We have reviewed many influencer marketing platforms on this site. We have published 75+ reviews and are unlikely to run out of platforms to examine for some time yet. While we haven't seen statistics solely about the number of platforms, Statista reported a combined 1,360 influencer marketing agencies and platforms in 2020. With this level of competition, many influencer marketing platforms and agencies have chosen to specialize. For example, some platforms identify as eCommerce influencer marketing platforms, like the ones listed in this article.
Top eCommerce Influencer Marketing Software & Platforms:
Why Choose an eCommerce Influencer Marketing Platform?
One of the primary reasons for influencer marketing's success is working with social media experts with niche audiences. Your goal is to find influencers whose followers match your target audience. For example, if you're a firm that engages in (or services) eCommerce, you will want to work with influencers who attract the types of people likely to buy your products. Some influencer marketing platforms are better at finding suitable eCommerce influencers in your niche than others.
The aim of any influencer marketing campaign is to encourage relevant influencers to inspire their followers to buy your product or service. However, all too often, firms forget the importance of the word "relevant." There is little value in working with an influencer whose followers are unlikely to take an interest in your product. In the case of an eCommerce store, this could be because the influencer's followers are the "wrong" types of people to buy your products, possibly because they are the "wrong" demographic, or they are not the type of people likely to spend money online. Some prominent influencers (macro- or mega-influencers) may have vast numbers of followers, only a small portion of whom would ever have an interest in your product. Also, some social sites are better for shopping than others. For example, influencers on Instagram or TikTok are far more likely to be successful for eCommerce brands than Facebook influencers because both Instagram and TikTok have embraced eCommerce and social shopping.
One of the most challenging tasks firms face is finding suitable influencers. Unfortunately, it isn't as if there is a directory of appropriate influencers. Although the role of influencer marketing platforms has expanded over the last few years, the core activity for most is still influencer discovery. These are effectively networking platforms where influencers and businesses can discuss terms for influencer marketing campaigns. eCommerce influencer marketing platforms are essentially the same as other influencer platforms, but many have specialist tools to make life easier for eCommerce firms.
Grin makes a point of emphasizing its capabilities as an eCommerce influencer marketing platform, targeting eCommerce businesses of all sizes. Grin describes itself on the front page of its website as “the all-in-one creator management platform helping eCommerce companies build more valuable brands through the power of creator partnerships.”
Grin’s philosophy is that influencer marketing is marketing to the influencer, and brands need to build a trusting relationship with relevant influencers.
The platform has integrations with many of the major shopping platforms, including Shopify, Shopify Plus, Magento, WooCommerce, and Salesforce Commerce Cloud. These integrations make product seeding and payments a cinch.
Grin also integrates with all major social media networks, meaning you can use it to find, recruit and manage creators from virtually every social channel. As a result, Grin helps you discover the perfect social media creators for your brand, no matter your niche. You can also integrate Grin with common email and messaging software, such as Gmail, Slack, Office 365, and SMS to assist with communication.
One advantage of Grin having direct connections with your eCommerce software is targeting your existing customers. Grin pulls in all the registered users from your eCommerce site, finds their social profiles, and creates a list of potential influencers who have already bought your products and their relevant statistics.
Key Features: Content Amplification, Search/Discovery, Influencer Lifecycle Management, Influencer Relationship Management, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance,
Channels: Facebook, Instagram, TikTok, Twitter, Twitch, YouTube
Designed to help small and medium enterprises with their influencer marketing campaigns, Creator.co leverages the power of micro influencers and the high-quality content that they produce.
Similar to other influencer marketing platforms, it bridges the gap between brands and influencers. It has a Discover tool that lets you find influencers from its database of 500 million. To help make the search easier, you’ll get data on your selected influencers to see whether they’re the right fit for your business.
What sets Creator.co apart is it lets brands choose between self-service and community-driven options for campaigns. It gives you the option to let the software take care of the rest of your campaign after you’ve built it and selected your ideal influencer. Its automation features also come in handy for small companies operating on limited budgets.
Its self-service feature lets you take a more hands-on approach to your influencer marketing campaigns, from selecting creators to campaign management and analytics. The great thing about Creator.co is that even if you opt for the self-serve option, you still have access to crucial elements like unlimited collaborations, Creator Deep Insights, and creator post performance. You’ll also get some help from Creator.co’s Campaign Specialists so you know you’re on the right track.
Two of the top features it’s currently working on are its Marketplace + and Affiliate Programs. Marketplace +, dubbed “creator-powered commerce”, puts your brand and products in global creator storefronts. With the goal of reinventing social commerce, Creator.co’s Marketplace + is designed to support independent brands that work toward making the world a better place, like minority-owned businesses and PETA-certified enterprises. Once live, this feature will be available for Shopify and WooCommerce. Brands will first need to apply to get approved. Once done, you can start connecting your store, listing your products, and inviting other creators to promote your brand via their storefronts.
Another upcoming feature is Creator.co’s Affiliate Programs, which will let you connect your store, set commissions, and find influencers to promote your offers. What’s great about this service is you can monitor your affiliates’ performance. Plus, commissions are automatically paid so you won’t have to worry about manually checking each and every transaction.
Key Features: Content Amplification, Search/Discovery, Influencer Lifecycle Management, Influencer Relationship Management, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Exportable reports,
Channels: Instagram, YouTube, TikTok
Upfluence has evolved from a marketplace into an all-in-one influencer platform over the last few years. Brands can use it to connect and collaborate with content creators, generate quality content, manage payments, and nurture meaningful relationships that drive results.
It has expanded its integrations and now includes integrations with popular eCommerce software, such as Shopify and WooCommerce. It even integrates with other marketing platforms, such as Refersion and Klaviyo.
Upfluence stresses how you can use it to drive sales from your influencer campaigns and boost your ROI. With its eCommerce integrations, you can connect your Shopify or WooCommerce store to your Upfluence account to find influencers in your existing customer base. You can then enrich their customer profiles with social data to identify the best ambassadors for your brand.
Upfluence also includes social listening technology to uncover influencers who already interact with your brand or talk about your products. Then, you can turn these influencers into brand ambassadors.
You can go one stage further by onboarding selected influencers to your affiliate program by reaching out to them straight from Upfluence’s platform. This can include issuing personalized promotion codes natively compatible with your online store and watching your eCommerce sales grow.
Key Features: Influencer Search & Discovery, Relationship Management, Campaign Management, Third Party Analytics, Automated Recruiting, Influencer Lifecycle Management, Team Collaboration Tools, Content Review, Campaign Reporting, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Payment Processing, Social Listening,
Channels: Instagram, Youtube, Facebook, Twitch, Tiktok, Twitter, Pinterest, Blogs
Refersion began as an affiliate marketing platform but quickly saw similarities between affiliate and influencer marketing. As a result, you can now use their software to assist with both types of marketing activities.
It helps brands create and manage vast affiliate (and influencer) marketing networks, tracking the thousands of small transactions brand affiliates and influencers generate, making payouts and reporting more streamlined than possible with an Excel spreadsheet. When it comes to eCommerce, the lines between influencer and affiliate marketing are decidedly blurred.
While Refersion doesn’t pretend to be a comprehensive influencer marketing platform, offering all possible services, it integrates well with other tools, such as Upfluence, #paid, and Cohley.
One of the first things you do when signing into Refersion is to integrate your eCommerce solutions, e.g., Shopify, BigCommerce, WooCommerce, Magento, Stripe, and Chargebee. However, even if your eCommerce platform isn’t on that list, you can still create a custom integration with Refersions’s API.
The platform includes the Refersion Marketplace, where you publish a campaign (an “Offer”) with specifics about what you need and what you’re paying and wait for people to apply to participate. The platform sets you up with a landing page with trackable links and coupon codes. You can structure your offers in a way that makes the most sense for each campaign.
Key Features: Automated Recruiting, Content Library, E-commerce Tools, Product/Gifting Tools, Forms and Compliance,
Channels: Twitter, Facebook, Instagram, LinkedIn
CreatorIQ is an end-to-end influencer marketing platform with a polished and efficient interface. It relies on tech to simplify the influencer marketing process and solve some of the problems that have long plagued the industry, for example, follower fraud, inflated reach metrics, and inauthentic/mercenary influencers.
However, they don’t target small businesses offering pricing customized to large brands and agencies.
CreatorIQ integrates directly with social platform APIs and its AI-powered algorithm analyses over 1 billion public social accounts and their content. They currently index more than 15 million creator accounts on their system. Their AI looks at all the discrete parts of any given piece of content, including images, location, mentions, and even emojis. From this, it makes logical inferences. As a result, the discovery tool finds astoundingly relevant influencers. In addition, the AI gives each influencer an “Integrity Quotient” to discern the authenticity of the influencer’s audience.
You can invite the influencers CreatorIQ identifies to join your network through a white-labeled, fully customizable portal. They then connect their social accounts, authorizing CreatorIQ to ingest all the data that the public APIs can’t get.
Unlike most influencer marketing platforms, you create what is effectively your own private influencer marketplace with CreatorIQ. As a result, you can easily run campaigns tailored to your objectives. eCommerce businesses can create a comprehensive creator program that allows them to meet conversion and sales goals in one place. CreatorIQ connects to all significant affiliate platforms so you can generate and share monetized links and codes with creators from your solution of choice. You can also integrate with your Shopify site, so you can seed products directly from your eCommerce site without jumping back and forth between tools.
Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Fake Follower/Fraud Detection, Payment Processing,
Channels: Facebook, Instagram, Twitter, YouTube, Pinterest, Twitch, Blogs
Mavrck is an all-in-one influencer marketing platform for enterprise consumer brands creating social proof at scale. They work on the inverse philosophy of most influencer platforms: they take customers and turn them into influencers. More precisely, Mavrck analyzes your existing customer base, looking for micro-influencers.
However, don’t think that Mavrck restricts itself to merely supporting brand ambassadors. You can traditionally search for influencers of all sizes and activate them to create authentic brand content across all social platforms.
Mavrck offers more programs than many other marketplace platforms. Some of these can be almost entirely automated. The platform comes with 20 predefined “digital activities” for your influencers to participate in. Your customers earn rewards for sharing these things.
When you create campaign briefs and solicit participants, you can publish everything to a white-labeled standalone microsite or a plugin with your existing website.
You can use Mavrck to manage most aspects of the campaign – discovery, communication, contracts, incentives, syndication – within the platform. In addition, you can issue trackable referral links and promo codes tied to each influencer and track sales and ROI.
It acts as an eCommerce influencer marketing software platform by encouraging ratings and reviews from your influencers and ambassadors. You can capture star ratings and written reviews for eCommerce syndication and syndicate photos and videos from influencers to your eCommerce site and retail partners.
Key Features: Search/Discovery, Influencer Relationship Management, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools,
Channels: Facebook, Instagram, YouTube, Pinterest,TikTok, Twitter, Twitch, Blogs
Tensor caters for any sized business and has plans priced accordingly, ranging from a free plan (with one influencer report and only showing the top 3 results of your search) to a $749/mo Premium plan, offering 200 reports, 5,000 Discover Exports, Tensor Lists, Post Analysis, API Access and more.
It features a database of over 100 million influencers across Instagram, YouTube, and TikTok. Tensor gives you a word cloud of search suggestions, other keywords, and hashtags related to your search that might uncover similar results/influencers. You can filter the results by multiple filters relating to demographics, geographics, psychographics, audit and social ranking, notable and lookalike audiences, and Story analytics. It’s the psychographic filters where Tensor really shines, however. They use a proprietary 13-point behavioral signature system to match your brand with the perfect influencer/audience.
Tensor’s reporting is hard to match—the data and insights fuel top-notch business intelligence.
Key Features: Search/Discovery, Campaign Reporting, Influencer Analysis, Audience Analysis,
Channels: Instagram, Youtube, TikTok
Dovetale is another firm that emphasizes its qualities as an eCommerce influencer marketing platform. They currently head their site with a section saying, “Dovetale helps Shopify stores recruit, manage and grow sales with people who love their products,” and a bright green button inviting you to connect your Shopify store.
The platform even offers a genuine free plan for small users who connect their Shopify store. With this, three users can manage five Community members (i.e., influencers). In addition, you get a custom community sign-up page, a custom sign-up widget for your website, unlimited gifting and affiliate offers, and affiliate sale tracking. Of course, there are paid plans catering to more users and Community members.
On logging in to your account, you’ll see a dashboard that gives you quick insight into your Dovetale Community, with stats on the number of members, number of applicants, total affiliate sales, payments to influencers, and more. You will want to set up an application page where potential influencers can sign up to work with you. When you start receiving applications, Dovetale makes it incredibly easy to go through them and decide on those influencers with whom you’d like to work. Accepted members can choose a “welcome” package, i.e., any free product they’d like to feature in their social posts, and these connect back to your Shopify with product-specific SKUs.
Managing campaigns is straightforward. For each campaign, you will find a list of necessary tasks that you can assign. In addition, Dovetale provides specific instructions for each job.
Key Features: Search/Discovery, Automated Recruiting, Influencer Marketplace, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Payment Processing,
Channels: Instagram, Twitter, Facebook, YouTube, Twitch, TikTok
AspireIQ began life as an influencer marketplace called Revfluence. Since then, they have changed their name and widened the range of services. They highlight on the front page of their website that they consider themselves the influencer marketing platform for high-growth eCommerce brands.
AspireIQ has over 6 million influencers in its database. It crawls the web, gathers massive data on social accounts, and adds the best ones to the platform. It provides multiple ways for customers to find the right influencers, from a traditional search engine, where you can search for keywords, hashtags, topics, etc., to a “Quickmatch” feature, which is like a “Tinder for Influencers.”
You can even use AspireIQ’s social listening abilities to find quality influencers in other ways, such as monitoring your competitors’ social activity or creating lists of influencers who mention your brands. You can even search for influencers by matching their content to an image you provide. As a result, you can quickly identify those influencers that drive the most sales and revenue and optimize your ad campaigns with whitelisted influencer content to drive ROI at a fraction of the cost.
Connect to your Shopify or WooCommerce store and automate your shipping and tracking. AspireIQ will integrate with your ordering system to ship influencers the products they want and even share tracking info. Bulk-create unique Shopify promo codes and affiliate links for every influencer without ever having to leave the platform. These integrations enable you to continuously pull in buyer data, enrich customer profiles with social engagement data and mentions, automatically ship and track products, and update the records for your store.
Sideqik supports more than ten social networks with over 20 million social profiles. It offers fully integrated influencer marketing, with out-of-the-box integrations with many networks and marketing technology that firms use. These integrations are not one-size-fits-all, and where necessary, Sideqik works in close partnership with clients to build out custom integrations with other tools. In addition, Sideqik is an open platform that you can integrate into your existing ecosystem, offering APIs that your team can access and customize as needed.
Sideqik features a complete Shopify integration that lets you track conversions and see precisely how marketing campaigns impact your brand’s bottom line. You can use it to track marketing ROI, identify trends to empower your marketing decisions, track conversions directly to their source (including views, purchases, form submissions, cart activity, and more), pay influencers, and remarket more effectively to turn leads and promos into actual sales.
When you start influencer discovery, Sideqik analyzes your social followers and evaluates each of them for their influence, not just based on followers and engagement, but on topic relevance. Sideqik then widens its search for relevant influencers who could potentially meet your needs. Sideqik’s influencer profiles offer very detailed information, and they assign influencers an Influence Score on a scale of 0 to 100.
When you’ve identified potential influencers, Sideqik blasts out an email to all of them with an invitation to apply to participate for rewards. Sideqik continues to analyze and look for recruits during your campaigns.
The platform provides users with “blueprints” for more than a dozen different campaign types, each with its own goals and actions. Then, all you have to do is customize each campaign and launch it.
In addition, you can integrate your account with Google AdWords or Analytics, Facebook Ads, or Twitter Ads. Sideqik uses tracking pixels to retarget ads back to those who show interest but aren’t quite ready to seal the deal.
Although Gen.video is relatively new to influencer marketing, its parent company, Expo Communications, has nearly twenty years of experience in marketing, user-generated content, and eCommerce. Gen.video takes the best of influencer marketing and integrates it into a content syndication network. As the platform’s name indicates, its focus is on sourcing video content tied to specific products.
The platform targets mid-market brands with an eCommerce footprint. You can opt for self-service, fully managed services, or one-off campaigns.
Gen.video doesn’t include an influencer discovery tool, and you will have to bring your own roster of influencers (or discover them elsewhere). However, Gen.video provides excellent tools for relationship management.
When you start a campaign, you set a budget and allocate portions to your paid efforts and costs for free products. You then create a brief with all the usual information, including targeted products and the influencers you intend to use. Then, once your campaign goes live, Gen.video pulls in data from just about anywhere that sells these products and reports on these results, not just from your eCommerce store but from many other retailers and markets as well.
Key Features: Influencer Relationship Management, Content Review, Content Library, Campaign Management, E-commerce Tools, Product/Gifting Tools, Forms and Compliance,
Channels: YouTube, Instagram, Facebook, TikTok, Amazon Live, Twitter, Pinterest, Snapchat, Twitch and Blog
Trusted by names like Wella, L’Oréal, and Michelin, Traackr helps eCommerce businesses to generate more sales with the help of influencer and affiliate programs. It basically offers all the tools you need to identify the best influencers to collaborate with, manage your campaigns, keep track of the results, and, of course, pay your influencers for their hard work.
It works with all DTC sites and so you should have no problem integrating it with your eCommerce site. Then, when it’s time to identify new partners, you can use it to search across all of the main social media networks and use over 15 criteria to filter the results.
While finding the right partners is key to your influencer marketing campaign, all the hard work will be in vain if you don’t have access to reports. Traackr also solves this pain point and shares useful program performance reports that you can use to track sales and data, like cost per sale, for each influencer and campaign.
Key Features: Search/Discovery, Influencer Relationship Management, Team Collaboration Tools, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Product/Gifting Tools, Forms and Compliance, Fake Follower/Fraud Detection, Competitor Research,
Channels: Facebook, Twitter, Instagram, YouTube, Pinterest, Tumblr, Blogs
If you have a substantial customer base already, a solution like Klear can be a good tool to check out. They realize that effective influencer marketing strategies don’t necessarily just need to use new influencers who can promote your products. So, they include features to help you turn to your existing customer base and find potential brand ambassadors.
Using their artificial intelligence (AI) influencer technology, you can examine your current customers’ social media impact. You can also take advantage of data-driven metrics, like audience authenticity and engagement, to identify potential partnerships with real influencers.
Running a successful influencer marketing campaign, though, is more than just identifying potential influencers and collaboration opportunities. Communication is a key part of the process and with Klear’s integrated collaboration portal communicating with your influencers becomes as seamless as finding your influencers. Via their portal, you can send direct messages, share campaign briefs and sign contracts, approve content, and process payments.
To help you keep track of how your influencers are performing, you can use coupon codes that are tracked automatically for conversion reporting. It also includes a campaign reporting tool to help you evaluate your campaigns. It can, for example, share key KPIs like engagements and reach.
Key Features: Search/Discovery, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Social Listening, Competitor Research,
Channels: Facebook, Instagram, Twitter, YouTube, Blogs
Afluencer offers a set of tools for both brands and influencers. Influencers can register on the platform by completing a short sign-up process after which they’ll get an Afluencer profile link that they can promote on their own social media accounts.
Alternatively, they can find potential collaboration opportunities via their Collab Directory where they can apply directly to a program that’s a good fit for their skills. Though, if scrolling through the directory sounds like too much manual work, you can just wait for their email newsletter with good collab opportunities matched to your profile or let your influencer concierge reach out to you.
Brands follow a similar process to get started. They also first need to register their brand before they can post a collab. A collab is basically an outline of what you’re searching for in potential influencers, but if you struggle with this step you can always turn to their content team that will be happy to write it up for you.
After brands have registered and created a collab, they’re free to filter through the influencer directory and reach out to influencers directly inviting them to apply. Whenever an influencer applies, you’ll get an email notification or you can just log into your Afluencer account where you’ll see a list of applicants. You can then reject applications that don’t meet your guidelines or branding in a single click. Currently, there are just over 10,000 influencers with more than 50 different interests in their network. So, you’re bound to find a suitable match.
Once you’ve found the right influencer, it also offers useful tools like direct messaging via a chatroom and integration with Shopify and BigCommerce to help you streamline the process. That said, its functionality is rather basic compared to many of the other software solutions and platforms mentioned on this list.
Strictly speaking, ShoutOut isn’t just an influencer marketing platform, but rather a multi-level marketing software that helps eCommerce merchants to grow their business with the help of affiliates and influencers. It offers one-step installation to Squarespace, Shopify, and WooCommerce, making it a good candidate if you operate your store on one of these platforms.
Their software enables online businesses to keep track of an unlimited number of affiliates and influencers. Brands can link external influencer databases or use their software to design a branded sign-up page inviting influencers to join their referral program.
Each influencer will get their own dashboard that businesses can customize with their own branding for a more professional look. Using tools like coupon codes and QR codes, influencers can market a brand’s products helping them to generate more traffic and sales.