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How brands pay influencers in multiple countries: contracts, tax...
The Friday the payouts were due A skincare brand is closing out a fall campaign with...
SAMY Acquires Get Engaged to Accelerate U.S. Expansion
Global social-first marketing agency SAMY has acquired Atlanta-based Get Engaged in a...
How NOBULL Uses Athletes and Creators to Reach New Audiences
NOBULL made its name in CrossFit, where serious training, functional footwear, and a...
How Mugsy Built a Creator Marketing Strategy Around Stretch Denim
Most jeans are easy to understand until you have to spend an entire day wearing...
Social Media Integration: How to Align Your Strategy With Your...
Social media integration often starts with launching social accounts, linking to them...
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Tracking Influencer Content at Scale: Why AI Sees What...
Something fundamental has changed about how brands show up on social media. The old model...
How Brooklinen Built an Influencer Marketing Strategy Around...
Buying sheets online asks people to judge comfort through a screen. Brooklinen found a...
How Huk Built an Influencer Strategy Around Fishing Insiders
Fishing apparel has to earn credibility in places where conditions expose every product...
The 8 Best SERP Tracking Tools in 2026
A ranking is a timestamped snapshot, and it starts decaying the moment it is recorded...
How AI Agents Scale Influencer Marketing Campaigns
Influencer marketing has outgrown the spreadsheet. A decade ago, a brand might run a...
How Orbitkey Built a Global Brand Around Products People Can See...
Orbitkey products tend to explain themselves once videos start filming. Loose keys...
Where Social Media Marketing Ends and Brand Strategy Begins
Everyone’s chasing that viral post, but brands that really win in the long run figured...