Top 11 UGC Agencies for Authentic Content

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If you follow eCommerce trends, you’ll know that user-generated content (UGC) is going to be a big thing in the coming years. It shouldn’t really come as a surprise either as consumers have been craving more authentic content for years already. 

Not only can it help to skyrocket your engagement rates on the different social media platforms where you’re active, but it can also work out more cost-effective. There are a number of great UGC platforms that you can use to save time. Alternatively, you can also partner with one of the following agencies. 

As you’ll notice when you read our list below, TikTok is more often than not the preferred platform for these types of content. As a matter of fact, UGC is the reason why trends go viral so quickly on this platform as they motivate other users who in return inspire more TikTok users. You get the idea. That said, even if you’re not on TikTok (or rather your target audience hasn’t caught on to the platform yet), you should seriously consider making UGC a big part of your content marketing strategy. 


Top UGC Agencies for Authentic Content That Resonates:


Best UGC Agencies

1. inBeat Agency

inBeat Agency

inBeat Agency is trusted by hundreds of brands that include names such as New Balance and Disney. If you’re interested in leveraging high-quality UGC, they’re one of the best agencies to partner with as they work with the top 1% of social media creators. 

Not only will you be able to access an impressive network of creators, but they also simplify the whole process. They’ll look at what your rivals are doing and use that info to craft a creative brief and strategy that will help you to achieve your long-term marketing goals. Their team will also help you to select the most suitable creators, but you’ll ultimately have the final say on who gets to help you. 

Each digital asset that was created will belong to you. In other words, you’re free to repurpose it as you please.  

Other key services include:

inBeat Agency leverages micro-influencer collaborations to create winning social media strategies drive down customer acquisition costs and scale ad budgets. We offer a fully managed service to help ...


2. UGC Agency (UGC|A)

UGC Agency (UGC|A)

Boasting more than 60 years of digital experience, UGC Agency describes themselves as a tech-based agency that has a group of passionate tech enthusiasts joined by their shared love for user-generated content. And, their list of unique services is proof of that passion. 

They offer various UGC-related services. Thanks to their API, CSS, and PHP skills, they can create bespoke UGC solutions for landing pages and websites. They can also integrate real-time experiences shared by users about your brand into mobile. 

If you simply need some insight or help with including UGC into your own marketing strategy, their team will also be happy to identify the most suitable channels and evaluate your tech stack to offer suggestions for how you can optimize your community content. Alternatively, they’ll also be more than happy to train your employees so that they can leverage UGC effectively. 

Other key services include:

  • Training 
  • Content moderation
  • UCG content rights collection
  • Experiential marketing
  • Employee-generated content

3. Crafted

Crafted

eCommerce brands, specifically those using Shopify, can check out Crafted. They help online brands to grow by leveraging user-generated video ads. You can leave all the work to them as their team will be able to help you with pre-production, production, and post-production. 

Founded only a few years ago in 2020, they’ve already created more than 1,500 videos for over 80 eCommerce brands. Using their trademarked “Lift Off UGC Formula”, they help their clients to improve their return on advertising spend (ROAS) in just three steps. 

First, they’ll learn more about your brand in order to be able to find the most relevant creators and create an authentic script. They will then turn their attention to ensuring the creators have everything they need to create the video and edit it once it’s done. Though, they don’t stop here. 

The third and final step is to scale these efforts and repeat. They’ll analyze the performance of your video content on a monthly basis and optimize it where needed. 

However, there’s one catch. According to their business website, they’re currently not taking on any new clients due to high demand. If you’re interested, you can register your interest by completing an online form on their site and they’ll add you to their waiting list. 

Also, keep in mind that unlike some of the other agencies that focus on other related services too, Crafted focuses solely on UGC video. 


4. Glide Agency

Glide Agency

If you’re based in Australia, you can check out Glide Agency. Founded in 2007, they’re based in Perth and focus on helping local eCommerce brands. While they prefer to keep things local, they’ve worked with clients across various industries including hospitality, electronics, and entertainment. 

Included in their list of digital marketing services is UGC. One of the benefits of partnering with them is that they’re also willing to work with existing video footage. So, there’s no need to start from scratch with them. They offer a Reels package for repurposing video content into vertical videos. What’s more, if you’re already blessed to have content creators on your team, they will also offer you pointers so that you can get the best ad performance moving forward. 

Other key services include:

  • User experience (UX)
  • Conversion rate optimization (CRO)
  • Digital media budget planning
  • Organic search strategy

5. Lastnight Media

Lastnight Media

Lastnight Media is another full-service UGC agency that’s based in Australia. Located in Brisbane, they combine the perfect mix of strategy and creativity to help brands of any size to improve their visual identity and craft powerful video marketing campaigns. 

They’ll first create a strategy by researching trends and concepts that will help your brand to reach new heights. Armed with a unique roadmap, they’ll turn their attention to casting. 

Currently, they have a network of over 400 TikTok creators. During the video creation phase, they’ll also take care of creating the brief, filming, and editing. Then, to help you scale your success further, they’ll crunch the data to identify patterns of high performance and create new ads based on this info. 

If you prefer to manage your own social accounts and paid ads, they also offer their UGC content creation service as a standalone package. Also, while UGC on TikTok is extremely effective, they can also create variations of the video for platforms like Instagram, Pinterest, YouTube, Facebook, and LinkedIn. Plus, you’ll also retain ownership of all the video ads. 

Other key services include:

  • Video production
  • Photography
  • Creative strategy

6. Lauren Labeled

Lauren Labeled

Lauren Labeled was founded by – you guessed it – Lauren (and Lauren). These two digital marketers saw a huge change in consumer demands, yet at the time there were not enough affordable solutions that brands could use to create the authentic content that their target audiences craved. Hence, Lauren Labeled was born in sunny Tampa, Florida.  

Using a simple, but effective, three-step process, they help eCommerce and DTC brands to create and launch UGC campaigns across various social media channels. From selecting suitable creators to market research to video production, their team can take care of everything and deliver your first round of videos in about three weeks. 

While they’re happy to work with all types of brands, their ideal clients spend about $50,000 per month on ads. So, if you need only a couple of videos or you’re new to the scene and looking to start from scratch, they’re not the best match. They also prefer a commitment of at least three months. 

Other key services include:

  • Media buying
  • Ad copywriting
  • Ad management and optimization

7. The Social Savannah

The Social Savannah

If your target audience is mostly women, you can check out The Social Savannah. They’re a leading TikTok ad creative agency that works with female-focused eCommerce brands like DRMTLGY, The Essence Vault, and Doe Lashes.  

As their team is quite small (you’ll be working with Savannah and her close-knit group of content creators), you can look forward to a boutique agency experience. All you basically need to do is provide them with your product and some guidelines and they’ll take everything from there. What’s more, they’ll also conduct weekly testing by trying out different styles on each platform to figure out which type of content your target audience enjoys more. 

They, for example, helped The Essence Vault to double their ROAS on both TikTok as well as Snapchat in just eight weeks. They did this by filming a variety of UGC videos and repurposed content created by influencers. Thanks to their help, TikTok has become The Essence Vault’s number one revenue source.  

Other key services include:

  • Digital creator outreach
  • Ad strategy

8. Palm

Palm

Established in 2017 and independently run since then, Palm is a women-owned agency that runs end-to-end UGC and micro-influencer campaigns. Their network of micro influencers and content creators can help you to create UGC for various purposes including organic social, ads, and Instagram campaigns. 

From contracts to individual payouts and everything in between, as a full-service agency they can help you to streamline the whole process. Alternatively, if you like a more hands-on approach, you can post your job opportunity on their board and take it from there on your own.


9. UGC SHOP

UGC SHOP

UGC SHOP describes themselves as a one-stop shop that can take care of D2C brands’ UGC content needs. They’re on a mission to source authentic customer reviews and high-quality videos and images from real content creators to help drive sales. 

From casting creators to creating the actual digital assets and ads, they’ll take care of all the hard work. Unlike Lauren Labeled that requires a three-month, UGC SHOP requires a minimum commitment of only two months. To give you an idea of what you can expect, pricing starts at $1,000 per month and includes four videos produced by two content creators.


10. Stacks Creative

Stacks Creative

Based in Dublin, Ireland, Stacks Creative helps eCommerce brands to grow by combining creativity and high-performance marketing campaigns. Whether you need to get content created from scratch or would like to repurpose existing digital assets for social media, their team can help. 

They specifically focus on TikTok. So, if that’s a platform that your target audience uses, they can help you to create native-loooking content. On Clutch, clients have praised them for their responsive approach and extensive industry knowledge, especially with regards to understanding target audiences. 

Other key services include:

  • Paid media
  • CRO
  • Web design

11. Elixir

Elixir

Elixir has worked with more than 200 online brands that include well-known names like Disney, Prose, and New Balance. For example, they helped Prose to create top-performing UGC for their ads on a continuous basis — a whopping 50 unique assets each month to be exact. So, they have what it takes to help you scale quickly. 

While they can work fast, it’s not at the expense of quality and they work with the top 2% of social media creators that understand the latest social media trends well. They’ll help you to identify, recruit, and onboard creators that your target audience will find relatable. From unboxing videos to product demos to testimonials, they can also create a wide variety of visual assets. 

Other key services include:

  • TikTok marketing
  • Influencer marketing
  • Paid advertising

Wrapping Things Up

From unboxing videos to customer stories, there are many ways in which you can use authentic user-generated content. Not only is it versatile, but it can help to drive more customer engagement and create a deeper brand relationship. This type of content can also serve as a form of customer reviews which can be helpful in boosting conversion rates. 

That said, sourcing and creating it can become a time-consuming process, especially if you need to obtain legal rights as well. For this reason, it’s best to call in the help of an experienced agency. They have a reliable network of creators and the equipment needed to create high-quality videos and photos.