The 16 Best Platforms to Find YouTube Influencers in 2022

By the end of the year, 82% of all IP traffic will be video. From the cord cutters who replaced cable TV with streaming services to the Gen Z-ers who’re tuning in to watch Snapchat’s new original programming, the internet itself could be called the world’s largest television network. But if you were thinking you could look at the old model of broadcast advertising and just adapt it to this new reality, you’d be missing out on far more effective ways to exploit this trend. For one thing, you’d be forgetting that the “cord cutters” have done so because they’d rather pay a monthly fee than watch commercials. But more than that, TV as we’ve known it is slowly going extinct.

While Snapchat, Instagram, Facebook, and Twitter all feature some kind of video sharing and viewing features, YouTube is still the biggest mobile video platform around. Its very name is synonymous with mobile video; it accounts for more than half of all the video traffic gobbling up bandwidth on mobile phone networks

The point here is that YouTube and its dominance of the video streaming segment aren’t going anywhere for the foreseeable future. In-Stream and Pre-Roll ads make the company tons of money, but influencer marketing is still the best way for brands to reach consumers. Influencers make the videos that people skip ads to watch. The growing popularity of mobile video in general, and the continued dominance of YouTube specifically, makes it all the more important for marketers to find the right creators to work with. Here are 16 of the best platforms and tools to help you do that.

The 16 Best Platforms to Find YouTube Influencers:

1. Grin


Grin focuses on eCommerce businesses with integrations into most major shopping platforms. You can use it to manage all your influencer marketing relationships in one place. It features tools for every function of influencer marketing: relationship management, reporting & analytics, content management, product seeding, payments, and discovery & recruiting.

Of course, it is the discovery & recruiting tool that you will use to find the best YouTube influencers for your brand, along with those on most other major social networks. Grin emphasizes the importance of searching for influencers who align with your brand. Its influencer audience report shows you a credibility score to indicate how genuine an account’s engagement is, along with other key audience metrics.

If you already work with successful influencers, you can use Grin to recruit influencers similar to your current top performers. Its lookalike tool allows you to input your best influencers and find new creators with similar audiences, engagement, demographics, and reach. 

You might find that you already have customers operating successful and popular YouTube channels. You can use Grin’s influential customers’ tool to find devoted customers with highly engaged followings and recruit them as influencers for your brand. Grin also includes a social listening tool so that you can discover references to your brand. This influencer discovery engine reveals who’s talking about your brand and how well they’re being heard.

Once you have discovered suitable YouTube and other influencers, you can use Grin as your single influencer communications hub. Every message between your team and influencers lives in one place. It integrates seamlessly with all your platforms, including Gmail, Slack, SMS, and Outlook.

Key Features: Content Amplification, Search/Discovery, Influencer Lifecycle Management, Influencer Relationship Management, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance,

Channels: Facebook, Instagram, TikTok, Twitter, Twitch, YouTube

2. focuses on influencers operating on YouTube, Instagram, and TikTok. At the moment, its primary services relate to finding influencers and creating and disseminating content. However, it has announced future expansion into a marketplace for creators and a platform for creators to drive sales of affiliate products and manage affiliate programs.

You can purchase four subscription levels to, with the main difference being the level of automation. The cheapest plan, Self-Serve, is like the other influencer platforms we cover in this post. estimates that this plan offers you 40% automation, with you having to take actions for the remaining 60% of a campaign. The Start-Up plan increases automation levels to 60%. Finally, the two most expensive plans, Trailblazer (85% automation) and Bespoke+ (98% automation) leave much more to’s software and its team of industry experts, with clients only having to give final approval. has created templates for two types of campaigns. First, Shout-out campaigns enable influencers to experience new products in return for their creative talents. Sure, PewDiePie is unlikely to be interested in participating in a free-product campaign. However, you are likely to find many micro-influencers in your niche perfectly happy to promote your product in return for a freebie. 

Alternatively, you might prefer to set up a Giveaway campaign, which enables influencers to support a brand while rewarding their fans at the same time. Giveaway campaigns are similar to Shout-out campaigns – except channel supporters receive free products. 

Key Features: Content Amplification, Search/Discovery, Influencer Lifecycle Management, Influencer Relationship Management, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Exportable reports,

Channels: Instagram, YouTube, TikTok

3. Upfluence


Also a great campaign management tool, Upfluence also hosts a database of over 1 million influencers across multiple social networks. What makes its search function so good is the ability to keep refining the thousands and thousands of results in real time without it ever feeling overwhelming. With most search tools, you enter your criteria and a list of influencers appears, along with their profile pics and basic data about them and their account. It can make it hard to parse through the results to find the most relevant people.

There are two things that Upfluence does to make discovery manageable. First, you can assign a “weight” to each criteria, so that the algorithm knows what’s more important (and who, therefore, is more relevant). Second, the platform won’t show you any of the influencers until you’ve narrowed your search down to a set of results you can handle. Instead of seeing a list of results that refreshes each time you refine the search, you’ll see data about the overall group—how many influencers match the results, what the total reach is for all of them, and a breakdown of their relative influence (i.e. how many are macro-influencers, how many are micro, who’s in the top 5%, etc.). You’ll also get a snapshot of their collective audience’s basic demographic information. Once you’ve got the numbers down to something manageable, you won’t waste time wading through irrelevant results. 

Key Features: Influencer Search & Discovery, Relationship Management, Campaign Management, Third Party Analytics, Automated Recruiting, Influencer Lifecycle Management, Team Collaboration Tools, Content Review, Campaign Reporting, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Payment Processing, Social Listening,

Channels: Instagram, Youtube, Facebook, Twitch, Tiktok, Twitter, Pinterest, Blogs

4. Aspire (formerly AspireIQ)

Aspire (formerly AspireIQ)

One of the earlier players in the IM platform game, AspireIQ used to be known as Revfluence. It was an exceptional product back then, and got even better after some feature updates (and the rebrand). In addition the standard search and discover tools, AspireIQ added some new ways to discover influencers you might not otherwise have found.

First, there’s something called QuickMatch, essentially a Tinder for influencers. The platform serves up a bunch of suggestions based on past searches, and you can skip them or add them to the list. Next, you can use a social listening feature to monitor for mentions of your brand, compiling lists of those who do. As you scroll through the list of mentions, you might be surprised to find some people with plenty of influence. Finally, you can also do visual searches: feed AspireIQ an image (maybe one that got great engagement in a previous campaign), and the software will serve up content that’s visually similar to what you supplied. This obviously isn’t something that works directly with YouTube, but you can find people this way and choose to only see accounts of people who also have YouTube accounts.

Key Features: Search/Discovery, Influencer Relationship Management, Influencer Marketplace, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Payment Processing, Social Listening, Competitor Research, Visual Discovery, Influencer Content Amplification,

Channels: Instagram, YouTube, Facebook, Twitter, Pinterest, Blogs

5. NeoReach


Before everyone realized the importance of data and analytics, the people at NeoReach were busy coding algorithms that could mine as much data about influencers and their audiences as possible. With over 3 million influencers and 40 different criteria to search them, the platform offers a quick and intuitive way to narrow your results—not only down to the the right influencer, but to the right audience. Once you’ve found them, the integrated campaign management and reporting tools make the platform a real end-to-end solution.

With such powerful software under the covers, NeoReach originally targeted their platform to high end, Fortune 500 companies. These days, that’s still the goal, but they do offer a scaled down version for smaller companies who need an affordable way to discover influencers and manage campaigns. 

neoreach logo

Key Features: Campaign Management, Search/Discovery, Influencer Relationship Management, Team Collaboration Tools, Campaign Reporting, Influencer Analysis, Audience Analysis, Forms and Compliance,

Channels: Facebook, Twitter, Instagram, YouTube, Pinterest, Snapchat

6. Julius


Julius began its life as a purpose-built discovery tool, and has since expanded to include campaign management features as well. Because of its early history, the search function is still the standout feature of the platform. A big differentiator here is the that the influencer profiles aren’t just the result of an algorithm scraping data off the social web. There is that, of course, but there’s a human element at play here. They’ve got a team of people whose jobs are to constantly pore over profiles and fill in any of the blanks that the algorithm missed—like whether or not a potential influencer has worked (or is working) with other brands. That’s not all they add; there’s much more information you can get than out of a straight software-driven tool. 

Key Features: Search/Discovery, Influencer Relationship Management, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Forms/Compliance,

Channels: Instagram, Facebook, Twitter, YouTube, Pinterest, Twitch, TikTok, Snapchat

7. Tagger Media

Tagger Media

Like all the platforms on this list, Tagger’s deep reliance on data is the key to its discovery tool. It boasts over 50 search criteria to choose from, with a big focus on understanding an influencer’s audience. You can actually learn quite a bit here, as Tagger’s software isn’t just indexing data points and analysing them. Some of the data also comes from a social listening engine that’s constantly monitoring and analysing the conversations on the social web. Here, Tagger gleans some highly accurate psychographic information that can be put to good use.

Such as: once you’ve found a creator with the kind of followers you’re looking to market to, the platform can show you other influencers with “lookalike” audiences. This is particularly useful if you’re trying to find influencers who cover a wide range of topics between them; you can be sure that all their followers will be largely similar to one another. You can read our review of Tagger to learn more about this innovative feature.

Key Features: Search/Discovery, Automated Recruiting, Influencer Marketplace, Team Collaboration Tools, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Fake Follower/Fraud Detection, Payment Processing, Social Listening, Competitor Research,

Channels: Facebook, Instagram, Twitter, YouTube, TikTok

8. CreatorIQ


CreatorIQ is an end-to-end influencer marketing platform where you can grow, manage, scale, and measure authentic creator marketing programs. It highlights big-name clients, including H&M, Disney, Sephora, Unilever, and Mattel. It promises to deliver strategic insights derived from deep-data analysis and competitive knowledge to help you reach your goals.

CreatorIQ believes it is best suited for marketing managers responsible for an established, growing influencer marketing program, agencies, media, and PR firms looking to conduct their own creator campaigns, and financial partners.

If you’re looking for YouTube influencers, the Creator Search and Community Discovery modules will probably interest you. CreatorIQ’s machine learning-backed creator comparison and recommendation engine uses historic creator and campaign performance data to compare selected creators so that you can find new brand champions. In addition, you can determine whether potential creator partners meet your criteria using insights like audience demographics, content, and performance metrics. You can also use your existing customer data to find creators who already have a history of posting about your brand.

CreatorIQ helps automate processes for finding creators who mention you even if you haven’t engaged with them yet. As a result, you can easily follow influencers and respond to their content promptly. The software captures non-opt-in mentions of your brand across major social media platforms, including YouTube. It provides a single intuitive influencer marketing hub with activation-specific feeds that make it easy to understand and report on your initiatives.

Once you’ve found the best influencers with whom to work, you can centralize all your partnership and campaign information in a single, branded place so that all your creators need to do is log in. Your creator partners can authenticate accounts, self-declare demographic details, and input complete onboarding information. This makes it simple to determine your creators’ preferences (e.g., favorite products) or personal information (e.g., shoe size) to aid your brand in creator selection and campaign preparation.

The platform gives brands the tools to grow their community and prove why this growth matters. You can easily attribute ROI to your influencer marketing campaigns.

Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Fake Follower/Fraud Detection, Payment Processing,

Channels: Facebook, Instagram, Twitter, YouTube, Pinterest, Twitch, Blogs

9. Mavrck


Mavrck is a full-scale influencer marketing and ambassador platform you can use to assist you at all stages of your campaigns. This includes tools to help with discovery, activation, management, incentivization, syndication, and management.

Mavrck looks at your existing customer database to determine who already has a large enough relevant following to act as a brand ambassador. You can opt to add employees into the system too. Then, if you want to widen the net of people promoting your products, you can use Mavrck to find relevant influencers in your niche based on audience demographics like age, gender, and location. You can search by social network: Instagram, Facebook, YouTube, Pinterest, Twitter, and blogs. So, if you are looking for YouTube influencers, Mavrck will provide you with a selection of both existing stakeholders (customers/employees) and many of the best YouTubers making videos about your niche.

Mavrck finds global influencers by country and region. It provides detailed information, making it easy for you to evaluate an influencer’s fraud and brand safety risk. You can filter by their past performance, keywords, and topics.

Once you’ve found suitable YouTube influencers and advocates, Mavrck helps you activate them, engaging them to create content, rate and review your product, and provide brand insights. In addition, they can refer new consumers via trackable referral links and promo codes. At the same time, you can use Mavrck to engage your existing customers to create content and reviews. 

You can then manage this entire process within Mavrck, saving time and scaling your influencer marketing programs with customized campaign workflows.

mavrck logo

Key Features: Search/Discovery, Influencer Relationship Management, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools,

Channels: Facebook, Instagram, YouTube, Pinterest,TikTok, Twitter, Twitch, Blogs

10. Open Influence

Open Influence

One thing that matters with discovery is relevance: you might search for some keywords, but the results aren’t always relevant. Open Influence has figured out a couple of ways to give relevant results.

The AI-driven search algorithm allows for more advanced visual search than simply uploading an image and finding similar ones. Instead, the algorithm scans all the images that the influencers in its database have posted, and assigns keywords to them. A picture of someone swimming will be assigned keywords like—you guessed it—swimming. This alone eliminates probably millions of results that just aren’t relevant to swimming, but for some reason a person used the word in a post or hashtag.

Open Influence’s other big idea ensures that searches based on audience affinities also remain relevant. They do this by indexing posts according to over 20 million recognised keywords of audience interests. To ensure you get relevant influencers a result of searching for the interests, Open Influence only catalogs instances of the keyword by engaged users, not the audience as a whole. That means if you’re searching the keyword “Fashion,” for example, you’re not going get every influencer who’s posting on that topic. You’re going to get shown the ones with the most engaged audiences with fashion. This signals that there are conversations being had, and the accounts that show up as relevant are there because the most conversations are being had.

Key Features: Search/Discovery, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Visual Discovery,

Channels: Instagram, Facebook, Twitter, YouTube, Pinterest, Snapchat, Blogs

11. Hypr


Calling themselves the “Google of influencer search,” Hypr is all about influencer discovery. Their database is an index of over 10 million influencer profiles. That’s a lot to search through, and Hypr gives you ways to search based on attributes for the influencer and her audience alike.

What really sets Hypr apart from other discovery tools is its interface. When you’re dealing with that many potential results, they need to be organised on the screen in a way that doesn’t overwhelm the user—and Hype delivers on that front. Results are laid out like a series of little business cards, with a picture of the influencer, a bio, and some quick stats to give you an overall idea of their reach to each network. Scrolling through the list, it’s beyond easy to create and organise lists of influencers on the fly—no extraneous mouse clicks or navigation to other pages are necessary. The lists also serve as a snapshot of a group of influencers, as you’ll see an aggregate of their various statistics. Especially useful is Hypr’s Unique Audience measurement. Where most platforms look at a group of influencers and add up all their followers to determine reach, Hypr’s developers understood that there’s often a lot of overlap between similar influencers. The Unique Audience measurement accounts for the all the duplicates between them, and gives you the true reach. 

hypr logo

Key Features: Influencer Search & Discovery, Influencer Outreach and Engagement, Performance Tracking with Audience Demographics and Conversion Attribution, Global Influencer Payment, Fraud Detection and Audience Health,

Channels: Instagram, Facebook, Twitter, YouTube, Pinterest

12. Traackr


Founded in 2008, Traackr is one of the oldest influencer marketing platforms that’s best suited for larger brands. Their years of experience has taught them that when brands are searching for the right influencers, the focus is often too heavily on the influencer, instead of concentrating on the audience of the influencer. Traackr’s influencer relationship management (IRM) platform tries to solve that by helping you to identify potential influencers based on the interests of their audience. In the Audience tab, you can explore their audience further and get rich data which will help you to get a more accurate picture of who they influence.  

Another way that it helps you to discover influencers is by basing your search on the content influencers create. You can, for example, search by topics, niche conversations, hashtags, or popular search terms and Traackr’s algorithm will scan billions of posts across all the main social platforms, including YouTube obviously, to identify influencers who are posting about these subjects. 

Then, to help you narrow down your search results, you can group your initial results using the size of the influencer’s audience or demographics like their age or location. You can also filter it based on the main platforms where the influencer is most active on, making it an ideal platform if you specifically want to collaborate with YouTube influencers only. With the help of a 360-degree view of all the social platforms on which they’re active, you can also get insight into their engagement rate and audience growth rate. 

Once you’ve created a shortlist and it’s time to make your final selection, you can use Traackr’s Historical Influencer Performance and Brand Compatibility & Safety analysis features. This way, you can see which brands an influencer has mentioned previously and determine if the content that they’ve created resonates with your brand and target audience. 

Key Features: Search/Discovery, Influencer Relationship Management, Team Collaboration Tools, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Product/Gifting Tools, Forms and Compliance, Fake Follower/Fraud Detection, Competitor Research,

Channels: Facebook, Twitter, Instagram, YouTube, Pinterest, Tumblr, Blogs

13. Klear


Klear provides solutions for you to find influencers, analyze their data, activate them, manage your relationships with them, and ultimately measure the results of the campaigns in which they participate. YouTube is one of Klear’s highlighted social networks, along with Instagram and TikTok. Thanks to Klear’s earlier product focuses, they also offer free tools relating to Facebook page analysis, Twitter analysis, and finding Twitter influencers.

Klear believes its discovery tool enables you to find the perfect YouTuber to promote your brand. The tool allows for segmented results by industry, region, audience demographics, past brand collabs, etc. 

Klear automatically generates a profile for every YouTuber. This gives an overview of an influencer’s capabilities, making the vetting process easy and efficient. These profiles include a Klear score, subscriber count, true reach, audience demographics, top-performing content, collaboration portfolio, etc.

Klear’s Influencer Relationship Management tool makes it simple to message your YouTubers directly from within Klear, send campaign briefs, sign contracts, and make payments.

The platform includes real-time analytics with dynamic analytics capabilities. For example, you can follow YouTube mentions as they happen and track the progress of your entire campaign or receive granular results by influencer. At the end of your campaign, Klear provides you with a PDF that breaks down campaigns by Post, Engagement, Reach, EMV, and Link Clicks.

Klear’s interface is dynamic, easy to look at, and responsive. Its data is robust and deep. In addition, Klear’s AI-powered technology detects fake followers or engagements generated by auto-bots, ensuring your influencer’s audience will drive real value.

Key Features: Search/Discovery, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Social Listening, Competitor Research,

Channels: Facebook, Instagram, Twitter, YouTube, Blogs

14. TapInfluence


TapInfluence (formerly called Blog Frog) is one of the top platforms for influencer marketing. They help brands to communicate authentically by connecting them with trusted influencers (their opt-in marketplace has more than half a million content creators) in the food, fashion, beauty, or lifestyle niche. 

By performing a simple keyword search, you can shortlist potential influencers. You can, for example, use specific keywords like “mountain biking” to perform a visual search, but you can also keep the keyword search broader and use filters like age, gender, and location to refine your search results. 

What makes them one of the leading platforms is that they give you a 360-degree view of the influencer. You can analyze the content, social connections, and personal info of each influencer to determine if the particular influencer will be a good fit for your marketing campaign. It also gives you access to key data to give you insight into the demographics (like location, gender, and age) and likes of their audience. 

Once you’ve narrowed it down to a number of best fits, you can create custom lists of your top influencers and invite multiple YouTube creators simultaneously. You can then use its robust automation to negotiate the right price, manage campaigns, and pay influencers directly.

tapinfluence logo

Key Features: Campaign Management, Search/Discovery, Influencer Relationship Management, Team Collaboration Tools, Content Review, Content Library, Campaign Reporting, Influencer Analysis, Audience Analysis, White Label Reporting, Forms and Compliance, Fake Follower/Fraud Detection, Payment Processing, Influencer Content Amplification,

Channels: Facebook, Twitter, Instagram, Youtube, Pinterest, Blogs

15. Mention


While Mention isn’t an influencer marketing platform per se but rather a social media management tool for brand monitoring, social listening, and reputation management, you can also use it to find YouTube influencers. You can use it to see a list of influential users on the platform along with their activities and interests. You can then organize them by adding potential influencers that you would like to partner with into separate lists. 

Alternatively, you can use it to find the right type of content. Using specific keywords that you monitor, you can identify channels and videos that include related content. 

And, if there’s an influencer who reaches out to you first by mentioning you on YouTube, you can reply to them right away. Or, just use it to keep tabs on the influencers that your competitors are working with. 

4.7 out of 5 stars
Mention is a brand monitoring and social listening platform. The tool combs through millions of web, social and online sources to deliver insights that help your team manage your brand's online presence.
Features & Pricing
Pros and Cons
Ease of Use
Overall Score
Features & Pricing
Audience Segmentation
Competitive Analysis
Configurable Alerts
Customer Engagement
Influencer Tracking
Reputation Management
Sentiment Analysis
Trend Tracking
Price starting at:$0
Pros and Cons
Great brand monitoring options
Clean, intuitive interface
Free 30-day trial without credit cards
Limited features at lower tiers
Customer support can be slow
Lack of learning tools
Best for: Agencies
4.7 out of 5 stars
Mention is a brand monitoring and social listening platform. The tool combs through millions of web, social and online sources to deliver insights that help your team manage your brand's online presence.

16. Heepsy


Heepsy has millions of influencers on YouTube, Instagram, Twitch, and TikTok and is trusted by thousands of brands including the likes of Walmart, IKEA, and New Balance. With the help of their sophisticated tools, brands, marketers, and agencies can find the right influencer in as few as three steps. 

You can filter potential influencers by category, location, engagement, and audience. You can also use it to filter videos by total uploads, frequency, total views, or average views per video. 

It also offers advanced reports that analyze the authenticity and audience. Using their reliable statistics, you can avoid influencers with fake followers, while their AI will also give you more general performance metrics like follower growth, engagement rate, average views per video, and video metrics. Then, once you’ve found a number of potential influencers, you can create influencer lists, export the data as a spreadsheet, and begin a conversation.

When it first launched in 2005, no one really knew how big YouTube would become—not just financially, but in terms of its influence on the media landscape. As the dominant video streaming and sharing service, digital marketers know it’s an important part of any brand’s marketing strategy. And, of course, influencer generated content is fast becoming retail brands’ go-to method for marketing. All of the platforms listed here are excellent in their own right, and each has something that sets it apart from the others. If you’re on the hunt for YouTube influencers, you can’t really go wrong with any of them.

Looking for influencer discovery platforms for other social channels? Check out all of our reviews to brush up on some of the best influencer marketing platforms out there.

Frequently Asked Questions

What other platforms do YouTubers use?

YouTubers use other platforms like Dailymotion, DTube, Vimeo, Twitch, Vevo, Odysee, Flickr, and Metacafe. These alternative options offer YouTubers both private and professional users a wide range of options to post their content - or view alternative content.

Where can I find YouTube influencers?

Here are some of the best tips on where to find YouTube influencers for influencer marketing campaigns:
Know your target audience
Know the YouTube creator tiers
Work with targeted Google searches
Take advantage of YouTube’s Search and Discovery section
Keep checking the YouTube trending tab
Search relevant and trending hashtags in YouTube’s search

Which platforms do influencers use?

These are the most strategically important social media channels for influencer marketing campaigns:
Blogs platforms

How do you become a YouTube influencer?

To become a YouTube influencer, follow these easy tips:
Make a clear identity as a YouTuber with your own unique channel
Draft a content plan for your channel
Optimize your channel
Engage your audience

Do YouTubers get paid monthly?

Most YouTubers will get paid monthly through Direct Deposit. However, in order for your channel to be eligible to receive payment, you will have to follow AdSense’s rules. Not all content will meet their criteria.

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