32 Best Social Media Posting and Scheduling Tools

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As a leading authority in the social media space, we at Influencer Marketing Hub have firsthand experience in how social media scheduling tools can revolutionize a social media strategy. Having written and published more than 14,000 content pieces, we understand the significance of posting with a specific purpose. Social media scheduling tools enable us not merely to post, but also to align our content with the times when our audience is most active. This ensures that our posts don't just go live; they resonate and engage effectively. However, it's crucial to remember that these tools are most effective when they complement genuine human interaction, rather than replace it.

How We Evaluate and Recommend Social Media Scheduling Tools:

Building on internal expertise, our recommendations don't just stem from our extensive experience. They are also the outcome of expert consultations and collaborations with industry-leading social media software specialists. Given that brands, on average, post 5.5 times per week on Social Media, our extensive research aims to dissect the complexities of scheduling, automation, and analytics. We employ a multi-faceted approach, analyzing everything from user reviews and firsthand product testing to evaluating the cost-effectiveness and scalability of each tool. We also delve into their core functionalities, assessing their capabilities in scheduling, automation, analytics, and integration.

In this article, we'll be sharing insights on the top social media scheduling tools that have transformed the way we approach social media scheduling strategy.

Top
social media posting scheduling tools
2024

1. Brandwatch Social Media Management

Brandwatch Social Media Management

Best Suited For: Established businesses ranging from mid to large-scale operations.

Pricing Overview: Undisclosed

Supported Social Platforms:

Brandwatch seamlessly integrates with a wide array of social networks, including Facebook, Instagram, LinkedIn, Twitter, YouTube, TikTok, Reddit, and Tumblr.

Core Features and Benefits:

  • Content Calendar and Campaign Planner: Recognizing the pivotal role of a content calendar in social media strategy, Brandwatch offers an intuitive interface that displays all scheduled content across various platforms. This tool not only facilitates planning and scheduling but also streamlines cross-posting, ensuring efficient content management. Their Campaign Planner further enhances collaboration, allowing teams to conceptualize, strategize, and execute campaigns cohesively.
  • Versatile Media Support and Content Pool: Brandwatch’s “Content Pool” serves as a centralized media library, fostering organized content storage. For teams, the platform introduces role-based access, approval workflows, and an audit trail to maintain content quality and consistency. Collaboration is further enhanced with features like email notifications and shared notes.
  • Agency Collaboration: Brandwatch extends its functionalities to agencies, ensuring smooth collaboration. It offers granular control over permissions, ensuring the right access levels for team members.
  • Customizable Inbox: Users can tailor their inbox to their preferences, incorporating multiple feeds, labels, and filters. The platform also supports custom response templates, promoting efficiency in communication.
  • Full Suite Features: Those opting for the Full Suite benefit from integrated advertising capabilities for Facebook and Instagram. The suite consolidates ad management, supports cross-channel advertising, and offers features like automated ROI tracking and real-time insights. Additionally, the suite encompasses a social listening tool, enabling brands to monitor trends, track sentiment, and gain insights from online conversations.

Strengths:

  • Comprehensive Listening Tool: Brandwatch stands out for its unparalleled listening capabilities, offering a unified view of conversations across platforms and providing insights into public sentiment.
  • Advanced Data Analysis: The platform boasts sophisticated charting and analysis tools, empowering businesses to delve deep into data and extract actionable insights.
  • Dedicated Customer Support: Users consistently laud Brandwatch for its responsive and personalized customer support.
  • Adaptable Dashboards: With over 25 components, Brandwatch’s dashboards are designed for flexibility, ensuring optimal data visualization.

Limitations:

  • Contextual Understanding: Occasionally, the platform may misinterpret the context or categorization of words, potentially influencing the accuracy of insights.

Key Features at a Glance:

  • Cross-channel inbox
  • Granular access control
  • Audience insights
  • Automation capabilities
  • Historical data access
  • Customizable analytics interface

Brandwatch Social Media Management
4.8 out of 5 stars
A consumer intelligence platform, a social media marketing platform, and an influencer marketing platform were all acquired and forced to play well with each other—and they do!
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
5.0
Ease of Use
4.5
Support
5.0
Overall Score
4.8
Features & Pricing
Analytics
Automated Publishing
Content Management
Keyword Filtering
Multi-Account Management
Post Scheduling
Social Media Monitoring
Hashtag Tracking
Sentiment Analysis
Reputation Management
Social Media Management
Price on request
Pros and Cons
Consumer Intelligence product uses social listening to help brands understand what people want
Audience tools give deep insights into the aggregate AND individuals
Newly added TikTok support goes further than you’d expect
Confusing array of products and services from three different companies
No multi-channel posts; you have to add a post to a channel one at a time
Best for: Mid to Large-sized Businesses
Brandwatch Social Media Management
4.8 out of 5 stars
A consumer intelligence platform, a social media marketing platform, and an influencer marketing platform were all acquired and forced to play well with each other—and they do!


2. Loomly

Loomly

Best Suited For: Agencies, freelancers, startups, non-profit organizations, influencers, and individuals.

Pricing Overview: Loomly offers a range of pricing options, starting from $32 per month to $277 per month, tailored to cater to varying social account and user needs. A 15-day trial is available for those looking to explore the platform’s capabilities.

Supported Social Platforms: Loomly seamlessly integrates with a diverse range of social networks, including Facebook, Instagram, LinkedIn, Twitter, Pinterest, YouTube, TikTok, Snapchat, and Google Business Profile.

Core Features and Benefits:

  • Calendar Workflows and Collaboration: Loomly introduces a structured calendar workflow, especially beneficial for teams with multiple collaborators. The default workflow stages include: Draft, Pending Approval, Requires Edits, Approved, Scheduled and Published.
  • Streamlined Post Creation Process: Loomly simplifies content creation, allowing users to start posts from scratch or generate draft posts from RSS feeds. The platform supports base copy creation, which can then be tailored for specific social networks. For those looking to run paid campaigns on Facebook, Loomly facilitates audience customization and budget allocation directly within the platform.
  • Managing Interactions and Social Mentions: Loomly’s interaction screen is a hub for managing comments, messages, and tracking social mentions through tagging, ensuring brands stay engaged and responsive.

Strengths:

  • Automated Content Ideas: Loomly’s automated content idea generation ensures a steady stream of fresh content suggestions.
  • Centralized Media Library: The platform offers a centralized media library, making content storage and retrieval efficient.
  • Custom Channel Support: Loomly supports customization for various channels, ensuring content is tailored for optimal performance.
  • Real-time Insights: Users can access real-time post performance insights, aiding in data-driven decision-making.

Limitations:

  • Advanced Analytics: While Loomly provides real-time insights, users might need to integrate with third-party tools for in-depth analytics.

Key Features at a Glance:

  • Automated content idea generation
  • Centralized media library
  • Custom channel support
  • Real-time post performance insights

Loomly
4.5 out of 5 stars
This cloud-based marketing solution works best for freelancers, influencers and social media managers looking to best manage content on social media platforms.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.1
Ease of Use
4.6
Support
4.7
Overall Score
4.5
Features & Pricing
Analytics
Automated Publishing
Contact Management
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling
Customer Engagement
Multi-User Collaboration
Reporting/Analytics
Price starting at:$32
Pros and Cons
Intuitive management tool
Inexpensive
Easy to learn platform
Requires additional integrations for some social publishing
Too many bots may bother users
Calendar function may be hard to access
Best for: Agencies, freelancers, startups, non profit organizations, influencers & individuals
Loomly
4.5 out of 5 stars
This cloud-based marketing solution works best for freelancers, influencers and social media managers looking to best manage content on social media platforms.


3. Sendible

Sendible

Best Suited For: Social Media Managers (SMMs), corporate marketing teams, and digital agencies.

Pricing Overview: Sendible offers a diverse range of pricing options tailored to different needs:

  • Creator Plan at $25 per month, ideal for freelancers.
  • Traction Plan at $76 per month, designed for startup agencies and brands.
  • White Label at $270 per month, their most popular choice, suitable for growing agencies and brands.
  • White Label+ specifically tailored for large teams and agencies.

Supported Social Platforms: Sendible boasts integration with a wide variety of social networks, including Facebook, Instagram, LinkedIn, Twitter, YouTube, TikTok, and Google Business Profile.

Core Features and Benefits:

  • Diverse Social Network Connectivity and Blog Integration: Sendible stands out with its ability to connect to virtually any social network and directly post to blogs. Its geo-targeting features allow brands to cater to specific audience segments, ensuring targeted content delivery.
  • Publishing and Scheduling Capabilities: Sendible’s powerful compose box streamlines the process of planning, scheduling, and publishing content across multiple networks. Whether scheduling posts individually or in bulk, the platform offers flexibility. Its repeat feature ensures that top-performing content keeps profiles active. The shared publishing calendar provides a visual representation of scheduled content.
  • Canva Integration for Enhanced Visual Content: Sendible’s integration with Canva empowers users to design compelling visual content, enhancing post performance.
  • Comprehensive Dashboard Tools: Sendible’s dashboard encompasses tools related to publishing, collaboration, analytics, CRM, listening, and mobile, offering a holistic social media management experience.

Strengths:

  • Campaign-Based Post Grouping: Sendible allows users to group posts based on campaigns, ensuring organized content delivery.
  • Built-In Visual Editor: The platform’s integrated visual editor facilitates content customization, ensuring posts are tailored to the brand’s aesthetic.
  • Content Sourcing: With RSS feeds and Google Alerts integration, Sendible ensures a steady stream of fresh content ideas.
  • Automated Content Reports: Sendible’s automated reports provide insights into content performance, aiding in data-driven decision-making.

Limitations:

  • Advanced Listening Tools: While Sendible offers listening capabilities, users might need third-party integrations for in-depth social listening and sentiment analysis.

Key Features at a Glance:

  • Campaign-based post grouping
  • Built-in visual editor
  • Content sourcing through RSS feeds and Google Alerts
  • Automated content reports
  • Content approval workflows

Sendible
4.8 out of 5 stars
Sendible’s ease of use and social scheduling capabilities make the platform ideal for businesses of all sizes, from sole traders to enterprises and agencies. No matter who you are, you will find a plan suitable for your needs, with each plan including all you need to manage your social accounts but scaling to add those additional features needed by larger organizations.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.6
Ease of Use
5.0
Reporting
4.9
Overall Score
4.8
Features & Pricing
Analytics
Automated Publishing
Content Management
Keyword Filtering
Multi-Account Management
Post Scheduling
Price starting at:$25
Pros and Cons
Excellent social scheduling features
Smart queues ensure you always have evergreen content to share
Centralized social engagement platform
Canva and other useful integrations
Value for money
Pricing tiers can be confusing
Best for: Businesses of all sizes and agencies
Sendible
4.8 out of 5 stars
Sendible’s ease of use and social scheduling capabilities make the platform ideal for businesses of all sizes, from sole traders to enterprises and agencies. No matter who you are, you will find a plan suitable for your needs, with each plan including all you need to manage your social accounts but scaling to add those additional features needed by larger organizations.


4. Planoly

Planoly

Best Suited For: Businesses of all sizes, with a special emphasis on those leveraging Instagram and Pinterest for their marketing efforts.

Pricing Overview: Planoly offers a range of pricing options tailored to different needs:

  • Starting at $11.25 per month for individual users, with scalable plans to accommodate growing business requirements.

Supported Social Platforms:

Planoly integrates with a diverse set of social networks, including Facebook, Instagram, LinkedIn, Twitter, Pinterest, and TikTok.

Core Features and Benefits:

  • User-Friendly Interface with a Strong Mobile App: Founded by a jewelry brand in 2016, Planoly began as a visual planner for Instagram. It has since evolved, offering a suite of features for marketing across major social platforms. The underlying philosophy is to simplify social media marketing, integrating strategy with content scheduling.
  • Advanced Analytics for Instagram and Pinterest: Planoly stands out with its robust analytics capabilities, especially for Instagram. It provides insights into optimal posting times based on your target audience’s activity, ensuring content reaches its intended audience effectively.
  • Shoppable Posts and Engaging Content Creation: Planoly’s sellit feature transforms social media content into a shoppable storefront across platforms. For those looking to enhance their content, the StoriesEdit feature offers designer templates and stickers, enabling users to craft and customize engaging posts.

Strengths:

  • Hashtag Recommendations: Planoly aids in maximizing content reach with its hashtag recommendation feature, ensuring posts gain optimal visibility.
  • Caption Starters: To assist users in crafting compelling captions, Planoly offers caption starters, streamlining the content creation process.
  • Weekly Trend Curation: Staying updated with current trends is crucial, and Planoly’s weekly trend curation ensures users are always in the loop.
  • Collaboration Capabilities: Planoly fosters team and client collaboration, ensuring content strategies are cohesive and aligned.

Limitations:

  • Limited Advanced Features for Other Platforms: While Planoly offers robust features for Instagram and Pinterest, users might find advanced features for other platforms slightly limited.

Key Features at a Glance:

  • Hashtag recommendations
  • Caption starters
  • Weekly trend curation
  • Team and client collaboration
Planoly
4.5 out of 5 stars
PLANOLY makes it easy to create, customize, plan and schedule content for Instagram, Pinterest, Facebook, and Twitter, as well as sell anything to anyone with a single click - no website needed.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.0
Ease of Use
5.0
Support
4.0
Overall Score
4.5
Features & Pricing
Analytics
Automated Publishing
Content Management
Multi-Account Management
Post Scheduling
Reporting/Analytics
Price starting at:$11.25
Pros and Cons
Straightforward setup for Instagram and Pinterest
Caters for Instagram posts, Stories, and Reels
Practical workarounds to improve linking on Instagram, particularly for social commerce
Facebook and Twitter integration is only via Instagram
Can only auto post to an Instagram Business account (not Personal or Creator)
Calendars remain separate for each social network
Best for: Businesses of all sizes who post to Instagram and Pinterest
Planoly
4.5 out of 5 stars
PLANOLY makes it easy to create, customize, plan and schedule content for Instagram, Pinterest, Facebook, and Twitter, as well as sell anything to anyone with a single click - no website needed.

5. Agorapulse

Agorapulse

Best for: Mid-sized agencies, mid-sized businesses and some enterprise brands

Supported Networks:

Facebook, Instagram, LinkedIn, Twitter, YouTube, TikTok, Google Business Profile, Google Analytics

Agorapulse lets you publish, engage, listen, report, and collaborate with your social networks. You can centrally post to all of your social accounts, with a queue or schedule ensuring your content is delivered at the best times. It allows you to re-queue or reschedule evergreen posts to easily optimize your social media post frequency

Agorapulse supports platform-specific social media content optimization, allowing you to tweak each post to take advantage of features specific to each social network. This makes it easier to optimize content performance and engagement ratings for each platform.

Pricing:

Agorapulse offers four-tier pricing: Standard, Professional, Advanced, and Custom, with plans starting from $49 per month and providing varying features and social profile limits

Key Features:

  • Real-time collaboration
  • Visual publishing calendar
  • UTM tracking to measure campaign success
  • Centralized asset library 

Agorapulse
4.5 out of 5 stars
Agorapulse is a social media management platform stocked full of features for individuals, businesses, and enterprises. Their added listening tool helps users monitor brand mentions. Features include a variety of ways to publish content, reporting, analytics, and more.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.0
Ease of Use
4.6
Support
4.8
Overall Score
4.5
Features & Pricing
Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Keyword Filtering
Multi-Account Management
Post Scheduling
Reporting/Analytics
Social Media Monitoring
Competitive Analysis
Scheduling
Social Media Calendar
Social Media Management
Team Workflow & Collaboration
Social Media Listening
Price starting at:$49
Pros and Cons
Easy social media management
Simple platform
Makes it easy not to double reply etc
Lack of post editing features
Limited third party integrations
Engagement platform can be difficult to use
Best for: Mid-sized agencies, mid-sized businesses and some enterprise brands.
Agorapulse
4.5 out of 5 stars
Agorapulse is a social media management platform stocked full of features for individuals, businesses, and enterprises. Their added listening tool helps users monitor brand mentions. Features include a variety of ways to publish content, reporting, analytics, and more.


6. Iconosquare

Iconosquare

Best Suited For: Brands and Agencies seeking comprehensive social media management and analytics.

Pricing Overview: Iconosquare offers a tiered pricing structure tailored to diverse needs:

  • Single Plan for standard features.
  • Teams Plan for more comprehensive functionalities.
  • Custom Plan for large-scale operations with extensive requirements.

Each plan is designed to cater to varying social profiles and team member limits, ensuring a fit for businesses of all sizes.

Supported Social Platforms: Iconosquare seamlessly integrates with major social networks, including Instagram, Facebook, Twitter, LinkedIn, and TikTok.

Core Features and Benefits:

  • Advanced Scheduling Capabilities: Iconosquare’s scheduling tool allows users to plan posts in advance, either via desktop or the dedicated app. Features like saved captions, hashtag lists, scheduling the first comment, and cross-posting to multiple profiles enhance the scheduling experience. The drag-and-drop functionality ensures easy reordering of the feed.
  • Efficient Content Scheduling: Streamlining the content creation process, Iconosquare enables users to pre-create captions and frequently used hashtag lists. This facilitates easy copy-pasting during content scheduling, ensuring consistency and efficiency.
  • Effective Media Management: Iconosquare supports media uploads from various sources, including Dropbox, Google Drive, and OneDrive. Users can label, organize, and schedule posts using content from their media library. The platform also tags used images to prevent repetitive posting.
  • In-Depth Social Analytics: While Iconosquare is renowned for its analytics, its expanded offerings now encompass multi-profile social management, ensuring brands have a holistic view of their social media performance.

Strengths:

  • Content Calendar Sharing: Iconosquare’s content calendar sharing feature ensures collaborative content planning and execution.
  • Built-In Visual Editor: The platform offers a built-in visual editor, allowing users to craft visually appealing posts without external tools.
  • Advanced Audience Insights: Iconosquare provides in-depth audience insights, aiding in content strategy refinement.
  • Competitor Benchmarking & Hashtag Tracking: Brands can monitor competitors and track hashtag performance, ensuring they stay ahead in the social media landscape.

Limitations:

  • Limited Integration with Emerging Platforms: While Iconosquare supports major social platforms, it might have limited capabilities with newer or niche platforms.

Key Features at a Glance:

  • Content calendar sharing
  • Built-in visual editor
  • Advanced audience insights
  • Competitor benchmarking
  • Hashtag tracking

Iconosquare
4.4 out of 5 stars
Manage your social media and your analytics all in one place with Iconosquare. Businesses and agencies can easily manage the performance of their content as well as analytics, posting, and more. The platform supports Instagram, Facebook, Twitter, LinkedIn and TikTok.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.4
Ease of Use
4.4
Support
4.4
Overall Score
4.4
Features & Pricing
Analytics
Automated Publishing
Contact Management
Keyword Filtering
Multi-Account Management
Post Scheduling
Social Media Management
Price starting at:$29
Pros and Cons
Evolving functionality
Industry benchmarks
Competitive analysis features
Excellent automated posts
Customer support may not be helpful
Some features may glitch
Some platforms are not included
Best for: Brands and Agencies
Iconosquare
4.4 out of 5 stars
Manage your social media and your analytics all in one place with Iconosquare. Businesses and agencies can easily manage the performance of their content as well as analytics, posting, and more. The platform supports Instagram, Facebook, Twitter, LinkedIn and TikTok.


7. Birdeye

Birdeye

Best Suited For: Both enterprises and small businesses looking to leverage AI-powered social media management.

Pricing Overview: Birdeye offers a tiered pricing structure to cater to diverse needs:

  • Starter Plan at $299 per month.
  • Dominate Plan at $449 per month. Both plans come with a range of features, and the platform offers options for annual discounts. Customizable add-ons like Referrals and Mass Texting are available to further tailor the service to specific requirements.

Supported Social Platforms: Birdeye integrates seamlessly with a variety of social networks, including Facebook, Instagram, LinkedIn, YouTube, X (formerly Twitter), and Google.

Core Features and Benefits:

  1. AI-Powered Content Generation: Birdeye’s advanced AI capabilities simplify the content creation process, offering contextually relevant image suggestions. This ensures that each post is not only engaging but also resonates with specific audience segments.
  2. Efficient Social Scheduling: Birdeye’s social scheduling tool epitomizes efficiency. Users can schedule multiple posts across different accounts and platforms concurrently. The visual calendar, which allows filtering by date, status, and channel, ensures that content delivery is strategic and aligns with audience engagement patterns.
  3. Centralized Engagement Hub: With Birdeye, real-time engagement is at the forefront. Instant notifications about interactions on posts ensure that brands can respond promptly, fostering meaningful conversations and strengthening brand-audience relationships.
  4. In-Depth Performance Analytics: Birdeye’s social reporting provides comprehensive analytics, shedding light on top-performing content, reach, engagement, and audience growth. These insights, which can be segmented by location or region, enable brands to fine-tune their social media strategies for optimal engagement.

Strengths:

  • Multi-Location Management: Birdeye stands out with its ability to manage content and engagement across multiple locations, ensuring consistent brand messaging.
  • Online Reputation Reviews: The platform offers tools to monitor and manage online reputation, crucial for brand image and trustworthiness.
  • Sales Growth Referrals: Birdeye supports referral programs, aiding in sales growth and expanding the customer base.
  • Detailed Engagement Analytics: The platform’s analytics delve deep into engagement metrics, providing actionable insights for strategy refinement.

Limitations:

  • Limited Integration with Emerging Platforms: While Birdeye supports major social platforms, integration with emerging or niche platforms might be limited.

Key Features at a Glance:

  • Multi-Location Management
  • Online Reputation Reviews
  • Sales Growth Referrals
  • In-Depth Engagement Analytics
Birdeye
4.8 out of 5 stars
Birdeye is a reputation and customer experience platform for local businesses. We’ve included it in the Social Media Marketing section of our reviews because it includes a comprehensive Social Media module, that includes most of the features offered by standalone social media marketing platform competitors. 
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.9
Ease of Use
4.8
Reporting
4.8
Overall Score
4.8
Features & Pricing
Social Media Management
Review Management
Review Generation
Online Reputation Management
Customer Messaging
Referral Marketing
Website Chat
Google Reviews
Google My Business
Facebook Reviews
Business Listing Management
Customer Experience
Price starting at:$299
Pros and Cons
Offers a comprehensive range of tools to assist businesses to grow
Social tools are simple to use, yet powerful
The unified inbox makes it easy to keep track of any issues
Has incorporated AI throughout, to expand the usefulness of its tools
Social features are only included in the most expensive plan.
Expensive if you include all the add-ons
Best for: Businesses of all sizes. Pick and choose the add-ons according to your needs and budget
Birdeye
4.8 out of 5 stars
Birdeye is a reputation and customer experience platform for local businesses. We’ve included it in the Social Media Marketing section of our reviews because it includes a comprehensive Social Media module, that includes most of the features offered by standalone social media marketing platform competitors. 

8. PromoRepublic

PromoRepublic

Best for: Franchise and Multi-Location Brands, Direct Sales Organizations, Marketing Agencies, Small Business Owners, Marketers

Supported Networks:

Facebook, Instagram, Twitter, LinkedIn, Pinterest

PromoRepublic offers a full-scale social media management software platform, with a range of plans catering to everyone from individuals to large businesses and agencies.

Automated Social Media Publishing and Scheduling

You can use PromoRepublic to automate your social media publishing and scheduling. You enter all your posts and visuals in one social media publishing calendar and schedule them in advance so they get posted automatically to multiple social media. 

Comprehensive Features and Tools

But they offer more than just scheduling posts. You have access to a 100,000 post ideas library and graphics editing tools. Not to mention the other features expected of social media management and planning software, such as analytics and reporting and smart posting using AI.

For firms wanting more, PromoRepublic offers two other products:

  • Social Monitoring to manage your brand reputation and keep track of your social mentions
  • Intelligent Ads to improve your social advertising campaigns

Pricing:

PromoRepublic offers plans starting at $49 per month for small businesses, $79 per month for agencies, and custom pricing for multi-location businesses. You can also go for a Solo plan starting at $108 per year.

Key Features:

  • Preset brand styles 
  • Smart time slots
  • Content performance reports
  • Social boosting
  • Hyper-local social ads
  • Social ad reporting
PromoRepublic
4.4 out of 5 stars
PromoRepublic is an all-in-one marketing platform for global businesses and marketers. The easy-to-use platform helps improve visibility, boost sales, and eliminate inconsistent communication.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.0
Ease of Use
4.6
Support
4.5
Overall Score
4.4
Features & Pricing
Automated Publishing
Content Management
Multi-Account Management
Post Scheduling
Brand Tracking
Multi-User Collaboration
Reporting/Analytics
Price starting at:$49
Pros and Cons
Excellent automation for scheduling
Saved post functionality
Free educational resources
No bulk upload feature
Lack of third party plugin and app integration
No collaboration feature for clients
Best for: Franchise and Multi-Location Brands, Direct Sales Organizations, Marketing Agencies, Small Business Owners, Marketers.
PromoRepublic
4.4 out of 5 stars
PromoRepublic is an all-in-one marketing platform for global businesses and marketers. The easy-to-use platform helps improve visibility, boost sales, and eliminate inconsistent communication.

9. HeyOrca

HeyOrca

Best for: Agencies and teams

Supported Networks:

Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok, Google My Business

HeyOrca makes designing, scheduling, and publishing your social media posts easy. Getting started is just as straightforward and it offers various videos and guides to help with the onboarding process. 

User-Friendly Interface and Calendars

Its user-friendly interface focuses a lot on calendars which help you to visualize all your scheduled posts and quickly identify on which days you might have insufficient content planned. 

Ideal for Social Media Marketing Agencies

It’s an attractive option, especially for social media marketing agencies and is trusted and loved by more than 10,000 social media managers across the globe. As a matter of fact, one of the reasons why it was launched in the first place was to fill the gap in the market for a solid tool that creative agencies could use for content creation and collaboration. 

Features for Effective Agency Management

It, for example, includes multiple social calendars allowing you to separate different clients. Another useful feature for agencies is its content and media libraries where you can manage your posts and media assets. 

Then, after you and the rest of your team have exchanged feedback (which can be done directly on the posts) and you’re ready to present your ideas to your clients, the final approval phase is just as seamless. Instead of having to send emails back and forth, clients can approve or reject a post directly in the platform. 

All in all, HeyOrca is a solid solution for scheduling and much more. While it’s mostly aimed at agencies, brands looking for a social media platform to use in-house will also find its features helpful and intuitive. 

Pricing:

HeyOrca offers a free plan that allows a limited number of scheduled posts. The Basic plan starts from $59 per month, which unlocks unlimited scheduled posts.

Key Features:

  • Channel-wise post customization
  • Visual social media reports
  • Customizable engagement filters
  • AI caption writer
  • Optimal post time recommendation
  • AI-powered responses
  • Client-specific inboxes
HeyOrca
4.5 out of 5 stars
HeyOrca is a social media scheduling platform built for teams. It permits unlimited users on all pricing plans. You can plan, schedule, and publish posts directly to Facebook, Instagram, Instagram Reels, Twitter, LinkedIn, Google My Business, & Pinterest, and indirectly to TikTok and Instagram Stories. In addition, you can use it to manage multiple brands, giving each a dedicated social media calendar, media library, and user permissions.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.2
Ease of Use
4.9
Reporting
4.5
Overall Score
4.5
Features & Pricing
Automated Publishing
Contact Management
Multi-Account Management
Post Scheduling
Multi-User Collaboration
Reporting/Analytics
Team Workflow & Collaboration
Content Calendar
Facebook Ads Moderation
Price starting at:$50.15
Pros and Cons
Excellent collaboration and approvals system
Integration with Canva for post designs
Simple interface that shows scheduled posts at a glance
No bulk upload feature or way to reshare others' posts
No engagement-related features (although these are reportedly coming soon)
Limited paid post tracking
Best for: Agencies and teams
HeyOrca
4.5 out of 5 stars
HeyOrca is a social media scheduling platform built for teams. It permits unlimited users on all pricing plans. You can plan, schedule, and publish posts directly to Facebook, Instagram, Instagram Reels, Twitter, LinkedIn, Google My Business, & Pinterest, and indirectly to TikTok and Instagram Stories. In addition, you can use it to manage multiple brands, giving each a dedicated social media calendar, media library, and user permissions.

10. Onlypult

Onlypult

Best for: SMM-specialists, Bloggers, Freelancers, Small and Medium-sized Businesses, Big Business, Agencies

Supported Networks:

Facebook, Instagram, Twitter, LinkedIn, Google My Business, YouTube, TikTok, Tumblr, WordPress, Telegram, Vkontakte, Odnoklassniki, Pinterest, Medium

Onlypult markets itself as being the one platform for brands, agencies, and businesses to work with social media. It actually offers more than that, letting you work with images and videos and post to social media, blogs, and messengers. The list of apps you can schedule to is one of the largest we have seen and includes Russian platforms such as Vkontakte and Odnoklassniki.

Versatile Scheduling and Post Management

.Onlypult’s scheduling allows you to create multiple social posts and set days and times for them to be pushed through to your social channels. You can even schedule carousel posts and Stories. 

In addition, you can set posts to auto-delete at a scheduled time, so you don’t have to worry about promotional links and codes floating around on the web or people querying old posts and asking for special discounts.

Efficient Content Creation and Management

Usefully, you can multipost with Onlypult. You can create copy and apply it to multiple posts using different images. Like most of these social media scheduling tools, Onlypult provides you with a content calendar to help you keep tabs on what’s happening and when your content will be published. It is clean and easy to use.

Powerful Tools: Builder and Monitoring

Onlypult includes limited access to two other tools at all plan levels, Builder and Monitoring. Builder helps you create a micro landing page in a few minutes with a convenient visual builder. Monitoring tracks mentions of your competitors, partners, or buyers. You can use Monitoring to find discussions related to your brand to help you make the right decisions.

Pricing:

Onlypult offers four plans (Start, SMM, Agency, and Pro) with various features, including image and video editors, multiple accounts, hashtags, planner, calendar, and auto post deletion. Prices start from $17.50 per month.

Key Features:

  • Advanced visual editor
  • Watermarking
  • Hashtag library
  • Post template customization
  • Optimal post time recommendation on Instagram
Onlypult
4.7 out of 5 stars
Manage multiple accounts and post to multiple accounts using Onlypult, a social media management tool. This platform allows you to customize posting based on your needs as well as manage engagement.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.6
Ease of Use
4.8
Support
4.7
Overall Score
4.7
Features & Pricing
Analytics
Automated Publishing
Keyword Filtering
Multi-Account Management
Post Scheduling
Multi-User Collaboration
Reporting/Analytics
Content Planning
Hashtag Management
Auto Post Deletion
Micro Landing Pages
Social Media Listening
Price starting at:$17.50
Pros and Cons
Simple toggling between users
Multiple price points
Simple interface
Missing publishing features for some social platforms
No video scheduler
Photo editor can be clunky
Best for: SMM-specialists, Bloggers, Freelancers, Small and Medium-sized Businesses, Big Business, Agencies
Onlypult
4.7 out of 5 stars
Manage multiple accounts and post to multiple accounts using Onlypult, a social media management tool. This platform allows you to customize posting based on your needs as well as manage engagement.

11. NapoleonCat

NapoleonCat

Best for: Small businesses, e-commerce, agencies, marketers, digital influencers

Supported Networks:

Facebook, Instagram, LinkedIn, TikTok, Google My Business

In the decade that they’ve been in business, NapoleonCat has built an impressive client list that includes brands like the World Wildlife Foundation, Avon, and Allianz. One of their claims to fame is that they can help social media marketing teams to win back up to 70% of their time and energy. Even if this is not the case, just looking and interacting with its beautiful platform will make work feel less of a chore. 

Competitor Monitoring and Custom Permissions

All in all, it’s easy to use and set up. One feature that deserves a special mention is that when you set up your social media accounts after signing up, it also gives you the option to keep tabs on your competitors. You just type in the competitor’s social media account name and add it to your watch list. 

You can also set it up so that each team member gets assigned specific permission. This is useful if you want to control who may create content.

Multi-platform Posting and Performance Analytics

With regards to posting and scheduling specifically, you can use it for scheduling posts simultaneously across multiple social networks via a single dashboard. It also generates post previews as you create them, which is more useful than it sounds. Then, after your content has been posted, you can use its performance analytics to monitor your reach, engagement, click-throughs, and social shares. 

Pricing:

While its list of features is pretty much the same as other social media tools, its approach to pricing is different and a lot more flexible. Unlike the majority of tools, NapoleonCat actually lets you select the number of social media profiles and users, making it an ideal tool for smaller teams. The most basic plan for individual users starts at $27 and lets you manage up to 3 social profiles.

Key Features:

  • Platform-specific customizations
  • First comment scheduling for Instagram
  • Optimal post time recommendation
  • Auto-moderation for Facebook and Instagram
  • Social CRM for enhanced customer interactions

NapoleonCat
4.6 out of 5 stars
This social media management tool is created specifically for social media managers, agencies, marketers and creators looking to harness the power of engagement. The platform supports Facebook, Instagram, Twitter, LinkedIn, YouTube and Google My Business.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.2
Ease of Use
4.8
Reporting
4.9
Overall Score
4.6
Features & Pricing
Automated Publishing
Analytics/Reporting
Content Calendar
Facebook Ads Moderation
Competitor Tracking
Moderator Activity Reports
Sentiment Mapping
Language Translation
Social Inbox
Price starting at:$27
Pros and Cons
Publishing and scheduling to social media
In-depth analytics on social profiles
Social inbox that consolidates messages
Multi-hashtag searches
Confusing billing options
Glitchy interface
Difficult-to-use interface
Best for: Small businesses, e-commerce, agencies, marketers, digital influencers
NapoleonCat
4.6 out of 5 stars
This social media management tool is created specifically for social media managers, agencies, marketers and creators looking to harness the power of engagement. The platform supports Facebook, Instagram, Twitter, LinkedIn, YouTube and Google My Business.


12. Monday.com

Monday.com

Best for: Any project and business

Supported Networks:

Monday.com focuses on content planning and doesn’t offer support for specific social networks.

Monday.com is different from most of the social media scheduling tools included in this post in that it doesn’t specifically target social media posting and scheduling. In fact, many businesses use Monday.com for things other than social media. Its primary focus is on improving the efficiency and workflow of your teams. However, this makes it ideal for those wanting to create a logical workflow to manage their social media accounts.

The Power of Boards

Boards are the heart of Monday.com. It uses boards as fully customizable tables to manage your projects and everyday work. You build boards to represent your workflow, which makes it easier to organize any projects and activities your team does.

Social Media Management Template and Workflow

Monday.com includes numerous templates to give you a starting point and has one specifically designed for social media management. This template builds two boards:

  • Campaign Ideas and Requests
  • Campaign Progress and Status

Collaborative Campaign Planning

Members of your team can make suggestions for upcoming social media posts in the Campaign Ideas and Requests board. You then use it to create an efficient and standardized workflow for your social media campaigns.

The Campaign Progress and Status board focuses more on specific campaigns. It shows Upcoming Campaigns, Live Campaigns, Completed, and Stuck. The two boards join, so when you approve a campaign on the Campaign Ideas and Requests board, it automatically populates the Upcoming Campaigns section on the Campaign Progress and Status board.

Automation and Integration Features

You can include Automations and Integrations on your boards. Automations are rules based on some action that occurs within the site. Integrations are where your Monday.com boards interact with some other software platform.

Pricing:

Monday.com offers multiple paid plans, starting at $8 per user per month for Basic (5GB storage) up to Pro at $16 per user per month, and an Enterprise plan with custom pricing, each plan with increasing features and an 18% annual plan discount.

Key Features:

  • Custom notifications to stay on track
  • Campaign timeline tracking
  • Centralized Work OS for increased visibility
Monday.com
4.4 out of 5 stars
Monday.com is a work operating system (Work OS) that powers team to run projects and workflows. This simple yet intuitive tool helps adjust to your business' shifting needs while enabling employees to collaborate.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.0
Ease of Use
4.5
Support
4.6
Overall Score
4.4
Features & Pricing
Content Management
Multi-User Collaboration
Social Media Calendar
Marketing Project Management
Teams / Collaboration
Price starting at:$8
Pros and Cons
Collaboration tools for teams
Great task management
Unified work views
Cluttered interface
Limited file management tools
Time tracking features may glitch
Does not support waterfall or Agile methodology
Best for: Any project and business
Monday.com
4.4 out of 5 stars
Monday.com is a work operating system (Work OS) that powers team to run projects and workflows. This simple yet intuitive tool helps adjust to your business' shifting needs while enabling employees to collaborate.

13. Adobe Express Content Scheduler (Previously ContentCal)

Adobe Express Content Scheduler (Previously ContentCal)

Best for: Businesses, agencies, and freelancers

Supported Networks:

Facebook, Instagram, LinkedIn, Twitter, Pinterest, TikTok

Adobe Express Content Scheduler, previously ContentCal, is the ultimate content calendar and social media scheduling platform that helps thousands of individuals, businesses, and agencies with their content planning and social media.

Customizing Visual Content and Draft Management

Content creators can use the application to design visual content by modifying the layout and adding a header color and personalized logo. Additionally, you can create and store posts as drafts for your team to review before publishing.

Pricing:

Adobe Express Content Scheduler is free to use for up to two scheduled posts every calendar month. You can unlock unlimited post scheduling with a Premium plan of $9.99 per month.

Key Features:

  • Access to 195+ million royalty-free collection of Adobe Stock photos, videos, and music
  • Customizable social media templates
  • Easy drag-and-drop editor
  • Background remover
  • Preset image effects

14. Sprout Social

Sprout Social

Best for: Brands and organizations of all sizes

Supported Networks:

Facebook, Instagram, LinkedIn, Twitter, YouTube, Pinterest, TikTok, Google Business Profile

Sprout Social is an all-in-one social media posting/scheduling tool. It allows you to both schedule and post across multiple networks. Marketing teams can use it for collaboration, with user-level permissions providing specific access to marketing managers, writers, and everyone in between to contribute to a social media calendar.

Sprout Social’s calendar feature provides a team with a bird’s eye view of what’s being published and promoted on a daily basis.

The package also includes a variety of social media analytics so you can see how well different pieces of content perform.

Pricing:

Plans range from $249 to $499 per month, after a free 30-day trial.

Key Features:

  • Centralized social inbox
  • Optimal post time recommendation
  • Brand-relevant content suggestions
  • Message approval workflows
  • Link in bio tool
  • URL tracking
Sprout Social
4.4 out of 5 stars
Sprout Social is a popular social media management platform that offers schedule, analytics and engagement tools. Manage your social media from one place with their all-in-one platform and get insights to understand your audience and your KPIs. Data-driven ingiths help businesses improve responsiveness.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.5
Ease of Use
4.4
Support
4.3
Overall Score
4.4
Features & Pricing
Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling
Brand Tracking
Reporting/Analytics
Social Media Monitoring
Price starting at:$249
Pros and Cons
Easy to navigate interface
User-friendly publishing calendar
Robust reporting
Competitive analysis features
Expensive price tag
Support can be slow
Lack of native support for some social networks
Best for: Brands and organizations of all sizes
Sprout Social
4.4 out of 5 stars
Sprout Social is a popular social media management platform that offers schedule, analytics and engagement tools. Manage your social media from one place with their all-in-one platform and get insights to understand your audience and your KPIs. Data-driven ingiths help businesses improve responsiveness.

15. Buffer

Buffer

Best for: Publishers, mid-stage startup teams, non-profits, higher education, sports teams, e-commerce, solopreneurs, businesses

Supported Networks:

Facebook, Instagram, LinkedIn, Twitter, Pinterest, TikTok, Google Business Profile, Mastodon

As its name indicates, Buffer allows you to build up a selection of relevant posts you want to share. You can then build automated social media campaigns by scheduling these to go out at more suitable, appropriate times for your audience.

It allows you to customize your messages for each social network.  The Buffer mobile app and the web browser extension make it easy to add webpage links, titles, and images quickly to your Buffer schedule.

It suggests the most suitable times for you to post to each of your networks. Buffer also provides analytics showing how successful your posts were.

Pricing:

Buffer operates a freemium model, where you can schedule 10 social updates for free, or with a paid plan you can undertake unlimited scheduling. This gives ample opportunity for a beginner to learn whether social media automation is likely to be of value to them.

Key Features:

  • Hashtag suggestions
  • Automated reports
  • Permission levels and approval flows
  • Buffer AI Assistant
  • UTM builder
Buffer
4.4 out of 5 stars
Buffer is one of the most popular social media scheduling platforms. This software helps drive engagement and traffic on social media with the help of their scheduling, engagement, and analytics tools.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.0
Ease of Use
4.6
Support
4.5
Overall Score
4.4
Features & Pricing
Automated Publishing
Content Management
Multi-Account Management
Post Scheduling
Reporting/Analytics
Price starting at:$5
Pros and Cons
Simple cross-posting
Straightforward calendar view
Integrates with almost every social platform
Buffer Analyze may be too basic for some
Buffer may glitch with Instagram
Arbitrary character limits for Facebook, Twitter
Pay-as-you-go packaging
Best for: Publishers, mid-stage startup teams, non-profits, higher education, sports teams, e-commerce, solopreneurs, businesses
Buffer
4.4 out of 5 stars
Buffer is one of the most popular social media scheduling platforms. This software helps drive engagement and traffic on social media with the help of their scheduling, engagement, and analytics tools.

16. X Pro (Previously TweetDeck)

X Pro (Previously TweetDeck)

Best for: Small businesses

Supported Networks:

Twitter (or X)

If your only social scheduling needs are for Twitter, then X Pro (formerly known as TweetDeck) could be ideal for you. It allows you to schedule tweets across multiple Twitter or X accounts. Although the previous version was free, this social media scheduling tool has since been made accessible only through a paid X Premium subscription.

It includes a comprehensive dashboard allowing you to see the Tweets in an account’s Home feed, your Notifications, Messages, Activity, and Mentions. You can also add columns showing other items, such as Lists, Collections, Likes, Followers, Scheduled Posts, and more. 

X Pro lets you make alterations to a scheduled Tweet before it’s published so you can fine-tune every post before it goes live. You can also quickly add images, GIFs, and polls to create highly engaging Tweets.

Pricing:

Access to X Pro comes with an X Premium subscription starting at $8 per month on web.

Key Features:

  • Content inspiration from Trending tab 
  • Team collaboration
  • Advanced search
  • Video docking

17. Meet Edgar

Meet Edgar

Best for: Businesses of all sizes

Supported Networks:

Facebook, Instagram, LinkedIn, Twitter, Pinterest, TikTok, Google Business Profile

MeetEdgar offers most of the usual tools for automatically publishing content across a range of social media platforms. Technically the tool is called Edgar – and the webpage/app is where you “meet” Edgar.

You can use it to queue as much content as possible with minimal involvement on your part. It lets you create multiple categories for different types of content, such as blog posts, promotional materials, quotes, and questions. You use the social media calendar to add post categories at set times you want them to go out.

It makes reposting evergreen content particularly easy. Edgar recycles your updates over time, so your posts don’t go to waste after their initial publishing. As Edgar automatically re-shares your content over time, it becomes visible to more people and different audiences, without you doing any extra work.

Pricing:

MeetEdgar offers two plans: Eddie Monthly Plan ($ 29.99 per month) and Edgar Monthly Plan ($ 49.99 per month).

Key Features:

  • Content A/B testing
  • Real-time performance metrics
  • Weekly automation time slots
  • Auto-generated content variations
Meet Edgar
4.4 out of 5 stars
This cloud-based social media management platform helps users manage multiple social acocunts in one platform. MeetEdgar specializes in recycling evergreen posts and content. Features include automation, a stacked content library, image and video support, email updates, link tracking and more.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.2
Ease of Use
4.4
Support
4.6
Overall Score
4.4
Features & Pricing
Automated Publishing
Contact Management
Multi-Account Management
Post Scheduling
Multi-User Collaboration
Price starting at:$24.91
Pros and Cons
Easy post recycling options
"Best time to publish" feature
Expensive price points
User interface can be difficult to use
Lack of platform integration
Best for: Businesses of all sizes
Meet Edgar
4.4 out of 5 stars
This cloud-based social media management platform helps users manage multiple social acocunts in one platform. MeetEdgar specializes in recycling evergreen posts and content. Features include automation, a stacked content library, image and video support, email updates, link tracking and more.

18. CoSchedule

CoSchedule

Best for: Professional marketers, marketing teams, and marketing agencies

Supported Networks:

Facebook, Instagram, Pinterest, LinkedIn

CoSchedule provides a way for you to schedule and organize your marketing. For a solopreneur or influencer, this may just involve coordinating your blog and social posts. If you are a business, you may have other marketing activities that need to be centrally organized. It even allows agencies to organize all of their projects for every client.

Social media scheduling, therefore, is just one part of CoSchedule’s offering. You can efficiently manage and publish all your blog content and social promotion in one place. 

You can create a standalone social campaign or add a social campaign to any project. Your promotion can live in the same area as your planning, so your whole team is on the same wavelength.

Pricing:

CoSchedule offers a free basic calendar, which allows up to 15 scheduled social media messages for up to two social profiles. Paid plans start at $19 per month and offer unlimited social media publishing.

Key Features:

  • AI Social Assistant
  • Social media automation
  • Recurring tasks and events
  • Optimal post time recommendation
CoSchedule
4.4 out of 5 stars
Plan, organize, and execute all your content marketing tasks in one place with CoSchedule. This all-in-one platform has drag-and-drop calendars to make it easy to collaborate with co-workers and schedule all projects in the same place.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.8
Ease of Use
4.2
Support
4.3
Overall Score
4.4
Features & Pricing
Analytics
Automated Publishing
Content Management
Multi-Account Management
Post Scheduling
Customer Engagement
Multi-User Collaboration
Reporting/Analytics
Social Media Monitoring
Price starting at:$19
Pros and Cons
Centralized dashboard and calendar
Easy collaboration for teams and clients
Project management tools
Multiple features
Noncompetitive pricing
Not enough customization options
Slow loading
Best for: Professional marketers, marketing teams, and marketing agencies
CoSchedule
4.4 out of 5 stars
Plan, organize, and execute all your content marketing tasks in one place with CoSchedule. This all-in-one platform has drag-and-drop calendars to make it easy to collaborate with co-workers and schedule all projects in the same place.

19. Levuro

Levuro

Best for: Small to medium-sized businesses

Supported Networks:

Facebook, Instagram, LinkedIn, Twitter, YouTube

Levuro takes center stage as a versatile social media management tool, providing key features such as post scheduling, streamlined social media planning, and comprehensive analytics. With Levuro, it’s easier than ever to schedule your social media posts ahead of time, allowing you to maintain a consistent posting routine while freeing up precious time for other aspects of your life or business.

Streamlined Social Media Planning with Editorial Calendar

Notably, the tool’s editorial planning function presents a user-friendly calendar view, which simplifies your social media strategy. It permits you to organize and rearrange your planned posts with a simple drag and drop mechanism, while also providing the option to switch between list view and calendar view as per your preference.

Efficient Post Scheduling

To optimize your productivity, Levuro allows you to schedule content for leading social networks. This functionality supports bulk scheduling, enabling you to focus on other tasks without the need to manually post content daily.

Pricing:

Levuro offers four plans ranging from the ‘Starter’ plan at €14 per month to the ‘Enterprise’ plan with price available on request.

Key Features:

  • Instagram grid preview
  • Link preview
  • Custom video thumbnails
  • Post insights
  • Easy image cropping
Levuro
4.5 out of 5 stars
Levuro provides an easy way to publish and schedule your posts and Stories across a range of social media platforms. It places much emphasis on ease of use, making it particularly easy to create posts, customized for each of your social platforms.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.0
Ease of Use
4.9
Reporting
4.4
Overall Score
4.5
Features & Pricing
Automated Publishing
Content Management
Post Scheduling
Reporting/Analytics
Team Workflow & Collaboration
Content Calendar
Live Streaming Support
Price starting at:$15
Pros and Cons
Makes scheduling and publishing posts very easy
Offers a genuinely useful Free plan
Easy to learn
No clear way to return from Settings to your Home Page (you get there by clicking on Publish, which I only found by trial and error)
Restricts many of its most innovative features to enterprise users, along with some (like a usable graphics editor) that competitors offer on much cheaper plans.
Not as many features as some of the competition
Best for: Small to medium-sized businesses
Levuro
4.5 out of 5 stars
Levuro provides an easy way to publish and schedule your posts and Stories across a range of social media platforms. It places much emphasis on ease of use, making it particularly easy to create posts, customized for each of your social platforms.

20. Tailwind

Tailwind

Best for: Enterprises, midmarket and small businesses

Supported Networks:

Facebook, Instagram, Pinterest

Tailwind focuses on assisting you with your visual marketing. It describes itself as being “your end-to-end solution for winning on Pinterest and Instagram.” It is an all-in-one tool that allows you to discover content, schedule posts, monitor conversations, amplify reach, and analyze results.

It features drag-and-drop functionality that makes it easy for marketers to upload, tag and publish their Pinterest and Instagram posts in bulk. Users can shuffle their post queue to ensure that they keep variety in their posts.

You can also use Tailwind to automatically recommend the times for you to pin / post your content. Tailwind bases these suggestions on when your audience is most active on the relevant platform.

Pricing:

Tailwind offers three very different pricing plans along with a basic free plan that comes with a few essential features. Bloggers and small businesses with fewer than 25 employees can use their Pro plan at $19.99 per month. Larger brands need to jump to the higher-speed Advanced plan at $39.99 per month. There is also a plan for Enterprises.

Key Features:

  • AI copy generator
  • Easy design generation
  • Automatic branded designs
  • Shoppable feed
  • Hashtag generator

21. Crowdfire

Crowdfire

Best for: Social Media Managers, agencies, brands, individuals, enterprises and startups

Supported Networks:

Facebook, Instagram, LinkedIn, Twitter, Pinterest

Crowdfire lets you post to virtually every major social network, as well as sharing material from a large selection of blogging platforms, online shops, and video sites, including YouTube and Twitch.

Content Curation and AI-powered Recommendations

It puts a lot of emphasis on content curation. You tell Crowdfire the topics that interest you, and it provides content suggestions from a wide range of sources, including your own YouTube and RSS feeds. You can easily share these or help Crowdfire’s AI by telling it you aren’t interested in a particular content source.

Optimal Time Scheduling and Queue Management

Crowdfire keeps a queue of content and schedules your posts to go out at the optimal times for your audience. You can set these times yourself if you prefer, however. Crowdfire gives you the option to set your best times manually, network by network, and day by day. You have a Queue Meter that indicates the number of posts you have yet to make for the next week.

Pricing:

Crowdfire offers four plans, ranging from a limited free plan (effectively for testing Corwdfire’s capabilities), through to the $99.99 per month VIP plan that showcases all Crowdfire offers.

Although social sharing is at the heart of Crowdfire, the higher plans also offer competitor analysis, Mentions (social listening), and more advanced analytics that allow you to build custom reports, focusing on your preferred metrics.

Key Features:

  • Hashtag recommendations
  • Platform-specific content customization
  • Queue meter to track social media post frequency
Crowdfire
3.8 out of 5 stars
Crowdfire works to make your social media maangement simple. This tool lets you discover and schedule content in your niche as well as manage all your social accounts from one platform. Think of them as your marketing sidekick!
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
3.2
Ease of Use
4.3
Support
4.0
Overall Score
3.8
Features & Pricing
Analytics
Automated Publishing
Content Management
Multi-Account Management
Post Scheduling
Brand Tracking
Customer Engagement
Multi-User Collaboration
Reporting/Analytics
Price starting at:$7.48
Pros and Cons
Automated scheduling suggestions
Tailor posts to each platform in one view
Manage multiple accounts
Not easy to link accounts
Some processes can take time to set up
Best for: Social Media Managers, agencies, brands, individuals, enterprises and startups
Crowdfire
3.8 out of 5 stars
Crowdfire works to make your social media maangement simple. This tool lets you discover and schedule content in your niche as well as manage all your social accounts from one platform. Think of them as your marketing sidekick!

22. Feedly

Feedly

Best for: Busy professionals and curious minds

Supported Networks:

Facebook, Twitter, LinkedIn, Mastodon

Feedly is a robust feed reader that aggregates information from around the web into one convenient place. You can use it to view updates on any topic you’re interested in, whether they come from the news, blogs, social media posts, RSS feeds, or other sources.

It lets you categorize the blogs you follow into feeds so you can easily group similar topics together. When you have content in one feed, you can view everything from that feed and ignore the other, less relevant feeds. 

The best part about Feedly is that you can use it to share social media content using the Buffer integration. This lets you feed content directly to your Buffer account and schedule social media posts to automatically publish at a later date. It’s nice to no longer have to stress about finding 3rd party content to share on your social platforms and not have to scour through a million different websites when you’re ready to schedule.

Pricing:

Feedly offers Pro, Pro+, and Enterprise plans with diverse features and pricing to suit individual reading needs or advanced industry intelligence. The most basic Pro plan starts at $6 per month.

Key Features:

  • Prioritization filters
  • AI-powered noise filtering
  • Easy text clipping
  • Twitter postfix customization

23. Sked Social

Sked Social

Best for: Agencies, brands, freelancers, or businesses of any size

Supported Networks:

Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, Pinterest, Snapchat, Threads, Google Business Profile

Sked Social is an all-in-one visual marketing platform for businesses, brands, and agencies to create, store, find, and use their social media marketing content online – whilst collaborating with staff and partners. If you’re looking for social media management software that saves time and increases ROI, then Sked is the one thing you need. 

The platform provides you with powerful tools to help create visual marketing masterpieces that connect with your audience on an emotional level. From the social media post creator to the photo editor and Instagram tagging features, you have everything you need to capture leads and sales. 

With Sked, you can write unique descriptions and hashtags you want to appear within the first comment of your Instagram posts – keeping your main captions clutter-free and professional. Sked was designed from the ground up to help you visually plan your social media content, giving you an unfair advantage over your competitors.

From the social media calendar, hashtag manager, and visual feed planning features, Sked ensures you leave no stone unturned before you hit “publish”. With Sked’s hashtag manager, you can create and save hashtags and Instagram username mentions to be used in your social media posts. This will save you a lot of time, as you won’t have to type out your most effective hashtags every time you post.

Pricing:

The platform offers pricing plans for individuals, teams, and large companies, with various features and support tailored to their needs. The “Fundamentals” plan starts at $30 per month.

Key Features:

  • Custom approval workflows
  • Link in bio tool
  • Advanced analytics insights
  • Optimal post time recommendation
  • Auto-publish with Link Stickers

24. Zoho Social

Zoho Social

Best for: Businesses and agencies

Supported Networks:

Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, Pinterest, Google Business Profile, Mastodon

Zoho Social is a social media management tool that helps businesses and agencies grow their presence on social media. The platform allows businesses and other organizations to reach the right audience at the right time and engage them with the right messages.

Users can easily manage multiple social media accounts and schedule posts. Your social media team can also collaborate via multiple accounts using the same standardized dashboard. Zoho Social helps you track marketing revenue over social media as well.

With Zoho Social, you can publish relevant content to your target audience more effectively. You can make informed publishing decisions using data analyzed by the platform’s prediction engine. You will be able to engage your audience better and listen to their sentiments in real-time, enabling you to initiate a more engaging interaction.

Businesses will get to know the pulse of the market and the sentiments surrounding their products, services, and brands. This data is all accessible via reports that can be shared with your social media team, other departments, or senior executives. Zoho Social works great with leading social networks. Furthermore, it is best used in an integrated way with Zoho CRM and other modules in the complete Zoho Suite.

Pricing:

Price starts at $15 per month for business users. For agencies, plans start at $320/month. 

Key Features:

  • Optimal post time suggestion
  • Retweet scheduling
  • Evergreen content recycling
  • Bulk scheduling capability
  • AI-powered idea generation

25. SocialBee

SocialBee

Best for: Businesses of all sizes

Supported Networks:

Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, Pinterest, Google Business Profile

SocialBee has made it possible to focus more on content and less on scheduling. SocialBee is a social media management tool focused on scheduling posts to various social networks and analyzing your performance after. 

Efficient Social Media Management

SocialBee comes with its own mobile application for social media management on the go. It lets you assign posts into categories, making it easier to schedule different types of posts, rather than granularly set them. However, you can still set them individually if needed. As setting posting schedules is a tedious affair, this feature is a huge timesaver. 

SocialBee notifies you if you run out of scheduled posts or if something goes wrong. It allows you to study your competitors’ followers on Twitter and recommends potential good ones. You can then reach out to them to build an active audience.

Integration

While most other social media management tools integrate with bitly and roll out their own link shortening service, SocialBee integrates with a host of link shorteners. This includes Rocketlink, Replug, Switchy, and Rebrandly, among others.

Pricing:

SocialBee is affordable. Compared to Hootsuite, Sprout Social, and Sendible, SocialBee’s plans are reasonable and well within the budget of solopreneurs and large digital agencies alike. Pricing for businesses starts at $29 per month while agency plans start at $179 per month. This pricing allows you to scale your business, instead of keeping your team small due to ongoing software costs. 

Key Features:

  • Built-in Canva editor
  • Automatic hashtag generation
  • AI-generated captions and images
  • Best platform suggestions
  • Automated post recycling

26. e-clincher

e-clincher

Best for: Small and Medium Businesses

Supported Networks:

Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, Pinterest, Google Business Profile

e-clincher is a social media management platform catering to a wide range of social networks. It also has integrations to cloud storage platforms like Dropbox and Google Drive and creativity apps like Canva. 

Scheduling and Publishing

e-clincher has a real strength with its social media posting and scheduling tool. The Visual Calendar lets you schedule posts by choosing dates and times. You can then drag and drop anything you have planned from one date and time to another, rather than editing each entry and having to type in the information.

A significant reason for eclincher’s success is the quality of its support. It offers 24/7 live support, even at its lowest tiered subscription.

Pricing:

e-clincher has different subscription levels offering increasingly expanded features—however, only a handful of features are missing from the lowest tier (Basic), which starts at $65 per month. The differences between each level generally reflect how much you can use a feature, e.g., the number of users, social profiles, brands, suggested content feeds, and the like. The Basic plan also lacks much of the analytics available at the higher tiers. 

Key Features:

  • Channel-wise post customization
  • Unified smart inbox
  • Evergreen content recycling
  • Free media libraries
  • Content curation and suggestion
e-clincher
4.5 out of 5 stars
This cloud-based social media management tool helps businesses consolidate their social media and marketing activities in one place. eClincher brings together your social media profiles in one place for publishing, engagement, listening, brand awareness, content curation, and social selling.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.0
Ease of Use
4.6
Support
4.8
Overall Score
4.5
Features & Pricing
Analytics
Automated Publishing
Post Scheduling
Social Media Monitoring
Price starting at:$65
Pros and Cons
Visual calendar for content overview
User friendly and intuitive layout
Fast customer service
Effective hashtag reporting
Lack of Instagram posting features
User interface may be difficult to use at first
Platform might not pull every single comment or message
Best for: Small & Medium Businesses
e-clincher
4.5 out of 5 stars
This cloud-based social media management tool helps businesses consolidate their social media and marketing activities in one place. eClincher brings together your social media profiles in one place for publishing, engagement, listening, brand awareness, content curation, and social selling.

27. Socialoomph

Socialoomph

Best for: Social media users

Supported Networks:

Facebook, Twitter, LinkedIn, Discord, Bluesky, Mastodon, Tumblr

Socialoomph provides some excellent scheduling and queuing power but is less user-friendly than most of the competition. As a result, it is particularly suitable for social media managers with above-average computing and coding skills.

Connecting Facebook and LinkedIn accounts to Socialoomph can be a mission. You effectively have to write a Facebook (or LinkedIn) application and have it approved by a development team at the relevant social network. However, connecting to Twitter is much easier and is as automated as many of the other social scheduling managers.

Socialoomph also has one notable omission from its scheduling roster – there is no mention of Instagram. On the other hand, you can use it to schedule many lesser-catered-for channels and blogs. You can even use webhooks to automatically create social and blog posts from services such as IFTTT.

If you run social accounts for clients, you can smoothly run everything from one account, yet can also partition each clients’ accounts if you prefer. You can easily ensure that the right team members receive the correct privileges for each social account.

Socialoomph uses queues well. You have multiple ways to automatically fill up “never-go-dry” queues for each social account. 

Pricing:

The Personal Suite is free to use. You can unlock more features with the Advanced Suite starting at $15 per month. 

Key Features:

  • AI-generated social posts
  • Self-destructing posts
  • Post tagging for better organization
  • Bulk uploading
Socialoomph
3.7 out of 5 stars
SocialOomph is a social media scheduling platform for businesses. This solution helps schedule posts for Facebook, Twitter, Pinterest, Tumblr, and LinkedIn. In addition, you can monitor your posts and engagement.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
3.4
Ease of Use
4.0
Support
3.8
Overall Score
3.7
Features & Pricing
Content Management
Conversion Tracking
Keyword Filtering
Post Scheduling
Price starting at:$15
Pros and Cons
Extensive integrations
Lifetime free account
Competitive features for post publishing and use
Bulk scheduling feature
Fast billing cycle every 2 weeks
​Basic reporting features for some platforms
Best for: Social media users
Socialoomph
3.7 out of 5 stars
SocialOomph is a social media scheduling platform for businesses. This solution helps schedule posts for Facebook, Twitter, Pinterest, Tumblr, and LinkedIn. In addition, you can monitor your posts and engagement.

28. SocialPilot

SocialPilot

Best for: Digital marketing agencies and SMBs

Supported Networks:

Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok, YouTube, Google Business Profile

SocialPilot’s interface is simple, clean, and very organized. For example, you can sort each account into relevant groups (by channel, by client, etc.) This makes posting to multiple channels particularly easy, as you set up a group of social channels that you regularly post to together. Then, just select the group, and your post will go where you want it to. 

Instagram Direct Publishing and Post Scheduling

The platform supports Instagram Direct Publishing, which simplifies your social media publishing efforts. You can manage multiple accounts and directly publish posts on all of them. You can also schedule and publish the first comment along with all your Instagram posts. In addition, you can add hashtags in your first comment to give your post a broad reach without distracting people from the message you want to convey. 

Schedule Multiple Videos on TikTok

SocialPilot also now lets you create and schedule multiple videos on TikTok. You can seamlessly schedule videos for multiple TikTok accounts by setting up an individual posting schedule.

Pricing:

SocialPilot offers plans ranging from Professional at $25.50 per month for individual users. Agency plans start at $85 per month.

SocialPilot has an advantage over many other social media scheduling tools because it lets you sign up more social media accounts at each pricing tier. With the lowest level Professional plan, you can sign up 10 social accounts, and agencies can sign up 30 accounts or 50 accounts using the Agency+ plan. SocialPilot stresses that this should enable you to post all your updates without ever worrying about running out of limits.

Key Features:

  • Bulk scheduling (up to 500 posts)
  • AI content creation
  • Evergreen content recycling
  • Roles and permissions
  • Real-time approval notifications
SocialPilot
4.5 out of 5 stars
SocialPilot centralizes your social media management to help improve efficiency. The tool features an automated post schedule, easy integration with Canva, marketing tools, and other unique features to propel your social strategy.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.1
Ease of Use
4.7
Support
4.7
Overall Score
4.5
Features & Pricing
Analytics
Automated Publishing
Content Management
Conversion Tracking
Multi-Account Management
Post Scheduling
Price starting at:$22.50
Pros and Cons
Excellent value for money
Canva integration makes creating beautiful posts simple
Easy-to-navigate dashboard
No automated TikTok posting
Lacks advanced features that would attract large businesses and enterprises
Doesn’t offer a lot of third-party apps or integrations
Best for: Digital marketing agencies and SMBs
SocialPilot
4.5 out of 5 stars
SocialPilot centralizes your social media management to help improve efficiency. The tool features an automated post schedule, easy integration with Canva, marketing tools, and other unique features to propel your social strategy.

29. Post Planner

Post Planner

Best for: Small-Business

Supported Networks:

Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok, YouTube, Google Business Profile

Post Planner is a web and mobile app that helps marketers manage social media campaigns, integrating well with leading social networks. Post Planner’s advantage is its user-friendliness. Its features are meant to fulfill five goals: connect, curate, compose, schedule, and analyze.

Let’s discuss connect first. With Post Planner, you can link all social media accounts in one tool. That means all data and content for all profiles are accessible in this app. With its curating feature, you can check for content trends and other insights from around 60 million pages on Facebook, 200 million Twitter profiles, and 2.5 million Reddit subreddits. You can customize and create a single stream of content from your chosen industry experts and/or competitors. 

Post Planner also features streamlined composing, reviewing, scheduling, and posting tools that make it easy to optimize content management. You pick and design images, videos, GIFs, status updates, and links you want to publish. It’s possible to create a month’s worth of social media content in a matter of hours when you use this app. 

Post Planner calculates the best time slot for posting your content. For international brands, one of the trickiest things is adjusting to different time zones. But Post Planner has an auto-time conversion tool that creates a uniform time slot for your posts wherever your audience is in the world. So all your 11:00 am posts will appear at that exact time regardless of the time zone. 

Lastly, Post Planner has a dashboard where you can generate analytics reports and see how well certain posts are performing against your set metrics. 

Pricing:

Plans start at $9 per month.

Key Features:

  • Evergreen content recycling
  • Stock media library
  • Built-in image editor
  • Post performance analysis

30. StoryChief

StoryChief

Best for: B2B marketing teams and content agencies

Supported Networks:

Facebook, Instagram, Twitter, LinkedIn, TikTok, Google Business Profile

StoryChief is a content marketing planner that combines SEO with planning and scheduling convenience. Unlike other social media scheduling tools with more convoluted interfaces, StoryChief has a simpler dashboard.

Streamlined Content Planning and Copywriting

The app simplifies content planning, specifically the copywriting aspect, with its intuitive interface. For each blog or social media draft, you have approval flows, commenting sections, and editorial briefs, which can all help organize your team’s inputs. It eliminates going back and forth for clarifications among team members.

When it comes to publishing, StoryChief can automatically schedule and share SEO-guided blog posts on your website. You can control which social media channels they’ll be posted on and when they’ll be posted. Social media posts, events, and blog posts are all placed on a calendar and can be launched on autopilot.

Versatile Media Editing Features

StoryChief has a varied built-in media editing software where you can edit text and photos, recolor, resize, and put overlays. Its smart cropping feature keeps your social media posts auto-cropped to suit different social media platforms. 

Seamless Content Management and Integration

Content integrations with platforms like Google Drive, Dropbox, Cloudinary, Bynder, and Canto simplify your content management. While StoryChief mostly focuses on content-based features, it doesn’t neglect to provide users with accurate data analytics. With the app, you can review the performance of posts, tweak and repost content, and monitor your audience interactions in real-time.

Pricing:

Plans start at $40 per month for individual access to the social media calendar. You can unlock the entire content marketing suite starting at $80 per month.

Key Features:

  • Dedicated client workspaces
  • Platform-specific content optimization
  • Employee advocacy tools
  • AI-powered content creation

31. Later

Later

Best for: Businesses of all sizes

Supported Networks:

Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok

Later lets you post to a variety of social networks, but its main emphasis is on Instagram. Unlike many social media posting and scheduling tools, you begin a post in Later with an image, rather than with text. You upload the image to Later and then create the accompanying caption.

It can initially be challenging to set up Later so that it posts directly to Instagram (thanks to Instagram’s revamped API). Still, once you have changed your Instagram account to either a Business or Creator account, the process becomes easy.

At the heart of Later, you have a Media Library. Images uploaded to your Media Library emain available for future posts so it’s easy to reuse content whenever you need. You can add notes and labels to your media items and add a star to any image you wish to highlight.

You can also upload and share videos if you have one of Later’s paid plans. Later also helps you to upload and create Stories.

With Later’s Quick Schedule, you can drag and drop posts into time slots in your schedule. This is Later’s equivalent of a queue. Later populates your next available time slot with your media content.

Pricing:

Plans start at $20.83 per month for individual users. If you have one of Later’s business plans, you have access to Conversations. Conversations allow you to manage your Instagram comments directly inside Later.

Key Features:

  • Optimal post time recommendation
  • Feed previews
  • Instagram hashtag suggestions
  • Link in bio tool
  • Automated caption generator
Later
4.3 out of 5 stars
Later is a calendar-focused social media scheduling platform with a drag-and-drop interface. Their planning and scheduling tools make it easy to visualize your social media management. Features include photo editing, publishing for stories, and more.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.0
Ease of Use
4.5
Support
4.3
Overall Score
4.3
Features & Pricing
Analytics
Automated Publishing
Content Management
Multi-Account Management
Post Scheduling
Reporting/Analytics
Price starting at:$16.67
Pros and Cons
Easy to use, simple interface and media gallery
Competitive pricing plans
"Best time to publish" feature
You need business accounts on social
Limited features compared to competition
Free version has basic features
Best for: Businesses of all sizes
Later
4.3 out of 5 stars
Later is a calendar-focused social media scheduling platform with a drag-and-drop interface. Their planning and scheduling tools make it easy to visualize your social media management. Features include photo editing, publishing for stories, and more.

32. Hootsuite

Hootsuite

Best for: Small, Medium, and Large Businesses

Supported Networks:

Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok

Hootsuite is one of the most popular tools for social media scheduling, and for several reasons.

Multi-Network Management and Customizable Dashboard

One is that it enables you to have and manage multiple profiles across leading social media networks in columns. It also supports WordPress. The intuitive dashboard is fairly easy to navigate, although you may be overwhelmed at first with the number of data present. The good thing is you can customize what info will appear for each account. 

Scheduling, Customer Conversations, and Real-Time Analytics

Hootsuite can schedule multiple posts, keep track of customer conversations, manage and review organic content, and provide real-time analytics. With this app, you can check out a user’s social data with a click and identify social searches, keywords, and other useful data for your custom stream. 

Integration and Video-First Support

Hootsuite integrates with Dropbox, Google Drive, and Microsoft OneDrive. If you’re in a large team, the app supports convenient, collaborative posting and workflow because each member can access digital assets easily. They’ve also introduced a better video-first support to optimize video content for your social media posts. 

Analytics and Reporting with Limitations

For analytics, while Hootsuite has one of the most sophisticated analytics and report generation out there, it limits some of the important templates for pricier plans. For example, team productivity reporting and Facebook Aggregate are only available on the Enterprise Plan. 

Pricing:

The main drawback for Hootsuite is the price, which may be too steep for small businesses. But for a larger company with a bigger team, this is a worthwhile, sophisticated tool. Price starts at $99 per month.

Key Features:

  • Trend monitoring for content inspiration
  • Optimal post time recommendation
  • Roles and permissions
  • Unified inbox
  • Link in bio tool
  • Automated link tracking
  • Social ad reporting
Hootsuite
4.6 out of 5 stars
One of the first platforms designed to streamline social media management, Hootsuite continues to be one of the market leaders.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.8
Ease of Use
4.8
Reporting
4.3
Overall Score
4.6
Features & Pricing
Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling
Brand Tracking
Customer Engagement
Multi-User Collaboration
Reporting/Analytics
Social Media Monitoring
Price starting at:$99
Pros and Cons
Customizable feeds show you all the social posts you need to see—no filler
Highly flexible post composer and scheduler, with a bulk option, drastically simplifies the most challenging part of the job
Inbox consolidated every message, comment, and mention—you’ll never miss a conversation
No demo- or psychographic data for the audience
Best for: Small, Medium, and Large Businesses
Hootsuite
4.6 out of 5 stars
One of the first platforms designed to streamline social media management, Hootsuite continues to be one of the market leaders.
Become a Partner: if you are looking to partner with us click here.


Why Trust Influencer Marketing Hub Reviews?

Influencer Marketing Hub sets itself apart from conventional review platforms through the involvement of seasoned digital marketing professionals such as Djanan Kasumovic, Werner Geyser, Camille Kennedy, Dave Eagle, and other notable industry figures. This expert team brings a profound understanding of the digital marketing landscape, assessing tools and agencies with an insider's perspective on capabilities, experience, and industry acumen. Unlike user-generated review platforms, Influencer Marketing Hub's evaluations are rooted in extensive firsthand experience and direct interactions with the tools and agencies in question. This ensures that the reviews are not only trustworthy but also deeply informed. High-caliber brands like Brandwatch, Loomly, and Sendible undergo rigorous monthly evaluations, highlighting the platform's commitment to identifying and showcasing top-tier solutions in social media scheduling and beyond.

Influencer Marketing Hub employs a expert-driven methodology to evaluate social media scheduling tools, ensuring that our recommendations are both reliable and comprehensive. This approach is designed to help businesses and individuals find the best tools to meet their specific social media management needs. Here's how we assess the various tools like Brandwatch, Loomly, Sendible, and others:

  • Feature Set and Functionality: We start by examining the breadth and depth of features offered by each tool. This includes scheduling capabilities, automation, analytics, integration with other platforms, and the ability to manage multiple social media channels effectively.
  • User Experience and Interface: The ease of use and intuitiveness of the tool's interface are critical for ensuring efficiency and reducing the learning curve for new users. We assess how simple it is to schedule posts, analyze performance, and manage social media content.
  • Performance and Reliability: We evaluate the tool's reliability in posting scheduled content across different platforms without errors or delays. This includes analyzing uptime statistics and the responsiveness of the tool under various conditions.
  • Cost-Effectiveness: Pricing is a crucial consideration for most users. We compare the cost relative to the features and benefits provided, assessing whether the tool offers good value for money, especially for small businesses, freelancers, and agencies.
  • Customer Support and Resources: The availability and quality of customer support are evaluated, including the range of resources available for users to troubleshoot issues or learn how to use the tool effectively. This encompasses online documentation, tutorials, live chat, and email support.
  • Feedback from Real Users: We gather insights from current and past users to understand their experiences with the tool. This includes looking at reviews, testimonials, and any feedback on social media or forums, providing a well-rounded view of the tool's strengths and weaknesses.
  • Innovation and Updates: The digital marketing landscape is constantly evolving, so we assess how each tool keeps pace with new social media trends and updates its features to accommodate changing user needs.

Influencer Marketing Hub Media Features

Influencer Marketing Hub has earned accolades from premier media outlets for its authoritative insights and analyses within the digital marketing and innovation sectors. Our platform's data and findings are regularly cited by:

  • Forbes, for our exhaustive research and insights into market trends and digital marketing strategies, underscoring our contribution to the broader understanding of the marketing landscape.
  • McKinsey & Company, which utilizes our data to bolster their perspectives on digital consumer behaviors, recognizing our in-depth market analyses.
  • CNN, for our expert viewpoints on the dynamic world of social media and influencer marketing, highlighting our expertise in these pivotal areas.
  • BBC, which references our work to discuss digital marketing's global business impacts, showcasing our influence on international marketing practices.
  • Copenhagen Business School, incorporating our research into their curriculum, emphasizing the educational merit of our content.
  • Digital Marketing Institute, partnering with us to offer current content and resources, further cementing our status as a trusted authority in the field.

These consistent endorsements from prestigious platforms affirm Influencer Marketing Hub's crucial role in delivering groundbreaking research and analysis. Our contributions to the global discourse on digital marketing innovation underscore our dedication to excellence and leadership within the industry.


What You Need to Know About Social Media Scheduling Tools

Picture this: you’re switching between multiple accounts, pages, and platforms, trying to get everything done for your brand’s social media campaign. You painstakingly comb through each page on each platform, crafting posts and reviewing them, hoping to get a green light from your stakeholders. In between, you have to worry about your content’s reach and engagement rates and whether it’s reaching the right audience at the right time. Difficult, right?

With a social media scheduling tool, you’re able to better manage multiple pages on multiple platforms, get the data and analytics you need to enhance your social media marketing strategy, and optimize your reach. With that in mind, here are key things you need to know about social media scheduling and posting tools.


What is a Social Media Scheduling Tool?

Simply put, a social media scheduling tool is an application that automates the planning and posting of your social media content. It lets you schedule your posts ahead of time, so even if you’re not always active or online, you can still manage to get your posts up. While each tool’s features can vary, it works by letting you upload your post to the app and determine a schedule for posting as well as the platform where it’s going to go live. It also doubles as a content curation tool.


Why Use a Social Media Scheduling and Posting Tool?

A social media posting tool is a crucial addition to any business’s or social media manager’s marketing arsenal. Because it helps automate manual tasks, you can maximize your time and focus on other more complex issues or tasks.

More importantly, it’s tricky to manage multiple accounts and pages while trying to reach your target audience. You may be able to do so using traditional marketing methods, but you may incur more expenses, get irrelevant data, and reach an untargeted audience segment in the process. With a social media scheduling and posting tool, you’re able to plan and stay on top of things, such as launching a new product or promoting an event.

Furthermore, these tools can help your business become more consistent and stay true to your branding. Consistency is vital, especially when you’re on social media. It delivers a seamless experience for both your patrons and potential customers and creates a unified identity and messaging for your business.

By being consistent, you can stand out from the competition because people will know what to expect from you. For example, if your brand is consistently using a certain design or layout for your content, then people will know that this particular post is from you.

These tools let you review your posts, allowing you to check for consistency across different platforms without having to go through each page or platform one by one.

Leveraging Social Media Tools for Business Transformation: Insights from Hootsuite CEO Tom Keiser

Utilizing a social media scheduling tool goes beyond just managing multiple accounts—it's about embracing a digital transformation that can drive business success. Hootsuite CEO Tom Keiser exemplifies this through the case of Meliá Hotels International. Tom Keiser mentioned:

By centralizing content management across various social platforms through Hootsuite, Meliá Hotels not only enhanced its online communication but also achieved business objectives like improving customer satisfaction and recruiting fresh talent. This case underscores the strategic value in adopting social media tools, showcasing how they can serve as a conduit for organizational transformation, fostering a stronger, more engaging online presence that resonates with both existing and prospective customers.

Building on these insights, we also gathered valuable perspectives from a B2B marketing consultant, offering a deeper exploration into the strategic utilization of social media tools:

Djanan Kasumovic
Djanan Kasumovic
Head of Growth - Influencer Marketing Hub
Camille Kennedy
Camille Kennedy
Revenue driven marketing and sales strategist
From your experience, what are the most critical features to look for in social media posting and scheduling tools when aiming to build an effective and cohesive social media strategy?

In my experience, there are several critical features to consider when investigating the use of social media tools. One of the first things I consider is the use case for the company and/or social media manager’s needs. Identifying this first is the most helpful in selecting the right tool and doing so at the right price point. The use case might include evaluating factors and weighing their importance against the functions of the tool and the price point of the tool. A few of the core features I look for in a social media posting and scheduling tool include:

  • The ability to schedule options across multiple channels (static, video and stories)
  • The ease of previewing and editing planned feeds
  • Advanced features for e-commerce, such as the ability to link, tag or incorporate conversion-driving methods.
  • A cohesive approach to measurement to help me optimize and amplify the right content on the proper channels.
  • Additional content adaption features to aid in scheduling content across channels and formats

With the recent advancements of AI, I am finding that more social media tools will become a one-stop shop, where they not only allow the ease of posting but also offer new tools to quickly adapt and optimize creative content, video captions, hashtags and more, across channels. At the end of the day, social media is much more than scheduling a great-looking content calendar. It’s about engaging with your audience in relevant ways and capitalizing on what’s working in real time. With so many tools out there needed by one individual social media manager, the platforms and tools that progress into a seamless one-stop shop for brands will win going forward.

Social media platforms are constantly evolving. How can businesses stay ahead of these changes, and how should they adapt their tool selection and usage in response to new features and algorithm updates?

I believe that a business can stay ahead of the changing social media landscape by working with a partner or platform that has a history of being progressive and comprehensive with its product roadmap. It is not advisable that the company switch their social tools every time a new feature or function comes out. If a company is chasing price and features and constantly changing tools, I believe the company stands to lose a lot of historical data tracking and analytics that these platforms offer and hold, plus face the added burden of having to retrain staff and agency partners.


7 Key Benefits of Social Media Scheduling

There are plenty of benefits to using social media scheduling and posting tools. Here are seven of them:

Key Benefits of Social Media Scheduling

1. Manage accounts and pages in multiple social media accounts

Let’s start with the more obvious benefit—being able to manage multiple accounts using one platform. A dedicated social media scheduling and posting tool lets you monitor and manage your social media accounts without requiring you to log in to each platform manually. Before using a social media scheduling tool, you’ll have to link all your social media accounts to it. This way, you can enjoy a single login process and get a unified dashboard where you can manage your Instagram, Facebook, and Twitter accounts.


2. Saves you time

Humans are prone to making errors and forgetting even the most important things. With a social media scheduling tool, you can plan for up to a month in advance. Plus, these tools let you reschedule your content, so if something unexpected or urgent crops up, you can adjust your content calendar accordingly. They also let you check and review your content before they’re posted, mitigating the risk of any errors on your posts.

The bottom line is that these tools can improve your workflow and save your team from distractions. Schedule your content ahead of time without having to worry if they’re live or reaching the intended audience. You won’t have to check in periodically to monitor their performance, and in turn, you’ll have more time to engage with your audience.


3. Improve content curation

Social media scheduling tools can greatly enhance your content curation process. The reality is that it’s challenging to create and promote relevant, engaging, and high-quality branded content every single time.

Using social media scheduling tools lets you curate content from other resources, giving you a convenient way to share content created by others on your social media channels. With this, you won’t have to always come up with new content every time. You’re also introducing your audience to more varied but still relevant pieces of content.

Many social media scheduling tools have content curation features such as RSS feeds. Some even have integrations that let you find and share top-notch content relevant to your brand and message.


4. Get relevant data to improve your strategy and campaigns

One of the best features of social media scheduling and posting tools is they give you access to critical data through analytics. With analytics, you’re able to measure your post’s performance, determine which type of content your target audience often engages with, and what’s the optimal posting time. 

By monitoring and measuring your content’s performance, you’re can take the necessary steps to improve not only the content itself but also your social media marketing strategy as a whole. Furthermore, many of these tools let you conduct market research and monitor other important components such as keywords and customer reviews or feedback.


5. Drives real-time engagement

Nowadays, posting consistently just doesn’t cut it. You also need to up your audience engagement. Social media scheduling tools can organize and help you keep track of your conversations. Using your dashboard, you can easily search for conversations or respond to queries in real-time across different social media channels.


6. Improves team collaboration

sendible team collaboration

Source: sendible.com

These tools simplify collaboration. You won’t have to monitor what each person in each team is doing. You can add members to your account and control their access to what’s only relevant to their responsibilities. You can also assign which member or team should work on what aspect. For example, you can use your scheduling tool to assign a person to monitor conversations while another team monitors your analytics.


7. Easily customize posts

Social media scheduling tools not only help you manage your content across platforms but also let you enhance or customize your posts. Many tools have integrations with design apps and photo-editing apps, such as Canva and Giphy, allowing you to create immersive visuals that will appeal to your target audience.


What’s the Best Time to Schedule Posts Using a Social Media Scheduling and Posting Tool?

The “best” time to schedule posts varies for each organization. For some, it can be one week in advance. For others, up to a month. How you schedule your content depends on your needs and how far you can manage to plan out posts in advance.

Planning is advantageous, but scheduling your content too far ahead also comes with risks. You may face unexpected events that will cause you to reschedule your content calendar or remove “irrelevant” posts entirely.


Can Small Businesses Use Social Media Scheduling Tools?

Yes, they can! For small businesses, social media can play a major role in their growth. By being able to manage your social media channels more effectively, you’re more likely to build and maintain not only an active online presence but also an engaged following.

Small businesses often juggle many roles with only a limited number of resources, like manpower. Social media scheduling tools can help you streamline your business processes and workflows, save time and money, improve collaboration, and create the right content for your target audience, all on one dashboard. So, even with a small number of people, you can still produce high-quality content that appeals to your intended audience. 

If you’re a small business that’s looking to leverage the capabilities of such tools, make sure that you consider your budget and utilize their free trial offers. This way, you can get a firsthand experience of what it’s like and see whether its capabilities can meet your needs. Make sure that the social media scheduling and posting tool you choose offers round-the-clock customer support.


Finding the Right Social Media Scheduling Tool

With the sheer amount of social media scheduling and posting tools out there, it can be tough to find the right one for your organization. Here are some key factors to consider when finding the best social media scheduling tool:

Features

Determine what your business needs and goals are and what challenges you’re currently facing when it comes to social media management. Do you need an app that has advanced scheduling features, or do you want something that offers integrations for creating visuals? Do you need an app that lets you create a content calendar? What about monitoring conversations and analytics? Different tools offer different features. From there, identify the features you need to have in a social media tool.

To give you an idea of what features to look for, here’s a rundown of key features to consider:

Publishing tools

A good social media scheduling tool should make it easy for you to schedule and publish content across different channels, meet your goals (whether it’s increased engagement, acquiring new followers, or something else), and get your brand out there. It should have a robust scheduling tool that will let you schedule and organize weeks’ or months’ worth of content in one go.

Another great feature to have is a queueing and rescheduling tool, which automatically shares posts even if you’ve lapsed on some content and allows you to insert evergreen content. You may also want to consider additional features such as post time optimization and post geotargeting. The former helps you automatically post content at optimal times to maximize audience engagement, while the latter lets you publish content for specific locations to ensure that you reach the right audience.

Engagement tools

Engagement is vital to establishing growth. You need to engage your audience to maintain their loyalty and attract new customers. Your social media scheduling and posting tool should have engagement tools, such as an integrated social media inbox that lets you keep track of all messages and lets you do appropriate actions like replying to them.

It should also let you monitor keywords, allowing you to monitor conversations about your brand and engage your audience in a dialogue or identify what people are searching for so you have the opportunity to tap into trends and leverage that information for your campaigns.

Platform integrations

Integrations let you do more with your social media scheduling tool. For example, an integration with Canva or other photo editing apps will let you directly add images or videos directly to your content in one place. Email integrations also let you seamlessly conduct email marketing using your scheduling tool.

Analytics and reports

Analytics tools enable you to gauge your performance and inform future actions or strategies. Reporting tools let you communicate essential information to all your stakeholders and team members.

For example, if your social media scheduling tool has an engagement report feature, you’re able to monitor your performance when it comes to audience engagement, such as if you’re frequently responding to messages or answering them in a timely manner.

A team reporting feature is also helpful to monitor large social media accounts. You’re able to see which aspects are doing great and which ones need more attention or if you need to expand operations for that particular aspect, allowing you to make better strategies.

A trends report functionality will also come in handy. This lets you view hashtags or mentions about your brand or posts so you can tailor your future content accordingly and determine the kind of audience that engages with your brand online.

Collaboration features

If you’re running large-scale social media accounts, then it’s highly likely that you’re working with large teams. Collaboration features that let you assign tasks, get notifications, manage permissions, and detect overlaps or task collisions can streamline operations for each department and minimize the risk of team members having to spend more effort completing a task.

Additionally, you should keep an eye out for approval workflows, which can help streamline your scheduling process. This also gives you more control over the posts as you can choose to accept or approve them prior to scheduling.

CRM

CRM functionalities let you monitor audience interactions and derive more information about your audience, including customers. One useful feature that your scheduling tool should have is a conversation history tool that lets you check past conversations to better tailor your response to current interactions.

Customizability

A good social media scheduling tool is customizable, so you can program it to fit your needs. While presets are good and can help make your work easier, they’re not that helpful if you’re unable to tailor them according to your needs and preferences. For example, your scheduling and posting tool should let you choose what you need to see on your content calendar, as well as how that calendar should look like.

With this in mind, you also need to look at a scheduling tool’s capacity to make regular updates and fixes. Bugs can interrupt your operations, which is why it’s crucial to find a tool that offers routine fixes for bugs. These updates can also add new features to your tool, making it more comprehensive.

Supported platforms

Check whether your social media scheduling tool supports the social media platforms you’re currently using. If it doesn’t, you may end up switching from one scheduling tool to another, which can lead to additional costs and reduced efficiency.

User interface

Find a scheduling tool that’s intuitive and easy to use. This way, you or your team won’t have to spend a lot of time figuring out how to use it, so you can focus on creating quality content instead.

Pricing

Check your budget. How much are you willing to spend on a scheduling tool? Many scheduling tools offer a variety of pricing options, and most of them offer free trials. Check if a certain plan has features that meet your needs or if you need an upgrade to access more advanced features. You can also check scheduling tools that offer free plans if you’re working on a tight budget.

Automation

Automation functionalities are a great feature to have in your social media scheduling tool. Automation ensures that you get things done even if you’re not online all the time. It also gives you more control over what you’re posting, as well as your scheduling process. It lessens your workload, ensures consistent engagement on your social media channels, and expands your online reach. Being able to leverage automation can lead to better outcomes when it comes to engagement rates, sales, and brand awareness. Some of the scheduling tools on our list, such as Brandwatch, Monday.com, and Buffer have automation features.

Customer support

When using a new tool, you don’t expect everyone to get the hang of it right away. Find out if your provider offers resources like guides and training for new users. Also, check to see if they offer round-the-clock support and the available channels their customer support services are on so you can get in touch with them if you have any questions or concerns.

Scalability

As your business grows, you may find that your needs will start to change. You’ll need to determine whether your social media scheduling tool is scalable to accommodate your growth. Find out if your chosen tool offers a flat rate (regardless of your scale) or if it charges a separate fee for each user. If it’s the latter, check to see if the total cost still fits within your budget or if you need to make allowances.

Mobile app

Make sure that the scheduling tool you choose offers a mobile app. This way, you can access it even when you’re on the go. Check to see if the mobile app is easy to use and comes with all the features that its desktop or web counterpart has.


Which Social Media Scheduling Tool Should You Choose?

So, how do you choose the right social media scheduling tool for your needs? Aside from looking at features that are important to have, we’ve come up with separate categories for recommendations. These cover individual creators, SMBs, large-scale enterprises, eCommerce businesses, and more. In these recommendations, we’ve outlined the capabilities of selected scheduling and posting tools and how these can help your brand.

Recommended Social Media Scheduling Tools for Creators and Small Businesses

Creators and small businesses have several considerations when it comes to choosing the best scheduling and posting tools for their needs. We’ve looked at several scheduling tools that combine functionality, ease of use, and affordability, as well as their scaling capabilities.

Tailwind

Tailwind is a robust social media scheduling tool that lets you create content, schedule posts, and streamline operations without breaking the bank. It offers a “Free Forever” plan that comes with basic features, such as basic analytics. This makes it perfect for individual users such as creators who only have to manage and schedule their own social media posts.

However, this freemium version has limited capabilities. For example, you’re only able to work on one account each for Pinterest, Instagram, and Facebook. Plus, you can only schedule 20 posts per month.

It does offer a Pro plan that starts at $19.99 per month (or $12.99 per month when billed annually). This comes with more advanced features, such as access to 200 Post Designs per month and advanced analytics, making it a good option for individual creators or businesses that are just starting out.


Later

Later Scheduling tool

Source: later.com

Later gives you access to powerful social media scheduling tools at an affordable starting price of $25 per month. This Starter plan is accessible for one user and lets you add up to one account across supported social networks. So it’s a great option for creators and solopreneurs who only have to manage individual accounts.

However, the basic plan is slightly limited with up to 30 posts per social profile and basic analytics. Small businesses can use the Growth plan for $45 per month for additional features and then upgrade to the Advanced plan costing $80 per month as their business scales.


Sendible

Sendible Social Media Scheduling Tool Small Businesses

Source: sendible.com

The ability to enjoy an individual Creator plan makes Sendible a great option for…well, creators. This plan is available to one user for $29 per month and lets you add up to six social profiles. Even though it’s the most basic plan, it still offers unlimited scheduling. Plus, you get access to monitoring, replying, and reporting features.

Small businesses can access the platform for up to four users with the Traction plan costing $89 per month. The platform also offers white label plans for agencies that have to manage client accounts.


Recommended Scheduling Tools for Medium-Sized Business

When it comes to social media and social media scheduling tools, medium-sized businesses want something that can help them reach their goals, expand their reach, nurture their brand image, and boost brand awareness without necessarily having to resort to more expensive options. Additionally, much like small businesses, medium-sized businesses are looking to reach the right audience.

With this in mind, having a scheduling tool that lets you manage your posts, get insights and analytics, generate reports, and monitor keywords can help you meet your online goals. Below are some of the social media scheduling tools that medium-sized businesses may find useful:

Agorapulse

If you want a social media scheduling tool that also offers competitor analysis functionalities, then Agorapulse is a great option. Similar to Sprout Social, it’s easy to use and offers quick customer support for its paid plans.

Its pricing plans are also designed for growing teams, making it a good choice for medium-sized businesses. It offers a freemium version, which lets you schedule a limited number of posts, monitor ad comments, and get access to its Agorapulse Academy and a Facebook ROI calculator. Or you can upgrade to the Standard plan ($49 per user per month when billed annually) to schedule an unlimited number of posts.

If you want something that’s a bit more powerful, you can go with its Professional plan ($79 per user per month when billed annually), which is designed for smaller teams. If you want an option that can handle your growth, its Advanced plan ($119 per user per month when billed annually) is also a great alternative. With the Advanced plan, you can add up to 10 social profiles and five shared calendars. Note that corresponding fees apply for additional users and profiles.


e-clincher

While eclincher is designed for a variety of users, be they agencies or franchises, it’s also one of the best solutions for medium-sized businesses. The platform offers 24x7 support so you can always rely on them for help if your team runs into any problem using its tools. It doesn’t offer a freemium plan, but you can get a 14-day free trial.

You can also opt for its Basic plan ($65 per month), which can accommodate one user and up to 10 profiles. Meanwhile, its Premier plan ($175 per month) can accommodate three users and 20 profiles. You can also go with its Agency plan ($425 per month), which works for six users and up to 40 profiles.

It’s worth noting that even with its Basic plan, you can already get plenty of useful features, including analytics reporting, team collaboration and post approval, and post scheduling functionalities.


Buffer

Buffer medium-sized operations

Source: buffer.com

Buffer offers a free plan that gives you access to a limited number of planning and scheduling tools, integrations, and customer support. Note that the free plan doesn’t give you access to analytics, insights, reporting tools, and functionalities like engagement and team management. 

You can upgrade to Buffer’s Essentials plan, which starts at $6 per month per channel. This plan comes with all the same features as the free plan along with engagement tools and analytics. If you want to add more channels, be prepared to shell out $6 per month for each additional channel. 

What makes it a great option for medium-sized operations is the ability to customize your plan based on the number of channels and the types of tools you need. Medium-sized businesses could benefit from the Team plan, which costs $12 per month per channel and comes with draft collaboration tools and access for an unlimited number of team members and clients.


Enterprise-Level Scheduling Tools Worth Trying Out

While they’re already operating at a relatively larger scale, enterprise-level businesses still need to bolster their online visibility, keep track of key metrics, and manage potential risks. Given their scale, they’re likely to run more social accounts and multiple campaigns at the same time. To help you better manage your online presence, here are a few enterprise-level social media scheduling tools that you should check out:

Brandwatch

Designed as a tool that can keep up with our rapidly changing world, Brandwatch lets you access an extensive archive of consumer opinion, leverage cutting-edge AI to discover trends, manage workflows and approvals, and protect your brand reputation, among other capabilities. Its enterprise-level solution offers a full product suite that lets you manage multiple social media channels, access a centralized social CRM, monitor your brand, and use benchmarking tools to measure your performance.


Sprout Social

More than being just a social media scheduling and posting tool, Sprout Social also works as a powerful social media management tool for enterprise-level businesses. With its enterprise-level solution, you can conduct competitive analysis, trend analysis (Twitter keywords and hashtags), create automated chatbots, and access social CRM tools. When it comes to publishing and scheduling, you get media integrations, a campaign planner, social commerce tools, social listening tools, and employee advocacy solutions.


Hootsuite

Hootsuite’s Enterprise plan gives you all the features in its Team and Business plans without all the limitations. You can get social ad reporting and ad campaign management for up to 10 ad profiles, employee advocacy features for up to 25 employees (free), team productivity reporting, and message tagging. It also lets you connect and manage up to 50 social accounts all in one place.


Social Media Scheduling and Posting Tools for eCommerce Businesses

eCommerce businesses will also benefit from using the right social media scheduling tool, which can help them oversee social activity and conversations about their brand and engage with customers and leads. This list includes some of the scheduling tools that work well for eCommerce businesses:

Crowdfire

Crowdfire is an excellent social media scheduling tool for ecommerce businesses as it connects with your Shopify or Etsy account. This means you can easily schedule product updates you’re your social media accounts right within the platform. No more having to manually curate new products from your store and posting them to your social media profiles.

Planoly

Planoly offers a free link in bio tool that lets you create a shoppable storefront of your top social media posts. This makes it perfect for ecommerce businesses that want to easily drive users from discovery to purchase and increase their sales from social media.


Best Social Media Scheduling Tools for Limited Budgets

When you’re on a limited budget, you may not necessarily have the capacity to spend more money on social media scheduling. The good news is that there are plenty of tools that offer free basic versions with access to essential scheduling features. So you don’t always have to spend extra just to schedule your social media posts.

Even if you do have to pay for access to more advanced features, many of these tools are available at affordable rates. Here are some of the best free social media scheduling tools.

  • HeyOrca – The free version is available to an unlimited number of users and allows up total 30 scheduled posts.
  • CoSchedule – The free calendar is accessible to one user and lets you schedule up to 15 social messages.
  • Buffer – The free plan lets you schedule up to 10 posts each across three channels.
  • SocialOomph – The free Personal Suite lets you schedule an unlimited number of posts for one social profile.

Platform

 Number of linked accounts or channels

Scheduled post limit

Number of users allowed

HeyOrca

Unspecified

30

Unlimited

CoSchedule

2

15

1

Buffer

3

10 per channel

1

SocialOomph

1

Unlimited

1

Frequently Asked Questions

What is the best scheduling platform for social media?

Some of the best scheduling platforms for social media include Brandwatch, Loomly, Sendible, and Agorapulse.

What is the easiest social media scheduler to use?

Tailwind and Later are some of the easiest social media schedulers to use.

Is there a free social media scheduling tool?

HeyOrca, CoSchedule, and Buffer are some free social media scheduling tools you can use.

What is the tool for scheduling posts on social media?

There are a number of tools for scheduling posts on social media that will automatically publish your posts for you at a preset date and time. Tools like Buffer, Loomly, Later, and Sprout Social all offer this capability.

Who is better than Hootsuite?

Depending on your unique needs, expertise level, and budget, there are a number of social media scheduling tools better than Hootsuite. For example, tools like CoSchedule and Buffer may be better if you’re looking for a very affordable option.

About the Author and Expert Reviewer
With over 15 years in content marketing, Werner founded Influencer Marketing Hub in 2016. He successfully grew the platform to attract 5 million monthly visitors, making it a key site for brand marketers globally. His efforts led to the company's acquisition in 2020. Additionally, Werner's expertise has been recognized by major marketing and tech publications, including Forbes, TechCrunch, BBC and Wired.
Expert Reviewer