Linqia is the leading independent influencer marketing agency in the US, while Resonate is Linqia’s AI-powered proprietary influencer marketing technology platform built for collaboration and impact. Resonate is integrated with all major social media platforms to give brands access to 18MM+ creators. Brands and Linqians can find and filter creators by leveraging more than 10 billion data points, integration with Google Vision, and deep creator audience data, then simplify influencer marketing campaign management via custom work flows, navigating each step within our platform. The launch of a conversational AI copilot within Resonate—Marco AI—has recently made it even more efficient to plan, execute, and analyze influencer marketing campaigns.
Find the Perfect Creators to Partner With
Brands and Linqians can use keyword and contextual search to find and filter creators relevant to your brand, vertical, or product. Resonate allows users to filter by platform, following, engagement rate, creator demographics, audience demographics, and more. Resonate also allows users to filter by volume of sponsored content, avoid surfacing creators with fraudulent followers, and leverage Google Vision to “see” products and logos within existing creator content.
Simplify Campaign Management with Custom Work Flows
Linqia specializes in partnering with complex enterprise brands. Within Resonate, brands are able to customize work flows to accommodate multiple teams and team members in campaigns and push creators, briefs, and content to them to review in the right order. Linqia’s brand partners approve creator/influencer lists, briefs, outlines/script, and content in-platform, allowing for seamless collaboration between their teams, Linqians, and creators. Keeping reviews within Resonate also allows brands to maintain full visibility into comments and feedback, including across campaigns via the Creator Intelligence tool.
Understand Performance in Real Time
The Analytics module within Resonate allows brands to understand the organic and paid performance of their campaigns in real-time via shareable dashboards. This includes standard metrics, such as impressions, engagements, and clicks, but can also be customized to reflect brand KPIs. Users can explore the data at the campaign, creator, and asset level, compare performance across campaigns using Marco AI, Resonate’s conversational AI copilot, and discover AI-powered insights via Conversation Analytics, analyzing consumer comments on organic creator posts to understand sentiment and where consumers are in the purchase funnel.
Explore and Repurpose Your Content
Brands can also leverage the Content Library within Resonate to browse all (organic and paid) assets from their campaigns. Users can download assets directly from the Content Library and share selected content with other team members easily. Within the Content Library, it’s easy to keep track of how many months of usage rights brands have left for each asset and Linqia can negotiate extensions to these usage rights as needed. Brands can also leverage Resonate Studio—the in-platform video/image editing suite—to make changes to assets, for example, by cropping to different dimensions or trimming video length.
Meet Marco AI
Named after Linqia’s starfish mascot, Marco AI is Linqia’s conversational artificial intelligence copilot, built directly into Resonate. Brands and Linqians interact with Marco through simple, natural-language prompts to derive insights from previous and current campaigns, source new, high performing creators, and create and optimize briefs for maximum audience impact. Marco AI is already making influencer campaigns simpler and more effective, with early results demonstrating a ~10% increase in efficiency in Linqia-run influencer marketing campaigns.