27 Best Platforms to Find YouTube Influencers in 2024

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By the end of the year, a significant portion of IP traffic will be attributed to video content. From the cord-cutters who replaced cable TV with streaming services to the Gen Z-ers tuning in to watch Snapchat’s new original programming, the internet itself could be called the world’s largest television network. But if you were thinking you could look at the old model of broadcast advertising and just adapt it to this new reality, you’d be missing out on far more effective ways to exploit this trend. For one thing, you’d be forgetting that the “cord-cutters” have done so because they’d rather pay a monthly fee than watch commercials. But more than that, TV as we’ve known it is slowly going extinct.

Summary
Platform:
Best For:
Pricing:
Large-scale organizations
From $750
E-commerce businesses of all sizes
From $478
Brands and Agencies of all sizes
From $460
Ecommerce brands of all sizes
From $417
Small brands
From $29
Medium and Large e-commerce companies
On request
Small, Medium, and Large Brands, Agencies
From $98
Medium and Large brands
On request
Brands of all sizes
From $99
Brands and agencies of all sizes
From $79
Large Brands
On request
Medium to Large brands and agencies, ecommerce
On request
Medium to Large Brands
From $50
E-commerce businesses of all sizes
On request
Small, Medium, and Large brands, and agencies
On request

While Snapchat, Instagram, Facebook, and Twitter all feature some kind of video sharing and viewing features, YouTube is still the biggest mobile video platform around. Its very name is synonymous with mobile video; it accounts for more than half of all the video traffic gobbling up bandwidth on mobile phone networks. 

The point here is that YouTube and its dominance of the video streaming segment aren’t going anywhere for the foreseeable future. In-Stream and Pre-Roll ads make the company tons of money, but influencer marketing is still the best way for brands to reach consumers. Influencers make videos that people skip ads to watch. The growing popularity of mobile video in general, and the continued dominance of YouTube specifically, makes it all the more important for marketers to find the right creators to work with. Here are 27 of the best platforms and tools to help you do that.


Best Platforms to Find YouTube Influencers

We have compiled the leading search tools for finding YouTube creators who can speak well about your brand and help you achieve your campaign goals.

Top
youtube influencer platforms
2024

1. Brandwatch Influencer Marketing Software

Brandwatch Influencer Marketing Software

Brandwatch Influence is an end-to-end influencer marketing platform. It offers a massive database with more than 30 million influencer profiles across YouTube (as well as Instagram and TikTok). To help you find your way around this huge collection of YouTube influencers, use its powerful search features. Using filters like platform, audience demographics, social followers, topics, engagement, country, and language, you can zoom in on the potential candidates that will match your brand, target market, and campaign goals the best. 

Brandwatch Influence helps you sort YouTube creators and influencers through their followers, average views, how their followers have grown over time, audience demographics, and more. You can also verify influencer accounts to see important stats like average watch times, dislikes, and audience per post. 

Brandwatch Influence helps you find the perfect influencers for your campaign, connect and manage relationships with them, and track performance and ROI metrics in real time across all major networks. It also aids in identifying thought leaders. You can research your key audiences and industry to find trusted influencers, employees, experts, and journalists who can help amplify your brand’s message.

Brandwatch Influence campaign

Furthermore, Brandwatch’s Consumer Research tool lets you collect YouTube videos and comments. You can request specific coverage to track comments on a particular video or monitor all videos and comments from a specific YouTube channel.

Brandwatch Influence frees you from the tedious tasks of manual influencer searches, tracking, and reporting. It also allows you to efficiently capture and store crucial influencer details, such as payment and contact information, streamline communication, and store contracts, freeing up your time for more strategic activities. You can keep all the details, files, and documents related to influencers in one place. You can track all your campaigns as they happen and share personalized reports with others using shareable links.

Brandwatch Influence also offers extensive resources to help you grow your brand via YouTube influencers. Apart from its extensive blog like this comprehensive guide to YouTube Influencer Marketing, it also holds regular webinars and events like masterclasses for live experts’ advice. It offers Brandwatch Academy for certification and upskilling. One of the top courses offered at the Academy is influencer marketing, which will teach you how to discover, manage, and analyze the right influencers for your campaign. Among its advanced lessons is all about the best practices in searching for the right influencers to work with:

Brandwatch Academy

Brandwatch has successfully worked with some of the world’s biggest brands and agencies. Some of its notable clients are Samsung, Insta360, BRIT Awards, Skyscanner, Glossier, and Carlsberg. TSL Media Group, an award-winning media tech company from Singapore, teamed up with Brandwatch to optimize its campaigns for Gen Z. With Brandwatch’s Consumer Intelligence, TSL effectively engaged younger audiences using video content.

TSL realized that generic strategies don’t work for Gen Z. Instead, they used a data-driven approach to create hyperlocal content that matches Gen Z’s preferences. Brandwatch’s social listening tools provide insights into online conversations, sentiments, and trends, which are crucial for this process. TSL also used focus groups, polls, surveys, and its own data tools to understand Gen Z better.

brandwatch case studies

With these insights, TSL produced content that resonated with its audience. It used historical data and real-time trends to create accurate, relevant campaigns. By analyzing the performance of different content formats, TSL determined the best platforms, with TikTok and YouTube being the top choices. Brandwatch helped TSL craft authentic brand interactions by providing insights from genuine online conversations.

Key Features:

  • Influencer discovery and vetting 
  • Performance tracking and reporting
  • Workflow management
  • Social media management
  • AI-powered consumer intelligence
  • Market research
  • Customer care

Pricing:

Customized. Sign up on the agency’s form to schedule a meeting. (Starts at $750/month)

Key Features: Influencer Discovery, Influencer directory management, Creation of private influencer network, Campaign management and reporting, Broad platform coverage, Automated reporting,

Channels: YouTube, Facebook, Instagram, Twitter, Twitch, TikTok, Shopify


2. Upfluence

Upfluence

Upfluence hosts a database of over 1 million influencers across multiple social networks. It’s one of the best platforms to find YouTube influencers because it highlights creators who already love your brand. This matters a lot since data shows these influencers are seven times more likely to collaborate with you. The platform also finds influencers who genuinely match your brand’s style and message based on their data, content, and performance. Plus, it offers detailed tracking to help you make smarter decisions using its data-rich influencer profiles.

 

Upfluence’s search function automatically refines results in real time. There are two things that Upfluence does to make discovery manageable. First, you can assign a “weight” to each criterion so that the algorithm knows what’s more important (and who, therefore, is more relevant). Second, the platform won’t show you any of the influencers until you’ve narrowed your search down to a set of results you can handle.

Instead of seeing a list of results that refreshes each time you refine the search, you’ll see data about the overall group—how many influencers match the results, what the total reach is for all of them, and a breakdown of their relative influence (i.e. how many are macro-influencers, how many are micro, who’s in the top 5%, etc.). You’ll also get a snapshot of their collective audience’s basic demographic information. Once you’ve got the numbers down to something manageable, you won’t waste time wading through irrelevant results.

Here’s a quick look at how you can use Upfluence’s influencer search tool to find YouTube influencers to promote your brand:

Upfluence influencer search tool

To make the search even easier, Upfluence has dedicated pages for finding influencers by city, industry, and niche. You can search for influencers in cities from Albuquerque to Virginia Beach. Just click on a city, and you’ll see influencers grouped into categories. Click on a niche to quickly find influencers that match that category.

Upfluence find influencers

For example, here are three personal style and fashion influencers in Anaheim:

Upfluence / Anaheim

Searching by niche is just as easy as searching by city. You can find influencers in diverse areas like automotive, dance, historical reenactment, parenting, and street fashion. The same goes for searching by industry, with options like creative writing, sustainable fashion, interior design, women’s health, and more.

Upfluence also offers free tools like the YouTube engagement checker. This powerful tool gives you detailed insights into a channel’s engagement metrics. It’s great when you’re looking for influencers to work with because it can work as a competitor analysis tool. It provides valuable insights into how your shortlisted influencers measure against each other. This way, you can set realistic engagement goals and strategies based on solid data.

Upfluence’s success stories include doing work for AliExpress, Verizon, Marriott, Kodak, Keen, and Amazon. Universal Pictures turned to Upfluence to help promote its new All-Access Rewards Program. Upfluence created a powerful marketing campaign for Universal, which included finding the right influencers, matching them with the right audience, using social retargeting, and managing the whole campaign. 

They partnered with four influencers over six weeks and used social ads to retarget the audience. These influencers were chosen to appeal to Universal’s target audience: people interested in movie streaming and family movie collections. The results were impressive, exceeding audience reach expectations by 73% and increasing visits and registrations for the All-Access Rewards Program. The influencers’ content was so engaging that it surpassed the industry average reach rate of 5%, achieving an amazing 33% reach rate.

upfluence case studies

Key Features:

  • ChatGPT assistant
  • Influencer analysis, matching, communication, gifting, tracking, and payment 
  • Campaign analytics 
  • Workflow management
  • Budget and ROI tracking

Pricing:

Growth (one seat or user), Scale (5 seats), and Enterprise (25 seats) plans are available. However, you must book a meeting with the agency to get a quote. (A monthly fee starts at $478 per month.)

Key Features: Influencer Search & Discovery, Relationship Management, Campaign Management, Third Party Analytics, Automated Recruiting, Influencer Lifecycle Management, Team Collaboration Tools, Content Review, Campaign Reporting, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Payment Processing, Social Listening, Affiliate Management, Affiliate Campaigns,

Channels: Instagram, Youtube, Facebook, Twitch, Tiktok, Twitter, Pinterest, Blogs


3. Creator.co

Creator.co

Creator.co is a Vancouver-based influencer marketing platform that focuses on YouTube, Instagram, and TikTok creators. At the moment, its primary services relate to finding influencers as well as creating and disseminating content. However, it has announced future expansion into a marketplace for creators and a platform for creators to drive sales of affiliate products and manage affiliate programs.

Brands love Creator.co because it’s got top-notch influencer search and insights. Its database covers over 300 million profiles from YouTube, TikTok, and Instagram, and its advanced analytics make finding and recruiting influencers easy. Plus, Creator.co helps you run big influence and affiliate campaigns smoothly.

Everything from managing creators, campaigns, content, payments, and analytics is all done in one easy-to-use dashboard. You will also have an account manager to help you develop strategies, recruit creators, and keep track of KPIs.

Here’s a quick look at how Creator.co helps young startups, brands, and agencies:

 

Creator.co has created templates for two types of campaigns. First, Shout-out campaigns enable influencers to experience new products in return for their creative talents. Sure, PewDiePie is unlikely to be interested in participating in a free-product campaign. However, you are likely to find many micro-influencers in your niche perfectly happy to promote your product in return for a freebie. 

Alternatively, you might prefer to set up a Giveaway campaign, which enables influencers to support a brand while rewarding their fans at the same time. Giveaway campaigns are similar to Shout-out campaigns – except channel supporters receive free products. 

Furthermore, Creator.co’s Creator Search tool helps you find and recruit the best creators for your brand. It comes with diverse filters that you can use to narrow down your search. Fill in your preferred gender, age, language, niche, and location. You’ll also get information about the creator’s account, like visibility, engagement, brand connections, topic tags, hashtags, keywords, and how fast their followers are growing. You can search by platform and target audience.

 

The dashboard on Creator.co keeps an eye on your social media campaigns as they happen and gives you real-time analysis. It can handle scheduling and posting for your own social media channels across all the major networks. It can also track what people say about your brand, your market, and even your competitors. This way, you can connect with potential customers and creators who already love what you do.

Here’s a success story on how Creator.co helped Aura, a maker of personalized hair care products, save time and resources in finding the right creators to work with:

Creator.co Aura Case Study

Besides Aura, Creator.co works with respected clients like Colgate, FreeYumm, Inamorata, Target, and Walmart. Creator.co has also earned multiple awards and badges, recently from G2 in their Spring Reports, where it ranked #2 in Influencer Recruitment and Influencer Collaboration.

Creator.co G2

Creator.co strives to provide top-notch service for brands and creators alike. Its team consistently attends industry events to learn more about the latest insights and trends. They recently attended Awin Global’s ThinkTank event in Chicago and the DX3 Showcase in Toronto, the biggest retail, marketing, and technology event in Canada.

Key Features:

  • Influencer search, recruitment, and analytics
  • Affiliate program management
  • Campaign and influencer payment management
  • Social media content and ad management
  • Collaboration hub

Pricing:

Creator.co offers four subscription plans: Self-Serve, Start-up, Trailblazer, and Bespoke, which range from $460/month to over $3,000/month. As you upgrade to a higher plan, you will gain access to more advanced automated features. They also offer 15% savings on full-year payments. You must subscribe for at least three months and pay a one-time $395 onboarding fee.

Three agency plans (Boutique, Power House, and Global) are also available, starting at $7,495+ per year.

Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Fake Follower/Fraud Detection, Payment Processing, Social Listening, Competitor Research, Creator Marketplace,

Channels: Instagram, YouTube, TikTok


4. LTK (formerly rewardStyle)

LTK (formerly rewardStyle)

LTK, based in Texas, is a global tech platform that helps lifestyle creators and influencers become top-tier brand partners. With over 13 years of exclusive sales data and performance metrics across different channels, LTK stands out in crafting influencer marketing campaigns for brands of any scale. They offer a range of products and services, from self-service to full-service, with proven ROI and comprehensive brand performance tracking.

Moreover, LTK boasts the largest influencer platform, with millions of shoppers using its highly-rated consumer-focused shopping app. Brands and agencies can use this platform to discover the right YouTube influencers for their needs.

LTK is known for its Brand Platform, which harnesses creator-powered marketing to grow its client’s businesses. Access to the platform helps clients put together the best-curated creators and reach the right audience on the proper platforms, courtesy of their advanced audience reporting.

LTK for brands uses AI to make influencer search and recruitment easier. Its recently launched Match.AI chooses the top creators based on their performance and engagement, helping brands optimize their programs faster. This not only benefits brands but also helps creators boost their visibility and earning potential. By tapping into LTK’s vast database of creator, brand, and shopper data across all platforms, the new AI software matches creators with brands to achieve the best results.

pymnts LTK Match.AI

With Match.AI, LTK analyzes both historical and real-time product performance data. It looks at the products and categories that creators promote through LTK, identifies which creators effectively market products and brands to their audiences, and then provides personalized recommendations for brand-creator collaborations.

With its self-service product, LTK Connect, the company provides access to the world’s most trustworthy and top influencers, empowering brands to make the best selections and enjoy the results. LTK connects brands directly with creators to generate traffic, sales, and better brand awareness. This is useful for brands of all sizes, from small direct-to-consumer outfits to major global brands.

LTK Connect is for brands looking to go beyond just organic linking and engage creators through paid end-to-end campaigns and LTK 360 reporting. The platform gives brands insight into campaign performance within LTK’s network, including clicks, sales, and orders, as well as details about creators and their audiences.

LTK Connect

Once a brand has set up a campaign and filled in all the details, they can start searching for creators using the casting tool. Brands can search and filter creators based on factors like asking rate, follower count, and other demographics. Depending on the plan chosen, you can partner with a set number of creators each month. Connect Launch allows partnerships with up to 30 creators per month, Connect Pro allows up to 100, and Connect Scale offers unlimited access to creators.

Using results from the most reliable loop on influencer data and feedback, brands can optimize their engagement with special influencer opportunities and win more sales. LTK’s full-service team of top industry experts is hands-on in simplifying and amplifying their clients’ influencer journey.

LTK is a highly acclaimed platform with a huge reach and incredible success stories. It recently received the 2024 Gold Award for Most Innovative Technology from the US Partnership Awards.

Its impressive roster features 1 million brands and over 7,000 retailers. With creators spanning more than 160 countries, LTK has collectively invested $2.5 billion in them. It also boasts millions of monthly shoppers and achieves an annual online sale of $4 billion.

LTK

Key Features:

  • LTK Marketplace 
  • Retail media networks
  • Insights via LTK Benchmark
  • Content licensing
  • LTK Shops
  • White label services

Pricing:

With LTK Connect, brands can connect directly with LTK’s creators and shoppers. They can subscribe to any of these three plans: Connect Launch, Connect Pro, and Connect Sale. The starter cost is $417 per month, paid as one annual fee of $5,000. 

Key Features: Search/Discovery, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Product/Gifting Tools, Forms and Compliance, Payment Processing,

Channels: Instagram, TikTok, YouTube, Facebook, Pinterest, Twitter, Blogs, LTK App


5. Ubiquitous

Ubiquitous

Ubiquitous is carving out a significant niche within influencer marketing, especially for brands looking to leverage YouTube, the original powerhouse of influencer content. They do this through their latest creation – their influencer marketing platform. This platform distinguishes itself with a comprehensive suite of tools designed to enhance the efficiency and effectiveness of influencer campaigns on YouTube.

Among the numerous features available, the creator search tool is a standout. It allows you to sift through over 100 million influencers across various platforms, with a particular focus on YouTube. The tool is also equipped with advanced filters to narrow down creators not just by demographics or follower counts, but also by more nuanced metrics like engagement rates and content style, ensuring a perfect brand-creator match.

Ubiquitous Creator Search

Understanding the competitive landscape is crucial on YouTube, where content saturation can dilute brand visibility. Ubiquitous provides a competitive brand analysis tool that helps you identify not only who your competitors are collaborating with but also the strategies behind their successful campaigns. This insight allows you to refine your strategies and identify potential influencer partnerships that could yield high engagement.

Ubiquitous influencer marketing platform dashboard for brand analysis

Moreover, Ubiquitous prides itself on being data-first, providing real-time analytics that helps you measure campaign performance and adjust tactics on the fly. This capability is critical on YouTube, where video performance can provide deep insights into viewer preferences and behavior, allowing for rapid strategic pivots.

Ubiquitous IM Platform Monitor

Despite its robust offering, Ubiquitous is accessible cost-wise, offering free access to its platform. This is particularly advantageous for small to medium-sized enterprises looking to explore YouTube influencer marketing without the upfront investment typically required by other platforms.

Notable Campaigns

The best way to measure the success of their YouTube influencer marketing platform is through detailed case studies. One such case study involves Litter-Robot, a company that created a self-cleaning litter box for cats. The company decided to use the Ubiquitous platform to identify influencers and launch campaigns across YouTube, Instagram, and TikTok. By the end of the first week, the influencers picked, generated 66.6 million views, resulting in 93,000 website visits. 

How did they do it?

Ubiquitous achieved success for Litter-Robot on YouTube by selecting influential tech reviewers with at least 500K subscribers, such as iJustine. They allocated 25-30% of the budget to YouTube, despite higher costs, to target high-intent consumers. The selected influencers created detailed tech reviews with parameterized URLs to track engagement through the Ubiquitous platform. If you want to know more about the content created for the campaign, iJustine’s YouTube review below should provide insights. 

Key Features: Influencer Search & Discovery, Campaign Management, Content Creation, Influencer Marketing, Full Campaign Design,

Channels: TikTok, Instagram, YouTube


6. Skeepers

Skeepers

Skeepers is an influencer marketing platform primarily centered around YouTube, with additional capabilities for TikTok and Instagram. It’s a SaaS-based solution that covers all aspects of user-generated content (UGC), making it a convenient one-stop shop for shopper engagement. Unlike any other company, Skeepers allows brands to utilize every form of UGC, from creation and collection to management and activation. With innovative, AI-based solutions, Skeepers ensures that both brands and consumers enjoy trusted and authentic experiences.

Based in Marseille, France, with offices in Europe and New York, Skeepers helps brands by automating and expanding outreach to brand ambassadors. It collects text reviews and social posts, enhances seasonal promotions, and keeps campaigns up-to-date. Skeepers’ community includes over 100,000 pre-vetted nano and micro-influencers who create genuine content about brands and products, leading to increased conversions and greater brand awareness.

Skeepers’s distinguished feature is its “Personal Profile” tool. This function aids you in narrowing down YouTube influencer searches based on specific criteria, ensuring that the people chosen align with your brand image and objectives. Skeepers also assists in refining your search to pinpoint influencers who can provide quality UGC. Moreover, you can obtain influencer content rights, allowing you to reuse photos and videos across marketing campaigns.

Furthermore, Skeepers’ Creator app makes it easy to find and choose the perfect ambassadors for your campaign. These selected influencers can then effortlessly promote your product directly from their phones, creating captivating and genuine videos.

Skeepers Creators app

One of Skeepers’ standout products is Consumer Video, which empowers your brand ambassadors to create high-quality and inspiring videos on a large scale. Using advanced AI, the platform filters through content to showcase only the most captivating stories, helping your products connect with real-life experiences. Creators receive a customized, step-by-step brief tailored to your brand’s design standards, guiding them in crafting their videos. Meanwhile, Skeepers’ AI identifies and selects the best content to enhance your campaigns.

Here’s how it works:

 

Skeepers’ UGC video production solution covers everything, from permissions to licensing rights. They provide a range of tools, features, and designs that match your brand identity. Their team helps select top video creators and makes it easy to share content on your favorite social media platforms. You can boost your marketing efforts by linking QR codes to product pages, reviewing relevant sales stats, and tracking results using personalized dashboards and reports.

Featured in the 2023 Capterra Shortlist for influencer marketing, Skeepers serves a variety of industries, including retail, fashion, beauty, electronics, food and beverage, home and garden, as well as consumer services and goods. Skeepers also features a library of eBooks, white papers, and guides that you can download for free. These resources are carefully designed to enhance your understanding of marketing and customer experience. One particularly insightful read is the influencer marketing trends for 2024:

Skeepers influencer marketing trends

Skeepers has an impressive list of clients, including Moulinex, Beautyblender, Bioderma, Yves Rocher, and Decathlon. Yves Rocher, a French skincare and perfume company, offered plant-based beauty products to 30 million customers worldwide. The brand wanted authentic and reliable videos of customers sharing their experiences with the product. Yves Rocher partnered with Skeepers and used its Consumer Video platform to enable customers to create videos quickly and easily. These UGC videos were then shared on the brand’s websites and social media channels, spreading the brand message through genuine community content. 

As a brand looking for YouTube influencers, tapping into the Skeepers community can give you an idea of how to work with these creators. 

Here’s how it went:

Key Features:

  • Real-time campaign performance monitoring and reporting
  • Customer data activation (online or offline client/purchase data analysis)
  • Live shopping
  • Review collection and management

Pricing:

Rates are upon request. You may reach them by completing the sign-up form on their Influencer Marketing page.

Key Features: Campaign Management, Influencer Discovery, Social Media Monitoring, Faceted Search / Filtering,

Channels: Tik Tok, Instagram, Shopify, Retail Sites, Brand Website


7. Influencity

Influencity

What started as a small platform focused on Twitter and with around 100 influencers, Influencity quickly adapted and now enables brands and agencies to discover influencers on YouTube, TikTok, and Instagram. Headquartered in Valencia, Spain, Influencity currently sits comfortably as one of the best platforms to help brands find influencers for campaigns through efficient discovery tools, audience analysis, and more.  

You won’t be short on influencers at Influencity since it indexes over 170 million influencers. However, you don’t have to be intimidated by the thought of going through millions of influencers. Influencity makes the process easy for you through AI, helping you find influencers that will be most relevant to your campaigns.

Influencity’s Discover Tool utilizes data from various platforms, including YouTube, to find great influencers for you. They also offer audience analysis features that allow you to see the results before and after each campaign done with the influencer. 

Influencity also lets you contact influencers directly through its platform. An influencer’s public email address will automatically be included within their profile in the platform’s IRM tool, and you can add any additional emails they provide you with. This makes it easy for you and your team to contact and stay up-to-date with an influencer all in one place.

Key Features:

  • Influencer marketing pool customization
  • Influencer results forecasting
  • Seeding campaign management
  • Collaboration management
  • Customized campaign reports

Pricing:

Influencity’s four plans (Basic, Professional, Business, and Custom) offer a free 7-day trial. Pricing starts at $98. If you pay for a full year, you get a 20% discount.

Key Features: Search/Discovery, Influencer Lifecycle Management, Influencer Relationship Management, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Fake Follower/Fraud Detection, Exportable reports, Team/Collaboration Tools,

Channels: Instagram, YouTube, TikTok


8. InsightIQ

InsightIQ

InsightIQ emerges as a revolutionary force in the YouTube Influencers Research Platforms landscape, turning the intricate process of influencer discovery and assessment into a streamlined, data-driven experience. Housing a staggering database of 400M+ creators, InsightIQ grants you direct access to a wealth of data, enabling a granular and comprehensive evaluation of potential influencer partnerships. The platform’s AI-driven tools dig beneath surface-level metrics, offering you insights into authentic audience engagement, affinities, and past performance metrics, thus ensuring you connect with influencers whose audience aligns seamlessly with your target demographic.

The prowess of InsightIQ lies in its innovative features tailored to enhance Return on Ad Spend (ROAS) and optimize influencer collaborations. One of its standout capabilities is the ability to analyze an influencer’s past sponsored content to identify purchase intent signals and measure brand sentiment lift. This ensures that you strike partnerships that not only resonate but are also primed to influence purchasing decisions effectively. Moreover, the daily discovery of 15K new influencers ensures that you have access to a dynamic and ever-evolving pool of talent, enhancing the diversity and reach of marketing campaigns.

Furthermore, InsightIQ is engineered for precision and adaptability. With support for multiple platforms including YouTube, TikTok, and Instagram, you are empowered to craft multi-faceted influencer campaigns. The platform’s “lookalike creators” feature is particularly notable, enabling you to discover influencers with similar audience demographics and interests, thereby simplifying the pursuit of perfectly aligned collaborations. API-based solutions further augment the InsightIQ experience, offering comprehensive, secure, and reliable options for influencer marketing, creator search, campaign tracking, and ROI measurement, marking InsightIQ as a quintessential ally for you aiming to navigate the influencer marketing domain with agility, precision, and intelligence.

Key Features:

  • AI-powered influencer matching, campaign optimization, and audience analysis
  • Extensive influencer database with 250M+ creators, primarily from YouTube
  • Authentic follower verification
  • Audience and growth metric tracking
  • Cost Per Engagement (CPE) and Total Media Value (TMV) monitoring
  • Lookalike creator discovery and niche content insights

Pricing:

Specific rates are customized based on the client’s influencer marketing objectives. For more information, it’s best to contact InsightIQ directly.

Key Features: Search/Discovery, Campaign Reporting, Influencer Analysis, Audience Analysis, Fake Follower/Fraud Detection, Visual Discovery, LinkedIn Creator Search,

Channels: Instagram, Tiktok, Youtube, LinkedIn


9. Modash

Modash

If you’re diving into YouTube influencer marketing, Modash is a platform worth considering. Modash offers an extensive database of nearly 9 million YouTubers globally, provided they have at least a thousand subscribers. This comprehensive database is particularly useful for brands looking to identify influencers who can effectively reach their target audience. 

One of Modash’s standout features is its detailed filtering options. You can specify criteria such as the country of the YouTube influencer, subscriber count, and average views. For example, if you aim to work with smaller creators, you can filter for those with more than 5,000 but fewer than 50,000 subscribers and require them to have a high average view count, say around 15,000 views per video.

Additionally, Modash allows you to include specific requirements such as recent activity and availability of contact details. You can filter for influencers who have posted in the last 30 days, ensuring that you connect with active and relevant creators.

 

The platform goes beyond simple search functions by providing in-depth insights into each YouTube influencer. When you click on an influencer’s profile, you get access to valuable metrics such as engagement rates, which show how well the influencer connects with their audience compared to others of similar size. You also see a breakdown of their audience demographics and recent content on YouTube, which helps you assess their relevance to your brand and campaign objectives.

Modash

Modash also offers a unique look alike feature. If you find a YouTuber who perfectly matches your needs, you can use this feature to discover other similar influencers. By inputting the username of a successful influencer, Modash will generate a list of comparable YouTube creators, allowing you to scale your campaign with multiple influencers who have a proven track record of success. This cloning feature is especially useful for replicating successful strategies and expanding your reach within the same niche.

Modash YouTube creators

In addition to these advanced search and filtering capabilities, Modash provides robust analytics and reporting tools. These tools help you track the performance of your campaigns and measure ROI, ensuring that your marketing efforts are data-driven and effective. The platform’s detailed reports include metrics such as engagement rates, audience growth, and content performance, allowing you to refine your strategy and maximize impact.

Modash platform

Modash also simplifies the outreach process. The platform includes contact information for each YouTuber you find, making it easy to initiate conversations and negotiate collaborations.

influencer contact emails Modash

Additionally, you can start a conversion within the platform itself. Just click on the “Start a Conversation” button and you will be taken to a new screen where you can message the creator and start collaborating. 

Modash Inbox

Key Features: Influencer Discovery, Influencer Analytics, Influencer Campaign Monitoring, Influencer Management,


10. Favikon

Favikon

Paris-based Favikon stands out in the digital marketing realm as a cutting-edge YouTube influencer marketing platform designed with the unique needs of both B2B and B2C campaigns in mind. Its AI-powered approach to influencer discovery makes it a formidable tool for brands aiming to maximize their ROI in the influencer marketing space. Favikon is revolutionizing how brands connect with content creators across all social media platforms with features tailored to identify the perfect YouTube influencers.

The heart of Favikon’s offering lies in its AI-Powered Creator Discovery, boasting access to over 10 million creators across more than 600 AI-powered niches. This vast network, combined with the platform’s intuitive search capabilities, allows you to effortlessly find influencers who align perfectly with your brand’s vision and objectives. Whether your focus is on mainstream categories like fashion and tech or niche interests, Favikon’s extensive niche coverage ensures you find creators who resonate with your brand’s needs.

Favikon further enhances the influencer selection process with AI-powered precision and Relevance, significantly reducing the time and effort required to identify suitable YouTube influencers. This efficiency is complemented by Full Social Coverage, providing AI-generated descriptions that offer deep insights into creators’ roles within the digital ecosystem. Favikon’s unique badges and niche categorizations further refine the discovery process, allowing for easy comparison and selection of creators.

Key Features: 

  • Extensive niche coverage
  • Industry trends tracking
  • Performance insights
  • AI-enhanced social rankings

Pricing: 

Favikon offers four pricing plans, beginning at €99/month (approximately $107). A free plan is available to introduce users to the platform, and a free trial is also available for their paid plan.

Key Features: Search/Discovery, Content Review, Content Library, Influencer Analysis,

Channels: Linkedin, X, Instagram, Youtube, TikTok


11. Julius

Julius

Julius began its life as a purpose-built discovery tool, and has since expanded to include campaign management features as well. The search function is still the standout feature of this platform, which has over a decade-long history. 

After being part of the Triller family in early 2023, Julius rides on the pro-creator social video platform’s AI capabilities to hone its influencer management. The human analyst team behind this influencer marketing platform is known for constantly poring over profiles and filling in any of the blanks that the algorithm missed to ensure you only get the best candidates based on your requirements. Julius’ proprietary technology doesn’t only identify what will bring the best value for your campaign—50 filters are available for influencer search. It also measures your influencer’s output by monitoring resulting conversations and comparing engagement levels against your benchmarks.

Juluis’ notable clients include American Express, Foot Locker, and NARS.

Key Features:

  • Workflow management and campaign activation
  • Federal Trade Commission compliance review
  • Performance tracking, analysis, reporting, and optimization 
  • Social listening

Pricing:

Fill out Julius’ Request a Demo form for an initial meeting and to request a quote.

Key Features: Search/Discovery, Influencer Relationship Management, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Forms/Compliance,

Channels: TikTok, Facebook, Twitter, Instagram, Pinterest, Snapchat, YouTube


12. Klear

Klear

Klear provides solutions for finding influencers, analyzing their data, activating them, managing your relationships, and ultimately measuring the results of your campaign efforts. YouTube is one of Klear’s highlighted social networks, along with Instagram and TikTok. The platform also offers free tools relating to Facebook page analysis, Twitter analysis, and finding Twitter influencers.

Klear believes its discovery tool enables you to find the perfect YouTuber to promote your brand. The tool allows for segmented results by industry, region, audience demographics, past brand collabs, etc. 

Klear automatically generates a profile for every YouTuber. This gives an overview of an influencer’s capabilities, making the vetting process easy and efficient. These profiles include a Klear score, subscriber count, true reach, audience demographics, top-performing content, collaboration portfolio, etc.

Klear’s influencer relationship management (IRM) tool makes it simple to message your YouTubers directly from within Klear, send campaign briefs, sign contracts, and make payments.

The platform includes real-time analytics with dynamic analytics capabilities. For example, you can follow YouTube mentions as they happen and track the progress of your entire campaign or receive granular results per influencer. At the end of your campaign, Klear provides you with a PDF that breaks down campaigns by post, engagement, reach, EMV, and link clicks.

Klear’s interface is dynamic, easy to look at, and responsive. Its data is robust and deep. In addition, Klear’s AI-powered technology detects fake followers or engagements generated by auto-bots, ensuring your influencer’s audience will drive real value.

New York-based Klear is officially part of Meltwater.

Key Features:

  • Influencer search by location
  • Blogger search and analytics
  • Campaign monitoring

Pricing:

You can fill out their sign-up form to receive a quote for their Professional (one user), eCommerce (up to 5 users), and Enterprise (up to 10 users) plans.

Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Fake Follower/Fraud Detection, Payment Processing, Social Listening, Competitor Research, Visual Discovery,

Channels: Instagram, YouTube, TikTok


13. Open Influence

Open Influence

One thing that matters with discovery is relevance: you might search for some keywords, but the results aren’t always relevant. LA-based Open Influence has figured out a couple of ways to give relevant results.

The AI-driven search algorithm allows for more advanced visual search than simply uploading an image and finding similar ones. Instead, the algorithm scans all the images that the influencers in its database have posted and assigns keywords to them. A picture of someone swimming will be assigned keywords like—you guessed it—swimming. This alone eliminates probably millions of results that just aren’t relevant to swimming, but for some reason, a person used the word in a post or hashtag.

Open Influence’s other big idea ensures that searches based on audience affinities also remain relevant. They do this by indexing posts according to over 20 million recognized keywords of audience interests. To ensure you get relevant influencers as a result of searching for their interests, Open Influence only catalogs instances of the keyword by engaged users, not the audience as a whole. This means that if you’re searching the keyword “fashion,” for example, you’re not going to get every influencer who’s posting on that topic. The platform will display the accounts that generated the highest volume of conversations as a result of their fashion-related commentary or review.

Key Features:

  • Prism: creator discovery, analysis, competitive creator reporting, and hashtag and conversation tracking
  • AI-driven research and development: trends and campaign performance tracking
  • Studio OI: videography, live streaming, photography (still and aerial), virtual reality, concept development, creative direction, editing, post-production
  • CRM
  • UGC

Pricing:

Open Influence’s self-serve software licenses start at $149 per user monthly. Meanwhile, managed services cost at least $75,000 per campaign.

Key Features: Search/Discovery, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Visual Discovery,

Channels: Instagram, Facebook, Twitter, YouTube, Pinterest, Snapchat, Blogs


14. NeoReach

NeoReach

Before everyone realized the importance of data and analytics, the people at NeoReach were busy coding algorithms that could mine as much data about influencers and their audiences as possible. With over 3 million influencers and 40 different criteria to search them, the platform offers a quick and intuitive way to narrow your results—not only down to the right influencer, but to the right audience. Once you’ve found them, the integrated campaign management and reporting tools make the platform a real end-to-end solution.

With such powerful software under the covers, NeoReach originally targeted high-end, Fortune 500 companies. While that remains their primary goal, they also offer a scaled-down version for smaller companies seeking an affordable way to discover influencers and manage campaigns.

NeoReach, located in San Francisco, offers a wealth of resources such as blogs, industry reports, guides, and infographics. It also has a dedicated page for Top Lists, which features various niches’ most influential social media influencers.

Key Features:

  • Influencer sourcing, scheduling, contract writing, and negotiation
  • Campaign strategy, direction, and coordination (including influencer payment)
  • Creative brief development
  • Shipping and logistics (for influencers to receive your products)
  • Detailed reporting and insights
  • AI-based fraud detection system to spot fake social credentials
  • Paid social ads
  • Experiential activations (online and offline events)

Pricing:

The agency contacts you and customizes a plan after you specify the services you need in their sign-up form.

Key Features: Campaign Management, Search/Discovery, Influencer Relationship Management, Team Collaboration Tools, Campaign Reporting, Influencer Analysis, Audience Analysis, Forms and Compliance,

Channels: Facebook, Twitter, Instagram, YouTube, Pinterest, Snapchat


15. Brandbassador

Brandbassador

Whether you want to drive more sales to your company or enhance your presence on social media, Brandbassador is a great creator marketing management platform for small and large businesses alike. This online solution uses two strategies to help your company grow through influential marketing — by facilitating influencer campaigns or encouraging your current customers through incentives to market your company via affiliate or brand ambassador programs, helping you retain your customers while gaining more.

Brandbassador offers a multitude of features to help you further grow your business. For instance, you can track the analytics and ROI of each of your ambassadors to know how they are performing. You may also use their advanced search tool to filter through millions of social media accounts to find influencers that meet your needs. If you are looking for a YouTube influencer within a specific niche, you can apply hyper-specific search filters to categorize each account by keywords, interests, past partnerships, and more. 

Brandbassador’s elite clients include Fabletics, Huel, PopSockets, and I Saw It First.

Key Features:

  • Influencer relationship management (“mission” or task management, ambassador communication, content creation guides, trend analysis)
  • Dynamic gamification
  • UGC rating and repurposing
  • Integration with eCommerce platforms

Pricing:

You must fill out a form to receive a customized rate for Brandbassador’s Growth (self-service), Pro (regular expert support), Co-Pilot (strategy development and management of selected campaign aspects), and Auto-Pilot (campaign strategy and implementation) plans.

Key Features: Search/Discovery, Automated Recruiting, Content Library, Campaign Management, Campaign Reporting, E-commerce Tools, Product/Gifting Tools, Payment Processing,


16. CrewFire

CrewFire

CrewFire, with its HQ in Bethesda, Maryland, is touted as a brand ambassador management platform that has remained innovative and efficient throughout the years. From using brand ambassadors mainly for offline marketing campaigns in 2015, the company had to shift its marketing strategies online when the COVID-19 pandemic hit in 2020. 

Luckily, CrewFire did not steer away from its fundamentals since it still offered the same basics, which was making use of brand ambassadors. CrewFire drives sales to its clients by helping them manage up to 5,000 brand ambassadors (depending on the package), and campaigns on various social media platforms like YouTube, payments, and more.

More than a management app, CrewFire allows clients to recruit brand ambassadors. Brand ambassadors can directly connect to the brands they want to work with. Notably, CrewFire does not allow you to search for specific brand ambassadors. Instead, the brand ambassadors would be people who are already your customers.

CrewFire offers various packages to help you best manage your ambassadors. The cheapest plan lets two admins manage up to 500 ambassadors and set up unlimited activities and rewards for ambassadors. It also includes custom branding and broadcasts (email and SMS). The most expensive plan allows up to 10 admins to manage up to 5,000 ambassadors. It offers a custom domain, the capability of connecting to multiple Instagram accounts, and advanced integrations and reporting.

Key Features:

  • Influencer (individual and team) management: affiliate links, referral codes, rewards, and payment
  • Content sharing
  • Community message boards 

Pricing:

You must pay a set-up fee worth $1,000 if you start with a monthly plan. Crewfire waives this fee when you pay for a full year upfront. Starter, Growth, and Business plans are available ranging from $1,000/month to $4,000/month.

Key Features: Influencer Relationship Management, Team Collaboration Tools, Content Review, Campaign Management, White Label Reporting, Payment Processing, Influencer Content Amplification, Ecommerce Tools,

Channels: Facebook, Instagram, Twitter


17. CreatorIQ

CreatorIQ

California-based CreatorIQ is an end-to-end influencer marketing platform where you can grow, manage, scale, and measure authentic creator marketing programs. It highlights big-name clients, including H&M, Disney, Sephora, Unilever, and Mattel. It promises to deliver strategic insights derived from deep-data analysis and competitive knowledge to help you reach your goals.

CreatorIQ believes it is best suited for marketing managers responsible for an established, growing influencer marketing program, agencies, media, and PR firms looking to conduct their creator campaigns, and financial partners.

If you’re looking for YouTube influencers, the Creator Search and Community Discovery modules will probably interest you. CreatorIQ’s machine learning-backed creator comparison and recommendation engine uses historic creator and campaign performance data to compare selected creators so that you can find new brand champions. In addition, you can determine whether potential creator partners meet your criteria using insights like audience demographics, content, and performance metrics. You can also use your existing customer data to find creators who already have a history of posting about your brand.

CreatorIQ helps automate processes for finding creators who mention you even if you haven’t engaged with them yet. As a result, you can easily follow influencers and respond to their content promptly. The software captures non-opt-in mentions of your brand across major social media platforms, including YouTube. It provides a single intuitive influencer marketing hub with activation-specific feeds that make it easy to understand and report on your initiatives.

Once you’ve found the best influencers with whom to work, you can centralize all your partnership and campaign information in a single, branded place so that all your creators need to do is log in. Your creator partners can authenticate accounts, self-declare demographic details, and input complete onboarding information. This makes it simple to determine your creators’ preferences (e.g., favorite products) or personal information (e.g., shoe size) to aid your brand in creator selection and campaign preparation.

The platform gives brands the tools to grow their community and prove why this growth matters. You can easily attribute ROI to your influencer marketing campaigns.

Key Features:

  • Creator CRM
  • Team and client collaboration customization
  • eCommerce integration
  • Social ad permission access
  • Competitor benchmarking

Pricing:

Schedule a call with CreatorIQ to receive a quote. A sign-up form is also available for parties who wish to get a free trial of the company’s service.

Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Fake Follower/Fraud Detection, Payment Processing,

Channels: Facebook, Instagram, Twitter, YouTube, Pinterest, Twitch, Blogs


18. Later Influence

Later Influence

Mavrck acquired Later, merging the two companies into one brand. With this change, they introduced a new logo and mission to represent their unified identity and goals.  Later is a full-scale influencer marketing and ambassador platform you can use to assist you at all stages of your campaigns. This includes tools to help with discovery, activation, management, incentivization, syndication, and management.

Later looks at your existing customer database to determine who already has a large enough relevant following to act as a brand ambassador. You can opt to add employees to the system too. Then, if you want to widen the net of people promoting your products, you can use Later to find relevant influencers in your niche based on audience demographics like age, gender, and location. You can search by social network: YouTube, Instagram, Facebook, Pinterest, Twitter, and blogs. So, if you are looking for YouTube influencers, Later will provide you with a selection of both existing stakeholders (customers/employees) and many of the best YouTubers making videos about your niche.

Later finds global influencers by country and region. It provides detailed information, making it easy for you to evaluate an influencer’s fraud and brand safety risk. You can filter by their past performance, keywords, and topics.

Once you’ve found suitable YouTube influencers and advocates, Later helps you activate them, engaging them to create content, rate and review your product, and provide brand insights. In addition, they can refer new consumers via trackable referral links and promo codes. At the same time, you can use Later to engage your existing customers to create content and reviews. 

You can then manage this entire process within Later, saving time and scaling your influencer marketing programs with customized campaign workflows.

Key Features:

  • Audience search filters
  • Cost per engagement and cost per thousand impressions forecasting
  • Brand and sales lift studies
  • Influencer content syndication and reviews
  • PayPal and TangoCard integrations
  • Real-time, client-ready reports

Pricing:

You can book a demo or fill out the form on Later’s Contact Us page to get pricing details.

Key Features: Search/Discovery, Influencer Relationship Management, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools,

Channels: Facebook, Instagram, YouTube, Pinterest,TikTok, Twitter, Twitch, Blogs


19. Tagger Media

Tagger Media

Like all the platforms on this list, Tagger’s deep reliance on data is the key to its discovery tool. It boasts over 50 search criteria to choose from, with a big focus on understanding an influencer’s audience. You can learn quite a bit here, as Tagger’s software isn’t just indexing data points and analyzing them. Some of the data also comes from a social listening engine that’s constantly monitoring and analyzing the conversations on the social web. Here, Tagger gleans some highly accurate psychographic information that can be put to good use.

For instance, once you’ve found a creator with the kind of followers you’re targeting, the platform can show you other influencers with “lookalike” audiences. This is particularly useful if you’re trying to find influencers who cover a wide range of topics between them; you can be sure that all their followers will be largely similar to one another. Also, Tagger has an Affinity tool that helps you find influencers in locations where your products enjoy high sales and usage. It also stores keywords to ensure that it only recommends creators aligned with your brand ethics and values.

In 2023, Sprout Social acquired Tagger Media.

Key Features:

  • Signals for social intelligence, which covers influencer content, industry trends, and target audience tracking and analysis
  • Affiliate and link tracking
  • Report Builder with creator and campaign data analysis to aid in ROI measurement
  • Shopify, Meta, Dropbox, PayPal, and OKTA integrations 
  • Service Organization Control Type 2 Cybersecurity Compliance

Pricing:

Tagger Media’s three plans include essential research, analytics, and project management features. However, advanced reporting capabilities are only available in the higher Professional and Enterprise plans.

Key Features: Search/Discovery, Automated Recruiting, Influencer Marketplace, Team Collaboration Tools, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Fake Follower/Fraud Detection, Payment Processing, Social Listening, Competitor Research,

Channels: Facebook, Instagram, Twitter, YouTube, TikTok


20. IZEA

IZEA

IZEA is one of the top platforms that helps brands connect with trusted influencers in the food, fashion, beauty, and lifestyle niches through their opt-in marketplace of over half a million content creators.

You can shortlist potential influencers by performing a keyword search directly related to your business (for example, “mountain biking”) or using filters like age, gender, and location to refine your search results. 

What makes IZEA one of the leading YouTube influencer search solutions is that it gives you a 360-degree view of creators. You can analyze their content, social connections, and personal info to determine who will be a good fit for your marketing campaign. The online solution also gives insight into the demographics (like location, gender, and age) and interests of their audience. 

Once you’ve narrowed down your candidates to several best fits, you can create custom lists of your top influencers and invite multiple YouTube creators simultaneously. You can then use IZEA’s robust automation to negotiate the right price, manage campaigns, and pay influencers directly.

IZEA is an award-winning marketing company with award-winning campaigns. It was recently awarded the 2023 Best Influencer Marketing Company by the Martech Breakthrough Awards. Its work with Warner Bros. on a four-month campaign for Barbie (movie) earned it four Platinum 2023 Vega Digital Awards.

Key Features:

  • Creative strategy
  • Multi-platform ShareMonitor
  • ContentMine content discovery engine
  • Link tracker
  • Influencer contract writing and payment management
  • Managed services (such as creative strategy, paid media optimizations, analytics and reporting)
  • AI tools for campaign ideas, storyboard development, and campaign briefs

Pricing:

IZEA offers brands and agencies a 10-day free trial for its Flex, Starter and Power Plans. Contact the IZEA team to get a quote for managed services.

Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Visual Discovery, Influencer Content Amplification,

Channels: Facebook, Instagram, LinkedIn, Twitter, Tumblr, YouTube, Pinterest, Twitch, TikTok, Wordpress and other Blogs


21. Mention

Mention

While Mention isn’t an influencer marketing platform per se but a social media management tool for brand monitoring, social listening, and reputation management, you can also use it to find YouTube influencers. You can use it to see a list of influential users on the platform along with their activities and interests. You can then organize them by adding potential influencers that you would like to partner with into separate lists. 

Alternatively, you can use it to find the right type of content. By monitoring keywords that you specify, you can identify channels and videos that include related content. 

Also, if there’s an influencer who reaches out to you first by mentioning you on YouTube, you can reply to them right away. Or, just use it to keep tabs on the influencers that your competitors are working with. 

Mention, with offices in Paris and New York, has elite clients, including, Hyundai, Microsoft, NordVPN, PayFit, Warner Music Group, DailyMotion, and Expensify.

Key Features:

  • YouTube name generator and video downloader
  • In-house collaboration and external agency relationship management
  • Social media posting 
  • Invoice generator
  • Share of Voice Calculator for benchmarking your online presence against competitors
  • Brand Grader for competitive analysis
  • QR code generator
  • Campaign URL Builder
  • White-labeled reports

Pricing:

Mention gives you two months free when you pay for a full-year subscription on their Solo, Pro, ProPlus, or Company plans.

Mention
4.7 out of 5 stars
Mention is a brand monitoring and social listening platform. The tool combs through millions of web, social and online sources to deliver insights that help your team manage your brand's online presence.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.6
Ease of Use
4.7
Support
4.7
Overall Score
4.7
Features & Pricing
Audience Segmentation
Competitive Analysis
Configurable Alerts
Customer Engagement
Dashboard
Influencer Tracking
Reputation Management
Sentiment Analysis
Trend Tracking
Price starting at:$41
Pros and Cons
Great brand monitoring options
Clean, intuitive interface
Free 30-day trial without credit cards
Limited features at lower tiers
Customer support can be slow
Lack of learning tools
Best for: Agencies
Mention
4.7 out of 5 stars
Mention is a brand monitoring and social listening platform. The tool combs through millions of web, social and online sources to deliver insights that help your team manage your brand's online presence.
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22. Grin

Grin

Grin focuses on eCommerce businesses with integrations into most major shopping platforms. You can use it to manage all your influencer marketing relationships in one place. It features tools for every function of influencer marketing: relationship management, reporting & analytics, content management, product seeding, payments, and discovery & recruiting.

Of course, it is the discovery & recruiting tool that you will use to find the best YouTube influencers for your brand, along with those on most other major social networks. Grin emphasizes the importance of searching for influencers who align with your brand. Its influencer audience report shows you a credibility score to indicate how genuine an account’s engagement is, along with other key audience metrics.

If you already work with successful influencers, you can use Grin to recruit influencers similar to your current top performers. Its lookalike tool allows you to input your best influencers and find new creators with similar audiences, engagement, demographics, and reach. 

You might find that you already have customers operating successful and popular YouTube channels. You can use Grin’s influential customers tool to find devoted customers with highly engaged followings and recruit them as influencers for your brand. Grin also includes a social listening tool so that you can discover references to your brand. This influencer discovery engine reveals who’s talking about your brand and how well they’re being heard.

Once you have discovered suitable YouTube and other influencers, you can use Grin as your single influencer communications hub. Every message between your team and influencers lives in one place. It integrates seamlessly with all your platforms, including Gmail, Slack, SMS, and Outlook.

Grin, based in Sacramento, California, has worked with top brands in the past, including Uber, Skims, ConAir, Caraway, Hershey, and Kylie Cosmetics.

Key Features:

  • AI-powered creator search, influencer analysis, and comparison
  • Curated prospects list
  • Fake creator check
  • Engagement rate calculator
  • Cost per impressions calculator
  • Website and software integrations

Pricing:

Rates are tailor-fitted according to the nature and scope of the client’s influencer marketing program (GetApp and Capterra: $999/month)

Key Features: Content Amplification, Search/Discovery, Influencer Lifecycle Management, Influencer Relationship Management, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance,

Channels: Facebook, Instagram, TikTok, Twitter, Twitch, YouTube


23. Heepsy

Heepsy

Headquartered in Bilbao, Spain, Heepsy has millions of influencers on YouTube, Instagram, Twitch, and TikTok and is trusted by thousands of brands, including Walmart, IKEA, and New Balance. With the help of their sophisticated tools, brands, marketers, and agencies can find the right influencer in as few as three steps. 

You can filter potential influencers by category, location, engagement, and audience. You can also use it to filter videos by total uploads, frequency, total views, or average views per video. 

The platform also offers advanced reports that analyze the authenticity and audience. Using its reliable Statistics feature, you can avoid influencers with fake followers. Meanwhile, Heepsy’s AI can give you more general performance metrics like follower growth, engagement rate, average views per video, and video metrics. Then, once you’ve found potential influencers, you can create influencer lists, export the data as a spreadsheet, and begin a conversation.

Key Features:

  • Campaign management (bespoke strategy, influencer discovery, outreach and negotiations, media collection and tracking, final report)
  • Key opinion leader or KOL collaboration
  • Downloadable industry guides

Pricing:

Heepsy’s free version allows 360 searches monthly and three creator analytics for one user. For paid plans (Starter, Plus, or Advanced), you get 20% off for paying a full-year subscription.


24. Traackr

Traackr

Founded in 2008, Traackr is one of the oldest influencer marketing platforms that’s best suited for larger brands. Their years of experience have taught them that most brands focus too heavily on the influencer’s capabilities instead of concentrating on their audience when searching for collaborators. Traackr’s IRM platform tries to solve that by helping you identify potential influencers based on the interests of their audience. In the Audience tab, you can explore their followers further and get rich data which will help you get a more accurate picture of who they influence.  

Another way that this platform helps you discover influencers is by basing your search on the content influencers create. You can, for example, search by topics, niche conversations, hashtags, or popular search terms, and Traackr’s algorithm will scan billions of posts across all the top social platforms, including YouTube, to identify influencers who are posting about these subjects. 

To help you narrow down your search results, you can group your initial results using the size of the influencer’s audience or demographics like their age or location. You can also filter results based on the platforms where the influencer is most active, making Traackr an ideal search tool if you specifically want to collaborate with YouTube influencers only. With the help of a 360-degree view of all the social channels on which they’re active, you can also get insights into their engagement rate and audience growth rate. 

Once you’ve created a shortlist and it’s time to make your final selection, you can use Traackr’s Historical Influencer Performance and Brand Compatibility & Safety analysis features. This way, you can see which brands an influencer has mentioned previously and determine if the content that they’ve created resonates with your brand and target audience. 

Traackr’s notable clients include L’Oreal, Michelin, Colgate-Palmolive, and Media Bounty.

Key Features:

  • Look-alike recommendations 
  • Audience quality and fake follower analysis
  • Content collaboration (including influencer brief template)
  • Affiliate program management
  • Campaign management (product seeding, influencer payments, budget tracking, Shopify integration) and performance tracking
  • Insights and reporting (including Brand Vitality Score tool)
  • ROI calculator
  • Single Sign-On for secure user access

Pricing:

You can get in touch with the Traackr team by filling out the form that appears after you click the “Talk to Us” button.

Key Features: Search/Discovery, Influencer Relationship Management, Team Collaboration Tools, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Product/Gifting Tools, Forms and Compliance, Fake Follower/Fraud Detection, Competitor Research,

Channels: Facebook, Twitter, Instagram, YouTube, Pinterest, Tumblr, Blogs


25. Tribe Dynamics

Tribe Dynamics

Tribe Dynamics, with offices in Los Angeles, London, and San Francisco, is a useful influencer marketing analytics platform that prides itself on being one of the more feature-inclusive marketing platforms available. Not only does it help you manage your marketing campaigns, but it also offers innovative evaluation and tracking features to give you more effective influencer marketing strategies.

What makes Tribe Dynamics stand out is that it focuses on the influence landscape, meaning it focuses on the actual value of each influencer. For instance, Tribe Dynamics’ analytics allows them to see how many organic mentions a given social media account would have. Notably, Tribe Dynamics also claims to be the first to use and create the metric of earned media value (EMV) on social media back in 2014. While EMV was already a known concept, Tribe Dynamics took it a step further by using it to measure the value of each social media post. In 2021, the company, known for its influencer benchmarking solutions among beauty and fashion brands, became a part of the CreatorIQ family.

Tribe Dynamics offers excellent ways for you to look for YouTube influencers. For instance, you can look for influencers based on hashtags they have already used to make content, keeping your influencer range relevant to you. Furthermore, you can filter these influencers based on their audience engagement, location, follower count, and more to help you.

Key Features:

  • Content filtering, tracking, social listening, feed customization
  • Benchmarking
  • Tribe Store for brand overview, brand due diligence, and product due diligence reports

Pricing:

Tribe Dynamics offers three packages which are priced based on the number of influencers available on each plan. You must contact the team to get your customized rate.

Key Features: Influencer Relationship Management, Content Library, Campaign Reporting, Influencer Analysis, Audience Analysis, Social Listening, Competitor Research,

Channels: Instagram, Facebook, YouTube, Twitter, TikTok


26. Aspire (formerly AspireIQ)

Aspire (formerly AspireIQ)

One of the earlier players in the influencer marketing platform game, AspireIQ used to be known as Revfluence. It was an exceptional product back then and got even better after some feature updates (and the rebrand). In addition to the standard search and discover tools, Aspire added some new ways to discover influencers you might not otherwise have found.

First, there’s something called QuickMatch, essentially a Tinder for influencers. The platform serves up a bunch of suggestions based on past searches, and you can skip them or add them to the list. Next, you can use a social listening feature to monitor for mentions of your brand, compiling lists of those who do. As you scroll through the list of mentions, you might be surprised to find some people with plenty of influence. 

Finally, you can also do visual searches: feed Aspire an image (maybe one that got great engagement in a previous campaign), and the software will serve up content that’s visually similar to what you supplied. This feature doesn’t work directly with YouTube, but you can find influencers this way and choose to only see accounts of personalities who also have YouTube accounts.

Aspire’s elite roster of clients includes Samsung, Dyson, Hello Fresh, Walmart, M&Ms, Kettle & Fire, and Outer.

Key Features:

  • Creator Marketplace and influencer brief template
  • Influencer relationship management (communication, product seeding, content ownership and approval guidelines, budget template, payments, social listening, workflow, and integrations)
  • Campaign strategy creation
  • Paid advertising and allowlisting
  • Content performance tracking
  • Shopify integration
  • Sales/ROI tracking 
  • Campaign Wrap Deck for presenting campaign performance and highlights

Pricing:

You must contact the sales team to get a quote on any of Aspire’s three plans (Starter, Pro, and Premium) which are priced based on the total number of active collaborators per account.

Key Features: Search/Discovery, Influencer Relationship Management, Influencer Marketplace, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Payment Processing, Social Listening, Competitor Research, Visual Discovery, Influencer Content Amplification,

Channels: Instagram, YouTube, Facebook, Twitter, Pinterest, Blogs


27. impact.com

impact.com

Impact.com, with headquarters in California and offices in key cities worldwide, is a powerful influencer marketing platform that connects brands with qualified influencers. With its AI-powered discovery tools and audience analysis features, impact.com makes it easy for brands to find the right influencers for their YouTube campaigns.

Its Discover Tool scours millions of influencers to find the most relevant ones for your campaign. This tool utilizes YouTube data to provide you with a list of influencers that align with your brand’s values and content strategy.

Meanwhile, its IRM feature allows you to easily contact and stay up to date with your chosen influencers. You can access their public email address directly from their profile and even add additional emails for more streamlined communication.

Not only does impact.com benefit brands, but it also empowers influencers to find the right brand partners for their YouTube channels through the Impact.com Marketplace, while receiving data-driven program recommendations. Additionally, creators can manage their partnerships and communications in one place and create deal structures that align value with payout.

Key Features:

  • Contract, approval workflow, and campaign management
  • Curated product catalogs
  • Automated application and payment system
  • Storefront integrations (Shopify, BigCommerce, WooCommerce, and Centra)
  • Performance tracking, benchmarking, forecasting, and reporting (40+ report types)
  • Fraud detection and blocking payments for illegitimate lead and conversion events

Pricing:

You can contact impact.com for information about their plans and corresponding fees.

Key Features: Influencer Content Amplification, Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Payment Processing,


Why Work with a YouTube Influencer?

Wyzowl, a top explainer video agency, found that 91% of businesses use videos to market their brands, products, and services. This number has been at an all-time high since Wyzowl started monitoring it nearly ten years ago.

Video marketing usage

Short-form video content on TikTok and Reels has gained popularity, but YouTube remains the king of video-sharing platforms. This is unsurprising since:

  • YouTube is the second most popular website in the world, getting over 110.28 billion visits every month.
Most Visited Websites Worldwide

Source: semrush.com

  • The vast majority of people worldwide say that YouTube has helped them discover new brands or products.
  • Joanna Hawkes, the EVP of Strategy at Carat, a US media agency, pointed out that YouTube is great for reaching specific audiences. She noted that YouTube's role in media has changed. With connected TV feeling more like traditional TV and social media becoming unpredictable, YouTube now hits a sweet spot between the two. It gives users more control and searchability than social media while still offering fresh content that's not stuck in the usual TV formats. Brands should take advantage of these strengths. By doing so, they can reach specific interests, experiment with different formats, and provide unique content that stands out.

Joanna Hawkes

At this point, not using YouTube for marketing or promotion is a huge missed opportunity. YouTube influencer marketing, in particular, is a strategy that shouldn’t be overlooked. It perfectly combines promotional material with authentic storytelling that grabs people’s attention. Instead of focusing on YouTube ads that most viewers are eager to skip, influencers engage customers in a way that feels genuine and relatable.

Need more convincing? Here are more reasons why you should partner with a YouTube influencer:

YouTubers are perceived as more relatable than celebrities.

Over 500 hours of video are uploaded to YouTube every minute, which is a lot of digital content available for consumption. YouTubers with established followers can help you stand out on this saturated platform. That being said, the YouTuber influencer's follower count is a priority but not the most important aspect. YouTubers build brand recognition four times better than celebrities. 

Viewers care more about story and relevance. In fact, the majority of Gen Z say viewers prefer content that they can relate to than what’s on trend. This shows how much authenticity and transparency matter to people. The majority of influential YouTubers are ordinary people who are relatable and who viewers perceive as more accessible than celebrities. They also cover a wide range of topics and niches, so you can reach almost anyone.

Gen Z / content

Source: blog.youtube


The mix of long-form and short-form video content has a superior lifespan.

Short-form videos are popular and the most effective social media content this year. As such, brands that use Instagram, TikTok, Snapchat, Pinterest, and YouTube all encourage content creators to make short videos. But the top influencers and creators also make high-quality long videos for YouTube. Why? Because YouTube is the video platform. 

While top content creators are on multiple platforms, the most successful ones often start as YouTubers. YouTube gave them the time to build their reputation and fan loyalty in a way other platforms can't. Viewers spend a lot of time on YouTube, which helps them get to know their favorite creators better.

Alexandre Saillard, director of influencer casting at Fo-llow Agency, said that YouTube influencers have an emotional connection with their audience that's seven times stronger than on any other platform.

Furthermore, DataReportal reported that YouTube is the top video entertainment app with the most active users and the most time spent on it. Globally, YouTube has more active users than any other mobile app. YouTube is basically a synonym for video. The great thing is that YouTube supports both short and long videos, with YouTube Shorts getting over 70 billion daily views.


There are diverse options for video content.

As YouTube continues to expand, new and exciting promotional possibilities emerge. YouTube influencers are at the forefront of video trends. With their expertise in creating engaging content, they keenly understand what resonates with their audience. Here are some common types of influencer marketing campaigns to explore:

  • Tutorials/How-Tos

Having a creator demonstrate how to use your product is a refreshing departure from typical scripted advertising. Tutorials offer a unique approach to blending promotional content with valuable information that viewers are interested in learning.

One of the most well-known YouTubers who upload tutorials, practical skills, DIY projects, and how-tos is @DadhowdoI. This YouTube channel, boasting 4.85 million subscribers, showcases instructional videos by a Dad who teaches everyday tasks such as tying a tie, changing a tire, shaving, and more. Here’s one of his popular videos, with 1.1 million views:

 

  • Unboxing 

Unboxing videos are becoming increasingly popular because they're both fun and informative to watch. They have become so mainstream that there are now YouTube unboxing influencers. These videos give viewers a "first-look" experience and educate them about the product before buying. Viewers can share the joy and anticipation while unboxing the product and understand its features and services.

As the author of Steve Jobs, Walter Isaacson, famously said,

"Steve [Jobs] and I spent a lot of time on the packaging. I love the process of unpacking something. You design a ritual of unpacking to make the product feel special. Packaging can be theatre, it can create a story.”

Packhelp, a marketplace for custom-branded packaging, shared an insightful video on how to create a killer unboxing video:

  • Day In the Life

When YouTubers share their daily routines on camera, it gives viewers a glimpse into their everyday lives. These video diaries feel genuine and easy to relate to. Not only that, but they're also a great chance for YouTube influencers to subtly showcase products they use in their day-to-day activities. Vloggers who make these daily diaries cover all sorts of topics, like their jobs, culture through food and cooking, lifestyle choices, hobbies, and more.

A simple #dayinmylife search on YouTube yielded over 270,000 videos. 

YouTube #dayinmylife search

FlexClip shares a comprehensive guide on creating a #dayinalife video on YouTube and TikTok. 


Platform Success Stories: Impressive Case Studies and Campaign Results

In this section, we present five companies and the innovative online solutions that played a crucial role in their successful YouTube influencer campaigns. These case studies demonstrate the power of strategic partnerships and creative marketing tactics in achieving outstanding results.

  • Woodbrass 

Paris-based musical instrument and equipment retailer Woodbrass wanted to add video-based testimonials on its product pages. The business, which already featured educational videos on its official portal, used Skeepers to send invitations, asking customers to create video reviews using simple production steps. The online solution then collected and identified the submissions that best represented the brand. The platform also handled the video editing, optimization, and publication for the Woodbrass e-store. By the end of the campaign, Woodbrass approved and shared 200 customer videos for a year, which resulted in 290,000 YouTube views and an over 23% conversion rate for the brand.

  • Target

Target worked with Open Influence to shortlist influencers who can highlight Black female-owned brands in its stores. The superstore chose digital storyteller Hallease Narvaez from five candidates to inspire the entrepreneurial spirit and amplify the voice of underrepresented communities. Her five-part series titled Convos with CEOs, featuring products sold on Target, garnered over 6.4 million views, 4.2 million impressions, and 20,900 engagements. The series won the YouTube Works Awards (Brands as Creators category) and Shorty Awards for retail and eCommerce.

  • Tezos

Tezos sought NeoReach's expertise to build brand awareness for the business as a fun and accessible open-source blockchain network, specifically directing traffic to its Build, Play, Collect homepage. NeoReach chose nine YouTube influencers in crypto, gaming, tech, and entertainment with low audience overlap. They endorsed the brand's reputation in the NFT space, ease of use, energy efficiency, Tezos' Formula 1 partnership, and the blockchain company's educational videos. The campaign produced over 1.1 million views, over 40,000 fan engagements, 1.33x ROI, and $167,000 in influencer media value.

  • Revlon

Revlon turned to Traackr to launch a makeup collection inspired by the Wonder Woman 1984 film. The campaign on the power of makeup involved a multi-platform and multi-format approach, which included a long-form YouTube video, a short-form TikTok and Instagram video, and still images on IG. The brand built an influencer database using Traackr's creator discovery, vetting, and campaign management tools. For YouTube, Revlon tapped “opposite twins” Niki and Gabi DeMartino, who have over 9 million followers, for one of their "sister swap" videos. Their content for the campaign earned 2.5 million video views.

  • Vivaia

Eco-friendly British footwear brand Vivaia hired impact.com's managed services team to increase traffic to their website and social channels for wider brand awareness. The influencer marketing specialists created briefs detailing the deliverables for the chosen 20 YouTube and five Instagram creators. The influencers’ YouTube videos, which ran for two minutes or more, received 100,000 views, or five times more than the proposed number. Of all the YouTube creators, Selena Trevino —an economist-cum-digital creator with over 69k followers—delivered thrice as many impressions, views, engagements, and link clicks.


Make the Best "Audience-Fit" Choice with Influencer Marketing Solutions

When YouTube first launched in 2005, no one knew how big it would become—not just financially, but in terms of its influence on the media landscape. As the dominant video streaming and sharing service, digital marketers know it’s an important part of any brand’s marketing strategy. And, of course, influencer-generated content is fast becoming retail brands’ go-to method for marketing. All of the platforms listed here are excellent in their own right, and each has something that sets it apart from the others. If you’re on the hunt for YouTube influencers, you can’t go wrong with any of them.

Looking for influencer discovery platforms for other social channels? Check out all of our reviews to brush up on some of the best influencer marketing platforms out there.

Frequently Asked Questions

What is the best platform to find YouTube influencers?

Our 27 recommended tools are the leading influencer search platforms in the market. The description, key features, and pricing provided for each solution aim to help you decide what's suitable for your business, based on your needs, goals, and budget.

  1. Grin
  2. Creator.co
  3. Brandwatch Influencer Marketing Software
  4. Upfluence
  5. Ubiquitous
  6. LTK (formerly rewardStyle)
  7. Skeepers
  8. Klear
  9. Modash
  10. Influencity
  11. Favicon
  12. InsightIQ
  13. Julius
  14. Open Influence
  15. NeoReach
  16. Brandbassador
  17. CrewFire
  18. CreatorIQ
  19. Mavrck
  20. Tagger Media
  21. IZEA
  22. Mention
  23. Heepsy
  24. Traackr
  25. Tribe Dynamics
  26. Aspire (formerly AspireIQ)
  27. impact.com

Who are the highest-paid YouTube influencers?

Forbes names the following as the top-earning influencers on YouTube:

  • Entrepreneur and stunt philanthropist Jimmy Donaldson (MrBeast): $82 million, 312 million followers
  • Former engineers-turned-comedian/entertainers Rhett James McLaughlin and Charles Lincoln “Link” Neal III (Rhett & Link): $35 million, 51 million followers
  • Boxer and stunt artist Jake Paul: $34 million, 66 million followers
  • Rapper and boxer Olajide Olatunji (KSI): $24 million, 112 million followers
  • Entrepreneur and former competitive dancer Charli D’Amelio: $23 million, 213 million followers

Discover more YouTube personalities in our article "YouTube Money Stats – Just How Much Do the Top YouTubers Make?"

What other platforms do YouTubers use?

YouTubers use other platforms like Dailymotion, DTube, Vimeo, Twitch, Vevo, Odysee, Flickr, Metacafe, Instagram, Facebook, X and blog platforms. These alternative options provide YouTubers, both private and professional users, with a wide range of choices for posting their content or exploring alternative content.

Where can I find YouTube influencers?

Here are some of the best tips on where to find YouTube influencers for influencer marketing campaigns:

  • Know your target audience
  • Know the YouTube creator tiers
  • Work with targeted Google searches
  • Take advantage of YouTube’s Search and Discovery section
  • Keep checking the YouTube trending tab
  • Search relevant and trending hashtags in YouTube’s search
About the Author
With over 15 years in content marketing, Werner founded Influencer Marketing Hub in 2016. He successfully grew the platform to attract 5 million monthly visitors, making it a key site for brand marketers globally. His efforts led to the company's acquisition in 2020. Additionally, Werner's expertise has been recognized by major marketing and tech publications, including Forbes, TechCrunch, BBC and Wired.