The influencer marketing market size has grown dramatically, increasing from $16.4 billion in 2022 to $32.55 billion in 2025. No longer are brands only working with celebrities and mega-famous Internet figures. Now, micro-influencers and nano-influencers are gaining traction due to their niche and engaged audiences.
Whether you work with small creators or larger ones, there's a lot to manage in influencer marketing. From finding the right influencers to managing payments and tracking performance, these tasks can be overwhelming. Fortunately, influencer marketing platforms can streamline these processes and make your campaigns a success.
Members of the creator economy don't need to be celebrities to generate income. One effective way to earn money is through brand deals, which involve creating and publishing content online regardless of follower size. This strategy, known as influencer marketing, is facilitated by various platforms.
These online solutions allow creators to create business profiles, search for brands or projects that fit their niche and goals, communicate with potential clients, and even receive payments through the portal. Businesses can also directly request content that resonates with their target audience.
Summary
Platform:
Best For:
Pricing:
Upfluence
E-commerce businesses of all sizes
From $478
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Brandwatch Influencer Marketing Software
Medium to Large organizations and Agencies
From $750
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Modash
In-house marketers at ecommerce brands using Shopify
From $199
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Creator.co
Brands and Agencies of all sizes
From $197
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Viral Nation Secure™
Medium to Large Businesses
On request
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Top Influencer Marketing Platforms for Creators
Cold pitching to brands can be tedious and may not get you anywhere. With influencer marketing platforms, content creators at least have the assurance that they're reaching the people actively looking for brand collaborators. Below, we've listed 20 of the most reputable sites to reduce your search time and determine where to start pouring your time and energy.
Upfluence is a one-stop for your influencer marketing, user-generated content management, brand ambassador management, creator management, and affiliate marketing needs. The platform allows you to select influencers from its selection of creators on all platforms, from Instagram to X and beyond.
Being an Amazon Ads verified partner, Upfluence also helps you drive ecommerce sales through Amazon affiliates.
Upfluence streamlines the creator workflow through automation and customization. You can see when your creators have submitted their drafts and manage the next steps directly from the platform. The platform also gives you insights into the sales generated and the payments issued to the influencers.
Since the platform provides contract templates, getting started with a project is a breeze. You also get an AI mailing assistant to optimize your outreach process.
As for payments, you can pay your influencers directly through Stripe-powered Upfluence Pay or connect your PayPal account. Upfluence is great for international influencer collaborations because you can pay in any currency.
Besides PayPal, you can also integrate Microsoft Outlook, Klaviyo, Shopify, WooCommerce, and other marketing platforms with Upfluence to get a holistic view of your influencer marketing campaigns.
The platform also has a free Google Chrome extension. So, you can see influencer analytics within the browser as you browse social media.
Recognition and Awards
DotCom Magazine reveals an annual list of the Most Impactful Privately Held Companies in America. In 2021, Upfluence won the Impact Company of the Year Award.
“From pure branding to driving sales, Upfluence’s all-in-one SaaS allows its clients to reach their marketing goals with ease… Upfluence has already turned Influencer Marketing into a highly profitable channel for its clients.”
Farfetch, a leader in luxury fashion and retail, required a tool it could use to manage its affiliate and influencer marketing campaigns. Upfluence rose to the occasion and facilitated the company in campaign creation, email outreach, creator identification, content management, payment, and tracking.
Farfetch was able to generate an 8.2x return on investment (ROI) with an average order value of $921. The company also acquired 16.8k new customers, 29% of whom became repeat buyers and had an average lifetime value of $1,188. At a customer acquisition cost of just $112, this is a tenfold return on investment.
In the hospitality industry, Marriott Bonvoy used Upfluence to collaborate with relevant creators and highlight the selection of Marriott hotels and resorts worldwide. The hotel chain posted 489 pieces of content with 27 influencers and reached 2.68 million people.
Cecilia Giraud, the director of content marketing at Marriott said,
“We were glad to partner with Upfluence on this campaign, which resulted in a strong impact in the targeted markets.”
In another applause-worthy campaign, Upfluence worked with Universal and exceeded campaign expectations by a staggering 73%. The film production and distribution company generated +553K impressions with a conversion rate of 22%.
Eric Brodsky, the senior director of digital marketing at Universal, applauded Upfluence by saying,
“What I found particularly impactful about the campaign Upfluence delivered are the influencers they engaged, who each posted multiple pieces of content that resulted in long-term exposure and drove transactions for our brand.”
Brandwatch is one of the best influencer marketing platforms out there, helping brands find the right influencers for their campaigns. The platform has a marketplace of influencers, where you can filter them by followers, engagement, topic, location, language, age, and gender.
With a selection of over 30 million influencers from all over the globe, Brandwatch lets you localize your influencer marketing campaigns for YouTube, TikTok, and Instagram. Before you select an influencer, you can see their follower count on all platforms, including Instagram, X, Facebook, and YouTube.
Brandwatch also shows you the audience distribution by gender, age, and location in each influencer’s profile.
After you’ve selected the influencers, you can also manage their assets and performance within the platform. Brandwatch’s dashboard shows you the published posts and reports around them.
The reports show the progression of views and impressions over your selected period of time. Even better, you can see the impressions across all platforms within the same platform.
The good news is that you don’t have to struggle with learning how to use the platform yourself. Brandwatch’s team of experts will give you a demo of the platform and discuss your influencer strategy to help you get started.
Brandwatch also hosts webinars frequently, where you can learn about the latest social media and influencer marketing trends.
You can also read one of the benchmark reports from Brandwatch, which share insights into digital marketing, consumer sentiment, social strategies, and different industries.
Recognition and Awards
Forrester Wave™, a guide for businesses that want to purchase a social listening solution, named Brandwatch as a leader in the space.
Brandwatch scored the highest in the following departments:
User interface
Monitoring
Non-social voice of the customers
Mainstream social networks
Product vision
Data visualization and dashboards
Brandwatch was also a finalist in the category Content: Data and Insights at The Drum Awards. The brand won the title of the best influencer marketing platform in 2023 in the Digiday Technology Awards.
In the same year, Brandwatch won the Martech Breakthrough Award for the best influencer marketing management platform and the Sales and Marketing Technology Award in the social media category.
Notable Campaigns
Insta360 used Brandwatch to manage its 4,000 influencer partners and speed up its campaign reporting by 90x. Thanks to Brandwatch, Insta360 now runs 60 campaigns per year, with some campaigns having nearly 3,000 social media posts.
Previously, the team had to manually track each campaign, which was time-consuming and prone to errors. Alex Garcia, the head of partnerships at the company, says,
“Before, it took five hours every time we wanted to do these reports. That’s a minimum of 15 hours of reporting for one product launch. Now, we spend around ten minutes.”
OnePlus also managed its influencer campaigns for introducing the new OnePlus 6 smartphone using Brandwatch. The smartphone company gathered insights about its product using Brandwatch’s social listening features and then used the data to identify and work with relevant influencers.
Notable clients: Google, Mont Blanc, Victoria’s Secret, Bonprix, FarFetch
Pricing: Plans start at $99/month
Modash isn’t just for brands—it’s a powerful tool designed to empower creators like you to grow your influence, manage collaborations, and enhance your visibility on major platforms like Instagram, TikTok, and YouTube.
With Modash, you can access detailed analytics, monitor your performance, and find brand partnerships that align with your audience. Whether you’re an emerging creator or a seasoned influencer, Modash offers the features you need to take your career to the next level.
As a creator, it’s essential to understand your own profile’s reach and performance. Modash provides you with insights into your follower demographics, engagement rates, and content performance, so you can better understand your audience and showcase your value to potential brand partners.
Grow your influence by finding similar creators who share your audience. With Modash’s lookalike feature, you can discover influencers like yourself, helping you connect with more brands looking for creators just like you.
This feature proves invaluable for influencer marketing, and especially for partnering with like-minded creators to collaborate on TikTok, Instagram, or YouTube.
Another useful feature to look out for is Modash’s analytic. Modash provides detailed analytics on your posts, including engagement rates, reach, and impressions. This information helps you refine your content strategy and improve your appeal to brands.
Signing up for the platform also puts you on the spotlight with their automatic post-collection feature. This feature automatically takes all your social media activity and puts it on display for brands to see.
Whether it is posts, Instagram Stories, or TikTok videos, it organizes everything in one place for easy reporting and referencing. That way, you can always show your portfolio to potential brands looking to collaborate.
Finally, Modash also helps you stay compliant and avoid any issues with branded content by allowing you to use their monitoring features. This feature alerts you if you’ve missed an ad disclosure or any other requirement from your brand partner. The aim is to ensure your content meets all the legal requirements and branded standards.
Recognition and Awards
Modash has gained recognition in the influencer marketing industry for its innovative approach to creator empowerment. The platform has been praised for its extensive data pool, user-friendly interface, and reliable performance tracking, making it a favorite among both creators and brands.
Customer Feedback
Creators and influencer marketing professionals have consistently praised Modash for its effectiveness and ease of use.
For example, Ayme Mendes Da Costa, Influencer Marketing Manager at Regal Rose said:
“Before finding Modash, I spent months extensively testing platforms, and they all had issues. Finding Modash was brilliant because it not only covers influencer discovery, but it can collect & track our influencers’ live content reliably. Without having to ask them all to sign up to anything.”
On the other hand, Anna-Maria Klappenbach, Community & Brand Marketing Lead at Aumio, said:
“After 5+ years in influencer marketing at 3 different brands, I can truly say that Modash’s discovery tool is the only one I ever want to use. I brought it with me when switching jobs. The data is accurate & easy to understand, which makes it easy to find the best influencers for our brand.”
Finally, Valeriia Chemerys, Head of Media Partnerships at Deeper, said:
“Modash helps us track all videos, posts, and Stories from hundreds of ambassadors worldwide, saving us a ton of time and effort. Modash also gives us campaign Reach, Impressions, and Engagement that we couldn’t easily access before (without reaching out to ask every time).”
Notable clients: Walmart, Colgate, Scentuals, Blanka
Pricing: Pricing starts at $391 per month
Creator.co is a platform where both brands and creators can grow and capitalize on the power of influencer marketing. The platform has an extensive database of creators that you can filter by followers, gender, location, engagement rate, and age.
You can also use advanced filters like topic tags, keywords, bio, and niche. If you find a relevant influencer, Creator.co can help you find similar creators without running multiple searches.
The built-in analytics dashboard shows you all you need to know about your influencer campaign’s performance. You can also add widgets for quick viewing. Some examples of these widgets include total campaigns, total payouts, creator stats, audience brand affinity, total ROI, content engagement snapshot, and more.
The campaign management tab shows you an overview of all your influencer campaigns. You can view metrics, active campaigns, content assets, payment status, and canceled campaigns from this dashboard.
Creator.co also gives you a comprehensive view of your audience data. Some of the insights you can expect include audience reachability, languages spoken, countries, ages, and genders.
Paying your influencers is also a breeze as you can simply add funds to your Creator.co wallet. Enter the monthly amount you’ve agreed with your influencer, and the platform will automatically deduct it from your wallet throughout the duration of the campaign.
If you don’t want to go through the hassle yourself, you can work with an expert account manager from Creator.co. The industry expert will help you build a strategy, recruit creators for you, and then report back on the performance.
Recognition and Awards
Creator.co has a 4.1-star rating on Glassdoor, where 71% of respondents say they would recommend the company to a friend.
The platform also has a 5-start Google Business rating. According to one of the Google reviews for the company,
“The platform is easy to use, it’s helpful in managing creators and campaigns all in one place. The best part about Creator.co is having the option to work with an account rep who will take any aspect of campaign and creator engagement process for your brand.”
Notable Campaigns
Hex, a household cleaning product company, partnered with Creator.co for its influencer marketing campaign. In just a few months of this partnership, Hex generated over a million impressions. The company also saved 100+ hours and managed 95 creators within the same platform.
Scentuals, a natural skincare brand, wanted to increase its in-store sales across Canada. The brand worked with Creator.co and saved 200+ hours by using the fully automated platform instead of manually managing creators.
The result? A 71% increase in retail sell-through.
Aura is a personalized haircare brand that used Creator.co’s creator dashboard to manage its influencer marketing campaign. The company worked with 20 influencers and reached 275.9k people, generating an 8.2% engagement rate.
In all these campaigns, it’s evident that Creator.co doesn’t only provide a platform for influencer marketing, but it also helps companies save time that they can spend on other aspects of their business.
Fake accounts and impersonators are all over the Internet and one false move, such as a malicious post, can damage your hard-earned reputation. Finding fake accounts often involves manual labor, which is exhausting and time-consuming. VN Secure uses patent-pending AI technology to power its impersonation detection feature.
Using pre-identified keywords and deep multi-AI analysis, it conducts an ongoing and simultaneous search across social media platforms to identify counterfeit accounts and automatically flag them to these respective platforms. This gives you a proactive way to take imposters down.
For brands, VN Secure offers a flexible sensitivity filter across 10 categories including Gambling, Violence, Explicit Nudity, Alcohol, Drug, and Hate Speech. You can configure your tolerance levels for these topics and VN Secure will screen an influencer’s posts, from their most recent one to their very first one.
It displays a risk score so brands know which influencers meet their criteria and which ones can potentially damage their brand. VN Secure can detect if an influencer has worked with a competitor at any point in the past. It can measure positive or negative sentiment towards a brand by screening keywords from past and future posts.
Recognition and Awards
Viral Nation, the company behind VN Secure, won the Innovation Award for Social Media during the recent SXSW Festival for its work on VN Secure. The SXSW Innovation Awards celebrate exciting technological advancements in various industries and getting the award is a testament to Viral Nation’s determination to create a social-first and safe industry for everyone.
Top retailers, major sports leagues, and global entertainment brands trust VN Secure to safeguard their brands. VN Secure has screened more than 7.6 million videos for one of North America’s leading retailers to help scale their expansive creator program. What would have taken 23 years of manual analysis was accomplished in just six months.
Register on IZEA to become part of its Creator Marketplace, which has generated over 3.9 million brand collaborations. Its Casting Calls page displays the various work opportunities for creators. Thumbnails indicate the collaboration type (influencer marketing, work for hire, job listing), the “buyer’s” name or the company that posted it, and when the company wants the job done. You’ll find a more detailed work scope, supporting files, compensation information, and questions for the interested collaborator when you click on the project “card.”
You automatically get a free plan when you sign up with IZEA, which makes you eligible to place five bids within every 30-day billing cycle. You must sign up for a Basic or Pro Plan to enjoy unlimited bidding opportunities, a vanity URL, and access to standard support via its community forums.
At the same time, creators can receive a direct offer, which will include the tasks, deadline, payout amount, and publishing window. IZEA creators run campaigns on Facebook, Instagram, Twitter, YouTube, and Pinterest.
Consider Webfluential as your virtual agent once you register on the platform, which has 15,000 influencers and 5,000 marketers under its wing. You must have over 1,000 Twitter followers to get accepted to their network. However, you can still sign up if you have larger audiences on YouTube, Instagram, Facebook, or your blog, and Webfluential’s team will review your details. Once you’re approved, you must connect your social channels to the platform to create your profile. Webfluential recommends the price you can charge brands on each social account based on your follower count. The platform also benchmarks you against other influencer rates with similar reach.
Once you have a validated account, you can view your campaign’s metrics on every platform. Webfluential has an Influence Estimator where you can discover your value by entering your Twitter handle on the page.
GetBlogged is “the ultimate blogger outreach platform” where over 15,000 bloggers create various written content for brands. Projects include sponsored and guest posts, link placements, and social media mentions.
Once you sign up, GetBlogged’s Domain Authority (DA) by Moz.com measures your blog site’s trustworthiness and authority. Your score—preferably at least DA 5+—will help you apply and pitch for listings or projects that brands post in the Blogger Marketplace. A built-in pitch builder will guide you through the steps to show off your blog’s personality and why it’s worth investing in your blog.
Although DA is the platform’s top benchmark, the platform also considers other metrics indicating your backlink’s profile strength—including trust flow and ratio, citation flow, domain rating, and organic traffic—using Google Analytics and Majestic.
The Blogger Programme (TBP) has over 42,000 vetted influencers who use the TBP platform to serve the influencer marketing needs of around 3,000 clients. Interested brands can send you proposals, give feedback, and grant approvals directly through the portal. Projects include Shopify and Amazon reviews, branded social posts, and iOS and Android app reviews, to name a few—all geared toward providing high-quality, mobile-first content for brands.
To open your TBP account, type your email address on the form. You may also register through one of your social accounts by clicking the corresponding button—Facebook, Instagram, YouTube, or Twitter—on the form. Unlike GetBlogged, you don’t need to own a blog site to register. However, the agency recommends having at least 3,000 genuine social followers to improve your collaboration opportunities.
BrandBacker helps you showcase your creativity by displaying various potential projects from beauty, lifestyle, fashion, and food brands on your dashboard when you sign up. The platform lets you register using your blog site URL or YouTube and Instagram channels. BrandBacker recommends that you sign up using the channel you update most frequently.
Over 30,000 creators and influencers belonging to BrandBacker’s community have produced over 100,000 content pieces for their over two billion followers since they joined. After your account’s confirmation, your dashboard lists campaigns you can apply for. The platform’s real-time analytics track the reach, engagement, and media value of each campaign, which become the basis of reports and scores supplied to brands. Payments come in the form of paid posts, discounts, free products, and early access to the brand’s new offers.
Let Influencer Marketing Platforms Help Grow Your Career
When content creation becomes your full-time career, signing up on an influencer marketing platform goes a long way in professionalizing your services. Our list of 20 platforms above hopes to give you a head start in finding the community that won't only provide the most lucrative deals but also an environment where network members can grow and learn from one another. To discover more platforms that brands refer to for their content collaborator searches, you can also read "Top Influencer Marketing Platforms for Brands."
Frequently Asked Questions
What features should content creators look for in an influencer marketing platform?
Platforms with these features can aid your success in working with brands:
A user-friendly interface for signing up, searching for campaigns, sending your marketing pitch, and communicating with a brand throughout the project
Content performance tracking/analytics
Transparent pricing
Secure and efficient payment/gifting process
Online user guides or help center
Responsive customer support from the platform
Most importantly, ask yourself if the platform allows you to find projects that suit your market, experience, and values. It may take a bit of time before you find a platform that really works for you, but your patience will pay off.
How much can a content creator earn monthly?
Mavrck's 2023 Creator Compensation Report, which surveyed 680 U.S.-based creators, showed that full-time creators can make between $2,000 and $4,000 monthly. Meanwhile, part-timers are more likely to make less than $500 monthly (more than 50%).
Geri Mileva, an experienced IP network engineer and distinguished writer at Influencer Marketing Hub, specializes in the realms of the Creator Economy, AI, blockchain, and the Metaverse. Her articles, featured in The Huffington Post, Ravishly, and various other respected newspapers and magazines, offer in-depth analysis and insights into these cutting-edge technology domains. Geri's technological background enriches her writing, providing a unique perspective that bridges complex technical concepts with accessible, engaging content for diverse audiences.
