YouTube didn’t invent streaming video, but it could rightly be credited with mainstreaming it. Next year, the streaming behemoth will turn 20, and a look at a few statistics shows just how culture-changing it’s been since launching in 2005: more than 14 billion visit the site every month, making it the second most visited website in the world (Google, which bought YouTube in 2006 is number one).
694k hours of video are streamed every minute while another 450 million hours are uploaded every hour. In short, YouTube sounds like the world’s largest TV channel.
The number of eyeballs focused on YouTube constitutes just one of the reasons that marketers flock there. Ads on the platform attract 84 times more leads than TV spots do. Maybe this has something to do with it being the second most popular platform for influencers.
For brands, this mix of user-generated content and Super Bowl-sized audiences is hard to ignore. But with so many users, content, and influencers all vying for attention, how can marketers cut through the noise to find popular, relevant creators to work with? We’ve picked our five favorite platforms for the job.
Best Platforms to Find YouTube Influencers
We have compiled the leading search tools for finding YouTube creators who can speak well about your brand and help you achieve your campaign goals.
1. Sprout Social
Sprout Social recently acquired Tagger Media, allowing it to offer a suite of influencer marketing features to streamline end-to-end influencer campaign management. If you specifically want to use it for finding YouTube influencers, it offers several tools to help you find right-fit influencers.
Its proprietary algorithm alone can streamline the process significantly. Called “the Affinity Engine,” it uses machine learning and audience psychographics to find brands and influencers that share a strong connection. For example, using an influencer’s followers can determine the main categories he/she appeals to.
This way, you can also possibly identify other categories you can target. For example, a fashion influencer can also be used to create lifestyle posts.
In addition to the algorithm, it also offers several other tools to help with the influencer selection process. This includes:
- Smart filters
- A custom landing page builder
- Signals
There are over 50 filters that you can apply. However, the true value of these filters lies in the fact that you can combine these filters in over a thousand ways.
The landing page builder (called Sync) lets you create your own custom landing page to find and qualify potential influencers. What makes this feature even more useful is that you can decide which info the influencer must share.
Signals is its proprietary social intelligence engine. It analyzes influencer data and tracks trends, equipping marketers to make data-powered strategies for precise audience targeting and effective collaboration.
Regarded as one of the most comprehensive influencer datasets available on the market, it shares a magnitude of data. This includes:
- More than 11 billion historical posts
- Profiles of nearly 280,000 global brands
- Support for over 11 languages
- Dozens of filters and reporting features
One Signals feature that deserves special mention is its competitive analysis. You can, for example, use it to see how many influencers your competitors hired per platform and the type of engagement they generated. Armed with this type of data, you can decide whether it would make sense for your brand to extend the campaign beyond YouTube.
Once you have a shortlist of potential influencers, you can also use its Content Health feature for more thorough research. It can be used, for example, to compare specific influencers by tracking key performance metrics like engagement by platform.
Customer reviews and success stories
Rachel Hazim, Senior Account Manager at RhythmInfluence who works with global clients like Starbucks, KFC, and Campbell’s, has highlighted how granular the influencer discovery is as her favorite feature. It’s easy to view analytics and offers a wealth of data which has helped them speed up talent sourcing to offer quick turnarounds to their clients.
Michael Batistich, Head of Insights and Analytics at We Are Social, likes how insights-driven the platform is. He also highlights the speed and reliability of the platform.
Hannah Biehn, senior manager at DEPT®, a pioneering technology and marketing services company that works with the likes of Audi, Patagonia, and Google, highlights the Signals reports – the platform’s flagship offer – as one of the platform’s strongest offerings for identifying the best creator for your campaign.
All these features help to speed up the influencer discovery and campaign management process significantly. If SlumberPod, another happy Tagger by Sprout Social user, was to quantify this number it would add up to between 10 and 20 hours per week.
Lindsey Negard, former marketing manager at SlumberPod, highlights its extensive reporting (which includes audience demographics), and recommended fees for paid partnerships, based on the estimated fees an influencer has earned per post and the average cost per engagement. She also lists content performance analysis as a noteworthy time-saving feature.
She commends the level and accuracy of the data.
“The platform shines by ensuring we identify the right people for our program from the beginning. We can include anyone in the program without worry. Their performance may pick up in six months, and by then, they are already a part of our program and their growth benefits us,”
she shares in the SlumberPod case study.
It’s not only happy users who have praised its influencer marketing capabilities but also the Digiday Technology Awards. Tagger by Sprout Social was selected as a finalist in the Best Influencer Marketing Platform category in 2023.
2. Brandwatch Influencer Marketing Software
Brandwatch has emerged as one of the most powerful platforms for influencer marketing on YouTube, empowering brands to leverage data, trends, and competitor insights to develop successful campaigns. This comprehensive suite of tools equips you with the knowledge needed to make informed decisions, build authentic brand interactions, and ultimately achieve significant growth on the platform.
Brandwatch goes beyond ad-hoc strategies built on simply producing content and hoping it gains traction. By harnessing historical data and real-time trends on YouTube, you can identify the optimal content most likely to succeed with your target audience.
The platform research tools facilitate a deeper understanding of competitor strategies and consumer behaviors, allowing you to refine your own approach and differentiate your brand voice. This data-driven approach enables you to move beyond guesswork and confidently invest in videos that resonate with your viewers.
Brandwatch’s Discovery module fronts a database of more than 30 million influencers total, across YouTube, Instagram, and TikTok. The Discovery tool gives you a number of search criteria to find the most relevant influencers—and every influencer profile gives you deep analytical insights.
This includes YouTube creators, whose data is often harder to come by. Brandwatch gives you the scoop not just on the creators and their content, but on their audiences, too. One of the cooler features of their search function is the ability to save the search for future use.
You’re going to try a lot of combinations of keywords and filters to refine the results down to the relevant ones. Saving these searches means you don’t have to reinvent the wheel each time.
When it’s time to reach out to your prospective YouTubers, Brandwatch makes that easier, too—all their profiles include their direct email address. The platform simplifies the onboarding process, too.
You can just add influencers from the network of ones you’ve already worked with, but they also offer streamlined workflows to manage the whole process. When you’re still deciding on who to work with, you can track creators’ progress as they go from being proposed to your client or manager all the way through to activation.
During the content creation process, you can see where they’re at with a glance: have they submitted? Is it approved? Were edits requested? The streamlined workflow creates visibility and accountability for everyone who’s participating in the campaign and ensures that their video looks and sounds its best before it goes live on YouTube.
On the other side of all your campaign videos being uploaded to YouTube is the reporting. With data as good as what you find searching for creators, it’s no surprise that Brandwatch can monitor and measure your YouTube campaigns as well as they do. In addition to performance metrics, you can set up KPIs beforehand, with Brandwatch’s reporting showing you how well (or not) you did against your pre-campaign goals.
By harnessing the power of Brandwatch, you can achieve significant growth and engagement on YouTube. By leveraging data-driven insights to optimize your content strategy and cultivate authentic brand interactions, you can establish yourself as a trusted thought leader within your niche and forge lasting connections with your audience.
Key Features: Global Influencer Payment, Influencer Discovery, Influencer directory management, Creation of private influencer network, Campaign management and reporting, Broad platform coverage, Automated reporting,
Channels: YouTube, Facebook, Instagram, Twitter, Twitch, TikTok, Shopify
3. Modash
If you’re diving into YouTube influencer marketing, Modash is a platform worth considering. Modash offers an extensive database of nearly 9 million YouTubers globally, provided they have at least a thousand subscribers. This comprehensive database is particularly useful for brands looking to identify influencers who can effectively reach their target audience.
One of Modash’s standout features is its detailed filtering options. You can specify criteria such as the country of the YouTube influencer, subscriber count, and average views. For example, if you aim to work with smaller creators, you can filter for those with more than 5,000 but fewer than 50,000 subscribers and require them to have a high average view count, say around 15,000 views per video.
Additionally, Modash allows you to include specific requirements such as recent activity and availability of contact details. You can filter for influencers who have posted in the last 30 days, ensuring that you connect with active and relevant creators.
The platform goes beyond simple search functions by providing in-depth insights into each YouTube influencer. When you click on an influencer’s profile, you get access to valuable metrics such as engagement rates, which show how well the influencer connects with their audience compared to others of similar size. You also see a breakdown of their audience demographics and recent content on YouTube, which helps you assess their relevance to your brand and campaign objectives.
Modash also offers a unique look alike feature. If you find a YouTuber who perfectly matches your needs, you can use this feature to discover other similar influencers. By inputting the username of a successful influencer, Modash will generate a list of comparable YouTube creators, allowing you to scale your campaign with multiple influencers who have a proven track record of success. This cloning feature is especially useful for replicating successful strategies and expanding your reach within the same niche.
In addition to these advanced search and filtering capabilities, Modash provides robust analytics and reporting tools. These tools help you track the performance of your campaigns and measure ROI, ensuring that your marketing efforts are data-driven and effective. The platform’s detailed reports include metrics such as engagement rates, audience growth, and content performance, allowing you to refine your strategy and maximize impact.
Modash also simplifies the outreach process. The platform includes contact information for each YouTuber you find, making it easy to initiate conversations and negotiate collaborations.
Additionally, you can start a conversion within the platform itself. Just click on the “Start a Conversation” button and you will be taken to a new screen where you can message the creator and start collaborating.
Key Features: Influencer Discovery, Influencer Analytics, Influencer Campaign Monitoring, Influencer Management,
4. Upfluence
Upfluence offers a powerful solution to streamline the process of running influencer campaigns on YouTube and maximize your impact. Their curated database of creators boasts a selection of over 1 million influencers, and it prioritizes those who already demonstrate an affinity to your brand.
You’re far more likely to realize a fruitful collaboration with someone who is already into your products, and Upfluence’s ability to surface creators like that is an excellent feature.
Just remember: effective influencer marketing goes beyond mere affinity. It hinges on finding creators who truly resonate with your brand and audience. Upfluence’s advanced search goes beyond basic demographics, leveraging data, content analysis, and performance metrics to identify YouTubers who genuinely align with your brand’s style and voice. This ensures your message resonates with a targeted audience who is already receptive.
This devotion to data equips you with the knowledge to make informed decisions, and can be found all over the platform. Detailed influencer profiles provide a wealth of data, empowering you to understand audience demographics and engagement metrics.
You can search against all these data points, and even assign a weight to each factor. Searching for creators with Upfluence is also searching for audiences. This allows you to tailor your outreach and craft highly targeted campaigns.
We loved the wary Upfluence eliminates wasted time spent on irrelevant profiles. The platform holds off on displaying creators until your search is narrowed to a manageable set. Instead, you’ll see valuable insights about the overall pool: total reach, influencer distribution (macro vs micro), and basic audience demographics.
This saves you the time of wading through endless profiles that aren’t quite right, and saves compute time and bandwidth from having to send you those results. When your talent pool is sufficiently narrow, then you can choose to see all the result.
If you don’t even want to search directly, you can browse for and find influencers more passively. Dedicated pages allow you to discover influencers by city, industry, or niche, and you can just scroll down these lists.
Upfluence doesn’t just look at its database to find you influencers. Ecommerce brands will love the platform’s integrations with Shopify, Amazon, BigCommerce, WooCommerce, and Magento. Through this integration, Upfluence can identify who among your customers has an influential reach.
Someone who has just bought your product would probably love to make a video about it for a small reward. And, while this is a cost-effective way of getting video reviews for your product on YouTube, Upfluence also features Product Gifting tools—you don’t always have to compensate with cash.
But back to eCommerce: you can use Upfluence to generate and track discount codes for your YouTube creators—for all your creators. Regardless of which channel they’re creating content on, the ability to create these codes at scale with the single push of a button is kind of a game changer.
They can be created as part of a campaign—one that you’ve created and managed within Upfluence—and then the results can be seen all in one place. The platform is designed to be an end-to-end experience, and there is no doubt that it is.
Key Features: Influencer Search & Discovery, Relationship Management, Campaign Management, Third Party Analytics, Automated Recruiting, Influencer Lifecycle Management, Team Collaboration Tools, Content Review, Campaign Reporting, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Payment Processing, Social Listening, Affiliate Management, Affiliate Campaigns,
Channels: Instagram, Youtube, Facebook, Twitch, Tiktok, Twitter, Pinterest, Blogs
5. Creator.co
Creator.co streamlines influencer marketing for brands and agencies, offering a comprehensive solution with features to boost your YouTube campaigns. Everything starts with their intuitive Campaign Builder, which guides you through defining your goals, targeting relevant YouTube channels, and identifying the campaign strategies—is this a user review? User generated ads?
Whatever the strategy, Creator.co lets you upload reference content so that creators understand your brand aesthetic for their YouTube videos.
Unlike other platforms, Creator.co adds a human touch by offering a team review before your campaign launches. This ensures clarity and avoids potential issues as creators begin work—they’ve seen it all before, and they can help you word your campaign briefs in a way that gets you the results you’re looking for. This quality check applies to all subscription levels.
Creator.co’s network of 175,000 creators isn’t as large as some of its competitors, but that’s because it’s more curated. They didn’t get it by having an algorithm ingest profiles that met a certain criteria. These influencers opted in, and for a significant portion of them, the focus is their YouTube channel.
They want to grow it like you want to grow your brand, and Creator’s robust search system allows you to find the ones who’d be an ideal fit for your campaign. Filter creators based on expertise, categories (e.g., gaming, tech reviews), and desired content types (like explainer videos or product reviews).
Creator.co goes beyond basic influencer metrics. Their “Deep Insights” reporting offers downloadable reports packed with valuable data. It’s one thing to see their engagement rates, it’s another to have the context of their engagement measured against other YouTubers.
This thinking person’s view of data helps to give Creator.co’s reporting a lift. Another great way their Deep Insights help you is with Fraud Detection. You don’t want to spend any part of your budget marketing to bots, but it’s kind of an inevitability here and there—bots happen.
Creator.co’s analytics engine gives you a specific percentage for each influencer, letting you decide for yourself whether these bots just happened or if they were paid for.
Ecommerce brands will love the way Creator.co integrates with various affiliate marketing platforms. This cross-breeding of performance-based campaigns with influencer campaigns, directly within the platform, is a standout marketing feature.
Combine this with the potential virality of YouTube content, and this becomes a standout eCommerce feature. You can use the platform’s in-depth influencer insights to target YouTube creators with highly relevant audiences, driving valuable sales through affiliate marketing efforts.
Meanwhile, eCommerce or not, Creator’s reporting system translates key metrics into a dollar amount in more than just the literal way. The analytics provide an “earned media value” specific to your YouTube campaign performance. This allows a clear understanding of how effectively your advertising budget has been deployed.
Creator.co simplifies building successful YouTube influencer marketing campaigns. Their intuitive interface, YouTube focus, and data-driven insights empower you to build authentic partnerships with creators, measure campaign effectiveness, and maximize ROI on your YouTube influencer marketing efforts.
Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Fake Follower/Fraud Detection, Payment Processing, Social Listening, Competitor Research, Creator Marketplace,
Channels: Instagram, YouTube, TikTok
6. Influencity
What started as a small platform focused on Twitter and with around 100 influencers, Influencity quickly adapted and now enables brands and agencies to discover influencers on YouTube, TikTok, and Instagram. Headquartered in Valencia, Spain, Influencity currently sits comfortably as one of the best platforms to help brands find influencers for campaigns through efficient discovery tools, audience analysis, and more.
You won’t be short on influencers at Influencity since it indexes over 170 million influencers. However, you don’t have to be intimidated by the thought of going through millions of influencers. Influencity makes the process easy for you through AI, helping you find influencers that will be most relevant to your campaigns.
Influencity’s Discover Tool utilizes data from various platforms, including YouTube, to find great influencers for you. They also offer audience analysis features that allow you to see the results before and after each campaign done with the influencer.
Influencity also lets you contact influencers directly through its platform. An influencer’s public email address will automatically be included within their profile in the platform’s IRM tool, and you can add any additional emails they provide you with. This makes it easy for you and your team to contact and stay up-to-date with an influencer all in one place.
Key Features:
- Influencer marketing pool customization
- Influencer results forecasting
- Seeding campaign management
- Collaboration management
- Customized campaign reports
Pricing:
Influencity’s four plans (Basic, Professional, Business, and Custom) offer a free 7-day trial. Pricing starts at $98. If you pay for a full year, you get a 20% discount.
Key Features: Search/Discovery, Influencer Lifecycle Management, Influencer Relationship Management, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Fake Follower/Fraud Detection, Exportable reports, Team/Collaboration Tools,
Channels: Instagram, YouTube, TikTok, Twitch
7. LTK (formerly rewardStyle)
In the early days of influencer marketing, while everyone else was clamoring to grow brand awareness and loyalty—and before shoppable posts—there was an app called RewardStyle. Now called LTK (LikeToKnow), it’s a consumer-facing shopping app that lets influencers earn commissions by linking their content to it, where 40 million intentional shoppers will see it.
Now, LTK Connect offers a comprehensive influencer marketing solution for brands to work with fashion and beauty creators on LTK’s shopping app. It’s a two-birds-one-stone approach to growing brand awareness while getting your user-generated YouTube videos to drive sales.
LTK Connect is a self-service platform, but dedicated representatives assist with initial campaigns and provide ongoing strategic guidance. That said, the interface is intuitive and the campaign-building workflow is so well designed that you’ll likely be fully self-sufficient in no time.
A great feature allows you to create content “templates” that you can tailor to any content type. Your YouTube video requirements might be different from your Instagram Reels requirements—having a template for each eases the campaign creation process.
When you say you want a YouTube video, the platform automatically adds the requirements from your template, saving repetitive work and ensuring clear communication with creators.
Unlike some platforms with vast but unvetted influencer pools, LTK Connect focuses on quality. Influencers are rigorously vetted for skills, talent, and professionalism before joining the platform. Discovery is facilitated by a classic keyword search with a ton of filters to refine your results.
Or you can browse through LTK’s curated lists of the top creators. These are organized both by category—fashion, beauty, wellness, etc.—but also according to influencer traits. There are lists of the top converters on the platform, “up and comers,” and others. There’s also a newly created AI-powered matching engine that learns your brand and pairs you with the most relevant, high performing creators on LTK.
At all subscription levels you get access to LTK’s full-funnel reporting, so you can understand the impact of your marketing spend on customers across all stages of the customer journey. The reporting metrics tell you as much about the performance of a YouTube video as they do about the sales you’ve generated.
This foundation of data starts before you’ve even activated an influencer. Brands can also go deep on the influencers themselves and, again, not just for vanity metrics. LTK lets you see historical conversion rates achieved by influencers on past campaigns (even for other brands).
LTK Connect’s strength lies in its integration with the highly popular LTK shopping app, a trusted destination for fashion and beauty consumers. This ensures influencer content is specifically designed to drive sales within the platform itself.
This seamless connection allows brands to track campaign performance with clear visualizations and an easy-to-read layout. Delve into key metrics like total sales, clicks, conversion rates, and return on ad spend (ROAS) to gain a comprehensive understanding of a campaign’s financial impact.
For fashion and beauty brands seeking to leverage YouTube influencer marketing for measurable sales growth, LTK Connect offers a compelling solution. Their curated marketplace fosters authentic brand-influencer partnerships, while their streamlined campaign management and integrated sales data empower brands to optimize campaigns and achieve tangible results.
This focus on driving sales, alongside the rich visual content that YouTube offers, makes LTK Connect an attractive option for brands in these industries.
Key Features: Search/Discovery, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Product/Gifting Tools, Forms and Compliance, Payment Processing,
Channels: Instagram, TikTok, YouTube, Facebook, Pinterest, Twitter, Blogs, LTK App
8. Skeepers
Skeepers is an influencer marketing platform primarily centered around YouTube, with additional capabilities for TikTok and Instagram. It’s a SaaS-based solution that covers all aspects of user-generated content (UGC), making it a convenient one-stop shop for shopper engagement. Unlike any other company, Skeepers allows brands to utilize every form of UGC, from creation and collection to management and activation. With innovative, AI-based solutions, Skeepers ensures that both brands and consumers enjoy trusted and authentic experiences.
Based in Marseille, France, with offices in Europe and New York, Skeepers helps brands by automating and expanding outreach to brand ambassadors. It collects text reviews and social posts, enhances seasonal promotions, and keeps campaigns up-to-date. Skeepers’ community includes over 100,000 pre-vetted nano and micro-influencers who create genuine content about brands and products, leading to increased conversions and greater brand awareness.
Skeepers’s distinguished feature is its “Personal Profile” tool. This function aids you in narrowing down YouTube influencer searches based on specific criteria, ensuring that the people chosen align with your brand image and objectives. Skeepers also assists in refining your search to pinpoint influencers who can provide quality UGC. Moreover, you can obtain influencer content rights, allowing you to reuse photos and videos across marketing campaigns.
Furthermore, Skeepers’ Creator app makes it easy to find and choose the perfect ambassadors for your campaign. These selected influencers can then effortlessly promote your product directly from their phones, creating captivating and genuine videos.
One of Skeepers’ standout products is Consumer Video, which empowers your brand ambassadors to create high-quality and inspiring videos on a large scale. Using advanced AI, the platform filters through content to showcase only the most captivating stories, helping your products connect with real-life experiences. Creators receive a customized, step-by-step brief tailored to your brand’s design standards, guiding them in crafting their videos. Meanwhile, Skeepers’ AI identifies and selects the best content to enhance your campaigns.
Here’s how it works:
Skeepers’ UGC video production solution covers everything, from permissions to licensing rights. They provide a range of tools, features, and designs that match your brand identity. Their team helps select top video creators and makes it easy to share content on your favorite social media platforms. You can boost your marketing efforts by linking QR codes to product pages, reviewing relevant sales stats, and tracking results using personalized dashboards and reports.
Skeepers serves a variety of industries, including retail, fashion, beauty, electronics, food and beverage, home and garden, as well as consumer services and goods. Skeepers also features a library of eBooks, white papers, and guides that you can download for free. These resources are carefully designed to enhance your understanding of marketing and customer experience. One particularly insightful read is the influencer marketing trends for 2024:
Skeepers has an impressive list of clients, including Moulinex, Beautyblender, Bioderma, Yves Rocher, and Decathlon. Yves Rocher, a French skincare and perfume company, offered plant-based beauty products to 30 million customers worldwide. The brand wanted authentic and reliable videos of customers sharing their experiences with the product. Yves Rocher partnered with Skeepers and used its Consumer Video platform to enable customers to create videos quickly and easily. These UGC videos were then shared on the brand’s websites and social media channels, spreading the brand message through genuine community content.
As a brand looking for YouTube influencers, tapping into the Skeepers community can give you an idea of how to work with these creators.
Here’s how it went:
Key Features:
- Real-time campaign performance monitoring and reporting
- Customer data activation (online or offline client/purchase data analysis)
- Live shopping
- Review collection and management
Pricing:
Rates are upon request. You may reach them by completing the sign-up form on their Influencer Marketing page.
Key Features: Campaign Management, Influencer Discovery, Social Media Monitoring, Faceted Search / Filtering,
Channels: Tik Tok, Instagram, Shopify, Retail Sites, Brand Website
9. NeoReach
Before everyone realized the importance of data and analytics, the people at NeoReach were busy coding algorithms that could mine as much data about influencers and their audiences as possible. With over 3 million influencers and 40 different criteria to search them, the platform offers a quick and intuitive way to narrow your results—not only down to the right influencer, but to the right audience. Once you’ve found them, the integrated campaign management and reporting tools make the platform a real end-to-end solution.
With such powerful software under the covers, NeoReach originally targeted high-end, Fortune 500 companies. While that remains their primary goal, they also offer a scaled-down version for smaller companies seeking an affordable way to discover influencers and manage campaigns.
NeoReach, located in San Francisco, offers a wealth of resources such as blogs, industry reports, guides, and infographics. It also has a dedicated page for Top Lists, which features various niches’ most influential social media influencers.
Key Features:
- Influencer sourcing, scheduling, contract writing, and negotiation
- Campaign strategy, direction, and coordination (including influencer payment)
- Creative brief development
- Shipping and logistics (for influencers to receive your products)
- Detailed reporting and insights
- AI-based fraud detection system to spot fake social credentials
- Paid social ads
- Experiential activations (online and offline events)
Pricing:
The agency contacts you and customizes a plan after you specify the services you need in their sign-up form.
Key Features: Campaign Management, Search/Discovery, Influencer Relationship Management, Team Collaboration Tools, Campaign Reporting, Influencer Analysis, Audience Analysis, Forms and Compliance,
Channels: Facebook, Twitter, Instagram, YouTube, Pinterest, Snapchat
10. Favikon
Paris-based Favikon stands out in the digital marketing realm as a cutting-edge YouTube influencer marketing platform designed with the unique needs of both B2B and B2C campaigns in mind. Its AI-powered approach to influencer discovery makes it a formidable tool for brands aiming to maximize their ROI in the influencer marketing space. Favikon is revolutionizing how brands connect with content creators across all social media platforms with features tailored to identify the perfect YouTube influencers.
The heart of Favikon’s offering lies in its AI-Powered Creator Discovery, boasting access to over 10 million creators across more than 600 AI-powered niches. This vast network, combined with the platform’s intuitive search capabilities, allows you to effortlessly find influencers who align perfectly with your brand’s vision and objectives. Whether your focus is on mainstream categories like fashion and tech or niche interests, Favikon’s extensive niche coverage ensures you find creators who resonate with your brand’s needs.
Favikon further enhances the influencer selection process with AI-powered precision and Relevance, significantly reducing the time and effort required to identify suitable YouTube influencers. This efficiency is complemented by Full Social Coverage, providing AI-generated descriptions that offer deep insights into creators’ roles within the digital ecosystem. Favikon’s unique badges and niche categorizations further refine the discovery process, allowing for easy comparison and selection of creators.
Key Features:
- Extensive niche coverage
- Industry trends tracking
- Performance insights
- AI-enhanced social rankings
Pricing:
Favikon offers four pricing plans, beginning at €99/month (approximately $107). A free plan is available to introduce users to the platform, and a free trial is also available for their paid plan.
Key Features: Search/Discovery, Content Review, Content Library, Influencer Analysis,
Channels: Linkedin, X, Instagram, Youtube, TikTok
11. Later Influence
Mavrck acquired Later, merging the two companies into one brand. With this change, they introduced a new logo and mission to represent their unified identity and goals. Later is a full-scale influencer marketing and ambassador platform you can use to assist you at all stages of your campaigns. This includes tools to help with discovery, activation, management, incentivization, syndication, and management.
Later looks at your existing customer database to determine who already has a large enough relevant following to act as a brand ambassador. You can opt to add employees to the system too. Then, if you want to widen the net of people promoting your products, you can use Later to find relevant influencers in your niche based on audience demographics like age, gender, and location. You can search by social network: YouTube, Instagram, Facebook, Pinterest, Twitter, and blogs. So, if you are looking for YouTube influencers, Later will provide you with a selection of both existing stakeholders (customers/employees) and many of the best YouTubers making videos about your niche.
Later finds global influencers by country and region. It provides detailed information, making it easy for you to evaluate an influencer’s fraud and brand safety risk. You can filter by their past performance, keywords, and topics.
Once you’ve found suitable YouTube influencers and advocates, Later helps you activate them, engaging them to create content, rate and review your product, and provide brand insights. In addition, they can refer new consumers via trackable referral links and promo codes. At the same time, you can use Later to engage your existing customers to create content and reviews.
You can then manage this entire process within Later, saving time and scaling your influencer marketing programs with customized campaign workflows.
Key Features:
- Audience search filters
- Cost per engagement and cost per thousand impressions forecasting
- Brand and sales lift studies
- Influencer content syndication and reviews
- PayPal and TangoCard integrations
- Real-time, client-ready reports
Pricing:
You can book a demo or fill out the form on Later’s Contact Us page to get pricing details.
Key Features: Search/Discovery, Influencer Relationship Management, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools,
Channels: Facebook, Instagram, YouTube, Pinterest,TikTok, Twitter, Twitch, Blogs
12. Grin
Grin focuses on eCommerce businesses with integrations into most major shopping platforms. You can use it to manage all your influencer marketing relationships in one place. It features tools for every function of influencer marketing: relationship management, reporting & analytics, content management, product seeding, payments, and discovery & recruiting.
Of course, it is the discovery & recruiting tool that you will use to find the best YouTube influencers for your brand, along with those on most other major social networks. Grin emphasizes the importance of searching for influencers who align with your brand. Its influencer audience report shows you a credibility score to indicate how genuine an account’s engagement is, along with other key audience metrics.
If you already work with successful influencers, you can use Grin to recruit influencers similar to your current top performers. Its lookalike tool allows you to input your best influencers and find new creators with similar audiences, engagement, demographics, and reach.
You might find that you already have customers operating successful and popular YouTube channels. You can use Grin’s influential customers tool to find devoted customers with highly engaged followings and recruit them as influencers for your brand. Grin also includes a social listening tool so that you can discover references to your brand. This influencer discovery engine reveals who’s talking about your brand and how well they’re being heard.
Once you have discovered suitable YouTube and other influencers, you can use Grin as your single influencer communications hub. Every message between your team and influencers lives in one place. It integrates seamlessly with all your platforms, including Gmail, Slack, SMS, and Outlook.
Grin, based in Sacramento, California, has worked with top brands in the past, including Uber, Skims, ConAir, Caraway, Hershey, and Kylie Cosmetics.
Key Features:
- AI-powered creator search, influencer analysis, and comparison
- Curated prospects list
- Fake creator check
- Engagement rate calculator
- Cost per impressions calculator
- Website and software integrations
Pricing:
Rates are tailor-fitted according to the nature and scope of the client’s influencer marketing program (GetApp: $999/month)
Key Features: Content Amplification, Search/Discovery, Influencer Lifecycle Management, Influencer Relationship Management, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance,
Channels: Facebook, Instagram, TikTok, Twitter, Twitch, YouTube
13. Ubiquitous
YouTube influencer marketing offers a powerful way for brands to connect with targeted audiences. However, for small businesses, navigating the vast landscape of YouTube creators and managing campaigns can feel overwhelming.
And there aren’t a lot of platforms geared for the smaller brands out there, meaning they have to resort to time-consuming manual searches and data collection. It’s hard to efficiently manage and scale campaigns when your only tools are an internet connection and a spreadsheet.
Ubiquitous steps in as a user-friendly platform designed to empower small businesses on YouTube. Their self-service approach provides a cost-effective solution that eliminates the need for expensive agencies or complex influencer marketing software.
It offers influencer discovery across platforms including YouTube, TikTok, and Instagram, and its core value for small businesses lies in its YouTube- and TikTok-focused features.
A targeted Creator Search replaces endless scrolling through irrelevant profiles and content. Ubiquitous makes it possible for you to discover YouTube creators perfectly aligned with your brand.
Utilize search filters based on category keywords, average viewership, and audience demographics. Small brands historically have a hard time finding and connecting with creators based on desirable audience traits—Ubiquitous changes that. By identifying creators who resonate with your target audience you’re much more likely to maximize the return on your investment in YouTube influencer content.
The platform finally brings data-driven campaign management to an affordably priced subscription. It doesn’t matter how small your brand is, juggling spreadsheets and manually tracking performance metrics is still time consuming (and tedious work, to boot).
Ubiquitous offers a centralized platform to organize and efficiently manage your YouTube influencer campaigns. Monitor video performance metrics like engagement rates and views, all within a user-friendly interface. While some data access is limited due to API restrictions, Ubiquitous provides a clear overview of your campaign’s effectiveness on YouTube.
Maybe the most unexpected feature is the competitive analysis offered by Ubiquitous. If all it did was help small brands better manage and measure their YouTube campaigns, it would have been enough. To be able to gain valuable insights into what your competitors are doing on YouTube, even with the free plan, is a huge deal.
Ubiquitous’ Brand Analysis feature allows you to peek behind the curtain and analyze your competitor’s influencer marketing strategies. Learning from their successes (and avoiding their pitfalls) is a great way to fine-tune your own campaigns for maximum impact.
For small businesses, Ubiquitous removes the complexity and high cost often associated with YouTube influencer marketing.Their self-service platform empowers you to discover relevant creators, manage campaigns efficiently, and gain valuable insights to optimize your marketing efforts for success on YouTube.
With Ubiquitous, small businesses can now compete on a level playing field, leveraging the power of YouTube influencers to achieve their marketing goals.
Key Features: Influencer Search & Discovery, Campaign Management, Content Creation, Influencer Marketing, Full Campaign Design,
Channels: TikTok, Instagram, YouTube
How to Find YouTube Influencers?
To find YouTube influencers effectively, you can utilize various methods, with one of the most efficient being the use of YouTube influencer marketing platforms.
These platforms streamline the process of discovering and connecting with influencers who align with your brand’s values and target audience. Here are the main functionalities that allow you to find YouTube influencers:
- Influencer Database: Access extensive databases of YouTube creators, often containing millions of profiles, which you can search through based on specific criteria.
- Advanced Search Filters: Apply filters such as audience demographics, engagement rates, content categories, and follower counts to narrow down your search to the most relevant influencers.
- Performance Metrics: View detailed analytics for each influencer, including average views, likes, and engagement rates, helping you assess their effectiveness and reach.
- Contact Information: Easily find contact details for influencers, allowing for straightforward outreach and collaboration discussions.
- Campaign Management Tools: Manage your influencer campaigns from a single dashboard, tracking progress and performance over time.
- Content Approval Workflow: Streamline the content creation process by facilitating approvals and revisions directly through the platform, ensuring that the final output meets your brand standards.
- Analytics and Reporting: After a campaign, access comprehensive reports that evaluate the success of your collaborations, including engagement metrics and ROI analysis.
Why Use YouTube For Influencer Marketing?
Wyzowl, a top explainer video agency, found that 91% of businesses use videos to market their brands, products, and services. This number has been at an all-time high since Wyzowl started monitoring it nearly ten years ago.
Short-form video content on TikTok and Reels has gained popularity, but YouTube remains the king of video-sharing platforms. This is unsurprising since:
- YouTube is the second most popular website in the world, getting over 110.28 billion visits every month.
Source: semrush.com
- The vast majority of people worldwide say that YouTube has helped them discover new brands or products.
Source: thinkwithgoogle.com
- Joanna Hawkes, the EVP of Strategy at Carat, a US media agency, pointed out that YouTube is great for reaching specific audiences. She noted that YouTube's role in media has changed. With connected TV feeling more like traditional TV and social media becoming unpredictable, YouTube now hits a sweet spot between the two. It gives users more control and searchability than social media while still offering fresh content that's not stuck in the usual TV formats. Brands should take advantage of these strengths. By doing so, they can reach specific interests, experiment with different formats, and provide unique content that stands out.
At this point, not using YouTube for marketing or promotion is a huge missed opportunity. YouTube influencer marketing, in particular, is a strategy that shouldn’t be overlooked. It perfectly combines promotional material with authentic storytelling that grabs people’s attention. Instead of focusing on YouTube ads that most viewers are eager to skip, influencers engage customers in a way that feels genuine and relatable.
Need more convincing? Here are more reasons why you should partner with a YouTube influencer:
YouTubers Are Perceived As More Relatable Than Celebrities
Over 500 hours of video are uploaded to YouTube every minute, which is a lot of digital content available for consumption. YouTubers with established followers can help you stand out on this saturated platform. That being said, the YouTuber influencer's follower count is a priority but not the most important aspect. YouTubers build brand recognition four times better than celebrities.
Viewers care more about story and relevance. In fact, the majority of Gen Z say viewers prefer content that they can relate to than what’s on trend. This shows how much authenticity and transparency matter to people. The majority of influential YouTubers are ordinary people who are relatable and who viewers perceive as more accessible than celebrities. They also cover a wide range of topics and niches, so you can reach almost anyone.
Source: blog.youtube
The Mix of Long-Form and Short-Form Video Content Has a Superior Lifespan
Short-form videos are popular and the most effective social media content this year. As such, brands that use Instagram, TikTok, Snapchat, Pinterest, and YouTube all encourage content creators to make short videos. But the top influencers and creators also make high-quality long videos for YouTube. Why? Because YouTube is the video platform.
While top content creators are on multiple platforms, the most successful ones often start as YouTubers. YouTube gave them the time to build their reputation and fan loyalty in a way other platforms can't. Viewers spend a lot of time on YouTube, which helps them get to know their favorite creators better.
Alexandre Saillard, director of influencer casting at Fo-llow Agency, said that YouTube influencers have an emotional connection with their audience that's seven times stronger than on any other platform.
Source: kolsquare.com
Furthermore, DataReportal reported that YouTube is the top video entertainment app with the most active users and the most time spent on it. Globally, YouTube has more active users than any other mobile app. YouTube is basically a synonym for video. The great thing is that YouTube supports both short and long videos, with YouTube Shorts getting over 70 billion daily views.
There Are Diverse Options For Video Content
As YouTube continues to expand, new and exciting promotional possibilities emerge. YouTube influencers are at the forefront of video trends. With their expertise in creating engaging content, they keenly understand what resonates with their audience. Here are some common types of influencer marketing campaigns to explore:
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Tutorials/How-Tos
Having a creator demonstrate how to use your product is a refreshing departure from typical scripted advertising. Tutorials offer a unique approach to blending promotional content with valuable information that viewers are interested in learning.
Source: thinkwithgoogle.com
One of the most well-known YouTubers who upload tutorials, practical skills, DIY projects, and how-tos is @DadhowdoI. This YouTube channel, boasting 4.85 million subscribers, showcases instructional videos by a Dad who teaches everyday tasks such as tying a tie, changing a tire, shaving, and more. Here’s one of his popular videos, with 1.1 million views:
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Unboxing
Unboxing videos are becoming increasingly popular because they're both fun and informative to watch. They have become so mainstream that there are now YouTube unboxing influencers. These videos give viewers a "first-look" experience and educate them about the product before buying. Viewers can share the joy and anticipation while unboxing the product and understand its features and services.
As the author of Steve Jobs, Walter Isaacson, famously said,
"Steve [Jobs] and I spent a lot of time on the packaging. I love the process of unpacking something. You design a ritual of unpacking to make the product feel special. Packaging can be theatre, it can create a story.”
Packhelp, a marketplace for custom-branded packaging, shared an insightful video on how to create a killer unboxing video:
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Day In the Life
When YouTubers share their daily routines on camera, it gives viewers a glimpse into their everyday lives. These video diaries feel genuine and easy to relate to. Not only that, but they're also a great chance for YouTube influencers to subtly showcase products they use in their day-to-day activities. Vloggers who make these daily diaries cover all sorts of topics, like their jobs, culture through food and cooking, lifestyle choices, hobbies, and more.
A simple #dayinmylife search on YouTube yielded over 270,000 videos.
FlexClip shares a comprehensive guide on creating a #dayinalife video on YouTube and TikTok.
Platform Success Stories: Impressive Case Studies and Campaign Results
In this section, we present five companies and the innovative online solutions that played a crucial role in their successful YouTube influencer campaigns. These case studies demonstrate the power of strategic partnerships and creative marketing tactics in achieving outstanding results.
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Woodbrass
Paris-based musical instrument and equipment retailer Woodbrass wanted to add video-based testimonials on its product pages. The business, which already featured educational videos on its official portal, used Skeepers to send invitations, asking customers to create video reviews using simple production steps. The online solution then collected and identified the submissions that best represented the brand. The platform also handled the video editing, optimization, and publication for the Woodbrass e-store. By the end of the campaign, Woodbrass approved and shared 200 customer videos for a year, which resulted in 290,000 YouTube views and an over 23% conversion rate for the brand.
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Target
Target worked with Open Influence to shortlist influencers who can highlight Black female-owned brands in its stores. The superstore chose digital storyteller Hallease Narvaez from five candidates to inspire the entrepreneurial spirit and amplify the voice of underrepresented communities. Her five-part series titled Convos with CEOs, featuring products sold on Target, garnered over 6.4 million views, 4.2 million impressions, and 20,900 engagements. The series won the YouTube Works Awards (Brands as Creators category) and Shorty Awards for retail and eCommerce.
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Tezos
Tezos sought NeoReach's expertise to build brand awareness for the business as a fun and accessible open-source blockchain network, specifically directing traffic to its Build, Play, Collect homepage. NeoReach chose nine YouTube influencers in crypto, gaming, tech, and entertainment with low audience overlap. They endorsed the brand's reputation in the NFT space, ease of use, energy efficiency, Tezos' Formula 1 partnership, and the blockchain company's educational videos. The campaign produced over 1.1 million views, over 40,000 fan engagements, 1.33x ROI, and $167,000 in influencer media value.
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Revlon
Revlon turned to Traackr to launch a makeup collection inspired by the Wonder Woman 1984 film. The campaign on the power of makeup involved a multi-platform and multi-format approach, which included a long-form YouTube video, a short-form TikTok and Instagram video, and still images on IG. The brand built an influencer database using Traackr's creator discovery, vetting, and campaign management tools. For YouTube, Revlon tapped “opposite twins” Niki and Gabi DeMartino, who have over 9 million followers, for one of their "sister swap" videos. Their content for the campaign earned 2.5 million video views.
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Vivaia
Eco-friendly British footwear brand Vivaia hired impact.com's managed services team to increase traffic to their website and social channels for wider brand awareness. The influencer marketing specialists created briefs detailing the deliverables for the chosen 20 YouTube and five Instagram creators. The influencers’ YouTube videos, which ran for two minutes or more, received 100,000 views, or five times more than the proposed number. Of all the YouTube creators, Selena Trevino —an economist-cum-digital creator with over 69k followers—delivered thrice as many impressions, views, engagements, and link clicks.
Make the Best "Audience-Fit" Choice with Influencer Marketing Solutions
When YouTube first launched in 2005, no one knew how big it would become—not just financially, but in terms of its influence on the media landscape. As the dominant video streaming and sharing service, digital marketers know it’s an important part of any brand’s marketing strategy. And, of course, influencer-generated content is fast becoming retail brands’ go-to method for marketing. All of the platforms listed here are excellent in their own right, and each has something that sets it apart from the others. If you’re on the hunt for YouTube influencers, you can’t go wrong with any of them.
Looking for influencer discovery platforms for other social channels? Check out all of our reviews to brush up on some of the best influencer marketing platforms out there.
Frequently Asked Questions
Exploring YouTube Influencer Marketing Services
Navigating the world of YouTube influencer marketing platforms can be overwhelming, with each platform offering unique features tailored to different marketing needs. These platforms provide a range of capabilities, such as influencer discovery, campaign management, performance analytics, and brand collaboration tools, to enhance your marketing efforts. Explore the sections below for an overview of additional YouTube tools and services for brands and marketers:
- Top 11 YouTube Scheduling Tools and Platforms For Higher Video Engagement
- Top 30 YouTube Marketing and Channel Management Tools for 2024
- 26 Top YouTube SEO Tools to Boost Your Reach and Rankings
- Top 13 YouTube Growth Services for Organic Growth
- Top 26 YouTube Marketing Agencies for 2024
- Top 18 YouTube Influencer Marketing Agencies to Level Up Your Videos
- 15 Best YouTube Shorts Video Agencies for Your Brand
- 15 Short Form Video Agencies Elevating Your Brand in the Digital Age
What is the best platform to find YouTube influencers?
The best platform to find YouTube influencers varies based on your specific needs, goals, and budget. Modash offers an extensive database and advanced filtering options, making it ideal for brands of all sizes. For large-scale organizations, Brandwatch Influencer Marketing Software provides robust tools, while platforms like Sprout Social, Creator.co, and LTK cater to a diverse range of business sizes with comprehensive influencer discovery and management features.
What is YouTube influencer marketing?
YouTube influencer marketing is a strategy where brands collaborate with popular YouTube content creators to promote products or services through authentic, engaging video content. This approach leverages the influencer's established audience and credibility to enhance brand awareness, reach targeted demographics, and foster consumer trust. By integrating promotional material with storytelling, brands can connect with viewers in a way that feels genuine and relatable, often yielding higher engagement compared to traditional advertising methods.
How does YouTube influencer marketing work?
YouTube influencer marketing works by brands partnering with YouTube creators to promote their products or services through video content that resonates with the influencer's audience. Brands typically identify influencers whose audience aligns with their target market and collaborate on content that integrates the brand message seamlessly into the influencer's usual content style. This could include product reviews, unboxings, tutorials, or lifestyle vlogs, which are then shared with the influencer's followers, leveraging their trust and engagement to drive brand awareness and sales.
What platforms offer global YouTube influencer reach?
Several platforms offer global YouTube influencer reach, including Modash, which provides an extensive database of nearly 9 million YouTubers worldwide. Brandwatch Influencer Marketing Software offers access to over 30 million influencer profiles across multiple platforms, including YouTube. Additionally, platforms like Influencity and NeoReach feature robust tools for discovering and managing influencers globally, helping brands connect with creators in various regions and niches.
