Privacy Policy

Influencer Marketing Hub Privacy Policy

Last updated: 3 May 2021 

Clifton Technologies APS, t/a Influencer Marketing Hub is a company with offices at Flaesketorvet, Copenhagen, Denmark 1711, whose Business Licence Number is 36428767  (“IMH,” “we,” “us,” and “our”).  IMH takes data privacy seriously. This Privacy Policy explains who we are, how we collect, use and share your personal data, and how you can exercise your privacy rights.

This Privacy Policy covers the information we collect in the usual course of our business when providing services through the website (the “Website”) and the related services, applications, mobile sites, websites, applications, widgets, conferences, events, electronic newsletters, communications, ppc programme, articles, resources, tools, courses, sales and/or marketing activities (collectively, the “Services”).

We recommend that you read this Privacy Policy in full to ensure you are fully informed. To make it easier for you to review those parts of this Privacy Policy which apply to you, we have divided up the page into sections.

Who We are 

IMH is an online content and media company headquartered in Copenhagen. We provide a range of products and services that deliver premium content and services to the social media industries, including, but not limited to, influencer marketing, social media marketing and monitoring, online learning, email marketing, ecommerce marketing, influencer agency and software platform reviews. These products and services include, but are not limited to, articles, affiliate marketing, case studies, reviews, tools, resources, events, courses and pay per click, paid marketing services.  

We provide our audiences and customers with information, tools, resources and events to assist them in today’s ever-changing social media environment. 

Information We Collect 


If you upload images to the Website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the Website can download and extract any location data from images on the Website.

Personal data

IMH collects personal data. We respect data minimisation principles. This means that we collect only a minimal amount of personal data through the Services that is necessary to ensure the proper provision of the Services as described below. We use your personal data for limited, specified and legitimate purposes explicitly mentioned in this Privacy Policy. We do not use your personal data for any purposes that are different from the purposes for which it was provided. When processing personal data, we make sure that we do so by relying on one of the available legal bases. You can find more information about the legal bases below.

  • Your user account. When you register your user account on the Website, we collect your name, email, address, and your country. We use such information to register and maintain your user account, enable your access to the Services, provide you with the requested services, contact you, if necessary, and maintain our business records. The legal bases on which we rely are ‘performing a contract with you and ’pursuing our legitimate business interests’ (i.e., operate, analyse, grow, and administer the Services). We keep your personal data until you delete your user account.
  • Your activity on the Website. When you use the Website, we collect your device ID, device type and location data based on your IP address. We use such information to ensure security of the Website, analyse your use of the Website, identify your location, and recommend optimal location. The legal basis on which we rely is “pursuing our legitimate business interests (i.e., analysing and protecting the Website). We keep your personal data as long as it is necessary for analytics purposes.
  • Inquiries. When you contact us, we collect your name, email address, and any information that you decide to include in your message. We use such data to respond to your inquiries. The legal bases on which we rely are ‘pursuing our legitimate business interests’ (i.e., to grow and promote our business) and ‘your consent’ (for optional personal data). We keep your personal data until you stop communicating with us.
  • Payments. When you make a payment, you will be asked to provide your payment details that depend on the chosen payment provider (like your name, credit card number, expiration date, security code, and billing address). Please note that we use third-party payment processors. Your payment data is used to process your payments and maintain our business records. The legal bases on which we rely are ‘performing a contract, pursuing our legitimate business interests’ (i.e., administer our business), and ‘complying with our legal obligations’.  We keep your personal data for as long as required by law. 
  • Materials. When you decide to download free materials made available through the Website, we collect your full name, email address, company name, size and type. We use such data to deliver you the requested materials, contact you with regard to our Services, and share your contact details with our partners that may contact you. The legal basis on which we rely is ‘your consent’. We store such data until you unsubscribe from our newsletters.
  • Cookies. When you browse the Website, we collect your cookie-related data. For more information about the purposes for which we use cookies, please refer to our Cookie Policy. It also explains how long your cookies are valid. The legal bases on which we rely are ‘pursuing our legitimate business interests’ (i.e., to analyse and promote our business) and ‘your consent’ (for non-essential cookies).  
  • IP address. When you use the Website, we or our third-party analytics service providers (as explained below) collect your IP address. We use your IP address to analyse the technical aspects of your use of the Website, prevent fraud and abuse of the Website, ensure the security of the Website, and tailor the Website for your location. The legal basis on which we rely when processing your IP address is ‘pursuing our legitimate business interests’ (i.e., to analyse and protect the Website). We keep your personal data as long as it is necessary for analytics purposes. 

Automatically collected technical dataInformation about your device hardware and software may be automatically collected by IMH when you use the Services. This information can include your  browser type, domain names, access times and referring website addresses. This information is used for the operation of the Services, to maintain quality of the Services, and to provide general statistics regarding use of the Website. 

Your feedback

If you contact us, we may keep records of any questions, complaints, recommendations, or compliments made by you and any subsequent responses. Where reasonably possible, we remove all personal data that is not necessary for keeping such records.

Third Parties

Third parties, such as our partners, sponsors, or advertisers whose services are promoted or advertised on the Services, may request that you provide personal data. 

Articles on the Website may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website. These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged into that website.

We are not responsible for their data processing practices of third-party websites. Please refer to their respective privacy policies for more information.


When you use the Services, IMH (or our third party partners) may collect information about your device and usage of the Services. In some countries, including countries in the European Economic Area, this information may be considered personal data under applicable data protection laws.

We may use a variety of technologies (collectively, “Cookies”) to collect some of this information. Our use of Cookies is discussed in more detail in our Cookie Policy.

We may use Cookies to automatically collect device information, including but not limited to, IP addresses for your devices, browser languages and user history.  We may log certain usage information about your use of the Services, which may include a history of the pages you view. If you download and use any IMH software or application on your device, the log files will automatically be collected by the application and sent to our servers when your device syncs up for the latest content available.

We may also use location data internally or in conjunction with our third party service providers to customize your experience and provide offers that may be relevant to you. Depending on the device you use to access the Services you may be able to control whether location data is collected from the settings on your wireless device.

IMH encourages you to review the privacy statements of websites you choose to link to from IMH so that you can understand how those websites collect, use and share your information. IMH is not responsible for the privacy statements or content on websites outside of the IMH website.

Aggregated data

If we combine your non-personal data with certain elements of your personal data and such a combination allows us to identify you as a natural person, we will handle such aggregated data as personal data and make sure that we have a legal basis for processing it. If your personal data is de-identified in a way that it can no longer be associated with a natural person, it will not be considered personal data and we may use it for any business purpose.

Refusal to provide personal data

If you refuse to provide us with your personal data when we ask for it, we may not be able to perform the requested operation and you may not be able to use the full functionality of the Website, receive the Services, or get our response. Please contact us immediately if you think that any personal data that we collect is excessive or not necessary for the intended purpose.

Aggregated and de-identified data

If we combine your non-personal data with certain elements of your personal data and such a combination allows us to identify you as a natural person, we will handle such aggregated data as personal data and make sure that we have a legal basis for processing it. If your personal data is de-identified in a way that it can no longer be associated with a natural person, it will not be considered personal data and we may use it for any business purpose.

Disclosure of Personal Data 

IMH does not sell, rent or lease its customer lists to third parties.

Data processors. IMH may share data with trusted partners to help perform statistical analysis, send you email or postal mail, provide customer support, or arrange for deliveries. All such third parties are prohibited from using your personal data except in the provision or delivery of information, tools, resources, e-books and such like that you have requested through download options with IMH, or in the provision of third party services to IMH and they are required to maintain the confidentiality of your personal data. Our list of data processors includes:

  • Hosting service provider Digital Ocean located in the United States;
  • Cloud storage service provider Google located in the United States;
  • Newsletter service provider Mailchimp located in the United States;
  • Developing service provider Clever Code Lab located in Ukraine;
  • Marketing service providers Facebook, Linkedin, Twitter, Tiktok, Wistia, Canva, Google, and Twitch; 
  • Analytics service providers Google Analytics and Mixpanel located in the United States;
  • Payment service providers Stripe and PayPal located in the United States;
  • Live chat service provider Intercom located in the United States; and
  • Our independent contractors and consultants.

The list of our data processors may change from time to time. We will put reasonable efforts to update this Privacy Policy when a material change to the list of our data processors occurs.

Should IMH undergo a sale, merger, consolidation, change in control, transfer of substantial assets, reorganization, or liquidation, IMH’s accumulated customer information will be treated as an asset and, like other business assets, subject to transfer to or acquisition by a third party. We may also disclose information about our users in connection with a commercial transaction where we, or any one of our businesses, is seeking financing, investment, support, or funding.

With your consent or at your direction we may share your personal data with a third party.

IMH will disclose your personal data, without notice, only if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on IMH or the site; (b) protect and defend the rights or property of IMH; and, (c) act under exigent circumstances to protect the personal safety of users of IMH, or the public.

Your technical (non-personal) data may be disclosed to third parties for any purpose. For example, we may share it with prospects or partners for business or research purposes, for improving the Services, responding to lawful requests from public authorities or developing new products and services. 

International transfers

Some of our data processors listed above are located outside the country in which you reside. For example, if you reside in the European Economic Area (EEA), we may need to transfer your personal data to jurisdictions outside the EEA. In case it is necessary to make such a transfer, we will make sure that the jurisdiction in which the recipient third party is located guarantees an adequate level of protection for your personal data or we conclude a data processing agreement with the respective third party that ensures such protection. We will not transfer your personal data internationally if no appropriate level of protection can be granted.

Commercial Communication

If we have your email address, we may, from time to time, send you a newsletter informing you about the latest developments related to the Services and our special offers. You will receive our newsletters in the following instances:

  • If we receive your express (“opt-in”) consent to receive marketing messages; or
  • If you voluntarily subscribe for our newsletter; or
  • If we decide to send you information closely related to Services already used by you.

The newsletters sent by us may contain tracking pixels that allow us to conduct analysis of our marketing campaigns. Tracking pixels allow us to see whether you opened the newsletter and what links you have clicked on. We use such information to conduct analytics and pursue our legitimate business interests.

If necessary, we will send you important informational messages, such as confirmation receipts, order updates, payment information, technical emails, and other administrative updates. Please note that such messages are sent on an “if-needed” basis and they do not fall within the scope of commercial communication that may require your prior consent. You cannot opt-out from service-related notices. 

Tracking Technologies & Advertising & Analytics Services

We and our third-party partners and vendors may use tracking technologies, such as cookies, pixels, and web beacons and collect and store information about you when you use or interact with our Services, marketing communications, advertising content and/or third party websites, in order to provide you with targeted advertising based on your browsing activities and interests. These third parties automatically receive your IP address or mobile device identifier when you access the Services or third party websites. They may also use tracking technologies to measure the effectiveness of advertisements, to personalize the advertising content, and to serve you advertisements that are relevant to your regional location. We may also use information collected using third-party cookies and beacons on the Services and in our emails to deliver advertising about our Services when you visit third-party websites. For more information about opting out from such tracking technologies, please refer to our Cookie Policy.

Your Choices/How to Opt Out

Any recipient of email notices/newsletters/surveys may opt out of receiving them at any time. To opt out of receiving emails, follow the unsubscribe instructions located near the bottom of each service update, newsletter, or promotional email, or email your request to [email protected]

If you do not wish for IMH to share the information you supply when you register for an event or conference, such as your name, company name, postal address, or email address, with the event’s sponsors, please specify this in an email to [email protected]

To opt out of Cookies you can opt out at here or by email at [email protected] 

Turning off tracking technologie. You can choose to have your computer warn you each time a persistent or session cookie is being sent, or you can choose to turn off such cookies through your browser settings. Each browser is a little different, so look at your browser’s Help menu to learn the correct way to modify your cookies. 

Google is one of the companies that we use to serve advertising and perform analytics on some of the Services. To learn about Google Analytics’ currently available opt-outs for the Web, click here. To learn more about how Google uses cookies in advertising, you can visit the Google Advertising Privacy & Terms policy located here

Links To Other Websites 

IMH is not responsible for the content or the privacy policies of websites to which it may link. This Privacy Policy applies solely to information collected by IMH. You should consult the respective privacy policies of any applicable third parties to learn more about their privacy practices.

How We Keep Your Personal Data Secure 

To help prevent unauthorized access, maintain data accuracy, and ensure the appropriate use of information, we have put in place appropriate technical, organizational, physical, electronic, and managerial procedures designed to protect the personal data we collect. The measures we use are designed to provide a level of security appropriate to the risk of processing your personal information. Our security measures include secured networks, encryption, access limitation, anonymisation, and carefully selected data processors.

Please understand, however, that while we try our best to safeguard your personal data once we receive it, no transmission of data over the Internet or any social media or other public network can be guaranteed to be 100% secure.

To help protect the privacy of your own personal data, including maintaining the confidentiality of any account information or access credentials, we recommend you take precautions to protect the security of any personal information that you transmit over any public or untrusted network by using encryption and other techniques to prevent unauthorized persons from intercepting or receiving any of your personal data. You are responsible for the security of your information when using unencrypted, open access, public or otherwise unsecured networks.


Our Services are directed at a general audience and not directed to those under the age of 18. IMH asks that minors not submit any personal data. IMH does not knowingly collect personal data from individuals under 16 years of age and if we obtain actual knowledge that a user is under 16 years of age, we will take steps to remove that individual’s personal data from our systems.

How Long We Retain Your Personal Data

We retain personal data we collect from you where we have an ongoing legitimate business need to do so. For example, we retain information in order to provide you with the Services, to comply with applicable legal, tax, or accounting requirements, and to enforce our agreements, prevent fraud, assist with investigations, resolve disputes, analyze or troubleshoot programs, enforce our terms of use, or take other actions permitted by law. We may also retain information to prevent re-registration in the event that your account has been suspended or terminated or to create an archival copy of your information, which might be used by us for record keeping and internal purposes.

Your Data Protection Rights

You may request access to or ask us to correct, update, or delete your personal data. In addition, you can object to processing of your personal data, ask us to restrict processing of your personal data, or request portability of your personal data.  Similarly, if we have collected and processed your personal data with your consent, you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your personal data conducted in reliance on lawful processing grounds other than consent.

You have the right to complain to a data protection authority about our collection and use of your personal data. For more information, please contact your local data protection authority. 

To exercise your right, you can contact us by email at [email protected]. We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws no later than within 30 days. We may ask you to verify your identity in order to help us respond efficiently to your request.

We do not discriminate against you if you decide to exercise your rights. It means that we will not (i) deny any goods and services, (ii) charge you different prices, (iii) deny any discounts or benefits, (iv) impose penalties, or (v) provide you with lower quality services.

Changes To This Privacy Policy

From time to time, IMH may update its Privacy Policy. Where these changes are material in nature we may notify you either by prominently posting a notice of such changes prior to implementing them, by directly sending you a notification, or by posting the most recent version of the Privacy Policy on the Website with the “Last Updated” date posted at the top. You should check the Website frequently for updates. We encourage you to review this Privacy Policy frequently to be informed of how IMH is collecting and protecting your personal data.

Contact Information 

If you have any questions, comments or concerns, please contact us using the details below:

Clifton Technologies APS t/a Influencer Marketing Hub, Flaesketorvet 68, Copenhagen, Denmark 1711

Email : [email protected]