Top 35 Instagram Models You’d Want to Follow in 2023

As controversial as Instagram models may be, there’s no doubt that they have a ton of influence. A lot of them command a following of millions of people, so brands seek out their help to promote their products and services. One of the reasons why they have amassed such huge followings is because of their ability to attract and engage Instagram users with highly appealing images.

There's no doubt that Instagram models have a lot of influence, regardless of how controversial they may be. The majority of these influencers command a following of millions of people, so brands seek to leverage their presence for the promotion of their products and services. Their ability to attract and engage Instagram users with attractive images is one of the reasons they have amassed such large followings.

On our list of 35 models, you find that their IG feeds contain a wealth of images and videos that may interest you. Their content is valuable to brands and content creators alike; therefore, it is worthwhile to follow them. 

Top 35 Instagram Models You’d Want to Follow in 2023:

1. Kendall Jenner - @kendalljenner


Followers: 257 million

Kendall Jenner is a model and a member of the famous Kardashian family. At age 14 she signed up to Wilhelmina Models modeling agency and participated in her first fashion shoot. One of her early modeling campaigns was for Forever 21. Kendall won Teen Choice Awards for Favorite Model in both 2015 and 2016.

Even apart from her famous Kardashian-Jenner family, Kendall Jenner is a household name on Instagram, and for good reason. The top model dominates the platform with a whopping 257 million followers. Our engagement rate calculator for Kendall’s profile shows an engagement rate of 1.74 and estimated earnings per post between $610K and $915K. Moreover, in 2017, Kendall was ranked the highest-paid model by Forbes Magazine, which is a testament to her popularity both on and off Instagram.

Kendall has graced the magazine covers of top magazines such as Vogue, Elle, and Vanity Fair and has walked the runways for some of the world’s top brands like Off White, Prada, and Proenza Schouler. Her popularity makes her a great ambassador for brands and helps spread the word about their products. Likewise, she is a frequent guest on talk shows and red-carpet events, which only strengthens her appeal. She has lent her name to merchandise, including nail polish, jewelry, shoes, handbags, makeup, and clothing.

One backward step on Instagram was lending her name to the infamous Frye Festival. While this fiasco trended as one of the most disappointing social media stories of recent years, Kendall’s immense followership ensures that her connection to the scandal wasn't the only thing to be remembered about her.

If you are looking for inspiration to create content on your own IG account, then Kendall Jenner is the perfect model to emulate. Likewise, if you are running a business and want to tap into her demographic and audience, then following her is an essential part of your marketing strategy.

2. Cara DeLevigne - @caradelevingne


Followers: 42.9 million

Cara DeLevigne is an English fashion model and actress. She began modeling in 2002, aged ten, in an editorial shoot for Vogue Italia. Seven years later, she signed with Storm Model Management. Cara has since worked for many brands, including Burberry and Chanel, and has appeared in numerous feature spreads in magazines, including Elle and Vogue. Her career continued to flourish over the 2013-2015 period. She won the “Model of the Year” Award at the British Fashion Awards in both 2012 and 2014. This year, she collaborated with the Karl Lagerfeld brand and launched the "Cara loves Karl" collection.

Cara's Instagram followers increased as she added "actor" as a profession, and now she has almost 43 million followers. She has starred in several movies, including Paper Towns, Suicide Squad, and Life in a Year, and television series such as Carnival Row and Only Murders in the Building. This has increased her visibility even more as a media personality, and her following is sure to continue to grow in the years ahead.

If you take a look at her style, Cara has a sophisticated and edgy look that is perfect for the modern woman. Her photos often capture her at iconic locations or in elegant outfits, and she always manages to put a touch of glamour into every photo. You can learn a lot from Cara about how to create powerful images that will captivate your followers and help you build an impressive social media following.

3. Gigi Hadid - @gigihadid


Followers: 75.6 million

The modeling world is not complete without a few Gigi Hadid sightings. She is the sister of another model on this list, Bella Hadid. Their mother, Yolanda Hadid, was also once a model. Gigi gained her first modeling gig at just two years – modeling Baby Guess clothing. She continued to model for Guess through her teenage years. As someone who began her modeling career at the young age of only two years old, she has quickly become one of the most popular and influential models in the world. With over two decades of experience under her belt, she has racked up a few awards along the way, including Model of the Year during the 2016 Fashion Awards. Plus, she's been an ambassador for Maybelline since 2015. With over 75 million followers, there's no doubt that her sultry looks and striking features will stay in style for years to come.

If you're looking for modeling inspiration, Gigi's IG feed, filled with modeling campaigns for high-end brands like Saint Laurent, Adidas, Gucci, and Christian Dior, will give you a wealth of ideas for your own brand and content. She also co-hosts Netflix's Next in Fashion. Not only does her style reflect contemporary trends, but she also often posts photos that highlight her fascinating personality and background. Whether it's posting about traveling around the world or just lounging around, Gigi's Instagram account is full of stunning photos that will leave you wanting more.

4. Bella Hadid - @bellahadid


Followers: 54.7 million

Like her older sister, Gigi, Bella Hadid has found massive success as a fashion model. She began modeling at age 16 in 2012 in a Flynn Skye commercial. Bella has modeled for many of the big names of fashion. She has found massive international recognition as a working model with a strong social media following. Now with almost 55 million followers, she has become one of Instagram's most followed models despite starting modeling in her late teens. Moreover, she has worked with some of the biggest names in the fashion industry, including Givenchy, Marc Jacobs, and Fendi, so you are sure to be inspired by her photos and videos if you are seeking the latest fashion trends and runway looks. 

A lot of Bella's IG content reflects her personal style perfectly, and she is always up-to-date with the latest high-fashion news. Not to mention, her account provides personal moments and intimate looks into her life as a model, either at a photo shoot for magazines like Allure, Glamour, Seventeen, and Vogue, or video clips of her runway walks for brands like Saint Laurent, Mugler, and Balenciaga. If you are looking to delve into the world of high fashion modeling, then Bella Hadid is a must-follow Instagram model.

5. Emily Ratajkowski - @emrata


Followers: 29.5 million                                                    

Emily Ratajkowski is a model, actress, and entrepreneur who has become one of the most popular social media personalities in recent years. She featured in the 2014 and 2015 Sports Illustrated swimsuit issues. FHM named her the fourth sexiest woman in the world. She was the cover model for the 2014 issue of Cosmopolitan. 

Emily rose to fame through appearances in music videos - Robin Thicke's "Blurred Lines" and Maroon 5's "Love Somebody." Now with almost 29 million followers on IG, she is best known for her work as a model and actress, but she has also ventured into other business ventures like creating her own swimwear line, minting her own non-fungible tokens or NFTs, and releasing her own book.

Emily's IG content often reflects her sensual and seductive style, and she frequently collaborates with other fashion brands to create looks that are both on-trend and wearable for every day. Her fanbase is passionate and follows her every move closely, so you're sure to be inspired by Emily's images if you want to glam up your summer wardrobe or pick up a new trendsetter piece for winter. So, if you are looking to follow someone who is at the top of their game both in terms of modeling and social media success, then Emily Ratajkowski should be at the top of your list.

6. Chrissy Teigen - @chrissyteigen


Followers: 39.2 million

Chrissy Teigen is an American model who began in the industry in the early 2000s. Since then, she has modeled extensively. She has participated in campaigns for Gillette Venus, Olay, Nike, Skullcandy headphones, Gap Factory, XOXO, UGG Australia, Rock and Republic, Billabong, Beach Bunny Swimwear, and Nine West Fashion Targets Breast Cancer. Her career skyrocketed as soon as she was given the opportunity to become a Sports Illustrated model in 2010, and has since made waves as an influencer for seasoned and aspiring models who want to achieve similar success, from being featured on fashion editorials to magazine covers. Although modeling eventually became less of a priority for her, her 39 million IG followers are front and center to one of the most popular social media personalities in recent years. 

Chrissy's Instagram account is full of drool-worthy food content, fashion looks from her various red-carpet appearances and modeling gigs, as well as personal moments with her family. Today, she is best known for her work as a television personality, cookbook author, and social media influencer. 

7. Gisele Bundchen - @gisele


Followers: 19.8 million

If you have been interested in top models, there is no way you can avoid knowing about Gisele Bundchen. She gained her break as a model in Alexander McQueen's spring 1998 "rain" ready-to-wear London show. McQueen named her “The Body.” This led to rapid success, with a string of bookings posing for many big-name fashion campaigns.

The native Brazilian beauty is known to be the highest paid model in 2016, with a net worth of over 30 million dollars. This garnered her a feature in the Guinness World Records for the same. That was due to her being cast in print and TV advertisements for top luxury brands such as Valentino, Missoni, Versace, Chloé, Victoria's Secret, Ralph Lauren, and Dolce & Gabbana, to name a few. 

Nowadays, this Victoria’s Secret angel has taken on fewer campaigns as she focuses on her family, but you can still see that her IG feed is filled with impeccably styled images of herself in a bikini, lingerie, and high fashion – all while looking as stunning as ever. Up until now, she has amassed a great following which has grown exponentially thanks to her consistent content production. 

8. Miranda Kerr - @mirandakerr


Followers: 13.6 million

Miranda Kerr is an Australian model who rose to fame as the first Australian to be cast as one of the most coveted Victoria's Secret Angels in the company's televised runway show last 2008. She began modeling when aged 13, winning the 1997 Dolly magazine/Impulse model competition. She started working with Chic Management’s Sydney division who gave her considerable commercial exposure, particularly for beachwear. As a result, she moved to New York to continue her modeling career. 

Miranda has since gone on to have a very successful career, working with top brands and fronting many high-profile campaigns for H&M, Mango, XOXO, Louis Vuitton, Wonderbra, and Swarovski. Moreover, she has also graced the covers of magazines such as Harper's Bazaar, Elle, Marie Claire, and Vogue. 

Miranda is known as one of the original top models of the social media age that really capitalized on her personal brand and used platforms like Facebook and Instagram to give her followers a behind-the-scenes look at her glamorous life and advocacies. Taking a look at her IG account, her account is full of gorgeously shot images that will inspire you to ditch your everyday style and give your look a fresh update. In addition, Miranda's feed is also full of images of her family, as well as her own skincare line called Kora Organics. 

9. Candice Swanepoel - @candiceswanepoel


Followers: 18.3 million

Candice Swanepoel is a South African model, who was 8th on the Forbes top-earning models 2016 list. Her modeling career began when she was spotted by a model scout in a Durban flea market when she was aged 15. In 2014 she made the top position on Maxim's "Hot 100 List".

Candice is best known for being an angel for Victoria's Secret. The blonde-haired, blue-eyed model has appeared in fashion editorials for Vogue, GQ, Allure, and Harper's Bazaar and has walked for a variety of fashion houses, including Chanel, Fendi, Ralph Lauren, and Oscar de la Renta, among others. Candice continues to appear in various advertising campaigns for other top brands, such as Estee Lauder and Loewe, which has kept her fans and followers entertained with her ever-changing style.

Candice's enigmatic and seductive persona has won her legions of followers, many of whom love the sense of mystery she projects on social media. Her Instagram account is overflowing with beautiful images that will inspire you to switch up your style, from classic to street chic, and explore brand new avenues of fashion. As one of the top earning models for the past years, following her on IG will not only help you learn more about her life and work but will also inspire you to start your own fashion journey.

10. Adriana Lima - @adrianalima


Followers: 14.9 million

Brazilian-born Adriana Lima is another model best known to be the longest-running angel of Victoria’s Secret. She has acted as a spokesmodel for Maybelline since 2003. She is also well-known for her Super Bowl and Kia Motors ads. Over the last three decades, she's been a leading figure in the fashion industry, bagging multiple runway shows and ad campaigns for both upcoming and luxury brands such as Alexander Wang, Hublot, and Balmain.

Aside from modeling, Adriana has become famous for her TV hosting for American Beauty Star and has graced the big screen with her acting skills in movies such as The Follow and Ocean's Eight and TV series like How I Met Your Mother and Ugly Betty.

Following Adriana on Instagram will give you access to some of the best fashion photos and video clips out there, as well as a glimpse into her personal life. She's an inspiring figure who has shown that hard work and dedication can take you far in any field. Also, everyone who follows Adriana knows that she has been into an active lifestyle. With that said, her recent work as a global ambassador for fitness company Dogpound represents another opportunity for you to learn more about her work-life balance and how she manages to keep herself looking so amazing.

11. Hailey Baldwin - @haileybaldwin


Followers: 48 million

Hailey Baldwin, who is part of the famous Baldwin acting family, hails from Tucson, Arizona. While the Baldwin name is a household band in Hollywood, Hailey Baldwin Bieber sets herself apart as one of the most followed models of her generation. She began modeling in 2014 and has since appeared on thousands of magazine covers, fashion ad campaigns, and runway shows for some of the fashion industry's most famous brands, such as Calvin Klein, Victoria's Secret, Tiffany and Co., and Ralph Lauren. In 2016 she was signed by high-profile New York agency, IMG Models. Moreover, she topped the May 2017 edition of Maxim Magazine's list of the most beautiful women in the world.

Now married to popstar Justin Bieber, Hailey has kept her fans and followers updated on her personal life and modeling commitments. In spite of slowing down with her modeling career in recent years, Hailey still posts some of the best fashion photos on IG. Her recent venture into skincare called Rhode shows that she has a passion for helping others look and feel their best, whatever their age. Truly, she is an inspiring figure and influencer who can show you how to harness your own personal brand power to achieve your personal life goals.

12. Barbara Palvin - @realbarbarapalvin


Followers: 18.2 million

Barbara Palvin is a Hungarian model. She was discovered at age 13, where she shot her first editorial for Spur Magazine. Since then, she has had the opportunity to grace the various covers of many international magazines such as Sports Illustrated, Vogue, Harper's Bazaar, and Glamour. With advertising campaigns fronting many promotions such as those from Chanel, Jimmy Choo, or L’Oreal cosmetics, her work in these capacities has helped make her become one of the most in-demand models in the industry.

The LA-based beauty has her IG followers numbering just over 18 million, and many of her posts capture her active lifestyle as well as offer insight into the world of fashion. Following her will keep you entertained with pictures of her travels, favorite restaurants, and even some fashion photo shoots that reflect her personal style.

13. Karlie Kloss - @karliekloss


Followers: 11.2 million

Karlie Kloss began her modelling career in 2006 at age 14. She has walked many runways since then in all of the major fashion events. She is known to many as one of the angel headliners of Victoria's Secret. Her IG feed showcases mostly her career walking the runways for some of fashion's most prestigious designers, including Prada Oscar de la Renta, Marc Jacobs, Diane Von Furstenberg, and Vera Wang. With her work in fronting advertising campaigns for high-end brands like Estee Lauder and Michael Kors, as well as casual street and lifestyle brands such as Adidas and American Eagle, it is undeniable that she has become one of the most successful models of her generation.

In 2017, she was the face of Forbes magazine for her efforts in educating herself in programming and coding and empowering women to learn how to code through scholarships with her non-profit organization, Kode with Klossy. With that said, following her on IG will give you the inspiration you need, not just on the fashion trends of today, but also the motivation to learn to empower yourself to be and do more than you think you are capable of.

14. Ashley Graham - @theashleygraham


Followers: 19.1 million

There have been many plus-size models who tried to make it into mainstream fashion, and Ashley Graham leads the pack. Over the years, her clients have included Curve ID SS, Marina Rinaldi, Lane Bryant, Addition Elle, Bloomingdale's, Elomi lingerie, Evans, Hanes, Liz Claiborne Macy's, Nordstrom, Simply Be and Target. She regularly models swimwear and other clothing items in articles featuring plus-sized attire. She was the first plus-size model to appear on the cover of the Sports Illustrated Swimsuit Issue in 2016. Furthermore, Ashley has appeared on the covers and editorial pages of magazines all over the world, from Harper's Bazaar to Cosmopolitan to Vogue, which makes her one of the most successful plus-size models, even on the runway. Her Instagram account is filled with pictures of her modeling work with great designers like Roberto Cavalli, Christian Siriano, and Max Mara, among others.

Ashley's feed on IG has been a great resource for folks into lifestyle and family life around fashion, which is interesting given her prominence in the industry. Her down-to-earth personality comes through in her posts, which makes her someone that many people can relate to. She is also a huge advocate of body positivity and self-love as she frequently posts pictures of herself in beautiful lingerie and swimsuits, doing her best to show that there is nothing shameful or embarrassing about being plus-size. With that said, following her will give you the motivation you need to be more accepting and loving of yourself, even in the face of beauty standards that are often unattainable for many people.

15. Josephine Skriver - @josephineskriver


Followers: 7.7 million

Josephine Skriver-Karlsen is a Danish fashion model born in Copenhagen. She started her career in her own country before taking on jobs for the international market. She has modeled some of the best-known brands and features on the top fashion covers. As a constant traveler, she has modeled for some of the most high-profile brands in the world, such as Chanel, Balenciaga, Prada, and Valentino. When you take a look at her IG content, you'll see photos that can inspire anyone looking to embrace their own unique beauty. You'll also see plenty of photos of Josephine modeling and interacting with her fans, making her a great ambassador for the fashion industry. Her work as a model has given her the opportunity to travel all around the world, making her one of the most interesting models to follow on Instagram.

Many may not know this, but Josephine is an outspoken advocate for the LGBTQ community because she was raised by a gay dad and lesbian mom. She has shared her background with the likes of Huffington Post and Vogue and has spoken about her experiences candidly on television. Her work as a model and advocate has grabbed the attention of many people around the world. So, whether you are looking to be inspired by Josephine's positive attitude or learn more about the LGBTQ community, following her on Instagram is a great way to do both.

16. Liu Wen - @liuwenlw


Followers: 5.7 million

Liu Wen has been a working model since she was discovered in Beijing, China. There are a couple of firsts for this towering model. Liu Wen was the first Chinese fashion model to walk the Victoria’s Secret Fashion Show. Similarly, she is the first Asian to make Forbes highest-paid models list. The New Your Times referred to her as "China’s first bona fide supermodel" in 2012. Also the first Asian woman to become a spokeswoman for the global cosmetics brand, Estee Lauder, Liu Wen's career strutting the runway and posing for magazine covers has taken her all over the world, and she's now one of the most in-demand models in the industry. 

Liu Wen's IG Stories are always full of interesting moments from her day-to-day life as a model, and she often posts photos that show off her love for nature. She has an incredibly engaged fanbase who love following everything she does. By following her, you will appreciate how her content is tailored to resonate with her followers.

17. Lucky Blue Smith - @luckybsmith


Followers: 2.8 million

Utah-born Lucky Blue Smith, our first male model on this list, comes from a famous family of models. His mother and three sisters also model. He began his career as a young male model at the tender age of 12 and has since worked with some of the world's top fashion brands, such as Tom Ford, Roberto Cavalli, Yves, Saint Laurent, and Versace. After some time, his career took off when he dyed his hair platinum blond – which is now his trademark look. Whether it be on the runway or in the studio, Lucky would always strike unique poses that caught the attention of fashion editors and bloggers. 

Considered one of the most followed male models on IG, his content comprises a mix of fashion shots, modeling gigs, and occasional influencer collaborations. His followers appreciate the majority of his posts for their high-quality photography as well as the interesting stories behind them. Moreover, him being a young dad of three kids, his posts showcasing his growing family will touch a lot of people's hearts, especially those of his generation. With content that has a mix of personal, professional, and inspirational elements, Lucky Blue Smith is a model to watch in 2022.

18. Sierra Skye Egan - @sierraaaskyee


Followers: 4.4 million

Sierra Egan (who models as Sierra Skye) is a swimsuit model and internet celebrity from Los Angeles, USA. Born in California with Native American & Italian roots, she set her sights on becoming an athlete from an early age. She spent a lot of time training for sports like soccer before discovering modeling at 12 years old. 

Unlike many of the models on this list, who first gained fame as a model, rather than an Instagrammer, Sierra is very much an Instagram model, who uses the network to help build her modeling reputation. She has taken the internet by storm with her sultry pictures and gorgeous figure while wearing lingerie, bikinis, and sexy outfits. She has over 4 million IG followers, which serves her well as a social media influencer for retail brands such as Fashion Nova, PrettyLittleThing, and Lounge Underwear. Her content is a mix of personal, professional, and promotional posts. From shots of her in skimpy bikinis to more casual pictures with friends and family, Sierra's feed is sure to get your attention. 

19. Francisco Lachowski - @chico_lachowski


Followers: 1.5 million

Francisco "Chico" Lachowski is another male model worth following on Instagram. He grew up in Brazil but later moved to the United States. He won Ford Men's Supermodel of the World in São Paulo in 2008 and was given a contract with Ford Models. Consequently, he was hired as a runway and print model for numerous luxury fashion homes, including Armani, Versace, Dior, Versace, Dolce & Gabbana, and Gucci, among others. 

Chico is a husband and father or two and is quite a nature lover. His IG feed shows his bike rides, hikes in the mountains, and photos of his adorable children picking apples at an orchard. What's more, he posts a mix of glamour shots, selfies with friends and family, as well as photos of him modeling for various fashion brands. Whether it is a playful beach shot or a classy editorial photo shoot, Chico always delivers an engaging feed that will keep you entertained. You won't be disappointed if you follow him on Instagram.

20. Jon Kortajarena - @kortajarenajon


Followers: 3.4 million

Jon Kortajarena Redruello is a Spanish model and actor. He has been modeling since he was in his teens and is well known for his brunette locks and striking features. At the age of 18, Jon became the face of Just Cavalli for Roberto Cavalli's spring campaign. This was the springboard for his career, and he has subsequently participated in many of the world’s prestigious fashion weeks. He has been knocking out campaigns for major brands such as Dolce & Gabbana, Saint Laurent, Burberry, and Ralph Lauren. Moreover, he was the first male model to be featured in L'Officiel Hommes magazine with a cover shoot and 200 pages of in-depth coverage. 

As an actor, Jon has joined several film and TV projects such as The Aspern Papers, Quantico, A Remarkable Tale, and Tales from the Loop. Following on IG will let you stay up-to-date with everything Jon is doing both on and off the runway. You will find the motivation and inspiration to c model and act like Jon if you give him a follow.

21. Rosie Huntington-Whiteley – @rosiehw


Followers: 16.2 million

The English model rose to fame when she became a Victoria’s Secret “Angel.” She was ranked #1 on the “Hot 100 Women of 2011” list put together by Maxim and has achieved a ton of other notable recognitions.

Rosie Huntington-Whiteley is a top model worth following on Instagram. She started her career at the age of 16 as a commercial model and has since worked with major fashion houses doing shows and magazine spreads. Aside from being one of Victoria's Secret's angels, she was a regular model for different luxury brands such as Louis Vuitton, Burberry, Givenchy, Balmain, and Coach. 

In addition to modeling, she has also acted in films such as Transformers: Dark of the Moon and Mad Max: Fury Road. Rosie often shows pictures of her private life as a mom of two, which is an inspiration to her many followers. Plus, her feed also showcases products from her makeup and skincare line, Rose Inc. Overall, her IG content shows that she is not just a pretty face. Her Instagram account is chock full of pictures capturing all the different moments in her life, and you will get to learn about her favorite things, her inspirations, and what fashion trends she likes to follow. 

22. Alexa Chung – @alexachung


Followers: 5.5 million

Alexa Chung is a British model and actress who started her career at 16 years old. She is known for being the face of campaigns such as DKNY, Superga, Pepe Jeans, and Longchamp. Aside from modeling, she had the opportunity to be a guest editor of Tommy Hilfiger's 2014 Fall collection. Moreover, she became the muse of many fashion designers because of her distinctive personal style. One example is when Mulberry named one of their bags "Alexa," which was one of the most sought-after bags when they launched it in 2010. Alexa also went into hosting and presenting for several television shows like Freshly Squeezed and Vanity Lair. 

When you look at Alexa's feed on IG, you will see the different personal styles she has tried, including streetwear and boho chic clothing. She also posts pictures of her work as a model and actress, along with shots from different fashion magazines for which she has posed. If you are looking for inspiration when it comes to modeling or if you have an appreciation for stylish women, Alexa Chung is someone you should follow on social media.

23. Alexis Ren – @alexisren


Followers: 16.7 million

California-born Alexis Ren is known to be a model, entrepreneur, actress, and overall internet personality. This American model may have started modelling from the age of 13, but her Instagram fame is what really amplified career and put her in the spotlight. Her career in modeling eventually progressed and she, later on, bagged campaigns for Calvin Klein, Diane von Fürstenberg, and Versace. 

Alexis is known to be a swimsuit model for Sports Illustrated, and you will see that her pictures on social media often feature her modeling swimsuits and other sultry outfits. She is also an advocate of wellness, which is why she created a community called We Are Warriors also found on IG. With that said, following her IG account will give you a good idea of her style and what she is interested in. Whether it be a fashion piece from her recent campaign or a fun video she posted about her lifestyle, you will find all of Alexis Ren's latest posts on IG captivating.

24. Desi Perkins – @desiperkins


Followers: 4.4 million

Desi Perkins rose to fame through her YouTube channel. As one of Forbes' top content creators, Desi Perkins rose to fame during the very early days of YouTube through her channel with numerous hair, makeup, and skincare tutorials. With over 3 million subscribers on YouTube, she grew her Instagram following to almost 4.5 million followers with posts about fashion, beauty, and her growing family. Now with her own skincare line called Dezi Skin, following her on social media will give you access to her latest products, as well as behind-the-scenes looks into her life and work.

25. Natasha Oakley – @tashoakley


Followers: 3 million

Natasha Oakley is an Australian fashion and lifestyle blogger, Instagram model, and entrepreneur. She started the blog, “A Bikini A Day,” with her business partner, Devin Brugman, where they shared a photo of a new swimsuit every day. Known to many as Tasha, as a business owner and influencer, she eventually her swimwear brand, MONDAY Swimwear. Also, as she is also into fitness and wellness, she founded The Pilates Class with friend and Pilates instructor Jacqui Kingswell, which grew to become a go-to place for both celebrities and health-conscious folks around Australia.

Natasha has been a champion of body positivity and an advocate for women on the curvier side to be more empowered. Her IG feed will showcase not just photos of glamorous shots wearing sultry evening dresses but also vernacular shots of her beach travels and yoga sessions.

26. Luka Sabbat – @lukasabbat


Followers: 3.5 million

Extremely popular among teens, Luka Sabbat has been informally named Gen Z’s “It” boy. He is a New York and Paris-based male model who is extremely popular among the millennials as well. In addition to being a model, he’s also a stylist and an entrepreneur.

As an American and cultural influencer, he has worked with some of the biggest names in fashion, including Dolce & Gabbana, Yeezy, and Hugo Boss, to name a few. His portfolio also boasts numerous magazine covers and feature spreads as well as ad campaigns from various industry brands like Calvin Klein, Evian, Ralph Lauren, and Ovadia & Sons.

You will know that it is Luka's Instagram profile because you will see his signature long dreadlocks and clean-shaped mustache. As a sought-after male model, he is always on the lookout for new opportunities and collaborations. In fact, when he co-founded the creative production company Hot Mess with Noah Dillon in 2016, he found a new avenue for his artistic talents. Whether he is shooting a campaign or working on an editorial project, his photos always possess an edgy, stylish appeal that will surely get your creative juices flowing.

27. Pia Muehlenbeck – @piamuehlenbeck


Followers: 2 million 

Pia is a German-born model, now living in Australia. German native Pia Muehlenbeck is a model and vlogger now living in Australia. Many people may not know that she is a qualified lawyer, but she decided to dabble in modeling and vlogging. Pia has graced many magazine covers and was featured in publications such as CLEO and Cosmopolitan Australia. She also maintains an impressive portfolio of clients, including Disney, Sony Music, Guess, and Tommy Hilfiger, among others.

Pia's IG feed speaks of her personal style—she loves to experiment with high fashion trends, shoot natural light photos, and show off her glamorous lifestyle. She also posts interesting stories about her travels and her marriage with Kane Vato, another Instagram influencer from Australia. This makes following her an intriguing experience.

28. Camila Morrone – @camilamorrone


Followers: 3.5 million

Born to Argentine parents, Camila Morrone was born and raised in Los Angeles. She is known for her natural beauty and her relationship with actor Leonardo DiCaprio. At just 22 years old, she’s fairly new to the modelling world. In 2016, she graced the cover of Vogue Turkey. She made her runway debut in 2017, when she walked for the Moschino resort collection.

Camila’s career in modeling continued for print magazines like Vogue, W Magazine, and Vanity Fair. Later on, she ventured also into walking the runway and leading ad campaigns for brands such as Coach, Loewe, Miu Miu, and Chanel. Her acting credits include being cast in Bukowski and Death Wish.

As a dog and music lover, you will see her online content with pictures and video clips of her two fur babies, as well as herself singing some tunes while playing the guitar. Her social media presence showcases effortless glamour combined with a healthy self-confidence–perfect qualities to emulate if you want your Instagram account to look its best.

29. Megan Williams – @meganmayw


Followers: 790,000

Megal Williams is no stranger to the fashion industry. Discovered at the age of 14, the British model has walked the runways for top fashion houses like Ralph Lauren, Philipp Plein, and Dolce & Gabbana. Best known for being a regular angel for Victoria's Secret, her beautiful face has graced the many pages of Harper's Bazaar, Vogue, and Elle. Moreover, she has walked the runways for top fashion houses like Elie Saab, Ralph Lauren, Giorgio Armani, and Dolce & Gabbana. 

Megan is a yoga enthusiast and a lover of sustainable products. Her IG feed boasts exactly these as she features the different yoga outfits from Aloyoga and talks about the benefits of using a reusable cup like Hunu rather than disposable paper or plastic. Her quality content is earning her Instagram fame, even though she doesn't yet have millions of followers. That's because her laidback style and natural beauty make her an Instagram influencer to watch in 2022.

30. Blondey McCoy – @blondey


Followers: 320,000

Blondey McCoy is a British model and artist who is passionate about fashion and skateboarding. He has launched several art exhibits, which he sometimes shares with his Instagram audience. He has modeled for many major brands, but what he is best known for is his clothing line THAMES MMXX. Most recently, he collaborated with Adidas on a design for their Gazelle sneaker, which is known to be a staple in the wardrobe of skaters. 

Fashion, skateboarding, and family are on his feed on Instagram. A mix of style shots and artwork explore pop culture themes in Blondey's feed, true to his personality and interests. His skating adventures are also documented in videos and images, which helps him build a connection with his audience.

31. Irina Shayk – @irinashayk


Followers: 19.6 million

Considered by many to be the hottest Instagram model, Irina Shayk is famous for strutting the runways at every known Fashion Week around the world. She was the first Russian model to be featured on the cover of the Sports Illustrated Swimsuit Issue last 2011. So, may it be in New York, Milan, or Paris, the Russian native enjoys displaying her enviable figure in the latest couture. Her following is a testament to this, and she continues to rack up millions of followers with each new post. 

Out of the limelight, Irina is active in doing philanthropic work for mothers and children back in her hometown in Russia. In addition, she is also an ambassador for the New York City Food Bank. Clearly, those who follow her on the social media platform know to expect stunning fashion shoots and a good dose of Irina’s personality too.

32. Sommer Ray – @sommerray


Followers: 26.2 million

With over 26 million followers, this hot model has been nothing but pure motivation to look and do better. Sommer Ray's feed is a collection of sexy and sultry poses that shows her curves from being a former bodybuilder and a current advocate for fitness and wellness. She also showcases video clips of her newly found passion and career as a DJ.

Sommer has been front and center in being an entrepreneur, with several businesses up her sleeve. For one, she created fitness videos to help sculpt your booty. Secondly, she launched her collection of activewear and gear. Finally, she founded IMARAЇS, a sugar-free and plant-based line of chewable gummies that are great for the skin. From fitness to self-care, following Sommer will have you feeling like you can do more to improve and love yourself.

33. Kelsey Merritt - @kelseymerritt


Followers: 1.7 million

Kelsey Merritt is a Filipino-American model who began her career in the Philippines doing various commercials before coming to the US and starting her fashion modeling career. She was the first Filipino-American to be cast as a Victoria's Secret angel, which unbeknownst to many, was also her first runway show. 

Kelsey's feed showcases a mix of fashion shoots and lifestyle content, including healthy eating tips, travel experiences, and beauty tutorials. Her posts demonstrate that she is not only an accomplished model but also enjoys life outside of work, too. She is unequivocally beautiful with striking features, which have helped make her one of the top Instagram models to follow today.

34. Winnie Harlow - @winnieharlow


Followers: 10.1 million

Winnie Harlow jumpstarted her career when she joined as a contestant on America's Next Top Model. Since then, she has appeared on many other magazine covers and has modeled for some of the world's most prestigious global brands, such as Desigual, Dior, and Diesel. Earlier this year, Winnie launched Cay Skin, a skincare line that focuses on sun protection and moisturizing. 

Winnie's glamorous but approachable and down-to-earth style makes her a great role model for people of all ages. Winnie is also an advocate for body confidence. As an active spokesperson for her own skin condition called vitiligo, her content online and in interviews underscores the importance of self-care, no matter what your size or shape.

35. Kaia Gerber - @kaiagerber


Followers: 8.5 million

Kaia Gerber began modeling at 13 years old. As the daughter of supermodel Cindy Crawford, she quickly established herself as one of the successful models of her generation. She has appeared on covers and on the pages of magazines such as Vogue, W, and GQ. Moreover, her beautiful and delicate features have landed her countless runway and campaign projects for prestigious brands, including Alexander McQueen, Versace, Chanel, and Miu Miu.

Following Kaia on IG will give you access to her latest fashion pictures, behind-the-scenes looks at shoots, and snapshots of the interesting people she meets along the way. If you're looking for an Instagram model with plenty of credibility, charm, and drive—then Kaia Gerber should be one of your top choices.


There's no doubt that social media has changed the landscape of how we interact with the world and how we consume content. Instagram has definitely become a platform for those with a voice and something to say, and it has made it easier than ever to connect with like-minded people. If you are looking for inspiration and motivation, these models are worth following. From January to December, you will find content that can give you that spark of hope and happiness to your aspirations of being a creator and influencer just like them, or even build your brand and get a wider reach around the world. They are killing it on the fashion scene, and they are sure to give you the motivation you need to reach your goals. 

About the Author
The Influencer Marketing Hub Team brings together a diverse group of experts with a passion for influencer marketing, digital trends, and social media strategies. Each piece of content crafted by this team is researched and written to provide valuable insights, tips, and updates for our readers. Our authors are dedicated to delivering high-quality, informative, and engaging articles that help businesses and influencers thrive in this rapidly changing digital world.