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Top 29 UGC Agencies for Authentic Content
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If you follow eCommerce trends, you’ll know that user-generated content (UGC) is going to be a big thing in the coming years. It shouldn’t really come as a surprise either as consumers have been craving more authentic content for years already.
Not only can it help to skyrocket your engagement rates on the different social media platforms where you’re active, but it can also work out more cost-effective. There are a number of great UGC platforms that you can use to save time. Alternatively, you can also partner with one of the following agencies.
As you’ll notice when you read our list below, TikTok is more often than not the preferred platform for these types of content. As a matter of fact, UGC is the reason why trends go viral so quickly on this platform as they motivate other users who in return inspire more TikTok users. You get the idea. That said, even if you’re not on TikTok (or rather your target audience hasn’t caught on to the platform yet), you should seriously consider making UGC a big part of your content marketing strategy.
Best UGC Agencies
Notable clients: American Eagle Outfitters, Fashion Nova Location and global presence: Headquartered in Los Angeles, USA Year founded: 2023 Content specialization: Influencer-driven content Pricing: Minimum spend of $50,000 per project MOMENTiQ is not just another influencer marketing agency. With a history rich in industry innovation, they’ve set benchmarks with billions of impressions and are the trusted partners of global brands that are household names today. What makes MOMENTiQ truly unique is the seasoned expertise they bring to the table. Not only have members of their founding team been responsible for the rise of other leading influencer marketing agencies such as Ubiquitous, but they have continuously pioneered the influencer marketing space, driven not just by a need but a genuine passion for the domain. MOMENTiQ specializes in influencer campaign creation and management, especially within the dynamic spheres of TikTok and YouTube. Their expertise lies not only in harnessing the potential of influencers but also in combining user-generated content with their adept paid social team. The result? Compelling paid social campaigns that optimize for conversions. Brands, big and small, find a partner in MOMENTiQ. Their primary clientele includes larger brands and Fortune 500s, but they also have a diverse portfolio that encompasses mid-sized brands. With a commitment to producing top-tier influencer campaigns that bank on industry-leading strategy, they’ve established a reputation for executing large-scale, virality-focused campaigns. One of MOMENTiQ’s unparalleled strengths is their ability to amplify influencer content with paid social campaigns that focus squarely on conversion KPIs. While they maintain client confidentiality with stringent non-disclosure agreements, their commitment to share a public case study soon is testament to their transparency and trustworthiness. MOMENTiQ is the premier influencer marketing agency. They run campaigns at the largest scale for the world’s leading brands, including The Grammy Aw... 10 - 50 Los Angeles Best for: Enterprises and Large Brands MOMENTiQ is the premier influencer marketing agency. They run campaigns at the largest scale for the world’s leading brands, including The Grammy Aw... Are you an Influencer looking for an agency? Discover your options with influencer talent agencies. Notable clients: Canon, Disney, Tencent Location and global presence: Headquartered in Toronto, Canada Year founded: 2014 Content specialization: Employee-generated content and influencer-driven content Pricing: Minimum spend of $50,000 per project Viral Nation has helped clients to cause a stir on social media for all the right reasons. They have an award-winning group of storytellers, social experts, and creatives that can help you become (and remain) culturally relevant. As their website puts it, they create content that inspires action from creators that your target audience trusts. One more reason why Viral Nation is such a great fit for UGC is that they prioritize performance and use their in-depth knowledge of social media to create content that will align with the requirements of individual platforms. Then, to streamline your content plan, they can also help you identify ways that you can repurpose your newly created content. For example, when Viral Nation partnered with Bud Light to help the brand reaffirm their popularity among California’s Hispanic community, they managed to surpass the goals set for the campaign by a massive 250%. They did this by creating Instagram Stories that showed how Bud Light featured in key moments with loved ones. Then, to encourage more engagement, they added a branded hashtag to help customers share posts where they enjoyed a Bud Light during a special occasion themselves. Thanks to this clever strategy, Viral Nation created even more UGC for their client. Viral Nation unlocks the full power of social-first marketing to scale brands into the future. 50+ USA, Canada, Caribbean Best for: Enterprises and Large brands Viral Nation unlocks the full power of social-first marketing to scale brands into the future. Are you an Influencer looking for an agency? Discover your options with influencer talent agencies. Notable clients: Airbnb, Walmart, Amazon Location and global presence: Headquartered in San Francisco, USA Year founded: 2014 Content specialization: Influencer-driven content Pricing: Minimum spend of $50,000 per project As one of the top influencer marketing agencies, they make it easy to manage and track UGC campaigns. What’s more, they also have a global community of content creators across virtually all genres. Not only does their massive creator network make it easy to find the best voices, but their team will also help you to source the right ones. From there, they’ll also take care of all the technical matters like contract negotiation, shipping (if needed), payments, performance reporting, and communication. NeoReach values relationships. They understand that this is foundational to the success of campaigns. Once you’ve found creators that understand your brand, they’ll see to it that ongoing relationships are maintained to make the next campaign even easier. For example, when Airbnb asked them to run a travel-based, UGC campaign, NeoReach used stories told from their creators’ perspective to reach new heights. Using platforms like Twitter, YouTube, Instagram, and Snapchat, they could use first-hand travel experiences to spread Airbnb’s values of diversity and community. The result — more than 1.9 million impressions. NeoReach creates world-class original influencer campaigns for leading brands and Global Fortune 500 companies. Founded in 2013 and managing over $250... 50+ Los Angeles, San Francisco, Orlando, Tokyo Best for: Large Companies NeoReach creates world-class original influencer campaigns for leading brands and Global Fortune 500 companies. Founded in 2013 and managing over $250... Are you an Influencer looking for an agency? Discover your options with influencer talent agencies. Notable Clients: Netflix, J. Crew, Amazon, Spotify, Target, Lyft Location and global presence: Headquartered in Los Angeles, USA Year Founded: 2021 Content Specialization: Influencer-driven content Pricing: Minimum spend of $20,000 per project Ubiquitous Influencer Marketing specializes in harnessing the power of User-Generated Content (UGC) to amplify brand presence in the digital realm. Emphasizing efficiency and simplicity, this agency excels at forging connections between businesses and influential social media personalities, facilitating seamless partnerships. With a vast network spanning key platforms like TikTok, Instagram, and YouTube, Ubiquitous offers brands access to a wide array of content creators. This variety enables the agency to craft customized campaigns that resonate with specific target demographics, maximizing engagement and enhancing brand visibility. At the core of Ubiquitous’ mission is the empowerment of content creators through simplifying the intricacies of user-generated content (UGC) creation and distribution. By streamlining the process of content creation, Ubiquitous allows creators to focus on what they do best: crafting engaging, authentic UGC that resonates with audiences. This approach not only facilitates content creators in producing material that truly reflects their unique voice but also enhances their ability to connect with their audience on a more personal level, driving engagement and authenticity. Ubiquitous makes it so they can’t ignore you—and, they won’t want to. We deploy compelling, ingenious influencer marketing campaigns (at scale) ... 10 - 50 Los Angeles, CA Best for: Medium Size Brands Ubiquitous makes it so they can’t ignore you—and, they won’t want to. We deploy compelling, ingenious influencer marketing campaigns (at scale) ... Are you an Influencer looking for an agency? Discover your options with influencer talent agencies. Notable clients: National Geographic, KFC Location and global presence: Headquartered in Evanston, USA Year founded: 2015 Content specialization: Influencer-driven content Pricing: $150 – $199 per hour / Minimum spend of $5,000 per project Fresh Content Society (FCS) stands tall among digital marketing pioneers, successfully collaborating with premier clients and delivering remarkable results. Their stellar team, passionate about developing, executing, and monitoring high-quality user-generated content, excels in crafting engaging marketing strategies for Instagram, TikTok, YouTube, Twitter or other prominent platforms. These content specialists at FCS focus on originality and ensure that each creation resonates with the distinct soul of each platform, ensuring a genuine and authentic feel. In one of their many successful collaborations, FCS partnered with PEAK Auto to amplify engagement on Instagram. By leveraging automotive influencers and generating various types of UGC, they achieved a 2,000% follower surge on TikTok, garnering over 13 million impressions and 2 million interactions. One of the highlights of partnering with FCS is their expertise in optimizing content. They seamlessly transform primary content into multiple digital formats, like engaging ads, enhancing its outreach and effectiveness. This amplifies results and simplifies the entire creative journey, offering a more cohesive strategy. FCS is your in-house social media management team that helps design, manage, and grow your social media communities. Our award winning agency is family owned and operated and each client is treated like a partner. 10 - 50 Chicago, IL, Portland, California, Texas, Boston, Best for: Mid-sized to Enterprise Businesses FCS is your in-house social media management team that helps design, manage, and grow your social media communities. Our award winning agency is family owned and operated and each client is treated like a partner. Notable clients: Sony Music, Pentel, Warner Music Group Location and global presence: Headquartered in Miami, USA with another office in New York City and remote teams in the UK, Italy, the Netherlands, and Bulgaria Year founded: 2018 Content specialization: User-generated content and influencer-driven content Pricing: Minimum spend of $20,000 per project The Influencer Marketing Factory is a digital marketing agency that helps businesses leverage influencer marketing, content creation, and user-generated content to effectively engage with their target audience and bolster their brand. One of the most valuable aspects of working with The Influencer Marketing Factory is their expertise in identifying and partnering with the right influencers for your niche. They ensure that the user-generated content created by these influencers aligns with your brand values and marketing goals, which increases the likelihood of the content resonating with your target audience. The team at The Influencer Marketing Factory is skilled in designing and implementing influencer marketing campaigns that foster user-generated content creation. They focus on crafting the right message, objectives, and incentives to encourage influencers and their followers to produce and share content about your brand. In terms of curating and disseminating user-generated content, the agency performs well. They carefully select high-quality content and extend its reach through various digital channels, including social media, email, and your website, which enhances the exposure and influence of the user-generated content and further supports your brand. A significant aspect of collaborating with this agency is their dedication to offering comprehensive analytics and performance tracking for your influencer marketing campaigns. They assist you in identifying the user-generated content that generates the most engagement, conversions, and return on investment, allowing you to make data-driven decisions about future campaigns and refine your influencer marketing strategy. The Influencer Marketing Factory also offers compliance and legal support. They help you navigate the challenges of copyright, trademark, and disclosure requirements, ensuring that your influencer marketing campaigns adhere to industry best practices and regulations. They also have a proven track record to back up their skill set. For example, when VisitKorea partnered with them, six US-based TikTok creators created one TikTok video each using the campaign’s branded hashtag. The results — over 1 million views, 100,000+ likes, thousands of comments, and hundreds of shares. The Influencer Marketing Factory is a global full-service influencer marketing agency that helps brands engage with Gen Z and Millennials audiences on TikTok, YouTube and Instagram. 10 - 50 New York, Miami Best for: Enterprises and Large brands The Influencer Marketing Factory is a global full-service influencer marketing agency that helps brands engage with Gen Z and Millennials audiences on TikTok, YouTube and Instagram. Are you an Influencer looking for an agency? Discover your options with influencer talent agencies. Notable clients: Solvvy, Seagate, Promethium, Sumo Logic Location and global presence: Irvine, California Year founded: 2014 Content specialization: Short-form video content Pricing: Minimum spend of $5,000 per project Directive Consulting is a distinguished UGC agency excelling in creating impactful, short-form video content tailored for tech and SaaS companies. Their expertise in producing brand overview videos, product explainers, and testimonial video ads sets them apart, focusing on content that effectively communicates value and engages the audience. Directive’s approach is strategic and audience-focused, ensuring that their UGC services not only capture attention but also resonate deeply with a tech-savvy audience. This makes them an ideal partner for tech brands aiming to enhance their digital presence with meaningful user-generated content. What truly distinguishes Directive Consulting in the UGC landscape is their comprehensive understanding of the tech and SaaS sectors, enabling them to produce content that is not just visually appealing but strategically aligned with the brand’s goals. For Sumo Logic, Directive created a content strategy campaign that generated over 2 million impressions. The world’s largest SaaS brands trust Directive to bring their performance marketing campaigns to life across Paid Media, SEO, Creative, Strategy, L... 50+ Irvine, California Best for: Midmarket, Enterprise The world’s largest SaaS brands trust Directive to bring their performance marketing campaigns to life across Paid Media, SEO, Creative, Strategy, L... Notable Clients: Microsoft, Warner Bros, Adidas, Honda, eBay Location and global presence: Headquartered in Houston, Texas Year Founded: 2011 Content Specialization: Influencer-driven content Pricing: Minimum spend of $50,000 per project HireInfluence’s adeptness in marrying beauty brands with effective influencer marketing is notable, particularly in an industry where 40% of marketing budgets are dedicated to such campaigns. Their nuanced understanding that influence is driven by authenticity rather than follower count alone is evidenced through diverse influencer collaborations, like those with Kornelia Ski and Emily. The agency’s strategic, goals-driven campaign executions are well-exemplified by the Joah Beauty and imPRESS campaigns, which boasted impressive engagement rates and clicks. Notably, their creative campaigns like #OREOShamROCKout combine engaging content with strategic calls-to-action, underscoring their ability to foster deep connections between consumers and brands. HireInfluence’s commitment to data-driven strategies is evident through detailed analytics, as seen in the success of the Ricola #VoicesThatThrive campaign. Their recognition as the 2022 Marketing Agency of the Year further cements their industry standing, while their full-service offerings and emphasis on long-term partnerships suggest a sustainable, relationship-focused approach. Overall, HireInfluence stands out as a top-tier agency with a track record of surpassing industry standards through innovation and strategic influencer partnerships. Influencer Marketing Agency of the Year 2022 + 2023. HireInfluence is an award-winning agency, serving the world’s most established brands since 201... 1 - 10 Houston, Los Angeles, New York Best for: Large Companies Influencer Marketing Agency of the Year 2022 + 2023. HireInfluence is an award-winning agency, serving the world’s most established brands since 201... Are you an Influencer looking for an agency? Discover your options with influencer talent agencies. Notable clients: Dell, Audi, NIVEA Location and global presence: Offices in London, England and New York City, USA Year founded: 2015 Content specialization: Video production and influencer-driven content Pricing: Minimum spend of $50,000 per project Goat is a highly specialized agency providing customized UGC services, catering to social media, paid media, digital platforms and beyond. Distinguished for their strategic, end-to-end content production, they deliver compelling stories and powerful video content for worldwide brands and media agencies. Their portfolio includes a remarkable collection of their own branded content, including 400 consecutive daily vlogs and a series of original Goat documentaries. Goat’s global campaigns are testimony to their innovative approach. One example is the work they executed for Beefeater Pink Gin, a brand under Pernod Ricard. Focusing on achieving cultural relevance, the campaign revolved around the millennial-magnet movie ‘Mean Girls’, launching the hashtag #OnWednesdaysWeDrinkPink. This innovative strategy leveraged local influencers for content creation with a ‘pink focus’, posting only on Wednesdays. The campaign garnered incredible response on social platforms, sparking a surge in UGC. This innovative approach led to a staggering 1500% increase in organic UGC month on month, a testament to Goat’s effectiveness. Goat is a global, award-winning social media and influencer marketing agency. We've worked with some of the world's most exciting brands including Del... 50+ London, New York, Singapore Best for: Medium and Large Brands Goat is a global, award-winning social media and influencer marketing agency. We've worked with some of the world's most exciting brands including Del... Are you an Influencer looking for an agency? Discover your options with influencer talent agencies. Notable clients: Lenox, Sweet Defeat, KIDZ BOP Location and global presence: New York, USA Year founded: 2013 Content specialization: Influencer-driven content Pricing: $150 – $199 per hour / Minimum spend of $100,000 per project The Shelf UGC agency is renowned for its innovative approach to influencer marketing, leveraging cutting-edge technology and creative strategies to forge genuine connections between brands and audiences. It is deeply rooted in data-driven methodologies, ensuring each campaign is strategically designed to achieve specified marketing goals. Utilizing natural language processing and machine learning, The Shelf identifies the most impactful influencers, concepts, and targeting methods to optimize the effectiveness of each influencer campaign. Quality control at The Shelf is fortified by a team of art directors, copywriters, and strategists, each committed to scrutinizing and enhancing influencer content. Influencers benefit from tailored feedback, ensuring that each campaign resonates with aesthetic and creative finesse. This meticulous approach to content assessment amplifies ROI and reinforces the connection between brands and their diverse audiences, ensuring that each piece of content is not just visually compelling but also strategically aligned to achieve marketing objectives. A case study that underscores The Shelf’s proficiency is the influencer marketing campaign executed for eos, a leading organic lip balm brand. The campaign’s multifaceted approach included several themes, influencer personas, and targeting requirements. A blend of DIY projects, gift creation, and fashion week integrations were deployed to appeal to a diverse audience base. The campaign enlisted 42 influencers resulting in a plethora of content, including blog posts, Instagram posts, Facebook posts, and Pins. Each content piece was meticulously crafted, showcasing eos in a creative light and amplifying brand affinity among different audience segments. The result — hundreds of posts that generated nearly 2 million engagements and about 20 times the number of impressions. The Shelf is an industry-leading, full-service influencer marketing agency that designs, executes, and optimizes data-driven campaigns from start to f... 1 - 10 New York Best for: Medium and Small Size Brands The Shelf is an industry-leading, full-service influencer marketing agency that designs, executes, and optimizes data-driven campaigns from start to f... Are you an Influencer looking for an agency? Discover your options with influencer talent agencies. Notable clients: Urban Decay, MATCHESFASHION Location and global presence: Headquartered in Dallas, USA Year founded: 2011 Content specialization: Influencer-driven content Pricing: Minimum spend of $50,000 per project LTK has been around for more than a decade. During this time, they’ve successfully built a huge network of curated creators from all over the world and their brand marketers have partnered with creators in basically all lifestyle categories. From fashion to fitness, they’ve worked with various industries and verticals and can help you to connect with the right target audience via the most suitable platform. As they’ve been in business for over 10 years, they also have access to a wealth of data. This data comes in very useful when brands need to identify the right creator for their campaigns. Another standout feature is their advanced technology. They have an ecosystem of tools that make it much easier for content to be distributed and tracked across all channels. This means that you can look forward to mobile-first, searchable and shoppable content, helping you to drive awareness and sales across mobile devices too. To give you a better idea of just how well their content converts into sales, they generate nearly $4 billion in annual trackable brand sales. Aside from sales, partnering with LTK can also be great for brand awareness and engagement. Just take this case study as proof. When a luxury designer joined forces with LTK creators, all it took was 13 creators to generate tens of thousands of clicks. One of the secrets of this campaign was that the creators were allowed to share products at their own discretion. This led to a more organic approach. LTK is the most successful influencer network that drives billions in brand purchases from the world's largest curated creator community.
LTK was fo... 50+ US, China, Brazil, Germany, France, Australia, UK Best for: Enterprises and Large brands LTK is the most successful influencer network that drives billions in brand purchases from the world's largest curated creator community.
LTK was fo... Are you an Influencer looking for an agency? Discover your options with influencer talent agencies. Notable clients: CyberGhost, Grover, Jodel Location and global presence: Headquartered in London, England Year founded: 2020 Content specialization: Influencer-driven content Pricing: Minimum spend of $20,000 per project House of Marketers is not just another TikTok agency but a top UGC agency, bridging the gap between authentic marketing and your brand. At the core of their services lies the ability to empower your brand with authentic stories created by your customers and community members. What sets House of Marketers apart is their unparalleled approach to UGC campaigns. They recognize TikTok’s potential as a business platform and harness its innovative, audience-centric nature to drive success for their clients. Their ability to craft UGC amplifies the voices of your customers, establishing an authentic and engaging brand-customer connection. House of Marketers employs a comprehensive four-step approach to craft your UGC strategy, drawing from their extensive industry experience. Whether you seek TikTok influencer campaigns, influencer strategy development, or compelling TikTok ad content, they have you covered. Their unique blend of creativity, data-driven insights, and personalization ensures your UGC campaigns stand out and leave a lasting impact. In fact, they might just exceed your own targets and expectations like they’ve done for the Dragon City gaming mobile app. Dragon City decided to outsource their paid media and influencer marketing to House of Marketers’ TikTok influencer marketing experts. They had three main goals: boost engagement, improve general awareness, and drive more low-cost installs. As for numbers, their target was to achieve a CPM of between $4 and $5 using authentic UGC videos, but House of Marketers exceeded this target by more than 50%. House of Marketers is the #1 TikTok-focused agency for Influencer Marketing, Paid Media, Content Creation, and Growing Business Profiles on TikTok. We... 10 - 50 United Kingdom, United States, Germany, Spain, Brazil, Italy, France, Poland, Indonesia, Singapore Best for: Large brands and Creators House of Marketers is the #1 TikTok-focused agency for Influencer Marketing, Paid Media, Content Creation, and Growing Business Profiles on TikTok. We... Are you an Influencer looking for an agency? Discover your options with influencer talent agencies. Notable Clients: Samsung, Sony, Lilith Games, Wargames, Rovio Location and global presence: Headquartered in Dallas, Texas Year Founded: 2017 Content specialization: Influencer-driven content Pricing: Minimum spend of $10,000 per project Cloutboost distinguishes itself in the user-generated content (UGC) marketing space by expertly matching influencers with gaming brands and creating authentic and engaging campaigns that resonate with gamers across various platforms. Specializing in the gaming sector, Cloutboost leverages a sophisticated blend of data analysis and industry acumen to partner brands with influencers whose content aligns seamlessly with their channel’s ethos, ensuring maximum impact and campaign success. What sets Cloutboost apart is its deep focus on gaming platforms, from PC and console to mobile gaming. Understanding the unique dynamics of each platform, Cloutboost curates influencer partnerships across YouTube, Twitch, TikTok, Instagram, and Facebook, tapping into the vast potential of UGC to drive visibility and user engagement for gaming brands. Their approach to UGC is underscored by a commitment to scalability and precision. Whether partnering with YouTube influencers to leverage the platform’s vast gaming content viewership or aligning with Twitch streamers for live engagement, Cloutboost ensures each campaign is strategically positioned for success. Noteworthy is Cloutboost’s ability to navigate the intricacies of influencer geolocation marketing, working with influencers around the globe to implement strategies that achieve both broad and targeted impact. This global yet targeted approach enables brands to reach diverse audiences with content that’s not just seen but deeply resonated with. Cloutboost is a leader in acquisition-focused influencer marketing tailored for video game brands. Led by seasoned veterans in the gaming industry, Cl... 10 - 50 Dallas, San Francisco Best for: Medium-sized Companies Cloutboost is a leader in acquisition-focused influencer marketing tailored for video game brands. Led by seasoned veterans in the gaming industry, Cl... Are you an Influencer looking for an agency? Discover your options with influencer talent agencies. Notable Clients: Athena Club, Warner Bros, Santander Becas, Babbel, Lord of the Rings Location and global presence: Headquartered in West Hollywood, California Year founded: 2017 Content specialization: Influencer-driven content Pricing: Minimum spend of $1,000 per project Clicks Talent UGC agency brings a fresh and effective approach to influencer marketing. With seven years of experience and a global network of 5,000 influencers, they’ve shown they can create meaningful connections between brands and influencers. Their reach, particularly on platforms like TikTok and Instagram, with 1.8 billion and 3 million, respectively, showcases their ability to extend brands significantly. What really stands out about Clicks Talent is how their campaigns translate into real-world success. For example, their Amazon Music campaign utilized 22 influencers to generate a mix of 90 videos across various platforms. This approach not only reached 21 million people but also achieved 2.6 million views, demonstrating their strategy’s impact on audience engagement. Clients like Megan Feathers of True Classic highlight the agency’s strong communication and efficient process, resulting with project success. This kind of feedback, paired with the tangible outcomes seen in their case studies, illustrates Clicks Talent’s ability to navigate the influencer marketing space effectively. Clicks Talent was established over 7 years ago during the days of Musical.ly as an agency to get Musical.ly creators paid. We then pivoted to TikTok t... 10 - 50 USA, Netherlands, Brazil, Russia, UK, Israel Best for: Small Business Clicks Talent was established over 7 years ago during the days of Musical.ly as an agency to get Musical.ly creators paid. We then pivoted to TikTok t... Are you an Influencer looking for an agency? Discover your options with influencer talent agencies. Notable clients: Uber, Dunkin’ Donuts, Nielsen Location and global presence: Headquartered in New York City with additional offices in San Francisco, Tel Aviv, and London Year founded: 2013 Content specialization: Video production, app store assets, and user-generated content Pricing: $150 – $199 per hour / Minimum spend of $20,000 per project Moburst is regarded as one of the best agencies for all your content needs and is trusted by well-known brands like Google, Reddit, and Samsung. They have an army of creators ready and eager to create relevant, user-generated content to be used on platforms like TikTok and Instagram. While these creators are skilled at applying creativity, they also keep in mind best practices to ensure that the content aligns with specific social media networks. This means that the content will also feel authentic to the platform. What’s more, they’re fast. In just under 10 days, you can expect to receive your new digital assets. Another key benefit of working with Moburst is that their team can help with repurposing. They’ll take the content created and turn it into various other digital assets like ads. Not only does it make it more cost-effective and help to generate better results, but it streamlines the whole creative process. Harness the power of influencers to achieve your growth goals with Moburst, a leading global performance influencer marketing agency that helps brands over-achieve their goals and become category leaders. 50+ New York, Tel Aviv, San Fransisco, London Best for: Startup & Enterprise Harness the power of influencers to achieve your growth goals with Moburst, a leading global performance influencer marketing agency that helps brands over-achieve their goals and become category leaders. Are you an Influencer looking for an agency? Discover your options with influencer talent agencies. Notable clients: Hopper, Bumble, NielsenIQ Location and global presence: inBeat Agency has multiple locations across the globe that include offices in New York City, Miami, and Los Angeles in the USA, Montreal and Toronto in Canada, and Paris in France Year founded: 2018 Content specialization: Influencer-driven content and user-generated content Pricing: $100 – $149 per hour / Minimum spend of $50,000 per project inBeat Agency is trusted by hundreds of brands that include names such as New Balance and Disney. If you’re interested in leveraging high-quality UGC, they’re one of the best agencies to partner with as they work with the top 1% of social media creators. Not only will you be able to access an impressive network of creators, but they also simplify the whole process. They’ll look at what your rivals are doing and use that info to craft a creative brief and strategy that will help you to achieve your long-term marketing goals. Their team will also help you to select the most suitable creators, but you’ll ultimately have the final say on who gets to help you. Each digital asset that was created will belong to you. In other words, you’re free to repurpose it as you please. Brands like Hopper and Prose have turned to inBeat Agency for UGC that they can use for their ads. The result — a steady stream of ongoing, high-performing creatives. inBeat Agency leverages micro-influencer collaborations to create winning social media strategies drive down customer acquisition costs and scale ad b... 10 - 50 Montreal, New York, Los Angeles, Toronto, Miami, Singapore, London, Paris Best for: Enterprises and Large brands inBeat Agency leverages micro-influencer collaborations to create winning social media strategies drive down customer acquisition costs and scale ad b... Are you an Influencer looking for an agency? Discover your options with influencer talent agencies. Notable clients: Bang & Olufsen, Pluto Pillow, Vivoo Location and global presence: Adelaide, Australia Year founded: 2020 Content specialization: Video production and user-generated content Pricing: Minimum spend of $10,000 per project eCommerce brands, specifically those using Shopify, can check out Crafted. They help online brands to grow by leveraging user-generated video ads. You can leave all the work to them as their team will be able to help you with pre-production, production, and post-production. They’ve already created more than 1,500 videos for over 80 eCommerce brands. Using their trademarked “Lift Off UGC Formula”, they help their clients to improve their return on advertising spend (ROAS) in just three steps. First, they’ll learn more about your brand in order to be able to find the most relevant creators and create an authentic script. They will then turn their attention to ensuring the creators have everything they need to create the video and edit it once it’s done. Though, they don’t stop here. The third and final step is to scale these efforts and repeat. They’ll analyze the performance of your video content on a monthly basis and optimize it where needed. However, there’s one catch. According to their business website, they’re currently not taking on any new clients due to high demand. If you’re interested, you can register your interest by completing an online form on their site and they’ll add you to their waiting list. Also, keep in mind that unlike some of the other agencies that focus on other related services too, Crafted focuses solely on UGC video. While there’s a waiting list, you won’t have to wait too long before you see results. For example, when they partnered with LARQ, their content generated a decent ROAS within three weeks of getting started, while for Pegs for Life their UGC video ads boosted their sales by 30% in the first month. Notable clients: Perth Zoo, Destination Perth, Tiller Rides Location and global presence: Perth, Australia Year founded: 2007 Content specialization: Video animation and user-generated content Pricing: $150 – $199 per hour / Minimum spend of $5,000 per project Another Australian-based agency that you can check out is Glide. While they prefer to keep things local, they’ve worked with clients across various industries including hospitality, electronics, and entertainment. Included in their list of digital marketing services is UGC. One of the benefits of partnering with them is that they’re also willing to work with existing video footage. So, there’s no need to start from scratch with them. They offer a Reels package for repurposing video content into vertical videos. What’s more, if you’re already blessed to have content creators on your team, they will also offer you pointers so that you can get the best ad performance moving forward. They know how to use content to create consistent themes across multiple channels. This was the case when they partnered with Black Swan State Theatre in Western Australia. They generated a digital marketing return of a massive 730%, helping the theater industry to glide back and become one of the main acts again after the pandemic. Notable clients: Rolls-Royce Motor Cars Brisbane, Little Rum Runner Location and global presence: Brisbane, Australia Year founded: 2016 Content specialization: Video campaigns and user-generated content Pricing: Undisclosed Lastnight Media is another full-service UGC agency that’s based in Australia. Located in Queensland, they combine the perfect mix of strategy and creativity to help brands of any size to improve their visual identity and craft powerful video marketing campaigns. They’ll first create a strategy by researching trends and concepts that will help your brand to reach new heights. Armed with a unique roadmap, they’ll turn their attention to casting. Currently, they have a network of over 400 TikTok creators. During the video creation phase, they’ll also take care of creating the brief, filming, and editing. Then, to help you scale your success further, they’ll crunch the data to identify patterns of high performance and create new ads based on this info. If you prefer to manage your own social accounts and paid ads, they also offer their UGC content creation service as a standalone package. Also, while UGC on TikTok is extremely effective, they can create variations of the video for platforms like Instagram, Pinterest, YouTube, Facebook, and LinkedIn too. Plus, you’ll also retain ownership of all the video ads. Notable clients: Perth Zoo, Destination Perth, Tiller Rides Location and global presence: Tampa, USA Year founded: 2021 Content specialization: Video production and user-generated content Pricing: Undisclosed Lauren Labeled was founded by – you guessed it – Lauren (and Lauren). These two digital marketers saw a huge change in consumer demands, yet at the time there were not enough affordable solutions that brands could use to create the authentic content that their target audiences craved. Hence, Lauren Labeled was born in sunny Tampa, Florida. Using a simple, but effective, three-step process, they help eCommerce and DTC brands to create and launch UGC campaigns across various social media channels. From selecting suitable creators to market research to video production, their team can take care of everything and deliver your first round of videos in about three weeks. While they’re happy to work with all types of brands, their ideal clients spend about $50,000 per month on ads. So, if you need only a couple of videos or you’re new to the scene and looking to start from scratch, they’re not the best match. They also prefer a commitment of at least three months. They might prefer a 3-month commitment, but that doesn’t mean that you’ll have to wait months before you start to see any results. In just four months, they managed to grow the TikTok account of Mandala Scrubs by 12,800. What’s more, in only five months, they helped them to generate $2.7 million via TikTok. Notable clients: Undisclosed Location and global presence: California, USA and Bath, England Year founded: 2017 Content specialization: User-generated content and employee-generated content Pricing: Undisclosed Boasting more than 60 years of digital experience, UGC Agency describes themselves as a tech-based agency that has a group of passionate tech enthusiasts joined by their shared love for user-generated content. And, their list of unique services is proof of that passion. They offer various UGC-related services. Thanks to their API, CSS, and PHP skills, they can create bespoke UGC solutions for landing pages and websites. They can also integrate real-time experiences shared by users about your brand into mobile. If you simply need some insight or help with including UGC into your own marketing strategy, their team will also be happy to identify the most suitable channels and evaluate your tech stack to offer suggestions for how you can optimize your community content. Alternatively, they’ll also be more than happy to train your employees so that they can leverage UGC effectively. Notable clients: Wandering Bear Coffee, The Essence Vault, Outer Location and global presence: Las Vegas, USA Year founded: 2019 Content specialization: User-generated content Pricing: Undisclosed If your target audience is mostly women, you can check out The Social Savannah. They’re a leading TikTok ad creative agency that works mostly with female-focused eCommerce brands like DRMTLGY, The Essence Vault, and Doe Lashes. As their team is quite small (you’ll be working with Savannah and her close-knit group of content creators), you can look forward to a boutique agency experience. All you basically need to do is provide them with your product and some guidelines and they’ll take everything from there. What’s more, they’ll also conduct weekly testing by trying out different styles on each platform to figure out which type of content your target audience enjoys more. They, for example, helped The Essence Vault to double their ROAS on both TikTok as well as Snapchat in just eight weeks. They did this by filming a variety of UGC videos and repurposed content created by influencers. Thanks to their help, TikTok has become The Essence Vault’s number one revenue source. Notable clients: Hero, Minted, ThirdLove Location and global presence: Los Angeles, USA Year founded: 2017 Content specialization: User-generated content and influencer-driven content Pricing: Undisclosed Established over five years ago and independently run since then, Palm is a women-owned agency that runs end-to-end UGC and micro-influencer campaigns. Their network of micro influencers and content creators can help you to create UGC for various purposes including organic social, ads, and Instagram campaigns. From contracts to individual payouts and everything in between, as a full-service agency they can help you to streamline the whole process. Alternatively, if you like a more hands-on approach, you can post your job opportunity on their board and take it from there on your own. Notable clients: Candy Crush, Buddy Punch, N26 Location and global presence: Montreal, Canada Year founded: 2021 Content specialization: User-generated content Pricing: Packages start at $1,200 UGC SHOP describes themselves as a one-stop shop that can take care of D2C brands’ UGC content needs. They’re on a mission to source authentic customer reviews and high-quality videos and images from real content creators to help drive sales. From casting creators to creating the actual digital assets and ads, they’ll take care of all the hard work. Unlike an agency like Lauren Labeled that requires a three-month commitment, UGC SHOP requires a minimum commitment of only two months. Notable clients: Helen Steele, Inside Nutrition, Solvar Location and global presence: Dublin, Ireland Year founded: 2019 Content specialization: User-generated content Pricing: Minimum spend of $1,000 per project Stacks Creative helps eCommerce brands grow by combining creativity and high-performance marketing campaigns. They specifically work with Irish content creators, making them a great choice if you want to tap into this market. From sourcing appropriate creators to editing and everything in between, they simplify the process of acquiring authentic user content. On Clutch, clients have praised them for their responsive approach and extensive industry knowledge, especially with regards to understanding target audiences. As for results, they’ve helped their clients to achieve a ROAS that’s well above the average rate for most industries. Notable clients: Salomon, Mentos, NBA Location and global presence: Headquartered in Montreal, Canada with additional offices in Toronto, Rio de Janeiro, and Paris Year founded: 2017 Content specialization: Video production, user-generated content and influencer-driven content Pricing: $100 – $149 per hour / Minimum spend of $25,000 per project Clark Influence’s team is made up of strategists, project managers, creatives, and social media experts. They use a step-by-step process that starts with briefing and ends with analysis. By leveraging the authenticity of consumers with their clients’ credibility, they deliver high-quality, high-performing digital assets for Instagram and TikTok. While they mainly focus on these two platforms, all the other platforms are available on request. During the 5+ years that they’ve been in business, they’ve already helped hundreds of clients to highlight their offering. For example, when the Fruitz dating app wanted to reach more Canadian Gen Zers, Clark Influence crafted a UGC campaign for TikTok. Eight creators were chosen to create videos. Aside from incorporating the latest TikTok trends, they also made sure to create the videos in English as well as French, the two main languages of the target market. Notable clients: Skin Physics, Ferrero Rocher, iRobot Location and global presence: Melbourne, Australia Year founded: 2012 Content specialization: User-generated content and influencer-driven content Pricing: Undisclosed Lifestyle and beauty brands can check out Theory Crew, an independent PR and digital marketing agency. They’ve been in business for over a decade during which they’ve built a solid network of thousands of creators and worked with some of Australia’s largest brands. Clients have praised them for their results-driven approach, communication skills, and dedication. For example, when Theory Crew was approached to create a Black Friday campaign for StrangeLove, they created 78 pieces of content. The result — a ROAS of 4.3, well above the industry benchmark, and a cumulative reach of 2 million. Notable clients: Premier Inn, easyJet holidays, 19 Crimes Location and global presence: Bath, England Year founded: 2018 Content specialization: Video production and influencer-driven content Pricing: Minimum spend of $1,000 per project The Social Shepherd is an independent, award-winning, social-first agency which has recently been named the Best Large Social Media agency by UK Social Media Awards. Their team of over 60 marketers can help with everything from strategy to content. What makes them such a great choice for user-generated content is that their content pieces are platform-specific. They have partnerships with the main social platforms, giving them insight into the nuances of each platform. Their team also knows how to strike the right balance between performance and aesthetics, with a strong focus on video. To help create an authentic connection between their clients and their target audiences, they take an unfiltered approach. This is what they’ve done for Bio-Oil. Using a video-first and Instagram-first approach, they delivered various types of content. Influencers were also given creative freedom which made it easier for Bio-Oil’s product to get incorporated seamlessly. The result — nearly 10 million users were reached. Notable clients: Garnier, ZARA, TAG Heuer Location and global presence: Lisbon, Portugal Year founded: 2021 Content specialization: Video production and user-generated content Pricing: Undisclosed Growing DTC eCommerce brands can check out Viral Vertical. Their agency creates psychology-focused UGC ads for social networks. Their creative process starts with a discovery call and, if you’re hiring their expertise for a small project, you can expect ads in seven days. While they’ve only been in business for a couple of years, they’ve already completed hundreds of projects for over 120 brands. As for results, they’ve generated a ROAS of over 5 for some of their clients and on Google alone they’ve received dozens of five-star reviews.
Top
ugc agencies
2024
1. MOMENTiQ
Other key services include:
MOMENTiQ
Company
Channels
Services
Company
Minimum Campaign Size:
$50.000+
Channels
TikTokYouTube
Services
Influencer MarketingUGC Content
Minimum Campaign Size:
$50.000+
MOMENTiQ
2. Viral Nation
Other key services include:
Viral Nation
Company
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Services
Company
Minimum Campaign Size:
$50.000+
Channels
BlogDiscordFacebookGoogleInstagramLinkedInPinterestRedditSnapchatTikTokTwitchTwitter (X)YouTubeYouTube Advertising
Services
Social-First TransformationInfluencer MarketingSocial Experiential MarketingSocial Content StudioCommunity Management Performance MarketingSocial Media MarketingDigital MarketingContent MarketingGrowth MarketingStrategic Paid MediaData-driven OptimizationTalent RepresentationMeasurement and Data AnalyticsAI Powered Brand Safety Analysis
Minimum Campaign Size:
$50.000+
Viral Nation
3. NeoReach
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NeoReach
Company
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Services
Company
Minimum Campaign Size:
$50.000+
Channels
BlogDiscordFacebookGoogleInstagramLinkedInPinterestRedditSnapchatTelegramTikTokTwitchTwitter (X)YouTube
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Campaign Strategy & DirectionCreative Brief DevelopmentInfluencer Sourcing & SchedulingInfluencer Contracts & NegotiationContent Licensing & ComplianceProduct Shipping & LogisticsInfluencer PaymentsDetailed Reporting & InsightsFraud DetectionPaid Social AmplificationExperiential ActivationSocial Account ManagementCrypto & NFT MarketingTalent ManagementAPI Integrations
Minimum Campaign Size:
$50.000+
NeoReach
4. Ubiquitous
Other key services include:
Ubiquitous
Company
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Services
Company
Minimum Campaign Size:
$20.000+
Channels
InstagramTikTokYouTube
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Influencer marketing for TikTok, Youtube, and InstagramFull-service campaign designContent creation for Tiktok, Youtube and Instagram
Minimum Campaign Size:
$20.000+
Ubiquitous
5. Fresh Content Society
Other key services include:
Fresh Content Society
Company
Channels
Services
Company
Minimum Campaign Size:
$10.000+
Channels
FacebookInstagramLinkedInPinterestTikTokTwitter (X)YouTube
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Social Media ManagementCommunity ManagementContent ProductionStrategyPaid MediaInfluencer ManagementCampaign ManagementReporting
Minimum Campaign Size:
$10.000+
Fresh Content Society
6. The Influencer Marketing Factory
Other key services include:
The Influencer Marketing Factory
Company
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Services
Company
Minimum Campaign Size:
$20.000+
Channels
BlogFacebookInstagramTikTokTwitchTwitter (X)YouTube
Services
Influencer MarketingSocial Media MarketingSocial Media ManagementDigital Marketing
Minimum Campaign Size:
$20.000+
The Influencer Marketing Factory
7. Directive Consulting
Other key services include:
Directive Consulting
Company
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Services
Company
Minimum Campaign Size:
$5.000+
Channels
BlogFacebookGoogleGoogle AdsInstagramLinkedInPinterestPodcastQuoraRedditSnapchatSpotifyTikTokTwitter (X)WhatsAppYouTubeYouTube Advertising
Services
PPC ManagementContent & SEOLifecycle Marketing (Revenue Operations)CreativePerformance MarketingGTM StrategyVideo ProductionSEM (Search Engine Marketing)B2B SaaS MarketingPaid SocialCustomer GenerationLinkedIn AdvertisingGoogle Ads ManagementMicrosoft Ads ManagementPaid Media Integrated Strategy
Minimum Campaign Size:
$5.000+
Directive Consulting
8. HireInfluence
Other key services include:
HireInfluence
Company
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Services
Company
Minimum Campaign Size:
$50.000+
Channels
BlogFacebookInstagramLinkedInPinterestSnapchatTikTokTwitchTwitter (X)YouTube
Services
Influencer MarketingUGC MarketingAdvertisingSocial Media MarketingSocial Experiential MarketingPerformance MarketingSocial Media ManagementDigital MarketingFull Service ProductionEvent MarketingMulti-channel MarketingAudio StrategiesWebAR StrategiesMeasurement and Data AnalyticsBrand Safety Analysis
Minimum Campaign Size:
$50.000+
HireInfluence
9. The Goat Agency
Other key services include:
The Goat Agency
Company
Channels
Services
Company
Minimum Campaign Size:
$50.000+
Channels
FacebookInstagramLinkedInPinterestRedditSnapchatTikTokTwitchTwitter (X)YouTubeYouTube Advertising
Services
Influencer MarketingSocial Media StrategyPaid SocialContent ProductionSocial Media ManagementCommunity Management
Minimum Campaign Size:
$50.000+
The Goat Agency
10. The Shelf
Other key services include:
The Shelf
Company
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Services
Company
Minimum Campaign Size:
$100.000+
Channels
BlogDiscordFacebookInstagramLinkedInPinterestTikTokTwitchTwitter (X)YouTube
Services
Influencer MarketingSocial Media MarketingMarketing StrategyBranding
Minimum Campaign Size:
$100.000+
The Shelf
11. LTK (formerly rewardStyle and LIKEtoKNOW.it)
Other key services include:
LTK (formerly rewardStyle and LIKEtoKNOW.it)
Company
Channels
Services
Company
Minimum Campaign Size:
$50.000+
Channels
BlogFacebookInstagramLTK AppPinterestTikTokTwitter (X)YouTube
Services
Influencer MarketingCreator ContentSocial Media MarketingFull Service Creator Campaign ExecutionTalent ManagementCampaign ReportingBrand ConsultingInfluence Benchmarking
Minimum Campaign Size:
$50.000+
LTK (formerly rewardStyle and LIKEtoKNOW.it)
12. House of Marketers
Other key services include:
House of Marketers
Company
Channels
Services
Company
Minimum Campaign Size:
$20.000+
Channels
InstagramTikTokTwitchTwitter (X)YouTube
Services
Influencer Marketing CampaignsInfluencer Marketing StrategyPaid Media Advertising (incl. TikTok Ads)TikTok Ad ContentTikTok Business Profile Content CreationTikTok Business Community Growth and Engagement
Minimum Campaign Size:
$20.000+
House of Marketers
13. Cloutboost
Other key services include:
Cloutboost
Company
Channels
Services
Company
Minimum Campaign Size:
$10.000+
Channels
FacebookInstagramTikTokTwitchYouTube
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Influencer MarketingUA LicensingMeasurement and Data AnalyticsPaid MediaPublic RelationsContent RepurposingSocial Media Marketing
Minimum Campaign Size:
$10.000+
Cloutboost
14. Clicks Talent
Other key services include:
Clicks Talent
Company
Channels
Services
Company
Minimum Campaign Size:
$1.000+
Channels
FacebookInstagramTikTokTwitchTwitter (X)YouTube
Services
UGCTikToK AdsTikTok Page ManagementCustom Jingle CampaignCPM Guaranteed View CampaignStandard Influencer MarketingSocial Media Account PurchasesSocial media App Marketing / Content CreationMusic Contest with thousands of influencers
Minimum Campaign Size:
$1.000+
Clicks Talent
15. Moburst
Other key services include:
Moburst
Company
Channels
Services
Company
Minimum Campaign Size:
$20.000+
Channels
BlogFacebookGoogleInstagramLinkedInPinterestSnapchatTikTokTwitchTwitter (X)YouTube
Services
Influencer MarketingUser Generated ContentSocial Media MarketingSocial Media ManagementDigital MarketingTalent ManagementFull Service Production
Minimum Campaign Size:
$20.000+
Moburst
16. inBeat Agency
Other key services include:
inBeat Agency
Company
Channels
Services
Company
Minimum Campaign Size:
$50.000+
Channels
AppLovinFacebookGoogle AdsInstagramSnapchatTikTokYouTubeYouTube Advertising
Services
Influencer MarketingUser-Generated ContentTikTok AdvertisingTikTok MarketingFacebook AdvertisingSnapchat Advertising
Minimum Campaign Size:
$50.000+
inBeat Agency
17. Crafted
Other key services include:
18. Glide Agency
Other key services include:
19. Lastnight Media
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20. Lauren Labeled
Other key services include:
21. UGC Agency (UGC|A)
Other key services include:
22. The Social Savannah
Other key services include:
23. Palm
Other key services include:
24. UGC SHOP
Other key services include:
25. Stacks Creative
Other key services include:
26. Clark Influence
Other key services include:
27. Theory Crew
Other key services include:
28. The Social Shepherd
Other key services include:
29. Viral Vertical
Other key services include:
Expert Insights: What Industry Leaders Say About UGC
You’ve seen the results that some of the leading UGC agencies have generated, but why is it important to include in your marketing strategy? What about the quantitative data that’s harder to measure? What makes it so effective?
Elijah Khasabo, co-founder of Vidovo, a UGC marketing agency based in Chicago, explains:
In today's world, where everyone's online and content is influential, UGC isn't just nice to have; it's crucial. It’s the greatest asset for any brand looking for authenticity and connection. At Vidovo, I’ve seen how UGC not only amplifies brand messages but also builds a vibrant, engaged community.
Think about it. What really drives people to hit 'buy'? Today's consumers, especially millennials, aren't just casually browsing; they're looking into what their peers are saying. They’re looking for real stories, honest reviews. Seeing a product in action, used by someone they can relate to, can be far more persuasive than any traditional advertisement. That's convincing on a whole other level.
But the real deal here is, UGC isn’t just about making noise. It's about showing not just what brands are, but how they fit into the real world of their users. This isn't about pushing content for the sake of it. I believe it's an ongoing commitment to hearing from and changing with consumers, including their opinions into the core story of your brand. This isn't just content; it's a testament to the bond we share with consumers.
Trent Bell, Lastnight Media’s founder and creative director, echoes consumers’ desire for authentic content. “People want to see real people talking about a product, not some expensive fancy ad that a marketing team came up with.”
That said, while authenticity is crucial, it shouldn’t be at the expense of quality. Neither does it have to be. He predicts that moving forward, UGC agencies have a critical role to play.
In 2024, the real power will come from marketing agencies using the look and feel of UGC but the brains and workforce of an agency model. This allows brands to have top-quality UGC created for them at scale with scripting, directing and editing handled by an agency rather than the UGC talent. This is how your super valuable ads are created much faster and at a much higher quality.
Personality + Authenticity + Great script/filming/editing = Huge sales at a low cost.
Alessandro Bogliari, co-founder and CEO of The Influencer Marketing Factory, also believes that UGC will continue to remain important for future campaigns. He explains:
UGC isn't just a buzzword, but it's actually an important part of our online ecosystem. It's about real people sharing their experiences, opinions, and creativity in an authentic, relatable and raw way. It also breaks down the barriers between brands and consumers, transforming passive audiences into active participants.
He adds that it can be especially important to brands looking to scale their diversity, equity, and inclusion (DEI) marketing efforts. “UGC brings also to the table diversity and creativity, something which might be challenging for a company to replicate. And if you think about it, it's what makes online spaces vibrant, trustworthy, and genuinely connected.”
At the end of the day, whether you want to use UGC for building closer connections or ensure that your content is a true representation of your target market, there’s another simpler reason why you should include it. It’s one of the most powerful forms of social proof as Frédéric Tomal, CEO of Viral Vertical, highlights:
UGC videos are like digital word-of-mouth, embodying the power of social proof to boost brand authority and trust. They showcase real people — your everyday customers — offering authentic reviews, emotional connections, and genuine testimonials, making them compelling tools for brand credibility and relatability.
Wrapping Things Up
From unboxing videos to customer stories, there are many ways in which you can use authentic user-generated content. Not only is it versatile, but it can help to drive more customer engagement and create a deeper brand relationship. This type of content can also serve as a form of customer reviews which can be helpful in boosting conversion rates.
That said, sourcing and creating it can become a time-consuming process, especially if you need to obtain legal rights as well. For this reason, it’s best to call in the help of an experienced agency. They have a reliable network of creators and the equipment needed to create high-quality videos and photos.
Frequently Asked Questions
What is a UGC agency?
A user-generated content (UGC) agency helps brands to optimize their user-generated content. They do this by, for example, identifying influencers and commissioning them to create UGC or sourcing existing UGC online and negotiating the license rights and distribution.
Why do companies use UGC?
User-generated content is more authentic than more traditional content like ads, podcasts, blog posts, etc., making it easier for consumers to relate to it and connect with brands on a deeper level. Aside from being more authentic, it’s also often more creative as it lets creators express their experiences and thoughts more freely. All in all, it’s a powerful form or social proof that can help with word-of-mouth advertising.
Is UGC legal?
Yes, it’s legal to use UGC, but you’ll need to acquire rights to repurpose it legally. To do this, you can reach out to the creator and ask for permission to repurpose a specific post. Some UGC agencies will also be able to take care of rights management. There are also a number of best practices to follow like giving credit to the creator and being open about how you want to use their content.
What companies use UGC?
From fashion to food brands, basically any industry can benefit from incorporating UGC into their marketing strategy. Examples of some of the companies that have used UGC effectively include Adidas, Apple, Chipotle, Dove, Fitbit, Frank Body, Red Bull, and KFC.
