Influencer Marketing Hub, in partnership with NeoReach, brings you this in‑depth 2025...
TikTok Pro App Rewards Positive Videos with Virtual...
Discover how TikTok’s new Pro version in Germany, Portugal, and Spain channels likes...
Dynamic Budget Re-allocation Framework (Weekly Sprints)
How can marketers ensure every euro of influencer spend drives maximum impact? What if...
Elasticity Modeling: How CPM Changes With Creator Tier
Influencer marketing budgets are at a crossroads: how can brands ensure every dollar...
Fake Giveaway Loophole Detection
Influencer‑driven giveaways have become a cornerstone of modern UGC strategies—but...
How Chips Ahoy Used Stranger Things AR Gamification to Drive...
A limited‑edition treat and AR adventure turn snack time into a Hawkins‑inspired...
Influencer Tool Showdown: HypeAuditor vs Modash vs FYI
Are you still trusting raw follower counts when vetting creators? Do manual gifting...
Deepfake & AI-Generated UGC: New Fraud Signals to Watch
Influencer campaigns are facing an invisible adversary: synthetic personas and...
TikTok Elevates Songwriters with New Marketing Tools
A dedicated profile label and Music Tab give composers a permanent home for their catalog...