Influencer Marketing Hub sets itself apart from conventional review platforms through the involvement of Digital Marketing experts such as Werner Geyser, Djanan Kasumovic, Camille Kennedy, Dave Eagle, and other notable industry figures. This expert team brings a profound understanding of the Digital Marketing landscape, assessing tools and platforms with an insider’s perspective on capabilities, experience, and industry acumen. Unlike user-generated review platforms, Influencer Marketing Hub’s evaluations are rooted in extensive firsthand experience and direct interactions with the tools and platforms in question. This ensures that the reviews are not only trustworthy but also deeply informed. High-caliber brands like Disruptive Advertising, Fresh Content Society, and MOMENTiQ undergo rigorous monthly evaluations, highlighting the platform’s commitment to identifying and showcasing top-tier solutions in Digital Marketing and beyond.
Influencer Marketing Hub has consistently been recognized by leading media outlets for our authoritative data, findings, and insights within the Digital Marketing landscape. Our platform is frequently cited as a trusted source of information, demonstrating the value and impact of our work in shaping industry standards and practices.
Influencer Marketing Hub employs an expert-driven methodology to evaluate Digital Marketing agencies, ensuring that our recommendations are both reliable and comprehensive. This approach is designed to help businesses and individuals find the best agencies to meet their specific Digital Marketing needs. Here’s how we assess the various agencies like Disruptive Advertising, Fresh Content Society, and MOMENTiQ:
According to our latest Digital Marketing Benchmark Report, video remains the most effective content type for generating user engagement. More than half of the 500+ marketing professionals surveyed listed video as the most effective content type on social media, followed by 38.4% in favor of short-form videos like Instagram Reels and YouTube Shorts. The long and the short of it — brands need to use video.
If it’s time to rethink how you use videoo, here are 34 of the best video marketing agencies that you can check out. Some specialize in animation, while others can help you with all kinds of different videos. Some work with only select industries, while others work with brands of all sizes across various sectors. Whatever your needs, you’re bound to find one that will be able to help you reach new audiences and develop stronger emotional ties.
Which Types of Videos Do You Get?
Before you check out our list of agencies, it’s good to know the different types of videos that you get. The format is extremely versatile (yet another reason why it’s so popular and a must for your marketing strategy). Here are some of the main types of videos that you get:
- Explainer videos
- Q&A videos
- Live stream videos
- Testimonials
- Reviews
- Branded videos
- Company culture videos
- Case studies
- Social media videos
- Tutorials
Top Video Marketing Agencies
1. Disruptive Advertising
Notable clients: Adobe, KPMG Spark, Scotts Miracle-Gro
Location: Pleasant Grove, Utah
Year founded: 2012
Disruptive Advertising is one of the most-reviewed video marketing agencies across various review platforms. You just need to Google their name and you’ll have over 300 Google reviews where they have a rating of 4.7.
What’s more, dozens of their clients have worked with them for over four years. In fact, one client for over 10 years — that’s how much previous clients trust their expertise.
If you specifically need help with video ads, their team of motion designers can work with you to create various types of videos.
These include:
- GIFs
- Cinemagraphs
- Motion display ads
- Animated typography
- Stock footage ads
- Motion infographics
- 2D character animation
They’ll give you a free marketing strategy proposal, another perk of working with them.
Should you wish to enlist their services, you’ll get assigned a dedicated creative strategist and marketing consultant. They’ll work alongside each other to get to know your target audience and goal for video marketing.
They really dig deep to understand your target audience. Online videos offer great targeting capabilities, a feature that they try to maximize.
They ensure that they take into account what your audience is passionate about and where they are in the marketing funnel in addition to the basic demographics like age, location, and gender. They also go beyond simply advertising your product or service, but dig deeper to identify the pain point you can address.
Their clients’ target audiences aren’t the only ones important to them. They work only with brands that they believe in. They explain that this way they can ensure that their team is completely committed to their clients’ success. Authenticity is foundational to how they operate and this applies to both their video content and client relationships.
Case studies of their video marketing skills
A highlighted case study from Disruptive Advertising’s portfolio that showcases their video marketing skills include a paid media campaign they executed for KPMG Spark. The challenge was to boost their virtually non-existent online presence.
The solution included a LinkedIn video ad that generated 110 leads with a cost per lead of $83.67. Before turning to Disruptive Advertising, KPMG Spark worked with another firm. This firm’s cost per lead was nearly double, highlighting Disruptive’s cost-efficiency.
Based on these results as well as the working relationship they established, KMPG Spark became a long-standing partner of Disruptive.
Another example of their video expertise is the work they’ve completed for Gateway Genomics, a biotech company. In addition to creating video content for their YouTube account, they also introduced the company to YouTube ads. This included using stock video clips, animation, and writing a video script.
Gateway Genomics highlighted their fair fee structure, on-point communication, and their emphasis on testing as standout features. The company ended up growing their ad spend from $64,000 to $130,000.
They also recently helped a well-known provider of homeschool curriculum products to increase sales driven by YouTube ads by over 1,370% year-over-year. The result — $570,500 in revenue, well above the targeted return on ad spend (ROAS).
To do this, they used videos to share the owner’s personal stories and advice as well as learning songs and exercise tutorials aimed at educators and parents. Sales aside, it also helped to establish the company as a thought leader in the educational niche.
Key services include:
- Paid advertising
- Email marketing
- Lead nurture marketing
- Video and motion ads
- Website optimization
Disruptive Advertising
New Offer: Try before you buy! First 30 days on us, with a 90-day no risk guarantee. Only qualifying brands. AUTHENTICITY WINS™ Disruptive Advertising is the best performance marketing agency for authentic brands and marketers.
50+
Utah
Best for:
Businesses of all sizes
Disruptive Advertising
New Offer: Try before you buy! First 30 days on us, with a 90-day no risk guarantee. Only qualifying brands. AUTHENTICITY WINS™ Disruptive Advertising is the best performance marketing agency for authentic brands and marketers.
2. Fresh Content Society
Notable clients: KFC, Walt Disney, True Value
Location: Evanston, Illinois
Year founded: 2014
Fresh Content Society (FCS) emerges as a dynamic player among video marketing agencies, adept at crafting compelling social media narratives. Their expertise lies in creating bespoke long-form and short-form video content that resonates across diverse platforms, from YouTube to Instagram, ensuring your message captivates the intended audience.
For the FCS team, it’s about combining science and art. They ensure that they know how to engage audiences and work with the different social media channels’ algorithms by using a channel-specific approach for their video content.
It’s this blended approach that has helped them to earn more than 750 million video views altogether for their clients in 2023 alone.
For brands looking for a more boutique feel, FCS can be a good partner. The ability to focus more on client relationships is what drove Scott Emalfarb, its founder and CEO, to turn a fresh page and start his own agency.
Before starting FCS, he was a community manager at Edelman, one of the top tech PR agencies, where he helped grow the agency’s Facebook community from 150,000 to 1,000,000 fans in just two years. Working in and with big agencies left him with the urge to do his own thing where he could give his clients (and team) everything, every day.
Just like Scott, the agency’s Chief Growth Officer, Josh Altman also comes from a big company. Before joining the FCS team, he was a senior account exec at Salesforce and Salsify.
The leadership’s experience combined with the rest of their team’s skills in marketing, specifically social media, media and communication, strike the right balance between strategy and creativity. Plus, it has also helped them to grow their own agency. Most recently, they’ve been included in Clutch’s Top 100 Fastest-growing Companies for 2024 list, one of only a handful of social media marketing agencies that include video production in their services to have made this list.
Case studies of their video marketing skills
The work that FCS has completed for Manny’s Deli stands out as one of their most successful campaigns. The work landed them national media coverage and hundreds of millions of impressions for their client.
It all started with a sincere tweet and developed into a community across multiple platforms like TikTok where one of its videos generated over 15 million views and 1.3 million likes.
@mannysdeli When your customers are aggressively happy ??? #food #jewishdeli #deli #jewishfood #sandwich #yum #AsGoodAsTheOG #CleanFreshHype #fyp ♬ Who made this sandwhich – Erikdimech
Dan Raskin, 4th-generation owner operator of Manny’s, highlights the agency’s hands-on approach as a key feature. Their team put in a lot of effort to understand the deli and its customers.
Old World Industries, a client of 10 years, is another brand that they’ve helped to generate millions of organic video views. They combined their video production and community management skills to generate 1 million video views for their PEAK Auto brand.
In addition to working with community-focused brands like Old World Industries and Manny’s Deli, FCS is also no stranger to the global stage. For KFC, they created a video commercial for YouTube that generated over one million views and that in merely one week. The video featured professional wrestlers which meant that they could also leverage influencer marketing to amplify its reach.
Key services include:
- Video SEO optimization
- Interactive video content
- Video analytics and performance tracking
Fresh Content Society
FCS is your in-house social media management team that helps design, manage, and grow your social media communities. Our award winning agency is family owned and operated and each client is treated like a partner.
10 - 50
Chicago, IL, Portland, California, Texas, Boston,
Best for:
Mid-sized to Enterprise Businesses
Fresh Content Society
FCS is your in-house social media management team that helps design, manage, and grow your social media communities. Our award winning agency is family owned and operated and each client is treated like a partner.
3. MOMENTiQ
Notable clients: Mattel, American Express, TikTok
Location: Los Angeles, California
Year founded: 2023
For brands looking to explore social eCommerce, there’s MOMENTiQ. Their core focus area lies with TikTok, one of the biggest channels for video marketing.
Combining the power of video with influencer marketing, they’ve completed marketing campaigns for global brands at the biggest scale — we’re talking influencer campaigns that generate hundreds of millions of views. As a matter of fact, they were in charge of influencer marketing campaigns for TikTok themselves.
While MOMENTiQ might have been launched only in 2023, the founder, Alex Elesa, brings a wealth of experience. He also founded Ubiquitous, the first mass-market influence marketing agency focused on TikTok that has worked with the likes of Disney and Amazon. Within two years after founding Ubiquitous, it was valued at over $45 million.
The rest of MOMENTiQ’s team also brings relevant experience to the team having worked at leading influencer marketing agencies and internationally renowned brands. For example:
- Madison Makely, VP of Strategy and Operations, was a senior influencer marketing manager at Warner Records.
- Forrest Russell, lead campaign strategist, built department processes from scratch to facilitate influencer activations at scale at Power Digital Marketing.
- Vanns Payawal, campaign coordinator, was a senior campaign manager at The Influencer Marketing Factory.
Not only do they rely on their own team, but also a huge network of creators. They exclusively manage creators with a combined following of 700 million followers. Each day, they also conduct mass outreach to over 1,000 creators to help their clients reach their target audience.
Their team of strategists, for example, work with creators to generate user-generated content (UGC). Brands are free to share this content on their own TikTok account and amplify its performance by turning it into a paid shop ad campaign.
Key services include:
- Influencer marketing
- User-generated content
- Paid creator shop posts
- Affiliate outreach
- Paid shop ad campaigns
MOMENTiQ
MOMENTiQ is the premier influencer marketing agency. They run campaigns at the largest scale for the world’s leading brands, including The Grammy Awards and TikTok Shop itself. They specialize in launching brands/products on TikTok Shop & automatin...
10 - 50
Los Angeles
Best for:
Enterprises and Large Brands
MOMENTiQ
MOMENTiQ is the premier influencer marketing agency. They run campaigns at the largest scale for the world’s leading brands, including The Grammy Awards and TikTok Shop itself. They specialize in launching brands/products on TikTok Shop & automatin...
4. Moburst
Notable clients: Pfizer, Samsung, Uber
Location: Headquartered in New York City with a number of additional offices across the globe
Year founded: 2013
Moburst is an award-winning, mobile growth and full-service digital marketing agency that includes video production in their list of 20+ services. Whether you need to include 3D components to explain a technical feature or simply want a raw short for TikTok, they can create various types of videos that include:
- High-end animations
- App preview videos
- Video tutorials
- Instructional videos
- Corporate videos
- Personal branding videos
- Live action videos
All their videos are planned and produced by their in-house team using a five-step process. The first step is to jump on call so that their copywriters can understand the needs, main message, and objectives.
Their team will then use this info to suggest creative ideas which they’ll edit to write a script. Clients are kept in the loop and first need to approve the script before they can create a storyboard. After that, it’s on to design, shooting, editing, and adding elements like animation, music, voice-overs and/or sound effects.
They also have a network of UGC creators across a long list of verticals such as business, beauty, and tech. To date, they’ve generated more than 10,000 pieces of UGC for their clients. So, for video marketing campaigns that require more authenticity and less studio production, you can collaborate with one of these creators.
These creators understand the nuances of TikTok and Instagram Reels, meaning that you’ll get platform-specific content. Plus, it’s more cost-effective. You won’t be charged based on follower numbers as the content will get posted directly onto your channel.
For example, Moburst’s strategy for PreVue combined UGC and influencer videos to boost the dating app’s visibility and improve its user acquisition costs. In fact, the strategy exceeded KPI targets by 27% and was nominated for Best Social Media Marketing Campaign at the MMA SMARTIES™.
Case studies and achievements
For an example of their video expertise, there’s the award-winning work they completed for Shopkick. It won the Most Effective Video Campaign at the Mobile Marketing Magazine Awards and was highlighted as one of their top 10 client success stories in a blog post that celebrates 10 years in business.
By creating authentic content, they improved engagement and retention, while at the same time attracting a new generation of active app users with a higher retention rate.
The results:
- Cost per install (CPI) decreased by 87%
- Cost per registration dropped by 89%
- Cost per acquisition (CPA) lowered by 86%
This case study also serves to illustrate their ability to do a deep-dive review into their own practices and readiness to change. As mentioned, Moburst only managed to generate these results on their second try.
Their first TikTok user acquisition campaign for Shopkick failed dismally. The traditional ads that they normally produce for other channels just didn’t generate the same positive results on TikTok, but their determination meant that they didn’t give up.
Another case study that showcases their video marketing skills is the work they recently completed for Zesty, a FinOps solution. They were hired to create a short, animated, explainer video that explained abstract concepts for one of the more technical Zesty products.
Adinah Brown, Zesty’s Head of Product Marketing at the time, gave them five out of five for their work. She praised them for their communication, structured process, and patience. They managed to communicate complex concepts visually, while meeting Zesty’s branding guidelines. While Adinah doesn’t share any specific numbers, the video that Moburst delivered generated excellent engagement — the main goal of the video.
It’s these types of results that have helped Moburst to be named as the Digital Agency of the Year at the MMA SMARTIES™ x Global & North America 2023 Awards. They also acquired two other agencies, further testament to their mission to grow, not only their one clients’ businesses but also their own.
Key services include:
- Media buying
- Video production
- Web design
- App store optimization
- Influencer marketing
Moburst
Moburst is a digital full-service, mobile-first marketing agency that helps companies to scale and become category leaders. We love solving the clients’ tough digital challenges and firmly believe that creative thinking, advanced technology, and da...
10 - 50
New York, Florida, London, San Francisco, Israel
Best for:
Businesses of all sizes
Moburst
Moburst is a digital full-service, mobile-first marketing agency that helps companies to scale and become category leaders. We love solving the clients’ tough digital challenges and firmly believe that creative thinking, advanced technology, and da...
5. Thrive Internet Marketing Agency
Notable clients: West Chevrolet, Truth Bar, Vulcan Sporting Goods Co.
Location: Headquartered in Dallas, Texas with several additional offices across the USA
Year founded: 2005
Thrive Agency stands out among video marketing agencies with its full-service video production capabilities aimed at small and midsize businesses. Their team has carved themselves a name in delivering high-quality video content that spans a wide range of formats and styles that include:
- Brand videos
- Testimonials
- Product videos
- Events videos
- Video ads
- Explainer animations
- Social media videos
At Thrive Agency, the video production process is meticulously crafted, starting from pre-production planning to post-production finesse. Each shoot has a detailed schedule, outlining which footage is required to help with cost-efficiency.
They have both the equipment and the team to take care of all the aspects involved in video production. They assign a director to supervise production and a team of in-house editors to assist with elements like visual effects, motion graphics, and voice-overs. Their in-house team will also be able to help with file formats, uploading your video to a hosting service, or embedding it into your website.
The fact that they’ve been in business for two decades is proof enough of their capabilities. As their founder, Matt Bowman, explains on LinkedIn:
“Thrive Agency exists today, in an extremely competitive internet marketing industry because we found a path to generate leads continuously, to optimize our conversion process, and to innovate. We have to be good at what we do to survive.”
He’s supported by a massive team of employees of over 200 boasting a wide range of skills. Marketing, media, communication, business development, sales, arts and design are the expertise that feature heavily, helping them to combine strategy with creative, key for video marketing.
Case studies of their work
One of the video marketing case studies that Thrive shares on their website is the work they completed for a multiple-location applied behavior analysis (ABA) therapy center. Their team was asked to improve the center’s lead acquisition strategy for a number of its centers in three states, transforming it to a full-funnel approach.
They faced one major hurdle, though. As the center has a very specific target audience, geo-targeting opportunities were restricted to an area within no more than 10 miles of each specific center. As such, much of their audit and strategy development focused on creating and testing audience segments to identify high-converting groups.
A/B testing extended to ad copy and creative combinations which revealed that video promotions that tell the center’s story could be effective. With this approach, nearly 90,000 viewers watched 95% of the video.
As they’re a full-service digital marketing agency, they could also combine video production with other relevant services like paid social ads and retargeting. This helped them to amplify the impact of their videos even further, ultimately helping the client to increase leads by over 20 times.
For a network cabling system distributor, they followed a similar multi-strategy approach that combined video with PPC ads and paid social media. This time around, the goal was to improve brand awareness and engagement.
In total, they generated over 243,000 video views. To put this number into better perspective, video views on LinkedIn improved by 42%.
They also used Instagram Stories and Instagram Reels, specifically with the purpose of boosting engagement. The result — an engagement rate of 17%.
Modash, one of the leading influencer discovery tools, sets the average Instagram engagement rate at anything between 1.02% and 4.42% based on data from 72+ million profiles in their database. This is in line with other social media tools’ data like Socialinsider that places the overall Instagram average engagement rate across all content types at 1.09%.
In light of these benchmarks, the results that Thrive achieved are truly impressive.
Key services include:
- Product and service showcases
- End-of-year recaps
- Social media video content
- Drone videography
- Photography services
- Digital marketing strategy
Thrive Internet Marketing Agency
Thrive Internet Marketing Agency is a full service agency specializing in SEO, PPC, Social Media Management, Web Design, Link Building, and more.
50+
Arlington, Texas; Los Angeles, California
Best for:
Enterprises, Large and Small brands
Thrive Internet Marketing Agency
Thrive Internet Marketing Agency is a full service agency specializing in SEO, PPC, Social Media Management, Web Design, Link Building, and more.
6. The Influencer Marketing Factory
Headquartered in Miami, Florida and with another office in New York City, The Influencer Marketing Factory is a full-service, award-winning influencer marketing agency. Their team can create video content for Instagram, YouTube, TikTok, and Triller.
Their goal — to make creative and effective campaigns. As such, they focus on brand awareness metrics and the number of conversions.
At the same time, they want to simplify influencer marketing for their clients. They’re more than happy to educate their clients about social media and influencer marketing trends. From influencer identification, to setting up KPIs, to contracts and other legal agreements, they can take care of all the key steps involved in getting your video in front of the right audience.
Judging their video marketing campaigns on metrics, you can clearly see why they’re highly esteemed. Add to that their client list that include names like Warner Music Group, and you’ve more than enough proof of their abilities.
For example, when Warner Music Group partnered with them to promote a few of their artists, they contracted six TikTok influencers to create one video each. Together these creators boasted more than 8 million combined followers.
What’s more impressive is that the campaign generated an average engagement rate of 17%. The Influencer Marketing Factory’s own benchmarks for TikTok engagement that are based on analyzing 10,000 TikTok accounts place the average engagement rate for an audience of between 5 and 10 million followers at 10.46%.
They’ve replicated this level of success on other social media platforms like YouTube and Instagram too. The YouTube video marketing campaign they executed for MPL Gaming generated an engagement rate of 9%. vidIQ, an end-to-end solution of YouTube creators, puts a good engagement rate for YouTube videos between 2% and 5%. According to their data, anything above 5% is excellent.
If you want to launch a cross-channel campaign, they can do that too. For Sallie Mae, they used YouTube and TikTok, while for ALG they strategically partnered with micro, medium-sized, and macro creators on YouTube, TikTok as well as Instagram.
Kayden Roberts, CMO at Camgo where modern dating gets blended with engaging digital experiences, has highlighted their level of support. “The Influencer Marketing Factory provided comprehensive support throughout the campaign, from initial strategy formulation to execution and performance analysis.”
Aside from the experience being overwhelmingly positive, they also saw a noticeable boost in engagement rates and an uptick in subscriptions, demonstrating the effectiveness of well-executed influencer partnerships.
It’s this type of feedback backed by above-average results that have helped them to land the 340th spot on the distinguished Inc. 5000 list in 2023. Nicla Bartoli, co-founder of The Influencer Marketing Factory, followed in her company’s success and was also included in Inc. Magazine’s 2024 Female Founders List.
The Influencer Marketing Factory’s other co-founder, Alessandro Bogliari, is also a highly regarded expert in the field. As an official Forbes Agency Council member, he’s written about influencer marketing extensively while magazines like AdAge and TIME have also referenced him on multiple occasions as an authoritative voice on all things related to influencer marketing.
According to Nicla, the agency’s success is tied to their dedication to build partnerships between brands and influencers. She explains that authenticity is their currency.
This is something that Kayden also experienced. “The influencers chosen were not only a fit in terms of audience demographics but also aligned with our brand’s ethos, ensuring authentic and engaging content,” she remarks.
Key services include:
- Marketing strategy
- Influencer search
- Content management
- Contracting
- Reporting and analytics
- Ads creation and optimization
The Influencer Marketing Factory
The Influencer Marketing Factory is a global full-service influencer marketing agency that helps brands engage with Gen Z and Millennials audiences on TikTok, YouTube and Instagram.
10 - 50
New York, Miami
Best for:
Enterprises and Large brands
The Influencer Marketing Factory
The Influencer Marketing Factory is a global full-service influencer marketing agency that helps brands engage with Gen Z and Millennials audiences on TikTok, YouTube and Instagram.
7. Lyfe Marketing
If you want to focus on video animation, you can check out LYFE Marketing. Based in Atlanta, Georgia, LYFE Marketing is an award-winning, full-service social media management company and regarded as one of the best digital marketing agencies that can help you to grow your business. Included in their wide range of marketing-related services, they also include video animation production and can help you with your video marketing campaigns. So, after they’ve created your video, you can use their digital marketing services to help market your video.
In fact, this is one of the added advantages of partnering with them. As they’re a full-service digital marketing agency, when they work on the concept of your video, they already have a marketing mindset. So, from the start you can rest assured that your video will be relevant to your target audience.
Key services include:
- Video animation
- Email marketing
- Website design
- SEO
- Social media marketing
- PPC
Lyfe Marketing
A leading social media management company that helps businesses grow online. LYFE Marketing helps clients increase leads and sales through social media marketing.
10 - 50
Atlanta
Best for:
Small and Midmarket Businesses
Lyfe Marketing
A leading social media management company that helps businesses grow online. LYFE Marketing helps clients increase leads and sales through social media marketing.
8. Vireo Video
If you need help specifically with YouTube marketing, be sure to check out Vireo Video. Trusted by brands like Ripley’s Believe It or Not and Eckhart Tolle, they specialize in YouTube marketing and offer a range of video-related services that include YouTube strategy, YouTube advertising, and YouTube optimization.
For example, for Eckhart Tolle, best-selling author of Power of Now and A New Earth, their team helped to optimize his videos and grow his YouTube channel. The results – more than 45 million new views (an increase of over 260% over the previous period.
Key services include:
- Influencer marketing
- Video optimization
- Targeted YouTube advertising placements
- Strategy development
Vireo Video
Vireo Video is a video marketing agency specializing in Video Marketing and Advertising on YouTube for Smart Brands. Vireo provides experience and knowledge in YouTube and video marketing to accelerate audience growth and revenue for your business. ...
10 - 50
Vancouver
Best for:
Businesses of all sizes
Vireo Video
Vireo Video is a video marketing agency specializing in Video Marketing and Advertising on YouTube for Smart Brands. Vireo provides experience and knowledge in YouTube and video marketing to accelerate audience growth and revenue for your business. ...
9. Cloutboost
Cloutboost positions itself prominently within the video marketing domain, specializing in the gaming industry with a sharp focus on utilizing influencer partnerships to amplify video content. This agency stands out for its adept use of data and AI to match gaming publishers with the ideal influencers, creating campaigns that not only capture attention but also drive significant engagement and sales.
With a rich database of over 500,000 gaming influencers, Cloutboost excels in crafting hyper-targeted video marketing campaigns across various platforms such as YouTube, Twitch, TikTok, Instagram, and Facebook. This allows them to reach avid gamers effectively, leveraging evergreen YouTube content, live broadcasts, and viral short-form videos to promote games in a dynamic and engaging manner.
Key services include:
- Video Content Creation
- Content Repurposing
- Social Media Marketing
- Influencer Marketing
- UGC
Cloutboost
Cloutboost is a leader in acquisition-focused influencer marketing tailored for video game brands. Led by seasoned veterans in the gaming industry, Cloutboost leverages cutting-edge AI technologies to optimize and scale influencer marketing strategie...
10 - 50
Dallas, San Francisco
Best for:
Medium-sized Companies
Cloutboost
Cloutboost is a leader in acquisition-focused influencer marketing tailored for video game brands. Led by seasoned veterans in the gaming industry, Cloutboost leverages cutting-edge AI technologies to optimize and scale influencer marketing strategie...
10. NinjaPromo
When it comes to video marketing, NinjaPromo is the perfect partner to help you get started quickly and reach your desired audience. As a full-service video marketing agency, they can assist you in creating high-quality videos that capture attention, develop an emotional connection and make a lasting impression. Whether it be on your social media accounts or your webpage, NinjaPromo can help you create engaging, creative, and effective videos that will boost your visibility, increase your presence online and drive conversions.
Key Services include:
- Video Production
- Consultation
- SEO optimization
- Explainer videos
- Event and product videos
- How-to-guides
NinjaPromo
Established in 2017, NinjaPromo helps brands with different aspects of their social media marketing strategy and connects them with their customers by creating personal appearance in a digital world.
50+
London, New York, Dubai, Singapore, Hong Kong, Vilnius
Best for:
Enterprise, Small and Midmarket Businesses
NinjaPromo
Established in 2017, NinjaPromo helps brands with different aspects of their social media marketing strategy and connects them with their customers by creating personal appearance in a digital world.
11. MINIM
MINIM describes themselves as a “video bureau for the visionary” and a “creative content company”. Their team of creatives specializes in story, strategy, and design and have worked with a number of well-known brands that include names like AT&T, Microsoft, and the NFL. Using only the latest tech and software in video creation and their story-driven strategy, they can help you full-service production, screenwriting, creative strategy, and campaign development.
Key services include:
- Content marketing
- Brand and creative strategy
- Campaign development
- Photography and film
- Visual effects
12. Voy Media
Trusted by clients like Lacoste, Voy Media is a performance-based, full-service agency that offers various marketing and creative services, With regards to video specifically, they can help you with production and editing. Not only do they focus on helping clients with various aspects of their campaigns, but they also ensure that their clients receive the necessary support at every step of the way by appointing a lead strategies and dedicated account manager.
Key services include:
- Video editing and production
- Product and lifestyle photography
- Graphic design and illustration
- Full studio production with talent and script
13. Pop Video
Based in Houston, Texas, Pop Video describe themselves as a “business-first solution for a video-first world”. Founded in 2010, their team of visual content creators specialize in video production and visual content marketing and can help to simplify the video process and achieve your marketing goals. Using a five-step process, they will help with everything from strategizing to creating and then to reinventing and repurposing your video content.
Key services include:
- Video marketing
- Video production
- Animation
- Content creation
14. Epipheo
If you need help specifically with educational videos, be sure to reach out to Epipheo. They’re all about using videos to create epiphanies (the name is a combo of the words “epiphany” and “video”).
Based in Cincinnati, Ohio, they work with clients across various industries including B2B, B2C, and SaaS and have a wide range of video styles. While they focus a lot on explainer videos, they can also help you with assets like thought leadership videos, sales enablement videos, and videos that help showcase your business culture.
Key services include:
- Social video ads
- Storytelling testimonial videos
- Animated explainer videos
- Live action videos
15. Early Light Media
With offices in Baltimore and Washington, DC, Early Light Media is a full-service creative video agency that was founded in 2013 by three Emmy Award-winning creative directors. As you would expect, if you’ve won an Emmy Award, you’re going to be working with some pretty big names. Some of the brands that Early Light Media has worked with include Under Armour, Audi, National Geographic, and PANDORA. For example, they created The Hearts of Today video series to help PANDORA share the stories of incredible women who they wanted to honor through their Hearts of Today program, showing the versatility of the format and that everything doesn’t have to be about the product. From casting to studio space to hair and make-up, they can help you to make video production as smooth as possible.
Key services include:
- Video production
- Post production
- Voice-over casting
- Music licensing
- Animation
16. Indigo Productions
From their offices in New York City, Chicago, and Los Angeles, Indigo Productions is a full-service video production company that has worked with a long list of well-known brands including Sony Pictures, Samsung, and Nespresso. In fact, their videos have even featured the likes of Christopher Walken.
Whether you need help with a commercial, corporate video, or social media videos, they create various types of videos and offer a wide range of services. Their team of scriptwriters, directors, producers, hair and make-up artists, and location scouts will take care of all the logistics.
Key services include:
- Web commercials
- Promo videos
- Music videos
- Movie trailers
- Documentaries
17. LAI Video
LAI Video is a boutique video communications company that’s headquartered in Washington, DC. Their team of creative storytellers has worked with a number of different industries including education, finance, real estate, and healthcare. Whether you simply need a video for internal communication, want to promote an upcoming event, or need an explainer video, they’re happy to help with various types of videos. Then, to help you market your video, they can work on different types of video marketing campaigns that include rebranding and website redesign projects.
Key services include:
- Corporate videos and commercials
- Video communication campaigns
- Branding
- Video animation
- Marketing storytelling
18. Brandefy
Headquartered in Los Angeles, Brandefy is an award-winning, full-service video production company. Like many marketing agencies, their focus is on storytelling and they approach their clients’ stories like they would tackle a film project.
Whether you need help with web video production or TV production, their team can create a wide variety of videos including infomercials, intro videos, and explainer videos. If cost is a concern, they also have a big library of stock video that you can use to create your commercial.
Then, when it comes to marketing, they can help with video search engine optimization. Using advanced techniques, they can help your new content to pop up higher in the search engine ranking.
Key services include:
- Commercials, documercials, and infomercials
- Direct response campaigns
- Vlogs
- Instructional videos
- SEO
19. Crisp Video
Unlike most of the other video marketing agencies that focus on various industries, Crisp Video only works with law firms. Recognized as the number one law firm growth company in the United States, they use a three-step process to create high-definition legal brand videos. All equipment will be supplied and a dedicated success manager will be assigned to your project.
When it’s time for marketing, they will create six versions of your brand video so that it’s optimized for various social media channels. They will then post the optimized version on LinkedIn, Facebook, Instagram, and YouTube and help you to design paid ads.
Key services include:
- Client persona targeting
- Ad management optimization
- Facebook retargeting
- Detailed reporting
- Storyboarding
- Creative direction
20. Sparkhouse
Sparkhouse describes themselves as a strategy-focused national video agency. From startups to Fortune 500 companies, during the 15 years that they’ve been in business they’ve worked with a number of well-known brands, including the ultimate name in video content – YouTube.
Their team of producers, filmmakers, and directors can help you to make an entertaining video that’s fun to watch. Whether you’re leaning towards the idea of animation or a lifestyle video, their video production services include product videos, brand videos, lifestyle videos, and animations (including 3D) to mention only a few. They also offer various tailored video marketing services to help you set yourself apart from your competition and achieve your results.
Key features include:
- Storyboards
- Video production
- Video editing
21. Kartoffel Films
Headquartered in London, Kartoffel Films is a creative video and animation content agency. From design to concept to production to delivery, their award-winning team of media professionals can help you with all steps of the process. After completing a content audit of your brand’s current video presence, they will use their video content strategy approach to create a strategy that will help generate results for your brand, while building relationships with your target market.
While their team might be small, they’ve worked with well-known brands like Virgin Atlantic, Getty Images, and Amnesty International. For example, for Amnesty International they created a cinematic, strategic charity video in just a week, showing that they can work under pressure.
Key services include:
- Casting
- Scripting
- Storyboarding
- Captions
- Video marketing
22. Bottle Rocket Media
Based in Chicago, Bottle Rocket Media is a full-service video production agency that focuses on video production and motion graphics. They’ve created content for a number of leading brands like Dyson, Mattle, and PayPal. Whether you need a promotional video or long-form content like a documentary, their team can create various types of videos that will help to narrate your brand’s story.
Key services include:
- Scripting
- Storyboards
- Animation
- Sound effects
23. Yum Yum Videos
If you need help specifically with explainer videos, you can check out Yum Yum Videos. From small startups to Fortune 500 companies, they help their clients to connect to their target market via customized video content. As one of the leading video agencies, they’ve worked with top global companies like Walmart, American Express, and Red Bull.
Key services include:
- Tutorial videos
- Whiteboard videos
- Internal communications
- Product videos
24. Commotion Engine
Based in Atlanta, Georgia, Commotion Engine is an animated video agency that helps brands to communicate sophisticated messages by means of custom animations. Their four-step approach focuses on your marketing goals and after your project has been completed, they’ll also help you to keep track of your performance using state-of-the-art video analytics tools.
For bigger content marketing campaigns, be sure to check out their content marketing videos. These types of videos are generally less expensive to create and are ideal for answering frequently asked questions and sharing helpful content.
Key services include:
- Analytics and split testing
- Video content strategy
- Video ad campaigns
- Dynamic presentations
25. Definition
For viral videos, you can check out Definition. They’ve been named as one of the leading video production companies in the UK. While they’re based in London, they work with businesses from all over the world and have worked with well-known global brands like Sony, Shell, and American Express.
Not only do they create various types of videos, but they can also help you with a video marketing strategy for social and YouTube. From optimizing your YouTube channel page to writing video descriptions, they know just how to promote the high-quality videos that they’ve created for your brand.
Key services include:
- YouTube marketing
- TV adverts
- Animations
- Brand videos
- Virtual reality
26. MultiVision Digital
MultiVision Digital’s goal is to offer quality, yet affordable, video production services. They can also help with video marketing by crafting an effective video strategy. Using a video-first strategy, they will help you to make the best use of your video production budget and repurpose videos into press releases, blog posts, social media posts, etc.
Key services include:
- Video SEO
- YouTube marketing and optimization
- Video strategy
- Animated explainer videos
27. VeracityColab
Based in California, VeracityColab has been helping product marketers create story-driven videos for more than 10 years. Their team of creative storytellers can help you to create basically every type of video that will engage your target audience, while keeping with your brand guidelines.
Some of the brands that they’ve worked with include Adidas, Eventbrite, and Adobe. For example, for Eventbrite they helped to create a series of engaging social animations. All the videos were strategically placed on the main social media networks to help generate more website traffic. The results – dozens of social videos that drive viewers to their website each day.
Key services include:
- Strategy
- Creative development
- Video production
28. Sandwich
Based in Los Angeles, Sandwich has one of the most interesting backstories. Their company was actually started by accident. In 2009, they started out by focusing on making apps. Then, to introduce their first app, they created a fun video. Though, the result was not entirely what they expected. The video ended up getting more attention than the app. So, Sandwich was (re)born.
Over the years, they’ve built quite an impressive list of clients. Some of the clients that they’ve worked with include Slack, Outdoorsy, and even one of the names that have become synonymous with video – TikTok. From direct-response explainters to national TV campaigns, they can help you with various types of video. That said, their services don’t come cheap.
Key services include:
- Explainer videos
- Animation
- Branded content
29. Demo Duck
Founded in 2011, Demo Duck is a team of marketers, writers, animators, directors, and producers. They’ve worked with businesses of all sizes and their list of past clients include brands like Dropbox, IBM, and Canon. For example, for Dropbox they created 2D/3D animation to help explain the power of their tech for businesses, while for IBM they included playful sci-fi tones to get people excited about their video streaming services.
With regards to their services, they can help with various types of videos including explainer/educational, testimonials, and internal communication. Depending on the type of video you need, production can take anything between 4 to 12 weeks.
Key services include:
- Explainer video production
- Commercial video production
- Company story video production
- Social media video production
30. Signature Video Group
Founded in 2009, Signature Video Group is a Toronto-based video production company. They’re one of the highest-rated video production companies and the reviews they’ve received on Google echo this. As you would expect, their award-winning team has worked with a number of huge global brands including the likes of Red Bull, Intel, and Engel & Volkers.
With regards to their capabilities, they can create basically all kinds of videos, including aerial cinematography. Plus, not only can they help you with all phases of the production process, but they can also help you to optimize your video content for search engines as well as your human audiences. After they’ve optimized your video, they will use paid, earned and owned channels to amplify your reach. If you need them to manage your video channels, their team can do that too.
Key services include:
- Video production
- Strategy
- Optimization
- Analytics and insights
31. Blue Carrot
Blue Carrot is a video production agency that has created thousands of minutes of videos and during the eight years that they’ve been in business. Trusted by hundreds of companies, they’ve helped organizations like the United Nations to create explainer videos and various other types of video content. If you specifically want to go with animation, they’re a great choice as they offer a wide range of video techniques including 2D animation, 3D animation, whiteboard animation, cut out animation, and traditional animation.
Included in their six-step process is marketing guidance. Their studio will be more than happy to integrate your video into future campaigns helping you to make the most of your new digital asset. Plus, their recommendations are based on seven years of experience. So, you can trust their team to know what will work and what won’t.
Key services include:
- Production services
- Marketing videos
- Character development
- Animation
32. Rip Media Group
The team at Rip Media Group focuses on creating educational content. They’ve created educational explainer videos for educational companies for more than 10 years and have worked with the likes of Harvard and Stanford. They’re also one of the highest-ranked video production companies. While they focus on creating educational content, they can help you with a wide range of video styles including whiteboard animation, 2D animation, and 3D animation.
Key services include:
- Engagement campaigns
- Story-based videos
- Conversion drip campaigns
- Animation
33. Quite Frankly Productions
Quite Frankly Productions describe themselves as content creators for global brands. From their offices in New York City, London, and Bangalore, they have been helping audiences to connect for over 10 years. Some of the clients that they’ve helped over the years include Burberry, Johnnie Walker, and Louis Vuitton.
Whether you need help with a launch film or an intern communications video, their team of producers and directors can help. They will also work with you to make sure that your project ends up reading the right audience by means of the right platform.
Key services include:
- Filming
- Post-production
- Broadcast
- Digital video distribution
34. Levitate Media
Founded in 2009, Levitate Media is a privately-owned video production company that’s been creating live and animated video for small businesses as well as enterprise clients. They’ve completed more than 10,000 videos and their work has landed them six Inc5000 awards.
Not only are they very experienced, but they don’t really specialize in a specific video style. Instead, they will offer their guidance and skills during a project to help you find a style that will work best with your brand. Also, they can create a video for any goal, not just for marketing purposes.
Key services include:
- Animation
- Filming
- Editing
- Translation
- Project management
What Are the Key Services Offered by Video Marketing Agencies?
Video marketing agencies typically provide a range of services that include:
1. Video production
At the heart of any video marketing strategy is high-quality video production. This service covers everything from scriptwriting and storyboarding to filming and post-production editing.
While unfiltered, authentic content is currently the trend, especially on TikTok, it still needs to be high quality to grab and keep the attention and reflect the professionalism and credibility of your brand.
2. Video SEO
Just like a website needs SEO to rank on search engines, so do videos. Video SEO ensures that your videos are optimized to appear in search results, increasing its visibility and reach. It typically involves:
- Keyword research
- Metadata and thumbnail optimization
- Transcriptions
- Captions
For example, transcriptions and captions also improve accessibility. By adding these extra elements, you’ll reach a wider audience and show that your brand incorporates diversity, equity, and inclusivity (DEI) into their marketing.
3. Video distribution
For your SEO efforts to pay off, you also need to know where and when to share it. Video distribution involves strategically sharing your videos across various platforms to maximize reach and engagement.
4. Video analytics
Understanding how your videos perform is essential for refining your strategy and achieving better results with future videos. Video analytics provides insights into various metrics like:
- View counts
- Engagement (the number of likes, shares, comments and watch time)
- Conversion
- Audience demographics
How to Evaluate the Experience and Expertise of a Video Marketing Agency?
When searching for a video marketing agency, experience as well as expertise matter. To help you, consider the following:
1. Portfolio quality and case studies
A portfolio showcases the agency’s body of work and gives you insights into their creative as well as technical skills, acting as a visual résumé. You can use it to gauge whether their style aligns with your branding.
For a deeper understanding into their approach, take the time to read case studies too. Often shared on websites or social media pages, these should explain their process in detail, share metrics and data, and explain how they approach challenges.
2. Client testimonials
Testimonials offer real-world insights into the agency’s reliability and professionalism, helping to build trust and confidence. Look for a track record of consistent positive feedback from companies in your niche. Ideally, they should also have specific strengths like the ability to work collaboratively and meet deadlines, key for video marketing.
3. Industry recognition
Awards and recognitions from industry bodies validate the agency's expertise and testimonials. They indicate that the agency’s work has been reviewed and appreciated by their peers and experts in the field.
Also look at press coverage. Positive mentions and features in industry publications can further affirm the agency's reputation.
What Are the Benefits of Hiring a Specialized Video Marketing Agency?
Creating high-quality video content requires more than just a smartphone and basic editing software. That’s where a specialized, video production agency comes in.
They offer:
- A wealth of industry knowledge, which includes the latest video marketing trends and technologies
- Access to professional-grade equipment such as high-definition cameras, advanced lighting setups, sound equipment, and video marketing and editing tools to produce top-notch videos
- Skilled editors who deliver a level of post-production to ensure that your content is not just good but exceptional
- A melting pot of creative talents that include writers, directors, animators and graphic designers, boasting a diverse range of skills for more creative and innovative solutions
How Much Do Video Marketing Agencies Charge?
Video marketing agencies typically use one of the following pricing models:
- Hourly rates (or a rate per minute)
- Project-based pricing
- Retainer fees
The actual rate can also be impacted by a number of factors such as:
- The complexity of the project
- The agency’s reputation and location
- The client’s niche
As such, the rate can vary significantly. For example, according to Semrush, a one-minute, social media video can cost anything from $4,000 to $35,000 on average.
This is in line with business.com’s estimations. According to their data, a semi-professional team can charge between $1,500 and $3,000 per minute, while a professional video marketing agency can charge anything between $5,000 and $20,000 per minute.
What Questions Should You Ask a Video Marketing Agency Before Hiring Them?
Portfolios, case studies, and testimonials can only tell you that much. You’ll also have to ask potential video marketing agencies direct questions during the hiring process like:
- Can you describe your creative process?
- How many years of experience do you have in our specific industry?
- Can you share examples of previous work?
- Who will be assigned to my project?
- What’s the expected timeline for a project of our scope?
- How do you handle revisions and feedback?
- How do you measure success?
- What are your rates and payment terms?
What Are the Common Mistakes to Avoid When Choosing a Video Marketing Agency?
When choosing a video marketing agency, businesses often fall into these common pitfalls:
1. Focusing solely on cost
Sure, budget constraints are a reality, especially for small businesses. However, hiring the cheapest agency means that you can compromise on quality, which will likely hurt your brand.
Rather looking solely at rate, consider the return on investment (ROI). Case studies often share this type of information.
2. Neglecting to check references
Companies often rely solely on what agencies share on their website. This info can be biased and curated to show only their good side.
You want to see the “unedited” reviews. For this, it’s best to reach out to references directly. Ask the agency for references and contact them directly to find out about communication, responsiveness, deadlines, and quality.
3. Failing to set clear goals
Without clear goals, it becomes challenging to measure the success and hold an agency accountable. Before approaching any agency, know what your objectives are. Whether it’s to increase brand awareness, drive more traffic to your website, or boost sales, ensure that the goal is specific and measurable.
4. Overlooking the importance of communication
Effective communication is key to a successful partnership. Ignoring this skill can lead to misunderstandings, missed deadlines, and unsatisfactory results.
The agency should:
- Use a transparent communication process
- Offer regular check-ins
- Be proactive in providing status updates
- Welcome feedback
Wrapping Things Up
Before working with any of these video marketing agencies, it’s key that you take the time to figure out what it is that you want to achieve with your video campaign. What are your goals?
From driving more traffic to your website to boosting brand awareness, not every video that you create needs to focus on generating more sales. It doesn’t always have to be about your product or service.
Sometimes, it can be just as useful to give your audience more insight into your company culture. Perhaps you need to explain a difficult concept to them? In that case, video is one of the best formats to use.
Whatever your goals, the chances are good that there’s a type of video that can help you to achieve your goal. And, after looking at our list, it’s clear that you’ll have no difficulty finding an experienced team to help you leverage the power of video.
