20 Social Media Video Makers to Help You Drive More Engagement

These days, creating high-quality social media content doesn’t have to be hard. In fact, you can create brilliant videos and posts right from your smartphone. But if you want more from your video, you need one of the social media video makers on our list. You can use the apps on this list to create time-lapse videos, GIFs, long or short-form video content, user-generated content, and so much more.

20 Social Media Video Makers to Help You Drive More Engagement

Here are 20 of the best social media video makers we’ve found to help you create the engaging content you need to increase your reach and engagement.

1. Promo

Pricing (paid annually)

  • Annual Basic: $39/month
  • Annual Standard: $69/month
  • Annual Pro: $249/month

Promo is a great social media video maker for businesses, agencies, and influencers. The platform offers a few different products that are particularly beneficial for social media videos. Our two favorites are the Online Video Maker and Video Ad Maker.

Online Video Maker

Promo’s Online Video Maker has everything you need to create engaging social media content. You’ll get access to customizable video templates, professional video clips, and royalty-free music. Promo is one of few social media video makers that creates intro videos, testimonials, social media ads, and product videos.

Video Ad Maker

Promo’s Video Ad Maker provides all the features you need to create attention-grabbing video ads. Promo partners with Shutterstock and Gritty so you have access to the images and videos you need without having to pay additional fees.

2. Ripl


  • Monthly: $14.99
  • Yearly: $119.88

Ripl is one of the social media video makers that has the best set of features. Marketers and influencers can create beautiful and consistent visual content across social media platforms. Ripl users can choose from hundreds of templates to quickly and easily create high-quality videos. You can even create branded videos with your own fonts, colors, logo, and audio. Ripl also makes it easy to share your contact across social media platforms with a tap. And, it includes analytics so you can see how your content is performing. One of our favorite Ripl features is the scheduling tool. You can schedule your social media posts to publish at just the right time. So, if you know that the best time to post on Instagram for your brand is 1 pm on Wednesday, you can schedule your most important content for that time.

3. Wave.video

Pricing (paid annually)

  • Free plan
  • Creator: $20/month
  • Business: $40/month

Wave.video is one of the social media video makers with a drag-and-drop interface so users can create high-quality videos easily. It’s a free app that lets you create up to 10 videos, images, and free audio files. You can export videos up to two minutes long. Wave.video also offers users the ability to resize videos so they’re optimized for any social media platform.

4. Adobe Spark

Pricing (paid annually)

  • Starter: Free
  • Individual: $8.33/month
  • Team: $19.99/month

Adobe Spark offers tons of features for web and mobile users to create, edit, and share videos and visual content. It includes access to themes, fonts, images, and customizable templates and is incredibly user-friendly. This video editing tool can be a bit much for the average video creator or social media influencer, but the learning curve is worth it.

5. Canva

Pricing (paid annually)

  • Free plan
  • Pro: $9.95/month
  • Enterprise: $30/month

Canva is one of the best social media video makers around. It includes everything you need to create social media posts and videos as well as other marketing materials like flyers, business cards, presentations, and a ton more. Canva offers hundreds of editable, high-quality video templates that you can use for whatever you need. Plus, Canva gives you the ability to resize your design with just a click.

6. Filmora9

Pricing (paid annually)

  • Individual Annual Plan: $39.99/year
  • Individual Lifetime Plan: $69.99/one time
  • Individual Annual Bundle Plan: $99.87/year
  • Business Annual Plan: $155.88/year

Filmora9 is at the top of the list of the best social media video makers for Windows. With Filmora9, you can create attention-grabbing videos that keep and hold the attention of your target audience. The software has a simple, user-friendly interface and easy to use features that are perfect for complete beginners or professional video editors. Filmora9 includes green-screen effects, a multiple video import option, limitless effects, and sound perfection tools.

7. InShot

Pricing (free app, in-app purchases)

  • InShot Pro (1 month): $3.99
  • InShot Pro (1 year): $14.99
  • Features, Transitions, Effects, and Filters: $1.99–$3.99
  • InShot Pro (Permanently): $34.99

InShot is a photo and video editing tool you can use to create optimized visual content for social media. You can edit your content to fit perfectly the sizing guidelines for a specific social media platform as well as add voice-overs, text, music, filters, and emojis. InShot is available for both iOS and Android. The free version is okay to try it out but if you want to use the app for your video content, you’ll want to upgrade to be able to remove the watermarks. InShot is perfect for creating basic videos that still grab attention.

8. Animoto

Pricing (paid annually)

  • Free plan
  • Professional: $33/month
  • Team: $49/month

Animoto is another social media video maker that uses a drag-and-drop interface to create engaging content. It offers fonts and video styling options as well as templates you can use to create three different kinds of videos including Facebook video ads, Instagram video promos, and how-to videos for YouTube.

9. Lumen5

Pricing (paid annually)

  • Community: Free
  • Starter: $19/month
  • Premium: $59/month
  • Business: $149/month
  • Enterprise: Custom pricing

Lumen5 uses AI-powered technology to help users storyboard ideas, put content into a layout, and find the music and visuals that will make your message pop. It’s a great social media video maker with easy-to-use features and a large collection of royalty-free media. You can use Lumen5 for landscape, square, and vertical content up to 1080p resolution, choose from popular themes and custom fonts, created branded outros, and more.

10. Animaker

Pricing (paid annually)

  • Basic: $10/month
  • Starter: $19/month
  • Pro: $39/month
  • Enterprise: Custom pricing

Animaker is an excellent social media video maker for creators who want to produce animated videos. You can create professional-level animated videos using background music, custom characters, and other visual elements. Animaker can be used to create infographics, animated whiteboard videos, GIFs, and more. With the character builder and professionally-designed templates, you can create a high-quality, engaging animated video in just a few minutes.

11. Crello

Pricing (paid annually)

  • Free plan
  • Pro: $7.99/month

Crello is a lot like Canva. It has the same easy-to-use interface and the functionality is very similar. The websites even look alike. Crello offers more than 25,000 templates for all of the big social media, blogging, and marketing platforms. You can create the images, videos, and animations you need to hit your marketing goals. Crello also includes access to 5,000+ animated templates and 2,000+ animated objects so you can create eye-catching visuals for your website, blog, or social media platforms.

12. Adobe Premiere Rush


  • Individual Premiere Rush: $9.99/month
  • Individual Premiere Pro and Premiere Rush: $20.99/month
  • Individual Creative Cloud: $52.99/month
  • Business Premiere Rush: $19.99/month
  • Business Premiere Pro and Premiere Rush: $33.99/month
  • Business Creative Cloud: $79.99/month

Adobe Rush is an excellent social media video maker for influencers, YouTube creators, and small businesses. It’s a comprehensive video editing software that makes audio mixing, motion graphics, and video editing a breeze. Adobe Rush comes with professionally-designed motion graphics templates that you can modify with your brand colors, font, and make sizing changes to fit your brand.

13. VidLab

Pricing (free app, in-app purchases)

  • Unlock All Features: $5.99
  • A La Carte Features, Fonts, Artwork, Effects, and Filters: $0.99–$4.99

VidLab is one of the smartphone social media video makers on our list. It offers a multi-clip, multi-track video editor and lets users easily add overlays, shapes, masks, sound effects, and music to create just the right video. VidLab also includes lots of neat filters and video effects. Facebook has featured VidLab as a preferred app for creating Facebook ads for your business and your videos can be posted straight to Instagram without any size adjustments.

14. MotionDen

Pricing (paid annually)

  • Free plan
  • Pay-As-You-Go: $9/video
  • Subscription: $29/month

MotionDen is a social media video maker that makes it easy for users to choose and customize social media templates to share. You can create several different types of videos with MotionDen, including:

  • Explainer videos: explain your services or product features
  • Promotional videos: create buzz around events, discounts, new products, etc.
  • Video ads: create social media ads to promote your brand
  • Typography videos: provide educational content
  • Corporate videos: share insights about your brand
  • Video presentations: create professional video presentations for LinkedIn or other use
  • Facebook videos: create visually appealing Facebook and Instagram videos to keep your followers engaged

15. Headliner

Pricing (paid annually)

  • Free plan
  • Headliner Pro: $9.99/month
  • Enterprise/API: Custom pricing

Headliner is a podcasting graphic and audiogram tool that you can use as a social media video maker. It’s great for beginners and overworked content marketers who want a tool with a low learning curve. You can use Headliner to add captions, transcribe videos, and add or mute audio. In addition. Headliner can be used to create GIFs, longform videos, and more.

16. Moovly

Pricing (paid annually)

  • Free plan
  • Pro: $24.92/month
  • Max: $49.92/month
  • Enterprise: Custom pricing

Moovly is a social media video maker that lets you create explainer videos, promo videos, tutorials, and training videos using their handy customizable templates. They have templates that work for business, personal, and educational brands. Moovly offers text-to-speech, custom colors and fonts, access to free footage, sounds, and images as well as white labeling options (in case you want to provide these services to your own clients).

17. Biteable

Pricing (paid annually)

  • Free plan
  • Plus: $19/month
  • Ultimate: $49/month

Biteable is a social media video maker to create ads, slideshows, and more. Biteable includes more than 100 professionally-designed templates and a huge selection of sounds and music tracks. You can also upload your own content to edit and share your creations with a single click.

18. VideoShow

Pricing (free app, in-app purchases)

  • VideoShow Monthly VIP: $4.99
  • VIP Yearly: $21.99
  • VIP Privilege Yearly: $21.99
  • Forever VIP Privilege: $39.99
  • A La Carte Features: $0.99–$3.99

VideoShow is a mobile video editing tool for iOS and Android that can be used to create videos and slideshows with images, music, sound effects, and more. The app includes tons of built-in effects, GIFs, filters, themes, stickers, transitions, audio options, and video enhancement features. The app is easy to use and great for beginners.

19. Clickchamp Create

Pricing (paid annually)

  • Basic: Free
  • Creator: $6/month
  • Business: $13/month
  • Business Platinum: $27/month
  • Teams: Custom pricing

Clipchamp Create is a social media video maker you can use to create videos for TikTok, YouTube, and other social media platforms. It’s a comprehensive video editor that provides features like trimming, cutting, titles, filters, video speed, and more. It uses a drag-and-drop editing interface that makes it really easy to add videos, images, and audio. You can also choose from a library of stock images and videos.

20. Movavi Video Editor Clips

Pricing (free app, in-app purchases)

  • Yearly Premium Subscription: $12.99
  • Monthly Premium Subscription: $1.99

Movavi is a social media video maker available for iOS, Android, and Mac. The paid features allow users to remove watermarks, add custom logos, and include animated stickers for Instagram Stories videos. In addition, you can edit your image sizes to fit the social media platform of your choice.

Wrapping Up

It’s no secret that brands are increasing the quality of their video content. If you hope to compete, you’ll need to make sure that your own video content is competitive. With the social media video makers we’ve included here, you’ll have access to the tools you need to create content that reaches your audience and inspires them to take action.

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