By the end of the year, a significant portion of IP traffic will be attributed to video content. From the cord-cutters who replaced cable TV with streaming services to the Gen Z-ers tuning in to watch Snapchat’s new original programming, the internet itself could be called the world’s largest television network. But if you were thinking you could look at the old model of broadcast advertising and just adapt it to this new reality, you’d be missing out on far more effective ways to exploit this trend. For one thing, you’d be forgetting that the “cord-cutters” have done so because they’d rather pay a monthly fee than watch commercials. But more than that, TV as we’ve known it is slowly going extinct.
While Snapchat, Instagram, Facebook, and Twitter all feature some kind of video sharing and viewing features, YouTube is still the biggest mobile video platform around. Its very name is synonymous with mobile video; it accounts for more than half of all the video traffic gobbling up bandwidth on mobile phone networks.
The point here is that YouTube and its dominance of the video streaming segment aren’t going anywhere for the foreseeable future. In-Stream and Pre-Roll ads make the company tons of money, but influencer marketing is still the best way for brands to reach consumers. Influencers make videos that people skip ads to watch. The growing popularity of mobile video in general, and the continued dominance of YouTube specifically, makes it all the more important for marketers to find the right creators to work with. Here are 27 of the best platforms and tools to help you do that.
Best Platforms to Find YouTube Influencers
We have compiled the leading search tools for finding YouTube creators who can speak well about your brand and help you achieve your campaign goals.
1. Brandwatch Influencer Marketing Software
Brandwatch Influence is an end-to-end influencer marketing platform. It offers a massive database with more than 30 million influencer profiles across YouTube (as well as Instagram and TikTok). To help you find your way around this huge collection of YouTube influencers, use its powerful search features. Using filters like platform, audience demographics, social followers, topics, engagement, country, and language, you can zoom in on the potential candidates that will match your brand, target market, and campaign goals the best.
Brandwatch Influence helps you sort YouTube creators and influencers through their followers, average views, how their followers have grown over time, audience demographics, and more. You can also verify influencer accounts to see important stats like average watch times, dislikes, and audience per post.
Brandwatch Influence helps you find the perfect influencers for your campaign, connect and manage relationships with them, and track performance and ROI metrics in real time across all major networks. It also aids in identifying thought leaders. You can research your key audiences and industry to find trusted influencers, employees, experts, and journalists who can help amplify your brand’s message.
Furthermore, Brandwatch’s Consumer Research tool lets you collect YouTube videos and comments. You can request specific coverage to track comments on a particular video or monitor all videos and comments from a specific YouTube channel.
Brandwatch Influence frees you from the tedious tasks of manual influencer searches, tracking, and reporting. It also allows you to efficiently capture and store crucial influencer details, such as payment and contact information, streamline communication, and store contracts, freeing up your time for more strategic activities. You can keep all the details, files, and documents related to influencers in one place. You can track all your campaigns as they happen and share personalized reports with others using shareable links.
Brandwatch Influence also offers extensive resources to help you grow your brand via YouTube influencers. Apart from its extensive blog like this comprehensive guide to YouTube Influencer Marketing, it also holds regular webinars and events like masterclasses for live experts’ advice. It offers Brandwatch Academy for certification and upskilling. One of the top courses offered at the Academy is influencer marketing, which will teach you how to discover, manage, and analyze the right influencers for your campaign. Among its advanced lessons is all about the best practices in searching for the right influencers to work with:
Brandwatch has successfully worked with some of the world’s biggest brands and agencies. Some of its notable clients are Samsung, Insta360, BRIT Awards, Skyscanner, Glossier, and Carlsberg. TSL Media Group, an award-winning media tech company from Singapore, teamed up with Brandwatch to optimize its campaigns for Gen Z. With Brandwatch’s Consumer Intelligence, TSL effectively engaged younger audiences using video content.
TSL realized that generic strategies don’t work for Gen Z. Instead, they used a data-driven approach to create hyperlocal content that matches Gen Z’s preferences. Brandwatch’s social listening tools provide insights into online conversations, sentiments, and trends, which are crucial for this process. TSL also used focus groups, polls, surveys, and its own data tools to understand Gen Z better.
With these insights, TSL produced content that resonated with its audience. It used historical data and real-time trends to create accurate, relevant campaigns. By analyzing the performance of different content formats, TSL determined the best platforms, with TikTok and YouTube being the top choices. Brandwatch helped TSL craft authentic brand interactions by providing insights from genuine online conversations.
Key Features:
- Influencer discovery and vetting
- Performance tracking and reporting
- Workflow management
- Social media management
- AI-powered consumer intelligence
- Market research
- Customer care
Pricing:
Customized. Sign up on the agency’s form to schedule a meeting. (Starts at $750/month)
Key Features: Influencer Discovery, Influencer directory management, Creation of private influencer network, Campaign management and reporting, Broad platform coverage, Automated reporting,
Channels: YouTube, Facebook, Instagram, Twitter, Twitch, TikTok, Shopify
2. Upfluence
Upfluence hosts a database of over 1 million influencers across multiple social networks. It’s one of the best platforms to find YouTube influencers because it highlights creators who already love your brand. This matters a lot since data shows these influencers are seven times more likely to collaborate with you. The platform also finds influencers who genuinely match your brand’s style and message based on their data, content, and performance. Plus, it offers detailed tracking to help you make smarter decisions using its data-rich influencer profiles.
Upfluence’s search function automatically refines results in real time. There are two things that Upfluence does to make discovery manageable. First, you can assign a “weight” to each criterion so that the algorithm knows what’s more important (and who, therefore, is more relevant). Second, the platform won’t show you any of the influencers until you’ve narrowed your search down to a set of results you can handle.
Instead of seeing a list of results that refreshes each time you refine the search, you’ll see data about the overall group—how many influencers match the results, what the total reach is for all of them, and a breakdown of their relative influence (i.e. how many are macro-influencers, how many are micro, who’s in the top 5%, etc.). You’ll also get a snapshot of their collective audience’s basic demographic information. Once you’ve got the numbers down to something manageable, you won’t waste time wading through irrelevant results.
Here’s a quick look at how you can use Upfluence’s influencer search tool to find YouTube influencers to promote your brand:
To make the search even easier, Upfluence has dedicated pages for finding influencers by city, industry, and niche. You can search for influencers in cities from Albuquerque to Virginia Beach. Just click on a city, and you’ll see influencers grouped into categories. Click on a niche to quickly find influencers that match that category.
For example, here are three personal style and fashion influencers in Anaheim:
Searching by niche is just as easy as searching by city. You can find influencers in diverse areas like automotive, dance, historical reenactment, parenting, and street fashion. The same goes for searching by industry, with options like creative writing, sustainable fashion, interior design, women’s health, and more.
Upfluence also offers free tools like the YouTube engagement checker. This powerful tool gives you detailed insights into a channel’s engagement metrics. It’s great when you’re looking for influencers to work with because it can work as a competitor analysis tool. It provides valuable insights into how your shortlisted influencers measure against each other. This way, you can set realistic engagement goals and strategies based on solid data.
Upfluence’s success stories include doing work for AliExpress, Verizon, Marriott, Kodak, Keen, and Amazon. Universal Pictures turned to Upfluence to help promote its new All-Access Rewards Program. Upfluence created a powerful marketing campaign for Universal, which included finding the right influencers, matching them with the right audience, using social retargeting, and managing the whole campaign.
They partnered with four influencers over six weeks and used social ads to retarget the audience. These influencers were chosen to appeal to Universal’s target audience: people interested in movie streaming and family movie collections. The results were impressive, exceeding audience reach expectations by 73% and increasing visits and registrations for the All-Access Rewards Program. The influencers’ content was so engaging that it surpassed the industry average reach rate of 5%, achieving an amazing 33% reach rate.
Key Features:
- ChatGPT assistant
- Influencer analysis, matching, communication, gifting, tracking, and payment
- Campaign analytics
- Workflow management
- Budget and ROI tracking
Pricing:
Growth (one seat or user), Scale (5 seats), and Enterprise (25 seats) plans are available. However, you must book a meeting with the agency to get a quote. (A monthly fee starts at $478 per month.)
Key Features: Influencer Search & Discovery, Relationship Management, Campaign Management, Third Party Analytics, Automated Recruiting, Influencer Lifecycle Management, Team Collaboration Tools, Content Review, Campaign Reporting, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Payment Processing, Social Listening, Affiliate Management, Affiliate Campaigns,
Channels: Instagram, Youtube, Facebook, Twitch, Tiktok, Twitter, Pinterest, Blogs
3. Sprout Social
Sprout Social recently acquired Tagger Media, allowing it to offer a suite of influencer marketing features to streamline end-to-end influencer campaign management. If you specifically want to use it for finding YouTube influencers, it offers several tools to help you find right-fit influencers.
Its proprietary algorithm alone can streamline the process significantly. Called “the Affinity Engine,” it uses machine learning and audience psychographics to find brands and influencers that share a strong connection. For example, using an influencer’s followers can determine the main categories he/she appeals to.
This way, you can also possibly identify other categories you can target. For example, a fashion influencer can also be used to create lifestyle posts.
In addition to the algorithm, it also offers several other tools to help with the influencer selection process. This includes:
- Smart filters
- A custom landing page builder
- Signals
There are over 50 filters that you can apply. However, the true value of these filters lies in the fact that you can combine these filters in over a thousand ways.
The landing page builder (called Sync) lets you create your own custom landing page to find and qualify potential influencers. What makes this feature even more useful is that you can decide which info the influencer must share.
Signals is its proprietary social intelligence engine. It analyzes influencer data and tracks trends, equipping marketers to make data-powered strategies for precise audience targeting and effective collaboration.
Regarded as one of the most comprehensive influencer datasets available on the market, it shares a magnitude of data. This includes:
- More than 11 billion historical posts
- Profiles of nearly 280,000 global brands
- Support for over 11 languages
- Dozens of filters and reporting features
One Signals feature that deserves special mention is its competitive analysis. You can, for example, use it to see how many influencers your competitors hired per platform and the type of engagement they generated. Armed with this type of data, you can decide whether it would make sense for your brand to extend the campaign beyond YouTube.
Once you have a shortlist of potential influencers, you can also use its Content Health feature for more thorough research. It can be used, for example, to compare specific influencers by tracking key performance metrics like engagement by platform.
Customer reviews and success stories
Rachel Hazim, Senior Account Manager at RhythmInfluence who works with global clients like Starbucks, KFC, and Campbell’s, has highlighted how granular the influencer discovery is as her favorite feature. It’s easy to view analytics and offers a wealth of data which has helped them speed up talent sourcing to offer quick turnarounds to their clients.
Michael Batistich, Head of Insights and Analytics at We Are Social, likes how insights-driven the platform is. He also highlights the speed and reliability of the platform.
Hannah Biehn, senior manager at DEPT®, a pioneering technology and marketing services company that works with the likes of Audi, Patagonia, and Google, highlights the Signals reports – the platform’s flagship offer – as one of the platform’s strongest offerings for identifying the best creator for your campaign.
All these features help to speed up the influencer discovery and campaign management process significantly. If SlumberPod, another happy Tagger by Sprout Social user, was to quantify this number it would add up to between 10 and 20 hours per week.
Lindsey Negard, former marketing manager at SlumberPod, highlights its extensive reporting (which includes audience demographics), and recommended fees for paid partnerships, based on the estimated fees an influencer has earned per post and the average cost per engagement. She also lists content performance analysis as a noteworthy time-saving feature.
She commends the level and accuracy of the data.
“The platform shines by ensuring we identify the right people for our program from the beginning. We can include anyone in the program without worry. Their performance may pick up in six months, and by then, they are already a part of our program and their growth benefits us,”
she shares in the SlumberPod case study.
It’s not only happy users who have praised its influencer marketing capabilities but also the Digiday Technology Awards. Tagger by Sprout Social was selected as a finalist in the Best Influencer Marketing Platform category in 2023.
4. Creator.co
Creator.co is a Vancouver-based influencer marketing platform that focuses on YouTube, Instagram, and TikTok creators. At the moment, its primary services relate to finding influencers as well as creating and disseminating content. However, it has announced future expansion into a marketplace for creators and a platform for creators to drive sales of affiliate products and manage affiliate programs.
Brands love Creator.co because it’s got top-notch influencer search and insights. Its database covers over 300 million profiles from YouTube, TikTok, and Instagram, and its advanced analytics make finding and recruiting influencers easy. Plus, Creator.co helps you run big influence and affiliate campaigns smoothly.
Everything from managing creators, campaigns, content, payments, and analytics is all done in one easy-to-use dashboard. You will also have an account manager to help you develop strategies, recruit creators, and keep track of KPIs.
Here’s a quick look at how Creator.co helps young startups, brands, and agencies:
Creator.co has created templates for two types of campaigns. First, Shout-out campaigns enable influencers to experience new products in return for their creative talents. Sure, PewDiePie is unlikely to be interested in participating in a free-product campaign. However, you are likely to find many micro-influencers in your niche perfectly happy to promote your product in return for a freebie.
Alternatively, you might prefer to set up a Giveaway campaign, which enables influencers to support a brand while rewarding their fans at the same time. Giveaway campaigns are similar to Shout-out campaigns – except channel supporters receive free products.
Furthermore, Creator.co’s Creator Search tool helps you find and recruit the best creators for your brand. It comes with diverse filters that you can use to narrow down your search. Fill in your preferred gender, age, language, niche, and location. You’ll also get information about the creator’s account, like visibility, engagement, brand connections, topic tags, hashtags, keywords, and how fast their followers are growing. You can search by platform and target audience.
The dashboard on Creator.co keeps an eye on your social media campaigns as they happen and gives you real-time analysis. It can handle scheduling and posting for your own social media channels across all the major networks. It can also track what people say about your brand, your market, and even your competitors. This way, you can connect with potential customers and creators who already love what you do.
Here’s a success story on how Creator.co helped Aura, a maker of personalized hair care products, save time and resources in finding the right creators to work with:
Besides Aura, Creator.co works with respected clients like Colgate, FreeYumm, Inamorata, Target, and Walmart.
Creator.co also strives to provide top-notch service for brands and creators alike. Its team consistently attends industry events to learn more about the latest insights and trends. They recently attended Awin Global’s ThinkTank event in Chicago and the DX3 Showcase in Toronto, the biggest retail, marketing, and technology event in Canada.
Key Features:
- Influencer search, recruitment, and analytics
- Affiliate program management
- Campaign and influencer payment management
- Social media content and ad management
- Collaboration hub
Pricing:
Creator.co offers four subscription plans: Self-Serve, Start-up, Trailblazer, and Bespoke, which range from $460/month to over $3,000/month. As you upgrade to a higher plan, you will gain access to more advanced automated features. They also offer 15% savings on full-year payments. You must subscribe for at least three months and pay a one-time $395 onboarding fee.
Three agency plans (Boutique, Power House, and Global) are also available, starting at $7,495+ per year.
Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Fake Follower/Fraud Detection, Payment Processing, Social Listening, Competitor Research, Creator Marketplace,
Channels: Instagram, YouTube, TikTok
5. Modash
If you’re diving into YouTube influencer marketing, Modash is a platform worth considering. Modash offers an extensive database of nearly 9 million YouTubers globally, provided they have at least a thousand subscribers. This comprehensive database is particularly useful for brands looking to identify influencers who can effectively reach their target audience.
One of Modash’s standout features is its detailed filtering options. You can specify criteria such as the country of the YouTube influencer, subscriber count, and average views. For example, if you aim to work with smaller creators, you can filter for those with more than 5,000 but fewer than 50,000 subscribers and require them to have a high average view count, say around 15,000 views per video.
Additionally, Modash allows you to include specific requirements such as recent activity and availability of contact details. You can filter for influencers who have posted in the last 30 days, ensuring that you connect with active and relevant creators.
The platform goes beyond simple search functions by providing in-depth insights into each YouTube influencer. When you click on an influencer’s profile, you get access to valuable metrics such as engagement rates, which show how well the influencer connects with their audience compared to others of similar size. You also see a breakdown of their audience demographics and recent content on YouTube, which helps you assess their relevance to your brand and campaign objectives.
Modash also offers a unique look alike feature. If you find a YouTuber who perfectly matches your needs, you can use this feature to discover other similar influencers. By inputting the username of a successful influencer, Modash will generate a list of comparable YouTube creators, allowing you to scale your campaign with multiple influencers who have a proven track record of success. This cloning feature is especially useful for replicating successful strategies and expanding your reach within the same niche.
In addition to these advanced search and filtering capabilities, Modash provides robust analytics and reporting tools. These tools help you track the performance of your campaigns and measure ROI, ensuring that your marketing efforts are data-driven and effective. The platform’s detailed reports include metrics such as engagement rates, audience growth, and content performance, allowing you to refine your strategy and maximize impact.
Modash also simplifies the outreach process. The platform includes contact information for each YouTuber you find, making it easy to initiate conversations and negotiate collaborations.
Additionally, you can start a conversion within the platform itself. Just click on the “Start a Conversation” button and you will be taken to a new screen where you can message the creator and start collaborating.
Key Features: Influencer Discovery, Influencer Analytics, Influencer Campaign Monitoring, Influencer Management,
6. LTK (formerly rewardStyle)
LTK, based in Texas, is a global tech platform that helps lifestyle creators and influencers become top-tier brand partners. With over 13 years of exclusive sales data and performance metrics across different channels, LTK stands out in crafting influencer marketing campaigns for brands of any scale. They offer a range of products and services, from self-service to full-service, with proven ROI and comprehensive brand performance tracking.
Moreover, LTK boasts the largest influencer platform, with millions of shoppers using its highly-rated consumer-focused shopping app. Brands and agencies can use this platform to discover the right YouTube influencers for their needs.
LTK is known for its Brand Platform, which harnesses creator-powered marketing to grow its client’s businesses. Access to the platform helps clients put together the best-curated creators and reach the right audience on the proper platforms, courtesy of their advanced audience reporting.
LTK for brands uses AI to make influencer search and recruitment easier. Its recently launched Match.AI chooses the top creators based on their performance and engagement, helping brands optimize their programs faster. This not only benefits brands but also helps creators boost their visibility and earning potential. By tapping into LTK’s vast database of creator, brand, and shopper data across all platforms, the new AI software matches creators with brands to achieve the best results.
With Match.AI, LTK analyzes both historical and real-time product performance data. It looks at the products and categories that creators promote through LTK, identifies which creators effectively market products and brands to their audiences, and then provides personalized recommendations for brand-creator collaborations.
With its self-service product, LTK Connect, the company provides access to the world’s most trustworthy and top influencers, empowering brands to make the best selections and enjoy the results. LTK connects brands directly with creators to generate traffic, sales, and better brand awareness. This is useful for brands of all sizes, from small direct-to-consumer outfits to major global brands.
LTK Connect is for brands looking to go beyond just organic linking and engage creators through paid end-to-end campaigns and LTK 360 reporting. The platform gives brands insight into campaign performance within LTK’s network, including clicks, sales, and orders, as well as details about creators and their audiences.
Once a brand has set up a campaign and filled in all the details, they can start searching for creators using the casting tool. Brands can search and filter creators based on factors like asking rate, follower count, and other demographics. Depending on the plan chosen, you can partner with a set number of creators each month. Connect Launch allows partnerships with up to 30 creators per month, Connect Pro allows up to 100, and Connect Scale offers unlimited access to creators.
Using results from the most reliable loop on influencer data and feedback, brands can optimize their engagement with special influencer opportunities and win more sales. LTK’s full-service team of top industry experts is hands-on in simplifying and amplifying their clients’ influencer journey.
LTK is a highly acclaimed platform with a huge reach and incredible success stories. It recently received the 2024 Gold Award for Most Innovative Technology from the US Partnership Awards.
Source: partnershipawards.com
Its impressive roster features 1 million brands and over 7,000 retailers. With creators spanning more than 160 countries, LTK has collectively invested $2.5 billion in them. It also boasts millions of monthly shoppers and achieves an annual online sale of $4 billion.
Key Features:
- LTK Marketplace
- Retail media networks
- Insights via LTK Benchmark
- Content licensing
- LTK Shops
- White label services
Pricing:
With LTK Connect, brands can connect directly with LTK’s creators and shoppers. They can subscribe to any of these three plans: Connect Launch, Connect Pro, and Connect Sale. The starter cost is $417 per month, paid as one annual fee of $5,000.
Key Features: Search/Discovery, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Product/Gifting Tools, Forms and Compliance, Payment Processing,
Channels: Instagram, TikTok, YouTube, Facebook, Pinterest, Twitter, Blogs, LTK App
7. Skeepers
Skeepers is an influencer marketing platform primarily centered around YouTube, with additional capabilities for TikTok and Instagram. It’s a SaaS-based solution that covers all aspects of user-generated content (UGC), making it a convenient one-stop shop for shopper engagement. Unlike any other company, Skeepers allows brands to utilize every form of UGC, from creation and collection to management and activation. With innovative, AI-based solutions, Skeepers ensures that both brands and consumers enjoy trusted and authentic experiences.
Based in Marseille, France, with offices in Europe and New York, Skeepers helps brands by automating and expanding outreach to brand ambassadors. It collects text reviews and social posts, enhances seasonal promotions, and keeps campaigns up-to-date. Skeepers’ community includes over 100,000 pre-vetted nano and micro-influencers who create genuine content about brands and products, leading to increased conversions and greater brand awareness.
Skeepers’s distinguished feature is its “Personal Profile” tool. This function aids you in narrowing down YouTube influencer searches based on specific criteria, ensuring that the people chosen align with your brand image and objectives. Skeepers also assists in refining your search to pinpoint influencers who can provide quality UGC. Moreover, you can obtain influencer content rights, allowing you to reuse photos and videos across marketing campaigns.
Furthermore, Skeepers’ Creator app makes it easy to find and choose the perfect ambassadors for your campaign. These selected influencers can then effortlessly promote your product directly from their phones, creating captivating and genuine videos.
One of Skeepers’ standout products is Consumer Video, which empowers your brand ambassadors to create high-quality and inspiring videos on a large scale. Using advanced AI, the platform filters through content to showcase only the most captivating stories, helping your products connect with real-life experiences. Creators receive a customized, step-by-step brief tailored to your brand’s design standards, guiding them in crafting their videos. Meanwhile, Skeepers’ AI identifies and selects the best content to enhance your campaigns.
Here’s how it works:
Skeepers’ UGC video production solution covers everything, from permissions to licensing rights. They provide a range of tools, features, and designs that match your brand identity. Their team helps select top video creators and makes it easy to share content on your favorite social media platforms. You can boost your marketing efforts by linking QR codes to product pages, reviewing relevant sales stats, and tracking results using personalized dashboards and reports.
Skeepers serves a variety of industries, including retail, fashion, beauty, electronics, food and beverage, home and garden, as well as consumer services and goods. Skeepers also features a library of eBooks, white papers, and guides that you can download for free. These resources are carefully designed to enhance your understanding of marketing and customer experience. One particularly insightful read is the influencer marketing trends for 2024:
Skeepers has an impressive list of clients, including Moulinex, Beautyblender, Bioderma, Yves Rocher, and Decathlon. Yves Rocher, a French skincare and perfume company, offered plant-based beauty products to 30 million customers worldwide. The brand wanted authentic and reliable videos of customers sharing their experiences with the product. Yves Rocher partnered with Skeepers and used its Consumer Video platform to enable customers to create videos quickly and easily. These UGC videos were then shared on the brand’s websites and social media channels, spreading the brand message through genuine community content.
As a brand looking for YouTube influencers, tapping into the Skeepers community can give you an idea of how to work with these creators.
Here’s how it went:
Key Features:
- Real-time campaign performance monitoring and reporting
- Customer data activation (online or offline client/purchase data analysis)
- Live shopping
- Review collection and management
Pricing:
Rates are upon request. You may reach them by completing the sign-up form on their Influencer Marketing page.
Key Features: Campaign Management, Influencer Discovery, Social Media Monitoring, Faceted Search / Filtering,
Channels: Tik Tok, Instagram, Shopify, Retail Sites, Brand Website
8. Influencity
What started as a small platform focused on Twitter and with around 100 influencers, Influencity quickly adapted and now enables brands and agencies to discover influencers on YouTube, TikTok, and Instagram. Headquartered in Valencia, Spain, Influencity currently sits comfortably as one of the best platforms to help brands find influencers for campaigns through efficient discovery tools, audience analysis, and more.
You won’t be short on influencers at Influencity since it indexes over 170 million influencers. However, you don’t have to be intimidated by the thought of going through millions of influencers. Influencity makes the process easy for you through AI, helping you find influencers that will be most relevant to your campaigns.
Influencity’s Discover Tool utilizes data from various platforms, including YouTube, to find great influencers for you. They also offer audience analysis features that allow you to see the results before and after each campaign done with the influencer.
Influencity also lets you contact influencers directly through its platform. An influencer’s public email address will automatically be included within their profile in the platform’s IRM tool, and you can add any additional emails they provide you with. This makes it easy for you and your team to contact and stay up-to-date with an influencer all in one place.
Key Features:
- Influencer marketing pool customization
- Influencer results forecasting
- Seeding campaign management
- Collaboration management
- Customized campaign reports
Pricing:
Influencity’s four plans (Basic, Professional, Business, and Custom) offer a free 7-day trial. Pricing starts at $98. If you pay for a full year, you get a 20% discount.
Key Features: Search/Discovery, Influencer Lifecycle Management, Influencer Relationship Management, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Fake Follower/Fraud Detection, Exportable reports, Team/Collaboration Tools,
Channels: Instagram, YouTube, TikTok
9. Favikon
Paris-based Favikon stands out in the digital marketing realm as a cutting-edge YouTube influencer marketing platform designed with the unique needs of both B2B and B2C campaigns in mind. Its AI-powered approach to influencer discovery makes it a formidable tool for brands aiming to maximize their ROI in the influencer marketing space. Favikon is revolutionizing how brands connect with content creators across all social media platforms with features tailored to identify the perfect YouTube influencers.
The heart of Favikon’s offering lies in its AI-Powered Creator Discovery, boasting access to over 10 million creators across more than 600 AI-powered niches. This vast network, combined with the platform’s intuitive search capabilities, allows you to effortlessly find influencers who align perfectly with your brand’s vision and objectives. Whether your focus is on mainstream categories like fashion and tech or niche interests, Favikon’s extensive niche coverage ensures you find creators who resonate with your brand’s needs.
Favikon further enhances the influencer selection process with AI-powered precision and Relevance, significantly reducing the time and effort required to identify suitable YouTube influencers. This efficiency is complemented by Full Social Coverage, providing AI-generated descriptions that offer deep insights into creators’ roles within the digital ecosystem. Favikon’s unique badges and niche categorizations further refine the discovery process, allowing for easy comparison and selection of creators.
Key Features:
- Extensive niche coverage
- Industry trends tracking
- Performance insights
- AI-enhanced social rankings
Pricing:
Favikon offers four pricing plans, beginning at €99/month (approximately $107). A free plan is available to introduce users to the platform, and a free trial is also available for their paid plan.
Key Features: Search/Discovery, Content Review, Content Library, Influencer Analysis,
Channels: Linkedin, X, Instagram, Youtube, TikTok
10. NeoReach
Before everyone realized the importance of data and analytics, the people at NeoReach were busy coding algorithms that could mine as much data about influencers and their audiences as possible. With over 3 million influencers and 40 different criteria to search them, the platform offers a quick and intuitive way to narrow your results—not only down to the right influencer, but to the right audience. Once you’ve found them, the integrated campaign management and reporting tools make the platform a real end-to-end solution.
With such powerful software under the covers, NeoReach originally targeted high-end, Fortune 500 companies. While that remains their primary goal, they also offer a scaled-down version for smaller companies seeking an affordable way to discover influencers and manage campaigns.
NeoReach, located in San Francisco, offers a wealth of resources such as blogs, industry reports, guides, and infographics. It also has a dedicated page for Top Lists, which features various niches’ most influential social media influencers.
Key Features:
- Influencer sourcing, scheduling, contract writing, and negotiation
- Campaign strategy, direction, and coordination (including influencer payment)
- Creative brief development
- Shipping and logistics (for influencers to receive your products)
- Detailed reporting and insights
- AI-based fraud detection system to spot fake social credentials
- Paid social ads
- Experiential activations (online and offline events)
Pricing:
The agency contacts you and customizes a plan after you specify the services you need in their sign-up form.
Key Features: Campaign Management, Search/Discovery, Influencer Relationship Management, Team Collaboration Tools, Campaign Reporting, Influencer Analysis, Audience Analysis, Forms and Compliance,
Channels: Facebook, Twitter, Instagram, YouTube, Pinterest, Snapchat
11. Later Influence
Mavrck acquired Later, merging the two companies into one brand. With this change, they introduced a new logo and mission to represent their unified identity and goals. Later is a full-scale influencer marketing and ambassador platform you can use to assist you at all stages of your campaigns. This includes tools to help with discovery, activation, management, incentivization, syndication, and management.
Later looks at your existing customer database to determine who already has a large enough relevant following to act as a brand ambassador. You can opt to add employees to the system too. Then, if you want to widen the net of people promoting your products, you can use Later to find relevant influencers in your niche based on audience demographics like age, gender, and location. You can search by social network: YouTube, Instagram, Facebook, Pinterest, Twitter, and blogs. So, if you are looking for YouTube influencers, Later will provide you with a selection of both existing stakeholders (customers/employees) and many of the best YouTubers making videos about your niche.
Later finds global influencers by country and region. It provides detailed information, making it easy for you to evaluate an influencer’s fraud and brand safety risk. You can filter by their past performance, keywords, and topics.
Once you’ve found suitable YouTube influencers and advocates, Later helps you activate them, engaging them to create content, rate and review your product, and provide brand insights. In addition, they can refer new consumers via trackable referral links and promo codes. At the same time, you can use Later to engage your existing customers to create content and reviews.
You can then manage this entire process within Later, saving time and scaling your influencer marketing programs with customized campaign workflows.
Key Features:
- Audience search filters
- Cost per engagement and cost per thousand impressions forecasting
- Brand and sales lift studies
- Influencer content syndication and reviews
- PayPal and TangoCard integrations
- Real-time, client-ready reports
Pricing:
You can book a demo or fill out the form on Later’s Contact Us page to get pricing details.
Key Features: Search/Discovery, Influencer Relationship Management, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools,
Channels: Facebook, Instagram, YouTube, Pinterest,TikTok, Twitter, Twitch, Blogs
12. Grin
Grin focuses on eCommerce businesses with integrations into most major shopping platforms. You can use it to manage all your influencer marketing relationships in one place. It features tools for every function of influencer marketing: relationship management, reporting & analytics, content management, product seeding, payments, and discovery & recruiting.
Of course, it is the discovery & recruiting tool that you will use to find the best YouTube influencers for your brand, along with those on most other major social networks. Grin emphasizes the importance of searching for influencers who align with your brand. Its influencer audience report shows you a credibility score to indicate how genuine an account’s engagement is, along with other key audience metrics.
If you already work with successful influencers, you can use Grin to recruit influencers similar to your current top performers. Its lookalike tool allows you to input your best influencers and find new creators with similar audiences, engagement, demographics, and reach.
You might find that you already have customers operating successful and popular YouTube channels. You can use Grin’s influential customers tool to find devoted customers with highly engaged followings and recruit them as influencers for your brand. Grin also includes a social listening tool so that you can discover references to your brand. This influencer discovery engine reveals who’s talking about your brand and how well they’re being heard.
Once you have discovered suitable YouTube and other influencers, you can use Grin as your single influencer communications hub. Every message between your team and influencers lives in one place. It integrates seamlessly with all your platforms, including Gmail, Slack, SMS, and Outlook.
Grin, based in Sacramento, California, has worked with top brands in the past, including Uber, Skims, ConAir, Caraway, Hershey, and Kylie Cosmetics.
Key Features:
- AI-powered creator search, influencer analysis, and comparison
- Curated prospects list
- Fake creator check
- Engagement rate calculator
- Cost per impressions calculator
- Website and software integrations
Pricing:
Rates are tailor-fitted according to the nature and scope of the client’s influencer marketing program (GetApp: $999/month)
Key Features: Content Amplification, Search/Discovery, Influencer Lifecycle Management, Influencer Relationship Management, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance,
Channels: Facebook, Instagram, TikTok, Twitter, Twitch, YouTube
13. Ubiquitous
Ubiquitous is carving out a significant niche within influencer marketing, especially for brands looking to leverage YouTube, the original powerhouse of influencer content. They do this through their latest creation – their influencer marketing platform. This platform distinguishes itself with a comprehensive suite of tools designed to enhance the efficiency and effectiveness of influencer campaigns on YouTube.
Among the numerous features available, the creator search tool is a standout. It allows you to sift through over 100 million influencers across various platforms, with a particular focus on YouTube. The tool is also equipped with advanced filters to narrow down creators not just by demographics or follower counts, but also by more nuanced metrics like engagement rates and content style, ensuring a perfect brand-creator match.
Understanding the competitive landscape is crucial on YouTube, where content saturation can dilute brand visibility. Ubiquitous provides a competitive brand analysis tool that helps you identify not only who your competitors are collaborating with but also the strategies behind their successful campaigns. This insight allows you to refine your strategies and identify potential influencer partnerships that could yield high engagement.
Moreover, Ubiquitous prides itself on being data-first, providing real-time analytics that helps you measure campaign performance and adjust tactics on the fly. This capability is critical on YouTube, where video performance can provide deep insights into viewer preferences and behavior, allowing for rapid strategic pivots.
Despite its robust offering, Ubiquitous is accessible cost-wise, offering free access to its platform. This is particularly advantageous for small to medium-sized enterprises looking to explore YouTube influencer marketing without the upfront investment typically required by other platforms.
Notable Campaigns
The best way to measure the success of their YouTube influencer marketing platform is through detailed case studies. One such case study involves Litter-Robot, a company that created a self-cleaning litter box for cats. The company decided to use the Ubiquitous platform to identify influencers and launch campaigns across YouTube, Instagram, and TikTok. By the end of the first week, the influencers picked, generated 66.6 million views, resulting in 93,000 website visits.
How did they do it?
Ubiquitous achieved success for Litter-Robot on YouTube by selecting influential tech reviewers with at least 500K subscribers, such as iJustine. They allocated 25-30% of the budget to YouTube, despite higher costs, to target high-intent consumers. The selected influencers created detailed tech reviews with parameterized URLs to track engagement through the Ubiquitous platform. If you want to know more about the content created for the campaign, iJustine’s YouTube review below should provide insights.
Key Features: Influencer Search & Discovery, Campaign Management, Content Creation, Influencer Marketing, Full Campaign Design,
Channels: TikTok, Instagram, YouTube
Why Work with a YouTube Influencer?
Wyzowl, a top explainer video agency, found that 91% of businesses use videos to market their brands, products, and services. This number has been at an all-time high since Wyzowl started monitoring it nearly ten years ago.
Short-form video content on TikTok and Reels has gained popularity, but YouTube remains the king of video-sharing platforms. This is unsurprising since:
- YouTube is the second most popular website in the world, getting over 110.28 billion visits every month.
Source: semrush.com
- The vast majority of people worldwide say that YouTube has helped them discover new brands or products.
Source: thinkwithgoogle.com
- Joanna Hawkes, the EVP of Strategy at Carat, a US media agency, pointed out that YouTube is great for reaching specific audiences. She noted that YouTube's role in media has changed. With connected TV feeling more like traditional TV and social media becoming unpredictable, YouTube now hits a sweet spot between the two. It gives users more control and searchability than social media while still offering fresh content that's not stuck in the usual TV formats. Brands should take advantage of these strengths. By doing so, they can reach specific interests, experiment with different formats, and provide unique content that stands out.
At this point, not using YouTube for marketing or promotion is a huge missed opportunity. YouTube influencer marketing, in particular, is a strategy that shouldn’t be overlooked. It perfectly combines promotional material with authentic storytelling that grabs people’s attention. Instead of focusing on YouTube ads that most viewers are eager to skip, influencers engage customers in a way that feels genuine and relatable.
Need more convincing? Here are more reasons why you should partner with a YouTube influencer:
YouTubers are perceived as more relatable than celebrities.
Over 500 hours of video are uploaded to YouTube every minute, which is a lot of digital content available for consumption. YouTubers with established followers can help you stand out on this saturated platform. That being said, the YouTuber influencer's follower count is a priority but not the most important aspect. YouTubers build brand recognition four times better than celebrities.
Viewers care more about story and relevance. In fact, the majority of Gen Z say viewers prefer content that they can relate to than what’s on trend. This shows how much authenticity and transparency matter to people. The majority of influential YouTubers are ordinary people who are relatable and who viewers perceive as more accessible than celebrities. They also cover a wide range of topics and niches, so you can reach almost anyone.
Source: blog.youtube
The mix of long-form and short-form video content has a superior lifespan.
Short-form videos are popular and the most effective social media content this year. As such, brands that use Instagram, TikTok, Snapchat, Pinterest, and YouTube all encourage content creators to make short videos. But the top influencers and creators also make high-quality long videos for YouTube. Why? Because YouTube is the video platform.
While top content creators are on multiple platforms, the most successful ones often start as YouTubers. YouTube gave them the time to build their reputation and fan loyalty in a way other platforms can't. Viewers spend a lot of time on YouTube, which helps them get to know their favorite creators better.
Alexandre Saillard, director of influencer casting at Fo-llow Agency, said that YouTube influencers have an emotional connection with their audience that's seven times stronger than on any other platform.
Source: kolsquare.com
Furthermore, DataReportal reported that YouTube is the top video entertainment app with the most active users and the most time spent on it. Globally, YouTube has more active users than any other mobile app. YouTube is basically a synonym for video. The great thing is that YouTube supports both short and long videos, with YouTube Shorts getting over 70 billion daily views.
There are diverse options for video content.
As YouTube continues to expand, new and exciting promotional possibilities emerge. YouTube influencers are at the forefront of video trends. With their expertise in creating engaging content, they keenly understand what resonates with their audience. Here are some common types of influencer marketing campaigns to explore:
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Tutorials/How-Tos
Having a creator demonstrate how to use your product is a refreshing departure from typical scripted advertising. Tutorials offer a unique approach to blending promotional content with valuable information that viewers are interested in learning.
Source: thinkwithgoogle.com
One of the most well-known YouTubers who upload tutorials, practical skills, DIY projects, and how-tos is @DadhowdoI. This YouTube channel, boasting 4.85 million subscribers, showcases instructional videos by a Dad who teaches everyday tasks such as tying a tie, changing a tire, shaving, and more. Here’s one of his popular videos, with 1.1 million views:
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Unboxing
Unboxing videos are becoming increasingly popular because they're both fun and informative to watch. They have become so mainstream that there are now YouTube unboxing influencers. These videos give viewers a "first-look" experience and educate them about the product before buying. Viewers can share the joy and anticipation while unboxing the product and understand its features and services.
As the author of Steve Jobs, Walter Isaacson, famously said,
"Steve [Jobs] and I spent a lot of time on the packaging. I love the process of unpacking something. You design a ritual of unpacking to make the product feel special. Packaging can be theatre, it can create a story.”
Packhelp, a marketplace for custom-branded packaging, shared an insightful video on how to create a killer unboxing video:
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Day In the Life
When YouTubers share their daily routines on camera, it gives viewers a glimpse into their everyday lives. These video diaries feel genuine and easy to relate to. Not only that, but they're also a great chance for YouTube influencers to subtly showcase products they use in their day-to-day activities. Vloggers who make these daily diaries cover all sorts of topics, like their jobs, culture through food and cooking, lifestyle choices, hobbies, and more.
A simple #dayinmylife search on YouTube yielded over 270,000 videos.
FlexClip shares a comprehensive guide on creating a #dayinalife video on YouTube and TikTok.
Platform Success Stories: Impressive Case Studies and Campaign Results
In this section, we present five companies and the innovative online solutions that played a crucial role in their successful YouTube influencer campaigns. These case studies demonstrate the power of strategic partnerships and creative marketing tactics in achieving outstanding results.
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Woodbrass
Paris-based musical instrument and equipment retailer Woodbrass wanted to add video-based testimonials on its product pages. The business, which already featured educational videos on its official portal, used Skeepers to send invitations, asking customers to create video reviews using simple production steps. The online solution then collected and identified the submissions that best represented the brand. The platform also handled the video editing, optimization, and publication for the Woodbrass e-store. By the end of the campaign, Woodbrass approved and shared 200 customer videos for a year, which resulted in 290,000 YouTube views and an over 23% conversion rate for the brand.
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Target
Target worked with Open Influence to shortlist influencers who can highlight Black female-owned brands in its stores. The superstore chose digital storyteller Hallease Narvaez from five candidates to inspire the entrepreneurial spirit and amplify the voice of underrepresented communities. Her five-part series titled Convos with CEOs, featuring products sold on Target, garnered over 6.4 million views, 4.2 million impressions, and 20,900 engagements. The series won the YouTube Works Awards (Brands as Creators category) and Shorty Awards for retail and eCommerce.
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Tezos
Tezos sought NeoReach's expertise to build brand awareness for the business as a fun and accessible open-source blockchain network, specifically directing traffic to its Build, Play, Collect homepage. NeoReach chose nine YouTube influencers in crypto, gaming, tech, and entertainment with low audience overlap. They endorsed the brand's reputation in the NFT space, ease of use, energy efficiency, Tezos' Formula 1 partnership, and the blockchain company's educational videos. The campaign produced over 1.1 million views, over 40,000 fan engagements, 1.33x ROI, and $167,000 in influencer media value.
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Revlon
Revlon turned to Traackr to launch a makeup collection inspired by the Wonder Woman 1984 film. The campaign on the power of makeup involved a multi-platform and multi-format approach, which included a long-form YouTube video, a short-form TikTok and Instagram video, and still images on IG. The brand built an influencer database using Traackr's creator discovery, vetting, and campaign management tools. For YouTube, Revlon tapped “opposite twins” Niki and Gabi DeMartino, who have over 9 million followers, for one of their "sister swap" videos. Their content for the campaign earned 2.5 million video views.
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Vivaia
Eco-friendly British footwear brand Vivaia hired impact.com's managed services team to increase traffic to their website and social channels for wider brand awareness. The influencer marketing specialists created briefs detailing the deliverables for the chosen 20 YouTube and five Instagram creators. The influencers’ YouTube videos, which ran for two minutes or more, received 100,000 views, or five times more than the proposed number. Of all the YouTube creators, Selena Trevino —an economist-cum-digital creator with over 69k followers—delivered thrice as many impressions, views, engagements, and link clicks.
Make the Best "Audience-Fit" Choice with Influencer Marketing Solutions
When YouTube first launched in 2005, no one knew how big it would become—not just financially, but in terms of its influence on the media landscape. As the dominant video streaming and sharing service, digital marketers know it’s an important part of any brand’s marketing strategy. And, of course, influencer-generated content is fast becoming retail brands’ go-to method for marketing. All of the platforms listed here are excellent in their own right, and each has something that sets it apart from the others. If you’re on the hunt for YouTube influencers, you can’t go wrong with any of them.
Looking for influencer discovery platforms for other social channels? Check out all of our reviews to brush up on some of the best influencer marketing platforms out there.
Frequently Asked Questions
What is the best platform to find YouTube influencers?
Our 27 recommended tools are the leading influencer search platforms in the market. The description, key features, and pricing provided for each solution aim to help you decide what's suitable for your business, based on your needs, goals, and budget.
- Grin
- Creator.co
- Sprout Social
- Brandwatch Influencer Marketing Software
- Upfluence
- Ubiquitous
- LTK (formerly rewardStyle)
- Skeepers
- Klear
- Modash
- Influencity
- Favicon
- InsightIQ
- Julius
- Open Influence
- NeoReach
- Brandbassador
- CrewFire
- CreatorIQ
- Mavrck
- IZEA
- Mention
- Heepsy
- Traackr
- Tribe Dynamics
- Aspire (formerly AspireIQ)
- impact.com
Who are the highest-paid YouTube influencers?
Forbes names the following as the top-earning influencers on YouTube:
- Entrepreneur and stunt philanthropist Jimmy Donaldson (MrBeast): $82 million, 312 million followers
- Former engineers-turned-comedian/entertainers Rhett James McLaughlin and Charles Lincoln “Link” Neal III (Rhett & Link): $35 million, 51 million followers
- Boxer and stunt artist Jake Paul: $34 million, 66 million followers
- Rapper and boxer Olajide Olatunji (KSI): $24 million, 112 million followers
- Entrepreneur and former competitive dancer Charli D’Amelio: $23 million, 213 million followers
Discover more YouTube personalities in our article "YouTube Money Stats – Just How Much Do the Top YouTubers Make?"
What other platforms do YouTubers use?
YouTubers use other platforms like Dailymotion, DTube, Vimeo, Twitch, Vevo, Odysee, Flickr, Metacafe, Instagram, Facebook, X and blog platforms. These alternative options provide YouTubers, both private and professional users, with a wide range of choices for posting their content or exploring alternative content.
Where can I find YouTube influencers?
Here are some of the best tips on where to find YouTube influencers for influencer marketing campaigns:
- Know your target audience
- Know the YouTube creator tiers
- Work with targeted Google searches
- Take advantage of YouTube’s Search and Discovery section
- Keep checking the YouTube trending tab
- Search relevant and trending hashtags in YouTube’s search
