Top 14 Women Owned Digital Marketing Agencies

What sets The Shelf apart is its ability to merge data-driven insights with bold, creative storytelling. Their proprietary platform provides a seamless process for finding and collaborating with influencers, ensuring campaigns resonate with the target audience and drive measurable ROI. By leveraging their technology and expertise, The Shelf excels in creating dynamic content that captures attention and fosters authentic connections.

Case Study: ROAR Organic

The Shelf worked to position ROAR Organic as the leading hydration brand for bold, wellness-focused audiences by driving brand awareness, engagement, and visibility across digital platforms.

Strategic Approach

Over three years, The Shelf crafted a dynamic, multi-layered influencer marketing strategy to elevate ROAR Organic’s brand presence. Starting in 2022, the campaigns emphasized humor and relatability, engaging high-performance micro-influencers to integrate ROAR into authentic, everyday content. 

By 2023, the strategy expanded to include four targeted content pillars—The Arts, Active Lifestyle, Health & Wellness, and Social & Leisure—enabling tailored messaging for different audience segments. In 2024, the campaign further optimized for TikTok and Meta, leveraging allowlisting and platform-specific tactics to drive record-breaking engagement.

Influencers like MacArthur Joseph delivered stunning results with engagement rates as high as 61.58% through vibrant, carousel-style posts, while Sarah Sundrop and other creators drove 87.4% of TikTok engagements. This blend of creative storytelling and strategic content distribution positioned ROAR Organic as a bold, relatable, and wellness-centered brand.

Results:

• 2022 Campaign: Surpassed impressions goal by 135%, achieving 5.7 million impressions and engagement rates as high as 8.66%.
• 2023 Campaign: Generated 6.9 million impressions with a 4% engagement rate—double the industry benchmark.
• 2024 Campaign: Delivered 15.8 million total impressions, including 3.3 million from allowlisted ads on TikTok and Meta.

The agency’s offerings include dynamic content creation, always-on ambassador programs, UGC for commerce, and proprietary custom reporting—all designed to enhance brand visibility and drive results.

Case Study: Obviously x The Daily Beast

The Daily Beast enlisted Obviously to create social media buzz and grassroots hype for their global LGBTQ rights conference, Quorum. The event required custom content, influencer collaborations, and promotional support from The Beast’s official partners.

Strategic Approach:

Obviously took over The Daily Beast’s social media accounts and produced 150+ pieces of content, including 35 custom-designed, real-life visuals. 

They activated 42 influencers, who attended the event and shared engaging, innovative content using hashtags like #LGBT and #Quorum. 

Obviously Social x Daily Beast

Partnering with organizations such as Hello, Mr. Magazine and GLAAD, Obviously further amplified the campaign by generating additional content for their feeds.

Results:

• 1795 social posts by 834 users, reaching a total audience of 5.5 million.
• Campaign impressions exceeded 27 million, creating significant buzz around the event.
• Influencers and partners combined to foster an authentic, grassroots conversation about LGBTQ rights and Quorum’s mission.

With over 40 million monthly shoppers and $5 billion in annual retail sales generated through its platform, LTK offers end-to-end solutions for brands, creators, and consumers. Its services include advanced performance tracking, creator matchmaking, and campaign optimization, all tailored to meet the unique needs of luxury retailers, fast-moving consumer goods, and emerging DTC brands.

LTK’s unique ability to pair brands with Creators who authentically connect with their audience ensures impactful campaigns that deliver tangible results. With cutting-edge technology like LTK Match.AI and comprehensive insights into creator performance, LTK provides a seamless, data-driven approach to scaling luxury brands.

Case Study: MATCHES x LTK

MATCHES, a luxury fashion retailer, sought to increase sales, enhance brand awareness, and expand into new markets, particularly targeting affluent female audiences aged 25-34 in the US.

Strategic Approach:

LTK partnered with MATCHES to launch its first-ever US-based luxury Creator campaign, activating 12 hand-picked Creators who resonated with the brand’s high-end aesthetic. 

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Using LTK’s shopping technology and performance insights, the campaign encouraged engagement and drove purchases. Creators showcased MATCHES’ luxury offerings through visually compelling and authentic content across social platforms, boosting audience trust and interest.

Results:

• Creators contributed to 40% of MATCHES’ total LTK platform sales.
• Achieved 1.3 million unique social engagements, surpassing the 1 million target.
• Market share grew by 40%, while sales improved by 32% within the first two weeks.
• Campaign exceeded sales targets by 57%, delivering a 4x ROAS.

Year-over-year, sales increased by 50%, clicks rose by 22%, and MATCHES expanded its LTK collaboration investment by 425%.

Case Study: The Motherhood x Elitone

Elitone, an innovative external incontinence treatment, aimed to increase awareness and drive purchase intent while normalizing a private and often-taboo health topic.

Strategic Approach:

The Motherhood assembled a team of mid-tier influencers, comprising women with relatable personal experiences. After a virtual brand briefing with Elitone’s founder, influencers tested the product and created authentic, day-in-the-life content. 

Platforms such as Instagram Reels, Facebook, YouTube Shorts, and TikTok showcased the product’s ease of use during everyday activities. To extend reach, the campaign incorporated boosted Meta ads targeting women aged 35-64.

Results:

• 27 unique content pieces with engagement rates exceeding industry averages.
• Over 83,000 video views and 14,000 trackable website link clicks, achieving above-average click-through rates.
• More than 1 million impressions and overwhelmingly positive audience feedback, spotlighting the importance of addressing women’s health issues.

The Motherhood case study results

Sway Group provides full-service influencer marketing, from discovering the perfect creators to executing and optimizing campaigns with precision. Their proprietary Sway Proof technology streamlines campaign management and ensures rigorous quality control, offering clients measurable ROI and social visibility. The agency’s approach focuses on selecting influencers by hand, prioritizing authenticity over algorithms, and creating campaigns that consistently surpass industry benchmarks.

Case Study: Sway Group x Evercare

Strategic Approach:

Sway Group sourced lifestyle influencers on TikTok and Instagram who specialize in content around DIYs, cleaning hacks, pets, and crafts. These creators were given flexible prompts to highlight the product’s everyday utility in creative, relatable ways.

Campaign posts featured snappy transitions, engaging visuals, and a strong call to action to drive traffic to the Evercare website. To amplify reach, Sway Group used strategic paid ads optimized for target audiences.

Results:

• 1.86M impressions, exceeding the initial guarantee by 15%.
• 550.7K video views showcasing the product’s uses across multiple scenarios.
• 17.8K engagements, including likes, comments, and shares.

Sway Group testimonial

Through personalized creator collaborations and strategic amplification, Sway Group successfully elevated Evercare’s brand awareness while reinforcing its practical value to consumers.

This expansion doubles Evestar’s team size and extends their offerings to include app development, seamless platform migrations, and advanced CRO services. The acquisition underscores the agency’s commitment to eCommerce innovation, reinforcing their leadership in helping DTC brands achieve extraordinary growth.

By leveraging cutting-edge tools and strategies, Evestar empowers eCommerce businesses to navigate competitive markets and scale effectively, making them a top choice for brands aiming to achieve rapid, sustainable success.

SeedX’s omnichannel approach ensures seamless integration of analytics, competitive analysis, and personalized marketing strategies. Their expertise spans paid media buying, SEO, UX/UI design, and retention marketing, enabling them to address the entire customer journey. With scalable solutions tailored to evolving business needs, SeedX ensures that every campaign aligns with core objectives for maximum ROI.

SeedX founders Jacqueline and Justin were recently honored on Forbes’ 30 Under 30 list for their exceptional contributions to growth strategy and marketing innovation. This recognition underscores SeedX’s commitment to excellence and its role as a leader in driving sustainable growth for businesses.

By offering customized, scalable solutions rooted in deep analytics and industry expertise, SeedX helps businesses achieve their growth goals while navigating an ever-changing digital landscape.

With a diverse portfolio of clients and a team of experts spanning design, strategy, and content creation, OOB is dedicated to building long-term partnerships while delivering commercial success. Their ability to combine cultural insights with data-driven strategies ensures that brands not only capture attention but foster lasting connections with their audiences.

CEO-Founder Lysa Miller leads her team of web designers and digital marketers who have vast experiences in their field of expertise. Aside from being the head of Strategy and Growth, she oversees all client accounts and actively participates in strategy planning.

The agency specializes in social media marketing, SEO, SEM, and content management. It also customizes digital marketing strategies aligned with each client’s specific digital goals and objectives. Other services include brand design, brand messaging, web design and development, eCommerce, photography, and videography.

Award-winning marketing and ad expert Vix Reitano leads the lean but mean team of Agency 6B. After the tremendous growth of her creative agency, Vix Reitano made it to the Forbes NEXT 1000 Founder list in 2021. Along with her modest team of creatives and marketers, she has been helping business owners scale their businesses and build six-figure revenue streams. She has partnered with rising brands Spatologie, Tommy Bahama, Cohen’s, and The Ad Council among many others.

Agency 6B leverages marketing automation to ensure that businesses reach the right audience at the right time with the right message, thanks to customer-centric and results-oriented strategies. They also offer a monthly subscription that gives clients access to monthly workshops on digital marketing courses, a training library, and proprietary software.

Bop Design is a diverse team of content strategists, copywriters, designers, web developers, and project managers. The agency specializes in branding, web design, and content marketing for B2Bs in biotech, healthcare, finance, technology, engineering, and other industries. It has successfully completed web development, design, and marketing projects for Anji Pharma, Wertz, Lightwell, Serpa, Convirza, DASH Financial, Rouse, Quantum, and many other brands.

Established in 2006, Windmill Strategy has been propelling B2Bs to success by helping them adapt to rapidly changing marketing landscapes. Its team of senior-level experts is led by founder and principal Kathy Mrozek. Her vast experience in marketing, branding, and web design enables her to craft innovative solutions that modernize marketing for B2B companies.

Windmill Strategy powers growth for clients in highly specialized industries such as industrial, automation, manufacturing, technology, engineering, technical services, life sciences, and medical. Its key services include digital marketing and ABM, web design and development, branding and visual design, analytics and insights, and UX consulting. It also offers marketing automation and sales enablement to further propel B2Bs to growth and success.

If you need help developing and executing a solid marketing plan, Laurel Mintz and her team will figure it out and get it done. As founder and CEO of Elevate My Brand, Laurel Mintz has been actively leading and inspiring her team of digital strategists and marketing experts to develop innovative marketing plans and creative tailor-fit solutions. She also has extensive experience in intellectual property and corporate transactions, which helps her guide clients in protecting their brands.

Elevate My Brand caters to B2B and B2C clients of various business and operational sizes. They craft strategic marketing initiatives that jumpstart growth for new and emerging brands. They also help well-established brands assess and recalibrate marketing strategies to adapt to market changes.

Their digital marketing services include branding, web design, social media marketing, and content development. They also provide digital event marketing services such as production, publicity, and strategic partnerships.

Their portfolio of successful projects includes those for well-known brands such as Tamara Mellon, Verizon, Paw Patrol, Zendesk, Carr McClellan, Milk Jar Cookies, Jane Israel, Facebook Meta, Fender Music Foundation, and Saks Fifth Avenue.

For over a decade now, S&G has been helping brands implement marketing campaigns focused on authentic communication that engage the right audiences. Their specialty is in creating custom content and delivering them across multiple channels to amplify a brand’s reach.

Aside from content creation and amplification, they also offer PR and media outreach services and full video marketing services. Their roster of clients includes JWA, OUTshine Film Festival, Mimoco, Shrimp and Grits Kids, Steris Life Sciences, and Eperi.