We have reviewed many influencer marketing platforms on this site. We have published 75+ reviews and are unlikely to run out of platforms to examine for some time yet.
While we haven't seen statistics solely about the number of platforms, Statista reported a combined 1,360 influencer marketing agencies and platforms in 2020.
With this level of competition, many influencer marketing platforms and agencies have chosen to specialize. For example, some platforms identify as eCommerce influencer marketing platforms, like the ones listed in this article.
Why Choose an eCommerce Influencer Marketing Platform?
One of the primary reasons for influencer marketing's success is working with social media experts with niche audiences. Your goal is to find influencers whose followers match your target audience.
For example, if you're a firm that engages in (or services) eCommerce, you will want to work with influencers who attract the types of people likely to buy your products. Some influencer marketing platforms are better at finding suitable eCommerce influencers in your niche than others.
The aim of any influencer marketing campaign is to encourage relevant influencers to inspire their followers to buy your product or service. However, all too often, firms forget the importance of the word "relevant."
There is little value in working with an influencer whose followers are unlikely to take an interest in your product. In the case of an eCommerce store, this could be because the influencer's followers are the "wrong" types of people to buy your products, possibly because they are the "wrong" demographic, or they are not the type of people likely to spend money online.
Some prominent influencers (macro- or mega-influencers) may have vast numbers of followers, only a small portion of whom would ever have an interest in your product. Also, some social sites are better for shopping than others.
For example, influencers on Instagram or TikTok are far more likely to be successful for eCommerce brands than Facebook influencers because both Instagram and TikTok have embraced eCommerce and social shopping.
One of the most challenging tasks firms face is finding suitable influencers. Unfortunately, it isn't as if there is a directory of appropriate influencers. Although the role of influencer marketing platforms has expanded over the last few years, the core activity for most is still influencer discovery.
These are effectively networking platforms where influencers and businesses can discuss terms for influencer marketing campaigns. eCommerce influencer marketing platforms are essentially the same as other influencer platforms, but many have specialist tools to make life easier for eCommerce firms.
Upfluence has evolved from a marketplace into an all-in-one influencer platform over the last few years. Brands can use it to connect and collaborate with content creators, generate quality content, manage payments, and nurture meaningful relationships that drive results.
It has expanded its integrations and now includes integrations with popular eCommerce software, such as Shopify and WooCommerce. It even integrates with other marketing platforms, such as Refersion and Klaviyo.
Upfluence stresses how you can use it to drive sales from your influencer campaigns and boost your ROI. With its eCommerce integrations, you can connect your Shopify or WooCommerce store to your Upfluence account to find influencers in your existing customer base. You can then enrich their customer profiles with social data to identify the best ambassadors for your brand.
Upfluence also includes social listening technology to uncover influencers who already interact with your brand or talk about your products. Then, you can turn these influencers into brand ambassadors.
You can go one stage further by onboarding selected influencers to your affiliate program by reaching out to them straight from Upfluence’s platform. This can include issuing personalized promotion codes natively compatible with your online store and watching your eCommerce sales grow.
Designed to help small and medium enterprises with their influencer marketing campaigns, Creator.co leverages the power of micro influencers and the high-quality content that they produce.
Similar to other influencer marketing platforms, it bridges the gap between brands and influencers. It has a Discover tool that lets you find influencers from its database of 500 million. To help make the search easier, you’ll get data on your selected influencers to see whether they’re the right fit for your business.
What sets Creator.co apart is it lets brands choose between self-service and community-driven options for campaigns. It gives you the option to let the software take care of the rest of your campaign after you’ve built it and selected your ideal influencer. Its automation features also come in handy for small companies operating on limited budgets.
Its self-service feature lets you take a more hands-on approach to your influencer marketing campaigns, from selecting creators to campaign management and analytics. The great thing about Creator.co is that even if you opt for the self-serve option, you still have access to crucial elements like unlimited collaborations, Creator Deep Insights, and creator post performance. You’ll also get some help from Creator.co’s Campaign Specialists so you know you’re on the right track.
Two of the top features it’s currently working on are its Marketplace + and Affiliate Programs. Marketplace +, dubbed “creator-powered commerce”, puts your brand and products in global creator storefronts. With the goal of reinventing social commerce, Creator.co’s Marketplace + is designed to support independent brands that work toward making the world a better place, like minority-owned businesses and PETA-certified enterprises. Once live, this feature will be available for Shopify and WooCommerce. Brands will first need to apply to get approved. Once done, you can start connecting your store, listing your products, and inviting other creators to promote your brand via their storefronts.
Another upcoming feature is Creator.co’s Affiliate Programs, which will let you connect your store, set commissions, and find influencers to promote your offers. What’s great about this service is you can monitor your affiliates’ performance. Plus, commissions are automatically paid so you won’t have to worry about manually checking each and every transaction.
SARAL is built for eCommerce teams that want influencer marketing to function like a revenue channel. Instead of treating creators as short-term collaborators, the platform is designed to help brands build a consistent pipeline of influencers who generate both content and sales, with a clear link to performance metrics like ROAS and customer acquisition cost.
Where SARAL stands out in the eCommerce stack is how tightly it connects influencer workflows to commerce outcomes. Through integrations with platforms like Shopify, brands can generate affiliate links, track discount code usage, and attribute revenue directly to individual creators.
That makes it easier to identify which partnerships are actually driving conversions, not just engagement, and reallocate budget toward top-performing influencers.
SARAL automates outreach with personalized email sequences, follow-ups, and inbox management, allowing brands to scale from a handful of creators to hundreds of active relationships. At the same time, its creator CRM keeps track of every stage, from initial contact to product seeding and affiliate activation, which is critical when managing large creator pipelines tied to inventory and fulfillment.
Content also plays a central role in SARAL’s approach. Influencer-generated content is not treated as a byproduct of campaigns but as a core asset for paid media. Brands can identify high-performing creators and repurpose their content into Meta ads and other paid channels, effectively turning influencer marketing into a creative engine that improves paid social efficiency.
For eCommerce brands looking to reduce dependence on paid acquisition alone, SARAL offers a more structured way to scale influencer programs. It combines discovery, outreach, affiliate monetization, and content reuse into one workflow to enable teams to build a creator ecosystem that compounds over time and contributes directly to revenue growth.
Refersion began as an affiliate marketing platform but quickly saw similarities between affiliate and influencer marketing. As a result, you can now use their software to assist with both types of marketing activities.
It helps brands create and manage vast affiliate (and influencer) marketing networks, tracking the thousands of small transactions brand affiliates and influencers generate, making payouts and reporting more streamlined than possible with an Excel spreadsheet. When it comes to eCommerce, the lines between influencer and affiliate marketing are decidedly blurred.
While Refersion doesn’t pretend to be a comprehensive influencer marketing platform, offering all possible services, it integrates well with other tools, such as Upfluence, #paid, and Cohley.
One of the first things you do when signing into Refersion is to integrate your eCommerce solutions, e.g., Shopify, BigCommerce, WooCommerce, Magento, Stripe, and Chargebee. However, even if your eCommerce platform isn’t on that list, you can still create a custom integration with Refersions’s API.
The platform includes the Refersion Marketplace, where you publish a campaign (an “Offer”) with specifics about what you need and what you’re paying and wait for people to apply to participate. The platform sets you up with a landing page with trackable links and coupon codes. You can structure your offers in a way that makes the most sense for each campaign.
This affiliate marketing platform helps brands scale their affiliate, influencer, and brand ambassador programs by simplifying management, reporting, and ensuring accurate tracking. This platform allows brands to easily manage all types of partnerships in one system.
Unique first-party tracking to ensure affiliate sales don't get missed
Variety of performance reports
Does not integrate with Amazon
Does not support Multi-Level Marketing commissions
Best for: Medium to Large Size E-commerce brands
4.6 out of 5 stars
This affiliate marketing platform helps brands scale their affiliate, influencer, and brand ambassador programs by simplifying management, reporting, and ensuring accurate tracking. This platform allows brands to easily manage all types of partnerships in one system.
If your goal is not just finding influencers, but turning creator content into a repeatable Meta acquisition engine, this is your platform to go. Its strongest angle is the bridge it creates between influencer operations and paid social performance. Instead of stopping at discovery or outreach, it pushes the workflow all the way into whitelisting, Meta Partnership Ads, creator permissions, UGC collection, creative organization, and paid amplification. For eCommerce brands already investing in Facebook and Instagram ads, that is a meaningful distinction because it makes creator content easier to activate at scale rather than leaving it stuck in spreadsheets, inboxes, and scattered folders.
What makes the platform particularly relevant for this article is that its Facebook advertising value is tied to commerce execution, not just campaign coordination. A team can source creators, collect UGC, evaluate which assets are producing impressions, clicks, and conversions, then move the strongest content into whitelisted Meta campaigns and retargeting flows. That makes Influencer Hero especially useful for DTC and eCommerce brands that want creator content to function as performance creative, not just as awareness content. The paid social claims on its site are aggressive, but even beyond those headline numbers, the product direction is clear: this is software built to help brands operationalize creator-led ads in a structured way.
The best way to think about Influencer Hero is as a creator-to-paid-social operating layer for eCommerce teams. It is not just about discovering influencers or sending outreach emails. Its real appeal is that it helps brands turn creator relationships into usable ad inventory for Facebook and Instagram, with enough workflow control to support testing, retargeting, and content reuse over time.
Pricing currently starts at $649 per month, so it makes the most sense for brands that already take influencer marketing and Meta advertising seriously enough to need process, not just access.
AspireIQ began life as an influencer marketplace called Revfluence. Since then, they have changed their name and widened the range of services. They highlight on the front page of their website that they consider themselves the influencer marketing platform for high-growth eCommerce brands.
AspireIQ has over 6 million influencers in its database. It crawls the web, gathers massive data on social accounts, and adds the best ones to the platform. It provides multiple ways for customers to find the right influencers, from a traditional search engine, where you can search for keywords, hashtags, topics, etc., to a “Quickmatch” feature, which is like a “Tinder for Influencers.”
You can even use AspireIQ’s social listening abilities to find quality influencers in other ways, such as monitoring your competitors’ social activity or creating lists of influencers who mention your brands. You can even search for influencers by matching their content to an image you provide. As a result, you can quickly identify those influencers that drive the most sales and revenue and optimize your ad campaigns with whitelisted influencer content to drive ROI at a fraction of the cost.
Connect to your Shopify or WooCommerce store and automate your shipping and tracking. AspireIQ will integrate with your ordering system to ship influencers the products they want and even share tracking info. Bulk-create unique Shopify promo codes and affiliate links for every influencer without ever having to leave the platform. These integrations enable you to continuously pull in buyer data, enrich customer profiles with social engagement data and mentions, automatically ship and track products, and update the records for your store.
Sideqik supports more than ten social networks with over 20 million social profiles. It offers fully integrated influencer marketing, with out-of-the-box integrations with many networks and marketing technology that firms use. These integrations are not one-size-fits-all, and where necessary, Sideqik works in close partnership with clients to build out custom integrations with other tools. In addition, Sideqik is an open platform that you can integrate into your existing ecosystem, offering APIs that your team can access and customize as needed.
Sideqik features a complete Shopify integration that lets you track conversions and see precisely how marketing campaigns impact your brand’s bottom line. You can use it to track marketing ROI, identify trends to empower your marketing decisions, track conversions directly to their source (including views, purchases, form submissions, cart activity, and more), pay influencers, and remarket more effectively to turn leads and promos into actual sales.
When you start influencer discovery, Sideqik analyzes your social followers and evaluates each of them for their influence, not just based on followers and engagement, but on topic relevance. Sideqik then widens its search for relevant influencers who could potentially meet your needs. Sideqik’s influencer profiles offer very detailed information, and they assign influencers an Influence Score on a scale of 0 to 100.
When you’ve identified potential influencers, Sideqik blasts out an email to all of them with an invitation to apply to participate for rewards. Sideqik continues to analyze and look for recruits during your campaigns.
The platform provides users with “blueprints” for more than a dozen different campaign types, each with its own goals and actions. Then, all you have to do is customize each campaign and launch it.
In addition, you can integrate your account with Google AdWords or Analytics, Facebook Ads, or Twitter Ads. Sideqik uses tracking pixels to retarget ads back to those who show interest but aren’t quite ready to seal the deal.
8. Top 18 eCommerce Influencer Marketing Software & Platforms
Although Gen.video is relatively new to influencer marketing, its parent company, Expo Communications, has nearly twenty years of experience in marketing, user-generated content, and eCommerce. Gen.video takes the best of influencer marketing and integrates it into a content syndication network. As the platform’s name indicates, its focus is on sourcing video content tied to specific products.
The platform targets mid-market brands with an eCommerce footprint. You can opt for self-service, fully managed services, or one-off campaigns.
Gen.video doesn’t include an influencer discovery tool, and you will have to bring your own roster of influencers (or discover them elsewhere). However, Gen.video provides excellent tools for relationship management.
When you start a campaign, you set a budget and allocate portions to your paid efforts and costs for free products. You then create a brief with all the usual information, including targeted products and the influencers you intend to use. Then, once your campaign goes live, Gen.video pulls in data from just about anywhere that sells these products and reports on these results, not just from your eCommerce store but from many other retailers and markets as well.
Afluencer offers a set of tools for both brands and influencers. Influencers can register on the platform by completing a short sign-up process after which they’ll get an Afluencer profile link that they can promote on their own social media accounts.
Alternatively, they can find potential collaboration opportunities via their Collab Directory where they can apply directly to a program that’s a good fit for their skills. Though, if scrolling through the directory sounds like too much manual work, you can just wait for their email newsletter with good collab opportunities matched to your profile or let your influencer concierge reach out to you.
Brands follow a similar process to get started. They also first need to register their brand before they can post a collab. A collab is basically an outline of what you’re searching for in potential influencers, but if you struggle with this step you can always turn to their content team that will be happy to write it up for you.
After brands have registered and created a collab, they’re free to filter through the influencer directory and reach out to influencers directly inviting them to apply. Whenever an influencer applies, you’ll get an email notification or you can just log into your Afluencer account where you’ll see a list of applicants. You can then reject applications that don’t meet your guidelines or branding in a single click. Currently, there are just over 10,000 influencers with more than 50 different interests in their network. So, you’re bound to find a suitable match.
Once you’ve found the right influencer, it also offers useful tools like direct messaging via a chatroom and integration with Shopify and BigCommerce to help you streamline the process. That said, its functionality is rather basic compared to many of the other software solutions and platforms mentioned on this list.
Strictly speaking, ShoutOut isn’t just an influencer marketing platform, but rather a multi-level marketing software that helps eCommerce merchants to grow their business with the help of affiliates and influencers. It offers one-step installation to Squarespace, Shopify, and WooCommerce, making it a good candidate if you operate your store on one of these platforms.
Their software enables online businesses to keep track of an unlimited number of affiliates and influencers. Brands can link external influencer databases or use their software to design a branded sign-up page inviting influencers to join their referral program.
Each influencer will get their own dashboard that businesses can customize with their own branding for a more professional look. Using tools like coupon codes and QR codes, influencers can market a brand’s products helping them to generate more traffic and sales.
Influencer Marketing AI (IMAI) is a performance-first influencer marketing platform purpose-built for eCommerce brands that care about measurable outcomes.
At the heart of IMAI’s platform is a vast creator database with over 400 million profiles, including influencers on Instagram, TikTok, YouTube, Twitch, Snapchat, and X. This makes it particularly strong for brands that want to run multi-platform campaigns without juggling tools.
But what sets IMAI apart is its predictive analytics engine. Before launching a campaign, you can forecast expected reach, engagement, clicks, conversions, and even sales—thanks to two proprietary metrics:
Performance Score estimates the creator’s ability to drive actions like clicks and purchases.
Audience Score evaluates the authenticity, relevance, and engagement level of their followers.
If your goal is eCommerce growth, this type of insight is invaluable. You’ll know which creators are likely to drive revenue—before spending a dollar.
IMAI integrates directly with Shopify and WooCommerce, allowing you to track purchases by influencer in real time. You can issue unique promo codes and affiliate links through the platform, then monitor exactly which creators are generating traffic and conversions.
This level of attribution turns influencer marketing into a performance channel that can sit confidently next to paid social and affiliate marketing in your analytics dashboard.
For product seeding, IMAI allows you to manage gifting campaigns and shipping logistics from one place. You can assign deliverables, track fulfillment, and ensure creators post according to schedule—all without switching tabs.
Campaign creation is simple. You define deliverables (e.g., 3 Reels, 1 Product Mention), auto-generate briefs with the help of AI, and distribute them to selected influencers via the creator portal or mobile app. Influencers upload content, review tasks, and even track how much revenue they’re generating through their dashboard. This transparency builds trust—and reduces back-and-forth.
Once live, campaigns update in real time with performance data. You can see reach, clicks, conversions, and revenue broken down per creator. It’s especially helpful for brands running large ambassador programs or affiliate-style influencer efforts.
IMAI’s built-in brand safety engine helps protect your campaigns by analyzing creator history, comment sentiment, and engagement toxicity. If you’ve ever been burned by a misaligned influencer, this layer of protection is a major plus.
The platform also offers competitor benchmarking. If you’re curious what other brands in your category are doing, you can review their influencer relationships, hashtags used, and campaign engagement. Exactly how you stay one step ahead in the game.
Success in eCommerce influencer marketing comes down to one principle: relevance over reach. Large audiences may create visibility, but conversions come from creators whose followers align closely with your product, pricing, and buying intent. Without that alignment, even the most polished campaigns struggle to generate meaningful returns.
As the space continues to mature, the brands that win are those that treat influencer marketing as a performance channel, not just a branding exercise. Clear attribution, tight creator selection, and seamless integration with commerce systems are no longer optional. They define whether campaigns simply generate engagement or actually drive sales.
The path forward is not about doing more campaigns, but about running smarter ones. Brands that prioritize fit, track outcomes rigorously, and build long-term creator relationships will consistently outperform those chasing short-term reach.
The Influencer Marketing Hub Team brings together a diverse group of experts with a passion for influencer marketing, digital trends, and social media strategies. Each piece of content crafted by this team is researched and written to provide valuable insights, tips, and updates for our readers. Our authors are dedicated to delivering high-quality, informative, and engaging articles that help businesses and influencers thrive in this rapidly changing digital world.
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