Youtube Influencer Marketing Platforms for Brands (2026)

Advertising Disclosure

YouTube didn’t invent streaming video, but it could rightly be credited with mainstreaming it.

Next year, the streaming behemoth will turn 21, and a look at a few statistics shows just how culture-changing it’s been since launching in 2005: more than 2.70 billion active users visit the site every month, making it the second most visited website in the world (Google is still number 1, which bought YouTube in 2006).

694k hours of video are streamed every minute while another 450 million hours are uploaded every hour. In short, YouTube sounds like the world’s largest TV channel.

The number of eyeballs focused on YouTube constitutes just one of the reasons that marketers flock there. Ads on the platform attract 84 times more leads than TV spots do. Maybe this has something to do with it being the second most popular platform for influencers. 

For brands, this mix of user-generated content and Super Bowl-sized audiences is hard to ignore. But with so many users, content, and influencers all vying for attention, how can marketers cut through the noise to find popular, relevant creators to work with? We’ve picked our five favorite platforms for the job.

Summary
Platform:
Best For:
Pricing:
E-commerce businesses of all sizes
From $478
In-house marketers at ecommerce brands using Shopify
From $199
Brands and Agencies of all sizes
From $460
Medium to Large organizations and Agencies
From $750
Large Brands and Agencies
From $295
Small brands
From $29

Best Platforms to Find YouTube Influencers

We have compiled the leading search tools for finding YouTube creators who can speak well about your brand and help you achieve your campaign goals.

Top
youtube influencer platforms
2026

1. Upfluence

Upfluence

Upfluence offers a powerful solution to streamline the process of running influencer campaigns on YouTube and maximize your impact. Their curated database of creators boasts a selection of over 1 million influencers, and it prioritizes those who already demonstrate an affinity to your brand. 

You’re far more likely to realize a fruitful collaboration with someone who is already into your products, and Upfluence’s ability to surface creators like that is an excellent feature.

upfluence collaboration tool

Read More

Key Features: Influencer Search & Discovery, Relationship Management, Campaign Management, Third Party Analytics, Automated Recruiting, Influencer Lifecycle Management, Team Collaboration Tools, Content Review, Campaign Reporting, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Payment Processing, Social Listening, Affiliate Management, Affiliate Campaigns,

Channels: Instagram, Youtube, Facebook, Twitch, Tiktok, Twitter, Pinterest, Blogs


2. Find Your Influence

Find Your Influence

If you’re searching for a YouTube influencer platform that offers flexibility and a proven track record, Find Your Influence (FYI) could be the solution you need. This platform blends innovative self-service tools with expert-managed services, ensuring that your influencer campaigns are adaptable to your unique marketing needs. 

Whether you’re a hands-on brand wanting control over your campaigns or prefer a guided experience with strategic support, FYI provides a balance of technology and human insight.

The platform’s AI-powered search and recommendation engine streamlines finding YouTube influencers that resonate with your audience. Using look-alike modeling and advanced keyword search, you can pinpoint the right influencers based on audience demographics and content style. 

Read More
find your influence logo

Key Features: Campaign Management, Influencer Marketplace, Search/Discovery, Automated Recruiting, Content Review, Content Library, Campaign Reporting, Influencer Analysis, Audience Analysis, Product/Gifting Tools, Fake Follower/Fraud Detection, Payment Processing,

Channels: Instagram, TikTok, Facebook, Pinterest, Youtube


3. Modash

Modash

If you’re diving into YouTube influencer marketing, Modash is a platform worth considering. Modash offers an extensive database of nearly 9 million YouTubers globally, provided they have at least a thousand subscribers. This comprehensive database is particularly useful for brands looking to identify influencers who can effectively reach their target audience. 

One of Modash’s standout features is its detailed filtering options. You can specify criteria such as the country of the YouTube influencer, subscriber count, and average views. For example, if you aim to work with smaller creators, you can filter for those with more than 5,000 but fewer than 50,000 subscribers and require them to have a high average view count, say around 15,000 views per video.

Read More

Key Features: Campaign Management, Influencer Discovery, Influencer Analytics, Influencer Campaign Monitoring, Influencer Management,


4. Creator.co

Creator.co

Creator.co streamlines influencer marketing for brands and agencies, offering a comprehensive solution with features to boost your YouTube campaigns. Everything starts with their intuitive Campaign Builder, which guides you through defining your goals, targeting relevant YouTube channels, and identifying the campaign strategies—is this a user review? User generated ads? 

Whatever the strategy, Creator.co lets you upload reference content so that creators understand your brand aesthetic for their YouTube videos.

Read More
Creator.co

Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Fake Follower/Fraud Detection, Payment Processing, Social Listening, Competitor Research, Creator Marketplace,

Channels: Instagram, YouTube, TikTok


5. Brandwatch Influencer Marketing Software

Brandwatch Influencer Marketing Software

Brandwatch has emerged as one of the most powerful platforms for influencer marketing on YouTube, empowering brands to leverage data, trends, and competitor insights to develop successful campaigns. This comprehensive suite of tools equips you with the knowledge needed to make informed decisions, build authentic brand interactions, and ultimately achieve significant growth on the platform.

Brandwatch goes beyond ad-hoc strategies built on simply producing content and hoping it gains traction. By harnessing historical data and real-time trends on YouTube, you can identify the optimal content most likely to succeed with your target audience. 

Read More
Brandwatch Influencer Marketing Software Review

Key Features: Global Influencer Payment, Influencer Discovery, Influencer directory management, Creation of private influencer network, Campaign management and reporting, Broad platform coverage, Automated reporting,

Channels: YouTube, Facebook, Instagram, Twitter, Twitch, TikTok, Shopify


6. Ainfluencer

Ainfluencer

Ainfluencer is a free, self-serve influencer marketplace with escrow that connects brands to creators across YouTube, Instagram, and TikTok. For YouTube specifically, it works well as a volume engine for Shorts, product demos, how-tos, and affiliate-driven reviews—ideal for DTC brands and Amazon sellers that prefer many smaller collaborations over a few high-cost headline deals. Discovery runs on AI-assisted matching across a large global pool and includes creator profiles with ratings, past collaborations, and social metrics, so you can triage quickly, invite at scale, and keep outreach inside one inbox. Campaigns are unlimited, invites are unlimited, and the “public campaign” model helps attract applicants for niche products when the brief and incentive are dialed in.

Read More

7. IQfluence

IQfluence

IQfluence is a powerful influencer marketing platform that offers brands a streamlined and data-driven approach to YouTube influencer marketing. 

Leveraging AI, the platform allows marketers to sift through millions of influencers, helping brands find the perfect creators to collaborate with for their YouTube campaigns. With over 357 million influencers in its database, including more than 9 million YouTube influencers, IQfluence ensures brands can quickly identify the ideal influencers who align with their target audience, campaign objectives, and specific niche.

One of IQfluence’s standout capabilities for YouTube campaigns is its AI-powered discovery tool, which narrows down influencer options based on detailed demographic, geographic, and engagement data. 

AI-driven influencer discovery tool

AI-driven influencer discovery tool

Read More
IQfluence

Key Features: Influencer Search & Discovery, Campaign Reporting, Analytics/Reporting,

Channels: Instagram, TikTok, YouTube


8. Ubiquitous

Ubiquitous

YouTube influencer marketing offers a powerful way for brands to connect with targeted audiences. However, for small businesses, navigating the vast landscape of YouTube creators and managing campaigns can feel overwhelming. 

And there aren’t a lot of platforms geared for the smaller brands out there, meaning they have to resort to time-consuming manual searches and data collection. It’s hard to efficiently manage and scale campaigns when your only tools are an internet connection and a spreadsheet.

influencer marketing tool Ubiquitous

Ubiquitous steps in as a user-friendly platform designed to empower small businesses on YouTube. Their self-service approach provides a cost-effective solution that eliminates the need for expensive agencies or complex influencer marketing software. 

Read More

Key Features: Influencer Search & Discovery, Campaign Management, Content Creation, Influencer Marketing, Full Campaign Design,

Channels: TikTok, Instagram, YouTube


9. LTK (formerly rewardStyle)

LTK (formerly rewardStyle)

In the early days of influencer marketing, while everyone else was clamoring to grow brand awareness and loyalty—and before shoppable posts—there was an app called RewardStyle.  Now called LTK (LikeToKnow), it’s a consumer-facing shopping app that lets influencers earn commissions by linking their content to it, where 40 million intentional shoppers will see it. 

Now, LTK Connect offers a comprehensive influencer marketing solution for brands to work with fashion and beauty creators on LTK’s shopping app. It’s a two-birds-one-stone approach to growing brand awareness while getting your user-generated YouTube videos to drive sales.

LTK Connect influencer marketing

Read More

Key Features: Search/Discovery, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Product/Gifting Tools, Forms and Compliance, Payment Processing,

Channels: Instagram, TikTok, YouTube, Facebook, Pinterest, Twitter, Blogs, LTK App


10. Sprout Social

Sprout Social

Sprout Social recently acquired Tagger Media, allowing it to offer a suite of influencer marketing features to streamline end-to-end influencer campaign management. If you specifically want to use it for finding YouTube influencers, it offers several tools to help you find right-fit influencers. 

Its proprietary algorithm alone can streamline the process significantly. Called “the Affinity Engine,” it uses machine learning and audience psychographics to find brands and influencers that share a strong connection. For example, using an influencer’s followers can determine the main categories he/she appeals to. 

This way, you can also possibly identify other categories you can target. For example, a fashion influencer can also be used to create lifestyle posts. 

categories

Read More
5 out of 5 stars
One of the most recognized names in social media management shows why it’s been so successful, with a platform that changes the game for social media managers.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
5.0
Ease of Use
5.0
Support
5.0
Overall Score
5
Features & Pricing
Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling
Brand Tracking
Reporting/Analytics
Social Media Monitoring
Price starting at:$199
Pros and Cons
Highly flexible and customizable calendar keeps users organized
AI assisted social listening casts a wide net while keeping results useful/relevant
Inbox features take social comms to new levels of efficiency
Deeply holistic reporting
Getting the most out of the platform requires a lot of upfront setup and organization
You need to use the platform awhile to understand what you should have set up first
Best for: Brands and Agencies of All Sizes
5 out of 5 stars
One of the most recognized names in social media management shows why it’s been so successful, with a platform that changes the game for social media managers.
Visit Website View Profile

11. Viral Nation Secure™

Viral Nation Secure™

Viral Nation is a powerful platform for YouTube influencer marketing, designed to help brands connect with the right creators while ensuring brand safety and campaign impact. They’ve been in the influencer marketing industry for more than ten years, celebrating wins for brands of all sizes. Thanks to this milestone achievement, they’ve decided to share more than 70 video lessons for free.

They also have a YouTube channel where they share insights, strategies, and tips on all things influencer and social media marketing-related. For example, their Digital Creator Guide series on YouTube shows interested parties how to use Instagram like a pro.

Read More
VN Secure

Key Features: Influencer Analysis, Moderation Tolerance Feature,

Channels: TikTok, Instagram, Facebook, X (Formerly Twitter)


12. Skeepers

Skeepers

Skeepers is an influencer marketing platform primarily centered around YouTube, with additional capabilities for TikTok and Instagram. It’s a SaaS-based solution that covers all aspects of user-generated content (UGC), making it a convenient one-stop shop for shopper engagement. Unlike any other company, Skeepers allows brands to utilize every form of UGC, from creation and collection to management and activation. With innovative, AI-based solutions, Skeepers ensures that both brands and consumers enjoy trusted and authentic experiences.

Read More
Skeepers

Key Features: Campaign Management, Influencer Discovery, Social Media Monitoring, Faceted Search / Filtering,

Channels: Tik Tok, Instagram, Shopify, Retail Sites, Brand Website


13. Influencity

Influencity

What started as a small platform focused on Twitter and with around 100 influencers, Influencity quickly adapted and now enables brands and agencies to discover influencers on YouTube, TikTok, and Instagram. Headquartered in Valencia, Spain, Influencity currently sits comfortably as one of the best platforms to help brands find influencers for campaigns through efficient discovery tools, audience analysis, and more.  

You won’t be short on influencers at Influencity since it indexes over 170 million influencers. However, you don’t have to be intimidated by the thought of going through millions of influencers. Influencity makes the process easy for you through AI, helping you find influencers that will be most relevant to your campaigns.

Read More

Key Features: Search/Discovery, Influencer Lifecycle Management, Influencer Relationship Management, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Fake Follower/Fraud Detection, Exportable reports, Team/Collaboration Tools,

Channels: Instagram, YouTube, TikTok, Twitch


14. NeoReach

NeoReach

Before everyone realized the importance of data and analytics, the people at NeoReach were busy coding algorithms that could mine as much data about influencers and their audiences as possible. With over 3 million influencers and 40 different criteria to search them, the platform offers a quick and intuitive way to narrow your results—not only down to the right influencer, but to the right audience. Once you’ve found them, the integrated campaign management and reporting tools make the platform a real end-to-end solution.

Read More

15. Favikon

Favikon

Paris-based Favikon stands out in the digital marketing realm as a cutting-edge YouTube influencer marketing platform designed with the unique needs of both B2B and B2C campaigns in mind. Its AI-powered approach to influencer discovery makes it a formidable tool for brands aiming to maximize their ROI in the influencer marketing space. Favikon is revolutionizing how brands connect with content creators across all social media platforms with features tailored to identify the perfect YouTube influencers.

Read More

Key Features: Search/Discovery, Content Review, Content Library, Influencer Analysis,

Channels: Linkedin, X, Instagram, Youtube, TikTok


16. Later Influence

Later Influence

Mavrck acquired Later, merging the two companies into one brand. With this change, they introduced a new logo and mission to represent their unified identity and goals.  Later is a full-scale influencer marketing and ambassador platform you can use to assist you at all stages of your campaigns. This includes tools to help with discovery, activation, management, incentivization, syndication, and management.

Read More
Later Influence

Key Features: Search/Discovery, Influencer Relationship Management, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools,

Channels: Facebook, Instagram, YouTube, Pinterest,TikTok, Twitter, Twitch, Blogs


17. Grin

Grin

Grin focuses on eCommerce businesses with integrations into most major shopping platforms. You can use it to manage all your influencer marketing relationships in one place. It features tools for every function of influencer marketing: relationship management, reporting & analytics, content management, product seeding, payments, and discovery & recruiting.

Of course, it is the discovery & recruiting tool that you will use to find the best YouTube influencers for your brand, along with those on most other major social networks. Grin emphasizes the importance of searching for influencers who align with your brand. Its influencer audience report shows you a credibility score to indicate how genuine an account’s engagement is, along with other key audience metrics.

Read More

18. InfluencerMarketing.AI (IMAI)

InfluencerMarketing.AI (IMAI)

Best for: Brands and agencies of any size looking to run YouTube campaigns with speed, precision, and performance accountability.

Pricing: From $99/month

Built by marketers who’ve run influencer campaigns at scale, Influencer Marketing AI (also known as IMAI) combines AI-powered search with predictive analytics and real-time performance attribution, letting you forecast campaign success before a single video goes live, and the keyword here being, before.

IMAI pulls from a database of over 400 million creators, including a massive and constantly updated set of YouTube profiles. Advanced filters let you go beyond the basics, search by video topic, audience sentiment, past brand mentions, follower quality, and even predicted ROI. It’s built for precision.

Read More
IMAI logo

Key Features: Influencer Marketplace, Search/Discovery, Influencer Relationship Management, Team Collaboration Tools, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, White Label Reporting, Fake Follower/Fraud Detection, Payment Processing, Social Listening, Client Relationship Management,

Channels: Instagram, YouTube, TikTok, Twitch, Twitter



How to Find YouTube Influencers?

To find YouTube influencers effectively, you can utilize various methods, with one of the most efficient being the use of YouTube influencer marketing platforms. 

These platforms streamline the process of discovering and connecting with influencers who align with your brand’s values and target audience. Here are the main functionalities that allow you to find YouTube influencers:

  • Influencer Database: Access extensive databases of YouTube creators, often containing millions of profiles, which you can search through based on specific criteria.
  • Advanced Search Filters: Apply filters such as audience demographics, engagement rates, content categories, and follower counts to narrow down your search to the most relevant influencers.
  • Performance Metrics: View detailed analytics for each influencer, including average views, likes, and engagement rates, helping you assess their effectiveness and reach.
  • Contact Information: Easily find contact details for influencers, allowing for straightforward outreach and collaboration discussions.
  • Campaign Management Tools: Manage your influencer campaigns from a single dashboard, tracking progress and performance over time.
  • Content Approval Workflow: Streamline the content creation process by facilitating approvals and revisions directly through the platform, ensuring that the final output meets your brand standards.
  • Analytics and Reporting: After a campaign, access comprehensive reports that evaluate the success of your collaborations, including engagement metrics and ROI analysis.

Why Use YouTube For Influencer Marketing?

Wyzowl, a top explainer video agency, found that 91% of businesses use videos to market their brands, products, and services. This number has been at an all-time high since Wyzowl started monitoring it nearly ten years ago.

Video marketing usage

Short-form video content on TikTok and Reels has gained popularity, but YouTube remains the king of video-sharing platforms. This is unsurprising since:

  • YouTube is the second most popular website in the world, getting over 110.28 billion visits every month.
Most Visited Websites Worldwide
Source: semrush.com
  • The vast majority of people worldwide say that YouTube has helped them discover new brands or products.
  • Joanna Hawkes, the EVP of Strategy at Carat, a US media agency, pointed out that YouTube is great for reaching specific audiences. She noted that YouTube's role in media has changed. With connected TV feeling more like traditional TV and social media becoming unpredictable, YouTube now hits a sweet spot between the two. It gives users more control and searchability than social media while still offering fresh content that's not stuck in the usual TV formats. Brands should take advantage of these strengths. By doing so, they can reach specific interests, experiment with different formats, and provide unique content that stands out.

Joanna Hawkes

At this point, not using YouTube for marketing or promotion is a huge missed opportunity. YouTube influencer marketing, in particular, is a strategy that shouldn’t be overlooked. It perfectly combines promotional material with authentic storytelling that grabs people’s attention. Instead of focusing on YouTube ads that most viewers are eager to skip, influencers engage customers in a way that feels genuine and relatable.

Need more convincing? Here are more reasons why you should partner with a YouTube influencer:

YouTubers Are Perceived As More Relatable Than Celebrities

Over 500 hours of video are uploaded to YouTube every minute, which is a lot of digital content available for consumption. YouTubers with established followers can help you stand out on this saturated platform. That being said, the YouTuber influencer's follower count is a priority but not the most important aspect. YouTubers build brand recognition four times better than celebrities. 

Viewers care more about story and relevance. In fact, the majority of Gen Z say viewers prefer content that they can relate to than what’s on trend. This shows how much authenticity and transparency matter to people.

The majority of influential YouTubers are ordinary people who are relatable and who viewers perceive as more accessible than celebrities. They also cover a wide range of topics and niches, so you can reach almost anyone.

Gen Z / content
Source: blog.youtube

The Mix of Long-Form and Short-Form Video Content Has a Superior Lifespan

Short-form videos are popular and the most effective social media content this year. As such, brands that use Instagram, TikTok, Snapchat, Pinterest, and YouTube all encourage content creators to make short videos. But the top influencers and creators also make high-quality long videos for YouTube. Why? Because YouTube is the video platform. 

While top content creators are on multiple platforms, the most successful ones often start as YouTubers. YouTube gave them the time to build their reputation and fan loyalty in a way other platforms can't. Viewers spend a lot of time on YouTube, which helps them get to know their favorite creators better.

Alexandre Saillard, director of influencer casting at Fo-llow Agency, said that YouTube influencers have an emotional connection with their audience that's seven times stronger than on any other platform.

Alexandre Saillard Long form video content
Source: kolsquare.com

Furthermore, DataReportal reported that YouTube is the top video entertainment app with the most active users and the most time spent on it. Globally, YouTube has more active users than any other mobile app. YouTube is basically a synonym for video. The great thing is that YouTube supports both short and long videos, with YouTube Shorts getting over 70 billion daily views.

There Are Diverse Options For Video Content

As YouTube continues to expand, new and exciting promotional possibilities emerge. YouTube influencers are at the forefront of video trends. With their expertise in creating engaging content, they keenly understand what resonates with their audience. Here are some common types of influencer marketing campaigns to explore:

  • Tutorials/How-Tos

Having a creator demonstrate how to use your product is a refreshing departure from typical scripted advertising. Tutorials offer a unique approach to blending promotional content with valuable information that viewers are interested in learning.

One of the most well-known YouTubers who upload tutorials, practical skills, DIY projects, and how-tos is @DadhowdoI. This YouTube channel, boasting 4.85 million subscribers, showcases instructional videos by a Dad who teaches everyday tasks such as tying a tie, changing a tire, shaving, and more. Here’s one of his popular videos, with 1.1 million views:

  • Unboxing 

Unboxing videos are becoming increasingly popular because they're both fun and informative to watch. They have become so mainstream that there are now YouTube unboxing influencers. These videos give viewers a "first-look" experience and educate them about the product before buying. Viewers can share the joy and anticipation while unboxing the product and understand its features and services.

As the author of Steve Jobs, Walter Isaacson, famously said,

"Steve [Jobs] and I spent a lot of time on the packaging. I love the process of unpacking something. You design a ritual of unpacking to make the product feel special. Packaging can be theatre, it can create a story.”

Packhelp, a marketplace for custom-branded packaging, shared an insightful video on how to create a killer unboxing video:

 

  • Day In the Life

When YouTubers share their daily routines on camera, it gives viewers a glimpse into their everyday lives. These video diaries feel genuine and easy to relate to. Not only that, but they're also a great chance for YouTube influencers to subtly showcase products they use in their day-to-day activities. Vloggers who make these daily diaries cover all sorts of topics, like their jobs, culture through food and cooking, lifestyle choices, hobbies, and more.

A simple #dayinmylife search on YouTube yielded over 270,000 videos. 

YouTube #dayinmylife search

FlexClip shares a comprehensive guide on creating a #dayinalife video on YouTube and TikTok. 


Platform Success Stories: Impressive Case Studies and Campaign Results

In this section, we present five companies and the innovative online solutions that played a crucial role in their successful YouTube influencer campaigns. These case studies demonstrate the power of strategic partnerships and creative marketing tactics in achieving outstanding results.

  • Woodbrass 

Paris-based musical instrument and equipment retailer Woodbrass wanted to add video-based testimonials on its product pages. The business, which already featured educational videos on its official portal, used Skeepers to send invitations, asking customers to create video reviews using simple production steps.

The online solution then collected and identified the submissions that best represented the brand. The platform also handled the video editing, optimization, and publication for the Woodbrass e-store. By the end of the campaign, Woodbrass approved and shared 200 customer videos for a year, which resulted in 290,000 YouTube views and an over 23% conversion rate for the brand.

  • Target

Target worked with Open Influence to shortlist influencers who can highlight Black female-owned brands in its stores. The superstore chose digital storyteller Hallease Narvaez from five candidates to inspire the entrepreneurial spirit and amplify the voice of underrepresented communities.

Her five-part series titled Convos with CEOs, featuring products sold on Target, garnered over 6.4 million views, 4.2 million impressions, and 20,900 engagements. The series won the YouTube Works Awards (Brands as Creators category) and Shorty Awards for retail and eCommerce.

  • Tezos

Tezos sought NeoReach's expertise to build brand awareness for the business as a fun and accessible open-source blockchain network, specifically directing traffic to its Build, Play, Collect homepage. NeoReach chose nine YouTube influencers in crypto, gaming, tech, and entertainment with low audience overlap.

They endorsed the brand's reputation in the NFT space, ease of use, energy efficiency, Tezos' Formula 1 partnership, and the blockchain company's educational videos. The campaign produced over 1.1 million views, over 40,000 fan engagements, 1.33x ROI, and $167,000 in influencer media value.

  • Revlon

Revlon turned to Traackr to launch a makeup collection inspired by the Wonder Woman 1984 film. The campaign on the power of makeup involved a multi-platform and multi-format approach, which included a long-form YouTube video, a short-form TikTok and Instagram video, and still images on IG. The brand built an influencer database using Traackr's creator discovery, vetting, and campaign management tools.

For YouTube, Revlon tapped “opposite twins” Niki and Gabi DeMartino, who have over 9 million followers, for one of their "sister swap" videos. Their content for the campaign earned 2.5 million video views.

  • Vivaia

Eco-friendly British footwear brand Vivaia hired impact.com's managed services team to increase traffic to their website and social channels for wider brand awareness. The influencer marketing specialists created briefs detailing the deliverables for the chosen 20 YouTube and five Instagram creators.

The influencers’ YouTube videos, which ran for two minutes or more, received 100,000 views, or five times more than the proposed number.

Of all the YouTube creators, Selena Trevino —an economist-cum-digital creator with over 69k followers—delivered thrice as many impressions, views, engagements, and link clicks.


Make the Best "Audience-Fit" Choice with Influencer Marketing Solutions

When YouTube first launched in 2005, no one knew how big it would become—not just financially, but in terms of its influence on the media landscape. As the dominant video streaming and sharing service, digital marketers know it’s an important part of any brand’s marketing strategy. And, of course, influencer-generated content is fast becoming retail brands’ go-to method for marketing. All of the platforms listed here are excellent in their own right, and each has something that sets it apart from the others. If you’re on the hunt for YouTube influencers, you can’t go wrong with any of them.

Looking for influencer discovery platforms for other social channels? Check out all of our reviews to brush up on some of the best influencer marketing platforms out there.

Frequently Asked Questions

Exploring YouTube Influencer Marketing Services

Navigating the world of YouTube influencer marketing platforms can be overwhelming, with each platform offering unique features tailored to different marketing needs. These platforms provide a range of capabilities, such as influencer discovery, campaign management, performance analytics, and brand collaboration tools, to enhance your marketing efforts. Explore the sections below for an overview of additional YouTube tools and services for brands and marketers:

What is the best platform to find YouTube influencers?

The best platform to find YouTube influencers varies based on your specific needs, goals, and budget. Modash offers an extensive database and advanced filtering options, making it ideal for brands of all sizes. For large-scale organizations, Brandwatch Influencer Marketing Software provides robust tools, while platforms like Sprout Social, Creator.co, and LTK cater to a diverse range of business sizes with comprehensive influencer discovery and management features.

What is YouTube influencer marketing?

YouTube influencer marketing is a strategy where brands collaborate with popular YouTube content creators to promote products or services through authentic, engaging video content. This approach leverages the influencer's established audience and credibility to enhance brand awareness, reach targeted demographics, and foster consumer trust. By integrating promotional material with storytelling, brands can connect with viewers in a way that feels genuine and relatable, often yielding higher engagement compared to traditional advertising methods.

How does YouTube influencer marketing work?

YouTube influencer marketing works by brands partnering with YouTube creators to promote their products or services through video content that resonates with the influencer's audience. Brands typically identify influencers whose audience aligns with their target market and collaborate on content that integrates the brand message seamlessly into the influencer's usual content style. This could include product reviews, unboxings, tutorials, or lifestyle vlogs, which are then shared with the influencer's followers, leveraging their trust and engagement to drive brand awareness and sales.

What platforms offer global YouTube influencer reach?

Several platforms offer global YouTube influencer reach, including Modash, which provides an extensive database of nearly 9 million YouTubers worldwide. Brandwatch Influencer Marketing Software offers access to over 30 million influencer profiles across multiple platforms, including YouTube. Additionally, platforms like Influencity and NeoReach feature robust tools for discovering and managing influencers globally, helping brands connect with creators in various regions and niches.

About the Author
The Influencer Marketing Hub Team brings together a diverse group of experts with a passion for influencer marketing, digital trends, and social media strategies. Each piece of content crafted by this team is researched and written to provide valuable insights, tips, and updates for our readers. Our authors are dedicated to delivering high-quality, informative, and engaging articles that help businesses and influencers thrive in this rapidly changing digital world.