Jacinda Santora

Jacinda Santora is a copywriter, marketing consultant, and owner of JMS Copy. She enjoys using her SEO expertise combined with experience in and a deep love for all things marketing to create high-quality marketing-related content

Digital Marketing

IAB’s Gaming Ad Framework Helps Brands Measure ROI Across...

Why brands now have the tools to evaluate display, video, audio, and custom gaming ads...

Influencer Marketing

CRM-Powered Seed Lists: Dynamic Segmentation

Consumers no longer accept random product dumps as authentic endorsements, and...

Influencer Marketing

Micro-Influencer Swarms: Scale UGC with Briefs, Dashboards...

How can a single coordinator mobilize a hundred micro-ambassadors to deliver authentic...

Social Media

Instagram Adds Sound to Spotify Shares

Instagram now plays a short clip of Spotify songs right in your Stories for seamless...

Storytelling Arcs for UGC: Frameworks Beyond the 15-Second Hook

Influencer Marketing

Storytelling Arcs for UGC: Framework Beyond the 15-Second Hook

Every scroll-stopping UGC clip starts with a hook, but what keeps viewers invested beyond...

Social Media

E.l.f. and Pinterest Unveil A Revolutionary AI Color Matching...

Using “color e.l.f.nalysis,” users upload a selfie to unlock a personalized seasonal...

Social Media

Streamlining Sponsored Content on YouTube’s BrandConnect...

In the past decade, influencer marketing has transitioned from a novelty tactic to a...

Influencer Whitelisting in 2025: From Spark Codes to Community Management SOPs

Influencer Marketing

How to Structure Influencer Whitelisting Agreements for Meta...

Why are creators quoting a 20-25% surcharge every time a brand asks to boost their Reel...