Instagram is clearly the place to be for influencer marketing in 2019. As we saw in our The State of Influencer Marketing 2019: Benchmark Report, Instagram usage has grown 10x over the last five years. It exceeded 1 billion daily users in June 2018 and is rapidly on its way to a second billion. But who are the greatest Instagram influencers in 2020? While we can’t tell the exact amount of influence that each of these accounts has, we list the 40 accounts with the most followers.
We have selected our top influencers using our free Influencer Rank Search tool. The Influencer Marketing Hub has combined with HypeAuditor to rank the top authentic influencers on Instagram. The AI thoroughly analyses and ranks bloggers by quality audience and authentic engagement. The order of the influencers in this list is based on the level of influence that this tool calculates, rather than just follower numbers. Therefore, you will find that some people with higher follower numbers appear lower down the list than people who we believe have more influence on a smaller number of followers.
Free Influencer Rank Search Tool
Here are the Top 40 Instagram Influencers for 2020:
1. Cristiano Ronaldo - @cristiano
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Excited to show you my new Nike Mercurial Superfly 360 LVL UP ⚡ This design combines some of the best Mercurial’s I’ve had over the years and I can’t wait to wear it once I’ve recovered from my injury. Until then, you’ll see it on pitch with the newest icons of speed @samanthakerr20 and @k.mbappe 🔥🔥 #LVLUP #NikeFootball #NikeSoccer #Nike
Any football follower will instantly recognize the name of Cristiano Ronaldo. Ronaldo is a Portuguese professional footballer who plays as a forward for Italian club Juventus and captains the Portugal national team. For many years people considered him to be the greatest player in the world, and many still regard him as one of the greatest players of all time.
As with most professional sportsmen, he may well be interested in a sponsorship deal – for a substantial price.
2. Selena Gomez - @selenagomez
Selena Gomez (is an American singer, actress, and producer. She first gained recognition in children’s television – in Barney & Friends and then in Disney’s Wizards of Waverly Place.
She initially gained musical success with the band, Selena Gomez & the Scene, with three albums making the US Billboard 200. She has continued with solo success, earning seven top-ten entries on the US Billboard Hot 100. In 2017, Billboard reported that she had sold over 7 million albums and 22 million singles worldwide.
Gomez has continued to mix in acting with her music career and has appeared in multiple movies, as well as her music videos.
She was the most followed Instagrammer in the world before being surpassed by footballer Cristiano Ronaldo in late October 2018, ignoring the Instagram demonstration account.
3. Kylie - @kyliejenner
Kylie Jenner is another member of the Jenner-Kardashian clan. She is sister to Kendall Jenner, and half-sister to Kim Kardashian, Kourtney Kardashian, Khloe Kardashian, Rob Kardashian, Brandon Jenner, and Brody Jenner.
With the rest of her family, Kylie featured in Keeping Up with the Kardashians. She is the founder and owner of cosmetic company Kylie Cosmetics.
In 2014 and 2015, Time magazine listed the Jenner sisters amongst the most influential teens in the world.
Forbes places Kylie on its Forbes Celebrity 100 list in 2017, making her the youngest person on the list. This year, Forbes listed her as the world's youngest self-made billionaire as of March 2019. The listing caused controversy, with many disputing whether she is genuinely “self-made.”
4. Leo Messi - @leomessi
Lionel Messi is an Argentine professional footballer who plays as a forward and captains both Spanish club Barcelona and the Argentina national team. Many consider him the best player in the world and some regard him as the greatest player of all time.
He has spent his entire professional career with Barcelona, where he has won a club-record 32 trophies. Messi holds the records for most goals in La Liga and in Europe's top five leagues, as well as many other goal-scoring records. He has scored over 680 senior career goals for club and country.
He announced his international retirement in 2016 but reversed his decision and led his country to qualify for the 2018 FIFA World Cup. In that tournament, he became the third Argentine after Diego Maradona and Gabriel Batistuta to score in three different World Cups.
5. Kendall - @kendalljenner
Kendall Jenner is part of the Jenner-Kardashian family that features in Keeping Up with the Kardashians. She is now a model, mainly thanks to her Instagram success.
She has done multiple editorials and cover shoots for LOVE and international Vogue editions, walked for Victoria's Secret, and acts as a brand ambassador for Estée Lauder's ad campaigns.
6. Beyoncé - @beyonce
Beyoncé (Beyoncé Giselle Knowles-Carter in full) is an American singer, songwriter, actress, record producer, and dancer. She rose to fame in the late 1990s as lead singer of the R&B girl-group Destiny's Child - the group became one of the best-selling girl groups in history.
Destiny’s Child broke up in 2006 and Beyoncé subsequently built a highly successful solo career. She has also acted in films such as Austin Powers in Goldmember, The Pink Panther, Dreamgirls, and Obsessed.
Beyoncé has sold over 100 million records worldwide as a solo artist, and a further 60 million records with Destiny's Child. She has won 23 Grammy Awards and is the most nominated woman in the award's history.
7. BILLIE EILISH - @billieeilish
Billie Eilish has an extraordinary degree of influence for somebody with a (comparatively) small number of followers. Alright, most people would love more than 40 million followers, but our influence tool places her in the same realms as people with over 100 million followers.
Billie Eilish is an American singer and songwriter. She gained a following in 2016 when she released "Ocean Eyes" on SoundCloud.
She is best known for her 2019 single "Bad Guy," which topped the Billboard Hot 100. She has been nominated for six Grammy Awards, including Record of the Year, Album of the Year, Song of the Year and Best New Artist. At 17, she is the youngest to have been nominated for those four Grammy
8. Ariana Grande - @arianagrande
Ariana Grande is an American singer, songwriter, and actress. She began her career in 2008 in the Broadway musical 13. She made her first musical appearance on the soundtrack for Nickelodeon series Victorious (in which she acted) and was signed to Republic Records in 2011.
Grande released her debut album, Yours Truly in 2013. She is the first artist to have the lead singles from each of their first five studio albums debut within the top-ten on the US charts.
She has tasted much success and won one Grammy Award, one BRIT Award, three American Music Awards, three MTV Europe Music Awards and two MTV Video Music Awards.
Billboard named her Woman of the Year in 2018.
9. Taylor Swift - @taylorswift
Taylor Swift is an American singer-songwriter. She is one of the best-selling music artists of all time, having sold more than 50 million albums, as well as 150 million single downloads.
She is also an accomplished songwriter and was included in Rolling Stone's 100 Greatest Songwriters of All Time in 2015. She has also received 10 Grammys, one Emmy, 23 Billboard Music Awards, and 12 Country Music Association Awards. She even holds six Guinness World Records. She topped Forbes’ Celebrity 100 in 2016.
10. Neymarjr - @neymarjr
Neymar da Silva Santos Júnior aka Neymar Jr. is a Brazilian professional footballer who plays as a forward for French club Paris Saint-Germain and the Brazil national team.
12. Badgalriri - @badgalriri
Badgalriri is the official Instagram account for Barbadian musician Rihanna. She is recognized as a pop icon. Rihanna is one of the world's best-selling music artists, with over 250 million records sold worldwide.
13. Zendaya - @zendaya
Zendaya Coleman is typically only referred to by her Christian name. She is an American actress and singer. She began her career as a child model and backup dancer, before gaining fame in the Disney Channel sitcom Shake It Up.
From 2015 to 2018, she produced and starred as K.C. Cooper in K.C. Undercover. In 2019 she took on the lead role in HBO drama series Euphoria. She has played Michelle (MJ) in recent Spidermen movies.
14. Instagram - @instagram
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Here’s a unique take on “green design.” “There is so much beauty in something as simple as asparagus,” says prop stylist Kristen Meyer (@kmsalvagedesign). “Sometimes it just takes a little imagination to shed new light on the ordinary.” #WHPFoodForThought Photo by @kmsalvagedesign
In many ways, Instagram uses this account as a demonstration account, where they show off the capabilities of Instagram. Many of the photos they upload are quirky and interesting. They generate huge numbers of likes and comments.
Of course, as an Instagram showcase, this is not a true influencer account, and it is most unlikely to be interested in any influencer marketing deal.
15. Demi Lovato - @ddlovato
Demi Lovato s an American singer, songwriter, and actress. She is a pop, pop rock, and R&B artist.
She has won an MTV Video Music Award, 13 Teen Choice Awards, five People's Choice Awards, an ALMA Award, and a Latin American Music Award.
16. Shawn Mendes - @shawnmendes
Shawn Mendes is a Canadian singer, songwriter, and model. He first gained notice in 2013, posting song covers on Vine. Mendes caught the attention of artist manager Andrew Gertler and Island Records A&R Ziggy Chareton. He has now released three studio albums and headlined three world tours.
His first album debuted at the top of the US Billboard 200, making 17-year-old Mendes the youngest person to do so. In 2017, he became the first artist to land three number-one singles on the Billboard Adult Contemporary chart. In 2018, Time named Mendes as one of the 100 most influential people in the world.
17. The Rock - @therock
Although best known for his acting nowadays, Dwayne Johnson initially used the name, The Rock, as a professional wrestler. He began training as a professional wrestler in the summer of 1995. The following year The Rock signed with the WWE (then known as the World Wrestling Federation - WWF). He won his first WWF Championship in 1998. He took a seven-year hiatus from WWE from 2004-2011, returning part-time until 2013.
It was during Johnson’s wrestling hiatus that he moved into acting, producing, and writing. He has played the leading role in numerous films. However, his most successful box office role is as Luke Hobbs in The Fast and the Furious franchise.
18. Cardib - @iamcardib
Belcalis Marlenis Almánzar, aka Cardi B, is an American rapper, songwriter, actress, and television personality. She became an internet celebrity after several of her posts and videos became viral on Vine and Instagram. She appeared as a regular cast member on reality television series Love & Hip Hop: New York.
She has now earned three number-one singles on the Billboard Hot 100 and is the only female rapper to attain multiple number-one songs on the chart. Her debut studio album, Invasion of Privacy (2018), debuted at number one on the Billboard 200. That album won the Grammy Award for Best Rap Album, with Cardi B the only woman to win the award as a solo artist.
19. Tom Holland - @tomholland2013
Tom Holland is an English actor, probably best known for playing Peter Parker / Spider-Man in the Marvel Cinematic Universe superhero films. To date, he has played the role in Captain America: Civil War (2016), Spider-Man: Homecoming (2017), Avengers: Infinity War (2018), Avengers: Endgame (2019), and Spider-Man: Far From Home (2019).
Holland also found fame on stage in the title role of Billy Elliot the Musical in London's West End.
20. Kim Kardashian West @kimkardashian
Kim Kardashian is an American media personality, businesswoman, socialite, and model. She first gained media attention as a friend and stylist of Paris Hilton. Her most notable public exposure, however, has been in the reality television show featuring her family, Keeping Up with the Kardashians.
She has actively worked her social accounts more than most people on this list and is also highly popular on Twitter.
Kardashian has recognized the value of merchandising and has released numerous products bearing her name.
Her relationship, followed by marriage, to rapper Kanye West received significant media coverage which added to her exposure.
21. Kourtney Kardashian - @kourtneykardash
Kourtney Kardashian, like the rest of her family, starred in Keeping Up with the Kardashians. She is involved in the retail and fashion industries. She has recently reduced a new website called Poosh.
22. MILLIE - @milliebobbybrown
Millie Bobby Brown is an English actress best known for her role as Eleven in the Netflix science fiction-horror series Stranger Things. She received Primetime Emmy Award nominations for this for Outstanding Supporting Actress in a Drama Series. At 13, she was one of the youngest nominees in Emmy history.
She is the youngest person to feature on the Time 100 list of the world's most influential people.
Brown made her feature film debut in 2019, in the sequel to Godzilla, titled Godzilla: King of the Monsters.
23. LISA - @lalalalisa_m
Lalisa Manoban is better known by the mononym Lisa. She is a Thai rapper, singer, dancer, and model, based in South Korea. She is well known as a member of the South Korean girl group Blackpink.
She was born as Pranpriya Manoban but later changed her name to Lalisa.
She is the brand ambassador for the South Korean cosmetics brand, Moonshot.
24. Jennifer Lopez - @jlo
Jennifer Lopez, commonly known as J Lo, is an American singer, actress, dancer, and producer. In 1997, she became the first Latin actress to earn over US$1 million for a film and established herself as the highest-paid Latin actress in Hollywood.
She also entered the music industry, becoming the first woman to have a number one album and film in the same week in 2001.
25. Miley Cyrus - @mileycyrus
Miley Cyrus is the daughter of Billy Ray Cyrus. She came to fame playing the title character of Disney’s Hannah Montana.
She moved into music, earning three number-one albums on the US Billboard 20. She has received nine top-ten entries on the US Billboard Hot 100.
26. Champagnepapi (Drake) - @champagnepapi
Aubrey Drake Graham is a Canadian rapper, singer, songwriter, producer, actor, and businessman. He is known by many nicknames, with Drake being the most common.
He initially gained recognition as an actor on the teen drama television series Degrassi: The Next Generation. He left that series in 2007, determined to create a career in music.
Drake released his debut studio album Thank Me Later in 2010. He is now among the world's best-selling music artists, with over 170 million records sold, and ranks as the world's highest-certified digital singles artist by the Recording Industry Association of America (RIAA). He also has the most charted songs (205) among solo artists in the history of the Billboard Hot 100, the most simultaneously charted Hot 100 songs in a single week (27), the most time on the Hot 100 (431 weeks), and the most Hot 100 debuts in a week (22).
27. Jennifer Aniston - @jenniferaniston
Jennifer Aniston is an American actress, film producer, and businesswoman. She rose to international fame portraying Rachel Green on the television sitcom Friends.
She moved on to play starring roles in numerous comedies, and romantic comedies, including Bruce Almighty (2003), The Break-Up (2006), Marley & Me (2008), Just Go with It (2011), Horrible Bosses (2011), and We're the Millers (2013).
More recently, she has returned to television, producing and starring in the Apple TV+ drama series The Morning Show.
She is the recipient of a star on the Hollywood Walk of Fame and is estimated to have a net worth of $US200 million.
28. Narendra Modi - @narendramodi
Narendra Modi is an Indian politician serving as the 14th and current Prime Minister of India. He was the Chief Minister of Gujarat from 2001 to 2014 and is the Member of Parliament for Varanasi.
He is a member of the Bharatiya Janata Party (BJP) and the Rashtriya Swayamsevak Sangh (RSS), a Hindu nationalist volunteer organization. This makes him the first prime minister outside of the Indian National Congress to win two consecutive terms with a full majority and the second to complete five years in office after Atal Bihari Vajpayee.
29. Emma Watson - @emmawatson
Emma Watson is an English actress, best known for her role as Hermione Granger in the Harry Potter film series. She gained this role, having acted only in school plays previously.
She has continued to act outside the Harry Potter series and was the highest-grossing actress of the 2000s. Her recent roles have included Belle in the fantasy film Beauty and the Beast (2017) and Meg March in the coming-of-age movie Little Women (2019).
Watson has also carried out modeling work, including campaigns for Burberry and Lancôme.
30. James Rodríguez - @jamesrodriguez10
James Rodriguez is a Colombian professional footballer who plays as an attacking midfielder or winger for Spanish club Real Madrid and the Colombia national team. He is often known only as James.
He started his career at Envigado and then moving to Argentina side Banfield. He then transferred to Porto, winning several trophies and individual awards. James moved from AS Monaco to Real Madrid for a transfer fee of £63 million, making him the most expensive Colombian football player.
31. LeBron James - @kingjames
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Happy to be back in Miami to check in on my @unknwn family!!!! New location in Wynwood now is UNBELIEVABLE!!! If you haven’t checked it out I would seriously recommend you to do so! To @frankiewalkersr @jaronkanfer and the whole team GREAT WORK and congrats!!! Now the work begins. LETS GO! 🙏🏾💪🏾👑
LeBron James is an American professional basketball player for the Los Angeles Lakers of the National Basketball Association (NBA). His accomplishments include three NBA championships, four NBA Most Valuable Player Awards, three NBA Finals MVP Awards, and two Olympic gold medals.
He is the all-time NBA playoff scoring leader and is fourth in all-time career points scored. His teams appeared in the NBA Finals in eight consecutive seasons (from 2011 to 2018).
32. Virat Kohli - @virat.kohli
Virat Kohli is currently the captain of the Indian cricket team. He is a right-handed top-order batsman, regarded as one of the best batsmen in the world.
He plays for Royal Challengers Bangalore in the Indian Premier League (IPL), captaining the team since 2013.
He has been the top-ranked ODI batsman in the world since October 2017 and is currently 1st in Test rankings.
33. Camila - @camila_cabello
Camila Cabello is a Cuban-American singer, songwriter, and actress who rose to prominence as a member of the girl group Fifth Harmony. While a part of Fifth Harmony, Cabello began to establish herself as a solo artist. Cabello's debut album as a solo artist, Camila (2018), reached number one on the Billboard 200 chart.
She had the best-selling digital single of 2018 according to International Federation of the Phonographic Industry
Cabello's 2019 duet with singer Shawn Mendes, "Señorita," reached number one in multiple European countries.
34. Paulo Dybala - @paulodybala
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Paulo Dybala is an Argentine professional footballer who plays as a forward for Serie A club Juventus and the Argentina national team. People commonly refer to him as "La Joya" ("The Jewel") due to his creative style of play, pace, talent, technique, and eye for goal.
He began his career in Argentina with Instituto de Córdoba in 2011, moving to Italian club Palermo in 2012. He played three seasons for Palermo, before joining Juventus in 2015 for an initial fee of €32 million.
35. Alia - @aliaabhatt
Alia Bhatt is an actress and singer of Indian origin and British citizenship, who works in Hindi films. She is one of the highest-paid actresses in India.
She has appeared in Forbes India's Celebrity 100 list since 2014 and was featured by Forbes Asia in their 30 Under 30 list of 2017.
She made her acting debut as a child in the 1999 thriller Sangharsh and took her first lead role in Karan Johar's teen drama Student of the Year (2012). Her highest-grossing release has been musical drama Gully Boy (2019).
36. Real Madrid C.F. - @realmadrid
This is the official profile of Real Madrid C.F. (Real Madrid Club de Fútbol). Real Madrid is a Spanish professional football club based in Madrid. The club was estimated to be worth €3.47 billion ($4.1 billion) in 2018, and it was the highest-earning football club in the world, with annual revenue of €750.9 million in 2018.
37. Kylian Mbappé - @k.mbappe
Kylian Mbappé is a French professional footballer who plays as a forward for Ligue 1 club Paris Saint-Germain and the France national team. People consider him one of the best players in the world, and he rates as the world's most expensive player from a transfer value perspective. He is best known for his finishing, dribbling, and speed.
He started his senior career playing for Ligue 1 club Monaco. In 2017, he signed for league rivals Paris Saint-Germain.
38. PewDiePie - @pewdiepie
While PewDiePie is best known on YouTube, he has an active following on Instagram too. Offline, PewDiePie is known as Felix Arvid Ulf Kjellberg. We have previously tried to estimate his net worth (and he made a video critiquing the accuracy of the estimates in our article).
Until recently, PewDiePie had the most popular YouTube channel, focusing on Let's Play videos and comedic formatted shows. He publicly vied with Indian record label T-Series to keep his record, for channel subscribers, but T-Series can make many more videos, and permanently overtook him in April 2019.
39. David Beckham - @davidbeckham
David Beckham is a well-known former footballer, married to Victoria Beckham (previously Posh Spice of the Spice Girls). He is the current president of Inter Miami CF and co-owner of Salford City.
In his playing days, he turned out for Manchester United, Preston North End, Real Madrid, Milan, LA Galaxy, Paris Saint-Germain, and the England national team. He is the first English player to win league titles in four countries. He won 19 major trophies during his career.
40. FC Barcelona - @fcbarcelona
FC Barcelona is a Spanish professional football club based in Barcelona, Catalonia. It was founded in 1899 by a group of Swiss, Spanish, English, and Catalan footballers. The supporters own and operate Barcelona.
FC Barcelona is the fourth-most valuable sports team in the world, worth $4.06 billion, and the world's second-richest football club in terms of revenue.
NOTE: Justin Bieber, National Geographic, Barbie, Miley Cyrus, Nike, Katy Perry, and Kevin Hart have all dropped out of the top 40. You might want to check with Werner about how you handle these (i.e., whether you scrap these or keep them at the bottom as bonus influencers.