15 Short Form Video Agencies Elevating Your Brand in the Digital Age

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Influencer Marketing Hub employs an expert-driven methodology to evaluate Digital Marketing agencies, ensuring that our recommendations are both reliable and comprehensive. This approach is designed to help businesses and individuals find the best agencies to meet their specific Digital Marketing needs. Here’s how we assess the various agencies like Sociallyin, Disruptive Advertising, and SmartSites:

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As digital content consumption continues to evolve, short-form videos, typically under 60 seconds in duration, have proven to be a powerful medium for capturing audience attention. Platforms like TikTok, Instagram Reels, and YouTube Shorts have experienced rapid growth, with TikTok surpassing a whooping 1 billion monthly active users.


Powerhouse Short Form Video Agencies Elevating Your Brand in the Digital Age:


Top Short Form Video Agencies

Let’s meet the trailblazing agencies that are redefining the world of short-form video marketing. With their unparalleled expertise, cutting-edge strategies, and relentless drive for innovation, these short-form video maestros will empower your brand to shine in an increasingly competitive digital landscape. Whether you're an established brand or just starting your journey, these industry-leading agencies are your go-to resource for creating captivating content that speaks volumes in mere seconds.

Top
short form video agencies
2024

1. Sociallyin

Sociallyin

Location: Atlanta, Georgia

Channels: YouTube, Facebook, LinkedIn

Notable clients: Carnival, Samsung, Vanilla Gift, Takara Sake

Sociallyin Studios is a full-service production company that offers tailored commercial video production services for businesses of all sizes. Their experience has positioned them as a trusted provider of professional, trend-setting videos.

Sociallyin’s services cater to diverse video production needs, from corporate training to promotional content for social media channels. They specialize in testimonial videos, product demo videos, “how-to” videos, and talking head videos, all designed to captivate potential buyers and sell products effectively. Additionally, Sociallyin’s corporate video production capabilities include creating engaging and motivational content for employee training and internal messaging.

Sociallyin

SociallyIn offers creative content tailored to each business, offering influencer marketing, social media solutions, social media advertising & more.

Company
Channels
Services
Company
team size

50+

region

Atlanta

Best for:

Businesses of all sizes

Minimum Campaign Size: $5.000+
Channels
Facebook
Instagram
LinkedIn
TikTok
Twitter (X)
YouTube
Services
Social Media Management
Influencer Marketing
Social Media Strategy
Community Management
Content Production
Paid Social Advertising
Social Selling
Minimum Campaign Size: $5.000+

Sociallyin

SociallyIn offers creative content tailored to each business, offering influencer marketing, social media solutions, social media advertising & more.


2. Disruptive Advertising

Disruptive Advertising

Location: Pleasant Grove, Utah

Channels: Facebook, Instagram, LinkedIn, Pinterest, Snapchat, TikTok, X (formerly Twitter)

Notable clients: Xactware, PoliteMail, Litter-Robot, KPMG, PennyMac

Disruptive Advertising is a master at using digital motion ads to amplify marketing strategies. Working closely with clients, their dedicated Creative Strategist and Marketing Consultant capitalize on the ever-growing demand for video content. Disruptive Advertising’s motion ads effortlessly explain complex ideas, offering the highest ROI among social media marketing strategies through short-form videos.

Their Motion Ads Methodology involves crafting engaging and informative ads based on customers’ journeys through the marketing funnel. Disruptive Advertising’s motion ads cater to every stage of the customer journey, from raising awareness to driving conversions. They excel in various formats, including GIFs, Cinemagraphs, Motion Display Ads, Animated Typography, Stock Footage Ads, Motion Infographics, and 2D Character Animation. Disruptive Advertising’s key strength is creating targeted motion ads that effectively communicate the desired message, maximizing clients’ marketing efforts’ impact.

Disruptive Advertising Logo

Disruptive Advertising

New Offer: Try before you buy! First 30 days on us, with a 90-day no risk guarantee. Only qualifying brands. AUTHENTICITY WINS™ Disruptive Advertising is the best performance marketing agency for authentic brands and marketers.

Company
Channels
Services
Company
team size

50+

region

Utah

Best for:

Businesses of all sizes

Minimum Campaign Size: $5.000+
Channels
Facebook
Instagram
LinkedIn
Pinterest
Snapchat
TikTok
Twitter (X)
Services
Content Creation
PPC Management
Email Marketing
SEO
Social Media Management
Facebook and Instagram Advertising
eCommerce
B2B
SEM (Search Engine Marketing)
Google Ads Management
Microsoft Ads Management
Paid Search
Website optimization
Minimum Campaign Size: $5.000+
Disruptive Advertising Logo

Disruptive Advertising

New Offer: Try before you buy! First 30 days on us, with a 90-day no risk guarantee. Only qualifying brands. AUTHENTICITY WINS™ Disruptive Advertising is the best performance marketing agency for authentic brands and marketers.


3. SmartSites

SmartSites

Location: Paramus, New Jersey

Channels:  X (formerly Twitter), Amazon, Facebook, Google, Google Ads, Instagram, LinkedIn, Pinterest, Reddit, Snapchat, TikTok, YouTube Advertising

Notable clients: Hat Heaven, Outdoor Gear, Arcarius Funding

Focusing on intuitive video solutions, SmartSites elevates clients’ social media presence on platforms like TikTok. Their emphasis on multi-platform video marketing enables businesses to capitalize on the growing trend of digital video consumption, projected to reach an average of 80 minutes per day by 2023.

SmartSites’ approach increases awareness and engagement across all social media platforms, utilizing video content on TikTok, Instagram Reels, and Facebook Reels to boost brand awareness, drive higher engagement rates, and support retargeting efforts. Their video content helps clients connect and engage with their audience more effectively, humanizing the brand and building credibility. The agency’s standout strength lies in seamlessly integrating video content into clients’ overall digital marketing strategies, maximizing brand exposure and engagement through thoughtfully crafted videos.

Smartsites logo

SmartSites

Outsmart the competition with best-in-class digital marketing services. With over 1,000 ⭐⭐⭐⭐⭐ reviews online, SmartSites is America's #1 rated digital marketing agency. Get more traffic. Acquire more customers. Sell more stuff. SmartSites w...

Company
Channels
Services
Company
team size

50+

region

New Jersey

Best for:

Small and Medium Size Businesses

Minimum Campaign Size: $1.000+
Channels
Amazon
Facebook
Google
Google Ads
Instagram
LinkedIn
Pinterest
Reddit
Snapchat
TikTok
Twitter (X)
YouTube Advertising
Services
Website Design & Development
PPC Management
Paid Search (Google Ads, Microsoft Ads)
Paid Social (FB/Instagram, Twitter, LinkedIn, TikTok, etc.)
Organic SEO
Email Marketing
Social Media Management
Minimum Campaign Size: $1.000+
Smartsites logo

SmartSites

Outsmart the competition with best-in-class digital marketing services. With over 1,000 ⭐⭐⭐⭐⭐ reviews online, SmartSites is America's #1 rated digital marketing agency. Get more traffic. Acquire more customers. Sell more stuff. SmartSites w...


4. MOMENTiQ

MOMENTiQ

Location: Los Angeles, California

Channels: TikTok, YouTube

Notable clients: TikTok, The Recording Academy

MOMENTiQ boasts clients like TikTok, which is basically synonymous with short-form video marketing, making them one of the best agencies to hire if you want to leverage the power of this popular format. While the agency was founded only after TikTok’s boom, the founding team lacks no experience. They’ve built companies collectively valued at more than $300 million. The founder of MOMENTiQ, Alex Elsea, is also the brains behind Ubiquitous which includes notable clients such as Amazon and Disney.

Even with an impressive background like this, MOMENTiQ isn’t ready to enjoy the status quo. They’re busy creating an entirely new model for influencer marketing which is set to redefine the industry. If you were late to using short-form videos and influencer marketing, view this as your second chance at being part of a revolution from the start.

MOMENTiQ

MOMENTiQ is the premier influencer marketing agency. They run campaigns at the largest scale for the world’s leading brands, including The Grammy Awards and TikTok Shop itself. They specialize in launching brands/products on TikTok Shop & automatin...

Company
Channels
Services
Company
team size

10 - 50

region

Los Angeles

Best for:

Enterprises and Large Brands

Minimum Campaign Size: $50.000+
Channels
TikTok
YouTube
Services
Influencer Marketing
UGC Content
Minimum Campaign Size: $50.000+

MOMENTiQ

MOMENTiQ is the premier influencer marketing agency. They run campaigns at the largest scale for the world’s leading brands, including The Grammy Awards and TikTok Shop itself. They specialize in launching brands/products on TikTok Shop & automatin...

Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.


5. Fresh Content Society

Fresh Content Society

Location: Chicago, Ilinois

Channels: Facebook, Instagram, Linkedin, Pinterest, TikTok, Twitter, YouTube

Notable clients: Manny’s Deli, PEAK

Fresh Content Society (FCS) stands out in the realm of short form video agencies, offering a specialized approach to creating engaging, concise content tailored for various social media platforms. Their expertise in producing ‘thumb-stopping’ short form videos makes them a go-to agency for brands looking to make a significant impact in a brief time frame.

FCS excels in understanding the unique demands of different platforms, from the fast-paced environment of TikTok to the professional network of LinkedIn. They craft short form videos that are not only visually appealing but also strategically aligned with your brand’s messaging and audience engagement goals. Whether it’s a quick, informative clip for Instagram or a catchy, creative video for Twitter, FCS ensures each piece of content is optimized for maximum impact and audience retention.

Fresh Content Society

FCS is your in-house social media management team that helps design, manage, and grow your social media communities. Our award winning agency is family owned and operated and each client is treated like a partner.

Company
Channels
Services
Company
team size

10 - 50

region

Chicago, IL, Portland, California, Texas, Boston, 

Best for:

Mid-sized to Enterprise Businesses

Minimum Campaign Size: $10.000+
Channels
Facebook
Instagram
LinkedIn
Pinterest
TikTok
Twitter (X)
YouTube
Services
Social Media Management
Community Management
Content Production
Strategy
Paid Media
Influencer Management
Campaign Management
Reporting
Minimum Campaign Size: $10.000+

Fresh Content Society

FCS is your in-house social media management team that helps design, manage, and grow your social media communities. Our award winning agency is family owned and operated and each client is treated like a partner.


6. Moburst

Moburst

Location: New York, New York; San Francisco, California; Kfar Saba, Tel Aviv, Bell Yard, London

Channels: Blog, Facebook, Google Ads, Instagram, LinkedIn, Pinterest, Snapchat, TikTok, Twitter, YouTube, YouTube Advertising, X (formerly Twitter)

Notable clients: Samsung, Viber, Reddit, Discovery, Mailwise

Specializing in a broad range of short-form video production services, Moburst is an award-winning agency known for inspiring, influencing, exciting, and impressing audiences with their video campaigns. Their forte lies in crafting high-end animated videos that turn complex ideas into engaging stories under 90 seconds. Moburst’s diverse expertise caters to clients’ unique needs, spanning app preview videos, campaign videos, TikTok videos, “how-to” videos, corporate videos, and personal branding videos.

The agency streamlines its video production process, encompassing script development, concept, storyboard, design, shooting, editing, animation, and integrating voice-over, music, and sound effects. As a one-stop solution for video production needs, Moburst creates sophisticated assets for global companies using their in-house team of experts. Moburst’s experience with various clients allows them to develop content that resonates with audiences, especially on platforms like TikTok, where authenticity and organic engagement are crucial. Their in-house team, together with an extensive network of creators, delivers videos that are natural, raw, and powerful.

Moburst

Moburst is a digital full-service, mobile-first marketing agency that helps companies to scale and become category leaders. We love solving the clients’ tough digital challenges and firmly believe that creative thinking, advanced technology, and da...

Company
Channels
Services
Company
team size

10 - 50

region

New York, Florida, London, San Francisco, Israel

Best for:

Businesses of all sizes

Minimum Campaign Size: $5.000+
Channels
Blog
Facebook
Google Ads
Instagram
LinkedIn
Pinterest
Snapchat
TikTok
Twitter (X)
YouTube
YouTube Advertising
Services
Content Creation
PPC Management
Email Marketing
SEO
Social Media Management
Facebook and Instagram Advertising
Video Marketing
YouTube Strategy
YouTube Optimization
Youtube Marketing
Influencer Marketing
YouTube Advertising
Digital Marketing
Social Media Marketing
Social Ads
Paid Ads
Branding
Ad Creative
Facebook Ad Buying
Google Ad Buying
Tik Tok Ad Buying
Pinterest Ad Buying
User Acquisition
Mobile App Performance Marketing
Ad Creatives Production
Website optimization
eCommerce
B2B
LinkedIn Advertising
Social Media Strategy
B2B Influencer Campaigns
Social Media Content Creation
Paid Social Creative Production
Organic Social Media Marketing
Market Intelligence
Minimum Campaign Size: $5.000+

Moburst

Moburst is a digital full-service, mobile-first marketing agency that helps companies to scale and become category leaders. We love solving the clients’ tough digital challenges and firmly believe that creative thinking, advanced technology, and da...


7. Directive Consulting

Directive Consulting

Location: Irvine, California

Channels: Blog, Facebook, Google, Google Ads, Instagram, LinkedIn, Pinterest, Podcast, Quora, Reddit, Snapchat, Spotify, TikTok, X (formerly Twitter), WhatsApp, YouTube, YouTube Advertising

Notable clients: Solvvy, Seagate, Promethium, Logikcull

Specializing in tech and SaaS sectors, Directive Consulting emerges as a standout among video agencies, offering bespoke video advertising solutions. Their expertise lies in crafting short-form videos that are not just visually captivating but strategically designed to convert viewers into customers swiftly. This focus positions them uniquely in the market, especially for companies seeking to enhance their digital presence.

Directive Consulting’s video services include compelling brand overviews, detailed product explainers, and impactful case-study awareness ads. They excel in creating content that resonates with the audience, ensuring each video is a blend of emotional connection and clear communication of product benefits. Their approach is not just about creating videos but about creating narratives that engage and persuade. Whether it’s a legal intake explainer or a testimonial video ad, Directive Consulting’s short-form videos are tailored to meet the unique needs of their clients.

Directive Consulting

The world’s largest SaaS brands trust Directive to bring their performance marketing campaigns to life across Paid Media, SEO, Creative, Strategy, Lifecycle Marketing, & Video. Directive’s proven Customer Generation methodology has generated +$1B...

Company
Channels
Services
Company
team size

50+

region

Irvine, California

Best for:

Midmarket, Enterprise

Minimum Campaign Size: $5.000+
Channels
Blog
Facebook
Google
Google Ads
Instagram
LinkedIn
Pinterest
Podcast
Quora
Reddit
Snapchat
Spotify
TikTok
Twitter (X)
WhatsApp
YouTube
YouTube Advertising
Services
PPC Management
Content & SEO
Lifecycle Marketing (Revenue Operations)
Creative
Performance Marketing
GTM Strategy
Video Production
SEM (Search Engine Marketing)
B2B SaaS Marketing
Paid Social
Customer Generation
LinkedIn Advertising
Google Ads Management
Microsoft Ads Management
Paid Media
Integrated Strategy
Minimum Campaign Size: $5.000+

Directive Consulting

The world’s largest SaaS brands trust Directive to bring their performance marketing campaigns to life across Paid Media, SEO, Creative, Strategy, Lifecycle Marketing, & Video. Directive’s proven Customer Generation methodology has generated +$1B...


8. Lyfe Marketing

Lyfe Marketing

Location: Atlanta, Georgia

Channels: Facebook, Instagram, LinkedIn, X (formerly Twitter)

Notable clients: Sherman – My CPA Coach, LYFE Accounting, MotoTrax, Taliah Waajid

Capitalizing on the explosive growth and engagement potential of short-form vertical videos, LYFE Marketing offers short video management services. Their team stays current on the latest trends, helping businesses effectively leverage these platforms.

Covering all aspects of the video campaign, LYFE Marketing provides ideas and step-by-step instructions for clients to film their videos, along with editing and publishing the footage on the chosen platforms. This approach ensures the content remains authentic and resonates with social media users. Emphasizing the importance of a video’s first three seconds, LYFE Marketing’s services include researching target markets, analyzing competitors, and understanding platform features to maximize short video success. LYFE Marketing’s strongest point is their comprehensive short video management services that cover all aspects of the process, allowing clients to focus on their core business while benefiting from the advantages of short video marketing.

Lyfe Marketing

A leading social media management company that helps businesses grow online. LYFE Marketing helps clients increase leads and sales through social media marketing.

Company
Channels
Services
Company
team size

10 - 50

region

Atlanta

Best for:

Small and Midmarket Businesses

Minimum Campaign Size: $1.000+
Channels
Facebook
Instagram
LinkedIn
Twitter (X)
Services
PPC Management
SEO
Social Media Management
Minimum Campaign Size: $1.000+

Lyfe Marketing

A leading social media management company that helps businesses grow online. LYFE Marketing helps clients increase leads and sales through social media marketing.


9. Vireo Video

Vireo Video

Location: Vancouver, Canada

Channels: YouTube

Notable Clients: Best Buy, GitHub, Gelato, Thinkific 

Vireo Video is a premier short-form video creation agency adept at harnessing the power of YouTube Shorts to elevate brand visibility. Their expertise lies in producing captivating videos that grab audience attention in the competitive digital space, mirroring the appeal of content on TikTok and Instagram Reels. With a focus on strategic content that requires minimal investment, Vireo Video enables brands to tap into new audiences, leveraging the immense mobile viewership that YouTube Shorts attract.

The agency guides brands in creating impactful Shorts and seamlessly integrating them into wider digital marketing strategies to boost long-form content and channel subscriptions. Vireo Video navigates YouTube’s evolving monetization policies, advising clients on maximizing revenue through the Shorts Fund and upcoming advertising models. Their comprehensive approach ensures businesses can effectively engage with their target audience, fostering growth and creativity in the realm of short-form video content.

Vireo Video

Vireo Video is a video marketing agency specializing in Video Marketing and Advertising on YouTube for Smart Brands. Vireo provides experience and knowledge in YouTube and video marketing to accelerate audience growth and revenue for your business. ...

Company
Channels
Services
Company
team size

10 - 50

region

Vancouver

Best for:

Businesses of all sizes

Minimum Campaign Size: $5.000+
Channels
Google Ads
YouTube
YouTube Advertising
Services
Video Marketing
YouTube Strategy
YouTube Optimization
Youtube Marketing
YouTube Advertising
Minimum Campaign Size: $5.000+

Vireo Video

Vireo Video is a video marketing agency specializing in Video Marketing and Advertising on YouTube for Smart Brands. Vireo provides experience and knowledge in YouTube and video marketing to accelerate audience growth and revenue for your business. ...


10. Bridie

Bridie

Location: Tel Aviv, Israel

Channels: TikTok, Instagram, YouTube

Notable clients: Monday.com, HEIDER Real Estate, Kilimanjaro Coffee Israel, Dream Doctors Project

Offering tailored video content creation services, Bridie focuses on strategic content to help clients reach more customers, build a larger audience, and capitalize on trends without sacrificing brand integrity. They provide comprehensive social media video management or content-only packages, making social media video marketing accessible and straightforward.

Bridie’s services cater to small businesses, non-profit organizations, and large brands seeking to enhance their social media presence and drive growth. Whether the goal is increasing visibility, attracting donors, or building brand awareness, Bridie’s expertise in creating targeted video content enables clients to effectively reach their desired audience. Bridie’s key strength is crafting platform-specific video content that appeals to various target audiences, allowing clients to expand their reach and grow their customer base.


11. Cosmic

Cosmic

Location: Milan, Italy

Channels: TikTok, Instagram, YouTube Triller, Snapchat

Notable clients: Adidas, Shopify, Givenchy, DoDo, Disney

Boasting over 15 years of experience in the digital sector, Cosmic specializes in designing, producing, and distributing short video content. By closely working with Generation Z, they remain updated on the latest communication trends.

Cosmic offers a range of services, including creative design of short-form content, content production, music and filters production, and content distribution. Their proprietary technology identifies trending music, hashtags, and content, translating them into effective marketing language for clients. The agency’s strongest point is their technology-driven approach, which allows them to track and monitor analytical data and identify trends, ensuring clients’ short video content stays relevant and engaging in the fast-paced digital landscape.


12. Currier Media

Currier Media

Location: Vancouver, British Columbia, Canada

Channels: TikTok, Instagram, YouTube, Facebook

Notable clients: Dougie Corrado, Boxabl, Jordan Ross

Currier Media helps coaches, consultants, and entrepreneurs rapidly grow their following through short-form video content optimized for algorithms. Their services encompass content distribution and editing, scripting, posting, and account management, catering to those seeking more clients, scaling their personal brand, and achieving outstanding results without investing significant time.

The agency’s editing process is designed to be algorithm-efficient, maximizing visibility and engagement. They distribute content across multiple platforms and use unique strategies to funnel viewers to clients’ other services. Currier Media’s strength lies in their focus on algorithmic optimization, allowing them to maximize the reach and impact of clients’ short-form video content.


13. Let’s Roll

Let’s Roll

Location: Chicago, Illinois

Channels: TikTok, Facebook, Instagram, YouTube

Notable clients: Just Women’s Sports, Woodbridge Wines, Lil Bucks, BriteCo Watch and Jewelry Insurance

Combining a content creator mindset with the professionalism expected from a traditional agency, Let’s Roll crafts scalable video marketing strategies and execution for organizations of all sizes, including B2B organizations, brands, nonprofits, and agency partners. For B2B organizations, they help establish authority, attract and retain clients, and inspire staff.

Brands benefit from their expertise in product demo videos, paid ads for social and OTT, product training videos, and Amazon store videos. Nonprofits can expand advocacy, reach new members, and increase revenue through storytelling via short-form videos. Working with creative, PR, and media agencies, Let’s Roll provides efficient and cost-effective short-form video production, enabling delivery for clients on time and under budget. Their strongest point is the ability to cater to various types of organizations, offering tailored short-form video solutions that address each sector’s unique needs and challenges.


14. CMCG

CMCG

Location: Chicago, Illinois; Detroit, Miami; Berlin, Germany

Channels: Facebook, Instagram, LinkedIn, TikTok

Notable clients: SpinLife, Jacobs, Cordis Medical Center, Hästens

CMCG is an agency that specializes in creating short-form videos for businesses of all sizes. They have a team that will take care of everything from storyboarding, script writing to filming and editing. They are known for their creativity, efficiency and strategy when it comes to creating exclusive and recognizable videos in the market and offer various short-form video types for businesses including informative, educational, documentary and entertaining videos.

The agency knows how to influence the buyer’s choice through visuals, sounds, and script. They can create videos that introduce a new product to the market, shape the image, or demonstrate the company’s benefits. The CMCG marketing team has experience in increasing conversions and traffic, which is beneficial for businesses of all sizes. They work with real estate, IT, e-commerce, healthcare, and other industries.


15. Standout Media

Standout Media

Location: Colorado Springs, Colorado

Channels: TikTok, Instagram, Facebook, YouTube

Notable clients: Clay Lacy, Suntrek Solar Company, Gift of Life International, OpenGate

Standout Media is a Done-For-You video agency that can manage your online video marketing from start to finish. They offer different video styles, including personal brand, voiceover, and text-based videos, making them a great option for businesses of all kinds. With short-form videos becoming the go-to for entertainment, information, and inspiration on social media, Standout Media can help you reach new fans, gain social validation, and expand your reach outside your expertise or niche.

One of the main benefits of Standout Media is that they can repurpose long-form content, such as podcasts, YouTube videos, or livestreams, into engaging and eye-catching videos. This can save you time and money in creating new content, while still reaching your audience effectively. They have helped their clients reach millions of people with their videos, and they can do the same for you.

What is best, they offer different video styles and can repurpose long-form content into engaging short-form videos, helping businesses save time and money.



Types of Short-Form Videos

There are various types of short-form videos, and what you should focus on depends on your business, market, and goals, among other things. Consider any of these seven short-form video types to promote your brand or product:

Product Demos

Many brands now publish short-form product demo videos, which used to be lengthy YouTube videos pre-TikTok. Product demos are particularly popular among makeup and apparel brands.


Product Tutorials

Like product demos, tutorials can now be under a minute short. Tech and electronic brands can easily capture audiences’ attention with this short-form video content. Influencers like beauty content creators can also tap vast audiences from TikTok, Instagram Reels, and YouTube Shorts by posting quick tutorials.


Customer/Follower Query Responses

Finance gurus, lawyers, healthcare professionals, and the like can engage with their audiences by posting short-form videos answering common questions about their fields. You can follow the examples of Dr. Danielle Jones, MD (@mamadoctorjones), Atty. Josh Hodgens (@thehometownlawyer), and Mark Tilbury (@marktilbury) on TikTok.

@mamadoctorjones Replying to @Brittany May ♬ original sound - Mama Doctor Jones


Behind-the-Scenes Content

Behind-the-scenes videos aren’t just for celebrities or film producers. Micro-influencers and small businesses can also use them to share how they create content and prepare products. Behind-the-scenes short-form video content demystifies the reality behind certain professions and tasks, making their creators more relatable to their audience.


Teasers or Snippets

If you’ve got an upcoming event, product release, or post, you can create anticipation by posting teasers or snippets. This short-form video content works great for artists, brands, and influencers. For example, if you just uploaded a podcast, posting a video snippet of it can pique your audience’s interest and encourage them to watch or listen to the full episode.


Event Highlights

If your brand celebrated a successful event, you can share its biggest moments by posting a short highlights video afterward. For example, artist management companies often post this type of short-form video after a talent has just finished a concert.

 


Message from Executives

Whether you’re a B2B or B2C company, many people are curious about the experts running your business. Filming a short video with an executive sharing a message can shed light on your company’s values and story. A great time to post such videos is during your company’s anniversary, relevant holidays, or crisis.


Best Practices for Making Short-Form Videos

The HubSpot 2023 Social Media Marketing Report revealed that 33% of marketers planned to invest most in new short-form video formats this year. Indeed, with TikTok being the world’s most downloaded app (followed by Instagram), it makes sense for all marketers and businesses to leverage short-form videos. To ensure that your company’s investment yields excellent results, here are some best practices for making short-form videos to note.

Know Your Goals

Establish your goals before creating any short-form video. It’s essential to be clear on your objectives to tailor your video’s message to its intended audience. A great example of a short-form video following this practice is Chipotle’s TikTok video from 2022 informing its followers that it purchased over 35 million pounds of locally grown produce the previous year. The 9-second video focused on the produce’s freshness, emphasizing the message “real food just tastes better.” See the video below.

@chipotle But you don’t need to know all that to know that real food just tastes better. #chipotle #farmers #food #local #fresh #ingredients ♬ original sound - Chipolte


Capture Attention Instantly

You only have a few seconds to capture your audience’s attention, so skip the intros and reach your intention immediately. For example, if you want to post a short-form makeup tutorial, start the tutorial right away while telling the audience what you’re teaching and the instructions. Makeup tutorials can also be an advertisement for a new cosmetic product. Look at this example from the makeup brand Made by Mitchell. It teaches viewers how to create a smokey eye in 30 seconds.

@madebymitchell the quickest way to slay a smokey eye ????⚡️✨ #madebymitchell #blursh #fyp #smokeyeye #smokey #tutorial #makeuptutorial #eyeshadow #fyp #viral ♬ original sound - madebymitchell


Refine Your Video’s Quality

Though short-form videos don’t always have to carry a cinematic quality, they should still be professionally produced. The post-processing work can be done subtly to make your videos look fresh. Crocs does a fantastic job following this practice, as seen in their #PEEPxCROCS campaign.

@crocs Just Crocin’ with our peeps ✌️ #PEEPSxCROCS ♬ original sound - Crocs


Inject Humor

If it follows your brand image, don’t be afraid to inject a bit of humor into your short-form videos. TikTok’s research found that its users are 1.4 times more likely to credit the humor in sponsored content as a motivation to purchase. 

You can use memes to make your audience laugh and engage with short-form videos. Scrub Daddy did an incredible job using this technique, as shown below.

@scrubdaddy Is it a problem? Maybe. Do I care? No. #scrubdaddy #smile #cleantok #cleaningtiktok #americasfavoritesponge #meme #pedropascal ♬ original sound - TheVincentMottola


Don’t Forget About Accessibility

Your short-form videos should be easily accessible to people with disabilities. If you’re using text or animations, leave enough room for the audience to read and understand them. Use post captions to help the audience follow the audio or to describe the video. You can also add captions to solid backgrounds. Additionally, avoid flashing content, as it could be triggering to some viewers. If you must add it, put a trigger warning first.

Check out this TikTok posted by Barbie, which uses captions excellently. This is also a form of soundless optimization.

@barbie Best day ever! ? We caught up with #MargotRobbie, #IssaRae, @Simu Liu, and #AmericaFerrera to reveal a first look at some of the official @Barbie Movie dolls inspired by their characters in the film, in theaters July 21. #Barbie #BarbieTheMovie ♬ original sound - barbie


Add a Call to Action

Every marketing content must include a compelling call to action (CTA). It’s your cue to the audience on what they should do next: buy your product, watch a full video, or add a comment. TikTok can add a “Shop” button to your videos. It allows you to create shoppable videos so customers can buy a product as soon as they’ve viewed your video. You can add the Shop button to a livestream, shoppable video ad, or product showcase.

Levi’s is a prime example of a brand that uses effective CTAs. Check out their TikTok in collaboration with K-Pop group NewJeans below.

@levis @NewJeans ? Our jeans #150Yearsof501 #CustomJeans ♬ original sound - Levi’s


Short-form Video Trends to Anticipate in 2024

Here are some of the trends Influencer Marketing Hub predicted for 2024:

User-Generated Content (UGC)

People tend to trust UGC more than ads. While UGC has existed for many years, it will continue drawing engagement in 2024. Brands on TikTok leverage this trend creatively by starting challenges. TikTok’s research found that 77% of its users enjoy new challenges, trends, and memes brands create for others to join in. 

Cosmic tapped into UGC when NARS partnered to promote its new Soft Matte Foundation. Beauty and makeup-related content creators with a premium image and tone of voice (ToV) were onboarded to the campaign. They posted TikTok videos showcasing the product, accumulating 262% clicks and 20% higher engagement rate.


Soundless Optimization

Many users keep their audio muted when watching videos on social media. That’s why video agencies should practice soundless optimization when producing short-form videos for brands. They should add captions or subtitles to let users understand a video without turning on the audio.

Bridie excels in soundless optimization, as demonstrated in the short-form video they produced for Monday.com. It included prominent captions that clarified the video’s context.


Social Media Video Ads

Marketers are now turning to short-form videos as a marketing and advertising tactic. Sociallyin leveraged this trend with its work for Dubai-based fitness company, Rich and Fit Personal Training. Sociallyin’s ads, including a short-form vertical video, acquired nearly 1,000 leads, over 2 million impressions, and approximately 300K engagements. The ads also generated 31K link clicks and reached 570K audiences.


Why Do You Need Short-Form Videos?

Data from various studies has shown that short-form videos excel at engaging viewers, with Instagram Reels generating 40% more engagement than regular Instagram posts. Moreover, videos under two minutes in length receive 75% of all video engagement.

Integrating these videos into your marketing strategy enables more frequent content updates, keeping your audience engaged and invested in your brand. Worth noting is that short-form videos offer lower production costs and faster turnaround times compared to longer formats, making them an economical choice for businesses of all sizes.


How Can Short Form Video Agency Help You Drive Results?

Specialized short-form video agencies craft engaging content tailored for platforms like TikTok, Facebook, YouTube, and Instagram, ensuring that your content resonates with your target audience. By handling the entire production process—from concept development to distribution—these agencies free up your time to concentrate on other aspects of your business.

Equipped with cutting-edge tools and industry insights, these agencies can help your brand stay ahead of the competition, enhance your online presence, and ultimately, boost your bottom line. Leading firms possess a wealth of expertise and creative talent, guaranteeing that your brand's short-form video content stands out in a saturated digital landscape.

Frequently Asked Questions

What is a short-form content agency?

A short-form content agency is a company that creates engaging content for short-form content platforms like TikTok, Instagram Reels, and YouTube Shorts. They produce various types of content, including brand videos, product demos, advertisements, and more.

What is the most popular short-form video platform?

TikTok is the most popular short-form video platform. It’s the most downloaded app as of 2022.

What is short-form videography?

Short-form videography is video content that runs between five and ninety seconds long. They are designed to be easily digestible for users scrolling through social media feeds or other platforms.

How long does it take for a short-form video agency to create content for my brand?

The timeline for content creation depends on the scope and complexity of the project, as well as the agency's availability and resources. Generally, the process can take anywhere from a few days to several weeks, including concept development, scriptwriting, production, and editing.

How much does it cost to work with a short-form video agency?

The cost of working with a short-form video agency can vary widely depending on factors like project scope, agency size, and level of expertise. It's important to discuss your budget and expectations with potential agencies to find a pricing model that works for both parties.

Will I have full ownership of the content created by the short-form video agency?

In most cases, yes. Once the project is complete and all payments have been made, you should retain full ownership of the content produced. However, it's essential to discuss intellectual property rights and usage terms with the agency before beginning any project to avoid potential disputes.

Can a short-form video agency help me repurpose my existing content for short-form video platforms?

Absolutely. Many short-form video agencies offer content repurposing services that can help you adapt and optimize your existing long-form content for short-form video platforms, ensuring that it aligns with the platform's requirements and audience preferences.

About the Author and Expert Reviewer
Dan Atkins is a renowned SEO specialist and digital marketing consultant, recognized for boosting small business visibility online. With expertise in AdWords, ecommerce, and social media optimization, he has collaborated with numerous agencies, enhancing B2B lead generation strategies. His hands-on consulting experience empowers him to impart advanced insights and innovative tactics to his readers.
Djanan Kasumovic
Expert Reviewer
Trusting our digital marketing content is easy; Djanan Kasumovic rigorously tests and analyzes various solutions to ensure we recommend only the best options. Whether we're reviewing hands-on or compiling insights for educational articles, our goal is to provide you with informed choices based on our extensive experience and testing.