PartnrUP

PartnrUP is an AI-powered influencer marketing and creator commerce platform that helps brands recruit creators, manage partnerships, produce content, and connect influencer activity to measurable business results. Founded in 2006 and headquartered in Boston, Massachusetts, the company combines self-service software, AI-driven automation, and managed marketing services.

PartnrUP's offering extends across influencer discovery, automated recruitment, campaign management, product gifting, affiliate marketing, user-generated content (UGC), and ecommerce content distribution. Its technology connects these activities with Shopify, Amazon, affiliate networks, and retail measurement tools, allowing brands to coordinate creator relationships across social media and commerce channels.

The company reports a network of more than 300,000 creators, supplemented by AI agents that identify and recruit influencers beyond its existing network. Its client experience spans consumer electronics, consumer packaged goods, food and beverage, beauty, fashion, and wellness, with brands including HP, Bayer, Dole, Ridge, Goldfish Swim School, and Ultima Replenisher.

A defining aspect of PartnrUP is its combination of creator marketing expertise and automation. Its AI agents handle activities such as creator sourcing, recruitment, follow-ups, and campaign preparation, while marketers retain control over creator selection, creative direction, and commercial decisions. The company reports 3.4 times faster paid campaign setup, 52% more creator applications, and 41% fewer recruitment emails through its automated workflows.

PartnrUP also provides managed services for brands that prefer to outsource campaign strategy and execution. Its published work includes campaigns for NVIDIA Studio, Lenovo and Microsoft, Jimmy Dean, Midol, and Boon, demonstrating experience across creator-led storytelling, paid amplification, and retail-focused content distribution.

Pricing

PartnrUP offers free marketplace access, month-to-month self-service subscriptions, guided support packages, and custom enterprise and managed-service arrangements.

The pricing structure reflects different levels of software access and operational support. Brands can manage campaigns themselves, receive ongoing assistance from PartnrUP's team, or outsource larger creator marketing programs.

Free Marketplace Posting

PartnrUP's free marketplace option allows brands to get started with creator marketing without a monthly subscription. It operates on a 20% usage-fee model and is intended for businesses exploring creator collaborations before investing in a more extensive program.

AI-powered recruitment is not included, making this option more suitable for straightforward marketplace activations than brands seeking automated creator sourcing.

Pro: $299/Month

Pro is PartnrUP's entry-level paid self-service plan, designed for smaller brands that want to manage their influencer marketing campaigns independently.

It provides access to AI-powered recruitment and campaign support, allowing marketers to coordinate creator collaborations using PartnrUP's software rather than relying entirely on manual outreach and administration.

The plan operates month to month and carries a 10% AI collaboration fee.

Grow: $699/Month

Grow is intended for brands running more frequent influencer campaigns and expanding their creator marketing operations. It builds on PartnrUP's self-service model, supporting businesses that need to coordinate more ongoing creator activity while retaining direct control over campaign planning and execution.

Like Pro, Grow operates month to month and carries a 10% AI collaboration fee.

Guide: $699/Month

Guide is designed for brands that want to manage their campaigns internally but benefit from expert guidance and ongoing support. Rather than handing over campaign execution completely, businesses can continue operating the platform while drawing on PartnrUP's creator marketing expertise.

Guide requires a six-month commitment and carries a 10% collaboration fee.

Scale: $1,499/Month

Scale provides a more hands-on level of support for established brands managing recurring creator marketing programs. It is intended for businesses that need greater operational assistance while continuing to work through PartnrUP's technology and campaign management infrastructure.

Scale requires a six-month commitment and carries a 10% collaboration fee.

Enterprise and White Label: Custom Pricing

PartnrUP offers customized enterprise arrangements for larger brands and agencies with more complex requirements. These can include advanced campaign workflows, bespoke integrations, white-label branding, high-volume creator programs, and customized AI automation.

Enterprise customers can also access Forward Deployed Engineer support to develop AI agents around their internal processes and connect workflows with existing business systems.

Pricing depends on the organization's technical, operational, and service requirements.

Managed Services: Custom Pricing

For brands that prefer to outsource influencer marketing, PartnrUP provides fully managed services covering strategy, creator recruitment, campaign execution, media, and reporting. These engagements are scoped according to campaign objectives and the level of service required.

PartnrUP also supports fixed-fee, commission-based, CPM, and hybrid creator compensation structures, allowing campaign budgets and creator incentives to be configured around different marketing objectives.

The Details

PartnrUP combines influencer marketing software with AI-powered recruitment, creator relationship management, commerce integrations, and agency services. Its primary strength lies in connecting these capabilities into a coordinated operating environment.

Rather than requiring brands to manage influencer discovery, content production, affiliate programs, gifting, and retail distribution through separate tools, PartnrUP provides workflows that connect creator activity from initial recruitment through commercial measurement.

The platform supports campaigns across Instagram, TikTok, and YouTube, with additional integrations and services spanning Meta, Google advertising, Shopify, Amazon, and established affiliate networks.

AI-Powered Creator Discovery and Automated Recruitment

PartnrUP uses AI agents to identify, evaluate, and recruit influencers based on the requirements of individual campaigns.

The company reports more than 300,000 creators in its existing network, but recruitment is not limited to these profiles. Its AI agents can source additional creators using audience and content signals relevant to a brand's objectives.

Marketers can establish recruitment criteria such as follower ranges, engagement rates, audience demographics, geographic locations, content interests, and keywords. These requirements help determine which creators the platform should prioritize.

Note: The image above is from a Demo account, so certain features discovery features are unavailable.

For example, a beverage brand looking to expand distribution through regional retailers could recruit creators discussing relevant drinks, shopping habits, and lifestyle interests in specific cities. A consumer electronics company could focus on creators producing technology tutorials or product demonstrations.

PartnrUP also supports lookalike creator discovery. Brands can provide examples of influencers they already consider suitable, and the system identifies similar profiles for recruitment.

Once a campaign is activated, AI agents can handle personalized outreach and follow-up communications, directing interested creators into the application process.

The automated recruitment process is designed to improve the efficiency of building creator partnerships. PartnrUP reports generating 52% more creator applications while sending 41% fewer recruitment emails, resulting in a 2.6-fold improvement in recruitment funnel efficiency. The company also reports creator response rates increasing by 40%.

These results illustrate the value of connecting creator discovery with recruitment. Instead of spending substantial time compiling influencer lists and contacting each creator individually, marketers can concentrate on evaluating interested applicants and developing suitable collaborations.

Creator Intelligence, Vetting, and AI Matching

PartnrUP's influencer discovery capabilities extend into creator evaluation, helping brands determine whether potential partners meet their campaign requirements. The platform provides information covering audience demographics, engagement, content relevance, previous partnerships, creator performance, and brand suitability.

Its AI agents evaluate factors such as audience alignment, content quality, authenticity, brand safety, and creator compensation expectations. Marketers can also configure custom application questions to collect information that may not be available through standard social media profiles.

A food brand, for example, could ask applicants about dietary preferences or product familiarity. A retailer-focused campaign could request information about nearby store locations or shopping habits.

These responses become part of the selection process, allowing teams to identify creators whose interests and circumstances align with the campaign.

PartnrUP also provides AI-generated creator fit scores on a five-point scale, accompanied by summaries explaining why individual creators may suit the requirements. The scoring system helps marketers prioritize applications, particularly when campaigns attract large numbers of potential collaborators.

However, PartnrUP retains human oversight within the selection process. Brands can review creator information, assess content quality, and decide which partnerships to approve.

For customers using its managed services, PartnrUP's team conducts additional evaluations covering brand alignment, content quality, audience credibility, previous collaborations, and potential reputation concerns.

This combination of automated screening and professional judgment is especially relevant for brands developing long-term creator relationships rather than simply purchasing individual sponsored posts.

AI Agents and Campaign Development Automation

PartnrUP's AI capabilities extend beyond influencer discovery into campaign planning, creative strategy, recruitment administration, and ongoing workflow management.

Its campaign builder allows brands to establish the foundations of a creator program, including the campaign objective, products, audience requirements, compensation model, deliverables, and budget.

The platform then uses this information to help generate campaign materials such as outreach emails, creative briefs, content concepts, suggested hooks, talking points, and shot lists. Brands can review and edit the materials before activating recruitment.

PartnrUP also retains brand information and reusable creator personas, reducing the need to recreate targeting and campaign requirements for every activation. This becomes particularly useful for businesses managing recurring promotions, seasonal campaigns, or several product lines.

For instance, an ecommerce brand running monthly creator activations can reuse established audience personas and campaign configurations while updating the promoted products, creative direction, or geographic targeting.

Once the campaign is published, PartnrUP's AI agents can begin recruiting creators according to the approved requirements. The platform also uses automation to support applicant screening, creator communications, administrative coordination, and deadline monitoring.

PartnrUP reports that its AI-powered automation makes paid campaign setup 3.4 times faster. Its September 2026 platform rebuild reduced average campaign configuration time from 28.4 minutes to 8.3 minutes.

The broader operational improvements also extend into campaign coordination. PartnrUP reports a 70% reduction in internal coordination time through its automated workflows. The practical advantage is that brands can reduce repetitive campaign administration while keeping marketing teams focused on strategy, creative decisions, and relationship development.

Creator Relationship Management and AI-Powered Brand Communities

PartnrUP includes creator relationship management tools designed to support both individual campaigns and ongoing brand communities. The platform maintains creator profiles, contact information, collaboration histories, campaign participation records, communication threads, and performance information.

This gives brands a centralized record of their relationships instead of requiring marketers to piece together information from emails, spreadsheets, and previous campaign reports.

Brands can organize creators into shortlists, identify favorites, review previous collaborations, and coordinate recurring partnerships. These capabilities are particularly useful for businesses building ambassador communities or always-on micro- and nano-influencer programs.

Rather than recruiting completely new creators for every campaign, brands can identify reliable collaborators and involve them in future promotions.

PartnrUP's AI recruitment capabilities also help expand these communities by identifying creators with similar characteristics to existing brand advocates.

Its work with Taste Republic demonstrates how a smaller creator program can develop into a broader initiative. The gluten-free pasta brand initially worked predominantly with nano and micro influencers to produce retail-focused content around its products. That early program involved 11 influencers producing 22 Instagram posts and 45 Instagram Stories, generating 10,990 engagements.

Taste Republic subsequently expanded its creator initiatives into additional retail campaigns. PartnrUP reports a reach of 13.6 million and approximately 1.5 million likes across the broader program.

The example illustrates the value of developing creator relationships that can support recurring promotions and different commercial objectives over time.

Influencer Campaign Planning and Management

PartnrUP supports several influencer campaign models, including paid creator posting, UGC production, product gifting, affiliate partnerships, and hybrid programs. Brands can define campaign objectives, target creators, compensation, content requirements, collaboration timelines, and approval procedures.

For posting campaigns, creators agree to publish specified content on their social channels. UGC campaigns focus on producing assets for brand use, while gifting campaigns distribute products without necessarily requiring a public post.

The platform also supports campaigns with multiple deliverables across Instagram, TikTok, and YouTube. Marketers can define the content formats, number of posts, required hashtags, account tags, posting deadlines, and contractual terms.

Campaign managers can monitor creator applications and progression through negotiation, contracting, production, approval, and completion.

PartnrUP's customizable management views help teams organize this information around their operational priorities.

For example, a marketing manager can create a view showing creators awaiting approval, while an account manager can focus on partnerships requiring negotiation or content review. Shared shortlists and voting links also support collaboration between internal teams, agency partners, and clients.

PartnrUP's managed services provide an additional execution option for brands that prefer to have its team handle creator strategy, sourcing, and campaign coordination.

Its campaign for Lenovo and Microsoft demonstrates this broader approach.

PartnrUP recruited creators from different creative disciplines to show how Lenovo Slim laptops and Microsoft tools supported their work. The campaign used creator-led storytelling to communicate product benefits while supporting retail marketing objectives.

According to the company's case study, the campaign generated three times its retail traffic target and twice its engagement benchmark.

The campaign demonstrates PartnrUP's ability to combine creator selection, creative development, and distribution into a coordinated marketing initiative.

UGC Production, Content Approval, and Usage Rights

PartnrUP supports the management of creator-generated content from initial briefing through production, approval, and subsequent reuse. Brands can commission photography, short-form videos, product demonstrations, testimonials, and other creator assets according to their campaign objectives.

The platform allows marketers to communicate creative requirements through written instructions, visual references, suggested concepts, and content guidelines.

Creators can submit their work for review, while brands can manage approvals, feedback, and revisions before publication. Preapproval is optional, allowing companies to establish the appropriate level of control for each campaign.

This is particularly valuable for organizations operating in categories where product claims, brand messaging, or regulatory considerations require additional review.

PartnrUP also allows brands to establish usage rights as part of the creator agreement. These can include organic content usage, ecommerce reuse, paid media permissions, allowlisting, and exclusivity arrangements.

Brands intending to use influencer content in advertising can therefore establish the relevant permissions before production begins.

PartnrUP's NVIDIA Studio campaign offers a useful example of creator-led content development.

The company worked with creator Karen Cheng to produce content demonstrating NVIDIA Studio's creative technology through an imaginative visual concept.

The campaign used the creator's storytelling style to communicate the product's capabilities rather than relying solely on conventional technical demonstrations. PartnrUP reports 28 million impressions, twice the campaign's reach goal, and three times its clicks goal.

The example demonstrates how creative direction and influencer selection can work together to produce content that serves both the brand's messaging objectives and the creator's established audience.

Product Gifting and Shopify Fulfillment

PartnrUP supports product gifting and seeding programs for brands that want to introduce products to creators and encourage authentic product experiences. The platform allows marketers to establish gifting campaigns, recruit suitable creators, collect shipping information, and coordinate product distribution.

Its Shopify integration adds product catalog synchronization and fulfillment-related workflows. Brands can connect product information, offer creators relevant items or variations, collect delivery details, and track shipments through the campaign management process.

This reduces the administrative work normally involved in coordinating product seeding across multiple creators.

For example, a fashion brand could allow selected creators to choose relevant product sizes or styles, while a beauty company could provide different products based on individual creator preferences. Shipment notifications and tracking help creators and campaign managers understand when products are dispatched and delivered.

Brands can then coordinate post-delivery content collection or subsequent creator activity according to the campaign requirements.

PartnrUP distinguishes gifting from paid posting campaigns. A gifting activation does not automatically require the recipient to publish content, while paid campaigns can include contractual posting or production requirements.

This flexibility allows brands to use gifting for awareness and relationship development or combine products with fixed fees and affiliate commissions when more specific deliverables are required.

The company also identifies Amazon product catalog integration as an upcoming capability, distinct from its existing Amazon content syndication functionality.

Affiliate Marketing and Creator Commerce

PartnrUP connects influencer recruitment and relationship management with affiliate marketing, allowing brands to operate creator programs that combine content production and performance-based compensation. Its supported integrations include CJ, Rakuten, impact.com, Awin, and FlexOffers.

The platform supports affiliate recruitment, commission-based offers, unique tracking links, promotional codes, creator-level attribution, commission monitoring, and sales reporting. Brands can structure collaborations around fixed payments, commissions, CPM arrangements, or hybrid compensation.

For example, an ecommerce company could pay creators a fixed production fee while offering additional commissions on attributed purchases. A gifting program could similarly provide creators with products and an affiliate opportunity, allowing participants to earn commissions when their content leads to sales.

This flexibility is relevant for brands developing long-term creator programs where compensation may vary according to the type of collaboration and commercial objectives. PartnrUP also connects affiliate activity to its broader campaign management system.

Rather than managing recruitment in one platform and creator communications in another, teams can coordinate relationships while monitoring relevant affiliate performance through integrated reporting.

The platform supports metrics such as affiliate clicks, attributed orders, units sold, commission rates, creator earnings, revenue, and average order value. This gives marketers a more commercially focused view of individual creator partnerships.

The availability of individual metrics and settlement functions depends on the connected affiliate network and the configuration of the brand's program.

Shoppable Video and Ecommerce Content

PartnrUP helps brands extend the commercial value of creator content beyond its original social media publication. Its shoppable content capabilities connect creator videos and product imagery to ecommerce experiences, including Shopify storefronts, branded shopping destinations, and product showcases.

Brands can use creator content to demonstrate products, answer potential customer questions, and provide additional context during the shopping process.

PartnrUP's Shopify shoppable-video application allows merchants to bring creator videos into storefront experiences, connect content with products, and create interactive shopping opportunities. This is particularly relevant for ecommerce businesses that already invest in influencer content but want those assets to continue supporting sales after the original social campaign ends.

A product demonstration created for TikTok, for example, may also be useful on a product detail page where shoppers are comparing features or evaluating whether an item meets their needs.

PartnrUP's approach allows businesses to treat creator content as a reusable commercial asset rather than a single sponsored post.

Its content and commerce capabilities also extend into affiliate links, retail destinations, and product-level performance tracking, creating opportunities to evaluate how different creator assets contribute to shopping activity.

Retail Content Syndication and Shopper Marketing

One of PartnrUP's more specialized capabilities is distributing creator content to retail and ecommerce product pages. The company supports Amazon product detail page video syndication, SKU-level content activation, retailer-focused campaigns, and measurement connected to shopping destinations.

This gives brands an opportunity to place creator demonstrations, testimonials, and product education content closer to purchasing decisions.

PartnrUP's campaign for Jimmy Dean provides a practical example.

The agency recruited creators to produce recipe-oriented video content demonstrating how consumers could use Jimmy Dean products in everyday meals. The resulting assets were distributed across 18 retailers and 90 product pages, extending the campaign beyond the creators' social media audiences. PartnrUP reports a 130% conversion lift associated with the initiative.

The example shows how creator-generated content can support product discovery and evaluation within retail environments rather than functioning exclusively as awareness marketing.

The agency's work with Boon follows a similar model.

PartnrUP recruited parenting creators to produce product-focused content featuring Boon's baby and feeding products, then extended selected assets into Amazon and Target shopping environments. The campaign also included paid media amplification. According to the case study, it exceeded its reach and impressions goals by five times and generated a reported 20% lift in Amazon sales.

These campaigns illustrate PartnrUP's experience connecting creator content with shopper marketing and ecommerce performance.

Its managed services also include new product launch campaigns, retailer-focused activations, and content strategies designed to support product visibility and customer engagement across shopping channels.

Paid Media and Creator Content Amplification

PartnrUP also supports brands that want to extend creator content through paid advertising. Its offering includes creator content selection for advertising, Meta partnership ads, TikTok Spark Ads, YouTube media usage permissions, and coordination with paid media teams.

The platform allows brands to establish the relevant content rights and collaboration requirements before using creator assets in paid campaigns. This is important because content produced for organic influencer partnerships does not automatically include the permissions required for every advertising use.

PartnrUP's contracting and campaign management tools help coordinate these requirements alongside creator compensation and deliverables. Its managed services can also support the strategic and operational work involved in paid amplification.

The Midol campaign illustrates how the company combines organic influencer storytelling with broader distribution. PartnrUP developed a TikTok-first campaign around open conversations about menstruation, selecting creators who could discuss the subject naturally with their audiences.

The content was supported by paid amplification across TikTok and Instagram, alongside retail content distribution. PartnrUP reports that the campaign reached 5.3 million people, generated 24 million impressions, and delivered a 42% traffic lift. The campaign demonstrates how PartnrUP can coordinate organic creator content and paid distribution around a shared campaign objective.

For brands using these services, the distinction between the software and the managed offering remains important. PartnrUP supports the workflows and permissions associated with creator content amplification, while additional media strategy and execution can form part of its service engagements.

Creator Payments, Contracts, and Financial Administration

PartnrUP provides tools for managing the financial and contractual aspects of influencer collaborations. Brands can establish fixed rates, negotiable compensation, affiliate commissions, product-based incentives, and hybrid arrangements.

The platform supports digital creator agreements, payment approvals, creator payouts, tax documentation, campaign budgets, expense tracking, and financial reporting. Compensation terms can be established during campaign setup, helping creators understand what they will receive and what they must deliver.

Brands can also configure content usage rights, exclusivity periods, and other commercial conditions that may influence the creator's fee. For negotiable campaigns, marketers can review creator proposals and exchange counteroffers before finalizing collaboration terms.

The payment workflow connects compensation with deliverable completion and approval. This helps brands organize payments alongside the corresponding creator agreements and campaign records.

For agencies and multi-brand organizations, PartnrUP also offers workspaces that separate client campaigns and associated financial operations.

The wider platform supports cross-market creator relationships and payment administration, although specific payout methods and financial requirements depend on the relevant markets and integrations.

Analytics, Attribution, and Creator Commerce Measurement

PartnrUP's reporting capabilities connect influencer activity with awareness, engagement, traffic, affiliate performance, and retail commerce metrics. The platform provides campaign dashboards and creator-level reporting, allowing brands to examine performance across different campaigns and participating influencers.

At the operational level, marketers can track how many creators have been recruited, which applicants have been approved, how many collaborations have been activated, and whether required deliverables have been completed.

The platform also reports reach, impressions, video views, engagements, engagement rates, and content performance across supported social channels. For brands investing in ecommerce and affiliate marketing, PartnrUP provides additional measurement capabilities.

These include attributed orders, units sold, average order value, affiliate sales, commission payouts, and revenue associated with individual creators. Retail reporting can extend across Amazon, Walmart, Target, and direct-to-consumer destinations, including product- and SKU-level performance where supported.

This allows brands to examine how different creator campaigns contribute to activity across retail channels.

For example, a consumer packaged goods company could compare the content generating social engagement with creator assets producing traffic or attributed sales at specific retailers.

PartnrUP also supports paid media reporting, including metrics such as cost per click, cost per acquisition, and return on advertising spend where the relevant data is connected. Financial reporting can bring together creator fees, gifting costs, affiliate commissions, campaign expenditure, and attributed revenue.

This is particularly valuable for marketing teams attempting to evaluate creator programs beyond reach and impressions.

PartnrUP also supports campaign-over-campaign comparisons and performance trends, helping brands identify effective creators, content formats, and commerce destinations over time.

The scope of reporting depends on the social platforms, retailers, affiliate networks, and connected data sources involved. Some more specialized reporting is also provided through PartnrUP's managed services.

This distinction matters because social engagement reporting, affiliate attribution, retail measurement, and paid media analytics draw on different data sources. PartnrUP brings these measures together where supported, helping brands develop a more complete understanding of creator marketing performance.

Managed Influencer Marketing and Strategic Services

Alongside its software, PartnrUP provides managed influencer marketing services for brands that want experienced campaign teams involved in strategy and execution.

These services include creator marketing strategy, audience targeting, campaign development, influencer sourcing, recruitment, negotiation, content production coordination, paid media, and performance reporting.

PartnrUP also works on specialized initiatives such as new product launches, shopper marketing campaigns, and YouTube content programs supporting search and AI-driven discovery.

Its managed approach allows brands to outsource activities that require ongoing coordination or specialist expertise while benefiting from the company's underlying technology. This becomes particularly relevant when campaigns involve different creator types, multiple content formats, retail distribution, and paid amplification.

PartnrUP received two Silver awards at the 2024 U.S. Partnership Awards for influencer marketing and content partnerships. Its NVIDIA Studio campaign was a finalist for Best Use of Short Form Content at the 2023 Global Influencer Marketing Awards.

The company was also included in the 2023 Awin Power 100, alongside recognition for ease of doing business, support, and customer satisfaction.

These credentials complement the platform's technology offering by demonstrating experience in the strategic and creative aspects of influencer marketing.

Conclusion

PartnrUP combines AI-powered creator recruitment, campaign management, and creator commerce capabilities in a platform designed to help brands develop more efficient, commercially connected influencer programs.

Its strongest differentiator is the relationship between these functions. Brands can use AI agents to recruit creators, manage their participation, produce reusable content, coordinate gifting and affiliate programs, and evaluate performance across social media and shopping destinations.

The company's reported improvements in recruitment efficiency and campaign preparation demonstrate the operational benefits it is developing, while its work for brands such as Lenovo, NVIDIA Studio, Jimmy Dean, Boon, and Midol provides examples of its broader campaign execution experience.

PartnrUP is particularly relevant for businesses building recurring creator communities, coordinating content across social and ecommerce channels, or seeking to connect influencer activity with measurable commercial outcomes.

Its managed services and enterprise customization also make it suitable for organizations requiring more strategic assistance or workflows adapted to existing internal processes.

The main considerations are commercial and operational. Brands should select between self-service, guided support, enterprise customization, and fully managed execution according to their campaign requirements, while accounting for applicable collaboration fees and the capabilities supported by their connected platforms.

For organizations looking to move beyond individual influencer activations toward a more coordinated creator marketing and commerce program, PartnrUP offers a combination of automation, execution expertise, and performance measurement that addresses both the creative and operational sides of influencer marketing.