 7 PM, 8 PM
- Sunday: 7 AM, 8 AM, 4 PM
Times marked with * offer particularly high levels of engagement.
Tips for Best Times to Post on TikTok:
Social media has created a constant need for the consumption of content. Whether video, GIFs or links to articles, people love scrolling through their feeds to find something to pass the time. And while producing content should always be your goal (something we’ll also cover further below), you also need to know when to connect with your audience.
Here are two questions to ask yourself to find the best time to post content on TikTok:
1. Where is Your Audience Located?
TikTok, like all social media platforms, has a global al base of users. For example, in the 1 in 7 people in Thailand have downloaded the app. In India, there are over 20 million users, while China comes in at a gargantuan 150 million and over 14 million in the USA.
Why do these numbers matter?
Well, if you have a global audience, that automatically influences how much content you produce. It also has bearing on when you should be posting content. Time zones automatically dictate that much of your content will be viewed during the busiest hours within a certain geography.
How do you use this information to find the best time to post on TikTok?
First, establish where your followers are. TikTok now offers the chance to turn your normal user account into a Pro account. Pro accounts come with a set of new features, one of which includes analytics.
Analytics will indicate how many followers you have, what their gender split is, and the top territories your followers come from. If you haven’t switched to a Pro account yet, here’s how:
Open the app and visit your profile. Next, access your privacy and settings area by tapping on the three dots in the top right-hand of your mobile phone screen. Then, go to Switch to Pro Account.
Follow the steps (this may include verifying your mobile number if you haven’t yet). Once your account has been switched over to a Pro account, you’ll be able to access your analytics.
While still in your privacy and settings area, tap Analytics in the Accounts section. Tap on the Followers tab and you’ll find details on your audience.
2. What Time is Your Audience Awake?
You’ve figured out where your audience is located. Now, it’s time to figure out when they are awake.
This part may seem a little tricker, but it’s really a simple matter of understanding time zones. For example, if you’re in Thailand and have tons of followers in India and Thailand, there is only around an hour and 30 minutes in time difference to consider. In fact, with a time difference that small, your posting schedule won’t be disrupted.
If, on the other hand, you have large audiences in North America and the UK, that’s different, You’ll have plan and schedule content around an eight hour time difference.
Regrettably, TikTok doesn’t come with any scheduling functionality. Also, there aren’t any social media management apps (yet) that allow you to link your TikTok account to post or schedule content.
You’ll have to build a content schedule to cover the biggest territories your fans come from.
It may not be pretty. It also will be hard to maintain if you have audiences in countries with large time differences, but it appears to be the only way to cover posting content for your audience (for now).
Having established when to post content for your audience, it’s time to share our tips on how to grow your following.
Here are six ways you can do to grow your following:
1. Find Your X-Factor
If you want to attract a large audience, you’ve got to find what makes you special. Most people think that your X-factor is a skill or physical feature, but it’s not. It’s a trait or collection of traits that stand out beyond your looks. Your looks and skills complement your X-Factor.
For example, Logan Paul is famous for his funny and crazy videos. His sense of humour shines through. The same goes for Liza Koshy. They both have strong comedic personalities that they let shine through on social media.
Not sure what your X-Factor is? Ask friends and family what the like most about you. You’ll have enough to go on instantly.
2. Increase Your Content Production
This one sounds obvious, but it’s also a little tough to manage. Creating more TikTok content requires more creativity. But you don’t need to constantly come up with new ideas. In fact, you can easily document what you’re up to.
Documenting is easier than constantly producing funny sketches. It’s also quicker to grab your phone and share an update with your audience than spending hours planning and recording to capture the perfect shot.
3. Collaborate With Other TikTokers
Ever heard of the term “cross-pollination” in social media? It’s the process of using one social media account to share a message with a new or larger group of followers on another account. By sharing your content with a fellow TikToker’s audience, you’re gaining access to more followers.
You’ll be able to pick up more new followers along the way.
Brands do this all the time and it works.
In the example below, Logan Paul partnered with Mark Dohner. The video generated 932,500+ likes and 1500 shares.
4. Get in on Challenges
Challenges are still a favourite on TikTok and a great way to attract a following. They are an easy way to get in front of a large audience, especially if the challenge is trending. Trending challenges are proof that people are paying attention to a challenge. There’s also a greater probability that your video will feature and generate views.
5. Use Hashtags
Hashtags are a quintessential element of social media. Without them, finding content can be challenging. And because people rely on and follow hashtags, getting found becomes much easier.
While hashtags will help your videos show up in search, don’t pick any hashtag for your video. You’ve got to do a little research. Identify hashtags related to your video and also elements used in your video.
Finding hashtags on TikTok is easy. Start with your first keyword in the search menu. Next, select the Hashtags tab to see all hashtags that include your search term.
While you could select every hashtag, be a little specific. Choose hashtags that have many views but are most relevant to your search term. This approach will make your content more relevant to TikTokers who come across it. And if they like what you’ve created, there’s a greater chance of them becoming followers.
6. Share Older Content
Sharing older content not recorded on TikTok is a good idea. As you’ll recall, tip number one was all about increasing the amount of content you share. So, sharing older content is a great way to ensure that you’ve got something fresh to offer your audience, even if it is a #TBT moment.
Growing your following on TikTok relies on a number of factors. First, you also need to know where your audience is located. Then, you need to establish the best time to post on TikTok based on time zone differences (yours and theirs). Together, these factors help you establish when your audience will most likely be online and searching for more of your content.
But to grow your following, you’ll need more than the right time of day to post content. You need to find your special trait and share it, produce more content, and leverage collaborations and hashtags. If you apply these tips consistently, you’ll be on your way to a growing follower count in no time.