Top 25 UGC Agencies for Authentic Content

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If you follow eCommerce trends, you’ll know that user-generated content (UGC) is going to be a big thing in the coming years. It shouldn’t really come as a surprise either as consumers have been craving more authentic content for years already.

Not only can it help to skyrocket your engagement rates on the different social media platforms where you’re active, but it can also work out more cost-effective. There are a number of great UGC platforms that you can use to save time. Alternatively, you can also partner with one of the following agencies.

As you’ll notice when you read our list below, TikTok is more often than not the preferred platform for these types of content. As a matter of fact, UGC is the reason why trends go viral so quickly on this platform as they motivate other users who in return inspire more TikTok users. You get the idea. That said, even if you’re not on TikTok (or rather your target audience hasn’t caught on to the platform yet), you should seriously consider making UGC a big part of your content marketing strategy.


Best UGC Agencies

Top
ugc agencies
2024

1. Moburst

Moburst

Notable clients: Uber, Dunkin’ Donuts, Nielsen

Location and global presence: Headquartered in New York City with additional offices in San Francisco, Tel Aviv, and London

Year founded: 2013

Content specialization: Video production, app store assets, and user-generated content

Pricing: $150 – $199 per hour / Minimum spend of $20,000 per project

Moburst is regarded as one of the best agencies for all your content needs and is trusted by well-known brands like Google, Reddit, and Samsung. They have an army of creators ready and eager to create relevant, user-generated content to be used on platforms like TikTok and Instagram.

While these creators are skilled at applying creativity, they also keep in mind best practices to ensure that the content aligns with specific social media networks. This means that the content will also feel authentic to the platform. What’s more, they’re fast. In just under 10 days, you can expect to receive your new digital assets. 

Another key benefit of working with Moburst is that their team can help with repurposing. They’ll take the content created and turn it into various other digital assets like ads. Not only does it make it more cost-effective and help to generate better results, but it streamlines the whole creative process. 

Other key services include:

  • Social media management
  • Website development
  • Localizations
  • Video production

Moburst

Harness the power of influencers to achieve your growth goals with Moburst, a leading global performance influencer marketing agency that helps brands over-achieve their goals and become category leaders.

Company
Channels
Services
Company

50+

New York, Tel Aviv, San Fransisco, London

Best for:

Startup & Enterprise

Minimum Campaign Size: $20.000+
Channels
Blog
Facebook
Google
Instagram
LinkedIn
Pinterest
Snapchat
TikTok
Twitch
Twitter
YouTube
Services
Influencer Marketing
User Generated Content
Social Media Marketing
Social Media Management
Digital Marketing
Talent Management
Full Service Production
Minimum Campaign Size: $20.000+

Moburst

Harness the power of influencers to achieve your growth goals with Moburst, a leading global performance influencer marketing agency that helps brands over-achieve their goals and become category leaders.

Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.


2. NeoReach

NeoReach

Notable clients: Airbnb, Walmart, Amazon

Location and global presence: Headquartered in San Francisco, USA

Year founded: 2014

Content specialization: Influencer-driven content

Pricing: Minimum spend of $50,000 per project

As one of the top influencer marketing agencies, they make it easy to manage and track UGC campaigns. What’s more, they also have a global community of content creators across virtually all genres. Not only does their massive creator network make it easy to find the best voices, but their team will also help you to source the right ones. From there, they’ll also take care of all the technical matters like contract negotiation, shipping (if needed), payments, performance reporting, and communication.

NeoReach values relationships. They understand that this is foundational to the success of campaigns. Once you’ve found creators that understand your brand, they’ll see to it that ongoing relationships are maintained to make the next campaign even easier. 

For example, when Airbnb asked them to run a travel-based, UGC campaign, NeoReach used stories told from their creators’ perspective to reach new heights. Using platforms like Twitter, YouTube, Instagram, and Snapchat, they could use first-hand travel experiences to spread Airbnb’s values of diversity and community. The result — more than 1.9 million impressions. 

Other key services include:

  • Paid media amplification
  • Experiential activations

NeoReach

NeoReach creates world-class original influencer campaigns for leading brands and Global Fortune 500 companies. Founded in 2013 and managing over $250 million dollars in influencer spend to-date, their team is responsible for creating some of the mos...

Company
Channels
Services
Company

50+

Los Angeles, San Francisco, Orlando, Tokyo

Best for:

Large Companies

Minimum Campaign Size: $50.000+
Channels
Blog
Discord
Facebook
Google
Instagram
LinkedIn
Pinterest
Reddit
Snapchat
Telegram
TikTok
Twitch
Twitter
YouTube
Services
Campaign Strategy & Direction
Creative Brief Development
Influencer Sourcing & Scheduling
Influencer Contracts & Negotiation
Content Licensing & Compliance
Product Shipping & Logistics
Influencer Payments
Detailed Reporting & Insights
Fraud Detection
Paid Social Amplification
Experiential Activation
Social Account Management
Crypto & NFT Marketing
Talent Management
API Integrations
Minimum Campaign Size: $50.000+

NeoReach

NeoReach creates world-class original influencer campaigns for leading brands and Global Fortune 500 companies. Founded in 2013 and managing over $250 million dollars in influencer spend to-date, their team is responsible for creating some of the mos...

Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.


3. Viral Nation

Viral Nation

Notable clients: Canon, Disney, Tencent

Location and global presence: Headquartered in Toronto, Canada

Year founded: 2014

Content specialization: Employee-generated content and influencer-driven content

Pricing: Minimum spend of $50,000 per project

Viral Nation has helped clients to cause a stir on social media for all the right reasons. They have an award-winning group of storytellers, social experts, and creatives that can help you become (and remain) culturally relevant. As their website puts it, they create content that inspires action from creators that your target audience trusts.

One more reason why Viral Nation is such a great fit for UGC is that they prioritize performance and use their in-depth knowledge of social media to create content that will align with the requirements of individual platforms. Then, to streamline your content plan, they can also help you identify ways that you can repurpose your newly created content.

For example, when Viral Nation partnered with Bud Light to help the brand reaffirm their popularity among California’s Hispanic community, they managed to surpass the goals set for the campaign by a massive 250%. They did this by creating Instagram Stories that showed how Bud Light featured in key moments with loved ones. Then, to encourage more engagement, they added a branded hashtag to help customers share posts where they enjoyed a Bud Light during a special occasion themselves. Thanks to this clever strategy, Viral Nation created even more UGC for their client.

Other key services include:

  • Influencer marketing
  • Paid media
  • Blockchain marketing
Viral Nation

Viral Nation

Viral Nation is a global digital and social agency group driving growth and connection through performance and innovation.

Company
Channels
Services
Company

50+

USA, Canada, Caribbean

Best for:

Enterprises and Large brands

Minimum Campaign Size: $50.000+
Channels
Blog
Facebook
Instagram
LinkedIn
Pinterest
Snapchat
TikTok
Twitch
Twitter
YouTube
Services
Influencer Marketing
Social Media Marketing
Social Media Management
Digital Marketing
Talent Management
Blockchain Marketing
NFT Marketing
Crypto Marketing
Minimum Campaign Size: $50.000+
Viral Nation

Viral Nation

Viral Nation is a global digital and social agency group driving growth and connection through performance and innovation.

Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.


4. MOMENTiQ

MOMENTiQ

Notable clients: American Eagle Outfitters, Fashion Nova

Location and global presence: Headquartered in Los Angeles, USA

Year founded: 2023

Content specialization: Influencer-driven content

Pricing: Minimum spend of $50,000 per project

MOMENTiQ is not just another influencer marketing agency. With a history rich in industry innovation, they’ve set benchmarks with billions of impressions and are the trusted partners of global brands that are household names today.

What makes MOMENTiQ truly unique is the seasoned expertise they bring to the table. Not only have members of their founding team been responsible for the rise of other leading influencer marketing agencies such as Ubiquitous, but they have continuously pioneered the influencer marketing space, driven not just by a need but a genuine passion for the domain.

MOMENTiQ specializes in influencer campaign creation and management, especially within the dynamic spheres of TikTok and YouTube. Their expertise lies not only in harnessing the potential of influencers but also in combining user-generated content with their adept paid social team. The result? Compelling paid social campaigns that optimize for conversions.

Brands, big and small, find a partner in MOMENTiQ. Their primary clientele includes larger brands and Fortune 500s, but they also have a diverse portfolio that encompasses mid-sized brands. With a commitment to producing top-tier influencer campaigns that bank on industry-leading strategy, they’ve established a reputation for executing large-scale, virality-focused campaigns.

One of MOMENTiQ’s unparalleled strengths is their ability to amplify influencer content with paid social campaigns that focus squarely on conversion KPIs. While they maintain client confidentiality with stringent non-disclosure agreements, their commitment to share a public case study soon is testament to their transparency and trustworthiness.

Other key services include:

  • End-to-end influencer campaign management 
  • UGC paid social campaigns
  • Specialized campaigns tailored for brand awareness, performance marketing, or UGC KPIs

MOMENTiQ

From a founding team that has created several of the leading influencer marketing agencies and platforms, MOMENTiQ drives the world’s leading brands forward with influencer marketing campaigns - Specializing in TikTok & YouTube.

Company
Channels
Services
Company

10 - 50

Los Angeles

Best for:

Enterprises and Large Brands

Minimum Campaign Size: $50.000+
Channels
TikTok
YouTube
Services
Influencer Marketing
UGC Content
Minimum Campaign Size: $50.000+

MOMENTiQ

From a founding team that has created several of the leading influencer marketing agencies and platforms, MOMENTiQ drives the world’s leading brands forward with influencer marketing campaigns - Specializing in TikTok & YouTube.

Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.


5. The Influencer Marketing Factory

The Influencer Marketing Factory

Notable clients: Sony Music, Pentel, Warner Music Group

Location and global presence: Headquartered in Miami, USA with another office in New York City and remote teams in the UK, Italy, the Netherlands, and Bulgaria

Year founded: 2018

Content specialization: User-generated content and influencer-driven content

Pricing: Minimum spend of $20,000 per project

The Influencer Marketing Factory is a digital marketing agency that helps businesses leverage influencer marketing, content creation, and user-generated content to effectively engage with their target audience and bolster their brand.

One of the most valuable aspects of working with The Influencer Marketing Factory is their expertise in identifying and partnering with the right influencers for your niche. They ensure that the user-generated content created by these influencers aligns with your brand values and marketing goals, which increases the likelihood of the content resonating with your target audience. 

The team at The Influencer Marketing Factory is skilled in designing and implementing influencer marketing campaigns that foster user-generated content creation. They focus on crafting the right message, objectives, and incentives to encourage influencers and their followers to produce and share content about your brand. 

In terms of curating and disseminating user-generated content, the agency performs well. They carefully select high-quality content and extend its reach through various digital channels, including social media, email, and your website, which enhances the exposure and influence of the user-generated content and further supports your brand. 

A significant aspect of collaborating with this agency is their dedication to offering comprehensive analytics and performance tracking for your influencer marketing campaigns. They assist you in identifying the user-generated content that generates the most engagement, conversions, and return on investment, allowing you to make data-driven decisions about future campaigns and refine your influencer marketing strategy. 

The Influencer Marketing Factory also offers compliance and legal support. They help you navigate the challenges of copyright, trademark, and disclosure requirements, ensuring that your influencer marketing campaigns adhere to industry best practices and regulations. 

They also have a proven track record to back up their skill set. For example, when VisitKorea partnered with them, six US-based TikTok creators created one TikTok video each using the campaign’s branded hashtag. The results — over 1 million views, 100,000+ likes, thousands of comments, and hundreds of shares. 

Other key services include:

  • Influencer marketing
  • Paid advertising
  • Talent management

The Influencer Marketing Factory

The Influencer Marketing Factory is a global full-service influencer marketing agency that helps brands engage with Gen Z and Millennials audiences on TikTok, YouTube and Instagram.

Company
Channels
Services
Company

10 - 50

New York, Miami

Best for:

Enterprises and Large brands

Minimum Campaign Size: $20.000+
Channels
Blog
Facebook
Instagram
TikTok
Twitch
Twitter
YouTube
Services
Influencer Marketing
Social Media Marketing
Social Media Management
Digital Marketing
Minimum Campaign Size: $20.000+

The Influencer Marketing Factory

The Influencer Marketing Factory is a global full-service influencer marketing agency that helps brands engage with Gen Z and Millennials audiences on TikTok, YouTube and Instagram.

Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.


6. Fresh Content Society

Fresh Content Society

Notable clients: National Geographic, KFC

Location and global presence: Headquartered in Evanston, USA

Year founded: 2015

Content specialization: Influencer-driven content

Pricing: $150 – $199 per hour / Minimum spend of $5,000 per project

Fresh Content Society (FCS) stands tall among digital marketing pioneers, successfully collaborating with premier clients and delivering remarkable results. Their stellar team, passionate about developing, executing, and monitoring high-quality user-generated content, excels in crafting engaging marketing strategies for Instagram, TikTok, YouTube, Twitter or other prominent platforms.

These content specialists at FCS focus on originality and ensure that each creation resonates with the distinct soul of each platform, ensuring a genuine and authentic feel. In one of their many successful collaborations, FCS partnered with PEAK Auto to amplify engagement on Instagram. By leveraging automotive influencers and generating various types of UGC, they achieved a 2,000% follower surge on TikTok, garnering over 13 million impressions and 2 million interactions.

One of the highlights of partnering with FCS is their expertise in optimizing content. They seamlessly transform primary content into multiple digital formats, like engaging ads, enhancing its outreach and effectiveness. This amplifies results and simplifies the entire creative journey, offering a more cohesive strategy.

Other key services include:

  • Comprehensive social media audits
  • Distinctive creative strategy and production
  • Efficient community management
  • Expertise in analytics/reporting

Fresh Content Society

FCS is your in-house social media management team that helps design, manage, and grow your social media communities. Our award winning agency is family owned and operated and each client is treated like a partner.

Company
Channels
Services
Company

10 - 50

Chicago, IL, Portland, California, Texas, Boston, 

Best for:

Mid-sized to Enterprise Businesses

Minimum Campaign Size: $5.000+
Channels
Facebook
Instagram
LinkedIn
Pinterest
TikTok
Twitter
YouTube
Services
Community Management
Content Production
Strategy
Paid Media
Influencer Management
Campaign Management
Reporting
Minimum Campaign Size: $5.000+

Fresh Content Society

FCS is your in-house social media management team that helps design, manage, and grow your social media communities. Our award winning agency is family owned and operated and each client is treated like a partner.


7. Directive Consulting

Directive Consulting

Notable clients: Solvvy, Seagate, Promethium, Sumo Logic

Location and global presence:  Irvine, California

Year founded: 2014

Content specialization: Short-form video content

Pricing: Minimum spend of $5,000 per project

Directive Consulting is a distinguished UGC agency excelling in creating impactful, short-form video content tailored for tech and SaaS companies. Their expertise in producing brand overview videos, product explainers, and testimonial video ads sets them apart, focusing on content that effectively communicates value and engages the audience.

Directive’s approach is strategic and audience-focused, ensuring that their UGC services not only capture attention but also resonate deeply with a tech-savvy audience. This makes them an ideal partner for tech brands aiming to enhance their digital presence with meaningful user-generated content.

What truly distinguishes Directive Consulting in the UGC landscape is their comprehensive understanding of the tech and SaaS sectors, enabling them to produce content that is not just visually appealing but strategically aligned with the brand’s goals. For Sumo Logic, Directive created a content strategy campaign that generated over 2 million impressions.

Other key services include:

  • SEO
  • Paid Media
  • Design
  • Lifecycle Marketing 
  • Marketing Strategy

Directive Consulting

The world’s largest SaaS brands trust Directive to bring their performance marketing campaigns to life across Paid Media, SEO, Creative, Strategy, Lifecycle Marketing, & Video. Directive’s proven Customer Generation methodology has generated +$1B...

Company
Channels
Services
Company

50+

Irvine, California

Best for:

Midmarket, Enterprise

Minimum Campaign Size: $5.000+
Channels
Blog
Facebook
Google
Google Ads
Instagram
LinkedIn
Pinterest
Podcast
Quora
Reddit
Snapchat
Spotify
TikTok
Twitter
WhatsApp
YouTube
YouTube Advertising
Services
PPC Management
Content & SEO
Lifecycle Marketing (Revenue Operations)
Creative
Performance Marketing
GTM Strategy
Video Production
SEM (Search Engine Marketing)
B2B SaaS Marketing
Paid Social
Customer Generation
LinkedIn Advertising
Google Ads Management
Microsoft Ads Management
Paid Media
Integrated Strategy
Minimum Campaign Size: $5.000+

Directive Consulting

The world’s largest SaaS brands trust Directive to bring their performance marketing campaigns to life across Paid Media, SEO, Creative, Strategy, Lifecycle Marketing, & Video. Directive’s proven Customer Generation methodology has generated +$1B...


8. The Shelf

The Shelf

Notable clients: Lenox, Sweet Defeat, KIDZ BOP

Location and global presence: New York, USA

Year founded: 2013

Content specialization: Influencer-driven content

Pricing: $150 – $199 per hour / Minimum spend of $100,000 per project

The Shelf UGC agency is renowned for its innovative approach to influencer marketing, leveraging cutting-edge technology and creative strategies to forge genuine connections between brands and audiences. It is deeply rooted in data-driven methodologies, ensuring each campaign is strategically designed to achieve specified marketing goals. Utilizing natural language processing and machine learning, The Shelf identifies the most impactful influencers, concepts, and targeting methods to optimize the effectiveness of each influencer campaign.

Quality control at The Shelf is fortified by a team of art directors, copywriters, and strategists, each committed to scrutinizing and enhancing influencer content. Influencers benefit from tailored feedback, ensuring that each campaign resonates with aesthetic and creative finesse. This meticulous approach to content assessment amplifies ROI and reinforces the connection between brands and their diverse audiences, ensuring that each piece of content is not just visually compelling but also strategically aligned to achieve marketing objectives.

A case study that underscores The Shelf’s proficiency is the influencer marketing campaign executed for eos, a leading organic lip balm brand. The campaign’s multifaceted approach included several themes, influencer personas, and targeting requirements. A blend of DIY projects, gift creation, and fashion week integrations were deployed to appeal to a diverse audience base. The campaign enlisted 42 influencers resulting in a plethora of content, including blog posts, Instagram posts, Facebook posts, and Pins. Each content piece was meticulously crafted, showcasing eos in a creative light and amplifying brand affinity among different audience segments. The result — hundreds of posts that generated nearly 2 million engagements and about 20 times the number of impressions. 

Other key services include:

  • Fraud detection
  • Campaign optimization
  • Full-funnel marketing

The Shelf

The Shelf is an industry-leading, full-service influencer marketing agency that designs, executes, and optimizes data-driven campaigns from start to finish. With a focus on performance and ROI, our in-house brand and digital strategists develop thumb...

Company
Channels
Services
Company

1 - 10

New York

Best for:

Medium and Small Size Brands

Minimum Campaign Size: $100.000+
Channels
Blog
Discord
Facebook
Instagram
LinkedIn
Pinterest
TikTok
Twitch
Twitter
YouTube
Services
Influencer Marketing
Social Media Marketing
Marketing Strategy
Branding
Minimum Campaign Size: $100.000+

The Shelf

The Shelf is an industry-leading, full-service influencer marketing agency that designs, executes, and optimizes data-driven campaigns from start to finish. With a focus on performance and ROI, our in-house brand and digital strategists develop thumb...

Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.


9. LTK (formerly rewardStyle and LIKEtoKNOW.it)

LTK (formerly rewardStyle and LIKEtoKNOW.it)

Notable clients: Urban Decay, MATCHESFASHION

Location and global presence: Headquartered in Dallas, USA

Year founded: 2011

Content specialization: Influencer-driven content

Pricing: Minimum spend of $50,000 per project

LTK has been around for more than a decade. During this time, they’ve successfully built a huge network of curated creators from all over the world and their brand marketers have partnered with creators in basically all lifestyle categories. From fashion to fitness, they’ve worked with various industries and verticals and can help you to connect with the right target audience via the most suitable platform.

As they’ve been in business for over 10 years, they also have access to a wealth of data. This data comes in very useful when brands need to identify the right creator for their campaigns.

Another standout feature is their advanced technology. They have an ecosystem of tools that make it much easier for content to be distributed and tracked across all channels. This means that you can look forward to mobile-first, searchable and shoppable content, helping you to drive awareness and sales across mobile devices too.

To give you a better idea of just how well their content converts into sales, they generate nearly $4 billion in annual trackable brand sales. Aside from sales, partnering with LTK can also be great for brand awareness and engagement. Just take this case study as proof. When a luxury designer joined forces with LTK creators, all it took was 13 creators to generate tens of thousands of clicks. One of the secrets of this campaign was that the creators were allowed to share products at their own discretion. This led to a more organic approach.

Other key services include:

  • Brand consulting
  • Advanced audience reporting
  • Content licensing
  • Access to their community of more than 18 million monthly shoppers

LTK (formerly rewardStyle and LIKEtoKNOW.it)

LTK is the most successful influencer network that drives billions in brand purchases from the world's largest curated creator community. LTK was founded by a creator to give creators a significant tech advantage to be a brand’s power partner. Ou...

Company
Channels
Services
Company

50+

US, China, Brazil, Germany, France, Australia, UK

Best for:

Enterprises and Large brands

Minimum Campaign Size: $50.000+
Channels
Blog
Facebook
Instagram
LTK App
Pinterest
TikTok
Twitter
YouTube
Services
Influencer Marketing
Creator Content
Social Media Marketing
Full Service Creator Campaign Execution
Talent Management
Campaign Reporting
Brand Consulting
Influence Benchmarking
Minimum Campaign Size: $50.000+

LTK (formerly rewardStyle and LIKEtoKNOW.it)

LTK is the most successful influencer network that drives billions in brand purchases from the world's largest curated creator community. LTK was founded by a creator to give creators a significant tech advantage to be a brand’s power partner. Ou...

Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.


10. House of Marketers

House of Marketers

Notable clients: CyberGhost, Grover, Jodel

Location and global presence: Headquartered in London, England

Year founded: 2020

Content specialization: Influencer-driven content

Pricing: Minimum spend of $20,000 per project

House of Marketers is not just another TikTok agency but a top UGC agency, bridging the gap between authentic marketing and your brand. At the core of their services lies the ability to empower your brand with authentic stories created by your customers and community members.

What sets House of Marketers apart is their unparalleled approach to UGC campaigns. They recognize TikTok’s potential as a business platform and harness its innovative, audience-centric nature to drive success for their clients. Their ability to craft UGC amplifies the voices of your customers, establishing an authentic and engaging brand-customer connection.

House of Marketers employs a comprehensive four-step approach to craft your UGC strategy, drawing from their extensive industry experience. Whether you seek TikTok influencer campaigns, influencer strategy development, or compelling TikTok ad content, they have you covered. Their unique blend of creativity, data-driven insights, and personalization ensures your UGC campaigns stand out and leave a lasting impact.

In fact, they might just exceed your own targets and expectations like they’ve done for the Dragon City gaming mobile app. Dragon City decided to outsource their paid media and influencer marketing to House of Marketers’ TikTok influencer marketing experts. They had three main goals: boost engagement, improve general awareness, and drive more low-cost installs. As for numbers, their target was to achieve a CPM of between $4 and $5 using authentic UGC videos, but House of Marketers exceeded this target by more than 50%. 

Other key services include:

  • App marketing
  • SaaS marketing
  • Paid social ads
House of Marketers Logo

House of Marketers

House of Marketers is the #1 TikTok-focused agency for Influencer Marketing, Paid Media, Content Creation, and Growing Business Profiles on TikTok. We specialize in helping Mobile Apps and Brands quickly scale and improve their ROI on the most valuab...

Company
Channels
Services
Company

10 - 50

United Kingdom, United States, Germany, Spain, Brazil, Italy, France, Poland, Indonesia, Singapore

Best for:

Large brands and Creators

Minimum Campaign Size: $20.000+
Channels
Instagram
TikTok
Twitch
Twitter
YouTube
Services
Influencer Marketing Campaigns
Influencer Marketing Strategy
Paid Media Advertising (incl. TikTok Ads)
TikTok Ad Content
TikTok Business Profile Content Creation
TikTok Business Community Growth and Engagement
Minimum Campaign Size: $20.000+
House of Marketers Logo

House of Marketers

House of Marketers is the #1 TikTok-focused agency for Influencer Marketing, Paid Media, Content Creation, and Growing Business Profiles on TikTok. We specialize in helping Mobile Apps and Brands quickly scale and improve their ROI on the most valuab...

Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.


11. The Goat Agency

The Goat Agency

Notable clients: Dell, Audi, NIVEA

Location and global presence: Offices in London, England and New York City, USA

Year founded: 2015

Content specialization: Video production and influencer-driven content

Pricing: Minimum spend of $50,000 per project

Goat is a highly specialized agency providing customized UGC services, catering to social media, paid media, digital platforms and beyond. Distinguished for their strategic, end-to-end content production, they deliver compelling stories and powerful video content for worldwide brands and media agencies. Their portfolio includes a remarkable collection of their own branded content, including 400 consecutive daily vlogs and a series of original Goat documentaries.

Goat’s global campaigns are testimony to their innovative approach. One example is the work they executed for Beefeater Pink Gin, a brand under Pernod Ricard. Focusing on achieving cultural relevance, the campaign revolved around the millennial-magnet movie ‘Mean Girls’, launching the hashtag #OnWednesdaysWeDrinkPink. This innovative strategy leveraged local influencers for content creation with a ‘pink focus’, posting only on Wednesdays.

The campaign garnered incredible response on social platforms, sparking a surge in UGC. This innovative approach led to a staggering 1500% increase in organic UGC month on month, a testament to Goat’s effectiveness.

Other key services include:

  • Influencer marketing
  • Paid social
  • Social media strategy
  • Content production

The Goat Agency

Goat is a global, award-winning social media and influencer marketing agency. We've worked with some of the world's most exciting brands including Dell, Nivea, Audi, Pernod Ricard, Deep Silver, The Body Shop, Mars, TurboTax and Wayfair, helping them ...

Company
Channels
Services
Company

50+

London, New York, Singapore

Best for:

Medium and Large Brands

Minimum Campaign Size: $50.000+
Channels
Facebook
Instagram
Pinterest
Reddit
Snapchat
TikTok
Twitch
Twitter
YouTube
YouTube Advertising
Services
Influencer Marketing
Social Media Strategy
Paid Social
Content Production
Social Media Management
Community Management
Minimum Campaign Size: $50.000+

The Goat Agency

Goat is a global, award-winning social media and influencer marketing agency. We've worked with some of the world's most exciting brands including Dell, Nivea, Audi, Pernod Ricard, Deep Silver, The Body Shop, Mars, TurboTax and Wayfair, helping them ...

Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.


12. inBeat Agency

inBeat Agency

Notable clients: Hopper, Bumble, NielsenIQ

Location and global presence: inBeat Agency has multiple locations across the globe that include offices in New York City, Miami, and Los Angeles in the USA, Montreal and Toronto in Canada, and Paris in France

Year founded: 2018

Content specialization: Influencer-driven content and user-generated content

Pricing: $100 – $149 per hour / Minimum spend of $50,000 per project

inBeat Agency is trusted by hundreds of brands that include names such as New Balance and Disney. If you’re interested in leveraging high-quality UGC, they’re one of the best agencies to partner with as they work with the top 1% of social media creators.

Not only will you be able to access an impressive network of creators, but they also simplify the whole process. They’ll look at what your rivals are doing and use that info to craft a creative brief and strategy that will help you to achieve your long-term marketing goals. Their team will also help you to select the most suitable creators, but you’ll ultimately have the final say on who gets to help you.

Each digital asset that was created will belong to you. In other words, you’re free to repurpose it as you please.

Brands like Hopper and Prose have turned to inBeat Agency for UGC that they can use for their ads. The result — a steady stream of ongoing, high-performing creatives.

Other key services include:

inBeat Agency

inBeat Agency leverages micro-influencer collaborations to create winning social media strategies drive down customer acquisition costs and scale ad budgets. We offer a fully managed service to help you work with creators that have a track record fo...

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Company

10 - 50

Montreal, New York, Los Angeles, Toronto, Miami, Singapore, London, Paris

Best for:

Enterprises and Large brands

Minimum Campaign Size: $50.000+
Channels
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Influencer Marketing
User-Generated Content
TikTok Advertising
TikTok Marketing
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Minimum Campaign Size: $50.000+

inBeat Agency

inBeat Agency leverages micro-influencer collaborations to create winning social media strategies drive down customer acquisition costs and scale ad budgets. We offer a fully managed service to help you work with creators that have a track record fo...

Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.


13. Crafted

Crafted

Notable clients: Bang & Olufsen, Pluto Pillow, Vivoo

Location and global presence: Adelaide, Australia

Year founded: 2020

Content specialization: Video production and user-generated content

Pricing: Minimum spend of $10,000 per project

eCommerce brands, specifically those using Shopify, can check out Crafted. They help online brands to grow by leveraging user-generated video ads. You can leave all the work to them as their team will be able to help you with pre-production, production, and post-production. 

They’ve already created more than 1,500 videos for over 80 eCommerce brands. Using their trademarked “Lift Off UGC Formula”, they help their clients to improve their return on advertising spend (ROAS) in just three steps.

First, they’ll learn more about your brand in order to be able to find the most relevant creators and create an authentic script. They will then turn their attention to ensuring the creators have everything they need to create the video and edit it once it’s done. Though, they don’t stop here. 

The third and final step is to scale these efforts and repeat. They’ll analyze the performance of your video content on a monthly basis and optimize it where needed. 

However, there’s one catch. According to their business website, they’re currently not taking on any new clients due to high demand. If you’re interested, you can register your interest by completing an online form on their site and they’ll add you to their waiting list. 

Also, keep in mind that unlike some of the other agencies that focus on other related services too, Crafted focuses solely on UGC video. 

While there’s a waiting list, you won’t have to wait too long before you see results. For example, when they partnered with LARQ, their content generated a decent ROAS within three weeks of getting started, while for Pegs for Life their UGC video ads boosted their sales by 30% in the first month.

Other key services include:

  • Script writing
  • Social media ads

14. Glide Agency

Glide Agency

Notable clients: Perth Zoo, Destination Perth, Tiller Rides

Location and global presence: Perth, Australia

Year founded: 2007

Content specialization: Video animation and user-generated content

Pricing: $150 – $199 per hour / Minimum spend of $5,000 per project

Another Australian-based agency that you can check out is Glide. While they prefer to keep things local, they’ve worked with clients across various industries including hospitality, electronics, and entertainment.

Included in their list of digital marketing services is UGC. One of the benefits of partnering with them is that they’re also willing to work with existing video footage. So, there’s no need to start from scratch with them. They offer a Reels package for repurposing video content into vertical videos. What’s more, if you’re already blessed to have content creators on your team, they will also offer you pointers so that you can get the best ad performance moving forward.

They know how to use content to create consistent themes across multiple channels. This was the case when they partnered with Black Swan State Theatre in Western Australia. They generated a digital marketing return of a massive 730%, helping the theater industry to glide back and become one of the main acts again after the pandemic.

Other key services include:

  • User experience (UX)
  • Conversion rate optimization (CRO)
  • Digital media budget planning
  • Organic search strategy

15. Lastnight Media

Lastnight Media

Notable clients: Rolls-Royce Motor Cars Brisbane, Little Rum Runner 

Location and global presence: Brisbane, Australia

Year founded: 2016

Content specialization: Video campaigns and user-generated content

Pricing: Undisclosed

Lastnight Media is another full-service UGC agency that’s based in Australia. Located in Queensland, they combine the perfect mix of strategy and creativity to help brands of any size to improve their visual identity and craft powerful video marketing campaigns. 

They’ll first create a strategy by researching trends and concepts that will help your brand to reach new heights. Armed with a unique roadmap, they’ll turn their attention to casting. 

Currently, they have a network of over 400 TikTok creators. During the video creation phase, they’ll also take care of creating the brief, filming, and editing. Then, to help you scale your success further, they’ll crunch the data to identify patterns of high performance and create new ads based on this info. 

If you prefer to manage your own social accounts and paid ads, they also offer their UGC content creation service as a standalone package. Also, while UGC on TikTok is extremely effective, they can create variations of the video for platforms like Instagram, Pinterest, YouTube, Facebook, and LinkedIn too. Plus, you’ll also retain ownership of all the video ads.

Other key services include:

  • Video production
  • Photography
  • Creative strategy

16. Lauren Labeled

Lauren Labeled

Notable clients: Perth Zoo, Destination Perth, Tiller Rides

Location and global presence: Tampa, USA

Year founded: 2021

Content specialization: Video production and user-generated content

Pricing: Undisclosed

Lauren Labeled was founded by – you guessed it – Lauren (and Lauren). These two digital marketers saw a huge change in consumer demands, yet at the time there were not enough affordable solutions that brands could use to create the authentic content that their target audiences craved. Hence, Lauren Labeled was born in sunny Tampa, Florida.

Using a simple, but effective, three-step process, they help eCommerce and DTC brands to create and launch UGC campaigns across various social media channels. From selecting suitable creators to market research to video production, their team can take care of everything and deliver your first round of videos in about three weeks.

While they’re happy to work with all types of brands, their ideal clients spend about $50,000 per month on ads. So, if you need only a couple of videos or you’re new to the scene and looking to start from scratch, they’re not the best match. They also prefer a commitment of at least three months.

They might prefer a 3-month commitment, but that doesn’t mean that you’ll have to wait months before you start to see any results. In just four months, they managed to grow the TikTok account of Mandala Scrubs by 12,800. What’s more, in only five months, they helped them to generate $2.7 million via TikTok.

Other key services include:

  • Media buying
  • Ad copywriting
  • Ad management and optimization
  • Organic TikTok management

17. UGC Agency (UGC|A)

UGC Agency (UGC|A)

Notable clients: Undisclosed

Location and global presence: California, USA and Bath, England

Year founded: 2017

Content specialization: User-generated content and employee-generated content

Pricing: Undisclosed

Boasting more than 60 years of digital experience, UGC Agency describes themselves as a tech-based agency that has a group of passionate tech enthusiasts joined by their shared love for user-generated content. And, their list of unique services is proof of that passion.

They offer various UGC-related services. Thanks to their API, CSS, and PHP skills, they can create bespoke UGC solutions for landing pages and websites. They can also integrate real-time experiences shared by users about your brand into mobile.

If you simply need some insight or help with including UGC into your own marketing strategy, their team will also be happy to identify the most suitable channels and evaluate your tech stack to offer suggestions for how you can optimize your community content. Alternatively, they’ll also be more than happy to train your employees so that they can leverage UGC effectively.

Other key services include:

  • Training 
  • Content moderation
  • UCG content rights collection
  • Experiential marketing
  • Employee-generated content

18. The Social Savannah

The Social Savannah

Notable clients: Wandering Bear Coffee, The Essence Vault, Outer

Location and global presence: Las Vegas, USA

Year founded: 2019

Content specialization: User-generated content

Pricing: Undisclosed

If your target audience is mostly women, you can check out The Social Savannah. They’re a leading TikTok ad creative agency that works mostly with female-focused eCommerce brands like DRMTLGY, The Essence Vault, and Doe Lashes.

As their team is quite small (you’ll be working with Savannah and her close-knit group of content creators), you can look forward to a boutique agency experience. All you basically need to do is provide them with your product and some guidelines and they’ll take everything from there. What’s more, they’ll also conduct weekly testing by trying out different styles on each platform to figure out which type of content your target audience enjoys more.

They, for example, helped The Essence Vault to double their ROAS on both TikTok as well as Snapchat in just eight weeks. They did this by filming a variety of UGC videos and repurposed content created by influencers. Thanks to their help, TikTok has become The Essence Vault’s number one revenue source.

Other key services include:

  • Digital creator outreach
  • Ad strategy

19. Palm

Palm

Notable clients: Hero, Minted, ThirdLove

Location and global presence: Los Angeles, USA

Year founded: 2017

Content specialization: User-generated content and influencer-driven content

Pricing: Undisclosed

Established over five years ago and independently run since then, Palm is a women-owned agency that runs end-to-end UGC and micro-influencer campaigns. Their network of micro influencers and content creators can help you to create UGC for various purposes including organic social, ads, and Instagram campaigns.

From contracts to individual payouts and everything in between, as a full-service agency they can help you to streamline the whole process. Alternatively, if you like a more hands-on approach, you can post your job opportunity on their board and take it from there on your own.

Other key services include:

  • Influencer marketing
  • Content creation

20. UGC SHOP

UGC SHOP

Notable clients: Candy Crush, Buddy Punch, N26

Location and global presence: Montreal, Canada

Year founded: 2021

Content specialization: User-generated content

Pricing: Packages start at $1,200

UGC SHOP describes themselves as a one-stop shop that can take care of D2C brands’ UGC content needs. They’re on a mission to source authentic customer reviews and high-quality videos and images from real content creators to help drive sales. 

From casting creators to creating the actual digital assets and ads, they’ll take care of all the hard work. Unlike an agency like Lauren Labeled that requires a three-month commitment, UGC SHOP requires a minimum commitment of only two months.

Other key services include:

  • Influencer marketing
  • Content creation

21. Stacks Creative

Stacks Creative

Notable clients: Helen Steele, Inside Nutrition, Solvar

Location and global presence: Dublin, Ireland

Year founded: 2019

Content specialization: User-generated content

Pricing: Minimum spend of $1,000 per project

Stacks Creative helps eCommerce brands grow by combining creativity and high-performance marketing campaigns. They specifically work with Irish content creators, making them a great choice if you want to tap into this market.

From sourcing appropriate creators to editing and everything in between, they simplify the process of acquiring authentic user content. On Clutch, clients have praised them for their responsive approach and extensive industry knowledge, especially with regards to understanding target audiences. As for results, they’ve helped their clients to achieve a ROAS that’s well above the average rate for most industries.

Other key services include:

  • Creator selection
  • Usage-rights agreements
  • Editing
  • Paid ads

22. Clark Influence

Clark Influence

Notable clients: Salomon, Mentos, NBA

Location and global presence: Headquartered in Montreal, Canada with additional offices in Toronto, Rio de Janeiro, and Paris

Year founded: 2017

Content specialization: Video production, user-generated content and influencer-driven content

Pricing: $100 – $149 per hour / Minimum spend of $25,000 per project

Clark Influence’s team is made up of strategists, project managers, creatives, and social media experts. They use a step-by-step process that starts with briefing and ends with analysis. By leveraging the authenticity of consumers with their clients’ credibility, they deliver high-quality, high-performing digital assets for Instagram and TikTok. While they mainly focus on these two platforms, all the other platforms are available on request.

During the 5+ years that they’ve been in business, they’ve already helped hundreds of clients to highlight their offering. For example, when the Fruitz dating app wanted to reach more Canadian Gen Zers, Clark Influence crafted a UGC campaign for TikTok. Eight creators were chosen to create videos. Aside from incorporating the latest TikTok trends, they also made sure to create the videos in English as well as French, the two main languages of the target market.

Other key services include:

  • Influencer marketing
  • Strategy
  • Branding
  • Event marketing

23. Theory Crew

Theory Crew

Notable clients: Skin Physics, Ferrero Rocher, iRobot

Location and global presence: Melbourne, Australia

Year founded: 2012

Content specialization: User-generated content and influencer-driven content

Pricing: Undisclosed

Lifestyle and beauty brands can check out Theory Crew, an independent PR and digital marketing agency. They’ve been in business for over a decade during which they’ve built a solid network of thousands of creators and worked with some of Australia’s largest brands.

Clients have praised them for their results-driven approach, communication skills, and dedication. For example, when Theory Crew was approached to create a Black Friday campaign for StrangeLove, they created 78 pieces of content. The result — a ROAS of 4.3, well above the industry benchmark, and a cumulative reach of 2 million.

Other key services include:

  • Influencer marketing
  • Integrated PR
  • Content creation
  • Social media strategy, management and marketing
  • Performance marketing
  • SEO

24. The Social Shepherd

The Social Shepherd

Notable clients: Premier Inn, easyJet holidays, 19 Crimes

Location and global presence: Bath, England

Year founded: 2018

Content specialization: Video production and influencer-driven content

Pricing: Minimum spend of $1,000 per project

The Social Shepherd is an independent, award-winning, social-first agency which has recently been named the Best Large Social Media agency by UK Social Media Awards. Their team of over 60 marketers can help with everything from strategy to content.

What makes them such a great choice for user-generated content is that their content pieces are platform-specific. They have partnerships with the main social platforms, giving them insight into the nuances of each platform. Their team also knows how to strike the right balance between performance and aesthetics, with a strong focus on video.

To help create an authentic connection between their clients and their target audiences, they take an unfiltered approach. This is what they’ve done for Bio-Oil. Using a video-first and Instagram-first approach, they delivered various types of content. Influencers were also given creative freedom which made it easier for Bio-Oil’s product to get incorporated seamlessly. The result — nearly 10 million users were reached.

Other key services include:

  • Paid social ads
  • Social media management
  • Content creation
  • Influencer marketing
  • PPC

25. Viral Vertical

Viral Vertical

Notable clients: Garnier, ZARA, TAG Heuer

Location and global presence: Lisbon, Portugal

Year founded: 2021

Content specialization: Video production and user-generated content

Pricing: Undisclosed

Growing DTC eCommerce brands can check out Viral Vertical. Their agency creates psychology-focused UGC ads for social networks. Their creative process starts with a discovery call and, if you’re hiring their expertise for a small project, you can expect ads in seven days.

While they’ve only been in business for a couple of years, they’ve already completed hundreds of projects for over 120 brands. As for results, they’ve generated a ROAS of over 5 for some of their clients and on Google alone they’ve received dozens of five-star reviews.

Other key services include:

  • Creative strategy
  • Videography
  • Photography
  • Branding
  • Casting


Expert Insights: What Industry Leaders Say About UGC

You’ve seen the results that some of the leading UGC agencies have generated, but why is it important to include in your marketing strategy? What about the quantitative data that’s harder to measure? What makes it so effective?

Elijah Khasabo, co-founder of Vidovo, a UGC marketing agency based in Chicago, explains:

In today's world, where everyone's online and content is influential, UGC isn't just nice to have; it's crucial. It’s the greatest asset for any brand looking for authenticity and connection. At Vidovo, I’ve seen how UGC not only amplifies brand messages but also builds a vibrant, engaged community.

Think about it. What really drives people to hit 'buy'? Today's consumers, especially millennials, aren't just casually browsing; they're looking into what their peers are saying. They’re looking for real stories, honest reviews. Seeing a product in action, used by someone they can relate to, can be far more persuasive than any traditional advertisement. That's convincing on a whole other level.

But the real deal here is, UGC isn’t just about making noise. It's about showing not just what brands are, but how they fit into the real world of their users. This isn't about pushing content for the sake of it. I believe it's an ongoing commitment to hearing from and changing with consumers, including their opinions into the core story of your brand. This isn't just content; it's a testament to the bond we share with consumers.

Trent Bell, Lastnight Media’s founder and creative director, echoes consumers’ desire for authentic content. “People want to see real people talking about a product, not some expensive fancy ad that a marketing team came up with.”

That said, while authenticity is crucial, it shouldn’t be at the expense of quality. Neither does it have to be. He predicts that moving forward, UGC agencies have a critical role to play.

In 2024, the real power will come from marketing agencies using the look and feel of UGC but the brains and workforce of an agency model. This allows brands to have top-quality UGC created for them at scale with scripting, directing and editing handled by an agency rather than the UGC talent. This is how your super valuable ads are created much faster and at a much higher quality.

Personality + Authenticity + Great script/filming/editing = Huge sales at a low cost.

Alessandro Bogliari, co-founder and CEO of The Influencer Marketing Factory, also believes that UGC will continue to remain important for future campaigns. He explains:

UGC isn't just a buzzword, but it's actually an important part of our online ecosystem. It's about real people sharing their experiences, opinions, and creativity in an authentic, relatable and raw way. It also breaks down the barriers between brands and consumers, transforming passive audiences into active participants.

He adds that it can be especially important to brands looking to scale their diversity, equity, and inclusion (DEI) marketing efforts. “UGC brings also to the table diversity and creativity, something which might be challenging for a company to replicate. And if you think about it, it's what makes online spaces vibrant, trustworthy, and genuinely connected.”

At the end of the day, whether you want to use UGC for building closer connections or ensure that your content is a true representation of your target market, there’s another simpler reason why you should include it. It’s one of the most powerful forms of social proof as Frédéric Tomal, CEO of Viral Vertical, highlights:

UGC videos are like digital word-of-mouth, embodying the power of social proof to boost brand authority and trust. They showcase real people — your everyday customers — offering authentic reviews, emotional connections, and genuine testimonials, making them compelling tools for brand credibility and relatability.


Wrapping Things Up

From unboxing videos to customer stories, there are many ways in which you can use authentic user-generated content. Not only is it versatile, but it can help to drive more customer engagement and create a deeper brand relationship. This type of content can also serve as a form of customer reviews which can be helpful in boosting conversion rates.

That said, sourcing and creating it can become a time-consuming process, especially if you need to obtain legal rights as well. For this reason, it’s best to call in the help of an experienced agency. They have a reliable network of creators and the equipment needed to create high-quality videos and photos.

Frequently Asked Questions

What is a UGC agency?

A user-generated content (UGC) agency helps brands to optimize their user-generated content. They do this by, for example, identifying influencers and commissioning them to create UGC or sourcing existing UGC online and negotiating the license rights and distribution.

Why do companies use UGC?

User-generated content is more authentic than more traditional content like ads, podcasts, blog posts, etc., making it easier for consumers to relate to it and connect with brands on a deeper level. Aside from being more authentic, it’s also often more creative as it lets creators express their experiences and thoughts more freely. All in all, it’s a powerful form or social proof that can help with word-of-mouth advertising.

Is UGC legal?

Yes, it’s legal to use UGC, but you’ll need to acquire rights to repurpose it legally. To do this, you can reach out to the creator and ask for permission to repurpose a specific post. Some UGC agencies will also be able to take care of rights management. There are also a number of best practices to follow like giving credit to the creator and being open about how you want to use their content.

What companies use UGC?

From fashion to food brands, basically any industry can benefit from incorporating UGC into their marketing strategy. Examples of some of the companies that have used UGC effectively include Adidas, Apple, Chipotle, Dove, Fitbit, Frank Body, Red Bull, and KFC.

About the Author
Koba Molenaar brings nearly a decade of rich experience in content writing, specializing in digital marketing, branding, SaaS, and eCommerce. Her passion for helping brands, from solopreneurs to established companies, connect with their audiences shines through her work. As a member of the Golden Key International Honor Society, Koba’s commitment to excellence is evident in her work, showcasing her as a relatable and knowledgeable voice in the industry.