Influencer Marketing Hub sets itself apart from conventional review platforms through the involvement of Digital Marketing experts such as Werner Geyser, Djanan Kasumovic, Camille Kennedy, Dave Eagle, and other notable industry figures. This expert team brings a profound understanding of the Digital Marketing landscape, assessing tools and platforms with an insider’s perspective on capabilities, experience, and industry acumen. Unlike user-generated review platforms, Influencer Marketing Hub’s evaluations are rooted in extensive firsthand experience and direct interactions with the tools and platforms in question. This ensures that the reviews are not only trustworthy but also deeply informed. High-caliber brands like Disruptive Advertising, SmartSites, and MOMENTiQ undergo rigorous monthly evaluations, highlighting the platform’s commitment to identifying and showcasing top-tier solutions in Digital Marketing and beyond.
Influencer Marketing Hub has consistently been recognized by leading media outlets for our authoritative data, findings, and insights within the Digital Marketing landscape. Our platform is frequently cited as a trusted source of information, demonstrating the value and impact of our work in shaping industry standards and practices.
Influencer Marketing Hub employs an expert-driven methodology to evaluate Digital Marketing agencies, ensuring that our recommendations are both reliable and comprehensive. This approach is designed to help businesses and individuals find the best agencies to meet their specific Digital Marketing needs. Here’s how we assess the various agencies like Disruptive Advertising, SmartSites, and MOMENTiQ:
As digital content consumption continues to evolve, short-form videos, typically under 60 seconds in duration, have proven to be a powerful medium for capturing audience attention.
However, making short videos regularly for your brand's multiple social media pages can be tedious. Short-form video agencies help keep the content creation process streamlined and efficient.
These agencies specialize in creating content for platforms like TikTok, Instagram Reels, and YouTube Shorts, which have experienced rapid growth recently. Contrary to popular belief, short-form video isn't just for B2C brands.
B2B companies are also increasingly working with short-form video agencies to incorporate short-form video into their marketing strategies. Robert Weiss, a digital video expert, explains,
To get you started, we've put together a list of some of the best contenders in the industry to get on board for short-form video marketing needs.
Top Short Form Video Agencies
Let’s meet the trailblazing agencies that are redefining the world of short-form video marketing. With their unparalleled expertise, cutting-edge strategies, and relentless drive for innovation, these short-form video maestros will empower your brand to shine in an increasingly competitive digital landscape. Whether you're an established brand or just starting your journey, these industry-leading agencies are your go-to resource for creating captivating content that speaks volumes in mere seconds.
Location: Pleasant Grove, Utah Channels: Facebook, Instagram, LinkedIn, Pinterest, Snapchat, TikTok, X (formerly Twitter) Notable clients: Xactware, PoliteMail, Litter-Robot, KPMG, PennyMac Disruptive Advertising is one of the most well-known names in the video marketing world. The agency’s suite of services ranges from PPC management and SEO to social media advertising and web design. Disruptive’s attributes However, Disruptive Advertising has proven itself to be a top player in video marketing by offering motion graphics and animated videos that are specifically tailored for social media feeds. The agency’s team of expert animators and video strategists are at the clients’ sides at all times, ensuring the end results are just as desired. Disruptive Advertising’s approach to short-form video marketing, or marketing in general, is a little different from other agencies. The agency prefers working with like-minded clients to ensure the best results for both parties. In fact, Disruptive Advertising is so confident in its offerings that it provides a free strategy for new clients within the first 30 days as a part of its “try before you buy” offer. In terms of short-form video creation, Disruptive Advertising realizes that humans are visual creatures. The agency capitalizes on this knowledge by creating motion ads for clients because not only do they help explain complicated ideas, but they also trigger emotional responses. Disruptive Advertising video services Disruptive Advertising’s videos have a track record of having high rates of interaction and conversion. That’s why brands like KPMG have trusted Disruptive Advertising with their marketing needs. KPMG Spark, an accounting software, needed targeted exposure rather than mass viewership which its parent company, KPMG, already has. The company got Disruptive Advertising on board to achieve this goal. Disruptive Advertising created ad campaigns for both LinkedIn and Facebook since this is where KPMG Spark’s audience was predominantly present. For LinkedIn, Disruptive Advertising created a video ad campaign, which resulted in 110 leads, with a cost per lead (CPL) of $83.67. LinkedIn results for campaign When KPMG Spark ran a two-week pilot with another agency just for comparison, the client found Disruptive Advertising’s results to be more impressive and cost-effective. KPMG ended up doubling Disruptive’s budget. Disruptive vs competitor agency The Disruptive difference lies in the agency’s commitment to addressing the viewer’s pain points rather than simply selling a product with its videos. The agency understands what the client’s target audience wants and creates videos that emotionally resonate with them. Disruptive video marketing After doing its homework, Disruptive Advertising incorporates mentions of how the client’s brand can solve the viewer’s problems in its short-form videos. Some of the pain points that the agency covers are health, security, joy, experience, convenience, livelihood, status, time, and knowledge. The Motion Ads methodology is another reason why Disruptive Advertising is ahead of the pack. These motion video ads cater to every stage of the customer journey, from raising awareness to driving conversions. Pain points tackled by motion videos The agency excels in various formats, including GIFs, Cinemagraphs, Motion Display Ads, Animated Typography, Stock Footage Ads, Motion Infographics, and 2D Character Animation. New Offer: Try before you buy! First 30 days on us, with a 90-day no risk guarantee. Only qualifying brands.
AUTHENTICITY WINS™
Disruptive Advertising is the best performance marketing agency for authentic brands and marketers. 50+ Utah Best for: Businesses of all sizes New Offer: Try before you buy! First 30 days on us, with a 90-day no risk guarantee. Only qualifying brands.
AUTHENTICITY WINS™
Disruptive Advertising is the best performance marketing agency for authentic brands and marketers. Location: Paramus, New Jersey Channels: X (formerly Twitter), Amazon, Facebook, Google, Google Ads, Instagram, LinkedIn, Pinterest, Reddit, Snapchat, TikTok, YouTube Advertising Notable clients: Hat Heaven, Outdoor Gear, Arcarius Funding Focusing on intuitive short-form video solutions, SmartSites elevates clients’ social media presence on platforms like TikTok. Its emphasis on multi-platform video marketing enables businesses to capitalize on the growing trend of digital video consumption. Like Disruptive and Sociallyin, SmartSites is also a full-service digital marketing agency. So, clients with video marketing needs can also supplement their campaigns with other marketing strategies available at SmartSites. SmartSites social media management The agency is a Meta Business Partner, which makes it a good choice for brands that want to focus solely on Facebook and Instagram short-form videos. Plus, SmartSites has an A+ Better Business Bureau rating, proving its top-notch service provision. SmartSites has established itself as an expert in creating TikTok videos, Instagram Reels, and Facebook short-form videos to boost brand awareness for its clients. SmartSites Instagram video creation Part of the reason SmartSites video services work so well is that they can be used in tandem with other services, too. For instance, a brand that wants to run Instagram short-form video ads can get the agency to create those ads, run them, measure their progress, and tweak them regularly for optimal results. SmartSites video marketing The agency’s standout strength lies in seamlessly integrating short-form video content into clients’ overall digital marketing strategies, maximizing brand exposure and engagement through thoughtfully crafted videos. That’s one of the things SmartSites did for Gaia Coffee Roasters. When the coffee brand approached SmartSites, it was not posting on its Facebook or Instagram profiles consistently. Due to this, the client’s social media growth was almost negligent. The engagement rates were also pretty low. SmartSites did not only create content for the client, but also gave them a consistent posting strategy. On top of that, SmartSites identified the target audience for the brand and created tailored content to engage them. Gaia Coffee Roasters case study results The results, to no surprise, were impressive, with a 100% increase in engagements. Today, if you look at Gaia Coffee Roasters’ Instagram page, you can see the brand follows a consistent theme, posts regularly, and uses Reels to highlight its products and make point-of-view (POV) videos. Offering full-service social media management, SmartSites provides video creation as a part of the bigger picture. When the agency takes hold of its clients’ social media pages, it doesn’t only focus on short-form content creation. SmartSites social media management It also optimizes the profiles for each platform’s guidelines and conventions. Further, it creates a content calendar. Brands that want to focus extensively on short-form video creation can partner with SmartSites to include more of that in their calendars. SmartSites doesn’t stop at making content. The agency also offers community management as a part of its social media handling. SmartSites community management So, its in-house team also responds to comments the short-form videos get. If needed, SmartSites also boosts these videos to get more eyeballs. Outsmart the competition with best-in-class digital marketing services. With over 1,000 ⭐⭐⭐⭐⭐ reviews online, SmartSites is America's #1 rat... 50+ New Jersey Best for: Small and Medium Size Businesses Outsmart the competition with best-in-class digital marketing services. With over 1,000 ⭐⭐⭐⭐⭐ reviews online, SmartSites is America's #1 rat... Location: Los Angeles, California Channels: TikTok, YouTube Notable clients: TikTok, The Recording Academy MOMENTiQ boasts clients like TikTok, which is basically synonymous with short-form video marketing, making them one of the best agencies to hire if you want to leverage the power of this popular format. While the agency was founded only after TikTok’s boom, the founding team lacks no experience. They’ve built companies collectively valued at more than $300 million. MOMENTiQ home page The founder of MOMENTiQ, Alex Elsea, is also the brains behind Ubiquitous, which includes notable clients such as Amazon and Disney. MOMENTiQ markets itself as a TikTok Shop marketing company, which makes sense, considering the agency helped establish Shop in the US. Coupled with the expertise of its in-house team, the agency’s main focus is on creating short-form content, be it for organic reach or paid social marketing. MOMENTiQ helps connect brands with influencers who can create short-form videos for its clients’ TikTok and Instagram pages. If our Influencer Marketing Benchmark Report has taught us anything, it’s that influencer marketing is bound to become even bigger than it is today. Influencer marketing market size MOMENTiQ is equipped with the necessary resources to help clients find influencers who can create the most engaging and audience-centric short-form content. Not only that, but MOMENTiQ also identified influencers who can run live selling campaigns for clients on TikTok. Since TikTok is the fourth most impactful channel for social commerce, it makes sense to tap into its potential early on. MOMENTiQ clients MOMENTiQ’s expanse of service is such that the agency even helped The Recording Academy (yes, the one for the Grammys) make the 2024 award show the most watched in the past four years. The agency engaged top US influencers with a collective following of a billion to create short-form videos surrounding the Grammys. Lo and behold, the hype generated by short-form content created by these influencers resulted in an average of 16.9 million views for the award show. MOMENTiQ helps brands generate three types of short-form videos: paid Shop posts, user-generated content, and organic videos. TikTok Shop has become a popular social commerce channel for customers in the US. MOMENTiQ leverages this user interest by running creator-made TikTok Shop video ads for its clients. MOMENTiQ paid creator posts For brands that want a more organic approach, MOMENTiQ also reaches out to its influencer network to find creators who can make the most relatable short-form videos for the brand. MOMENTiQ handles all steps of this collaboration, from contract management to measuring performance metrics. Another aspect in which MOMENTiQ shines is the curation of user-generated content (UGC). MOMENTiQ’s strategists work with the top-selling Shop creators to get video content for its clients. MOMENTiQ organic outreach The content can be used for paid Shop ads or organic posts. Since MOMENTiQ is involved in the process from start to finish, the content matches the client’s aesthetic and industry, gets posted at the right time, and is tweaked according to the response to it. MOMENTiQ is the premier influencer marketing agency. They run campaigns at the largest scale for the world’s leading brands, including The Grammy Aw... 10 - 50 Los Angeles Best for: Enterprises and Large Brands MOMENTiQ is the premier influencer marketing agency. They run campaigns at the largest scale for the world’s leading brands, including The Grammy Aw... Are you an Influencer looking for an agency? Discover your options with influencer talent agencies. Location: Chicago, Illinois Channels: Facebook, Instagram, Linkedin, Pinterest, TikTok, Twitter, YouTube Notable clients: Manny’s Deli, PEAK Fresh Content Society (FCS) stands out in the realm of short form video agencies, offering a specialized approach to creating engaging, concise content tailored for various social media platforms. Its expertise in producing ‘thumb-stopping’ short form videos makes it a go-to agency for brands looking to make a significant impact in a brief time frame. Fresh Content Society content creation Like many other agencies on this list, Fresh Content Society’s solutions are also pretty comprehensive. Clients not only get content services but can also enjoy community management, data analytics, paid campaign management, and influencer marketing solutions. Fresh Content Society claims that it makes “content to stop the scroll.” Isn’t that every brand’s dream? The agency has an in-house social media creative department that does everything from planning to content creation. For starters, the in-house team brainstorms ideas for short-form content for the client’s social media pages. Fresh Content Society video marketing From there, ideation moves on to storyboarding, scripting, filming, editing, and post-production. Fresh Content Society’s team comprises social media content creators with a specialization in short-form video content. The team also has videographers who are experts in paid social videos and photos. Fresh Content Society further enhances these videos with graphic design and animations to make them more engaging. What better example than that of Line-X to show how Fresh Content Society does this? Before the agency entered the picture, Line-X did not have a dedicated social media manager or team. The company wanted to increase its social reach, and Fresh Content Society delivered relevant short-form video content. Besides video creation, the agency also managed everyday community engagement for Line-X’s social media pages. Line-X case study results Line-X garnered 7 million views on these short-form videos in just 7 months of the new campaign. Plus, there was a 4,000% increase in customer engagement. Similarly, when Peak Auto wanted to run its holiday campaign to give back to the community, Fresh Content Society used TikTok videos to get the word out. These videos increased the company’s followers by 2,000% and resulted in 2,000,000+ interactions. Peak Auto case study results A quick look at Fresh Content Society’s portfolio shows you that the agency has mastered all kinds of short-form video content. For one, the agency excels at creating quick videos that get engagement. The Instagram video Fresh Content Society created for Line-X, showing the company’s product in action, gained 200,000 engagements. Similarly, the agency also knows how to create short-form video content with a dash of community management. For example, a 10-second video Fresh Content Society created for Klein Tools to address a comment on its TikTok page got over 13.3 million views. So, it doesn’t matter what the client’s needs are; Fresh Content Society has a video idea up its sleeve to fit the requirements. FCS is your in-house social media management team that helps design, manage, and grow your social media communities. Our award winning agency is family owned and operated and each client is treated like a partner. 10 - 50 Chicago, IL, Portland, California, Texas, Boston, Best for: Mid-sized to Enterprise Businesses FCS is your in-house social media management team that helps design, manage, and grow your social media communities. Our award winning agency is family owned and operated and each client is treated like a partner. Location: New York, New York; San Francisco, California; Kfar Saba, Tel Aviv, Bell Yard, London Channels: Blog, Facebook, Google Ads, Instagram, LinkedIn, Pinterest, Snapchat, TikTok, Twitter, YouTube, YouTube Advertising, X (formerly Twitter) Notable clients: Samsung, Viber, Reddit, Discovery, Mailwise Specializing in a broad range of short-form video production services, Moburst is an award-winning agency known for inspiring, influencing, exciting, and impressing audiences with their video campaigns. Their forte lies in crafting high-end animated videos that turn complex ideas into engaging stories under 90 seconds. Moburst’s diverse expertise caters to clients’ unique needs, spanning app preview videos, campaign videos, TikTok videos, “how-to” videos, corporate videos, and personal branding videos. The agency streamlines its video production process, encompassing script development, concept, storyboard, design, shooting, editing, animation, and integrating voice-over, music, and sound effects. As a one-stop solution for video production needs, Moburst creates sophisticated assets for global companies using their in-house team of experts. Moburst’s experience with various clients allows them to develop content that resonates with audiences, especially on platforms like TikTok, where authenticity and organic engagement are crucial. Their in-house team, together with an extensive network of creators, delivers videos that are natural, raw, and powerful. Moburst is a digital full-service, mobile-first marketing agency that helps companies to scale and become category leaders. We love solving the client... 10 - 50 New York, Florida, London, San Francisco, Israel Best for: Businesses of all sizes Moburst is a digital full-service, mobile-first marketing agency that helps companies to scale and become category leaders. We love solving the client... Location: Atlanta, Georgia Channels: YouTube, Facebook, LinkedIn Notable clients: Carnival, Samsung, Vanilla Gift, Takara Sake Sociallyin Studios is a full-service video production company that offers tailored commercial video production services for businesses of all sizes. Its experience has positioned the agency as a trusted provider of professional, trend-setting videos. Most people in the digital marketing space know Sociallyin as a social media agency. That’s exactly where its expertise lies. Being 100% social-focused, Sociallyin understands the ins and outs of video marketing on social media platforms, even the emerging ones, quite well. Sociallyin services Unlike some other agencies where clients would have to bring in the strategy and the agency’s in-house team would create content around it, Sociallyin provides from-scratch, start-to-finish video services. It even goes a step further by offering full-time social media management. Simply put, the agency not only creates short-form video content but also publishes it for clients and then monitors its performance. Sociallyin’s notable clients The agency’s data analysis and return on investment (ROI) modeling offering allows clients to get a grasp of how their videos are doing. Since clients get periodic reports of video performance, they’re always on the same page as the agency. The team at Sociallyin would ask you why not! For one, Sociallyin focuses on results-driven marketing. So, the agency is not merely following every trend that pops up. It’s not following the herd but creating a tailored plan that would work for the individual client. Secondly, Sociallyin is social-focused. With its full dedication and expertise in social media, the agency is able to provide clients with top-notch short-form videos that are guaranteed to do well on major social media platforms. Sociallyin’s studios Sociallyin also hails itself as an “idea factory,” and rightfully so. Its campaign for Gift Card Shop, a go-to gift card retailer, is the perfect example of this. When the company came to Sociallyin, it didn’t have a significant social media presence. Gift Card Shop wanted to create cool graphics and TikTok videos accompanied by creative copy to increase card sales and grow its social media following. Sociallyin’s team got to work and created a ton of video content for the client’s Instagram and TikTok accounts. The content included short-form videos, particularly to introduce giveaways or show new gift card designs. Plus, the team came up with clever captions and hashtags that got the audience engaging with the content. Gift Card Shop case study results Sociallyin is right in calling itself a “one-stop shop” because Gift Card Shop got more than it came for. Besides a 211.3% increase in impressions, which the client had initially wanted, the social media accounts also saw a 200% increase in video views and 66% more social media messages. While a results-driven approach and a social-first mindset are awesome attributes to have, it’s probably the in-house studios that make Sociallyin one of the top short-form video agencies. Sociallyin’s studio is an all-in-one stop for video production, editing, talent recruiting, and post-production. The studio boasts a team of creative directors, audio engineers, editors, videographers, and pretty much any professional a client would need to create a high-quality video. Some of the services offered in the studio are talent recruitment and management, audio and SFX, editing, creative direction, and hair and makeup. Together, this team can create numerous types of short-form videos, such as testimonials, pop culture trends, TikTok challenges, and product demos. Sociallyin’s video services Sociallyin also has styled sets that are ready to go. The clients simply have to choose the set they need, and Sociallyin will handle the rest. The studio services are offered as packages. Clients can select the packages that fulfill their needs. If extra services are required, they can be added as add-ons. Sociallyin’s portfolio After selecting the package, the client simply has to ship the product to Sociallyin, and the agency creates short-form magic for social media feeds. SociallyIn offers creative content tailored to each business, offering influencer marketing, social media solutions, social media advertising & more. 50+ Atlanta Best for: Businesses of all sizes SociallyIn offers creative content tailored to each business, offering influencer marketing, social media solutions, social media advertising & more. Location: Irvine, California Channels: Blog, Facebook, Google, Google Ads, Instagram, LinkedIn, Pinterest, Podcast, Quora, Reddit, Snapchat, Spotify, TikTok, X (formerly Twitter), WhatsApp, YouTube, YouTube Advertising Notable clients: Solvvy, Seagate, Promethium, Logikcull Specializing in tech and SaaS sectors, Directive Consulting emerges as a standout among video agencies, offering bespoke video advertising solutions. Their expertise lies in crafting short-form videos that are not just visually captivating but strategically designed to convert viewers into customers swiftly. This focus positions them uniquely in the market, especially for companies seeking to enhance their digital presence. Directive Consulting’s video services include compelling brand overviews, detailed product explainers, and impactful case-study awareness ads. They excel in creating content that resonates with the audience, ensuring each video is a blend of emotional connection and clear communication of product benefits. Their approach is not just about creating videos but about creating narratives that engage and persuade. Whether it’s a legal intake explainer or a testimonial video ad, Directive Consulting’s short-form videos are tailored to meet the unique needs of their clients. The world’s largest SaaS brands trust Directive to bring their performance marketing campaigns to life across Paid Media, SEO, Creative, Strategy, L... 50+ Irvine, California Best for: Midmarket, Enterprise The world’s largest SaaS brands trust Directive to bring their performance marketing campaigns to life across Paid Media, SEO, Creative, Strategy, L... Location: Atlanta, Georgia Channels: Facebook, Instagram, LinkedIn, X (formerly Twitter) Notable clients: Sherman – My CPA Coach, LYFE Accounting, MotoTrax, Taliah Waajid Capitalizing on the explosive growth and engagement potential of short-form vertical videos, LYFE Marketing offers short video management services. Their team stays current on the latest trends, helping businesses effectively leverage these platforms. Covering all aspects of the video campaign, LYFE Marketing provides ideas and step-by-step instructions for clients to film their videos, along with editing and publishing the footage on the chosen platforms. This approach ensures the content remains authentic and resonates with social media users. Emphasizing the importance of a video’s first three seconds, LYFE Marketing’s services include researching target markets, analyzing competitors, and understanding platform features to maximize short video success. LYFE Marketing’s strongest point is their comprehensive short video management services that cover all aspects of the process, allowing clients to focus on their core business while benefiting from the advantages of short video marketing. A leading social media management company that helps businesses grow online. LYFE Marketing helps clients increase leads and sales through social media marketing. 10 - 50 Atlanta Best for: Small and Midmarket Businesses A leading social media management company that helps businesses grow online. LYFE Marketing helps clients increase leads and sales through social media marketing. Location: Vancouver, Canada Channels: YouTube Notable Clients: Best Buy, GitHub, Gelato, Thinkific Vireo Video is a premier short-form video creation agency adept at harnessing the power of YouTube Shorts to elevate brand visibility. Their expertise lies in producing captivating videos that grab audience attention in the competitive digital space, mirroring the appeal of content on TikTok and Instagram Reels. With a focus on strategic content that requires minimal investment, Vireo Video enables brands to tap into new audiences, leveraging the immense mobile viewership that YouTube Shorts attract. The agency guides brands in creating impactful Shorts and seamlessly integrating them into wider digital marketing strategies to boost long-form content and channel subscriptions. Vireo Video navigates YouTube’s evolving monetization policies, advising clients on maximizing revenue through the Shorts Fund and upcoming advertising models. Their comprehensive approach ensures businesses can effectively engage with their target audience, fostering growth and creativity in the realm of short-form video content. Vireo Video is a video marketing agency specializing in Video Marketing and Advertising on YouTube for Smart Brands. Vireo provides experience and kno... 10 - 50 Vancouver Best for: Businesses of all sizes Vireo Video is a video marketing agency specializing in Video Marketing and Advertising on YouTube for Smart Brands. Vireo provides experience and kno... Location: Tel Aviv, Israel Channels: TikTok, Instagram, YouTube Notable clients: Monday.com, HEIDER Real Estate, Kilimanjaro Coffee Israel, Dream Doctors Project Offering tailored video content creation services, Bridie focuses on strategic content to help clients reach more customers, build a larger audience, and capitalize on trends without sacrificing brand integrity. They provide comprehensive social media video management or content-only packages, making social media video marketing accessible and straightforward. Bridie’s services cater to small businesses, non-profit organizations, and large brands seeking to enhance their social media presence and drive growth. Whether the goal is increasing visibility, attracting donors, or building brand awareness, Bridie’s expertise in creating targeted video content enables clients to effectively reach their desired audience. Bridie’s key strength is crafting platform-specific video content that appeals to various target audiences, allowing clients to expand their reach and grow their customer base. Location: Milan, Italy Channels: TikTok, Instagram, YouTube Triller, Snapchat Notable clients: Adidas, Shopify, Givenchy, DoDo, Disney Boasting over 15 years of experience in the digital sector, Cosmic specializes in designing, producing, and distributing short video content. By closely working with Generation Z, they remain updated on the latest communication trends. Cosmic offers a range of services, including creative design of short-form content, content production, music and filters production, and content distribution. Their proprietary technology identifies trending music, hashtags, and content, translating them into effective marketing language for clients. The agency’s strongest point is their technology-driven approach, which allows them to track and monitor analytical data and identify trends, ensuring clients’ short video content stays relevant and engaging in the fast-paced digital landscape. Location: Vancouver, British Columbia, Canada Channels: TikTok, Instagram, YouTube, Facebook Notable clients: Dougie Corrado, Boxabl, Jordan Ross Currier Media helps coaches, consultants, and entrepreneurs rapidly grow their following through short-form video content optimized for algorithms. Their services encompass content distribution and editing, scripting, posting, and account management, catering to those seeking more clients, scaling their personal brand, and achieving outstanding results without investing significant time. The agency’s editing process is designed to be algorithm-efficient, maximizing visibility and engagement. They distribute content across multiple platforms and use unique strategies to funnel viewers to clients’ other services. Currier Media’s strength lies in their focus on algorithmic optimization, allowing them to maximize the reach and impact of clients’ short-form video content. Location: Chicago, Illinois Channels: TikTok, Facebook, Instagram, YouTube Notable clients: Just Women’s Sports, Woodbridge Wines, Lil Bucks, BriteCo Watch and Jewelry Insurance Combining a content creator mindset with the professionalism expected from a traditional agency, Let’s Roll crafts scalable video marketing strategies and execution for organizations of all sizes, including B2B organizations, brands, nonprofits, and agency partners. For B2B organizations, they help establish authority, attract and retain clients, and inspire staff. Brands benefit from their expertise in product demo videos, paid ads for social and OTT, product training videos, and Amazon store videos. Nonprofits can expand advocacy, reach new members, and increase revenue through storytelling via short-form videos. Working with creative, PR, and media agencies, Let’s Roll provides efficient and cost-effective short-form video production, enabling delivery for clients on time and under budget. Their strongest point is the ability to cater to various types of organizations, offering tailored short-form video solutions that address each sector’s unique needs and challenges. Location: Chicago, Illinois; Detroit, Miami; Berlin, Germany Channels: Facebook, Instagram, LinkedIn, TikTok Notable clients: SpinLife, Jacobs, Cordis Medical Center, Hästens CMCG is an agency that specializes in creating short-form videos for businesses of all sizes. They have a team that will take care of everything from storyboarding, script writing to filming and editing. They are known for their creativity, efficiency and strategy when it comes to creating exclusive and recognizable videos in the market and offer various short-form video types for businesses including informative, educational, documentary and entertaining videos. The agency knows how to influence the buyer’s choice through visuals, sounds, and script. They can create videos that introduce a new product to the market, shape the image, or demonstrate the company’s benefits. The CMCG marketing team has experience in increasing conversions and traffic, which is beneficial for businesses of all sizes. They work with real estate, IT, e-commerce, healthcare, and other industries. Location: Colorado Springs, Colorado Channels: TikTok, Instagram, Facebook, YouTube Notable clients: Clay Lacy, Suntrek Solar Company, Gift of Life International, OpenGate Standout Media is a Done-For-You video agency that can manage your online video marketing from start to finish. They offer different video styles, including personal brand, voiceover, and text-based videos, making them a great option for businesses of all kinds. With short-form videos becoming the go-to for entertainment, information, and inspiration on social media, Standout Media can help you reach new fans, gain social validation, and expand your reach outside your expertise or niche. One of the main benefits of Standout Media is that they can repurpose long-form content, such as podcasts, YouTube videos, or livestreams, into engaging and eye-catching videos. This can save you time and money in creating new content, while still reaching your audience effectively. They have helped their clients reach millions of people with their videos, and they can do the same for you. What is best, they offer different video styles and can repurpose long-form content into engaging short-form videos, helping businesses save time and money.1. Disruptive Advertising
Why Disruptive Advertising
Disruptive Advertising’s Short-Form Video Capabilities
Disruptive Advertising
Disruptive Advertising
2. SmartSites
Why SmartSites
SmartSites’ Short-Form Video Capabilities
SmartSites
SmartSites
3. MOMENTiQ
Why MOMENTiQ
MOMENTiQ’s Short-Form Video Capabilities
MOMENTiQ
MOMENTiQ
4. Fresh Content Society
Why Fresh Content Society
Fresh Content Society’s Short-Form Video Capabilities
Fresh Content Society
Fresh Content Society
5. Moburst
Moburst
Moburst
6. Sociallyin
Why Sociallyin
Sociallyin’s Short-Form Video Capabilities
Sociallyin
Sociallyin
7. Directive Consulting
Directive Consulting
Directive Consulting
8. Lyfe Marketing
Lyfe Marketing
Lyfe Marketing
9. Vireo Video
Vireo Video
Vireo Video
10. Bridie
11. Cosmic
12. Currier Media
13. Let’s Roll
14. CMCG
15. Standout Media
What Are Some Common Types of Short-Form Videos?
There are various types of short-form videos, and what you should focus on depends on your business, market, and goals, among other things. Consider any of these seven short-form video types to promote your brand or product:
Product Demos
Many brands now publish short-form product demo videos, which used to be lengthy YouTube videos pre-TikTok. Product demos are particularly popular among makeup and apparel brands.
For example, GoPro has pinned the video introducing its new HERO12 camera on its TikTok page.
@gopro Meet #GoProHERO12 ♬ original sound - GoPro
Product Tutorials
Like product demos, tutorials can now be under a minute short. Tech and electronic brands can easily capture audiences’ attention with this short-form video content. Influencers like beauty content creators can also tap into vast audiences from TikTok, Instagram Reels, and YouTube Shorts by posting quick tutorials.
A good example is Patrik Ta’s TikTok account, where the creator shows how to use and apply his makeup products.
@patrickta Try Using My Technique Using My Major Headlines Cream Blush Over Powder @patricktabeauty ♬ original sound - patrick ta
Customer/Follower Query Responses
Finance gurus, lawyers, healthcare professionals, and the like can engage with their audiences by posting short-form videos answering common questions about their fields. You can follow the examples of Dr. Danielle Jones, MD (@mamadoctorjones), Atty. Josh Hodgens (@thehometownlawyer), and Mark Tilbury (@marktilbury) on TikTok.
@mamadoctorjones Replying to @Brittany May ♬ original sound - Mama Doctor Jones
Behind-the-Scenes Content
Behind-the-scenes videos aren’t just for celebrities or film producers. Micro-influencers and small businesses can also use them to share how they create content and prepare products. Behind-the-scenes short-form video content demystifies the reality behind certain professions and tasks, making their creators more relatable to their audience.
For example, the owners of Sani, a clothing brand, show behind-the-scenes of everything from fabric selection or product catalog creation in short videos on their TikTok channel.
@sanisisters Behind the scenes of a fashion brand #sisters #fyp #indianwedding #entrepreneur #smallbusiness ♬ original sound - Niki & Ritika from Sani
Teasers or Snippets
If you’ve got an upcoming event, product release, or post, you can create anticipation by posting teasers or snippets. This short-form video content works great for artists, brands, and influencers. For example, if you just uploaded a podcast, posting a video snippet of it can pique your audience’s interest and encourage them to watch or listen to the full episode.
New Belgium is a good example of a brand that uses teasers and snippet videos on Instagram. The brand announced the return of its much-loved sour ale with a teaser video on the platform.
Event Highlights
If your brand celebrated a successful event, you can share its biggest moments by posting a short highlights video afterward. For example, artist management companies often post this type of short-form video after a talent has just finished a concert.
Message from Executives
Whether you’re a B2B or B2C company, many people are curious about the experts running your business. Filming a short video with an executive sharing a message can shed light on your company’s values and story. A great time to post such videos is during your company’s anniversary, relevant holidays, or crisis.
Slack posts a lot of tips and insight videos featuring its top professionals. For example, here’s a video showing how Slack and Salesforce integration makes work processes smoother.
@slackhq @salesforce ♬ original sound - Slack
What Are the Best Practices for Making Short-Form Videos?
The HubSpot 2024 Social Media Marketing Report revealed that short-form videos are still growing in popularity and are expected to continue dominating social media feeds in the coming years. Going forward, 67% of marketers plan to invest more in short-form video content than any other format. To ensure that your company’s investment yields excellent results, here are some best practices for making short-form videos to note.
Know Your Goals
Establish your goals before creating any short-form video. It’s essential to be clear on your objectives to tailor your video’s message to its intended audience. A great example of a short-form video following this practice is Chipotle’s TikTok video from 2022 informing its followers that it purchased over 35 million pounds of locally grown produce the previous year. The 9-second video focused on the produce’s freshness, emphasizing the message “real food just tastes better.” See the video below.
@chipotle But you don’t need to know all that to know that real food just tastes better. #chipotle #farmers #food #local #fresh #ingredients ♬ original sound - Chipolte
Capture Attention Instantly
You only have a few seconds to capture your audience’s attention, so skip the intros and reach your intention immediately. For example, if you want to post a short-form makeup tutorial, start the tutorial right away while telling the audience what you’re teaching and the instructions. Makeup tutorials can also be an advertisement for a new cosmetic product. Look at this example from the makeup brand Made by Mitchell. It teaches viewers how to create a smokey eye in 30 seconds.
@madebymitchell the quickest way to slay a smokey eye ????⚡️✨ #madebymitchell #blursh #fyp #smokeyeye #smokey #tutorial #makeuptutorial #eyeshadow #fyp #viral ♬ original sound - madebymitchell
Refine Your Video’s Quality
Though short-form videos don’t always have to carry a cinematic quality, they should still be professionally produced. The post-processing work can be done subtly to make your videos look fresh. Crocs does a fantastic job following this practice, as seen in their #PEEPxCROCS campaign.
@crocs Just Crocin’ with our peeps ✌️ #PEEPSxCROCS ♬ original sound - Crocs
Inject Humor
If it follows your brand image, don’t be afraid to inject a bit of humor into your short-form videos. TikTok’s research found that its users are 1.4 times more likely to credit the humor in sponsored content as a motivation to purchase.
You can use memes to make your audience laugh and engage with short-form videos. Scrub Daddy did an incredible job using this technique, as shown below.
@scrubdaddy Is it a problem? Maybe. Do I care? No. #scrubdaddy #smile #cleantok #cleaningtiktok #americasfavoritesponge #meme #pedropascal ♬ original sound - TheVincentMottola
Don’t Forget About Accessibility
Check out this post by Slack, which uses captions excellently. Since TikTok’s auto-generated captions can have errors in them due to different pronunciations, adding captions manually can make videos more accessible.
Slack does this for all its videos.
@slackhq Slack AI has entered the chat 👀 Our very own Senior Product Marketing Manager extraordinaire, Rena Henri, is here to break down Slack AI's game changing features and share some of her favorite use cases so far. #SlackTips ♬ original sound - Slack
Add a Call to Action
Every marketing content must include a compelling call to action (CTA). It’s your cue to the audience on what they should do next: buy your product, watch a full video, or add a comment. TikTok can add a “Shop” button to your videos. It allows you to create shoppable videos so customers can buy a product as soon as they’ve viewed your video. You can add the Shop button to a livestream, shoppable video ad, or product showcase.
Levi’s is a prime example of a brand that uses effective CTAs. Check out their TikTok in collaboration with K-Pop group NewJeans below.
@levis @NewJeans ? Our jeans #150Yearsof501 #CustomJeans ♬ original sound - Levi’s
Which Short-form Video Trends Can You Anticipate in 2024?
Here are some of the trends Influencer Marketing Hub predicted for 2024:
User-Generated Content (UGC)
People tend to trust UGC more than ads. While UGC has existed for many years, it will continue drawing engagement in 2024. Brands on TikTok leverage this trend creatively by starting challenges. TikTok’s research found that 77% of its users enjoy new challenges, trends, and memes brands create for others to join in.
Cosmic tapped into UGC when NARS partnered to promote its new Soft Matte Foundation. Beauty and makeup-related content creators with a premium image and tone of voice (ToV) were onboarded to the campaign. They posted TikTok videos showcasing the product, accumulating 262% clicks and 20% higher engagement rate.
Soundless Optimization
Many users keep their audio muted when watching videos on social media. That’s why video agencies should practice soundless optimization when producing short-form videos for brands. They should add captions or subtitles to let users understand a video without turning on the audio.
Bridie excels in soundless optimization, as demonstrated in the short-form video they produced for Monday.com. It included prominent captions that clarified the video’s context.
Social Media Video Ads
Marketers are now turning to short-form videos as a marketing and advertising tactic. Sociallyin leveraged this trend with its work for Dubai-based fitness company, Rich and Fit Personal Training. Sociallyin’s ads, including a short-form vertical video, acquired nearly 1,000 leads, over 2 million impressions, and approximately 300K engagements. The ads also generated 31K link clicks and reached 570K audiences.
Why Do You Need Short-Form Videos?
Data from various studies has shown that short-form videos excel at engaging viewers, with Instagram Reels generating 40% more engagement than regular Instagram posts. Moreover, videos under two minutes in length receive 75% of all video engagement.
Integrating these videos into your marketing strategy enables more frequent content updates, keeping your audience engaged and invested in your brand. Worth noting is that short-form videos offer lower production costs and faster turnaround times compared to longer formats, making them an economical choice for businesses of all sizes.
Also, short-form videos are popular among the younger lot. If your audience is primarily younger demographics, incorporating short-form videos in your content mix can help you tap into this market segment and establish a stronger connection with them.
Statista data shows that the majority of TikTok users are between 18 and 34 years old. The trend is similar across male and female users.
How Can You Drive Results With Short-Form Video Agencies?
Specialized short-form video agencies craft engaging content tailored for platforms like TikTok, Facebook, YouTube, and Instagram, ensuring that your content resonates with your target audience.
By handling the entire production process—from concept development to distribution—these agencies free up your time to concentrate on other aspects of your business.
Now that you have a list of top-performing short-form video agencies, you can go ahead and select the one that meets your business needs, budget, social media channel requirements, and brand personality.
Frequently Asked Questions
What is a short-form content agency?
A short-form content agency is a company that creates engaging content for short-form content platforms like TikTok, Instagram Reels, and YouTube Shorts. They produce various types of content, including brand videos, product demos, advertisements, and more.
What is the most popular short-form video platform?
TikTok is the most popular short-form video platform. It’s the most downloaded app as of 2022.
What is short-form videography?
Short-form videography is video content that runs between five and ninety seconds long. They are designed to be easily digestible for users scrolling through social media feeds or other platforms.
How long does it take for a short-form video agency to create content for my brand?
The timeline for content creation depends on the scope and complexity of the project, as well as the agency's availability and resources. Generally, the process can take anywhere from a few days to several weeks, including concept development, scriptwriting, production, and editing.
How much does it cost to work with a short-form video agency?
The cost of working with a short-form video agency can vary widely depending on factors like project scope, agency size, and level of expertise. It's important to discuss your budget and expectations with potential agencies to find a pricing model that works for both parties.
Will I have full ownership of the content created by the short-form video agency?
In most cases, yes. Once the project is complete and all payments have been made, you should retain full ownership of the content produced. However, it's essential to discuss intellectual property rights and usage terms with the agency before beginning any project to avoid potential disputes.
Can a short-form video agency help me repurpose my existing content for short-form video platforms?
Absolutely. Many short-form video agencies offer content repurposing services that can help you adapt and optimize your existing long-form content for short-form video platforms, ensuring that it aligns with the platform's requirements and audience preferences.
