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As social media becomes more popular and traditional advertising becomes less effective, more people are turning to influencers for product recommendations and reviews. This has given brands a chance to use influencer marketing and team up with influencers with a loyal following and a good reputation.
The influencer marketing industry has grown significantly over the years. In 2022, the industry is valued at $16.4 billion, a significant increase from its 2016 value of $1.7 billion. By discounting the potential of influencer marketing, companies risk missing out on a powerful approach to engaging with their target market.
Influencer marketing helps businesses increase brand awareness, grow their customer base, and boost sales through the reach and credibility of the influencer. It also lets brands create more authentic and relatable content that resonates with consumers and, in the end, helps them build stronger relationships with their target audience.
Although influencer marketing is an effective approach, there are still challenges that brands and agencies must address. One of the most significant hurdles is identifying the right influencers to work with. An influencer's value and potential cannot be solely determined based on their number of followers or subscribers. Additional factors such as their demographics, location, level of engagement, and interests must also be considered.
The good news is that crucial social media data can be collected and analyzed with the help of data science and artificial intelligence (AI). With the help of AI and machine learning (ML), marketers can minimize the challenges associated with influencer marketing.
AI-Powered Influencer Marketing Platforms in 2023:
AI's Impact on the Future of Influencer Marketing
AI is making influencer marketing more efficient, data-driven, and personalized. AI-powered tools are now available to help brands identify and evaluate potential influencers based on audience demographics, interests, and engagement rates.
AI-powered influencer marketing platforms can:
Improve targeting and personalization
AI aids brands in identifying their target audience and creating personalized influencer marketing campaigns. By scanning massive volumes of data, AI algorithms can detect patterns and trends, providing brands with insights into their audience's interests, activities, and behavior.
Increase efficiency
Influencer marketing platforms powered by AI can automate many of the time-consuming tasks that go along with it, like finding, screening, and managing influencers. Companies can save time and money through these platforms so they can focus on other parts of their marketing plan.
Get better insights
By analyzing data like engagement rates, click-through rates, and conversions, AI tools can help brands accurately determine the impact of their influencer marketing campaigns. This can provide marketers with valuable information on which strategies are working and which need to be improved.
Top 7 AI-Powered Influencer Marketing Platforms to Try
AI has dramatically changed the way digital marketing works. Here are 12 AI-driven platforms that can elevate your influencer marketing strategies.
GRIN is much more than just a software tool for influencer marketing; it’s a sophisticated and versatile platform that caters to a variety of marketing needs. These include affiliate marketing, consumer advocacy, athlete marketing, public relations, and branded content creation. The platform’s primary goal is to help businesses become household names through authentic content-creator relationships. Marketers who use GRIN’s platform can increase their influencer connections, revenue, and brand exposure without adding to their workload. GRIN offers AI-powered influencer analytics, which provides clients with the tools they need to run successful influencer campaigns. Additionally, the platform has tied-up software that covers social listening, email sequences, and relationship management tools like those found in high-end CRM software. GRIN’s AI technology also impacts reporting and analytics, content management, product seeding, payments, and influencer recruitment. Using its AI-powered system, marketers can also create briefs, submit proposals with customized landing pages, monitor content production, and centralize everything in the campaign workroom. Key services: influencer marketing, athlete marketing, brand content, PR and communications, and DTC eCommerce Pricing: upon request Notable clients: L’Oréal, Everlane, Trifecta, Boxycharm, Urban Outfitters, Vera Bradley, Parachute, Conair Key Features: Content Amplification, Search/Discovery, Influencer Lifecycle Management, Influencer Relationship Management, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Channels: Facebook, Instagram, TikTok, Twitter, Twitch, YouTube IMAI’s AI technology simplifies the process of influencer marketing, from choosing influencers to optimizing campaigns. It uses ML algorithms to help marketers identify the most relevant influencers for their campaigns. The firm’s AI technology also analyzes social media data to assess an influencer’s credibility, engagement rates, and brand affinity, among other variables, to provide brands with a more comprehensive assessment of an influencer’s actual impact. One of the best things about IMAI’s AI technology is that it makes the selection process more efficient and streamlined. By looking at audience profiles, preferences, and behaviors, IMAI’s algorithms can find the influencers who are most likely to connect with a brand’s core audience. This can help marketers find the best influencers for their campaigns faster and with less work. The Client Reporting Dashboard gives IMAI’s clients real-time information about how their campaigns are doing, such as the engagement rate, number of impressions, and number of people reached. With this information, brands can make marketing decisions based on data and make sure their campaigns have the most impact possible. Key services: search and analyze, influencer management, client reporting dashboards Pricing: $99/month (for individuals); $499/month (for growth); $1200/month (scale); a free trial is available Notable clients: Samsung, Estee Lauder, Clinique, P&G, AliExpress, Bobbi Brown, Sony, Budweiser, EA Games, Spotify Key Features: Influencer Marketplace, Search/Discovery, Influencer Relationship Management, Team Collaboration Tools, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, White Label Reporting, Fake Follower/Fraud Detection, Payment Processing, Social Listening, Client Relationship Management, Channels: Instagram, YouTube, TikTok, Twitch, Twitter NeoReach is a sophisticated influencer marketing platform that uses advanced AI-based algorithms to scan major social media platforms and index influencers based on their specific information. While NeoReach is primarily designed for large corporations and can be quite expensive, its premium offerings and top-tier data make it worth the investment. NeoReach has a large database of influencers from many different industries and sectors. Its AI and ML technologies let marketers find niche influencers and connect with them. This data can then be utilized to produce content that will appeal to the brand’s target audience. The platform also tracks campaign progress and evaluates outcomes over time. One of NeoReach’s standout features is its fraud detection and reporting capabilities. The platform’s powerful AI-based fraud-detection engine can analyze social accounts for fraudulent interaction and fake followers. NeoReach’s audit methodology is based on analytics that statistically correlate fake followers/likes to known bot farms. Furthermore, NeoReach provides influencer marketing software that is built for scalability. Marketers can use this AI-driven software to easily find, implement, and evaluate user-generated content campaigns. They can search NeoReach’s influencer database or import and evaluate their own using over 40 predefined criteria. NeoReach’s influencer activation operations are also automated, which saves time and resources. Key services: tech-enabled services, software, paid media, fraud detection, API Pricing: upon request Notable clients: Amazon, Airbnb, The New York Times, Honda, Walmart Key Features: Campaign Management, Search/Discovery, Influencer Relationship Management, Team Collaboration Tools, Campaign Reporting, Influencer Analysis, Audience Analysis, Forms and Compliance, Channels: Facebook, Twitter, Instagram, YouTube, Pinterest, Snapchat Affable is a highly effective influencer marketing platform that facilitates the launch of multiple campaigns in record time. With a network of over six million influencers, the platform places strong emphasis on five social channels and uses one unified, AI-driven system. Over 100 global brands and 4,300 data-driven marketers trust Affable to provide a full-service, AI-powered solution for influencers. Affable’s in-house team developed its AI algorithms from scratch. Every day, the algorithms scan the social web and collect massive amounts of valuable data for both brands and agencies. Unlike marketplaces with limited influencer rosters, Affable indexes and marks all public social media users, making it easier for marketers to find suitable influencers for their campaigns. Affable’s Influencer & Content Discovery tools in particular leverage the platform’s AI technology to help brands identify authentic and credible influencers. With Affable’s influencer discovery tools, brands and agencies can search for influencers based on various factors such as age, gender, race, location, activities, interests, engagement rate, brand affinity, and content. The platform’s AI technology makes it easy to measure the impact that influencers have on campaigns, enabling custom reports to be created with just one click. Additionally, the platform provides integrated insights and data on reach and engagement, as well as sentiment analysis of comments on influencers’ posts. Key services: platforms for major social media channels, solutions for enterprise brands, solutions for DTC eCommerce brands, solutions for marketing and PR agencies Pricing: upon request Notable clients: Unilab, Vivo, Wattpad, BlendJet, Mompush, Clean Juice, Healing Maps Key Features: Search/Discovery, Influencer Relationship Management, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Social Listening, Competitor Research, Channels: Instagram, Facebook, YouTube, TikTok HypeAuditor is an influencer marketing platform that harnesses the power of AI to help businesses find trustworthy and effective influencers to collaborate with. It has gained a reputation for having one of the best fraud detection systems in the industry. Its AI algorithms can even spot fraudulent behavior from influencers such as buying fake followers and engagement. Through its Influencer Analytics platform, HypeAuditor uses AI to accurately measure how well influencer marketing campaigns work. By looking at metrics like engagement rates, impressions, and reach, the platform gives brands valuable information they can use to improve their marketing and make better use of their budgets. Its AI-driven Influencer Discovery service helps brands identify suitable influencers for their target audience. By evaluating data on demographics, location, interests, and engagement rates, the platform recommends influencers who are most likely to connect with the brand’s audience, resulting in more effective collaborations and outcomes. Key services: influencer analytics, influencer discovery, campaign management, and market analysis Pricing: Starts at $399; free trial available Notable clients: Dior, Philips, H&M, Heineken, Unilever, Shiseido, Marriott Key Features: Search/Discovery, Campaign Reporting, Influencer Analysis, Audience Analysis, White Label Reporting, Fake Follower/Fraud Detection, Channels: Instagram, YouTube, TikTok, Twitch, Twitter Linqia is a platform that helps marketers reach their target audience by using content from verified influencers. The program is performance-based and AI-focused to figure out which influencers will work best for a given campaign. To help marketers develop optimal creative strategies, Linqia uses predictive algorithms based on an extensive database of over 25 million influencer posts. Its AI content analysis tracks reach and engagement using a closed-loop monitoring system and data from other credible sources, like in-store shopping. Linqia recently added Google Vision AI to its Resonate platform to give it more advanced AI features. Google Vision allows for rapid analysis of thousands of images to detect metadata such as objects, labels, brand logos, and other key attributes. By using Google Vision’s technology, marketers can quickly identify influencers who are a good fit for their brand, reducing the time and effort typically involved in this process. Linqia’s AI technology is also used to identify influencer interests, affinities, and aesthetics, enabling a more comprehensive understanding of an influencer’s content across multiple channels. This data helps Linqia build a more detailed model to determine the best marketing plan, leading to great results across the board. Key services: data-driven campaign strategy, in-house creative direction, influencer management, applied insights and learnings Pricing: on request Notable clients: McDonald’s, Clorox, Bayer, Anheuser-Busch, GM Socialfaim is an AI-powered influencer marketing solution focused on enhancing brand value across major social media channels. The software operates through data-driven insights that allow marketers to evaluate an influencer’s reach through multiple platforms. The program provides recommendations on relevant influencers based on its extensive database of around 2.9 million influencers, filtered by specific niche, industry, keyword, or hashtag. Designed for freelancers and small and medium-sized businesses, Socialfaim delivers comprehensive data reports on an influencer’s audience, including the percentage breakdown of the targeted age group and gender. Brands can also segment the audience report for more specific results. The software offers real-time insights and key performance indicators (KPIs), such as earned media value (EMV) and demographic data, for effective campaign assessment. In addition, Socialfaim features an automated influencer relationship management system that streamlines communication and provides customizable groups, tracking, mass messaging, and automatic reminders. Key services: influencer marketing, technology for brands, technology for influencers Pricing: $69/month (for growth); $499/month (for premium) Notable clients: Bioderma, Flybot, Alippo, TikTok, Sweet Dreams, Flipkart Plus
1. Grin
2. IMAI
3. NeoReach
4. Affable.ai
5. HypeAuditor
6. Linqia
7. Socialfaim
Final Thoughts
Influencer marketing platforms can be a big part of your brand's marketing strategy. They can increase traffic, generate high-quality leads, build brand loyalty, and make your brand more well-known in various social networks. As these platforms continue to evolve, more advanced AI-driven features are expected to emerge.
Although AI-powered influencer marketing tools can be expensive and complex, the investment can be well worth it. If you choose to utilize any of the listed platforms, make sure to communicate with their team, inquire about their AI and ML technologies, and seek guidance whenever necessary to optimize your experience. With clear goals in mind, any of these platforms can be an invaluable asset to your influencer marketing efforts.
