26 Best Influencer Marketing Software For 2024 [Updated]

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Influencer Marketing Hub sets itself apart from conventional review platforms through the involvement of Influencer Marketing experts such as Werner Geyser, Djanan Kasumovic, Camille Kennedy, Dave Eagle, and other notable industry figures. This expert team brings a profound understanding of the Influencer Marketing landscape, assessing tools and platforms with an insider’s perspective on capabilities, experience, and industry acumen. Unlike user-generated review platforms, Influencer Marketing Hub’s evaluations are rooted in extensive firsthand experience and direct interactions with the tools and platforms in question. This ensures that the reviews are not only trustworthy but also deeply informed. High-caliber brands like Grin, Brandwatch Influencer Marketing Software, and Upfluence undergo rigorous monthly evaluations, highlighting the platform’s commitment to identifying and showcasing top-tier solutions in Influencer Marketing and beyond.

Influencer Marketing Hub has consistently been recognized by leading media outlets for our authoritative data, findings, and insights within the Influencer Marketing landscape. Our platform is frequently cited as a trusted source of information, demonstrating the value and impact of our work in shaping industry standards and practices.

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Influencer Marketing Hub employs an expert-driven methodology to evaluate Influencer Marketing agencies, ensuring that our recommendations are both reliable and comprehensive. This approach is designed to help businesses and individuals find the best agencies to meet their specific Influencer Marketing needs. Here’s how we assess the various agencies like Grin, Brandwatch Influencer Marketing Software, and Upfluence:

Strategic Analysis of Agency Capabilities: We start by examining each Influencer Marketing agency’s core competencies, such as SEO, PPC, content marketing, and social media strategy. Our focus is on identifying Influencer Marketing that not only offer a wide range of services but also demonstrate exceptional skill in executing high-impact Influencer Marketing campaigns.

The influencer approach to marketing is a slow and steady one. Unlike traditional marketing, businesses need to be willing to invest the time to develop honest and authentic relationships with their influencers. And, often, the results aren’t measured in dollars and cents, but in the acquisition of new brand loyalists. It can be difficult to gauge success without a bank statement to back it up.

While the actual marketing requires time and personal attention, managing campaigns and influencer relationships doesn’t have to be so labor-intensive. Finding the right people to work with, monitoring campaigns, measuring success (or failure) — these are all important tasks. But that doesn’t mean they have to make big demands on your time. That’s what influencer software is for. In the same way that accounting tools save you time in counting your money, leaving you free to focus on earning it, influencer marketing software reduces the time-suck of the administrative tasks that can distract you from reaching your goals.

Influencer marketing software are online tools that make the influencer marketing process easier for brands. Before the arrival of influencer marketing software, it could take brands a considerable time to discover potential influencers, develop relationships with influencers, and run campaigns. Finding suitable influencers was particularly difficult if you didn’t already have inside industry knowledge. The arrival of influencer marketing software with specialist influencer search engines made this process much simpler. Over time, these influencer marketing platforms offered additional services to brands, such as relationship management, campaign management, third-party analytics, influencer content amplification, and sometimes influencer marketplaces.


Best Influencer Marketing Software For 2024

Top
influencer marketing software
2024

1. Grin

Grin

Best For: eCommerce businesses of all sizes

Channels: Facebook, Instagram, TikTok, X (Twitter), Twitch, YouTube

Pricing: On request. They do say that they offer multiple pricing tiers based on the level of a brand’s influencer marketing program and its individual needs.

Grin is end-to-end influencer marketing management software designed for eCommerce. With Grin, you get the systems and data you need, while retaining complete control of your influencer relationships.

You go through a five-step process when you use Grin:

  • Import your influencers – upload your roster of Influencers, and Grin will build private profiles for everyone in your program. You can also discover new Influencers using their advanced search.
  • Connect E-commerce, email, and Slack – Grin syncs all your influencer communication, tracks revenue, and notifies you when important things happen.
  • Aggregate content. Attribute revenue – Grin uses Google Vision to analyze and categorize your branded content, making it easy to find what you need. With your store connected, Grin attributes revenue across your entire program.
  • Automate recruitment. Run campaigns – Publish landing pages to manage inbound applications and automate outbound to recruit new influencers. Run highly targeted campaigns while tracking everything in the process.
  • Send product. Manage payments – Import your products and let your influencers choose their style, Grin will track the delivery. Collect W2’s, track, and manage payments at scale.

Key Features: Content Amplification, Search/Discovery, Influencer Lifecycle Management, Influencer Relationship Management, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance.

Integrations: Grin allows you to integrate much of your software, simplifying interactions with your influencers. This includes Shopify, Gmail, WooCommerce, Office 365, Slack, SMS, PayPal, and Magento.

Key Features: Content Amplification, Search/Discovery, Influencer Lifecycle Management, Influencer Relationship Management, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance,

Channels: Facebook, Instagram, TikTok, Twitter, Twitch, YouTube


2. Brandwatch Influencer Marketing Software

Brandwatch Influencer Marketing Software

Best For: Large-scale organizations

Channels: YouTube, Facebook, Instagram, X (Twitter), Twitch, TikTok, Shopify

Pricing: Customized, although packages start as low as $750 for smaller enterprises.

Trusted by thousands of big-name brands like Unilever, Nestlé, and Delta, Brandwatch offers a number of features to help with marketing. With regard to influencer marketing specifically, it offers an end-to-end solution for discovering influencers, handling influencer relations, and managing campaigns.

It’s especially useful for influencer discovery. Its Audiences product gives you a better understanding of potential influencers’ own audiences, helping you to choose the influencers that will resonate with the right crowd. It also includes a helpful proprietary Influence Score that distinguishes large followings from genuine engagement. Not only does its influencer intelligence make it straightforward to pinpoint the best matches for your brand, but it also helps you discover smaller influencers that similar brands might have overlooked.

Brandwatch’s huge influencer database helps you even further with the influencer discovery stage. In its network, you’ll find millions of influencers on Instagram, YouTube, and TikTok, and with the help of various filters, it’s straightforward to refine your search further.

In addition to influencer search tools, Brandwatch also offers a range of other useful features like streamlined workflows and real-time customizable reports to help with other stages involved in influencer marketing. For example, when FaZe Clan, a leading name in esports, started using the Brandwatch Influence software they managed to reduce the hours they normally spend on reporting by a massive 85%.

Key Features: Influencer Discovery, Influencer directory management, Creation of private influencer network, Campaign management and reporting, Broad platform coverage, Automated reporting.

Integrations: Brandwatch Influence features integrations with Shopify and Bitly. Influence’s integration with Bitly allows you to add and track Bitly links to your campaigns to see your link clicks along with your other campaign post metrics all in one place. Its integration with Shopify gives you the power to track your shops’ sales performance across your campaigns.

Key Features: Influencer Discovery, Influencer directory management, Creation of private influencer network, Campaign management and reporting, Broad platform coverage, Automated reporting,

Channels: YouTube, Facebook, Instagram, Twitter, Twitch, TikTok, Shopify


3. Upfluence

Upfluence

Best For: eCommerce businesses of all sizes

Channels: Instagram, YouTube, Facebook, Twitch, TikTok, X (Twitter), Pinterest, Blogs

Pricing: There are three levels of service, each with a monthly fee (but sold on an annual basis). Pricing is tailored to your needs.  Fees are based on the number of active influencers in a campaign, helping brands to easily scale campaigns over time.

Upfluence started as one of the earliest and most robust search and discovery tools, but it has evolved with the times, offering users multiple ways to uncover new influencers and ambassadors. Every part of your influencer campaign can be managed in one place; from influencer search and identification to outreach, briefs, payments, tracking performance, and much more.

It places much focus now on eCommerce and its integration with the most common eCommerce software in order to help brands uncover influencers within their network of customers, subscribers, and followers. Brands can also drive online sales with affiliate campaigns with native promo code generation and tracking within Upfluence.

You can also search through Upfluence’s own database to find influencers using advanced search filters like keywords, location, social platform, or number of followers.

Upfluence’s influencer and affiliate software includes all the tools you need to streamline your campaigns.

Key Features: Influencer Search & Discovery, Relationship Management, Campaign Management, Third Party Analytics, Automated Recruiting, Influencer Lifecycle Management, Team Collaboration Tools, Content Review, Campaign Reporting, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Payment Processing, Social Listening, Affiliate Management, Affiliate Campaigns.

Integrations: Upfluence features many integrations with your other software. These include integrations with eCommerce software (Shopify, WooCommerce, Adobe Commerce, and BigCommerce), mailing providers (Outlook and Gmail), CRMs (Klaviyo and Zapier), payment software (PayPal), affiliate platforms (Refersion), and social network management (Hootsuite).

Key Features: Influencer Search & Discovery, Relationship Management, Campaign Management, Third Party Analytics, Automated Recruiting, Influencer Lifecycle Management, Team Collaboration Tools, Content Review, Campaign Reporting, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Payment Processing, Social Listening, Affiliate Management, Affiliate Campaigns,

Channels: Instagram, Youtube, Facebook, Twitch, Tiktok, Twitter, Pinterest, Blogs


4. Creator.co

Creator.co

Best For: Brands and agencies of all sizes

Channels: Instagram, YouTube, TikTok. Coming soon: Facebook, Twitch, X (Twitter)

Pricing: Multiple plans for brands and agencies, from $460/mo (minimum 3-month subscription required for all plans, plus one-time $395 onboarding fee).

Creator.co focuses as much on creating content as it is on the distribution of that content. It offers two versions of its influencer marketing software. One is “full access,” much like most other influencer software covered in this post. Here you build and post your campaign, search, filter, and invite creators, analyze and active creators, and then watch their content roll in. Alternatively, you can opt for more automated influencer marketing software services. You begin by onboarding with a campaign specialist and leave Creator.co to handle recruiting, negotiating, and execution. Your specialist will then recruit influencers for you, with you analyzing and activating those that interest you. Again, you can sit back and watch the content roll in.

You begin by defining and creating a campaign no matter which option you choose. You can either customize your campaign or pick a prefabricated type. For example, the ShoutOut campaign offers the exchange of free products for exposure (along with cash if necessary). The Giveaways campaign allows you to work with influencers to drive followers to your profile by running contests for free stuff. 

In addition to self-serve and managed collaborations, Creator.co offers managed services, including paid ad management and social media management. They have continued to make upgrades to the platform, including a marketplace (their Collaboration Hub) where brands can connect their store, list products, and invite creators, publishers, and influencers to promote the brand through their storefronts. In addition, Creator.co lets brands run affiliate programs through the platform. Here, you connect your store, select the products, and set commissions. You can invite your fans and other influencers to apply and build your community. The platform allows you to track all shares, clicks, and conversions from your affiliates, with commissions being automatically paid.

Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Fake Follower/Fraud Detection, Payment Processing, Social Listening, Competitor Research, Creator Marketplace.

Integrations: Creator.co seamlessly integrates affiliate marketing. No other integrations are listed, although with all of your creators, campaigns, content, payments, and analytics showing in one easy-to-use dashboard, presumably, they have appropriate integrations to enable this.

Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Fake Follower/Fraud Detection, Payment Processing, Social Listening, Competitor Research, Creator Marketplace,

Channels: Instagram, YouTube, TikTok


5. LTK (formerly rewardStyle)

LTK (formerly rewardStyle)

    Best For: eCommerce businesses of all sizes (LTK makes having an eCommerce website a requirement of service)

    Channels: Instagram, TikTok, YouTube, Facebook, Pinterest, X (Twitter), Blogs, LTK App

    Pricing: LTK offers three plans, from $5,000 per year (annual pricing only). Brands are subject to a $2,400 onboarding fee

    Giving creators a significant tech advantage to make themselves power partners to brands is what the founder of LTK had in mind when the service was designed. The technology company is hailed as one of the most trusted and successful influencer networks worldwide, with the capacity to drive billions in brand purchases. This is possible from LTK’s massive curated creator community, which is spread throughout more than 100 countries.

    LTK has undeniably succeeded in its primary goal of becoming an industry leader in finding the right talent for brands to make successful campaigns. LTK has achieved this by creating an all-inclusive platform that is designed to carry out all the tasks necessary to run campaigns, from finding and signing up influencers to post-campaign analysis.

    With its formidable roster of creators, LTK is the most qualified in helping brands reach their target audiences by creating premium content on social media platforms like YouTube and Instagram. LTK is well aware that there isn’t a one-size-fits-all when it comes to managing influencer campaigns and has thus adjusted its partner management skills accordingly.  Clients appreciate how flexible partners can be when it comes to managing branded influencer campaigns. They also like the freedom that brands and creators can tap into when working on content and deliverables.

    Key Features: Search/Discovery, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Product/Gifting Tools, Forms and Compliance, Payment Processing.

    Integrations: Shopify Plus, websites (using LTK Widget).

    Key Features: Search/Discovery, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Product/Gifting Tools, Forms and Compliance, Payment Processing,

    Channels: Instagram, TikTok, YouTube, Facebook, Pinterest, Twitter, Blogs, LTK App


    6. Influencity

    Influencity

    Best For: Small, medium, and large businesses, agencies

    Channels: Instagram, YouTube, TikTok

    Pricing: Influencity offers plans for every sized organization, from $168/mo for the Basic Plan. If you don’t like one of their standard plans you can create your own bundle, adding tools appropriate to your size and needs.

    Influencity is a game-changer in the world of influencer marketing, redefining how brands strategize, create, and execute their content marketing endeavors. By granting access to comprehensive profile statistics and analyzing millions of influential content creators across social media, Influencity empowers brands to establish a stronger Influencer Relationship Management (IRM) strategy.

    Influencity is a go-to choice for companies of all sizes aiming to boost their brand impressions. Numerous top brands have harnessed the software’s capabilities to gain invaluable influencer performance insights, optimizing their campaigns for success. Influencity serves as the ultimate hub where you can access all the data needed to refine your influencer marketing strategy. With access to over 200 million influencer profiles, Influencity allows you to explore diverse industries, hobbies, interests, and styles which empowers you to connect with influencers who authentically resonate with your key demographic, fostering authentic and impactful brand partnerships.

    Influencity’s journey began in 2014 and this platform has transitioned from its early focus on automatic tweet publication by influencers to harnessing Instagram, TikTok, and YouTube data on a massive scale. Adapting to the evolving needs of businesses, Influencity now offers a comprehensive email integration solution, which enables businesses to streamline communication, automate customer segmentation, and engage with their audiences more effectively, enhancing the overall influencer marketing experience.

    Influencity’s pricing structure caters to clients of all sizes. You can personalize your plan by selecting the features that align with your specific requirements. With Influencity, the journey from ordinary to extraordinary influencer marketing begins.

    Key Features: Search/Discovery, Influencer Lifecycle Management, Influencer Relationship Management, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Fake Follower/Fraud Detection, Exportable reports, Team/Collaboration Tools.

    Integrations: Email, eCommerce (Shopify).

    Key Features: Search/Discovery, Influencer Lifecycle Management, Influencer Relationship Management, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Fake Follower/Fraud Detection, Exportable reports, Team/Collaboration Tools,

    Channels: Instagram, YouTube, TikTok


    7. #paid

    #paid

    Best For: DTC brands, agencies, and B2C businesses of all sizes

    Channels: Instagram, Facebook, YouTube, TikTok

    Pricing: #paid has three pricing plans from $499/mo. All permit unlimited campaigns per month, with at least 10 hand-raised creators per campaign. The higher plans add creator whitelisting licenses and additional features.

    Although #paid functions like any other influencer marketplace, it differs in two key aspects. Firstly, it allows for Whitelisted Ads. You can whitelist specific creators and content for use with paid Facebook and Instagram ads. #paid connects with Facebook Ads Manager and allows these ads to be pushed into timelines and feeds under the creator’s actual handle. This gives these posts a more authentic feel to audiences. You can reach your target audience without being restricted to just those who follow your influencer.

    Secondly, #paid gives you a Handraise. Here, interested influencers can “raise” their hand to signal interest and wait for brands to call upon them. Creators who use a Handraise write a message describing why they believe they’re a good fit, and what their strategy for a campaign might be. #paid has a team of people who vet each Handraise.

    Creators set their rates upfront, so there’s no time wasted going back and forth negotiating. Brands put together an order for content, e.g., two posts and two stories for Instagram. This makes it easy to see where their budget is going.

    #paid has taken the foundation of what a marketplace is and transformed it into something much more. Their target customers are large businesses with big marketing budgets.

    Key Features: Influencer Marketplace, Automated Recruiting, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Payment Processing, Influencer Whitelisting, Creator Marketplace.

    Integrations: Not stated on their website.

    Key Features: Influencer Marketplace, Automated Recruiting, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Payment Processing, Influencer Whitelisting, Creator Marketplace,

    Channels: Instagram, Facebook, Youtube, Tiktok


    8. Skeepers

    Skeepers

    Best For: Medium and large eCommerce businesses

    Channels: TikTok, Instagram, Shopify, Retail Sites, Brand Website

    Pricing: Skeepers doesn’t publicize its pricing, so you will need to approach them for a quote.

    Skeepers’ software covers more than just influencer marketing and includes products assisting with Ratings and Reviews, Feedback Management, Customer Data Activation, Live Shopping, and Consumer Videos, alongside Influencer Marketing.

    Skeepers includes a standout influencer marketing platform that prioritizes trust as its core principle. With access to 100,000+ pre-vetted nano and micro-influencers across a variety of social media channels, it excels in curating authentic content that will improve your brand image and increase your sales.

    Skeepers is unique with its streamlined campaign management, freeing you to nurture influencer relationships. You retain content rights from influencers which allows you to use their photos and videos in your marketing campaigns or on any of your communication channels. What’s more, the “Influencer Marketing” solution guarantees precision in influencer selection, and real-time analytics help to optimize your campaigns.

    A user-friendly four-step process guides you through campaign creation, profile selection, content generation, and data utilization ensuring genuine experiences in just a few clicks. Skeepers serves diverse industries, boasting 8,000+ clients, including well-known brands such as Yves Rocher, Petit Bateau, Berceau Magique, and Clarins. It consistently delivers results across industries, making it a top choice for authentic and effective influencer collaborations.

    Key Features: Campaign Management, Influencer Discovery, Social Media Monitoring, Faceted Search / Filtering.

    Integrations: Shopify.

    Key Features: Campaign Management, Influencer Discovery, Social Media Monitoring, Faceted Search / Filtering,

    Channels: Tik Tok, Instagram, Shopify, Retail Sites, Brand Website


    9. indaHash

    indaHash

    Best For: Small, Medium, and Large Brands and Agencies

    Channels: Instagram, YouTube, Facebook, Snapchat, TikTok 

    Pricing: Customized based on specific business needs; details available upon request

    IndaHash is an Influencer Marketing Software offering a comprehensive suite tailored for brands and agencies eager to harness the power of influencer marketing. With IndaHash, you embark on a journey of seamless influencer campaign management, leveraging tools like Creator Lists for analyzing huge numbers of influencers and Content Moderation for innovative content strategies.

    Your experience with indaHash involves:

    • Influencer Discovery and Management: Utilize the Creator Search to find influencers aligned with your brand ethos. Manage relationships and campaigns efficiently with their intuitive interface.
    • Data-Driven Campaigns: Leverage AI Image Recognition and Audience Overlap Tools for targeted campaigns, ensuring your message reaches the intended audience.
    • Content and Performance Analysis: Use the Competitor Post Check and Advanced Report Generator for insightful analytics, helping you stay ahead in the competitive landscape.
    • Real-Time Insights: Benefit from real-time analytics for on-the-go campaign adjustments and data-backed decision-making.

    Key Features: Engagement Rate Analysis, Audience Demographics, Crisis Detection, Team and task Management, Content Autodiscovery, Personalized Creator Onboarding, Comprehensive CRM Solution.

    Integrations: indaHash integrates with major eCommerce platforms like Shopify and WooCommerce.

    Key Features: Search/Discovery, Influencer Relationship Management, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, White Label Reporting, E-commerce Tools, Fake Follower/Fraud Detection, Visual Discovery,

    Channels: Instagram, Snapchat, Facebook


    10. Kolsquare

    Kolsquare

    Best For: Small to large businesses

    Channels: Instagram, Facebook, X (Twitter), YouTube, TikTok

    Pricing: Tailor-made packages, starting at €500 per month. Offers special NGO and startup rates.

    Kolsquare is no stranger to connecting brands with influential names for marketing purposes.

    Before Kolsquare rebranded to its current name (which, by the way, stands for key opinion leaders), it connected brands with celebrities. Fast-forward many years and it boasts clients like Coca-Cola, Danone, and Decathlon as well as a huge network of influencers (aka key opinion leaders).

    Although Kolsquare has always catered to medium and large businesses, with pricing set at that level, they now offer cheaper plans for start-ups and small businesses. Thanks to its team collaboration features, bigger teams will find it invaluable. You can edit access rules to the campaigns of your team directly via your intuitive interface. Then, when it’s time to share your results, you can create a personalized link with your logo that the rest of your team can use to view day-to-day online reporting.

    Not only does Kolsquare streamline campaign reporting, but it also offers valuable stats about potential influencers before you kick off any campaigns. For example, it offers a Kolsquare Analytics Sidebar. With this Chrome extension, you’ll be able to find automatically calculated engagement rates, audiences’ socio-demographic data, and credibility scores. This data makes it much easier to gauge if the influencer’s audience matches your own target market.

    It’s this ability to identify influencer profiles relevant to a specific brand that was one of the main features that convinced Fizzer to sign up for Kolsquare. On average, they run one influencer campaign per month and have worked with over 100 key opinion leaders since turning to Kolsquare. Other features that some of their other happy clients have highlighted are its ease of use, reporting, and huge database.

    Key Features: Search/Discovery, Influencer Relationship Management, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Fake Follower/Fraud Detection, Payment Processing, Social Listening, Competitor Research.

    Integrations: Not stated on their website.

    Key Features: Search/Discovery, Influencer Relationship Management, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Fake Follower/Fraud Detection, Payment Processing, Social Listening, Competitor Research,

    Channels: Instagram, Facebook, Twitter, YouTube, TikTok


    11. VN Secure

    VN Secure

    Best For: Medium to large businesses

    Channels: TikTok, Instagram, Facebook, X (Twitter)

    Pricing: Pricing is custom-tailored to suit the needs of each business. Contact Viral Nation for a quote.

    Influencer marketing agency, Viral Nation, has recently updated the software solutions it uses to find and manage influencers. While you can work with Viral Nation (in its influencer agency role) to manage your campaigns, they have also made the software they use available, in four packages for brands to use self-service, depending on their focus and needs.

    The four software solutions Viral Nation offers are:

    • Viral Nation_Secure – this software focuses on brand safety when brand ambassadors, influencers, employees, and other creators post content about your brand. It helps you safeguard your reputation with fake account alerts and copyright infringement detection combined with historic background checks and ongoing social media monitoring for anyone associated with your brand.
    • Viral Nation_Talent – works on behalf of over 800 content creators, celebrities, and NIL athletes across 35+ content verticals on all platforms.
    • Viral Nation_Empower – meet your employees at their social expertise level and empower them with guided learning, automation, generative AI, and brand safety monitoring capabilities to drive adoption and incentivize social selling.
    • Viral Nation_CreatorOS – merges everything together – a talent management ecosystem connecting creators, talent managers, and brands for streamlined end-to-end talent discovery and management. Viral Nation_CreatorOS gives you comprehensive decision-making data where and when you need it.  It shows you the true impact of your influencer marketing campaigns so you can make quick and educated decisions to grow your business.

    Viral Nation_CreatorOS incorporates the main features of the other Viral Nation software.

    Key Features: Search/Discovery, Content Review, Influencer Analysis, Audience Analysis, Brand Safety, Fake Follower/Fraud Detection, Social Listening, Sentiment Analysis, Talent Management, Employee Advocacy.

    Integrations: Direct-to-Platform API Access First-Party Data.

    Key Features: Influencer Analysis, Moderation Tolerance Feature,

    Channels: TikTok, Instagram, Facebook, Twitter


    12. Klear

    Klear

    Best For: Medium to large brands and agencies, eCommerce businesses

    Channels: Instagram, YouTube, TikTok

    Pricing: Klear offers three plans, but pricing is customized based on customer size and need.

    Klear was initially developed as a tool to find influencers on Twitter (called Twtrland). Its strength was the quality of its data, offering insights into hundreds of millions of accounts on users’ posting habits, popularity, and followers’ demographics. Over time, however, the platform has diversified to cover over 30 million+ influencers across the creator economy. They also offer free influencer analysis tools for Facebook pages and Twitter.

    Klear’s AI divides influencers into over 60,000 topic categories and provides deep analytics about their audiences. Although data analysis is its strength, Klear has expanded to include campaign management, tracking, and some essential listening tools to monitor competitors.

    The “Monitors” section is actually more helpful for influencer marketing than you might imagine. You can monitor your own social performance, those of your competitors, and your preferred hashtags. You can see how you compare in terms of mentions, engagement, and follower growth. Most importantly, however, the monitors you set teach Klear’s algorithms the kinds of accounts and content relevant to your brand. The team at Klear sets up many of these monitors as part of your onboarding process to jumpstart machine learning.

    Amongst the wealth of data Klear presents you is a “True Reach” figure for influencers – what the algorithm determines to be realistic based on years of historical data. It gives each influencer a Klear Influencer Score to identify those users with the highest levels of influence.

    Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Fake Follower/Fraud Detection, Payment Processing, Social Listening, Competitor Research, Visual Discovery.

    Integrations: Shopify, Instagram.

    Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Fake Follower/Fraud Detection, Payment Processing, Social Listening, Competitor Research, Visual Discovery,

    Channels: Instagram, YouTube, TikTok


    13. NeoReach

    NeoReach

    Best For: Large companies and enterprises

    Channels: X (Twitter), Facebook, Instagram, YouTube, Pinterest, Snapchat

    Pricing: NeoReach gives customers custom pricing based on the number of users and a few other factors.

    NeoReach straddles the world between acting as an influencer marketing agency and providing influencer marketing software for businesses wishing to take charge of their own influencer marketing. Companies can work with NeoReach’s managed service teams to seamlessly launch influencer marketing campaigns at scale. Alternatively, individuals and teams can use their self-service platform to manage their own individual influencer relationships and execute their own user-generated content campaigns. In addition, enterprise applications can utilize NeoReach as an integrated API solution to power cross-channel social, consumer, and brand insights.

    The company’s garnered a lot of press attention for its influencer marketing software, attracted millions in investors, and—most importantly—some very big names to its growing client list. Wal-Mart, NBC/Universal, FanDuel, and The Travel Channel have all used the platform to forge and manage influencer relationships.

    NeoReach’s focus is on data. It maintains a database of over 3 million influencers across major social media platforms. While many competitors provide access only to influencers who’ve signed on to work through those platforms, NeoReach puts no such exclusivity limits on the talent pool. Instead, its powerful search engine allows brands to filter searches across multiple criteria, including any established brand affinities, social performance, and their followers’ demographics. Companies can then manage all their influencer relationships through NeoReach, including the negotiation of rates, creating campaign briefs, approving posts, and managing payments.

    You can purchase an add-on for API access. This gives you access to all the systems that power the NeoReach application. Integrate NeoReach data into your internal workflows and dashboards.

    Key Features: Campaign Management, Search/Discovery, Influencer Relationship Management, Team Collaboration Tools, Campaign Reporting, Influencer Analysis, Audience Analysis, Forms and Compliance.

    Integrations: The optional API add-on lets you seamlessly integrate NeoReach’s social insights with your enterprise application via a standard REST API which accepts standard parameters to return JSON data.

    Key Features: Campaign Management, Search/Discovery, Influencer Relationship Management, Team Collaboration Tools, Campaign Reporting, Influencer Analysis, Audience Analysis, Forms and Compliance,

    Channels: Facebook, Twitter, Instagram, YouTube, Pinterest, Snapchat


    14. Later Influence

    Later Influence

    Best For: Large eCommerce brands

    Channels: Instagram, Facebook, YouTube, TikTok, Twitch, Pinterest, X (Twitter) & Blogs

    Pricing: Mavrck doesn’t publicize its pricing, so you will need to approach them for a quote. Pricing is customized based on customer needs.

    The typical influencer marketing platform collates a database of people it believes are influential on social media and/or through blogging. As you have seen in the other profiles, some of the platforms invite influencers to apply to be part of their platform, while others use a completely automated system to find influencers. Usually, when a company uses influencer software to find suitable influencers, they will come to the platform in search of people in their vertical who appear to match their style and have sufficient followers and influence.

    Mavrck takes an entirely different approach, however. They have the view that instead of a company searching for suitable influencers to attract customers, they should instead turn their best existing customers into influencers who will extol the brand’s virtues. The main benefit of doing this is that you don’t have to convince an influencer who has never heard of you that you have a product worthy of their promotional efforts.

    Mavrck’s approach seems to be working as they have built an impressive client roster, including big-name companies like Gillette, Dunkin’ Donuts, Universal Studios, New Balance, Procter & Gamble, Sears, and JetBlue.

    Mavrck clients either set up a white-labeled standalone microsite or use a special plugin for their existing websites. They then encourage their customers to log into the site using a Facebook login. Mavrck grabs relevant data to determine the level of influence of any particular customer. Their algorithm can determine the reach and engagement of a brand’s customers. Based on this data, Mavryck can determine the level of influence a customer enjoys, and whether he/she would be of use for an influencer campaign.

    Any customers who are considered sufficiently influential are offered social activities to undertake and can earn rewards for completing them.

    So far, Mavrck has identified 10.6 million micro-influencers for its database, with 102.3 million social profiles. In many ways, Mavrck’s influencers are people who don’t know they are influencers. From their point of view, it’s like being in an advanced loyalty program, where they receive rewards for sharing content.

    Key Features: Campaign Management, Search/Discovery, Influencer Relationship Management, Campaign Reporting, Influencer Analysis, Product/Gifting Tools.

    Integrations: PayPal & TangoCard integrations make it easy to pay influencers seamlessly and safely in multiple currencies, as well as manage bulk payouts.

    Key Features: Search/Discovery, Influencer Relationship Management, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools,

    Channels: Facebook, Instagram, YouTube, Pinterest,TikTok, Twitter, Twitch, Blogs


    15. Refersion

    Refersion

    Best For: Medium to Large Size eCommerce brands

    Channels: Not stated on their website

    Pricing: Plans from $99/mo if paid annually.

    If we are being nitpicky, Refersion isn’t an example of influencer marketing software; it offers affiliate marketing services. However, Refersion also addresses many of the needs of firms wanting to engage in influencer marketing.

    Refersion was created in 2015 to help brands that create and manage vast affiliate marketing networks track transactions, enable payouts, and provide streamlined reporting. It means that firms didn’t have to get bogged down in numerous spreadsheets.

    The line between affiliates and influencers is becoming increasingly blurred, with many influencers now part of campaigns driving sales. It has not taken much for Refersion to adapt its offering to include influencer marketing software services. These include integrations with some other Influencer Discovery software services. Refersion is exploring more influencer-specific features, like discovery and campaign management, for future updates.

    The first stage of setting up Refersion involves integrating your eCommerce platform if you have one. Refersion has apps for all the leading platforms. You then upload the details for all your existing influencers and affiliates.

    You can set up offers in the Refersion marketplace, which is much like any influencer marketplace. However, the platform enables you to structure your offers in a logical way for each campaign.

    Influencers can sign into an influencer portal to see all the details of your offers, including any specific requirements you have set before you are willing to make payments.

    One handy feature that Refersion has is a type of content library containing all the visual assets your influencers use. Brands can make any changes to the content if they want to update and repurpose it. For example, changing an ad on the platform automatically changes it downstream on an influencer’s website.

    Key Features: Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, E-commerce Tools, Product/Gifting Tools, Payment Processing, Affiliate Management, Affiliate Campaigns, Affiliate Marketplace.

    Integrations: eCommerce (Shopify, BigCommerce, WooCommerce, Magenta, Stripe, and Chargebee), influencer discovery software (Upfluence, #paid, and Cohley), 30+ marketing app integrations, access to developer APIs.

    Refersion
    4.6 out of 5 stars
    This affiliate marketing platform helps brands scale their affiliate, influencer, and brand ambassador programs by simplifying management, reporting, and ensuring accurate tracking. This platform allows brands to easily manage all types of partnerships in one system.
    Ratings
    Features & Pricing
    Pros and Cons
    Ratings
    Features
    4.8
    Ease of Use
    4.5
    Reporting
    4.5
    Overall Score
    4.6
    Features & Pricing
    Unlimited Affiliates and Offers
    Automated Commissions/Payment
    Multi-Currency Support
    Easy-to-Integrate
    Performance Reporting
    First-Party Tracking
    Forms & Compliance
    Price starting at:$99
    Pros and Cons
    Really easy way to manage affiliates at scale
    Seamless affiliate onboarding
    Multiple ways to structure commissions
    Content library connects directly to affiliate websites (edit locally, advertise globally)
    Unique first-party tracking to ensure affiliate sales don't get missed
    Variety of performance reports
    Does not integrate with Amazon
    Does not support Multi-Level Marketing commissions
    Best for: Medium to Large Size E-commerce brands
    Refersion
    4.6 out of 5 stars
    This affiliate marketing platform helps brands scale their affiliate, influencer, and brand ambassador programs by simplifying management, reporting, and ensuring accurate tracking. This platform allows brands to easily manage all types of partnerships in one system.

    16. Influence.co

    Influence.co

    Best For: Small and medium-sized businesses

    Channels: Instagram, YouTube, Facebook, Pinterest, X (Twitter), Patreon, Snapchat, TikTok, Amazon

    Pricing: Influence.co operates a freemium model. Its basic free plans are described above. Paid plans start at $349/mo (for individuals) and $600/mo (for businesses).

    You can easily describe influence.co, which has been operating since 2016, as being the LinkedIn for influencer marketing. It operates differently from virtually every other influencer platform; in that it functions as its own kind of social media platform. This helps brands foster and sustain the sorts of authentic and long-term relationships that are at the heart of influencer marketing.

    influence.co is now a social network and marketplace with over 250,000 members, 150,000 of whom are influencers, and 70,000 businesses, including well-known brands like Amazon, Jack Daniels, Bumble, and Dyson.

    Discover Influence.co, a platform offering a variety of plans to suit both individual influencers and businesses. There are 3 types of membership with influence.co, Basic (free), Pro (paid), and Select (invitation only). 

    For influencers, there’s a fantastic opportunity to join a vibrant community of over 60K members at a very reasonable cost of just $4 per month.

    Personal plans include a free option with 3 Lists, 25 Conversations, and the ability to view 50 results per search. For a more comprehensive experience, the Pro plan offers unlimited Lists, 150 Conversations, and access to advanced demographics.

    Businesses can also benefit from Influence.co with a free plan featuring 3 Lists, 25 Conversations, and standard demographics. Alternatively, the Pro business plan provides unlimited Lists, 2,000 Conversations, and essential Team tools.

    Select is a curated collection of top-tier influencers. Select members receive access to exclusive influence.co events around the world, and special introductions to premier brands and agencies.

    Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis.

    Integrations: Not stated on their website, apart from a Chrome Extension.

    Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis,

    Channels: Instagram, YouTube, Facebook, Pinterest, Twitter, Patreon, Snapchat, Tiktok, Amazon


    17. BrandConnect (formerly Famebit)

    BrandConnect (formerly Famebit)

    Best For: Small to medium-sized businesses wishing to work with YouTube creators

    Channels: YouTube, Facebook, Tumblr, X (Twitter)

    Pricing: Using the YouTube BrandConnect software is free for brands, however brands still need to pay creators, like any other influencer marketplace. YouTube BrandConnect suggests suitable prices when connecting with creators. You set a budget, much as any other YouTube advertising campaign, for using influencer videos as ads.

    From the moment you land on the YouTube BrandConnect (formerly Famebit) website, it’s clear they’re going for a younger audience. Or, at least, trying to attract brands going for a younger audience. It doesn’t quite stand out as much as it once did, now having the consistent look of YouTube Advertising, but with a clear, uncluttered look focusing on videos of attractive 20-somethings having loads of fun, YouTube BrandConnect does not look like any other solution listed here. Which is perfect, because they’re doing things a little differently than all the others.

    Although the current incarnation of BrandConnect is still based on the original Famebit, it now only covers YouTube. It is currently only in trial with a selection of brands in the United States and India, although YouTube will presumably widen its availability in time.

    YouTube BrandConnect is a self-service platform that connects creators with opportunities for branded content campaigns. Brands can use the proprietary influencer dashboard to execute their branded content campaigns and identify creators with whom to work.

    Participating influencers receive a customizable Media Kit, with audience insights tailored to their channel, so they can pitch themselves to brands and secure deals.

    Key Features: Search/Discovery, Influencer Marketplace.

    Integrations: Not stated on their website.

    Key Features: Influencer Marketplace,

    Channels: Facebook, Tumblr, Twitter, YouTube


    18. Webfluential

    Webfluential

    Best For: Small, Medium, and Large brands and agencies

    Channels: Facebook, X (Twitter), Instagram, YouTube, WordPress

    Pricing: From $100/mo.

    It’s an oft-repeated aphorism that you can’t be all things to all people. At least in the world of influencer marketing, Webfluential is proving that wrong. Yes, the platform offers matchmaking services for brands looking for their ideal influencers, as well as the tools to facilitate creative collaboration and post-campaign analytics. What differentiates Webfluential from its competitors, though, is the amount of thought they’ve put into the influencer side of the equation.

    Most of the influencer marketing software services listed here will vet their pool of influencers thoroughly, with the best ones getting through the application process and receiving a listing in their database for their troubles. Webfluential goes several steps further, furnishing influencers with tools to be proactive in finding opportunities instead of sitting back and waiting for a knock on their virtual door. They can use their profile page on the platform to show their rates and a portfolio of past works. Webfluential also offers creatives access to their own analytics and reporting, and to use the stats gleaned from this as part of their profile. Quote-building tools allow them to send detailed proposals to any brand searches, but this isn’t limited to any specific campaigns already in the works.

    An influencer with an established presence in any niche might have ideas of her own on the kinds of content she can produce. Even if no brands are looking for something that specifically fits that mold, Webfluential makes it possible to find the right companies to pitch ideas to. Traditional advertising agencies might spend years trying to get their feet in the door of a large company like Samsung or Coca-Cola (both customers of Webfluential), but any 20-something with a good idea and an impressively sized audience can give it their best shot and be assured that the right person will actually see it. Even in the new frontier of influencer marketing, this is a game-changing equalizer that puts creatives in the driver’s seat.

    Key Features: Search/Discovery, Influencer Marketplace, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis.

    Integrations: WordPress.

    Key Features: Search/Discovery, Influencer Marketplace, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis,

    Channels: Facebook, Twitter, Instagram, Youtube, Wordpress


    19. SocialBook

    SocialBook

    Best For: Medium and Large Brands

    Channels: Instagram, YouTube, Twitch

    Pricing: From $499/mo.

    SocialBook can provide you with a ton of data about the major social channels that influencers use. It is very data-focused, particularly once you get down to the individual profile level. If you sort your results by Relevance, you’ll get some good results to analyze closer.

    There is a considerable amount of data in the influencers’ profiles, both at the account level and on individual posts. This is especially good news with YouTube accounts, as it can be challenging to find detailed analytics for this platform. SocialBook uses a hybrid of encouraging influencers to register for their platform to gain access to more detailed data, combined with AI and predictive analysis, making informed guesses about those influencers who haven’t registered.

    Although you might appear doubtful about using informed guesses, evidence shows that the predicted results are very accurate.

    As you search through influencers, you can create and organize them into lists, and create Compare Lists to pit up to five of them against one another.

    SocialBook has one particular advantage over the competition. It provides the mechanism for you to send direct messages to the Instagram accounts of those influencers who interest you. You can also do email outreach to many of the influencers too. You can send customized mass emails out to up to 500 of them at a time, and then send follow-up emails as part of a Drip Campaign. You can also use Coins (a SocialBook virtual currency) to donate to influencers, in the hope of attracting their attention.

    Key Features: Search/Discovery, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Payment Processing.

    Integrations: SocialBook Checker for Chrome Plugin, API access (on Enterprise plan only).

    Key Features: Search/Discovery, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Payment Processing,

    Channels: Instagram, YouTube, Twitch


    20. Current

    Current

    Best For: Businesses of all sizes

    Channels: Not stated on their website

    Pricing: Not stated on their website.

    Current describes itself as a complete ambassador platform, engineered for growth. However, it has recently taken more of a look at influencer marketing and in 2021 purchased the influencer marketing platform, Peg. They now offer a product suite with professional-level software to drive profitable influencer and ambassador programs.

    Current’s Ambassador Hub is at the heart of their offering. Ambassador Hub empowers you to recruit confidently, optimize your bottom line, and maximize your return. You can use it to create an authentic community that generates meaningful revenue for your brand. You can tap into your existing customers or explore Current’s database of over 5 million vetted ambassadors to grow your program.

    You can build your ambassador program, run influencer marketing campaigns, and drive trackable sales using Current’s software. However, they also have a Payment Platform and extensive Messaging capabilities. You can use their Payments Platform to authorize payments, customize payouts, collect tax documents, and automatically distribute 1099’s to talent. Creators have the flexibility to receive payment via ACH or PayPal.

    Current allows you to reach out to potential partners, communicate directly with your ambassadors and influencers, or chat with your entire community. Reach out to individuals on a one-to-one basis and empower your ambassadors to message your team with any questions. Alternatively, you can build your community and drive better engagement with a group chat that everyone can participate in.

    Current provides comprehensive reporting to measure and optimize your success.

    Key Features: Search/Discovery, Influencer Relationship Management, Team Collaboration Tools, Campaign Reporting, Influencer Analysis, Audience Analysis, Payment Processing, Ambassador Management.

    Integrations: A custom API.


    21. Humanz

    Humanz

    Best For: Medium and Large brands; Agencies

    Pricing: No monthly fees or subscriptions, and no specific term. You pay on a per-campaign basis, with Humanz taking their fees as a percentage of your budget – the higher the budget, the lower the rate. Contact Humanz for a quote.

    Humanz is still relatively new (the company was founded in 2019), but already it has made waves. It’s not often that we give five stars, but, in this case, the software that they’ve created truly deserves it. In fact, they’ve raised the bar. Not only does it offer loads of features, but its interface is also easy to use.

    One of its noteworthy features is a marketplace where brands can find influencers (there are already 50,000+ influencers registered on its platform). While you’re still free to work with any influencer, it just makes it easier if the influencers register on their platform so that you can centralize and streamline tasks such as scheduling, communication, and content approval.

    Considering that Humanz has put in a lot of effort to ensure that the platform appeals to influencers, you probably won’t have a hard time convincing influencers to register. For example, it offers a mobile app for influencers where they can view all their data (the same info that marketers see).

    For marketers, it offers just as much functionality and ease of use. The dynamic interface delivers well-researched results quickly, while its well-thought-out features offer all the standard information, but in context.

    Another feature that deserves special praise is its campaigns. While it’s an in-depth process to create campaigns, it leaves no room for confusion, ultimately ensuring that you and your influencers are (and remain) on the same page.

    Key Features: Influencer Marketplace, Search/Discovery, Automated Recruiting, Influencer Lifecycle Management, Influencer Relationship Management, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Fake Follower/Fraud Detection, Payment Processing, Competitor Research, Exportable reports.

    Integrations: Shopify app (the Humanz pixel which measures sales generated by creator partners in real-time, with or without coupon codes), Wix (Humanz Lite).

    Key Features: Influencer Marketplace, Search/Discovery, Automated Recruiting, Influencer Lifecycle Management, Influencer Relationship Management, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Fake Follower/Fraud Detection, Payment Processing, Competitor Research, Exportable reports,


    22. Tagger Media

    Tagger Media

    Best For: Large businesses and enterprises

    Channels: Facebook, Instagram, X (Twitter), YouTube, TikTok

    Pricing: On request. If you use Tagger via Sprout Social, it is a separate add-on to their existing plans.

    Tagger began life as a music recommendation engine. However, before long, it pivoted to influencer marketing, utilizing the best parts of the existing software.

    Tagger tracks more than 9 billion social conversations, relating to over 3.5 million influencer profiles, resulting in an incomprehensible amount of data. You could consider Tagger a full-fledged digital marketing research tool.

    It has all the features of an influencer marketplace, along with much more. The platform’s focus on psychographics is what sets it apart. It’s built on a social listening feature that analyzes what people are talking about to understand their interests and affinities. Brands and agencies can get a very precise look into the kinds of content that will drive engagement with these audiences. It includes competitor research, where a wealth of information not only gives you insight into what’s been working for them but also serves as inspiration for your own campaign.

    All past content is indexed, with sponsored content going back to 2013. You can sort, filter, and refine the results in any number of ways. Searches for influencers offer dozens of filters to refine results. Tagger’s data analysis engines give it the ability to “understand” an influencer’s followers enough that it can go and find “lookalike” audiences.

    Tagger includes a robust reporting function. You can dive deep into your campaign posts to see how it all went.

    Tagger was recently purchased by Sprout Social and is currently being integrated into their software.

    Key Features: Search/Discovery, Automated Recruiting, Influencer Marketplace, Team Collaboration Tools, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Fake Follower/Fraud Detection, Payment Processing, Social Listening, Competitor Research.

    Integrations: Not stated on their website. If you use Tagger alongside Sprout Social (Professional Plan or higher) you will have various helpdesk, CRM, and Social Commerce integrations, including Zendesk, HubSpot, Salesforce, Microsoft Dynamics 365, Marketo, Facebook Shops, Shopify, or WooCommerce.

    Key Features: Search/Discovery, Automated Recruiting, Influencer Marketplace, Team Collaboration Tools, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Fake Follower/Fraud Detection, Payment Processing, Social Listening, Competitor Research,

    Channels: Facebook, Instagram, Twitter, YouTube, TikTok


    23. Traackr

    Traackr

    Best For: Midsize, enterprise and agencies

    Channels: Facebook, X (Twitter), Instagram, YouTube, Pinterest, Tumblr, Blogs

    Pricing: Traackr’s pricing is highly individualized, based on the customer and its needs. It doesn’t have set “plans” at a preset monthly price.

    No IM platform would be complete without a deep analytics engine and a vast network of influencers. Traackr does not disappoint on either of those fronts, even if they don’t put that front and center in their marketing materials.

    Instead, Traackr’s platform focuses on what they call Influencer Relationship Management, one of the few companies that acknowledges influencer marketing’s selling point: trust. With other software, finding influencers to represent a brand is a strict monetary transaction. A brand is paired with people who are authorities in a given space, and then it’s up to either an algorithm or one-on-one negotiation to set fees for sponsored posts. And there’s nothing wrong with that for short-term campaigns designed to raise awareness of a single project or sell a product.

    Traackr can do all of these things, but its primary focus is on the brands it works with earning “lasting influence.” The platform allows for social listening of its influencers, allowing brands to engage with them and their audiences in meaningful ways that foster familiarity and build trust. This focus, along with scores of data that can be used to visualize your influence network, can open up doors to still more influencers, upstream and down. You won’t just connect with audiences, but also the people who influence your influencers, opening up entirely new connections and networks you might otherwise have missed.

    Companies like HP, Forbes, EMC, Intel, and Travelocity have all successfully expanded their reach using Traackr.

    Key Features: Search/Discovery, Influencer Relationship Management, Team Collaboration Tools, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Product/Gifting Tools, Forms and Compliance, Fake Follower/Fraud Detection, Competitor Research.

    Integrations: Traackr integrates with a variety of eCommerce (including Shopify), email, and payment software. You can also integrate Traackr within your organization’s login process with their single sign-on solution (SSO). You can integrate all your influencer programs’ data together in one place to uncover new insights by leveraging Traackr’s data lake.

    Key Features: Search/Discovery, Influencer Relationship Management, Team Collaboration Tools, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Product/Gifting Tools, Forms and Compliance, Fake Follower/Fraud Detection, Competitor Research,

    Channels: Facebook, Twitter, Instagram, YouTube, Pinterest, Tumblr, Blogs


    24. Aspire (formerly AspireIQ)

    Aspire (formerly AspireIQ)

    Best For: Large businesses and agencies

    Channels: Instagram, YouTube, Facebook, X (Twitter), Pinterest, Blogs

    Pricing: Pricing is customized, although Aspire offers three levels of service (Basic, Pro, and Enterprise).

    The Aspire platform takes a more hands-off approach than previous entries on this list. The company describes it as a self-service platform that offers access to over 150,000 influencers across major social media platforms. This makes it a good fit for agencies, or brands that create their own marketing campaigns in-house. However, if you prefer a more hands-on approach, Aspire also offers agency services, and their in-house team can professionally manage influencer programs of any size.

    Using a sophisticated machine-learning engine, Aspire constantly adds information about its influencers based on their social media output. It gathers information on posts, content quality, engagement, and even the sentiment behind the comments—all of which drive the software’s matching algorithm. When agencies or brands look for influencers to suit their needs, all this information is parsed as the software matches them up. Once matched, the Aspire interface makes it easy to pitch ideas to hundreds of influencers at once and manage responses from a single dashboard.

    Keeping with the all-in-one goal of the platform, Aspire also has a solid focus on the actual creation of content. Called the Creator Collaboration Toolkit, the platform streamlines the process of working with influencers. Roles and tasks can be assigned, while built-in tools assist with the creation and management of each piece of content. You can then track each campaign’s progress, monitoring its reach and the ensuing engagement with audiences.

    Key Features: Search/Discovery, Influencer Relationship Management, Influencer Marketplace, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Payment Processing, Social Listening, Competitor Research, Visual Discovery, Influencer Content Amplification.

    Integrations: Many, including Outlook, Gmail, Impact, Shareasale x Awin, Gorgias, Slack, PayPal, Klaviyo, WooCommerce, Shopify, Chrome Extension, and various social networks.

    Key Features: Search/Discovery, Influencer Relationship Management, Influencer Marketplace, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Payment Processing, Social Listening, Competitor Research, Visual Discovery, Influencer Content Amplification,

    Channels: Instagram, YouTube, Facebook, Twitter, Pinterest, Blogs


    25. CreatorIQ

    CreatorIQ

    Best For: Large Brands, Agencies

    Channels: Facebook, Instagram, X (Twitter), YouTube, Pinterest, Twitch, Blogs

    Pricing: CreatorIQ doesn’t publicize its pricing, so you will need to approach them for a quote.

    CreatorIQ is genuinely end-to-end, with an interface that’s polished and efficient. It has an exhaustive feature set, including everything you would expect of an influencer marketing platform. It was named as Best Influencer Marketing platform at the 2019 MarTech Awards.

    CreatorIQ can boast a list of clients that includes Disney, Tiffany & Co., Unilever, Dell, and Ralph Lauren.

    CreatorIQ integrates directly with social platform APIs, however, once you select your preferred influencers, it can access much more data than is available publicly. It offers a white-labeled, fully customizable portal where invited influencers can register with you and go through an onboarding process. During this process, the influencers agree to allow CreatorIQ to access detailed information about their social posting, making CreatorIQ’s profiles very detailed indeed.

    As you build out your network, you effectively create your own private marketplace. Influencers don’t log on to CreatorIQ to find opportunities; they log onto your portal to see what your brand has going on.

    You can use your portal to create campaign briefs, broadcast them, move ahead with your campaigns, approve or deny content, and issue payments. It looks, feels, and acts like a private influencer marketplace. The portal is also the chief mechanism for seeing campaign reports. These reports are dynamic, so you can filter and sort the information any way you’d like. Reports are composed of widgets, so you can customize them to show what you desire.

    Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Fake Follower/Fraud Detection, Payment Processing.

    Integrations: PayPal, Shopify, Amazon, Google Analytics, DocuSign, Looker, Tipalti, Tableau, Avantlink, CJ Affiliates, Impact.com, AWIN.

    Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Fake Follower/Fraud Detection, Payment Processing,

    Channels: Facebook, Instagram, Twitter, YouTube, Pinterest, Twitch, Blogs


    26. impact.com

    impact.com

    Best For: Small, medium, and large businesses and agencies

    Channels: Instagram, TikTok, YouTube, and Facebook

    Pricing: impact.com doesn’t publicize its pricing, so you will need to approach them for a quote.

    Impact.com offers far more than just influencer marketing software. Indeed, they describe themselves as a partnership management platform, offering services to help brands organize their partnerships for influencers, retail, brand-to-brand, affiliate, commerce content, ambassadors, creators, Fintech, SaaS, and travel.

    Aimed at brands of all sizes as well as agencies, impact.com is a truly powerful end-to-end influencer marketing software. Not only is it packed with features, but its user interface is also similar to how marketplaces operate.

    It offers many storefront integrations, making it a great choice for eCommerce. These integrations make it easier to share products and promo codes with influencers. If you’re interested in going this route, impact.com will handle attribution, reporting, and payouts.

    Alternatively, if you want to focus more on creating influencer-generated content (IGC) than generating sales, you’ll appreciate features like the media vault, its massive global opt-in network with qualified creators, and step-by-step workflows. After creators have shared their content live, impact.com will automatically gather all social metrics. This means that you don’t have to search for stats. Combine this data with its machine learning-based fraud scoring and you can feel reassured knowing that you have quality assurance measures that you can rely on.

    Key Features: Influencer Content Amplification, Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Payment Processing.

    Integrations: Multiple – Impact.com encourages integration with a Technology Partners Program. Some of the most popular include Shopify, BigCommerce, Adobe Magento, ChargeBee, HubSpot, Recharge, Stripe, and WordPress.

    Key Features: Influencer Content Amplification, Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Payment Processing,


    Expert Recommendations for Influencer Marketing Software

    When you examine the websites of the above influencer marketing software services, you find numerous case studies and testimonials from happy customers. And a (genuine) glowing testimonial from somebody who’s successfully used a piece of software has to be the ultimate guide to whether it is fit for purpose. Brands now have many options for influencer marketing software and aren’t likely to persist for long with anything that doesn’t meet their needs.

    For example, Greg Connelly (Founder & CEO at Trifecta) states that “GRIN integrates everything into one, refreshingly intuitive suite, allowing my team to accomplish much more in a fraction of the time.” Similarly, Andrea Faulkner Willams (Co-Founder & CEO at Tubby Todd) declares “Finding GRIN was one of the biggest tools for our business to scale. We were able to take this one sales channel of influencer marketing and make it multiple sales channels.” Ashley Hannawacker of Omni Media Marketing talks glowingly about her experience with Influence.co calling it an “amazing influencer marketing tool! It allows me to quickly identify and grab important info on influencers. I can also see the social clout of any website/blog/etc. Love it!!”

    Tyler Stample, Managing Partner at Digital Ventures Inc, goes one further, by explaining why he likes the Influence.co software: “Instead of making tedious spreadsheets with names, contact info, stats and categories I now use this tool to grab info since it's conveniently all in one place. Influencer research and outreach has never been easier!”

    Brittany Alfinito, Marketing Coordinator of ZeroWater observes “I love that new customers are coming to our brand organically because of Creator.co's campaigns. We partnered with creators who were familiar with our products and genuinely wanted to share our products with their friends, family, and community."

    Brad Farrell, CMO, of Beekman 1802 focuses on how his preferred influencer marketing software helped him find the most suitable influencers: “Traackr shows us who aligns and performs best for us and our competitors so we can invest our resources confidently.” Whereas, Ash McGuinness, Account & Community Manager, Media Bounty, looks more at how Traackr can help her clients: “With Traackr, we know that the influencers we select will drive the most impact for our clients and we can prove it to the clients as well. The data and insights they provide help us deliver top-performing campaigns time and time again.”

    Maor Chen, Digital CEO of Mccann, was clearly impressed with Humanz (to which our reviewer gave a 5-star rating). He wrote, “Humanz has had a profound impact on our campaign management process. We can find the perfect influencers at the click of a few buttons, and we no longer have to allocate vast amounts of resources to scan social media to find the perfect team.” This strongly emphasizes the main advantage of using influencer marketing software – it can save you considerable time and resources, and easily pay for itself.

    Klear commissioned Forrester to carry out a Total Economic Impact report based on their influencer software. To create this, Forrester interviewed five representatives with experience using Klear and aggregated the interviewees’ experiences into a single composite B2C organization (with 10 million customers and $1 billion in revenue per year). By using Klear, the composite customer saved $40,000 per year in third-party agency expenses. Forrester found that by being able to work with relevant creators (as found using Klear) and making more effective influencer selections, the organization was able to improve results to be three times higher than previously. Overall, Forrester found that the composite organization received benefits of $3 million over three years, versus costs of $737,100, giving a net present value (NPV) of $2.26 million and a return on investment (ROI) of 307%.

    Of course, it isn’t just the brands who love working with quality influencer marketing software. In many cases, the influencers (and other creators) do too. For example, on #paid, Ilana Dunn —@seeingotherpeople says, “On #paid I’m able to partner with incredible brands that allow me to be creative and use my voice and style when it comes to creating content that I know will resonate with my audience and make an impact.”


    Wrapping Things Up

    One of the first articles we wrote for this site (which we continue to update), is What is Influencer Marketing? – The Ultimate Guide. In it, we talk about the power influencers have on their audience. We stress that you can’t equate influencers with celebrities, no matter how hard some of the mainstream media try to do so. We define influencers as being people who have:

    • the power to affect the purchasing decisions of others because of their authority, knowledge, position, or relationship with their audience
    • a following in a distinct niche, with whom they actively engage. The size of the following depends on the size of their topic of the niche.

    Most influencers have systematically built a keen and enthusiastic audience, and it’s not accidental that these people follow influencers ahead of brands.

    Influencer marketing recognizes this and provides opportunities for brands to partner with influencers in niches relevant to their business.

    The hard part, for a brand, however, is finding, contacting, interesting, and building a relationship with relevant influencers. Some businesses put this in the “too hard” basket and outsource the whole process to influencer agencies. But others prefer to carry out their influencer marketing in-house. By using quality influencer marketing software, as we have examined in this article, they can turn the impossible (or at least daunting) into the possible and potentially highly lucrative. 90% of survey respondents in our last Influencer Marketing Benchmark Report believed influencer marketing to be an effective form of marketing, and these influencer marketing software services and platforms can make it so.

    Frequently Asked Questions

    What is influencer marketing software?

    Influencer marketing software are online tools that make the influencer marketing process easier for brands. Before the arrival of influencer marketing software, it could take brands a considerable time to discover potential influencers, develop relationships with influencers, and run campaigns. Finding suitable influencers was particularly difficult if you didn’t already have inside industry knowledge.

    What platform is most used for influencer marketing?

    These are some of the most popular and most powerful platforms used for influencer marketing:

    1. Grin
    2. Creator.co
    3. Brandwatch
    4. Upfluence
    5. LTK
    6. IndaHash
    7. Klear
    8. Influencity
    9. Skeepers
    10. #paid
    11. Kolsquare
    12. NeoReach
    13. Mavrck
    14. Refersion
    15. influence.co
    16. Viral Nation Secure
    17. BrandConnect
    18. Webfluential
    19. SocialBook
    20. Current
    21. Humanz
    22. Tagger Media
    23. Traackr
    24. Aspire
    25. CreatorIQ
    26. impact.com

    Is Traackr a paid service?

    Traackr is a paid service, and you can use it through annual and multi-year subscription services. For the specific price, you need to talk to Traackr directly. Traackr’s platform focuses on what they call Influencer Relationship Management, one of the few companies that acknowledge influencer marketing’s selling point: trust.

    Is the Influencer marketing hub legit?

    Influencer Marketing Hub is a site that provides resources and tools to both influencers and marketers. The site provides a comprehensive and deep dive into the world of influencer marketing.

    Who uses influencer marketing?

    More than two-thirds of North American retailers use Influencer marketing for their marketing strategies. Almost half of U.S. and U.K. digital marketers spend around 10% of their marketing and communication budget on influencer marketing.

    About the Author
    With over 15 years in content marketing, Werner founded Influencer Marketing Hub in 2016. He successfully grew the platform to attract 5 million monthly visitors, making it a key site for brand marketers globally. His efforts led to the company's acquisition in 2020. Additionally, Werner's expertise has been recognized by major marketing and tech publications, including Forbes, TechCrunch, BBC and Wired.