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If you follow eCommerce trends, you’ll know that user-generated content (UGC) is going to be a big thing in the coming years. It shouldn’t really come as a surprise either as consumers have been craving more authentic content for years already.
Not only can it help to skyrocket your engagement rates on the different social media platforms where you’re active, but it can also work out more cost-effective. There are a number of great UGC platforms that you can use to save time. Alternatively, you can also partner with one of the following agencies.
As you’ll notice when you read our list below, TikTok is more often than not the preferred platform for these types of content. As a matter of fact, UGC is the reason why trends go viral so quickly on this platform as they motivate other users who in return inspire more TikTok users. You get the idea. That said, even if you’re not on TikTok (or rather your target audience hasn’t caught on to the platform yet), you should seriously consider making UGC a big part of your content marketing strategy.
Top UGC Agencies for Authentic Content That Resonates:
- 1. Moburst
- 2. Viral Nation
- 3. NeoReach
- 4. The Influencer Marketing Factory
- 5. The Goat Agency
- 6. LTK (formerly rewardStyle and LIKEtoKNOW.it)
- 7. inBeat Agency
- 8. yellowHEAD
- 9. Crafted
- 10. Glide Agency
- 11. Lastnight Media
- 12. Lauren Labeled
- 13. UGC Agency (UGC|A)
- 14. The Social Savannah
- 15. Palm
- 16. UGC SHOP
- 17. Stacks Creative
- 18. Elixir
Best UGC Agencies
With offices in the US, Israel, and the UK, Moburst is regarded as one of the best agencies for all your content needs and is trusted by well-known brands like Google, Reddit, and Samsung. They have an army of creators ready and eager to create relevant, user-generated content to be used on platforms like TikTok and Instagram. While these creators are skilled at applying creativity, they also keep in mind best practices to ensure that the content aligns with specific social media networks. This means that the content will also feel authentic to the platform. What’s more, they’re fast. In just under 10 days, you can expect to receive your new digital assets. Another key benefit of working with Moburst is that their team can help with repurposing. They’ll take the content created and turn it into various other digital assets like ads. Not only does it make it more cost-effective and help to generate better results, but it streamlines the whole creative process. Other key services include: Harness the power of influencers to achieve your growth goals with Moburst, a leading global performance influencer marketing agency that helps brands over-achieve their goals and become category leaders. Best for: Startup & Enterprise Harness the power of influencers to achieve your growth goals with Moburst, a leading global performance influencer marketing agency that helps brands over-achieve their goals and become category leaders. For Influencers: If you are looking for agencies to represent you click here. Viral Nation has helped clients like Canon, Disney, Bud Light, and Tencent to cause a stir on social media for all the right reasons. They have an award-winning group of storytellers, social experts, and creatives that can help you become (and remain) culturally relevant. As their website puts it, they create content that inspires action from creators that your target audience trusts. One more reason why Viral Nation is such a great fit for UGC is that they prioritize performance and use their in-depth knowledge of social media to create content that will align with the requirements of individual platforms. Then, to streamline your content plan, they can also help you identify ways that you can repurpose your newly created content. For example, when Viral Nation partnered with Bud Light to help the brand reaffirm their popularity among California’s Hispanic community, they managed to surpass the goals set for the campaign by a massive 250%. They did this by creating Instagram Stories that showed how Bud Light featured in key moments with loved ones. Then, to encourage more engagement, they added a branded hashtag to help customers share posts where they enjoyed a Bud Light during a special occasion themselves. Thanks to this clever strategy, Viral Nation created even more UGC for their client. Other key services include: Viral Nation is a global digital and social agency group driving growth and connection through performance and innovation.
Best for: Enterprises and Large brands Viral Nation is a global digital and social agency group driving growth and connection through performance and innovation.
For Influencers: If you are looking for agencies to represent you click here. Established in 2014, brands like Airbnb, Walmart, and Amazon have turned to NeoReach. As one of the top influencer marketing agencies, they make it easy to manage and track UGC campaigns. What’s more, they also have a global community of content creators across virtually all genres. Not only does their massive creator network make it easy to find the best voices, but their team will also help you to source the right ones. From there, they’ll also take care of all the technical matters like contract negotiation, shipping (if needed), payments, performance reporting, and communication. NeoReach values relationships. They understand that this is foundational to the success of campaigns. Once you’ve found creators that understand your brand, they’ll see to it that ongoing relationships are maintained to make the next campaign even easier. For example, when Airbnb asked them to run a travel-based, UGC campaign, NeoReach used stories told from their creators’ perspective to reach new heights. Using platforms like Twitter, YouTube, Instagram, and Snapchat, they could use first-hand travel experiences to spread Airbnb’s values of diversity and community. The result — more than 1.9 million impressions. Other key services include: NeoReach creates world-class original influencer campaigns for leading brands and Global Fortune 500 companies. Founded in 2013 and managing over $250... Best for: Large Companies NeoReach creates world-class original influencer campaigns for leading brands and Global Fortune 500 companies. Founded in 2013 and managing over $250... For Influencers: If you are looking for agencies to represent you click here. The Influencer Marketing Factory is a digital marketing agency that helps businesses leverage influencer marketing, content creation, and user-generated content to effectively engage with their target audience and bolster their brand. One of the most valuable aspects of working with The Influencer Marketing Factory is their expertise in identifying and partnering with the right influencers for your niche. They ensure that the user-generated content created by these influencers aligns with your brand values and marketing goals, which increases the likelihood of the content resonating with your target audience. The team at The Influencer Marketing Factory is skilled in designing and implementing influencer marketing campaigns that foster user-generated content creation. They focus on crafting the right message, objectives, and incentives to encourage influencers and their followers to produce and share content about your brand. In terms of curating and disseminating user-generated content, the agency performs well. They carefully select high-quality content and extend its reach through various digital channels, including social media, email, and your website, which enhances the exposure and influence of the user-generated content and further supports your brand. A significant aspect of collaborating with this agency is their dedication to offering comprehensive analytics and performance tracking for your influencer marketing campaigns. They assist you in identifying the user-generated content that generates the most engagement, conversions, and return on investment, allowing you to make data-driven decisions about future campaigns and refine your influencer marketing strategy. The Influencer Marketing Factory also offers compliance and legal support. They help you navigate the challenges of copyright, trademark, and disclosure requirements, ensuring that your influencer marketing campaigns adhere to industry best practices and regulations. Other key services include: The Influencer Marketing Factory is a global full-service influencer marketing agency that helps brands engage with Gen Z and Millennials audiences on TikTok, YouTube and Instagram. Best for: Enterprises and Large brands The Influencer Marketing Factory is a global full-service influencer marketing agency that helps brands engage with Gen Z and Millennials audiences on TikTok, YouTube and Instagram. For Influencers: If you are looking for agencies to represent you click here. Goat is a highly specialized agency providing customized user-generated content (UGC) services, catering to social media, paid media, digital platforms and beyond. Distinguished for their strategic, end-to-end content production, they deliver compelling stories and powerful video content for worldwide brands and media agencies. Their portfolio includes a remarkable collection of their own branded content, including 400 consecutive daily vlogs and a series of original Goat documentaries. Goat’s global campaigns are testimony to their innovative approach. One example is the work they executed for Beefeater Pink Gin, a brand under Pernod Ricard. Focusing on achieving cultural relevance, the campaign revolved around the millennial-magnet movie ‘Mean Girls’, launching the hashtag #OnWednesdaysWeDrinkPink. This innovative strategy leveraged local influencers for content creation with a ‘pink focus’, posting only on Wednesdays. The campaign garnered incredible response on social platforms, sparking a surge in UGC. This innovative approach led to a staggering 1500% increase in organic UGC month on month, a testament to Goat’s effectiveness. Services: Goat is a global, award-winning social media and influencer marketing agency. We've worked with some of the world's most exciting brands including Del... Best for: Medium and Large Brands Goat is a global, award-winning social media and influencer marketing agency. We've worked with some of the world's most exciting brands including Del... For Influencers: If you are looking for agencies to represent you click here. LTK has been around for more than a decade. During this time, they’ve successfully built a huge network of curated creators from all over the world and their brand marketers have partnered with creators in basically all lifestyle categories. From fashion to fitness, they’ve worked with various industries and verticals and can help you to connect with the right target audience via the most suitable platform. As they’ve been in business for over 10 years, they also have access to a wealth of data. This data comes in very useful when brands need to identify the right creator for their campaigns. Another standout feature is their advanced technology. They have an ecosystem of tools that make it much easier for content to be distributed and tracked across all channels. This means that you can look forward to mobile-first, searchable and shoppable content, helping you to drive awareness and sales across mobile devices too. To give you a better idea of just how well their content converts into sales, they generate nearly $4 billion in annual trackable brand sales. Other key services include: LTK is the most successful influencer network that drives billions in brand purchases from the world's largest curated creator community.
LTK was fo... Best for: Enterprises and Large brands LTK is the most successful influencer network that drives billions in brand purchases from the world's largest curated creator community.
LTK was fo... For Influencers: If you are looking for agencies to represent you click here. inBeat Agency is trusted by hundreds of brands that include names such as New Balance and Disney. If you’re interested in leveraging high-quality UGC, they’re one of the best agencies to partner with as they work with the top 1% of social media creators. Not only will you be able to access an impressive network of creators, but they also simplify the whole process. They’ll look at what your rivals are doing and use that info to craft a creative brief and strategy that will help you to achieve your long-term marketing goals. Their team will also help you to select the most suitable creators, but you’ll ultimately have the final say on who gets to help you. Each digital asset that was created will belong to you. In other words, you’re free to repurpose it as you please. Other key services include: inBeat Agency leverages micro-influencer collaborations to create winning social media strategies drive down customer acquisition costs and scale ad b... Best for: Enterprises and Large brands inBeat Agency leverages micro-influencer collaborations to create winning social media strategies drive down customer acquisition costs and scale ad b... For Influencers: If you are looking for agencies to represent you click here. Founded in 2013, yellowHEAD is experienced at creating what they like to call hyper-engaging user-generated content. What’s more, they also have a team of UGC ad experts that can help you to leverage the content further and, yes, you’ll still own and control all the content created. Their creative studio can help with various types of UGC ads and can customize each campaign to match a specific platform or incorporate a new trend. Some of the platforms that they specialize in are: TikTok, YouTube, Instagram, and Facebook. For example, if it’s your first time using UGC, they can create a product demo, one of the most affordable ways to get started. For brands with bigger budgets, they recommend a UGC-style production. Whichever approach you prefer, they offer a streamlined system that has helped brands like Beverly Hills MD. From talent sourcing to makeup to hair to costumes, their team will take care of all the aspects. No detail is too small (or big) for them. Other key services include: Unlock the power of Influencer Marketing to scale your brand with yellowHEAD, a leading AI-powered digital and mobile performance marketing agency that provides holistic User Acquisition solutions to help your brand achieve results! Best for: Enterprises and Large Brands Unlock the power of Influencer Marketing to scale your brand with yellowHEAD, a leading AI-powered digital and mobile performance marketing agency that provides holistic User Acquisition solutions to help your brand achieve results! For Influencers: If you are looking for agencies to represent you click here. eCommerce brands, specifically those using Shopify, can check out Crafted. They help online brands to grow by leveraging user-generated video ads. You can leave all the work to them as their team will be able to help you with pre-production, production, and post-production. Founded only a few years ago in 2020, they’ve already created more than 1,500 videos for over 80 eCommerce brands. Using their trademarked “Lift Off UGC Formula”, they help their clients to improve their return on advertising spend (ROAS) in just three steps. First, they’ll learn more about your brand in order to be able to find the most relevant creators and create an authentic script. They will then turn their attention to ensuring the creators have everything they need to create the video and edit it once it’s done. Though, they don’t stop here. The third and final step is to scale these efforts and repeat. They’ll analyze the performance of your video content on a monthly basis and optimize it where needed. However, there’s one catch. According to their business website, they’re currently not taking on any new clients due to high demand. If you’re interested, you can register your interest by completing an online form on their site and they’ll add you to their waiting list. Also, keep in mind that unlike some of the other agencies that focus on other related services too, Crafted focuses solely on UGC video. If you’re based in Australia, you can check out Glide Agency. Founded in 2007, they’re based in Perth and focus on helping local eCommerce brands. While they prefer to keep things local, they’ve worked with clients across various industries including hospitality, electronics, and entertainment. Included in their list of digital marketing services is UGC. One of the benefits of partnering with them is that they’re also willing to work with existing video footage. So, there’s no need to start from scratch with them. They offer a Reels package for repurposing video content into vertical videos. What’s more, if you’re already blessed to have content creators on your team, they will also offer you pointers so that you can get the best ad performance moving forward. Other key services include: Lastnight Media is another full-service UGC agency that’s based in Australia. Located in Brisbane, they combine the perfect mix of strategy and creativity to help brands of any size to improve their visual identity and craft powerful video marketing campaigns. They’ll first create a strategy by researching trends and concepts that will help your brand to reach new heights. Armed with a unique roadmap, they’ll turn their attention to casting. Currently, they have a network of over 400 TikTok creators. During the video creation phase, they’ll also take care of creating the brief, filming, and editing. Then, to help you scale your success further, they’ll crunch the data to identify patterns of high performance and create new ads based on this info. If you prefer to manage your own social accounts and paid ads, they also offer their UGC content creation service as a standalone package. Also, while UGC on TikTok is extremely effective, they can also create variations of the video for platforms like Instagram, Pinterest, YouTube, Facebook, and LinkedIn. Plus, you’ll also retain ownership of all the video ads. Other key services include: Lauren Labeled was founded by – you guessed it – Lauren (and Lauren). These two digital marketers saw a huge change in consumer demands, yet at the time there were not enough affordable solutions that brands could use to create the authentic content that their target audiences craved. Hence, Lauren Labeled was born in sunny Tampa, Florida. Using a simple, but effective, three-step process, they help eCommerce and DTC brands to create and launch UGC campaigns across various social media channels. From selecting suitable creators to market research to video production, their team can take care of everything and deliver your first round of videos in about three weeks. While they’re happy to work with all types of brands, their ideal clients spend about $50,000 per month on ads. So, if you need only a couple of videos or you’re new to the scene and looking to start from scratch, they’re not the best match. They also prefer a commitment of at least three months. Other key services include: Boasting more than 60 years of digital experience, UGC Agency describes themselves as a tech-based agency that has a group of passionate tech enthusiasts joined by their shared love for user-generated content. And, their list of unique services is proof of that passion. They offer various UGC-related services. Thanks to their API, CSS, and PHP skills, they can create bespoke UGC solutions for landing pages and websites. They can also integrate real-time experiences shared by users about your brand into mobile. If you simply need some insight or help with including UGC into your own marketing strategy, their team will also be happy to identify the most suitable channels and evaluate your tech stack to offer suggestions for how you can optimize your community content. Alternatively, they’ll also be more than happy to train your employees so that they can leverage UGC effectively. Other key services include: If your target audience is mostly women, you can check out The Social Savannah. They’re a leading TikTok ad creative agency that works with female-focused eCommerce brands like DRMTLGY, The Essence Vault, and Doe Lashes. As their team is quite small (you’ll be working with Savannah and her close-knit group of content creators), you can look forward to a boutique agency experience. All you basically need to do is provide them with your product and some guidelines and they’ll take everything from there. What’s more, they’ll also conduct weekly testing by trying out different styles on each platform to figure out which type of content your target audience enjoys more. They, for example, helped The Essence Vault to double their ROAS on both TikTok as well as Snapchat in just eight weeks. They did this by filming a variety of UGC videos and repurposed content created by influencers. Thanks to their help, TikTok has become The Essence Vault’s number one revenue source. Other key services include: Established in 2017 and independently run since then, Palm is a women-owned agency that runs end-to-end UGC and micro-influencer campaigns. Their network of micro influencers and content creators can help you to create UGC for various purposes including organic social, ads, and Instagram campaigns. From contracts to individual payouts and everything in between, as a full-service agency they can help you to streamline the whole process. Alternatively, if you like a more hands-on approach, you can post your job opportunity on their board and take it from there on your own. UGC SHOP describes themselves as a one-stop shop that can take care of D2C brands’ UGC content needs. They’re on a mission to source authentic customer reviews and high-quality videos and images from real content creators to help drive sales. From casting creators to creating the actual digital assets and ads, they’ll take care of all the hard work. Unlike Lauren Labeled that requires a three-month, UGC SHOP requires a minimum commitment of only two months. To give you an idea of what you can expect, pricing starts at $1,000 per month and includes four videos produced by two content creators. Based in Dublin, Ireland, Stacks Creative helps eCommerce brands to grow by combining creativity and high-performance marketing campaigns. Whether you need to get content created from scratch or would like to repurpose existing digital assets for social media, their team can help. They specifically focus on TikTok. So, if that’s a platform that your target audience uses, they can help you to create native-loooking content. On Clutch, clients have praised them for their responsive approach and extensive industry knowledge, especially with regards to understanding target audiences. Other key services include: Elixir has worked with more than 200 online brands that include well-known names like Disney, Prose, and New Balance. For example, they helped Prose to create top-performing UGC for their ads on a continuous basis — a whopping 50 unique assets each month to be exact. So, they have what it takes to help you scale quickly. While they can work fast, it’s not at the expense of quality and they work with the top 2% of social media creators that understand the latest social media trends well. They’ll help you to identify, recruit, and onboard creators that your target audience will find relatable. From unboxing videos to product demos to testimonials, they can also create a wide variety of visual assets. Other key services include:
1. Moburst
Moburst
Moburst
2. Viral Nation
Viral Nation
Viral Nation
3. NeoReach
NeoReach
NeoReach
4. The Influencer Marketing Factory
The Influencer Marketing Factory
The Influencer Marketing Factory
5. The Goat Agency
The Goat Agency
The Goat Agency
6. LTK (formerly rewardStyle and LIKEtoKNOW.it)
LTK (formerly rewardStyle and LIKEtoKNOW.it)
LTK (formerly rewardStyle and LIKEtoKNOW.it)
7. inBeat Agency
inBeat Agency
inBeat Agency
8. yellowHEAD
yellowHEAD
yellowHEAD
9. Crafted
10. Glide Agency
11. Lastnight Media
12. Lauren Labeled
13. UGC Agency (UGC|A)
14. The Social Savannah
15. Palm
16. UGC SHOP
17. Stacks Creative
18. Elixir
Wrapping Things Up
From unboxing videos to customer stories, there are many ways in which you can use authentic user-generated content. Not only is it versatile, but it can help to drive more customer engagement and create a deeper brand relationship. This type of content can also serve as a form of customer reviews which can be helpful in boosting conversion rates.
That said, sourcing and creating it can become a time-consuming process, especially if you need to obtain legal rights as well. For this reason, it’s best to call in the help of an experienced agency. They have a reliable network of creators and the equipment needed to create high-quality videos and photos.
