As influencer marketing has developed, it has spread across the globe. It should be no surprise, therefore, that there are many talented and popular Latin American influencers.
The key to successful influencer marketing is to use the right influencers for your target market. For many firms, this means that Latin American influencers will have the best chance to pique the interest of potential customers.
Here are 25 Hispanic and Latin American influencers who you might consider when putting together an influencer campaign.
Top 25 Latin American Influencers Adored by Their Followers:
- 1. Eleonora Pons Maronese aka Lele Pons
- 2. Mariand Castrejon Castañeda aka Yuya
- 3. German Garmendia
- 4. Salice Rose
- 5. Camila Coelho
- 6. Olalla Lopez
- 7. Luisa Fernanda
- 8. Andrea Espada
- 9. Bethany Mota
- 10. Marialejandra Marrero
- 11. Gabriel Montiel Gutierrez
- 12. Luis Fernando Flores
- 13. Guillermo Díaz Ibañez
- 14. Amara Leguízamon Pascagaza
- 15. Samuel De Luque
- 16. Massiel (Massy) Arias
- 17. Nicole Guerriero
- 18. Lejuan James
- 19. Tiffany Garcia (aka Tiffy Quake)
- 20. Dulce Candy
- 21. Leli Hernandez
- 22. Elizabeth Ruiz
- 23. Ana Alvarado
- 24. Ana Marte
- 25. Sasha Merci
1. Eleonora Pons Maronese aka Lele Pons
- Instagram – @lelepons – 49m followers
- YouTube – Lele Pons – 17.8m subscribers
- Twitter – @lelepons – 1.8m followers
- Facebook – @lele – 6.6m followers
Lele Pons is a Venezuelan-American YouTube star and Latin American influencer superstar. In 2016, Time included her in their list of 30 Most Influential People on the Internet. At 19, Lele was the most-watched person on Vine.
Her fans love to watch her prank videos. She plays jokes on friends, family, and even strangers.
Off the web, she acts in film, television, and even music videos. She has released her own music, and in 2016 co-authored a novel.
2. Mariand Castrejon Castañeda aka Yuya
- Instagram – @yuyacst – 17.2m followers
- YouTube – Yuya – 24.9m subscribers
- Twitter – @yuyacst– 11m followers
- Facebook – @yyuyaa – 13m followers
Yuya is a Mexican-based beauty influencer. Her fans know her for her beloved beauty tutorials and vlogs. Her YouTube channel is the 32nd most subscribed channel in the world. It makes her the second most popular YouTuber in Mexico.
In 2016, she was one of seven female YouTube creators to join the United Nations' Sustainable Development Action Campaign, aiming to "achieve gender equality and empower all women and girls."
3. German Garmendia
- Instagram – @germangarmendia – 14.5m followers
- YouTube – HolaSoyGerman – 43.3m subscribers and JuegaGerman – 45.8m subscribers
- Twitter – @GermanGarmendia – 12m followers
- Facebook – @germangarmendia – 21m followers
German Garmendia is a Chilean singer, comedian, and writer. He is best known for his YouTube channels, with HolaSoyGerman being the second most popular YouTube channel. The correct pronunciation of his name, German, is “Xerman.”
He has produced a range of songs together with his band Ancud. These are all available on YouTube and Spotify.
He was the first YouTuber to obtain two Diamond Play Buttons.
4. Salice Rose
- Instagram – @salicerose – 15.3m followers
- YouTube – Salice Rose – 2.1m subscribers
- Twitter – @salice_roseee – 329k followers
- Facebook – @OfficialSaliceRose – 2.7m followers
Like many on this list, Salice Rose made her online name posting funny videos. She has had a massive boost in her Instagram following recently, where she posts predominantly videos, but also some still images.
Although Salice lives in California, she is bilingual and of Peruvian descent.
She uploaded her first Instagram photo in 2013. Her videos typically focus on the problems seen in youth.
5. Camila Coelho
- Instagram – @camilacoelho – 9.8m followers
- YouTube – Camila Coelho Português – 3.4m subscribers and Camila Coelho – 1.3m subscribers
- Twitter – @camilacoelho – 259k followers
- Facebook – @Camila Figueiredo Coelho– 2.5m followers
Brazilian-born, Camila Coelho, is a renowned fashion blogger and influencer. You can choose whether to view her site in English or Portuguese.
Boston Magazine profiled her as an influencer earlier this year.
She moved to the United States when she was 14, and her first job was at the Dior makeup counter at Macy’s in Natick. This showed her how much she loved beauty, and she graduated from that position to become a makeup artist.
She originally created her YouTube channel to share makeup tutorials with friends and family, but she noticed it was very popular with strangers too. From there she created her blog and her entire social presence.
6. Olalla Lopez
- Instagram – @caeliyt – 9.5m followers
- YouTube – CaELiKe – 15.7m subscribers
- Facebook – @CaELiKe – 5.2m followers
Mexican-based Olalla Lopez is a popular vlogger and video maker, better known as Caeli. The heart of her social media empire is her YouTube channel, CeELiKe. She shares her videos on her other CeELiKe-branded social accounts. Her videos are a mix of vlogs, makeup tutorials, comedic skits, and commentaries.
Because of her online success, Lopez has signed up with talent agency UTA.
She provided one of the voices for the Spanish version of the hit animated film Trolls.
She has picked up several awards, including two MTV Millennial Awards and a Mexican Nickelodeon’s Kids’ Choice Award.
7. Luisa Fernanda
- Instagram – @luisafernandaw – 17.4m followers
- YouTube – Luisa Fernanda W – 4.6m subscribers
- Twitter – @luisafernandaw – 1m followers
Luisa Fernanda is attractive and popular with her fans. She pots a mix of selfies and humorous videos. She is one of the most popular social network personalities in Colombia.
This has given her some offline celebrity opportunities, such as entering in this year’s Colombian version of Master Chef.
She recently appeared in the film Back to School. The film narrates, comically, the story of two brothers who must repeat grade 11 of high school more than 16 times.
8. Andrea Espada
- Instagram – @andreaespadatv – 6.2m followers
- YouTube – The Royalty Family – 17.6m subscribers
- Twitter – @Andreaespadatv – 302.2k followers
- Facebook – @AndreaEspadaTv – 6.8m followers
Andrea Espada makes funny videos. These often give her take on dating and relationships. She joined Instagram in 2013, posting several selfies, sketches of herself and other funny videos.
She moved from Colombia to the United States to chase her dream of making it in the entertainment business.
Espada first found fame as the host of UFC Now. She has also served as a host for Colombian game shows including Estrella TV Presenta: Esto es Guerra.
9. Bethany Mota
- Instagram – @bethanynoelm – 4.6m followers
- YouTube – Bethany Mota – 9.6m subscribers and Bethany's Life – 1.9m subscribers
- Twitter – @BethanyMota – 4.7m followers
- Facebook – @Bethany Mota – 1.6m followers
Bethany Mota is a comparative old-timer in influencer marketing. She began producing “haul videos” on YouTube in 2009. She still makes these videos, along with ones on DIY, cooking, travel, and style.
10. Marialejandra Marrero
- Instagram – @mariale – 6.0m followers
- YouTube – Mariale – 14.9m subscribers and Mar – 1.9m subscribers (English language)
- Twitter – @MarialeOficial – 1m followers
- Facebook – @marialeoficial – 2.7m followers
Marialejandra Marrero is better known as Mariale. She vlogs on her Makeup Apocalypse YouTube channel, as well as on a couple of smaller channels. She also shares beauty tips to her social followers.
She resides in Los Angeles, California, but is of Venezuelan descent. She is currently signed with a major talent agency, CAA.
She received the Venezuelan “Cacique de Oro” award for best Venezuelan Influencer in 2016. She was nominated for the "Styler del Año" Category in the MTV MIAW Awards in both 2017 and 2018.
In April 2017, Marrero launched her own lipstick line called "Mariale."
11. Gabriel Montiel Gutierrez
- Instagram – @werevertumorro – 5.6m followers
- YouTube – Werevertumorro – 16.7m subscribers
- Twitter – @werevertumorro – 8.7m followers
- Facebook – @werevertumorro – 22m followers
Gabriel Montiel Gutiérrez is a popular Mexican influencer, well known for his Werevertumorro YouTube channel. His videos are a mix of vlogs, challenges, and skits.
Gabriel Gutiérrez first made his name as a Mexican footballer and plays as a Defensive Midfielder for Murciélagos in the Liga Premier de Ascenso.
12. Luis Fernando Flores
- Instagram – @fernanfloo – 10.2m followers
- YouTube – Fernanfloo– 45m subscribers
- Twitter – @Fernanfloo – 7m followers
- Facebook – @FERNANFLOO – 7m followers
Luis Fernando Flores from El Salvador goes by the name Fernanfloo online. He is mainly known for his YouTube videos, with his channel being one of the most popular on the platform. He makes funny gaming videos, which he also shares on his other social channels.
13. Guillermo Díaz Ibañez
- Instagram – @willyrex – 8.6m followers
- YouTube – Willyrex – 17m subscribers and TheWillyrex – 18.5m subscribers
- Twitter – @WillyrexYT – 8.2m followers
- Facebook – @TheWillyrexOficial – 2.5m followers
Guillermo Díaz Ibañez is known online as Willyrex. He came to fame as one of the top Latin American gaming channels on YouTube, where he now has two channels, and his other social channels are an outshoot of that.
He has explained the reason behind the naming of his channels - He chose “willy,” as it is a nickname for the English equivalent of his first name, William. He chose rex because it was Latin for the word “king.”
He has worked with fellow YouTuber Vegetta777, to publish a saga of books, titled Wigetta.
14. Amara Leguízamon Pascagaza
- Instagram – @amara.aa – 4.8m followers
- YouTube – Amara That Linda – 8.4m subscribers
Amara Leguízamon Pascagaza is a young teenage superstar from Columbia. She has undoubtedly caught the eye of the Latin American teens and was nominated for a Nickelodeon Kids’ Choice Award for Favorite Female YouTube Star.
15. Samuel De Luque
- Instagram – @vegetta777 – 5.9m followers
- YouTube – VEGETTA777 – 33m subscribers
- Twitter – @vegetta777 – 8.7m followers
- Facebook – @Vegetta777paginaoficial – 4m followers
Samuel De Luque is best known for his gaming YouTube channel. Vegetta777. Many of his videos are of comical situational skits.
He plays a variety of games, including Minecraft, GTA V, Rainbow Six, Roblox and more.
He has combined with Willyrex to write a series of books called Wigetta. The pair has written six books in the series to date.
16. Massiel (Massy) Arias
- Instagram – @massy.arias – 2.7m followers
- Twitter – @mankofit – 73.1k followers
- Facebook – @manko.fit – 899k followers
Dominican Republic-born Massey Arias was initially known online as Mankofit, although she deemphasizes that name nowadays. She is a Certified Personal Trainer who currently resides and trains out of Los Angeles, California.
Massy’s training style incorporates a variety of techniques including resistance training, calisthenics, yoga, high-intensity interval training, and sprinting. He shares her training techniques on her social channels.
17. Nicole Guerriero
- Instagram – @nicoleguerriero – 1.8m followers
- YouTube – Nicole Guerriero – 2.8m subscribers
- Twitter – @nguerriero19 – 416.3k followers
- Facebook – @nguerriero19 – 630k followers
Nicole Guerriero has a strong following in the beauty niche. She shares makeup and beauty-related videos and still images across her social channels.
She was named Ryan Seacrest Best Beauty Guru of 2013.
18. Lejuan James
- Instagram – @lejuanjames – 2.6m followers
- YouTube – Lejuan James – 299k subscribers
- Twitter – @LeJuan__James – 113k followers
- Facebook – @TeamLejuanJames – 3.3m followers
Lejuan James started his social success on Vine, before building his vast Facebook (and latterly Instagram) following. He is something of a comedian and shares comical videos with his fans. He empathizes his Latin culture in his posts. His name is a parody on LeBron James.
19. Tiffany Garcia (aka Tiffy Quake)
- Instagram – @tiffyquake – 1.3m followers
- YouTube – iHasCupquake – 6.9m subscribers
- Twitter – @iHasCupquake – 747.3k followers
- Facebook – @cupquake – 299k followers
Tiffany Garcia is better known by her online alter ego, Tiffy Quake. Her YouTube channel features her interests – a mixture of gaming and baking. Her videos range from gaming sessions to tasting exotic international candies.
20. Dulce Candy
- Instagram – @dulcecandy – 1m followers
- YouTube – Dulce Candy – 2.12m subscribers
- Twitter – @dulcecandy – 195.7k followers
- Facebook – @Dulce Candy – 842.8k followers
Dulce Candy is a favorite Mexican-American YouTuber and Instagrammer in the style niche. She has worked with brands like Pixi and Dr. Jart.
She runs a self-titled website, where she makes posts relating to good food, home décor, style, beauty, body, and soul. She has been seen on the cover of Parents Latina Magazine and featured in Seventeen Magazine, Women’s Wear Daily, People Style Watch. Latina Magazine named her as one of their “Latinas of the Year.”
21. Leli Hernandez
- Instagram – @lelihernandez – 1m followers
- YouTube – Leli Hernandez – 33.4k subscribers
- Facebook – @whleli – 961k followers
Leli Hernandez was a child actor from the age of six. This helped her build a huge fan base her followed her to her social channels. Her Instagram selfies have been particularly appreciated by her followers.
22. Elizabeth Ruiz
- Instagram – @elizabethruizxo – 503k followers
- YouTube – Elizabeth Ruiz – 16.1k subscribers
Cuban-born Elizabeth Ruiz now lives in Los Angeles, where she participated in music videos by artists such as Snoop Dogg and Nicki Minaj.
She starred in an Instagram series, Hot Neighbour. He is known for her funny videos, including "How Girls Jump to Conclusions" and "Dreams vs. Reality."
23. Ana Alvarado
- Instagram – @lipstickfables – 960k followers
- YouTube – LipstickFables – 331k subscribers
- Facebook – @lipstickfableshn – 1m followers
Ana Alvarado is a Honduran. She has built the brand Lipstick Fables. Most of her posts are humorous comedy videos and images relating to the Honduran culture.
Her YouTube channel began in January 2012, initially focusing on beauty. The first posts were makeup tutorials and favorites videos.
24. Ana Marte
- Instagram – @anamarte – 149k followers
- Facebook – @RealAnaMarte – 113k followers
Dominican-American actor, Ana Marte, hosts an all-girl talk show, Get It Girl, on LATV. She posts humorous videos on her social channels.
She featured in the web series Amigos. She regularly posts collaborative, meme-inspired sketches in addition to modeling photos.
25. Sasha Merci
- Instagram – @sashamerci – 178k followers
Sasha Merci is best known for her web series, Dating Has No Merci. She also shares observational and dating-themed sketch comedy alongside her personal lifestyle photos.
Merci collaborated with Dee Nasty on sketches published to her Instagram account.