Top Influencer Marketing Platforms to Boost Your Campaigns

Advertising Disclosure

If you went back in time to 2016 and you asked most people what the value of the influencer marketing industry was, the answer you’d most likely get is Influencer isn’t a word, what are you talking about?” A lot has changed since then: we’d only just launched in November of that year, and now we’re proud to be part of an industry that, as of 2024, is valued at $24 billion.

Looking at a dollar amount like $24 billion is enough to put your own marketing budget into perspective in the grand scheme of things. It’s enough to make you realize that there are millions of people out there doing exactly what you do, and the competition for ever better content and high performing campaigns has gotten fierce. 

While nothing can replace the creativity of a good marketing department and the creators they work with, software is here to pick up the operational slack and make sure your campaigns run smoothly and, most importantly, make a big impact. Over the years, we’ve seen hundreds and hundreds of platforms and have reviewed the best of them here in the Platforms section of our site. They’ve all got something to recommend them, but a core few really do rise above the others. If you’re just looking for inspiration for campaign ideas, we’ve got you covered elsewhere, but if you need a platform to help you get the most out of those ideas, keep reading.


Top Influencer Marketing Platforms to Boost Your Campaigns:


Top
influencer marketing platforms
2024

1. Brandwatch Influencer Marketing Software

Brandwatch Influencer Marketing Software

Brandwatch offers a suite of tools that assist marketers in three main areas: business intelligence, social media management, and influencer marketing. All together, they make a potent collection, but each of these platforms on their own are robust enough to be game-changers for their users.

What makes Brandwatch’s influencer platform so compelling is the ease with which you’ll manage your influencer relationships. But this management isn’t just designed to make it easy to tread water, it’s built to scale so you can, too. If you like old-school influencer discovery, you’ll be right at home with Brandwatch’s tool, which lets you search, sift, and refine your way through 30 million influencers on Instagram, TikTok, YouTube, X, Facebook, and Twitch.

Brandwatch influencer platform

But also: this is a tool built for large, well-known brands—the kind that influencers want to work with. Brandwatch offers a way for influencers to apply through a landing page, a process that you can customize to filter out those who don’t meet your criteria before you ever see their application. With Brandwatch’s research tools, you can identify creators that already have some influence with the audiences you want to connect with, the kind of authentic collaboration that made influencer marketing so powerful in the first place. 

Once in your database, Brandwatch acts like a full-scale CRM for your entire network of influencers, storing data like their contact info and banking information for payments, but also custom fields for any of the first party data you get from them connecting  their social channels. Files, like contracts and portfolios of work can also be attached. Brandwatch is designed to be a one-stop shop—marketers who spend their days bouncing from tool to tool will appreciate how everything can be centralized onto the platform. 

One of the most time consuming aspects of influencer management is all the communication required with the influencers themselves. Brandwatch again goes to great lengths to keep everything in the platform and connected to the big picture. The messaging features work like a purpose built email marketing platform. You can automate a lot of follow up emails, like when a contract is accepted, or when content has been submitted and then again when it’s approved or declined. You can do mass mails out to your influencers, as a whole or in segments. And the email tracking features let you monitor all these communications so you’re never left on Read.

Finally, Brandwatch’s reporting is like the area rug that really ties the room together. The platform monitors social channels for any keywords or hashtags you associated with your campaign, and the data’s tidy visualization becomes the ammo you need for your next campaign. It’s real-time reporting that goes real deep, telling you much more than the expected engagement metrics. You’ll know your views on videos, but you’ll also know which were Reels and which were Stories. On TikTok, and through Brandwatch’s integration with the TikTok Creator Marketplace, there’s a wealth of information available—Average Views, Completion Rate, Audience Genders and Ages, and more.

Brandwatch report builder

Brandwatch gives marketers everything they need to stay organized and ahead of the game, a true end-to-end solution.

Key Features: Influencer Discovery, Influencer directory management, Creation of private influencer network, Campaign management and reporting, Broad platform coverage, Automated reporting,

Channels: YouTube, Facebook, Instagram, Twitter, Twitch, TikTok, Shopify


2. Upfluence

Upfluence

For brands like Keen, Amazon, Universal, and Verizon, Upfluence is like a secret weapon for finding influencers, creators, and brand ambassadors. Don’t let the size of these companies let you think this is strictly a big-business tool, though. It doesn’t matter if you’re a tiny startup or a giant corporation, Upfluence is designed for ecommerce brands of any size. 

The appeal starts with its massive database of influencers from every corner of the internet, including everyday enthusiasts and nano-influencers, all the way up to A-list celebrities. The database is the key to keeping track of who’s who, what campaigns they’re on, and how well their posts are doing—both before and after a campaign. 

Upfluence influencers database

But what makes Upfluence really stand out is the way you can find brand ambassadors right from your own customer base. Integrations with ecommerce tools give the platform access to the people who are already buying your products. Upfluence’s “Reveal” feature identifies the influencers among them and offers them incentives to work with you. 

This isn’t just limited to your website visitors. In addition to ecommerce integrations with apps like Shopify and WooCommerce, Upfluence also connects with Klaviyo and can use Zapier to integrate with other software solutions you might be using. This lets you find influential customers hiding in your lists and see their social media reach and purchase history. Basically, it helps you identify the customers you already have and who have a voice online to see who might be interested in working with you.

While you’re unearthing influencers this way, Upfluence also lets you handle recruiting new creators passively, with a landing page that lets interested people apply to work with you. Why spend so much time browsing through a database when you can just sit back and read through the applications that come to you?

Spending less time on search and discovery means more time on actual campaigns. Upfluence’s campaign workflow makes it easy to manage multiple campaigns simultaneously, and its team collaboration tools make sure everyone’s on the same page: no more duplicating work because someone is out of the loop. For each campaign, the interface makes it clear where it stands, with an easy to read list of influencers who’ve been activated and where they are in the posting process. The excellent design here gives an at-a-glance understanding of where each participant in the campaign is in the process—have they submitted content? has it been approved? is it live?—and provides all the communication tools necessary to see that everything goes according to plan. 

Upfluence campaign

Because the platform is geared towards ecommerce brands, you can rest assured that this is a marketing tool meant to drive actual sales. “Brand awareness” is a nice goal, but awareness never made money for anyone. Sales do, and Upfluence shows its understanding of this through one of its most unique features, the ability to natively manage and optimize Amazon affiliate campaigns. You can create affiliate links at scale, let your creators do the selling for you, and even leverage Amazon’s Brand Referral Bonus for more income.

Key Features: Influencer Search & Discovery, Relationship Management, Campaign Management, Third Party Analytics, Automated Recruiting, Influencer Lifecycle Management, Team Collaboration Tools, Content Review, Campaign Reporting, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Payment Processing, Social Listening, Affiliate Management, Affiliate Campaigns,

Channels: Instagram, Youtube, Facebook, Twitch, Tiktok, Twitter, Pinterest, Blogs


3. Creator.co

Creator.co

Creator.co excels at simplifying influencer marketing campaigns for brands and agencies of all sizes. More than this, though, it treats influencer campaigns as just a small part of a larger marketing ecosystem: affiliate marketing integrations take campaigns to the next level, while creator content is stored for future use and redeployment in paid ads, social media, website collateral and more. But we’re getting ahead of ourselves.

With Creator, everything starts with campaigns, and campaigns start with its intuitive Campaign Builder. This step-by-step guide walks you through defining your goals, target channels (Instagram, YouTube, TikTok, or custom options for premium plans), and campaign strategy (user-generated content, product reviews, giveaways, etc.). It even allows uploading reference photos for visual clarity, letting creators know the vibe you’re going for.

Campaign Builder Creator.co

Before launching your campaign, Creator.co offers a valuable service: a team review. Not your team: theirs. It’s a manual intervention that feels like automations, ensuring all details are clear and avoiding potential issues once content creation begins. This quality check applies to all plans, including the self-service option.

Having passed the review, your campaign is broadcast out to 175,000 registered creators. To make finding the right fit easier, both brands and creators benefit from a robust search system. Brands can specify what kind of creators get to see and apply to the campaign brief based on their areas of expertise, categories, platforms, and desired content types. On the other side of things, creators can browse through the Creator.co network to find opportunities that align with their own interests and goals.

One of Creator.co’s strongest features is its “Deep Insights” reporting. While the initial dashboard provides basic information, a downloadable report offers a wealth of data. These in-depth reports go beyond basic metrics like follower count. They analyze engagement rates compared to industry benchmarks, identify key content themes, and reveal audience demographics and interests. It’s worth noting that this analysis is limited to the audience members who actively engage (like and comment). Impressions are nice, but who needs to know anymore about the people who scrolled right past your content?

Creator.co Deep Insights

This detailed influencer data extends beyond standard campaigns. Creator.co integrates with various affiliate marketing platforms, allowing you to manage performance-based campaigns within its dashboard. Furthermore, you can leverage your influencer insights to target creators with highly relevant audiences on these affiliate platforms. This level of audience targeting is exceptional within the affiliate marketing landscape.

This level of targeting is just one benefit of the insights and data available with Creator.co. User-friendly dashboards to track progress of active campaigns, while the reporting goes deep on the ones that have completed. You’ll get clear views of campaign opt-ins, performance metrics, and submitted content.

Creator.co’s reporting system goes beyond basic engagement metrics. It translates them into a dollar amount—a kind of earned media value but much more specific. So, for example, you’ll learn that a post garnered 100 comments, but you’ll also get an understanding of how much those hundred comments were worth, an interesting way to track your return on investment. For organizations that live and die by their data, Creator.co gives the tools for marketing success and also the tools to prove you succeeded.

Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Fake Follower/Fraud Detection, Payment Processing, Social Listening, Competitor Research, Creator Marketplace,

Channels: Instagram, YouTube, TikTok


4. LTK (formerly rewardStyle)

LTK (formerly rewardStyle)

Launched to the public in 2022, LTK Connect builds upon LTK’s extensive experience in influencer marketing. The platform was developed as an internal tool for LTK, which provided a managed influencer marketing service for brands. The data and tools found in the platform are the very same ones used internally, offered as a self-service option for brands or other agencies. 

There’s a kind of “marketing command center” feeling to the platform as, upon logging in, you’re greeted by a comprehensive dashboard giving you the lay of your own landscape. Monthly spend, sales figures, and conversion rates are front and center, while easily customizable date ranges allow for in-depth analysis at your fingertips. Of course, without any campaigns at first, there’s not going to be much here at first.

Campaign creation starts with a familiar form, but evolves into a guided experience. LTK assigns a dedicated representative to assist with your first campaign and offer ongoing strategic advice. A unique feature streamlines content requirements: Selecting desired post types (Instagram Story, post, TikTok video) automatically populates detailed (and customizable) requirements for each, saving you time and ensuring consistency. Little touches like this streamline the whole content submission process, too, giving creators a little checklist to work off of and eliminating a lot of back-and-forth over minor details.

LTK Connect Campaign

LTK Connect operates like an influencer marketplace, but it is very much a curated platform. Influencers are vetted for skills, talent, and professionalism. Discovery is facilitated by categorized lists based on vertical (think: beauty or fashion) or performance (top converters, rising stars). Regardless of the categories, every influencer has been screened by the LTK team before you ever see their profile. 

At all subscription levels, you gain access to creator data beyond basic metrics. One of the most valuable is being able to see historical conversion rates influencers achieved on past campaigns, empowering informed decision-making. While compensation is flexible (cash and/or products), keep in mind influencers can view all this historical data, too: they’ll know their worth as well as you. Once you’ve agreed on what they’ll earn for their participation in a campaign, payments are streamlined through the platform, and payment methods are stored securely for automatic payouts upon content approval. 

LTK Connect Reports

LTK Connect’s biggest selling point, though, is its shopping app. The app itself is a go-to destination for the fashion and beauty set to see what’s new and what’s trending—and then to actually buy these things. That means your influencers are creating content meant to drive sales, and it all happens in one place. That also means LTK Connect integrates seamlessly with the LTK shopping app, providing an unrivaled view of campaign performance. Go beyond vanity metrics and delve into the kinds of numbers bosses like to see: total sales, clicks, conversion rates, and return on ad spend (ROAS). Clear visualizations and an easy-to-read layout leave no question about the campaign’s financial impact.

Key Features: Search/Discovery, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Product/Gifting Tools, Forms and Compliance, Payment Processing,

Channels: Instagram, TikTok, YouTube, Facebook, Pinterest, Twitter, Blogs, LTK App


5. VN Secure

VN Secure

Best for: Medium to large businesses

Notable clients: Meta Quest, Walmart, PUBG, Energizer, 

Pricing: Available upon request

Viral Nation develops and launches impactful influencer marketing campaigns. The agency handles different campaign types, including influencer marketing and social experiential marketing, for several major brands. For each campaign, they come in with custom strategic approaches designed to help brands meet—and even exceed—their goals. 

In 2022, Viral Nation launched Viral Nation_Secure, an AI-powered solution for brand safety. Viral Nation_Secure enables brands to comprehensively screen and monitor social media conduct. It helps brands protect their reputation, ensure that creators align with their brand values, and mitigate potential crises. 

Viral Nation_Secure for Brand Safety

By tapping into the capabilities of best-in-class technology, Viral Nation_Secure empowers brands to pursue social-first transformation, all while being able to protect their reputation from new threats and risks brought about by changing social realities. 

Viral Nation received wide acclaim for its proprietary technology. Just recently, Viral Nation_Secure was awarded the coveted SXSW Innovation Award for Social Media, which honors the world’s most exciting and innovative digital projects. This particular award is given to projects and platforms that help create healthier communication channels. 

SXSW Innovation Awards

Official SXSW announcement for the 2024 SXSW Innovation Awards

Aside from receiving this recognition, Viral Nation_Secure has also earned the trust of many top brands. A leading retail giant is leveraging the capabilities of Viral Nation_Secure to monitor and scale its creator program. Within six months, VN Secure was able to screen more than 7.6 million videos. If done manually, this endeavor could take well over 23 years. 

Viral Nation Awards and Recognition

As one of Deloitte’s fastest-growing tech companies in North America in 2023, Viral Nation has seen an impressive 292% growth

Viral Nation’s 2023 Technology Fast 500 ranking

Viral Nation’s 2023 Technology Fast 500 ranking

To date, the agency has received 35 awards, including the 2019 Influencer Marketing Awards for the Best Large Agency globally and several Platinum Winner awards from the AVA Digital Awards for their campaigns for Activision Blizzard Esports and Meta Quest 2.

Viral Nation awards

Viral Nation awards

Viral Nation’s Capabilities

The agency is one of the pioneers in the influencer marketing field, getting its start when the industry was still new and growing. Today, they’ve grown to offer precise and scalable solutions for influencer marketing, providing their clients with tangible and measurable campaign results. The agency also activates more than 100,000 creators annually for global brands across industries like lifestyle, beauty, consumer tech, gaming, and more. 

They use historical data and proprietary technologies to ensure that brands are matched with influencers who best fit their needs and align with their core values. And Viral Nation doesn’t just work with celebrity influencers. They also work on campaigns featuring micro-influencers

Staying true to its social-first approach, Viral Nation develops custom strategies, solutions, and specialized services that promote social transformation. Aside from influencer marketing campaigns, Viral Nation also develops ambassador programs, campaign accelerators, and brand integrations, among other offerings. 

Notable Marketing Campaigns

Viral Nation has developed and launched several successful influencer marketing campaigns. Below are a few select examples of standout campaigns over the years.

ViewSonic

ViewSonic needed to grow brand awareness and drive sales for specific products. Viral Nation offered its influencer marketing, campaign strategy, and talent management services.

Working with 18 influencers like Kevin the Tech Ninja and SoldierKnowsBest, Viral Nation helped put ViewSonic on top of people’s minds during the holidays. The campaign exceeded ViewSonic’s targets by an impressive 142% and even received the Best Digital Campaign Award at the AVA Digital Awards. 

Meta Quest 2

Viral Nation’s award-winning Meta Quest 2 campaign produced significant results. The VR launch for Resident Evil 4 received over 60 million impressions and 15.8 million views. 

For this campaign, Viral Nation partnered with major creators across platforms like Twitch, YouTube, and TikTok. They had early access to the game, allowing them to create fresh and engaging content like livestreams and gameplay compilations for their fans to enjoy. Viral Nation also worked with cosplayers and gamers to create a truly impactful and memorable launch experience. 

Main Features:

  • IP & brand detection
  • Ongoing screening
  • Copyright infringement protection
  • AI-powered deep content analysis

Pros:

  • Also works great as a social listening tool
  • Has customizable tolerance scoring
  • Can thoroughly scan historical data 

Cons:

  • Specifically geared for medium to large businesses

Key Features: Influencer Analysis, Moderation Tolerance Feature,

Channels: TikTok, Instagram, Facebook, Twitter


6. Ubiquitous

Ubiquitous

Best for: Small brands

Notable Clients: Netflix, Amazon, Target, Spotify, Lyft, McDonald’s, DoorDash, Adobe

Pricing: Free

Influencer marketing platforms that promise to streamline operations and enhance effectiveness are always in the spotlight. Ubiquitous emerges as a noteworthy contender, presenting a suite of tools designed to cater specifically to the needs of brands seeking to harness the power of influencer collaborations without straining their budgets. 

First and foremost, the platform offers a robust creator search tool that stands out in the crowded market of influencer databases. With access to over 100 million creators across TikTok, Instagram, and YouTube, the platform ensures you can identify influencers that not only align with your brand’s identity but also possess genuinely engaged followings. This vast database is enhanced with powerful filtering options, making the search process both efficient and effective.

Ubiquitous IM Platform Creators

One of the platform’s most compelling features is its real-time campaign monitoring and performance tracking. Ubiquitous allows you to manage multiple campaigns simultaneously, providing real-time insights into each campaign’s performance. 

The platform is particularly beneficial for marketers who need to make quick, data-driven decisions. The ability to export this data with a single click further adds to the convenience, offering you a seamless way to report and analyze your campaign results.

Ubiquitous IM Platform Monitor

The competitive brand analysis tool is another feature that makes Ubiquitous particularly appealing as an influencer marketing platform. It gives a detailed look at what your competitors are doing, including how many influencers they work with and the engagement rates they achieve. This insight is invaluable for looking to stay competitive in a fast-paced market. 

Ubiquitous IM Platform Target

Recognition and Awards

The Ubiquitous influencer marketing platform has a 4.1-star rating on Trustpilot, with one reviewer saying

“10/10 Would Recommend! I thoroughly enjoyed working with the team at Ubiquitous, specifically Bree! She was on top of the program every step of the way and made sure to provide active updates, making my job 10x easier! I hope to work with this team again in the near future.”

Notable Campaigns

CASETiFy, a company creating high-end and durable phone cases, looked to increase their brand awareness and reach hundreds of thousands of Millennials. Settling on a strategy to leverage influencers, CASETiFy used the Ubiquitous influencer marketing platform to recruit 84 influencers and create 168 videos. The campaign was a massive success, with CASETiFy hitting 9.5 million impressions and expanding its target audience through TikTok. 

@casetify @amandas.adventures took this inside joke to a whole new level 🤣 #CASETiFY #customephonecase #trampwall #fyp ♬ original sound – CASETiFY

In another collaboration, Bloom Nutrition utilized the exact same approach as CASETiFy. Bloom Nutrition, a wellness brand offering high-quality greens and superfoods, leveraged the Ubiquitous influencer marketing platform to look for the perfect creator to help them boost brand awareness and maximize the potential visibility that comes from being featured on Amazon’s landing page.

Through their platform, Bloom found Gabbie Egen. The creator then made a few TikTok videos, reaching tens of thousands of views and achieving a CPM of $3.57.

@bbyegan_ Greens on the go 💚 @Bloom Nutrition #bloompartner ♬ original sound – Gabbie Egan

Key Features: Influencer Search & Discovery, Campaign Management, Content Creation, Influencer Marketing, Full Campaign Design,

Channels: TikTok, Instagram, YouTube


7. Influencity

Influencity

Influencity is another standout because of its reliance on data. With a robust discovery module and in-depth performance analysis, Influencity has the potential to be overwhelming to non-data scientists out there, but its interface does a great job keeping everything easy to digest.

A case in point: Influencity’s Discovery features. Searching for influencers is a breeze, despite there being an absolute ton of filters to narrow down your options. The platform’s marketing boasts over 100,000 filter combinations, and ensures highly targeted searches. Go beyond basic demographics like age and location and delve into psychographics like interests and brand affinities. These filters can be applied to influencers themselves, their audiences, or both. 

For even greater efficiency, Influencity offers a powerful lookalike search feature. If you’ve found one perfect influencer, the platform makes it easy to find other accounts just like theirs. Unlike generic lookalikes on other platforms, Influencity considers influencer content, audience data, and your specific criteria. Lookalikes don’t necessarily have to have the same size audience, so much as they’ll have like minded people. Imagine finding micro-influencers with high engagement from an audience who share similar interests to a celebrity like Kim Kardashian. Influencity’s lookalike search makes this possible, saving you valuable time.

Influencity influencer discover

Search results on Influencity are clear and informative. You’ll see a summary of the filters applied alongside the influencer list. Each influencer profile displays how well they match your chosen criteria. For example, if you require at least 50% female audience, the platform reveals the exact percentage for each influencer. Influencity goes to great lengths to match your criteria and then to back up its suggestions with data, leaving doubt behind.

The Influencer Relationship Management (IRM) module is a real highlight, going beyond simple list building. You can dive deep into any influencer profile to explore audience demographics, performance metrics, brand affinities, and audience data—all alongside standard CRM data that lets you organize and understand the creators you work with. A key feature of Influencity is the way the platform aggregates all this data at the group level. This means that if you’ve shortlisted 15 influencers to work on a campaign, the IRM module provides a collective view of their audience reach and earned media value. This instant perspective on the return you’ll get for your investment ensures you never end up with the wrong group of people. There’s no better way to boost campaign performance than to see predictive analytics on its performance before you’ve even posted your first piece of content.

Influencity Influencer Relationship Management module

At all levels, the platform empowers data-driven campaign management. Similar to influencer discovery, campaign performance data can be analyzed in multiple ways. The platform answers the crucial question: “What was the return on investment?” Detailed breakdowns reveal the audience actually reached and their engagement levels. Identifying top performers allows you to refine your influencer selection for future campaigns.

Key Features: Search/Discovery, Influencer Lifecycle Management, Influencer Relationship Management, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Fake Follower/Fraud Detection, Exportable reports, Team/Collaboration Tools,

Channels: Instagram, YouTube, TikTok


8. #paid

#paid

Best for: B2C and D2C brands as well as agencies

Notable clients: IKEA, Hershey’s, Unilever, Sephora

Pricing: Pricing is available upon request 

#paid shies away from traditional models of influencer marketing. It was one of the first platforms to target campaigns for the different sections of your sales funnel. It also recognizes that influencers have that status because they create content so good that it has built them an audience. #paid believes that influencers should both be creating exciting content and also be a good fit for a brand. This is far more important than reach.

As with many influencer marketplaces, brands can use #paid to create campaign briefs describing campaign goals, the scope of desired content, and a little about the ideal creator. However, brands can go further in determining their ideal influencers. They can use Whitelisted Ads, where they whitelist specific creators and content for use with paid Facebook and Instagram ads. You can easily connect with Facebook Ads Manager and push ads into timelines and feeds under the creator’s handle. The shared content will still carry the Sponsored Post tag but appear more authentic because it doesn’t come from the brand’s account.

Influencers can signal a wish to participate in a brand’s campaigns, using a Handraise. They “raise” their hand to indicate interest. Potential influencers write a message describing why they believe they are a good fit for a campaign, and what their strategy might be. #paid has a team who vets every creator who submits a pitch.

For example, when Sephora Canada wanted to appeal to their South Asian customers, they turned to #paid to launch a Diwali campaign. The result — a positive sentiment of 96%.

Main features:

  • Influencer matching
  • Centralized communication
  • Automated reminders
  • Creator licensing
  • Insights and reporting

Pros:

  • Whitelisted Ads automates paid advertisements distributed through an influencer’s account
  • A well-engineered messaging module safeguards and conveniently organizes your conversations
  • Human-vetted influencers/creators result in a higher-quality talent pool
  • Offers excellent post-campaign analysis

Cons:

  • Limited audience analysis capabilities

Key Features: Influencer Marketplace, Automated Recruiting, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Payment Processing, Influencer Whitelisting, Creator Marketplace,

Channels: Instagram, Facebook, Youtube, Tiktok


9. Skeepers

Skeepers

Best for: Medium and big eCommerce businesses

Notable clients: Lacoste, Decathlon, Clarins, Besson

Pricing: Pricing is available upon request

Skeepers is the quintessential influencer marketing platform, where building trust with influencers is the core philosophy. Connecting you with a community of 100,000 nano and micro-influencers across TikTok, Instagram, and YouTube, Skeepers excels in generating genuine, engaging content.

Skeepers streamlines campaign management, freeing you to focus on relationships with influencers, and content rights from influencers are yours to leverage for a decade, enhancing your brand’s image and boosting conversions. Precision in influencer selection is ensured with the “Influencer Marketing” solution allowing you to find the right one among 100,000 influencers using this platform. Simply use the “Personal Profile” functionality to refine your search and discover ambassadors who align with your brand image, ensuring the availability of high-quality, user-generated content (UGC). Meanwhile, real-time analytics help optimize your campaigns. A simple four-step process guides you through campaign creation, profile selection, content generation, and data leverage.

From the retail sector to fashion and beauty, it has consistently delivered results and demonstrated its impact on building connections, fostering relationships, and achieving marketing goals. For example, it has made it easier for a major brand like Decathlon to leverage UGC. The result – more authentic and engaging video content.

Main features:

  • Campaign management
  • Content licensing
  • Influencer sourcing
  • Real-time data monitoring

Pros:

  • The consumer reviews module enhances the complete influencer experience
  • An influencer credit system ensures accountability
  • Live Shopping introduces a fresh approach for influencers to promote and sell your brand

Cons:

  • Limited audience data available
  • Some users express concerns about the Messaging function’s robustness, desiring features like auto-replies and email integrations

Key Features: Campaign Management, Influencer Discovery, Social Media Monitoring, Faceted Search / Filtering,

Channels: Tik Tok, Instagram, Shopify, Retail Sites, Brand Website


10. indaHash

indaHash

Best for: Small, Medium, and Large Brands and Agencies

Notable clients: Coca-Cola, Disney, Sony Pictures, Amazon, Google, Samsung

Pricing: IndaHash offers flexible pricing options tailored to your needs, including packages like Creator Discovery, Campaigns Management, Agency Pack, Managed Services, and Enterprise. For precise pricing, you can request details directly.

As you navigate the landscape of Top Influencer Marketing Platforms, IndaHash distinguishes itself, especially for Instagram-centric campaigns. IndaHash’s suite of tools, features, and advanced capabilities is designed to meet your diverse influencer marketing needs. The platform’s standout feature, the Creator Discovery tool, uses AI algorithms and over 20 filters to ensure you find influencers who perfectly align with your brand’s values and target audience.

With IndaHash, you can effortlessly manage your influencer campaigns. The platform offers engagement rate analysis, in-depth audience demographics, audience overlap checks, competitor analysis, and a crisis detection tool. 

This comprehensive approach simplifies campaign management and reporting, allowing you to efficiently track your influencer campaign performance.

Main features:

  • Task Management
  • Content Autodiscovery
  • Personalized Creator Onboarding
  • Comprehensive CRM Solution

Pros:

  • Seamless discovery of influencers from a pool of verified talent
  • Comprehensive data analytics for informed decision-making
  • Flexible pricing suitable for various business sizes

Cons:

  • Lack of specific notable client information on the website
  • Pricing details require direct inquiry

Key Features: Search/Discovery, Influencer Relationship Management, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, White Label Reporting, E-commerce Tools, Fake Follower/Fraud Detection, Visual Discovery,

Channels: Instagram, Snapchat, Facebook


11. Modash

Modash

Modash is an influencer marketing platform that provides a comprehensive solution for discovering, analyzing, and monitoring influencers across Instagram, YouTube, and TikTok. The primary goal of Modash is to help businesses find the right influencers who align with their target audience, monitor their performance, and ensure the effectiveness of their marketing campaigns. The platform supports influencers with at least 1,000 followers and offers a variety of tools to enhance influencer marketing efforts.

The first key feature of Modash is its discovery tool. This tool allows users to search for influencers based on various filters such as location, follower count, gender, interests, and engagement rates. 

Modash discovery tool

For example, if you are a company selling yoga mats to young women in Germany, you can use Modash to find influencers who match this specific demographic. The search functionality also includes a look-alike feature, which helps users find influencers similar to those they are already working with, ensuring a consistent target audience. Additionally, Modash provides access to influencers’ contact details, making outreach straightforward and efficient.

Influencer Lookalike Tool Modash

Modash also offers detailed analytics for each influencer. These analytics include metrics on followers, engagement rates, and audience demographics, such as location, age, and gender.

Creator's Performance Modash

The platform utilizes image and text recognition to analyze the content and understand the interests of an influencer’s followers. It also has robust mechanisms to detect fake followers by comparing behavior patterns against known normal activities on social media platforms. This ensures businesses can make informed decisions about which influencers to partner with, based on authentic and engaged audiences.

Modash platform

Another significant aspect of Modash is its monitoring capability. Once a campaign is launched, the platform automatically tracks and captures all content created by the influencers about the brand. This feature saves time and effort as users no longer need to manually check social media platforms for updates. The monitoring tool also provides notifications if an influencer fails to disclose a paid partnership or misses required tags and mentions. 

Monitoring campaign Modash

Modash’s export functionality is another valuable tool. Users can create lists of influencers and export their profiles, complete with analytics and contact information, to spreadsheets. These lists can then be uploaded to email automation tools like Mailchimp or CRM systems like HubSpot for streamlined communication and campaign management. This feature is particularly useful for managing large-scale influencer campaigns and ensuring that all influencers are properly engaged and tracked.

Key Features: Influencer Discovery, Influencer Analytics, Influencer Campaign Monitoring, Influencer Management,


12. InsightIQ

InsightIQ

Best for: Mid to large-sized businesses and e-commerce brands looking to optimize ROI from influencer marketing campaigns across multiple platforms including YouTube, Instagram, and TikTok.

Notable clients: Impulze.Ai, Passionfruit, Control Console

Pricing: Pricing is available only on request

InsightIQ has etched its identity as an indispensable tool in the intricate world of influencer marketing, specialising in social media channels like Instagram, Facebook and TikTok. A repository of over 250 million creators across diverse platforms, InsightIQ, guarantees not just quantity but quality, ensuring brands align with influencers poised to echo their voice authentically.

Creator search and campaign tracking are two pillars that elevate InsightIQ’s stature. The platform makes the ordeal of finding the perfect influencer akin to an art, with powerful filters aiding in sifting through vast data, honing in on creators whose audience resonates with the brand’s Ideal Customer Profile (ICP). The comprehensive tracking tools ensure every campaign is not a gamble but a strategic move, with metrics like Cost Per Engagement (CPE) and Total Media Value (TMV) offering real-time insights.

The integration with Shopify underscores InsightIQ’s commitment to tangibility in results. Every sale’s origin, every creator’s contribution is mapped in real-time, affording brands an unobscured view of the impact of their influencer collaborations. This level of transparency is not a feature but a cornerstone, ensuring that influencer marketing transcends beyond buzzwords and manifests in measurable outcomes.

InsightIQ’s adeptness at simplifying the complex arena of influencer marketing, coupled with its tangible, real-time metrics, presents a compelling proposition for mid to large-sized enterprises eager to optimize their influencer campaigns’ ROI and foster genuine brand-influencer synergies.

Main features:

  • AI-powered tools for enhanced ROI
  • API solutions for customized influencer marketing tools and campaign tracking

Pros:

  • Extensive database of diverse creators
  • Real-time metrics 
  • Adaptability

Cons:

  • The abundance of features might have a learning curve for users new to influencer marketing platforms

Key Features: Search/Discovery, Campaign Reporting, Influencer Analysis, Audience Analysis, Fake Follower/Fraud Detection, Visual Discovery, LinkedIn Creator Search,

Channels: Instagram, Tiktok, Youtube, LinkedIn


13. Favikon

Favikon

Best for: Brands and agencies of all sizes

Notable Clients: Beninfluence Europe, Neveo, InfluenZZZ

Pricing: Free plan available. Paid plans start from $79/month

With Favikon, you’re introduced to a pioneering influencer marketing platform that revolutionizes how B2B and B2C campaigns are conducted across all industries. Its AI-driven approach is specifically designed to cater to your needs, offering you hyper-targeted influencer discovery that promises a tenfold ROI compared to traditional marketing methods.

A key feature that stands out is Favikon’s integrated CRM, which simplifies the management and tracking of over 10 million influencers across eight different platforms. This unparalleled level of organization and accessibility significantly streamlines the influencer discovery process, making it easier and more efficient to connect with influencers across a variety of niches.

Deep insights into creators’ backgrounds are accessible through AI-powered profiles, offering detailed historical data and performance metrics. These profiles are enhanced with unique badges and categorizations, aiding in the refinement of the discovery process.

Moreover, with over 160,000 AI-enhanced rankings at your disposal, Favikon provides credibility and precision to influencer evaluations. This feature, combined with the platform’s capability to track industry trends and identify upcoming influencers, ensures that your content remains cutting-edge and perfectly aligned with the latest social media dynamics.

Main Features:

  • Industry Intelligent Reports
  • In-Depth Creator Insights
  • Social Media Ranking
  • Real-Time Tracking

Pros:

  • Deep analytics on any creator are presented in easy-to-understand ways
  • More than 750 niche categories actually make it easier to find relevant creators
  • Tremendous value for the price tag

Cons

  • Reporting lacks a few features and could be improved

Key Features: Search/Discovery, Content Review, Content Library, Influencer Analysis,

Channels: Linkedin, X, Instagram, Youtube, TikTok


14. Digimind - An Onclusive Company

Digimind - An Onclusive Company

Best for: Medium and large businesses

Notable clients: Audi, Canon, Nike, Lenovo, Dentsu

Pricing: Pricing is available upon request

Digimind is much more than just an influencer marketing platform. Instead of labeling itself as an influencer marketing software exclusively, it chooses to use the phrase “intelligence software”. In addition to helping you gain information about influencers, you can also use it to gain insights about consumers, competitors, and trends.

With regards to its influencer marketing features specifically, it can help you to find the right influencer to generate a buzz about your brand. It will help you to identify opinion leaders who are already talking about your brand online. To make it easier to digest this wealth of data, you can, for example, sort these brand mentions by location or reach.

Though, for your influencer marketing campaign to be effective, it needs to generate engagement and not just vanity metrics. To help you with this, Digimind will also determine an influencer’s social authority. 

Then, to help you prove that the influencers really did make an impact, it will also measure the ROI. Not only will it list the top-performing influencers, but it will also identify areas that can be optimized. 

Digimind has many case studies that prove its value. One such example is how it has helped Hart Inc., an independent, full-service marketing firm, to create communication strategies for their clients. The agency, for example, used its social listening feature to identify micro-influencers who they could include in pitches. They could then also track the engagement rates and other relevant metrics using the platform. Before Digimind, all of this had to be completed manually. 

Main features:

  • Social listening
  • Influencer comparison by media type
  • Analytics
  • Reports

Pros:

  • Multiple integration capabilities
  • Exhaustive data collection
  • Trend tracking and competitive analysis

Cons:

  • Customer service can be slow
  • LinkedIn integration can be glitchy
  • Some functionalities are confusing
Digimind – An Onclusive Company
4.2 out of 5 stars
Digimind is a powerful social listening and market intelligence platform tool. This simple social media monitoring tool helps transform you data into actionable insights. Features include brand reputation monitoring, competitive intelligence, consumer insights, trend tracking, campaign analysis and more.
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Ratings
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4.2
Ease of Use
4.2
Support
4.3
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4.2
Features & Pricing
Competitive Analysis
Reputation Management
Consumer Insights
Influencer Identification
Trend Tracking & Innovation
Campaign Analysis
Price on request
Pros and Cons
Multiple integration capabilities
Exhaustive data collection
Trend tracking and competitive analysis
Customer service can be slow
LinkedIn integration can be glitchy
Some functionalities are confusing
Best for: Medium to large businesses
Digimind – An Onclusive Company
4.2 out of 5 stars
Digimind is a powerful social listening and market intelligence platform tool. This simple social media monitoring tool helps transform you data into actionable insights. Features include brand reputation monitoring, competitive intelligence, consumer insights, trend tracking, campaign analysis and more.
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15. Kolsquare

Kolsquare

Best for: Medium and large businesses

Notable clients: Surfrider Foundation Europe, LALALAB, Sephora, Decathlon

Pricing: Pricing starts at about $9000 per month. Special rates are available to startups and NGOs.

Founded in 2018, Kolsquare is quite unique to many other platforms on this list as its focus area is key opinion leader (KOL) marketing. Whether you simply want to identify key opinion leaders to partner with or you’re looking for a more comprehensive tool that will manage your campaigns, Kolsquare can help. 

It has a network of over 3 million international influencers. Then, to help you narrow down your search and find the most suitable profiles, it offers a sophisticated search engine and filters, while its audience credibility index will help eliminate fraudulent influencers. 

Once you’ve found influencers for your campaign, it also offers a number of tools and features to help with campaign management and save time. If you work as part of a bigger team, it lets you manage access rules conveniently via your interface. So, it’s a great tool for marketing teams or agencies too. 

No influencer marketing platform will be complete without tools to help you measure performance. With this, Kolsquare can help too.

It’s this ability to analyze each influencer profile’s KPIs that’s been a standout feature for a brand like LALALAB. It has made it much easier for them to target the most relevant influencers for their campaigns. 

Main features:

  • Detailed audience insights and analytics
  • Audience-overlap analysis
  • Influencer relationship management
  • Integration with leading CRMs
  • Personalized dashboards
  • Social listening

Pros:

  • Employs real-world and semantic-based search functionality that is user-friendly and yields powerful results
  • Enables the creation of “campaigns” for competitor monitoring purposes

Cons:

  • The Campaign Management process may be somewhat manual, potentially requiring more automation
  • The pricing for the Discovery module alone may appear relatively high

Key Features: Search/Discovery, Influencer Relationship Management, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Fake Follower/Fraud Detection, Payment Processing, Social Listening, Competitor Research,

Channels: Instagram, Facebook, Twitter, YouTube, TikTok


16. Audiense

Audiense

Best for: Large brands

Notable clients: Apple, Ogilvy, Warner Music Group, IBM

Pricing: Pricing starts at about $1,265 per month

Audiense is a London-based company that was founded in 2011. It offers insights and analytics using data from Twitter to help brands create data-driven strategies and grow their business. Over recent years, it has been driving engagement and ROI for its clients through audience segmentation, which helps identify consumers most likely to respond to a brand’s message. 

Audiense is user-friendly, making it easy for businesses of all sizes to get started with their influencer marketing campaigns. Its two products, Audience Insights and Audience Connect, help businesses understand how their followers are behaving, which can help uncover insights that would otherwise be difficult to find. 

With Audiense Insights, you can identify audiences in various niches by using the platform’s filters (more than 175 attributes). You can also search for macro or micro-influencers for paid ads or organic outreach and find out their demographics, personalities, audience preferences, and more. Through the tool, you can assess which influencers align with your budgetary and vision requirements. 

For example, when Convosphere, a social-first insights agency, wanted to identify London-based micro-influencers on Instagram and YouTube, they tasked Audiense with this responsibility. Using a detailed influencer identification process, they managed to narrow it down to 300 potential influencers, enabling them to collaborate with only the most relevant creators.

Main features:

  • Audience intelligence
  • Social consumer segmentation
  • Social listening
  • Influencer selection
  • Analytics

Pros:

  • Offers in-depth audience analysis, providing brands with unparalleled insights not achievable on other platforms
  • Utilizes audience segmentation to categorize audiences into logical subgroups, identifying suitable influencers for each group
  • Employs social listening to supplement statistical data, revealing individual personalities and consumer mindsets

Cons:

  • Exclusively sources all data and conducts analysis from Twitter

Key Features: Search/Discovery, Audience Analysis, Social Listening, Competitor Research,

Channels: Instagram, Facebook, YouTube, TikTok


17. Find Your Influence

Find Your Influence

Best for: Brands of all sizes as well as agencies

Notable clients: Netflix, Sony, Walmart, Budweiser, Ralph Lauren

Pricing: Pricing starts at $800 per month

Find Your Influence (aka FYI) is an all-in-one influencer marketing solution that was founded in 2013 and is headquartered in Scottsdale, Arizona. It combines a strong knowledge of marketing (it was created by marketers for marketers) with proprietary technology to help brands and agencies identify influencers, manage campaigns, and track metrics. 

Their community of influencers post on various social platforms about a wide range of topics. Though, before they can join the FYI network, their engagement and social channels are screened and tiered accordingly. If you can’t find the right influencer for your campaign, they also offer talent management and can recruit influencers for your specific campaign. You can also list the social media platforms that you want to use when you create your campaign, making it a great tool if your audience hangs out in a specific channel.  

Then, once you’ve found influencers for your campaign, it offers a number of engagement tools to ensure communication is seamless. If you need more human help, they also have a Managed Services team at hand that can help you implement your influencer marketing campaigns with guaranteed results. 

Main features:

  • Influencer and audience demographics
  • A proprietary pricing algorithm
  • A campaign creation wizard
  • Tracking and analysis

Pros:

  • Developed by marketing experts with a keen eye for detail
  • Offers an impressive range of influencers within its network, with the flexibility to explore influencers outside this network
  • Provides outstanding campaign planning and creation tools

Cons:

  • Lacks psychographic data regarding influencers or their audience
  • Does not incorporate audience data into campaign insights

Key Features: Campaign Management, Influencer Marketplace, Search/Discovery, Automated Recruiting, Content Review, Content Library, Campaign Reporting, Influencer Analysis, Audience Analysis, Product/Gifting Tools, Fake Follower/Fraud Detection, Payment Processing,

Channels: Instagram, TikTok, Facebook, Pinterest, Youtube


18. Julius

Julius

Best for: Large brands

Notable clients: Philips, Club Med, Dentsu, M&C Saatchi

Pricing: Pricing is available upon request

Julius began life as Thuzio, a web-based talent agency for athletes looking to make extra money with appearance fees and endorsement deals. Over time, other types of influencers joined the roster, and eventually, Thuzio morphed into Julius, an influencer search and discovery tool.

Julius’ talent database has now grown to millions of influencers, each of whom has been manually researched before he or she was entered into the database. It covers a wide range of social media channels: TikTok, Facebook, Twitter, Instagram, Pinterest, Vine, Snapchat, and YouTube.

Julius users’ benefit from having a comprehensive and easy-to-use search facility, with more than 50 influencer-specific filters to choose from that can be combined in any way. 

It has, for example, helped Philips to insert its brand name organically into the World Sleep Day conversation when it ran its “No Sleep Till Austin” campaign. This approach paid off and the campaign generated more than 2.5 million video views. 

Main features:

  • Granular search criteria for improved influencer discovery
  • Social listening
  • Custom tags, notes, and user activity monitoring to streamline workflows
  • Performance benchmarks and metrics

Pros:

  • Offers a comprehensive selection of over 50 criteria to refine search results for maximum relevance
  • Enhances its already robust Influencer Relationship Management tool with contracts and compliance tools
  • Simplifies challenging decisions with an influencer comparison feature

Cons:

  • Encounters occasional issues with web navigation, such as unexpected redirections when using the browser’s “back” button alongside Julius’ on-page navigation
  • The messaging portal has limited utility

Key Features: Search/Discovery, Influencer Relationship Management, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Forms/Compliance,

Channels: TikTok, Facebook, Twitter, Instagram, Pinterest, Snapchat, YouTube


19. Klear

Klear

Best for: Medium and large brands as well as agencies

Notable clients: PUMA, Adidas, Microsoft, KAYAK, Estée Lauder

Pricing: Pricing is available upon request

Klear was created four years ago by three brothers – Guy, Eytan and Noam Avigdor, who wanted to create a smarter way to access insights from the social web. They came up with a platform that’s focused on analytics, with immense data from social networks and a huge database of influencers. 

Here, you’ll find comprehensive data to help you track your campaigns. Then, to enhance discovery, there’s the “Monitors” feature which is an amazing research tool. This enhancement means influencer discovery manages to somehow be quick, painless, and accurate despite having an abundance of choice available on the platform.

It’s one of the tools used by a global brand like PUMA to engage their fans across the world, which is no mean feat. Using Klear’s powerful influencer platform to identify, activate, and monitor influencers, PUMA managed to gain a much higher engagement rate. It’s also been great for PUMA’s branded hashtag which has been used over 10,000 times in their campaign.

Main features:

  • Influencer discovery
  • Relationship management
  • Contracts and payments
  • Analytics
  • Instant reports

Pros:

  • Social listening and competitive research features help the AI gain insights about your brand
  • Utilize a WYSIWYG editor to create influencer recruiting landing pages
  • The enhanced Campaign Manager seamlessly manages campaigns at scale

Cons:

  • Finding YouTube-only creators may pose a challenge

Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Fake Follower/Fraud Detection, Payment Processing, Social Listening, Competitor Research, Visual Discovery,

Channels: Instagram, YouTube, TikTok


20. Post for Rent

Post for Rent

Best for: Influencer talent agencies

Notable clients: Pepsi, Fanta, LEGO, Rimmel London, Garnier

Pricing: Pricing starts at $899 per month

Post for Rent effectively maintains a balance between cold business efficiency and authentic influencer campaigns. It was built to serve all sizes of brands, but it also makes plenty of room for agencies and talent managers, as well. Some of its better-known clients include Nike, HBO, Jameson, and H&M. Post for Rent is just as happy to work with small and medium-sized companies.

Influencer Search offers unlimited basic searches and one free X-Ray report. The Advanced Discover Tool provides advanced search filters and up to 50 X-Ray reports per month. The Public Campaign Manager allows for creating campaign briefs with a 20% fee on influencer payments, while the Pro Campaign Manager offers private campaigns, basic reporting, and reduced fees. 

Additional features include: Product Payment for unlimited gifting transactions, Campaign Reporting for detailed metrics, and Sub-accounts and Teams for large marketing departments and agencies. There’s also a system in place for brands and influencers to leave reviews for each other, and act as references. 

Post for Rent offers an exceptionally clean interface for creating campaigns. The process is broken up into discrete steps, and the platform saves the brief as a draft every time you move on to the next page.

Once you’ve published your campaign, it will show as Active in your dashboard. You click into each one to manage and monitor its progress.

For example, when Garnier wanted to get their target market hyped up about the launch of their new sustainable product line, they turned to Post for Rent. It took only five content creators to reach over 330,000 users and generate 56,000 engagements. 

Main features:

  • A unified dashboard
  • A management toolkit
  • Contract automation
  • An automated content fee calculator
  • Prompts to streamline communication
  • A content library
  • Reports

Pros:

  • Offers a comprehensive set of marketing tools tailored for influencer agencies
  • The Media Plans Module and Client Portal simplify campaign communication
  • Promotes seamless data sharing between platform modules and users

Cons:

  • Suggests a potential need for rebranding, as the current name may not accurately reflect the product’s sophistication or capabilities

Key Features: Search/Discovery, Influencer Relationship Management, Team Collaboration Tools, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Forms and Compliance, Payment Processing, Client Relationship Management,

Channels: Facebook, Instagram, Twitter, YouTube, TikTok, Blogs, Snapchat


21. Open Influence

Open Influence

Best for: Medium to large brands

Notable clients: Target, Universal, Netflix, Ford, Amazon

Pricing: Pricing available upon request. 

Open Influence’s mission is to give brands a human voice, and content is how they do it. They have built up a database of 100,000 influencers on Snapchat, Instagram, Twitter, Facebook, and YouTube. They describe themselves as being a “mobile-first company” and place their main focus on mobile-specific networks like Instagram and Snapchat.

The heart of Open Influence is its Influencer Search Engine. Along with the 100,000 influencers it recognizes 3 million unique mentions and 5 million keywords. It uses keywords for search rather than predetermined verticals. It offers multiple search options for brands trying to locate the perfect influencers.

Open Influence is more than just a search engine, though. They help brands to create a strategy, match influencers, engage influencers, confirm activations and report on their successes.

As for successes, Target managed to create 4.2 million impressions and Universal more than double that. It’s also proven effective for generating engagement. Universal enjoyed an engagement rate of 12%. This is massive considering the average engagement rate for the entertainment and media industry is less than 2% for most platforms, according to Hootsuite.

Main features:

  • AI-powered identification tools 
  • AI chatbots for automating influencer outreach
  • Competitor reports

Pros:

  • Keyword searches extend beyond text matches to locate elements within images
  • The “Mood Board” feature visually presents the collective visual style of all influencers
  • Influencer lists offer more than mere organization, providing analysis of groups of influencers

Cons:

  • Lower-tier plans offer limited functionality and may not be practical
  • Campaign reporting lacks audience analysis

Key Features: Search/Discovery, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Visual Discovery,

Channels: Instagram, Facebook, Twitter, YouTube, Pinterest, Snapchat, Blogs


22. BrandBacker

BrandBacker

Best for: Businesses of all sizes

Notable clients: Evian, New Balance, Redken

Pricing: Pricing is available upon request

BrandBacker is another influencer marketing platform that encourages talented social media users to join up as an influencer. It particularly focuses on niches such as beauty, fashion, lifestyle, food, and travel. There are currently 30,000 influencers signed up already.

Influencers receive opportunities in their dashboard for such things as free samples, paid posts, discounts and early access to things. They are also given the opportunity to apply to campaigns that interest them. Once a brand agrees to use an influencer, that person creates content and submits it for brand approval. Once approved, it is up to the influencers to publish the content and share it with their audience.

For brands, BrandBacker provides a great deal of data. Brands can learn who is talking about their brand, and compare their content performance with their competitors. BrandBacker also shows industry trends and in-depth detail about topic trends.

BrandBacker is a great example of how collaboration is central to successful influencer marketing campaigns. When Markwins International partnered with One Direction to release a limited-edition makeup line, Markwins used BrandBacker’s tools to direct them to influencers linked to the band. The result — their reach nearly matched One Direction’s album sales.

Main features:

  • Influencer analytics
  • Real-time monitoring of impressions, clicks, comments, etc. 
  • Comment aggregation
  • A brand directory

Pros:

  • The Team Manager feature assists businesses in building a team of influencers and monitoring their progress and effectiveness
  • Features like the Content Showcase demonstrate marketing ingenuity

Cons:

  • Although BrandBacker offers various influencer incentives, it may not align with the concept of “earned media.”

23. Grin

Grin

Best for: eCommerce businesses of all sizes

Notable clients: Chubbies, Macy’s, Vera Bradley, Uber

Pricing: Pricing is available upon request

Grin is a model of how to do things right. Their philosophy is that influencer marketing is marketing to the influencer. If you build a trusting relationship with them, all else falls into place. 

Grin’s focus is on eCommerce businesses with integrations into some of the major shopping platforms. Its searchable database includes influencers from Instagram, YouTube, and TikTok. There are more than 100 million influencers you can search, and roughly 37 million of those profiles have email addresses. Once you find suitable influencers, Grin’s Lookalike function helps you find even more, just like your preferred selections.

Offering all the significant features that a top-tier marketing management software should, the platform is easy to use. It organizes everything into workflows so that users never get lost. Even the largest of organizations can integrate Grin seamlessly into their existing systems. Grin pulls all the registered users from your eCommerce site in and finds their social profiles. This provides you with a list of potential influencers and their relevant statistics, all of whom have previously purchased and enjoyed your products.

Grin has helped clients like Uber to gain 750,00 TikTok followers in less than a year. Not only did they help increase their reach, but also engagement. With the help of Grin, Uber received over 3.7 million organic video likes and about 10 times as many organic video views. 

Main features:

  • Influencer discovery and recruitment
  • Relationship management
  • Content management
  • Payment tools
  • Reporting and analytics

Pros: 

  • Easily discover new influencers from your pool of registered customers
  • Seamlessly integrate influencer-generated content into your e-commerce platform
  • Gain a clear understanding of your return on investment (ROI) with real-time tracking of sales and referrals

Cons:

  • Lack of transparency in pricing

Key Features: Content Amplification, Search/Discovery, Influencer Lifecycle Management, Influencer Relationship Management, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance,

Channels: Facebook, Instagram, TikTok, Twitter, Twitch, YouTube


24. Influsoft

Influsoft

Best for: Large brands and agencies

Notable clients: Evian, New Balance, Redken

Pricing: Pricing is available upon request

Influsoft focuses on enterprise clients, so if you’re a small or medium business, you might want to turn your focus onto one of the other platforms listed here. Its creator, Viral Nation, built Influsoft as a tool, before spinning it off as a separate entity. Viral Nation was the first client, and it now claims to also work with  Activision Blizzard, Tencent Games, Canon, Facebook Oculus, and Elite Model World.

Its Discovery module is highly detailed. You can make in-depth searches of the millions of influencers in Influsoft’s database. However, as most of this information comes from third-party sources, Influsoft prefers not to focus on this module. Instead, it emphasizes the importance of using first-party data once you have selected/referred influencers. They view their Discovery engine as more of a means to an end rather than the end itself. They prefer to focus on the data made available by the influencers with whom they work. These people sign rights that give Influsoft access to more detailed analytics than the social networks make available to the public. For example, with an influencer on YouTube, you’ll get deep insights into how audiences interacted with each video—average watch time, as well as a second-by-second view of where people drop off. Videos on Facebook include data points specific to the platform, like a breakdown of those who watch with the sound on vs. off, and whether the audience is paid or organic.

Influsoft also includes a Plan module where you can undertake all the upfront tasks needed for a campaign. Once you’ve planned your campaign, you can shift to the Measure module, which gives you a live update on how your campaign is performing. You can go even further into this in the Listen module, which goes into even further analysis of your campaign’s performance. This includes sentiment analysis – not just positive/neutral/negative, but also more detailed emotion analysis. 

Main features:

  • Communication tools
  • Detailed metrics
  • Content engagement insights

Pros:

  • Exceptional attention to detail and well-thought-out features
  • Outstanding collaboration and internal communication tools
  • Comprehensive YouTube statistics and metrics
  • AI reveals profound insights into content engagement, including precise sentiment analysis

Cons:

  • The platform is named “Influsoft”

Key Features: Search/Discovery, Influencer Relationship Management, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Fake Follower/Fraud Detection, Social Listening, Competitor Research, Team/Collaboration Tools,

Channels: Instagram, Facebook, YouTube, Twitter, Twitch, TikTok


25. Influencer Intelligence

Influencer Intelligence

Best for: Medium and large businesses

Notable clients: Amazon, Burberry, Virgin EMI, Netflix

Pricing: Pricing is available upon request

Influencer matching can be tough, which is why Influencer Intelligence is a great resource. The platform provides detailed data on influencer profiles, including their social media followers, audience demographics, and engagement rates. When searching through their database, you can apply various filters, such as influencer type, interests, attributes, endorsements, social media topics, and more. This information can help you determine which influencers are the best fit for your campaign and ensure that your message is reaching the right people.

Influencer Intelligence also offers data-driven tools to measure how well an influencer’s posts are performing on social media platforms and assess the impact they have had on brand awareness or sales. Its data is reliable and can be trusted to provide insightful information on how well influencers are performing in relation to your target audience. With this knowledge at hand, you can make informed decisions about who to work with next and tweak your campaigns as needed.

The platform also helps you track the performance of all your influencer campaigns in one place. It provides metrics like total reach, cost per engagement, and social media value. This makes it a valuable asset for businesses that want to make sure their investments are paying off

Influencer Intelligence is highly respected within the industry and was the platform used for the campaign of one of the biggest high-street, women’s fashion brands in the UK. It proved especially useful for creating a shortlist of the most relevant influencers. ITB, the agency in charge of the brand’s influencer campaigns, managed to connect with 10 highly relevant influencers.

Main features:

  • Influencer search
  • Competitor and influencer benchmarking
  • Campaign planning, measurement and reporting
  • Relationship management

Pros:

  • A fusion of algorithm- and human-sourced data
  • Unmatched audience analysis capabilities
  • Abundant content resources featuring industry insights and trends

Cons:

  • Occasionally presents an overwhelming volume of data

Key Features: Influencer Relationship Management, Campaign Reporting, Influencer Analysis, Audience Analysis,


26. Later Influence

Later Influence

Best for: Large eCommerce businesses

Notable clients: Lindt, Oreo, Reebok, Walgreens, Totino’s

Pricing: Pricing is available upon request

On January 17th, 2024, Mavrck underwent a rebranding and is now known as Later Influence, featuring a new logo and branding that aligns with our vision for the future.

Although you can use Later Influence to discover influencers, much as you can other influencer marketing platforms, you can also use it to examine your existing customers to find those with sufficient online clout to make worthy brand advocates. You can also add your employees to the mix if you desire.

You can discover influencers by searching Later Influence database of Instagram, Facebook, YouTube, Pinterest, Twitter, and blog influencers. As well as searching by these social networks, you can find influencers by audience demographics like age, gender, and location.

Once you’ve found a suitable mix of influencers/customer advocates/employee advocates, you can activate them across all the social networks mentioned above, along with TikTok and Twitch. You can ask them to perform simple tasks for you or ask them to create more complex content, such as videos. 

Later Influence then makes it easy for you to manage thousands of influencer relationships. Thanks to its programmatic nature, you can customize your entire campaign workflow, from managing your influencer contracts to providing feedback on content and tracking performance.

While Later Influence supports several platforms, Totino’s decided to zoom in on TikTok. They wanted to grow their reach among Gen Z customers, specifically gamers, making this platform the logical choice. Using Later Influence, they could identify seven relevant content creators who were given the brief to create videos for their TikTok campaign. With only nine videos, they managed to generate over 11 million impressions.

Main features:

  • Influencer recruitment tools
  • Engagement fraud detection
  • Brand safety protection
  • Real-time campaign reports
  • Forecasting tools

Pros:

  • Utilizing current customers as influencers, with Later Influence assistance in identifying the ideal candidates
  • A genuinely automated approach, allowing campaigns to operate autonomously after setup
  • Survey campaigns provide unmatched access to your audience and clientele

Cons:

  • Reporting capabilities for Snapchat and TikTok are underdeveloped
  • Limited options for influencer filtering and sorting

Key Features: Search/Discovery, Influencer Relationship Management, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools,

Channels: Facebook, Instagram, YouTube, Pinterest,TikTok, Twitter, Twitch, Blogs


27. Pixlee TurnTo

Pixlee TurnTo

Best for: Medium to large brands

Notable clients: H&M, The Vitamin Shoppe, VIZ Media, Nixon

Pricing: Pricing is available upon request

Pixlee TurnTo is not an influencer marketing platform in the true sense of the word. Instead, it’s more accurately described as a platform that helps brands to curate social content that features their products or services. With the help of the platform, they can then repurpose this content so that it can be used as a “new” digital marketing asset on channels, like their landing page or business website, or to be used in paid ads. 

Over the years, though, Pixlee TurnTo has expanded its list of impressive features to match its popularity. Some of the features that it has added include tools to help brands with influencer marketing. Thanks to these upgrades, Pixlee TurnTo users can now also easily search for creators and start a collaboration. 

That said, it still takes a content-first approach and its curation tools remain one of its main focuses. This means that you might find relevant influencers to partner with through their content first instead of starting the discovery process with their profiles. This process of identifying influencers by searching for suitable content is one of the features that make Pixlee TurnTo so unique as most influencer marketing platforms don’t follow this approach. 

However, if you prefer to search for influencers the “traditional” way, it lets you do that. You can, for example, use mentions, hashtags, and keywords to search for potential influencers. 

Other useful features that it offers to help you scale your influencer marketing efforts are personalized affiliate links, influencer landing pages, payment tracking, and integration with eCommerce platforms. Then, to help you make sense of the performance of your campaigns, it also lets you build and share custom reports.

Pixlee TurnTo has made it possible for a brand like Revel Nail to manage influencers and UGC. This has helped them to reduce their abandonment rate by 2% which translates to tens of thousands of dollars per month in revenue. 

Main features:

  • Influencer recruitment tools
  • Engagement fraud detection
  • Brand safety protection
  • Real-time campaign reports
  • Forecasting tools

Pros:

  • Discover relevant influencers through content relevance
  • Effective implementation of link tracking campaigns
  • Republish content across various platforms seamlessly

Cons:

  • Some features can be cumbersome or manual
  • Mobile-friendly UI, but not as visually appealing on desktop

Key Features: Content Amplification, Search/Discovery, Influencer Relationship Management, Influencer Marketplace, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting,

Channels: Instagram, TikTok, Facebook, Youtube, Twitter


28. Influence.co

Influence.co

Best for: Medium to large brands

Notable clients: Rokwolf, Almond Cow, Social Supply Company

Pricing: Pricing starts at $349 per year. It also offers a free basic plan.

influence.co is an influencer marketplace with a difference – it provides a social foundation for brands to meet and interact socially with influencers. Brands can search for influencers easily enough, just as with most influencer platforms. Yet, it’s likely to be those they find organically, those interacting with posts up and down the feed, who end up in a long-term brand/creator relationship. influence.co has created a communal and collaborative social space focused on a specific audience.

Anyone can participate in the social aspect for free. It helps you discover new talent and can complement your existing methods without complicating or compromising them. 

The social feed is populated with a wide mix of content: influencers can post to show their worth; brands can share content or open campaigns, and brands can even ask for input from influencers, including asking for advice on what works and what doesn’t. Influencers can create much more thorough profiles for themselves than on the typical platform and showcase their work. Those brands that pay for a Pro subscription can view even more advanced demographics as part of first-party data influence.co receives via API.

The social aspect of influence.co doesn’t take the place of discovery and activation; however, it complements it. Brands can post campaigns traditionally if they prefer, too.

Those who buy the Business Pro plan gain access to campaign management tools to handle all the applications, communicate with team members, and finalize content for everything to go live. Pro members also have access to reporting for their campaigns.

These features have helped many of their clients to exceed their goals. For example, when The Halara wanted to gain more Instagram followers, they managed to grow it by 18 times in only three months. And, when ThirdLove set out to engage 100 new influencers per month, they attracted over 100+ applications within the first two weeks alone.

Main features:

  • Influencer discovery
  • Relationship management
  • Engagement metrics
  • ROI reporting tool

Pros:

  • The social component provides brands with a personalized view of influencers
  • A community-focused platform encourages and supports authenticity
  • Receives numerous positive user reviews

Cons:

  • Basic campaign reporting
  • Influencers create their profiles, reducing reliance on data

Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis,

Channels: Instagram, YouTube, Facebook, Pinterest, Twitter, Patreon, Snapchat, Tiktok, Amazon


29. Refersion

Refersion

Best for: Medium to large eCommerce brands

Notable clients: Pura Vida, Dermalogica, Goorin Bros., BELLAMI

Pricing: After a free trial, pricing starts at $99 per month when paid annually. Enterprise pricing is also available upon request.

Technically, Refersion isn’t an influencer marketing platform – it’s an affiliate marketing platform. Yet, it meets many of the needs of influencer marketing. There are many similarities between affiliates and influencers. Both tend to be people who own well-trafficked websites and social pages. However, instead of collaborating with brands to create advertising campaigns and content for them in exchange for a fee, affiliate marketers initiate the sale of products to their followers and supporters in return for commissions on all sales conversions for which they are responsible.

Refersion has a strong eCommerce focus and integrates with all the major eCommerce platforms. It also makes an API available for other platforms. Refersion also works well with other influencer marketing platforms, integrating neatly with Upfluence, #paid, and Cohley. 

The Refersion Marketplace works like a typical influencer marketplace. You publish a campaign (“offer”) with specifics about what you need and what you are prepared to pay. People apply to participate. One difference to many programs is that you don’t necessarily pay in cash, and you hand out trackable links and coupon codes to help track relevant influencer and affiliate activity. The platform helps you set up a landing page that can exist on your company website. 

You can adapt your offers to fit each campaign best, whether that be a flat rate commission or increased payment rates as sales volumes go up. 

Refersion recognizes that there are two parties to an influencer marketing transaction, so it includes a portal for influencers. Amongst other things, it shows them any requirements you have set for your campaign.

It has helped a brand like Verb to grow its network from 100 affiliates to 20 times that. Aside from increasing their number of brand advocates, Refersion has also streamlined tracking and reporting on KPIs such as conversion rates, affiliate-driven revenue, and website visits. As for affiliate-driven revenue, since Verb started using the platform in 2019 their affiliates have generated nearly $2 million in revenue. 

Main features:

  • Tracking features
  • Instantly generated reports
  • Integration with several leading eCommerce platforms
  • Various payment options

Pros:

  • An exceptionally straightforward method for handling affiliates on a large scale
  • Offers various options for structuring commissions
  • The content library seamlessly links to affiliate websites, allowing local editing for global advertising

Cons:

  • Some limitations in on-demand reporting
  • Challenges in organizing influencers/affiliates based on performance
  • No on-platform payment processing available
Refersion
4.6 out of 5 stars
This affiliate marketing platform helps brands scale their affiliate, influencer, and brand ambassador programs by simplifying management, reporting, and ensuring accurate tracking. This platform allows brands to easily manage all types of partnerships in one system.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.8
Ease of Use
4.5
Reporting
4.5
Overall Score
4.6
Features & Pricing
Unlimited Affiliates and Offers
Easy-to-Use
Automated Commissions/Payment
Multi-Currency Support
Easy-to-Integrate
Performance Reporting
First-Party Tracking
Forms & Compliance
Price starting at:$99
Pros and Cons
Really easy way to manage affiliates at scale
Seamless affiliate onboarding
Multiple ways to structure commissions
Content library connects directly to affiliate websites (edit locally, advertise globally)
Unique first-party tracking to ensure affiliate sales don't get missed
Variety of performance reports
Does not integrate with Amazon
Does not support Multi-Level Marketing commissions
Best for: Medium to Large Size E-commerce brands
Refersion
4.6 out of 5 stars
This affiliate marketing platform helps brands scale their affiliate, influencer, and brand ambassador programs by simplifying management, reporting, and ensuring accurate tracking. This platform allows brands to easily manage all types of partnerships in one system.
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30. Webfluential

Webfluential

Best for: Brands of all sizes as well as agencies

Notable clients: Lipton, Domino’s, Dove, Microsoft

Pricing: For its self-serve software, pricing starts at $100 per month. Its managed service requires a minimum monthly spend of $2,500.

Webfluential looks at things from the opposite perspective to most of the big platforms. Rather than focusing on brands, and finding them suitable influencers, Webfluential put its focus on quality social media stars, finding them brands to work with. It works with stars on Facebook, Twitter, Instagram, YouTube, and WordPress.

This means that Webfluential only works with a roster of quality social media influencers. There is no social media post scraping here. The influencers on the Webfluential platform have been thoroughly vetted, approved, scored, and determined to be genuinely influential.

Influencers need to apply to be part of the system and if they make it through the vetting process they are given a dashboard to set up a profile, provide rates and publish a media kit. Webfluential adds a considerable amount of other data to help brands in their decision making.

Brands, agencies, and marketers search for suitable influencers within the Webfluential system. They then negotiate with suitable influencers there and make payments within the system as well. It works similarly to some of the freelancing sites, like Upwork.

It has helped Domino’s Pizza to get a slice of a new market. When asked to build brand awareness and encourage more online orders, Webinfluential’s influencer network dished out dozens of posts. The result — an engagement rate of 4.5%, more than double the average for food and beverage brands.

Main features:

  • A vetted network of influencers
  • Comprehensive audience data
  • Reporting

Pros:

  • Offers scalable pricing starting at $50, making it accessible to companies of all sizes
  • Requires influencers to apply and be approved for membership
  • Allows users to set up multiple feeds by topic, displaying influencer social media posts in these feeds on Webfluential

Cons:

  • Provides comprehensive influencer profiles; however, they are not easily accessible from search results due to a clunky design

Key Features: Search/Discovery, Influencer Marketplace, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis,

Channels: Facebook, Twitter, Instagram, Youtube, Wordpress


31. impact.com

impact.com

Best for: Businesses of all sizes as well as agencies

Notable clients: Adidas, Shopify, BigCommerce, Ticketmaster, Levi’s

Pricing: Pricing is available upon request

impact.com provides a partnership management platform that lets clients optimize and scale partnerships with influencers, affiliates, publishers, mobile apps, and strategic business connections. It enables companies to tap millions of potential partners all over the world and recruit them through automated nurture campaigns.

The platform lets businesses manage influencer partnerships more efficiently and leverage them to establish authenticity, build trust, and increase revenue. It provides support throughout all influencer campaign stages—from finding and recruiting the ideal creators to monitoring their performance and compensating them according to their contributions.

Through the platform, BBQ Guys has been able to achieve a combined influencer reach of 636,000 while non-profit outfit Kiss the Ground has been able to garner an impressive 5 million impressions.

Main features:

  • A unified dashboard for campaign management
  • Actionable creator metrics
  • A centralized content library
  • Storefront integrations
  • Managed influencer services

Pros:

  • Offers highly precise campaign creation that leaves nothing to chance
  • Influencer surveys yield high-quality marketing intelligence
  • Enables influencer marketing at scale while still accommodating more personal and custom partnerships

Cons:

  • Lack of transparent pricing
  • Influencers need accounts on the platform to participate, which adds friction

Key Features: Influencer Content Amplification, Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Payment Processing,


32. Storyclash

Storyclash

Best for: Small and medium brands

Notable clients: Volkswagen, Audi, Adidas, Vodafone, Kia

Pricing: Pricing starts at about $299 per month

Storyclash sets itself apart by focusing on content instead of vanity metrics when discovering creators that are perfect for brands. The platform is equipped with effective tools and well-honed technology to get the data you need in discovering, tracking, and analyzing the content of your brand ambassadors. 

By not primarily focusing on pure demographic data, Storyclash has developed its own effective approach in transforming good influencer marketing into something that’s exceptional.

The platform’s ability to carry out well-performing campaigns that translate to more sales can be attributed to working with genuine creators who click with a brand’s audience. Part of its content-based influencer discovery strategy is providing insights into brand collaborations with the help of an AI-powered recommendation engine. 

As a client, Storyclash will make it easier for you to discover the kind of content that is popular at the moment. The platform makes it convenient for you to regularly monitor how your organization is ranked and get insights on how to score more interactions and video views.

Storyclash is also a big help when it comes to research and benchmarking, which is surely an added value for pitching or onboarding clients. With the platform, you have an entry point in monitoring your content and discovering content continuously, which is essential for increasing the output and performance of your content consistently.

A brand like Babor uses Storyclash to monitor campaigns and evaluate the media value of influencer collaborations. Since they’ve started using it, they’ve reached nearly one million. 

Main features:

  • Influencer discovery and tracking
  • AI-powered recommendations
  • Brand collaboration insights
  • Audience demographic data
  • Reporting

Pros:

  • Utilizes Content-based Discovery to ensure the discovery of compatible influencers
  • Offers an excellent social listening component for conducting competitor research
  • Features a Brand Collaboration calendar that provides a visual representation of influencers’ work history

Cons:

  • Lacks psychographic data for audience analysis
  • Imposes geographic restrictions on Discovery

Key Features: Search/Discovery, Influencer Relationship Management, Team Collaboration Tools, Content Library, Campaign Reporting, Product/Gifting Tools, Fake Follower/Fraud Detection, Social Listening, Competitor Research,

Channels: Instagram, Tiktok, Youtube, Facebook & Twitter


33. NeoReach

NeoReach

Best for: Large brands and agencies

Notable clients: Walmart, Honda, Airbnb, Amazon, TikTok

Pricing: Pricing is available upon request

NeoReach grew out of a Stanford University class where Jesse Leimgruber (now CEO) and Misha Talavera (now CMO) came up with the idea for a digital marketing platform which would connect social media influencers with brands. The idea had enough traction for Leimgruber and Talavera to be accepted into Stanford’s accelerator program, which seeded NeoReach’s creation.

NeoReach uses an algorithm to mine the social web for data and indexes it through their platform. This has found 3 million influencers for the NeoReach database.

It collects a considerable quantity of data on each influencer. It also provides numerous tools for its clients, helping them to find influencers, run campaigns, track campaign performance, and report.

NeoReach looks at influencer activity on Facebook, Twitter, Instagram, YouTube, Pinterest, and Snapchat. 

While no specific mention is made about influencer activity on TikTok on its website, NeoReach has helped brands to connect with audiences on TikTok too. They’ve even managed to get a name like The HISTORY Channel to get active on TikTok. With NeoReach’s expertise, The HISTORY Channel account’s reach in the first few weeks alone exceeded 20 million. This just shows that with NeoReach nearly anything is possible. 

Main features:

  • Campaign strategy, direction, and coordination
  • Paid media amplification
  • Detailed audience demographics
  • Fraud detection and reporting
  • Content licensing and compliance

Pros:

  • Offers access to millions of data points for searching through highly relevant discovery results
  • Boasts an accurate influencer recommendation engine
  • Utilizes Influencer Media Value (IMV), a proprietary metric that effectively demonstrates ROI

Cons:

  • Some customers have reported a limited index of micro-influencers on the platform

Key Features: Campaign Management, Search/Discovery, Influencer Relationship Management, Team Collaboration Tools, Campaign Reporting, Influencer Analysis, Audience Analysis, Forms and Compliance,

Channels: Facebook, Twitter, Instagram, YouTube, Pinterest, Snapchat


34. Affable.ai

Affable.ai

Best for: Medium and large brands as well as agencies

Notable clients: L’Occitane en Provence, Zenyum, Pomelo, BlendJet

Pricing: Pricing is available upon request

Affable.ai is one of the influencer marketing platforms that help startups and enterprise businesses connect with top influencers in their respective fields. It has a database of 6 million influencers across Instagram, YouTube, TikTok, Facebook, and Twitter. Offering over 20 advanced search filters, the platform helps businesses identify and target relevant influencers, build relationships with them, and ultimately amplify the reach of the brand’s message. 

Affable.ai’s influencer marketing platform is one of the most comprehensive on this list due to its ability to track Instagram stories and measure engagement rates, a metric essential to every digital marketing strategy. It also measures link clicks and Shopify sales. This provides businesses with valuable insights into how well their influencer campaigns are performing, which can help them make informed decisions about how to tweak their campaigns for more improvement.

The team at Affable.ai can make your life easier by taking care of all the behind-the-scenes tasks that get in the way of running effective marketing campaigns. They’ve done this for L’Occitane en Provence during a recent busy Christmas season when the brand wanted to market Christmas gift sets in Singapore. Without Affable.ai, L’Occitane en Provence spent hours on influencer outreach alone. They also had no way to identify fake influencers. With the help of Affable.ai, they spent significantly fewer hours on influencer discovery and campaign management. They could monitor content automatically and also measure the interaction which was estimated at a reach of nearly half a million.

Main features:

  • Influencer search and outreach
  • Integration with Shopify
  • Reporting
  • Add-ons like competitor tracking and a personalized brand dashboard

Pros:

  • Utilizes negative filters in search results to exclude unwanted outcomes
  • Features a Unique Reach function that identifies audience overlap among influencers
  • Seamlessly integrates with other sales tracking software solutions

Cons:

  • The influencer data is not aggregated across channels; each channel exists in isolation
  • Lower-tier plans are deemed too limited to be useful by some users

Key Features: Search/Discovery, Influencer Relationship Management, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Social Listening, Competitor Research,

Channels: Instagram, Facebook, YouTube, TikTok


35. Tagger Media

Tagger Media

Best for: Large brands and agencies

Notable clients: Bobbi Brown, Buff City Soap, SlumberPod

Pricing: Pricing is available upon request

Tagger places a strong emphasis on data. It tracks more than 9 billion social conversations, all indexed, analyzed, and searchable. This is not software for a small business. Tagger offers more use and data than a small company would know what to do with.

It offers all the features of an influencer marketplace but has so much more. You can perform advanced searches on a database of influencers. You can create campaigns available only to those that you invite or make them open so that anyone can apply. Searches for influencers offer dozens of filters to refine results. Once you have selected influencers (using Tagger’s wealth of data), you can manage all the influencers and their content submissions easily. Tagger also allows you to analyze the performance of all posts and influencers and determine your ROI.

Tagger’s greatest strength is the way it allows you to use influencer psychographics. The platform analyzes what people talk about to understand their interests and affinities. It can clearly identify the topics that interest people and about which they are likely to speak. This makes it easy to find influencers whose audiences will take a genuine interest in your brand.

In many ways, Tagger is an incredibly in-depth social listening tool – not only of a brand and its potential influencers but also of the company’s competitors. 

Tagger offers a detailed dashboard with many ways to organize your marketing efforts. You can group influencers in virtually any way imaginable and track an entire group. Tagger’s customizable workflow tools ensure that everyone who needs to be involved is. 

It’s this need for improved workflows that urged Bobbi Brown to try out Tagger. The cosmetics brand searched for a way to improve their content approval system and Tagger answered their need by offering their team a simple way to activate influencers, gather content, and share feedback conveniently in one place. As a result, brand consistency also improved. Fast-forward a number of standout campaigns and Tagger has become an integral resource in Bobbi Brown’s martech stack. 

Main features:

  • Influencer discovery
  • Integration with Shopify
  • A pricing estimator
  • A report builder

Pros:

  • Boasts over six million social profiles of brands and influencers, offering extensive data
  • Audience analytics help pinpoint the best target audience and identify influencers to reach them effectively
  • Features a robust social listening tool, ideal for competitive analysis

Cons:

  • Users may face a steep learning curve when using the platform
  • Some users have reported inaccurate categorization of influencers as an issue

Key Features: Search/Discovery, Automated Recruiting, Influencer Marketplace, Team Collaboration Tools, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Fake Follower/Fraud Detection, Payment Processing, Social Listening, Competitor Research,

Channels: Facebook, Instagram, Twitter, YouTube, TikTok


36. Humanz

Humanz

Best for: Medium and large brands as well as agencies

Notable clients: L’Oreal Paris, Absolut Vodka, Cipla Pharmaceuticals, Zara

Pricing: Pricing is available upon request

While it was founded merely a few years ago in 2019, Humanz has already impressed a number of big names (including yours truly). In fact, if you read our full review of its platform, you’ll see that we’ve given it 5 out of 5 stars. In short, they describe themselves as an influencer marketing platform, powered by artificial intelligence, with the goal to restore trust between brands, creators, and their target audiences. 

It offers a marketplace of over 50,000 influencers helping brands and their marketing teams to find the right influencer for their campaigns. By working with a registered influencer, it makes it easier to stay on top of tasks like communication and content approval as everything is centralized. That being said, if you would prefer to work with other influencers not registered on their platform, you’re more than welcome to do so.

What makes the software one of the greatest tools is that you’ll also get much more accurate insight into influencers and their potential reach. With the help of its algorithm, it analyzes public profiles with regards to followers, text, image and video content, and performance data.  

Influencer marketing platforms are mainly designed to help brands with their influencer marketing campaigns, but Humanz has made it their mission to create a platform that appeals as much to brands as it appeals to influencers. Both marketers and influencers can look forward to the same level of functionality and intuitiveness. All in all, the sleek interface needs to be praised for the careful consideration and planning that went into its features.

It has helped a brand like L’Oreal Paris to target its Turkish market. It took only one special song, 22 influencers, and 27 pieces of content to generate thousands of clicks. In fact, with the help of Humanz, the cosmetics brand exceeded their goal set for impressions with 53%.

Main features:

  • A network of vetted creators
  • Automatically generated custom links
  • Live data

Pros:

  • Offers a vast influencer database along with valuable data resources
  • Provides advanced tools for creating, sharing, and managing lists efficiently
  • Boasts a quick, dynamic, and responsive interface that delivers a top-notch user experience

Cons:

  • The absence of negatives in the assessment might suggest a lack of critical thinking
  • Google searches for the name still yield results related to the 2017 album by the band Gorillaz

Key Features: Influencer Marketplace, Search/Discovery, Automated Recruiting, Influencer Lifecycle Management, Influencer Relationship Management, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Fake Follower/Fraud Detection, Payment Processing, Competitor Research, Exportable reports,


37. Top Influencer Marketing Platforms to Boost Your Campaigns

Top Influencer Marketing Platforms to Boost Your Campaigns

Best for: Medium-sized eCommerce brands

Notable clients: HP, Huggies, Intel, Lenovo

Pricing: Pricing is available upon request

gen.video offers a performance-based platform optimized for every touchpoint in a customer journey. It has a strong focus on analytics. From the moment you select your influencers, you gain access to upper and lower funnel performance metrics – traffic, sales conversions, and in-depth shopping cart visibility from significant retailers, including Amazon, Target, Walmart, Best Buy, and more. Their attribution system collects retail data and provides deep reporting and broad insights on the outcomes of your influencer marketing efforts.

You can use their easy-to-use platform to manage all the moving parts of your influencer marketing campaigns – budgets, briefs, influencers, timelines, contracts, content approvals, and analytics.

Their custom, immersive shopping experiences puts consumers in control of which retailer they shop at for your products, allowing you to collect valuable shopper insights. 

You can use their data to choose content creators to create brand awareness and drive conversion most authentically. Influencer rosters and key campaign details, such as contact information, contracts and rights, and ongoing performance data are integrated directly into the platform.

When HP needed to promote their Omen & Victus gaming laptops, they used gen.video to find gaming influencers. Not only did they get gamers excited about the product, but also used this campaign as a chance to test the market. The campaign exceeded several expectations. HP managed to create more content, enjoy a higher reach, and attract more traffic than initially scoped. It’s especially in terms of views that the campaign stood out. Views were more than 112% above what was estimated. Aside from being rewarded in views and traffic, the campaign also walked away as a GOLD winner at the 2022 Pro Awards.

Main features:

  • A suite of influencer collaboration tools
  • Influencer video management
  • Analytics

Pros:

  • Content generated by creators extends beyond social platforms, reaching major retail channels
  • Features an exceptionally sophisticated content review module
  • Offers outstanding influencer relationship management capabilities

Cons:

  • Campaign reports lack audience data, which could be a limitation for some users

38. Captiv8

Captiv8

Best for: Large brands and agencies

Notable clients: Edelman, Nordstrom, Walmart, Twitter, Kraft Heinz

Pricing: Pricing is available upon request

captiv8 was established in 2015, initially as a social listening and analytics tool. They were able to amass a considerable amount of data on digital celebrities appearing on Instagram. Before long, captiv8 was providing listening and data services to almost 80% of the top 30 talent agencies in the world. 

captiv8 has added additional features over the years. It is now an end-to-end influencer marketing platform with more than 1.5 million influencers in its database, although the social listening feature is still prominent. captiv8 has marketing and/or API partnerships with all the social channels, so their data gets to some very deep levels.

captiv8 allows you to research one of three categories: accounts, hashtags, and location. The amount of different data sets they present you for each of these is staggering. Unsurprisingly, the Discovery feature is just as in-depth. One particularly useful feature is searching by audience characteristics, from gender to interests to companies mentioned. However, you can also search by content. The AI digests all the content influencers produce and can label and categorize it, making it searchable by topic.

For example, when Nordstrom planned a relaunch after the pandemic, they turned to captiv8. Working with their influencers allowed them to reopen their flagship store safely and, at the same time, emphasize “post-pandemic protocol”.

Main features:

  • Hundreds of search filters to ease influencer matching
  • Social insights
  • Payment tools
  • Real-time performance monitoring

Pros:

  • Social Listening for hashtags and locations aids in discovery and strategy development
  • Hour-by-hour analysis of post performance leads to automated recommendations for optimal posting times and locations
  • AI-powered content analysis effectively categorizes influencers and their posts, delivering highly relevant results

Cons:

  • Limited onboarding/training resources may result in a slower learning curve for users
  • New features are introduced quietly with minimal guidance or announcement

Key Features: Search/Discovery, Influencer Relationship Management, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Payment Processing, Social Listening,

Channels: Instagram, Facebook, Twitter, YouTube, Pinterest, TikTok


39. CreatorIQ

CreatorIQ

Best for: Large brands and agencies

Notable clients: Disney, Meta, Nike, Estée Lauder

Pricing: Pricing is available upon request

CreatorIQ relies on tech to not only simplify the influencer marketing process, but also to solve problems that have long plagued the industry: follower fraud, inflated reach metrics, and inauthentic/mercenary influencers.

It integrates directly with social platform APIs, and its AI-powered algorithm analyzes over 1 billion public social accounts, checking everything against a set of criteria to see if they merit being added into the platform database. There are currently more than 15 million creator accounts indexed on the system.

CreatorIQ is exhaustive in its ability and scope. The AI looks at all the discrete parts of any given piece of content—the image itself, the location, mentions, even emojis—and makes logical inferences. These ensure that the influencers it highlights are exceptionally relevant.

The AI assigns each influencer an “Integrity Quotient,” which can help you discern just how authentic an audience is (or isn’t). 

Once you’ve identified the influencers you want to work with, you can invite them via email to join your network. They can register with you and go through an onboarding process. It all looks, feels and acts like a customized influencer marketplace.

For example, when iHeartMedia searched for a better way to combine traditional and emerging channels, they realized that perhaps the answer was that the influence of talent via social media could act as common currency. They turned to CreatorIQ to add all their talent into their social CRM where they could analyze each talents’ social audiences. Armed with this data, they created a 360-degree marketing strategy and multiple campaigns that reached over 1.4 million.

Main features:

  • Influencer discovery
  • Creator payments
  • Team collaboration tools
  • Reporting, insights, and competitive benchmarking
  • Real-time performance monitoring

Pros:

  • Create a private portal to collaborate with your preferred influencers
  • AI-driven discovery provides highly relevant influencer recommendations
  • Influencers come prepared for collaboration, with all necessary forms and information completed prior to contact

Cons:

  • The discovery tool can be overwhelming initially
  • Multiple sub-product names (e.g., Creator Core, Creator Pay) may lead to confusion regarding product offerings and pricing

Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Fake Follower/Fraud Detection, Payment Processing,

Channels: Facebook, Instagram, Twitter, YouTube, Pinterest, Twitch, Blogs


40. Mustr

Mustr

Best for: Agencies

Notable clients: WeightWatchers, Michelin

Pricing: After a free 15-day trial, pricing starts at about $50 for up to three team members

Mustr helps agencies and companies organize their network of journalists and bloggers. In this sense, it is more about organizing useful PR connections, than it is the typical type of influencer marketing that most of the other platforms here focus on.

It works in a similar way to a customer relationship management (CRM) system – except it stores the information for journalists and bloggers, rather than customers. Firms can either use their account themselves or they can invite their PR agency to manage their contacts.

Businesses can share journalist and blogger contacts with their team, directly send press releases from Mustr (including high-res pictures and other information), send notes to journalists and share PR projects with clients.

Main features:

  • Intuitive filters
  • Workflows

Pros:

  • Time-saving features streamline processes
  • Effective contact classification capabilities
  • Excellent customer support is readily available

Cons:

  • Comes at a high cost
  • The setup process can be tedious
  • Limited customization options may restrict flexibility

41. Zoomph

Zoomph

Best for: Brands and agencies of any size

Notable clients: Wasserman, Washington Commanders

Pricing: Pricing is available upon request

Zoomph describes itself as being one platform that powers richer analytics and deeper engagement. Data is very much the focal point of the platform. It has built up a database with more than 200 million social identities, with a great deal of information about their social activity. Zoomph enables brands to explore new communities and directs them towards communities with similar values as themselves.

It boils down trending conversations into their unique triggers and measures the impact of social campaigns.

There is quite a bit more to Zoomph than influencer marketing. However, it does include a considerable amount of data that will be of use to businesses wanting to find the perfect influencers to match their brand’s image. Depending on the pricing tier selected, Zoomph covers Twitter, Facebook, Instagram, Google +, RSS, YouTube, and Chatter.

Main features:

  • Audience interests
  • Performance API
  • Industry standard metrics

Pros:

  • A user-friendly platform that is easy to navigate
  • Helpful and responsive customer service
  • Provides highly accurate analytics

Cons:

  • Can be challenging to understand
  • The analytics section feels clunky and may need improvement
  • Limited customization options

42. Onalytica

Onalytica

Best for: Medium and large brands

Notable clients: IBM Systems, Lenovo, Adobe, Hewlett Packard Enterprise

Pricing: Pricing is available upon request

Onalytica was one of the earliest influencer marketing platforms, being founded in 2009.

It operates on a SaaS platform, charging a monthly subscription fee for use of its features: influencer discovery, tools for managing influencer relationships, deep reporting and analytics, access to support, and access to a dedicated Customer Service Manager.

Onalytica takes a hybrid approach to its influencer database. It uses an algorithm to search through social media posts to find relevant influencers. However, a human team then oversees the results, removing anything clearly unsuitable. Customers can search for influencers by categories, platform, demographics, or content. The algorithm (with its human oversight) analyzes posts on Facebook, Twitter, Instagram, LinkedIn, WordPress and blogs.

Onalytica’s search function digs very deeply and can generate a huge amount of data about influencers and their postings.

For example, when Nature4Climate wanted to optimize their limited budget, they decided to partner with influencers. They’ve turned to Onalytica, a move that they’ve described as a strategic partnership. 

Main features:

  • Employee advocacy
  • A huge influencer network
  • Influencer relationship management
  • Insights

Pros:

  • The Topical Authority score assesses influence relative to other creators, going beyond mere numerical metrics
  • “Word Clouds” and “Key Connections” reveal an influencer’s common topics of discussion and associations
  • Easily discover influencers by topic, description, or content

Cons:

  • The absence of a messaging feature limits its functionality as a complete influencer relationship manager (IRM)
  • It appears that the growth of the influencer database has slowed down

Key Features: Search/Discovery, Influencer Relationship Management, Influencer Analysis, Social Listening,

Channels: Facebook, Twitter, Instagram, LinkedIn, Wordpress, Blogs


43. Emplifi

Emplifi

Best for: Medium and large brands as well as agencies

Notable clients: Delta, HP, Audi

Pricing: Pricing is available upon request

Socialbakers began in 2009 as a social media marketing agency called Candytech. Candytech created its own software platform to mine and analyze as much data as Facebook’s APIs would allow them to. This was the beginning of what would become SocialBakers influencer marketing platform which later morphed into Emplifi. 

Emplifi collects a lot of data on your engaged audience. Bots, ghosts, and lurkers are all discounted to keep the data relevant. All this data is used by an AI engine to create a detailed persona map of the average audience member to whom you wish to market.

Once your various personas have been defined, the AI goes ahead and recommends influencers likely to appeal to your audience, from a pool of over 30 million influencers on Instagram and YouTube. You can also do a manual search for influencers, not just to Instagram and YouTube, but also to Facebook, Twitter, LinkedIn and Pinterest.

It provides information on each influencer’s follower count, engagement, frequently used hashtags, a gallery of recent content, and mentions. 

A standout feature is the comparison tool, which allows you to go in-depth on profiles and view what an influencer’s actual impact is. The tool can help you better understand the value each influencer brings.

For example, Trupanion, medical pet insurance provider, uses the platform to increase community engagement across various channels. With the help of Emplifi, they could engage 21% of visitors. Since launching this campaign, they’ve also approved thousands of content pieces. 

Main features:

  • AI-powered influencer discovery and analysis
  • Task automation
  • Customer intelligence
  • Competitive benchmarking

Pros:

  • AI-powered “Persona Mapping” identifies the target audience for your brand
  • AI identifies influencers whose audience matches the defined Persona and those within your existing audience
  • The comparison tool helps determine which influencers offer the most value

Cons:

  • Lacks support for TikTok
  • The cost may be high if you only require the influencer tools

Key Features: Search/Discovery, Influencer Relationship Management, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis,

Channels: Facebook, Instagram, YouTube, Twitter


44. IZEA

IZEA

Best for: Medium and large brands

Notable clients: Guess, Toyota, Acer, IKEA, Yamaha

Pricing: After a free 10-day trial, pricing starts at $130 per month

IZEA operates as a SaaS platform for agencies and brands, automating influencer and content marketing programs. It began paying bloggers to produce sponsored content for brands in 2006 – almost the stone age of influencer marketing.

They now offer a single platform that covers all aspects of content production and distribution by influencers on their blogs, and through their social media accounts on Twitter, Facebook, Instagram and YouTube.

IZEA offers marketers an extensive platform search, allowing them to create lists of creators (IZEA’s term for influencers) who could meet their needs. The IZEA software gives each creator a score, depending on their social reach.

For example, when GUESS Eyewear wanted to get more eyes on their collection, they teamed up with IZEA to create a global campaign. They hired 31 international fashion influencers to create nearly 100 content pieces. The result — over 3.4 million engagements that worked out to an engagement rate of 7.4%.  

Main features:

  • A creator marketplace
  • Multi-platform social monitoring
  • A suite of AI tools to help with productivity
  • Contract management

Pros:

  • The VizSearch feature matches visual content to keyword searches, aiding in influencer discovery and managing your content library
  • A private network of influencers ensures that competitors won’t discover them when you onboard them to work with you through the platform
  • Scheduling and publishing tools automate the go-live process

Cons:

  • Although feature-rich, it requires a significant learning curve
  • Campaigns are limited to a single post type on a single platform

Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Visual Discovery, Influencer Content Amplification,

Channels: Facebook, Instagram, LinkedIn, Twitter, Tumblr, YouTube, Pinterest, Twitch, TikTok, Wordpress and other Blogs


45. Traackr

Traackr

Best for: Midsize and enterprise companies as well as agencies

Notable clients: Revlon, Michelin, Philips

Pricing: Pricing is available upon request

Traackr is one of the oldest influencer marketing platforms, dating back to 2008. It has survived because it has evolved.

The company now specializes in influencer relationship management and has built an online platform to enable this to happen.

Although they provide many online management tools, the real focus of Traackr is helping medium to large-sized companies (and agencies) build lasting relationships with influencers.

Traackr gives plenty of options for firms searching through its database of influencers. The influencer database is a hybrid – it isn’t opt-in, nor is it simply computer generated – it uses a mix of a computer algorithm and human input. Firms can sort influencers in many ways, including by how much of a relationship they have with them.

There is a social listening tool where you can track influencer content in real time. Another interesting tool is a network visualization map which shows the connections between an influencer and other people, both in and out of a firm’s network, giving an indication of other possible additions to the firm’s network.

It’s this powerful influencer discovery capability that has helped BFGoodrich, a Michelin Brand, to expand its market and engage a younger audience. Its winning influencer marketing strategy generated tens of thousands of video views for only $0.25 per engagement.

Main features:

  • Influencer analytics
  • Workflows
  • Automated payments
  • Integrated email communication
  • Deliverables tracking

Pros:

  • The Influencer Market Benchmark provides brands with a comprehensive view of their own and their competitors’ marketing efforts
  • The Resonance score serves as a valuable measure of relative influence
  • The platform offers top-notch collaboration tools, ideal for large teams

Cons:

  • Getting started on the platform can be challenging due to its steep learning curve

Key Features: Search/Discovery, Influencer Relationship Management, Team Collaboration Tools, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Product/Gifting Tools, Forms and Compliance, Fake Follower/Fraud Detection, Competitor Research,

Channels: Facebook, Twitter, Instagram, YouTube, Pinterest, Tumblr, Blogs


46. Tribe Dynamics

Tribe Dynamics

Best for: Medium to large brands as well as agencies

Notable clients: Calvin Klein, Coach, Dermalogica

Pricing: Available upon request.

Tribe Dynamics is a CreatorIQ company and a great choice if you want to focus more on earned media. They have years of experience in helping lifestyle brands analyze and make the most of their earned media efforts. In fact, they’ve designed a proprietary metric – Earned Media Value (EMV) – that’s become the new standard used by brands to calculate their influencer marketing campaigns’ effectiveness. 

Tribe Dynamics is all about analytics. Armed with their solid set of analytics, brands are much better equipped to introduce changes to their current influencer marketing strategy that will deliver results. From identifying new potential influencers to filtering through content, it’s one of the most powerful analytics platforms. 

In addition to analytics, Tribe Dynamics is also a great help if you want to take your user-generated content efforts to the next level. Included in their list of features is a Content Capture feature that automatically captures and displays the content that influencers created about your brand. This feature is also helpful for keeping track of brand mentions across TikTok, Instagram Stories, and the other main social media platforms.

Tribe Dynamics, for example, played an integral part in Calvin Klein’s CK1 Palace campaign. With the help of its software, they could generate over $5 million in earned media value. In total, the campaign reached hundreds of millions of people, helping the CK1 Palace collab to be sold out online in a matter of minutes.  

Main features:

  • Data-driven community segmentation
  • Competitor benchmarking
  • Social listening
  • Customizable tracking capabilities

Pros:

  • Accurate calculation of Earned Media Value from the company that pioneered the metric
  • The Content Library encompasses Instagram Stories and TikTok content
  • A unique approach to data and metrics provides context along with the numbers

Cons:

  • Uploading lists of influencers in bulk can be a cumbersome process
  • The automated tagging feature is not entirely accurate

Key Features: Influencer Relationship Management, Content Library, Campaign Reporting, Influencer Analysis, Audience Analysis, Social Listening, Competitor Research,

Channels: Instagram, Facebook, YouTube, Twitter, TikTok


47. Aspire (formerly AspireIQ)

Aspire (formerly AspireIQ)

Best for: Large brands and agencies

Notable clients: Scentbird, Rad Power Bikes, Pierre Fabre

Pricing: Pricing is available upon request

Aspire is a self-service platform, working with Instagram and YouTube, with a database of more than 150,000 influencers who have opted into the system. Although anybody can sign up to Aspire, creators have to meet criteria to be able to view brands or campaigns.

Any influencer that meets the criteria (and passes a manual review to ensure posted content is suitable) gets entered into Aspire’s searchable database and is, in turn, able to see any proposals from brands. It has a simple search engine, including the Tinder-like “Quickmatch” which does its best to match up brands and influencers for a particular campaign.

All in all, Aspire provides an extremely thorough range of campaign tools to assist with every aspect of campaign management. It’s this suite of tools that has helped a subscription-based company like Scentbird to improve every step involved in influencer sourcing and management dramatically. In 2023 alone, Scentbird managed over 125 influencer relationships, thanks to Aspire streamlining much of the process.  

Main features:

  • Influencer search
  • A creator marketplace
  • Campaign management
  • Measurement and reporting

Pros:

  • Truly comprehensive software that fulfills all user needs
  • Multiple methods for discovering new influencers, including image recognition AI that matches your desired aesthetic with content
  • A wealth of forms and templates that streamline processes for everyone

Cons:

  • Influencers recommended by the algorithm often appear irrelevant and randomly generated
  • Pages and tools within the browser experience long load times

Key Features: Search/Discovery, Influencer Relationship Management, Influencer Marketplace, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Payment Processing, Social Listening, Competitor Research, Visual Discovery, Influencer Content Amplification,

Channels: Instagram, YouTube, Facebook, Twitter, Pinterest, Blogs


Key Features to Consider When Choosing an Influencer Platform

Here are some key features to keep in mind when choosing an influencer platform. 

Creator Search Functionality

The platform should have a robust search functionality that allows you to filter and find relevant creators based on various criteria such as demographics, location, niche, engagement rate, etc. 

Some platforms, such as Influencity, also let you filter by aesthetics. If that's important to your brand or campaign, make sure the platform you choose has this feature. 

Don't settle for a platform that only has macro-influencers in its marketplace. Micro and nano-influencers have become more desirable to brands over the years due to their low cost but optimal results. 

Influencer preferences among brands 

Campaign Management Tools

An influencer platform should offer campaign management tools like: 

Real-Time Reporting 

The influencer marketing tool must also provide real-time reporting for your campaigns. Ideally, the dashboard should show your performance across all platforms. 

Our influencer marketing benchmark report shows that 70% of brands track ROI for influencer marketing campaigns. The platform should have a dedicated section for ROI reporting. 

Brands measuring ROI on influencer campaigns 

Some platforms also offer data insights and competitive analysis. For example, Creator.co shows you audience demographics and reachability to help you understand the potential impact of working with a specific creator. 

Payment Automation 

Our benchmark report shows that 15.2% of brands work with 50 to 100 influencers, while 13.5% work with 100 to 1,000 influencers. 

Number of influencers brands work with 

Depending on the size of your brand, you might work with hundreds of creators on a monthly basis. Handling payments manually can quickly become an administrative nightmare. 

The influencer platform should offer payment automation to streamline the process and ensure timely payments for creators. 

Also, it should allow you to pay influencers through PayPal or a third-party payment service. Since 27.2% of brands use the former and 18.5% use the latter, it's useful to have the option for multiple payment options. 

Popular ways to pay influencers 

Cost 

Many influencer marketing platforms do not have a set cost. Instead, they negotiate prices and commission rates with brands and creators on a case-by-case basis. 

Work with a platform that's transparent with its pricing. You don't want to be caught off guard with unexpected costs or hidden fees later.


Understanding Platform ROI: Cost vs. Value

Here’s the thing about cost when it comes to influencer marketing technology, the price can vary significantly. You’re basically looking at spending anything from $100 per month to more than 20 times that. You would also have noticed that most don’t publicly share any pricing details on their websites, making it more difficult to do a cost analysis. 

On average, though, you’re looking at spending between $500 and $800 per month. 

A self-service influencer platform generally works out cheaper. For example, Webfluential’s package works out at only $100 per month, with Influence’s option slightly more expensive at $349 per month.

That said, the true value of influencer marketing technology is found in the time that it will save you. So, while you might pay only a hundred bucks for a self-service platform, you’ll lose out on the main benefit.   

Timesaving, however, is a difficult concept to quantify. 

For a better idea of what your potential ROI can look like, let the case studies guide you. 

Let’s take Creator.co as an example. Pricing starts at $391 per month. You’ll also need to spend a one-time onboarding fee of $395. 

However, it has helped clients to increase sales between 55% and 70%.

Add that to the time that their clients have saved and the potential return on investment quickly becomes very attractive. For example, with the self-serve subscription, you can save up to six hours per week already. 

With a tool like Influencity (which is one of the cheapest options with pricing starting at less than $200 per month), brands have reported cutting the time spent on influencer search in half. 

And, if you want to prove the value of your own campaigns, many of these tools can make calculating ROI straightforward too!


Common Mistakes to Avoid in Influencer Marketing Platforms

No solution is perfect and just like with any other digital marketing strategy there are several common mistakes. When it comes to choosing and using your new influencer marketing platform, avoid the following:

  • Ignoring a platform because its influencer marketplace has only nano and micro influencers
  • Choosing a platform that supports only limited social media platforms
  • Setting unclear goals or limiting your influencers’ creative control
  • Not using it to track data from your influencer marketing campaign
  • Using an increase in sales as your only metric to determine the success of a campaign
  • Expecting results overnight or after only one campaign
  • Ignoring the relationship that you’ve fostered with your influencers after a campaign has ended

Insights from Industry Leaders: Expert Perspectives and Trends

If you still can’t make up your mind about whether you need to invest in a platform to find influencers, consider what some of the following thought leaders have to say. Here’s more insight into the strengths and weaknesses of a couple of the above-mentioned influencer marketing tools.

Shae Sattler, former Head of Partnerships and Community Marketing at Outer - a D2C outdoor furniture brand, highlighted Aspire’s support and intuitiveness:

“I highly recommend Aspire. Their team is SO available and helpful, and the platform saved me so much time and increased my results by a ton.”

Brandwatch Influence is another tool that’s praised for its level of customer support. Alex Garcia, Head of Partnerships at Insta360, added the following:

“Customer support is very responsive and teaches you when in doubt or helps you report/solve technical problems. At an enterprise level, you get assigned an account manager that helps you keep it more personal and is someone who understands your company needs very well.”

In addition to customer support, he also highlights automatic post collection, live data update, and reporting as strengths. 

One area where Brandwatch Influence can improve, though, is the campaign feature that you can use to track the releases and report. For Insta360’s use case, there are two limitations:

It supports only 150 accounts per campaign.

Alex explains,

“Sometimes we work with 300+ influencers in one campaign across all regions. This makes us have several campaigns for the same project.”

The second weakness is the 90-day limitation.

“For some one-off campaigns it's not a problem, like a product launch, but for always-on projects that require tracking during the whole year it's annoying because it makes us duplicate the campaigns every three months, with the same influencers in it but just another timeframe.”

Limitations aside, Insta360 still manages to generate loads of engagement. They’ve recently won the YouTube Streamy Award for Brand Engagement for their “No Drone? No Problem!” campaign. The campaign’s hashtag #NoDroneNoProblem generated 238.9 million views on TikTok alone.

If you want to combine video content with ease of use, gen.video is a tool that stands out.

Denise Vitola, an award-winning marketing pro and VP of Brand Integration PR, Social and Influencer at Bayer, the multinational pharmaceutical and biotechnology company, has this to say about gen.video:

“I think the biggest strength is the ease of use, being able to view campaigns, influencers and content in one place. Being able to look things up and review metrics for each campaign right on the platform.” 

While she also appreciates its sharing functionality, the content editing capabilities are lacking.

“I think the editing content could be better. Instead of a cut-and-paste feature, I would like to track changes.”

Frequently Asked Questions

What are the top influencer marketing platforms?

We have looked at a considerable number of influencer marketing platforms in this article. Each has its advantages with a different focus. This means that we can’t recommend one overall top influencer marketing platform. You first need to decide what you are most looking for in a platform. Are you trying to discover new influencers? Do you want a platform to help with your influencer or campaign management? Perhaps you are most interested in third party analytics. We review platforms in more detail here.

What are influencer marketing platforms?

Influencer Marketing Platforms are online tools designed to assist brands in their Influencer Marketing Campaigns. Most provide influencer discovery tools for brands and agencies. Some feature massive searchable databases of potential influencers; others prefer an opt-in method for influencers. Many influencer platforms now also offer relationship management, campaign management, influencer marketplaces, third party analytics, and influencer content amplification.

What is Instagram influencer marketing?

Influencer marketing takes the idea of celebrity endorsement and places it into a modern-day content-driven marketing campaign. The results of the campaign are collaborations between brands and influencers. Influencer marketing involves a brand collaborating with an online influencer to market one of its products or services. Instagram influencer marketing features influencers who have built their name, have sizeable followings, and post regularly on the Instagram social network. Brands contract them to make posts on their behalf.

What social media platform is best for marketing?

A critical factor that you need to consider when selecting an influencer platform is the social media platforms for which they can find influencers. Some of the bigger influencer platforms cover nearly every major social media platform. Others specialize in one or two social networks. Ultimately you need to market where your potential customers are. So, for instance, TikTok or Instagram may be best if you sell to young women, LinkedIn if you sell B2B, Twitter for the politically aware, and Facebook for older people.

What are the different marketing platforms?

There are quite a few different types of marketing platforms. This article focuses on influencer marketing platforms – online software that assists you in finding influencers. Content marketing platforms provide services that support their clients with content marketing. Another way of viewing marketing platforms is as a marketing medium. From this perspective, marketing platforms include television, direct mail, and telephone, along with online mediums such as email, social media, pay per click (PPC) marketing, search engine marketing, and mobile marketing.

About the Author
With over 15 years in content marketing, Werner founded Influencer Marketing Hub in 2016. He successfully grew the platform to attract 5 million monthly visitors, making it a key site for brand marketers globally. His efforts led to the company's acquisition in 2020. Additionally, Werner's expertise has been recognized by major marketing and tech publications, including Forbes, TechCrunch, BBC and Wired.