Top 30 Instagram Models You’d Want to Follow in 2020

As controversial as Instagram models may be, there’s no doubt that they have a ton of influence. A lot of them command a following of millions of people, so brands seek out their help to promote their products and services. One of the reasons why they have amassed such huge followings is because of their ability to attract and engage Instagram users with highly appealing images.

If you go through their feeds, you’ll find tons of images and videos that may intrigue you. This makes them worth a follow, whether you’re a brand or a content creator yourself. So, check out these top Instagram models that you might want to follow in 2020.

Here are 30 of the Top Instagram Models

1.   Kendall Jenner - @kendalljenner

Followers: 85.3 million

Kendall Jenner is a model and a member of the famous Kardashian family. At age 14 she signed up to Wilhelmina Models modeling agency and participated in her first fashion shoot. One of her early modeling campaigns was for Forever 21. Before long she had built a name for herself, modeling for major international designers and featuring in magazine spreads. She has appeared in fashion from top names such as Marc Jacobs, Givenchy, Dolce & Gabbana, and Chanel.

Kendall won Teen Choice Awards for Favorite Model in both 2015 and 2016.

As part of the Kardashian clan, it was natural for Kendall to shine with social media. She is considered a top influencer and can command up to $400,000 a post.

She has lent her name to merchandise including nail polish, jewelry, shoes, handbags, makeup, and clothing.

One backward step on Instagram was lending her name to the infamous Frye Festival.

2.   Cara DeLevigne - @caradelevingne

Followers: 40.9 million

Cara DeLevigne is an English fashion model and actress.

She began modeling in 2002, aged ten, in an editorial shoot for Vogue Italia. Seven years later she signed with Storm Model Management. She worked in the industry for two years, before she landed her first runway show.

Burberry’s Christopher Bailey spotted her in 2011 and cast her in the upcoming Burberry Spring / Summer campaign. She then modeled the Burberry Prorsum 2012 spring/summer collection at the September 2011 London Fashion Week.

Her career continued to flourish over the 2013-2015 period.  She won the “Model of the Year” Award at the British Fashion Awards in both 2012 and 2014.

However, Cara shifted her focus in 2015 away from modeling into acting. She has also recently made her debut as a novelist of young adult fiction.

3.   Gigi Hadid - @gigihadid

Followers: 37.1 million

Gigi Hadid is an American fashion model. She is the sister of another model on this list, Bella Hadid. Their mother, Yolanda Hadid, was also once a model.

Gigi gained her first modeling gig at just two years – modeling Baby Guess clothing. She continued to model for Guess through her teenage years.

She signed up for IMG Models in 2013 and made her New York Fashion Week debut in 2014.

She has continued to model since then. She appeared in the 2015 Pirelli Calendar. She has appeared in many fashion covers, such as Vogue, Schön, Numéro, Allure, W Magazine, and Teen Vogue. She featured on the covers of four version of the March 2017 Vogue - United States, Britain, China, and the Arabia edition.

4.   Bella Hadid - @bellahadid

Followers: 16.1 million

Like her older sister, Gigi, Bella Hadid has found massive success as a fashion model.

She began modeling at age 16 in 2012 on a Flynn Skye commercial.

In 2014 she signed with IMG Models. She made her New York Fashion Week debut that year. She has been prominent in many of the top fashion week catwalks ever since.

Bella has modeled for many of the big names of fashion. These include Alexander Wang, Sies Marjan, Carolina Herrera, Brandon Maxwell, Michael Kors, Anna Sue, Ralph Lauren, Prabal Gurung, Zadig et Voltaire, Oscar de la Renta, Versace, and many more.

Bella has also featured on her share of magazine covers, including Elle, Allure, Glamour, Seventeen, Unconditional Magazine, Grey Magazine, Jalouse Magazine, V Magazine, Editorialist, Wonderlands, S Moda, Evening Standard, Teen Vogue, and Twin Magazine.

5.   Emily Ratajkowski - @emrata

Followers: 15.9 million                                                    

Emily Ratajkowski is a 26-year-old American model and actress. She rose to fame through appearances in music videos - Robin Thicke's "Blurred Lines" and Maroon 5's "Love Somebody."

She featured in the 2014 and 2015 Sports Illustrated swimsuit issues. FHM named her the fourth sexiest woman in the world. She was the cover model for the 2014 issue of Cosmopolitan. She has since gone on to feature on the covers of many prominent magazines, including several international editions of Vogue.

She made her fashion debut modeling for Marc Jacobs at 2015’s New York Fashion Week.

Like Kendall Jenner, Bella Hadid, and many other models/actresses, Emily took one misstep this year by promoting the Fyre Festival via her Instagram account.

6.   Chrissy Teigen - @chrissyteigen

Followers: 15.3 million

Chrissy Teigen is a 32-year-old American model, who began in the industry as an IGN Babe in 2004. Since then she has modeled extensively. She has participated in campaigns for Gillette Venus, Olay, Nike, Skullcandy headphones, Gap Factory, XOXO, UGG Australia, Rock and Republic, Billabong, Beach Bunny Swimwear, and Nine West Fashion Targets Breast Cancer.

She made her first appearance in the annual Sports Illustrated Swimsuit Issue in 2010, staying there every year until she reached the cover in 2014.

She has also featured in editorials for Italian Vogue, Esquire, Glamour, Galore, and Cosmopolitan.

7.   Gisele Bundchen - @gisele

Followers: 13.6 million

Gisele Bundchen is a 37-year-old Brazilian model.

She gained her break as a model in Alexander McQueen's spring 1998 "rain" ready-to-wear London show. McQueen named her “The Body.”

This led to rapid success, with a string of bookings posing for many big-name fashion campaigns. These included Missoni, Chloé, Dolce & Gabbana, Valentino, Gianfranco Ferré, Ralph Lauren, Versace, and many more clients.

She has also built her reputation to the point that she is now one of the highest paid models in the world. She held the top position in 2012’s Forbes top-earning model list. She appeared in the 2015 Guinness World Record book as the model who earned the most money each year.

She provides numerous endorsements covering a wide range of products.

8.   Miranda Kerr - @mirandakerr

Followers: 11.6 million

Miranda Kerr is a 34-year-old Australian model who rose to fame in 2007 as the first Australian Victoria’s Secret model.

She began modeling when aged 13, winning the 1997 Dolly magazine/Impulse model competition. She started working with Chic Management’s Sydney division who gave her considerable commercial exposure, particularly for beachwear.

As a result, she moved to New York to continue her modeling career. She received many runway appearances, which ultimately lead to her Victoria's Secrets signing. She appeared in their televised runway shows in 2006, 2007, 2008, and 2009.

Her modeling success has continued since then, fronting many high-profile campaigns and regularly featuring on glamour magazine covers.

She ranked No. 10 on the 2016 Forbes list of highest paid models.

9.   Candice Swanepoel - @angelcandices

Followers: 11.6 million

Candice Swanepoel is a South African model, who was 8th on the Forbes top-earning models 2016 list.

Her modeling career began when she was spotted by a model scout in a Durban flea market when she was aged 15.

She has modeled on the runway for a wide range of fashion brands. She has also appeared in many advertising campaigns. In 2010 she was selected to be a Victoria’s Secret Agent, and has modeled many of their more luxury items, including a $10 million "Royal Fantasy Bra."

In 2014 she made the top position on Maxim's "Hot 100 List".

10. Adriana Lima - @adrianalima

Followers: 11.5 million

Adriana Lima is another model who is best known for her work as a Victoria’s Secret Agent. She is now their longest-running model. Adriana is a 36-year-old Brazilian model and actress.

She has acted as a spokesmodel for Maybelline since 2003. She is also well-known for her Super Bowl and Kia Motors ads.

She has been the second-highest paid model since 2014.

She currently acts as a brand ambassador for Sportmax’s ready-to-wear collection, Calzedonia’s beachwear collection, and Desigual’s clothing lines.

11. Hailey Baldwin - @haileybaldwin

Followers: 10.9 million

Hailey Baldwin, who is part of the famous Baldwin acting family, is a 21-year-old US model from Tucson, Arizona.

She began modeling for Ford Models in 2014, appearing a variety of glamour magazines, before making her catwalk debut for Topshop.

She has continued to model a range of fashions, appearing in editorial shoots and walk in fashion events such as New York, London, and Milan Fashion Weeks.

In 2016 she was signed by high-profile New York agency, IMG Models.

She topped the May 2017 edition of Maxim Magazine's list of the most beautiful women in the world.

12. Barbara Palvin - @realbarbarapalvin

Followers: 7.3 million

Barbara Palvin is a 24-year-old Hungarian model. She was discovered at age 13, where she shot her first editorial for Spur Magazine.

She subsequently moved to Asia but continued to receive a steady stream of bookings.

She has featured in many campaigns, for companies including Armani Exchange, H&M, Victoria's Secret, Pull & Bear, and L'Oréal Paris.

She has also featured in a variety of famous magazines including multiple international versions of Elle.

She made her runway debut for Prada during the 2010 Milan Fashion Week.

She was part of the 2016 Sports Illustrated Swimsuit Rookie Class.

13.  Karlie Kloss - @karliekloss

Followers: 7.0 million

Karlie Kloss began her modelling career in 2006 at age 14.

She has walked many runways since then in all of the major fashion events.

She has similarly walked for many famous designers and brands,  and been the face of a wide range of advertisements.

She was a Victoria's Secret Agent between 2011 and 2014.

Vogue Paris believes Karlie to be one of the top 30 models of the 2000s.

14. Ashley Graham - @theashleygraham

Followers: 5.8 million

Plus-sized 30-year-old Ashley Graham has appeared on the covers of all the high-profile fashion such as Vogue, Harper's Bazaar, Glamour, and Elle.

Over the years, her clients have included Curve ID SS, Marina Rinaldi, Lane Bryant, Addition Elle, Bloomingdale's, Elomi lingerie, Evans, Hanes, Liz Claiborne Macy's, Nordstrom, Simply Be and Target.

She regularly models swimwear and other clothing items in articles featuring plus-sized attire. She was the first plus-size model to appear on the cover of the Sports Illustrated Swimsuit Issue in 2016.

15. Josephine Skriver - @josephineskriver

Followers: 4.6 million

Josephine Skriver-Karlsen is a Danish fashion model. She made her modeling debut in 2011 and has walked in over 300 fashion shows since then.

She has modeled some of the best-known brands and features on the top fashion covers.

She has appeared in ads and catalogs for Victoria’s Secret since 2013, performing in their Fashion Shows. She is officially one of their Angels.

16. Liu Wen - @liuwenlw

Followers: 3.5 million

Liu Wen was the first Chinese fashion model to walk the Victoria’s Secret Fashion Show. Similarly, she is the first Asian to make Forbes highest-paid models list. The New Your Times referred to her as "China’s first bona fide supermodel" in 2012.

Liu Wen became the first Chinese model to appear on the front cover of American Vogue and was one of seven supermodels that featured on Vogue’s 125th Anniversary March 2017 issue.

17. Lucky Blue Smith - @luckybsmith

Followers: 3.3 million

19-year-old Lucky Blue Smith, our first male model on this list, comes from a famous family of models. His mother and three sisters also model.

The four siblings were scouted when Lucky Blue was ten. He began modeling at twelve. His career took off when he dyed his hair platinum blond – which is now his trademark look.

He may be still a teenager, but he has already appeared on the covers of French and Spanish Vogue, GQ, V, and Harper's Bazaar.

He has walked the runways for many top-class names and appeared in advertising campaigns for Tom Ford, Calvin Klein, Moncler, Tommy Hilfiger, Philipp Plein, Mavi, Penshoppe, H&M, Gap, and L'Oreal.

18. Sierra Skye Egan - @sierraaaskyee

Followers: 3.2 million

22-year-old Sierra Egan (who models as Sierra Skye) has modeled for Boutine Los Angeles and Plumeria Lingerie. She is of Italian and Native American descent.

Unlike many of the models on this list, who first gained fame as a model, rather than an Instagrammer, Sierra is very much an Instagram model, who uses the network to help build her modeling reputation.

19. Francisco Lachowski - @chico_lachowski

Followers: 1.8 million

Francisco Lachowski grew up in Brazil but later moved to the United Staes.

He won Ford Men's Supermodel of the World in São Paulo in 2008 and was given a contract with Ford Models. He has subsequently walked in many fashion shows, including Dior Homme, Versace, Dolce & Gabbana, DSquared, Gucci, Roberto Cavalli, Thierry Mugler, and Armani. He has also appeared in many fashion magazine shoots.

20. Jon Kortajarena - @ kortajarenajon

Followers: 1.5 million

Jon Kortajarena Redruello is a Spanish model and actor.

At the age of 18, Jon became the face of Just Cavalli for Roberto Cavalli's spring campaign. This was the springboard for his career, and he has subsequently participated in many of the world’s prestigious fashion weeks.

He became the first male model to be given a significant feature in L'Officiel Hommes magazine – the cover and 200 pages in their spring/summer issue of 2008.

He has featured in a wide range of advertising campaigns since then and more recently has diversified into making films, music videos and television.


21. Rosie Huntington-Whiteley – @rosiehw

Image Source: Instagram

Followers: 9.7 million

This English model rose to fame when she became a Victoria’s Secret “Angel.” She was ranked #1 on the “Hot 100 Women of 2011” list put together by Maxim and has achieved a ton of other notable recognitions. 

She’s even been in movies like,“Transformers: Dark of the Moon,” and “Mad Max: Fury Road.” Although Rosie Huntington-Whiteley is a model in the traditional sense, she has also garnered a substantial following on Instagram.

Exquisite fashion and lifestyle shots adorn her feed, which is why it’s not too surprising that she has gained so many followers on the platform. She posts pictures of her travel destinations, photo shoots, and more. She’s married to actor, Jason Statham, and the two have a son together.

22. Alexa Chung – @alexachung

Image Source: Instagram

Followers: 3.3 million

Alexa Chung is a well-known face in the British fashion industry. She began her modelling career at the age of 16, modelling for teen magazines and notable brands like Urban Outfitters and Sony Ericsson. She has even appeared in the music videos of artists like Westlife, Holly Valance, and Delta Goodrem.

Her personal style is one of the main reasons why she has such a huge influence among fans and designers alike. Alexa is well-known for pulling off an effortless, androgynous style. So it’s no surprise that she has millions of followers interested in her Instagram feed for fashion inspiration and trend forecasts.

She also shares professional photo shoots and documents her personal life through her Instagram posts. In May 2016, she launched her eponymous fashion line.

23. Alexis Ren – @alexisren

Image Source: Instagram

Followers: 13.1 million

This American model may have started modelling from the age of 13, but her Instagram fame is what really amplified her career and put her in the spotlight. She is popularly known as a swimsuit model and uses Instagram to engage with her fans. 

In 2018, she was named the “Rookie of the Year” by Sports Illustrated Swimsuit. She also competed on the 27th season of Dancing with the Stars alongside Alan Bersten as her professional partner.

Her Instagram feed is filled with exquisite shots of her, attracting a ton of fans from around the world. She motivates her fans to live their best lives through inspirational captions. She has also participated in the #MyCalvins campaign launched by Calvin Klein.

24. Desi Perkins – @desiperkins

Image Source: Instagram

Followers: 3.8 million

Desi Perkins rose to fame through her YouTube channel, where she has 3.2 million subscribers. She started creating makeup tutorials through her videos and now specialises in beauty and lifestyle niches. She has even created celebrity makeup tutorials inspired by the looks of Kylie Jenner, Kim Kardashian, Taylor Swift, and Jennifer Lopez.

Her expertise has helped her grow her Instagram following as well. While she posts the occasional makeup tutorial clip, her feed is mostly made up of glamorous fashion shoots, travel destinations, and scenes from her personal life. She has a horde of loyal followers who tune in to her feed to gain valuable tips and insights on the latest makeup and beauty products.

25. Natasha Oakley – @tashoakley

Image Source: Instagram

Followers: 2.1 million

Natasha Oakley is an Australian fashion and lifestyle blogger and Instagram model. She started the blog, “A Bikini A Day,” with her business partner, Devin Brugman, where they shared a photo of a new swimsuit every day. 

The blog’s success led to the launch of their swimwear brand, MONDAY Swimwear. The pair has even partnered with international brands like Missguided UK, Guess, and BikBok for product collaborations. 

Natasha is known for promoting body positivity and makes it her goal to empower curvy women, which is another reason why she’s so famous with the Instagram crowd. Her Instagram feed still aligns with the niche she started out in, and she regularly posts swimwear shots and travel destinations.

26. Luka Sabbat – @lukasabbat

Image Source: Instagram

Followers: 1.9 million

Extremely popular among teens, Luka Sabbat has been informally named Gen Z’s “It” boy. In addition to being a model, he’s also a stylist and an entrepreneur. 

He co-founded the creative production company, Hot Mess, with Noah Dillon in 2016. His unique look and exceptional sense of style have landed him a partnership with famous brands like Calvin Klein. In 2018, he joined the cast of Grown-ish. 

Luka’s Instagram feed is filled with artsy photo shoots, where he showcases his unusual taste in fashion. His followers look to him for style tips, fashion inspiration, and trend forecasts. His relationship with Kourtney Kardashian in 2018 also earned him a lot of extra attention from the internet audience.

27. Pia Muehlenbeck – @piamuehlenbeck

Image Source: Instagram

Followers: 2 million 

Pia is a German-born model, now living in Australia. In addition to having a thriving modelling career, she is extremely smart and is a lawyer by profession. 

She’s also an entrepreneur, who founded activewear brands like Slinkii Athletic and Luxe Sportswear Co. In late December, she married Kane Vato, another Instagram influencer from Australia.

Pia’s Instagram feed is filled with gorgeous pictures of her in swimwear, active wear, and stylish everyday looks. She uses her Instagram to update her fans with her personal life, and shares her travel experiences with them.

28. Camila Morrone – @camilamorrone

Image Source: Instagram

Followers: 1.7 million

Camila Morrone is an Argentine model known for her natural beauty and her relationship with actor Leonardo DiCaprio. At just 22 years old, she’s fairly new to the modelling world. In 2016, she graced the cover of Vogue Turkey. She made her runway debut in 2017, when she walked for the Moschino resort collection.

Her mother was in a long-term relationship with Al Pacino, and although the two never got married, Camila considers Pacino as her step-father. Following in the footsteps of her step-father, she tried her hand at acting and made her acting debut in the 2013 film Bukowski. She has since been in a few other movies including Death Wish and Mickey and the Bear. 

Camila uses Instagram to share gorgeous photo shoots, update her fans with the latest campaigns she’s involved with, and share her travel experiences. In spite of her elegant appearance, she also has a funny and quirky side to her. She showcases her unique personality through humorous captions that her fans love.

29. Megan Williams – @meganmayw

Image Source: Instagram

Followers: 692,000

This British model has walked the runways for top fashion houses like Ralph Lauren, Philipp Plein, and Dolce & Gabbana. But she is most well-known for her participation in the Victoria’s Secret Fashion Shows. She has also graced the pages of Harper’s Bazaar and Madame Figaro. Although she doesn’t yet have millions of followers, she is quickly earning Instagram fame for her quality content.

Megan’s feed is a collection of travel destinations, professional photo shoots, and exquisite style shots. She has been very vocal about environmental causes and animal rights as well, speaking out about the dangers of plastic waste for marine life through some of her posts. Her laidback style and natural beauty is quickly earning her tons of loyal fans on Instagram.

30. Blondey McCoy – @blondey

Image Source: Instagram

Followers: 275,000

Blondey McCoy is a British model and artist who is passionate about fashion and skateboarding. He has launched several art exhibits, which he sometimes shares with his Instagram audience. 

Although his artwork is what mainly contributed to his fame, Blondey’s unique sense of style is another reason why people love him on Instagram. He was even handpicked by the British fashion house, Burberry, to head their trench coat campaign.

His contribution to the fashion and art industries has made him somewhat of a cultural icon for the British youth. True to his personality and interests, Blondey’s feed is a mixture of style shots and artwork that explores pop culture themes. He also shares videos and images of his skateboarding adventures, which helps him connect with his audience..


These are some of the top Instagram models, some of whom started out as traditional models and eventually became Instagram sensations. Some of these models are known for their unique personal styles, while some have great looks that immediately attract followers. Go through their feeds and see which of these models you want to follow.

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