A common misconception some people have of influencer marketing is that you must work with big-name influencers like Kim Kardashian. Perpetuated by mainstream media, this notion costs businesses a huge fortune. Even worse, this belief couldn’t be further from the truth. The fact is most businesses today prefer working with small influencers with relatively few followers because they tend to have far higher engagement rates.
Called micro-influencers, these individuals do not have millions of followers, but those they do have, take an immense interest in what they say. Thus, they are often considered niche thought leaders. However, finding those with solid clout can be difficult for those outside their dedicated fan base. This is where micro-influencer agencies step in.
Top Micro-Influencer Agencies:
Top Micro-Influencer Agencies
Micro-influencer agencies simplify the process of identifying and vetting individuals whose influence runs deep within their niche. To improve campaign outcomes, consider working with one of the top agencies that have a proven track record and an impeccable reputation in the industry. These reputable agencies have a wealth of experience in identifying the most effective micro-influencers for your specific goals and ensuring that your campaign aligns seamlessly with your target audience.
1. Viral Nation
Overview: Viral Nation is a digital marketing agency with a global presence in over 30 countries. Its team of experts optimizes brand ROI through holistic marketing integration, brand safety analysis, and trend-focused strategies.
Location: Toronto, New York, San Franciso, UK, Copenhagen
Channels: Instagram, TikTok, Facebook, LinkedIn, Pinterest, Snapchat, Twitter
Viral Nation calls itself a modern marketing and technology company. Influencer marketing is one of the services they offer, and they also provide talent services to influencers.
From niche activations to global brand experiences in industries from technology and gaming to beauty, retail, and fast-moving consumer goods, Vital Nation has created some of the world’s most recognized, honored, and successful influencer marketing campaigns. Viral Nation takes pride in being able to find authentic creators for every campaign.
Pros:
- Good understanding of the influencer space
- Ability to meet targets and timelines
- Responsive support team
Cons:
- May be costly for small businesses
Viral Nation
Viral Nation unlocks the full power of social-first marketing to scale brands into the future.
50+
USA, Canada, Caribbean
Best for:
Enterprises and Large brands
Viral Nation
Viral Nation unlocks the full power of social-first marketing to scale brands into the future.
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
2. NeoReach
Overview: NeoReach has been managing influencer marketing campaigns for global brands since 2013. Its proprietary marketing software equips businesses to run different forms of marketing campaigns at scale and in multiple channels.
Location: San Francisco, California
Channels: Facebook, Instagram, Snapchat, Twitter, YouTube, TikTok, Twitch, Blog, Pinterest
NeoReach enables world-class original influencer campaigns for leading brands and Global Fortune 500s. However, despite the size of their typical customer, they are still very much a micro-influencer agency, working with the best influencers for each client: their tech and team handle influencer sourcing, performance reporting, and everything in between.
NeoReach is arguably best known for its influencer marketing software. Although its platform is available for firms wanting to take a more self-service approach, it is just as used by NeoReach’s team as they manage your influencer campaigns.
When running a full-service campaign, NeoReach’s team integrates with yours to ensure proactive, real-time communication while creating authentic, data-driven campaigns that get to the heart and soul of your brand story.
Pros:
- Access to top-tier influencers
- Powerful data analysis
- Easy-to-navigate interface
Cons:
- Not ideal for small businesses
NeoReach
NeoReach creates world-class original influencer campaigns for leading brands and Global Fortune 500 companies. Founded in 2013 and managing over $250 million dollars in influencer spend to-date, their team is responsible for creating some of the mos...
50+
Los Angeles, San Francisco, Orlando, Tokyo
Best for:
Large Companies
NeoReach
NeoReach creates world-class original influencer campaigns for leading brands and Global Fortune 500 companies. Founded in 2013 and managing over $250 million dollars in influencer spend to-date, their team is responsible for creating some of the mos...
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
3. Ubiquitous
Overview: Ubiquitous is a leading influencer marketing agency with a focus on TikTok, Instagram, and YouTube. Their team of marketing experts and industry specialists collaborates to make influencer marketing mutually beneficial for brands and creators.
Location: Chattanooga, Tennessee
Channels: TikTok, Instagram, YouTube
Ubiquitous works directly with a massive network of TikTok creators to deploy the most viral, compelling, and data-driven TikTok campaigns. From organic content creation to managing influencer partnerships to deploying ad spend, they handle every touchpoint of your TikTok channel.
Ubiquitous works with TikTok creators of all sizes, including micro-influencers. They stress that size doesn’t matter; engagement does.
The agency works with more than 4,000 influencers with a combined 4 billion followers, original methodologies in achieving social virality, and a real knack for getting the most bang for your buck in ad spend and partnerships.
Pros:
- Organized project management
- Effective teamwork dynamics
- Good approach to problem-solving
Cons:
- Limited platforms
Ubiquitous
Ubiquitous makes it so they can’t ignore you—and, they won’t want to. We deploy compelling, ingenious influencer marketing campaigns (at scale) on platforms like Instagram, TikTok, and YouTube. Join brands like Lyft, Disney, Target, Amazon, and...
10 - 50
Los Angeles, CA
Best for:
Medium Size Brands
Ubiquitous
Ubiquitous makes it so they can’t ignore you—and, they won’t want to. We deploy compelling, ingenious influencer marketing campaigns (at scale) on platforms like Instagram, TikTok, and YouTube. Join brands like Lyft, Disney, Target, Amazon, and...
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
4. MOMENTiQ
Overview: From a founding team that has created several of the leading influencer marketing agencies and platforms, MOMENTiQ drives the world’s leading brands forward with influencer marketing campaigns – Specializing in TikTok & YouTube.
Location: Los Angeles, California
Channels: TikTok, YouTube
MOMENTiQ, a remarkable micro-influencer agency, stands out due to its specialization in TikTok and YouTube Influencer Marketing & UGC Creation and offering a unique approach to tailor campaigns according to brand objectives. Whether it’s enhancing brand awareness, optimizing performance, or encouraging User Generated Content (UGC), MOMENTiQ adapts to your needs.
Based in Los Angeles, MOMENTiQ operates within a vibrant hub of creative innovation. In terms of clientele and collaborations, they work with an impressive array of Fortune 500 giants such as American Eagle, Fashion Nova, Ulta Beauty, and high-budget AI companies, demonstrating their versatility in serving a wide range of high-value brands.
Driven by results, MOMENTiQ collaborates with the right creators to captivate your target audience’s imagination, with a vision for long-lasting impact. MOMENTiQ pioneers Influencer Marketing alongside forward-thinking companies, prioritizing genuine connections.
Pros:
- Innovative approach to marketing
- Sophisticated technologies
- Deep insights from big data
Cons:
- Company is fairly new in the industry
MOMENTiQ
MOMENTiQ is the premier influencer marketing agency. They run campaigns at the largest scale for the world’s leading brands, including The Grammy Awards and TikTok Shop itself. They specialize in launching brands/products on TikTok Shop & automatin...
10 - 50
Los Angeles
Best for:
Enterprises and Large Brands
MOMENTiQ
MOMENTiQ is the premier influencer marketing agency. They run campaigns at the largest scale for the world’s leading brands, including The Grammy Awards and TikTok Shop itself. They specialize in launching brands/products on TikTok Shop & automatin...
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
5. The Influencer Marketing Factory
Overview: Influencer Marketing Factory is a global influencer marketing agency that helps brands increase engagement with younger consumers. Their straightforward and effective process enables you to connect with Gen Zs and Millennials.
Location: Miami and New York
Channels: Instagram, YouTube, TikTok, Twitter, Twitch
The Influencer Marketing Factory is a full-service influencer marketing agency focusing on TikTok, Instagram, and YouTube. They create authentic, scalable, and ROI-oriented social media influencer campaigns for amazing brands.
The agency’s services range from influencer marketing campaign creation to talent management, alongside social media, and native ads management. They create a tailored and optimal strategy for your brand based on your company goals. Steps include influencer identification, KPIs setup, authentic and native storytelling, management, contracting, and detailed reporting and analytics. In addition, the agency takes care of influencer activations, tracking, and ROI analysis.
Pros:
- Efficient workflow and tech systems
- Results-driven approach
- Responsiveness and openness to clients’ inputs
Cons:
- Some issues with communication and transparency
The Influencer Marketing Factory
The Influencer Marketing Factory is a global full-service influencer marketing agency that helps brands engage with Gen Z and Millennials audiences on TikTok, YouTube and Instagram.
10 - 50
New York, Miami
Best for:
Enterprises and Large brands
The Influencer Marketing Factory
The Influencer Marketing Factory is a global full-service influencer marketing agency that helps brands engage with Gen Z and Millennials audiences on TikTok, YouTube and Instagram.
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
6. The Shelf
Overview: The Shelf is a full-service influencer marketing agency that focuses on amplifying performance and ROI through creative concepts. Its platform is stocked with powerful technologies that deliver data-driven marketing solutions.
Location: Atlanta, Georgia
Channels: TikTok, Instagram, Facebook, Pinterest, YouTube
The Shelf is a full-service influencer marketing agency with a proprietary SaaS platform to plan, execute, manage, and optimize creative, strategic influencer campaigns. They use data to find the best Instagram, TikTok, Facebook, Pinterest, and YouTube creators who can help brands reach their goals. Then, they custom-build influencer campaigns that match the right tactics with the right storytellers for your audience to achieve and deliver the highest ROI.
Their team dreams up custom influencer marketing strategies to target different segments of your audience. Their influencer campaigns guide your customers through each stage of the decision-making process and move them along the path to purchase. In addition, they tie their campaigns in with your marketing goals.
Pros:
- Advanced targeting capabilities
- Strong influencer relationships
- Impressive workflow and easy-to-use dashboard
Cons:
- Opportunities for further improvement in whitelisting strategy and data sharing
The Shelf
The Shelf is an industry-leading, full-service influencer marketing agency that designs, executes, and optimizes data-driven campaigns from start to finish. With a focus on performance and ROI, our in-house brand and digital strategists develop thumb...
1 - 10
New York
Best for:
Medium and Small Size Brands
The Shelf
The Shelf is an industry-leading, full-service influencer marketing agency that designs, executes, and optimizes data-driven campaigns from start to finish. With a focus on performance and ROI, our in-house brand and digital strategists develop thumb...
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
7. House of Marketers
Overview: House of Marketers is an influencer marketing agency founded by early-stage TikTok employees and agency partners. Understanding the intricacies of the platform, it is able to create influencer campaigns that drive results.
Location: London, United Kingdom
Channels: TikTok
House of Marketers is the UK’s specialist TikTok influencer marketing agency. They work with a network of 50k+ TikTok influencers, including many micro-influencers. Founded by early-stage TikTok employees and agency partners, House of Marketers has rapidly become a world-leading influencer marketing agency.
The agency’s dynamic team of TikTok experts leverages data, technology, and extensive industry expertise to deliver goal-oriented influencer marketing services. They build influencer marketing campaign strategies from the ground up, always catering to your brand, audience, and objectives. Their influencer strategy service forms the foundation of their clients’ influencer campaigns.
The first step of a House of Marketers campaign always involves analyzing your brand’s personality, values, objectives, and recent trends among your target demographic before establishing the most effective strategy for your unique requirements. Next, they set a clear schedule for various influencer marketing activities, including defining and projecting realistic goals that can be tracked and executed effectively. The agency then conducts comprehensive research on your brand, audience, influencers, niche, and competition to establish clear benchmarks. Finally, House of Marketer’s specialist team gets to work, brainstorming and developing creative ideas that resonate with your defined audience before matching you with carefully selected influencers for maximum impact.
Pros:
- In-house brand asset creation
- Brand-fit TikTok influencers
- Data-rich reports and insights
Cons:
- Focused on one platform only
House of Marketers
House of Marketers is the #1 TikTok-focused agency for Influencer Marketing, Paid Media, Content Creation, and Growing Business Profiles on TikTok. We specialize in helping Mobile Apps and Brands quickly scale and improve their ROI on the most valuab...
10 - 50
United Kingdom, United States, Germany, Spain, Brazil, Italy, France, Poland, Indonesia, Singapore
Best for:
Large brands and Creators
House of Marketers
House of Marketers is the #1 TikTok-focused agency for Influencer Marketing, Paid Media, Content Creation, and Growing Business Profiles on TikTok. We specialize in helping Mobile Apps and Brands quickly scale and improve their ROI on the most valuab...
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
8. HireInfluence
Overview: HireInfluence is an influencer marketing agency that specializes in developing intent-driven campaigns. They identify individuals with respected voices and global audiences, then handpick influencers for each campaign to ensure an organic fit.
Location: New York, Los Angeles, and Houston
Channels: Blog, Facebook, Instagram, LinkedIn, Pinterest, Snapchat, TikTok, Twitch, Twitter, YouTube
HireInfluence is an award-winning agency that has been elevating influencer marketing strategies for the most prominent brands since 2011. The agency’s stellar results are driven by a white-glove approach, as well as distinctive strategy blueprinting and incomparable talent curation processes.
Its expertise lies in developing influencer marketing campaigns that are purposefully intent-driven and can unite the needs of brands, influencers, and audiences. For each campaign, HireInfluence meticulously selects the kind of influencers who can help provide organic content that feels downright authentic.
The agency’s excellent services are very much evident in its partnership with Oreo and McDonald’s in launching the influencer marketing campaign showcasing the exclusive OREO Shamrock McFlurry. With the help of notable lifestyle and food influencers, the campaign produced an amazing 1.7 million impressions and 298k engagements.
Pros:
- Highly skilled and knowledgeable team
- User-friendly platform
- Top-notch capabilities
Cons:
- Pricing is not very competitive
HireInfluence
Influencer Marketing Agency of the Year 2022 + 2023. HireInfluence is an award-winning agency, serving the world’s most established brands since 2011. We have been exceeding expectations for content agendas for over a decade - managing successful c...
1 - 10
Houston, Los Angeles, New York
Best for:
Large Companies
HireInfluence
Influencer Marketing Agency of the Year 2022 + 2023. HireInfluence is an award-winning agency, serving the world’s most established brands since 2011. We have been exceeding expectations for content agendas for over a decade - managing successful c...
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
9. Audiencly
Overview: Audiencly is an influencer- and social media marketing agency based in Düsseldorf, Germany. At Audiencly, social media natives develop effective social media marketing strategies for companies from various industries.
Locations: Düsseldorf, Hamburg, London, and Budapest
Channels: Instagram, TikTok, Twitter, YouTube, Facebook
Audiencly’s mission is to connect companies of all types and sizes with influencers and content creators worldwide. In addition, they offer comprehensive management for influencers and support companies in developing efficient and sustainable marketing strategies.
Their experienced team will guide you and your brand through the process of influencer marketing, beginning with following some predefined steps that help define your KPIs and your audience. Once they set your target audience, they determine influencers you can work with to achieve your objectives.
Audiencly supports you in identifying the most profitable social media platforms to advertise your product, whether that be Instagram, YouTube, TikTok, Twitter, or Facebook.
The agency’s influencers and content creators are predominantly in gaming and lifestyle. They now work with more than 5,000 influencers worldwide (many of whom are micro-influencers), from the latest newcomers to long-established trendsetters.
Pros:
- Pool of influencers with global reach
- Comprehensive influencer marketing services
- Effective ROI optimization
Cons:
- Limited niche and platforms
Audiencly
Audiencly is an influencer- and social media marketing agency based in Düsseldorf, Germany. At Audiencly, social media natives develop effective social media marketing strategies for companies from various industries.
10 - 50
Düsseldorf, Hamburg, London
Best for:
Businesses of all sizes
Audiencly
Audiencly is an influencer- and social media marketing agency based in Düsseldorf, Germany. At Audiencly, social media natives develop effective social media marketing strategies for companies from various industries.
10. ApexDrop
Overview: ApexDrop connects brands with micro-influencers who can create user-generated content at scale. With a focus on building influential communities and delivering measurable results, it enables brands to harness the power of micro-influencer marketing.
Location: Pennsylvania
Channels: Instagram, TikTok
ApexDrop provides influencer marketing and lifestyle content for brands and agencies. You can order bulk content on demand.
They focus on Instagram, arguably the most visual of social networks, and with ApexPhotography have an army of “everyday creators” to shoot license-free lifestyle photography for your brand.
ApexDrop aims to build the most influential communities for consumer brands in North America. It develops and offers cutting-edge marketing services proven to produce quality long-term results for its partner brands. As a result, ApexDrop’s partner brands enjoy brand promotions measured by reach, impressions, and engagement, as well as social content that improves their reputation, search engine ranking, and ultimately revenue.
Pros:
- Stringent vetting and verification process
- Multi-channel use of user-generated content
- Expertise in micro-influencer marketing
Cons:
- Slightly long gap between campaigns
ApexDrop
Save time and budget when scaling up with micro influencers in the United States. Most agencies pay influencers to promote your products. We don’t. We rigorously screen influencers who genuinely care about your product. We specialize in consumer p...
10 - 50
Erie, Pennsylvania-based with a fully remote workforce
Best for:
Enterprises and Large brands
ApexDrop
Save time and budget when scaling up with micro influencers in the United States. Most agencies pay influencers to promote your products. We don’t. We rigorously screen influencers who genuinely care about your product. We specialize in consumer p...
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
11. Moburst
Overview: Moburst is a digital marketing agency dedicated to providing exceptional mobile experiences and driving mobile growth. Among its offerings are influence marketing services that connect brands with influencers who are aligned with their core values.
Location: New York, San Francisco, Kefar Sava, London
Channels: Instagram, TikTok, LinkedIn, YouTube
Moburst is a full-service digital agency offering a wide range of services in creative and content, marketing strategy, media buying, organic awareness, and product and development. One of their many services is influencer marketing. They will help you leverage influencers effectively, creating a well-oiled performance marketing machine.
Their influencer marketing experts handle everything from building briefs for the influencers, inspiring them with key messages about the brand, so the client stands out, and reporting. They also use the influencer’s content, repurposing it to create multiple other assets such as ads – streamlining the creative process, making it more affordable for the client, and driving results.
Pros:
- Holistic marketing strategy
- Access to the latest technologies
- Highly collaborative approach
Cons:
- Some issues in the communication process and response times
Moburst
Harness the power of influencers to achieve your growth goals with Moburst, a leading global performance influencer marketing agency that helps brands over-achieve their goals and become category leaders.
50+
New York, Tel Aviv, San Fransisco, London
Best for:
Startup & Enterprise
Moburst
Harness the power of influencers to achieve your growth goals with Moburst, a leading global performance influencer marketing agency that helps brands over-achieve their goals and become category leaders.
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
12. inBeat Agency
Overview: inBeat Agency is an agency that combines paid media and micro-influencer marketing to create measurable campaigns that have a business impact. Focused on Instagram and TikTok, they match brands with the top creators on these leading platforms.
Locations: New York, Los Angeles, Montreal, Toronto, Singapore, Paris, Miami, and London
Channels: Instagram, TikTok
Trusted and loved by hundreds of global brands that include names like Nordstrom, New Balance, and Nissan, inBeat describes itself as a performance-driven, micro-influencer agency. They combine micro-influencer marketing with paid media to create measurable marketing campaigns.
To date, they’ve worked with more than 16,000 micro-influencers on Instagram, TikTok, and YouTube. However, you can rest assured that you’ll get the chance to reject potential creators if you don’t think that they’re a good fit for the core target audience of your brand.
In addition to connecting you with micro-creators, they also offer a team of in-house conversion experts who can help you create user-generated content (UGC) that you can use to take your marketing campaigns to the next level. From LinkedIn to Pinterest to Twitch, the content that they’ve created have been used on various other channels in addition to Instagram and TikTok. Basically, they can create any type of content that you need within only two weeks.
Pros:
- Impressive reach and engagement
- Tailored influencer selection
- Expertise in niche markets
Cons:
- Extended timelines on some projects
inBeat Agency
inBeat Agency leverages micro-influencer collaborations to create winning social media strategies drive down customer acquisition costs and scale ad budgets. We offer a fully managed service to help you work with creators that have a track record fo...
10 - 50
Montreal, New York, Los Angeles, Toronto, Miami, Singapore, London, Paris
Best for:
Enterprises and Large brands
inBeat Agency
inBeat Agency leverages micro-influencer collaborations to create winning social media strategies drive down customer acquisition costs and scale ad budgets. We offer a fully managed service to help you work with creators that have a track record fo...
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
13. August United
Overview: August United is a full-service social and influencer marketing agency with expertise in audience-first influencer programs and social media strategies. They work with content creator influencers to create buzz around a brand.
Location: Arizona
Channels: Facebook, Instagram, YouTube, Pinterest, Twitter, Blog
August United unites brand ideas with impressive people who ignite growth for your business. They are an integrated influencer marketing agency. At their core, they believe everyone is an influencer – an influencer of persuasion, commerce, and above all, action.
August United doesn’t focus on any one industry. Instead, they focus on what they can do for YOUR industry.
As a full-service influencer marketing agency, August United can help you with your influencer strategy, network development, content creation, experiential marketing, and even “awesomization.” Their brand managers closely monitor the performance of your campaign and are ready when necessary to lift, optimize, and strike when the iron is hot.
Pros:
- High-performing brand content
- Outcome-based campaign programs
- Effective campaign optimization
Cons:
- No published reviews to assess its track record
August United
August United provides end-to-end influencer marketing support—from influencer strategy to influencer activations and ongoing influencer management.
1 - 10
Tempe, AZ
Best for:
Enterprise
August United
August United provides end-to-end influencer marketing support—from influencer strategy to influencer activations and ongoing influencer management.
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
14. inCast
Overview: inCast is a global influencer and experiential marketing agency, specializing in developing unique and cost-effective strategies tailored to each client’s budget and objectives. It is committed to creating branded marketing experiences that captivate audiences.
Locations: Los Angeles and São Paulo, Brazil
Channels: Pinterest, Instagram, YouTube, Facebook
inCast is an influencer marketing agency whose online platform aims to improve micro-influencers’ visibility and work opportunities through its direct booking feature. This feature gives inCast members a fighting chance to capture the interest of big brands.
When inCast began in 2015, the Los Angeles-based firm promoted itself as a go-to platform for brands searching for Brazil-based influencers. Today, its network of more than 7,500 influencer partners includes personalities from the U.S., Spain, France, the U.K., and Australia
The marketing agency’s website is available in English, Portuguese, and Chinese. inCast expanded its language options amid new clients, particularly AliExpress
Recognizing the power of micro-influencers, inCast provides them with opportunities for brand collaborations. Micro-influencers can broaden their reach by signing up and letting the agency generate a profile for them. This profile appears on inCast’s Direct Booking page, which also features the influencer’s number of followers, average likes or views, and engagement rate, depending on the two social media channels that they enter when they register on the site as influencer partners.
This page also contains a form where clients can book influencers after the inCast team endorses them to these brands. The team recommends influencers based on the prospect’s ad campaign and marketing goals. Brands can choose from three packages: one feed post, three stories, and one feed post plus three stories. Companies also supply their contact information and ad campaign ideas to help facilitate collaboration with the chosen influencer. The agency collects a commission from each transaction. Interested influencers can get more information by contacting inCast.
Influencers also get a link to their Direct Booking page, which they can share on their social media accounts to attract more leads. Creator members can also tag @inCast.me when they upload content to allow inCast to repost them on their social platforms. Doing so will extend the influencer’s exposure to the agency’s followers.
inCast is an official partner of TikTok’s Creative Learning Fund. Influencers who sign up for inCast membership can tap into this initiative and receive the necessary guidance throughout the TikTok partnership. The firm has also worked with Amazon, Visa, BMW, Heineken, Samsung, PepsiCo, Ubisoft, and Vigo Video.
Pros:
- Real-time influencer reporting
- Exclusive influencers and agencies
- Dedicated experts
Cons:
- Inconsistent communication
inCast
Digital Influencer Marketing
1 - 10
Los Angeles, Sao Paulo, Rio de Janeiro
Best for:
Enterprises, Large and Small brands
inCast
Digital Influencer Marketing
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
15. Zorka.Agency
Overview: Zorka.Agency is a marketing agency with a strong focus on delivering ROI-forecasted strategies and risk assessment to help businesses achieve scalable growth. It employs a client-centric approach to addressing the needs of its clients worldwide.
Location: Europe
Channels: Facebook, Instagram, TikTok, YouTube, Telegram, Twitch, Snapchat
Zorka.Agency is an international digital marketing agency focused on creating ROI-forecasted strategies with a risk assessment that helps businesses scale up. They offer an original mix of technologies, traffic channels, creative formats, and unconventional methods to reach their clients’ target audiences. One of their services is influencer marketing.
Zorka.Agency works with 500k+ influencers across six social platforms, using their in-house analytics platform. Their media plans forecast campaign results, including CPI and CPAs, before they go live.
Pros:
- High level of competence
- Ability to deliver measurable outcomes
- Responsiveness and professionalism
Cons:
- Some delays on set schedules
Zorka.Agency
Zorka.Agency is an influencer and performance marketing agency focused on creating ROI-forecasted strategies with a fair risk assessment that help businesses scale up.
1 - 10
Limasol (Cyprus)
Best for:
Enterprises, Large and Small brands
Zorka.Agency
Zorka.Agency is an influencer and performance marketing agency focused on creating ROI-forecasted strategies with a fair risk assessment that help businesses scale up.
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
16. MoreInfluence
Overview: MoreInfluence, a pioneer in influencer marketing, has been helping numerous businesses harness the potential of influencers. Instead of the one-size-fits-all marketing mold, it provides data-backed solutions and real-time campaign tracking.
Location: New Jersey, Los Angeles, Boston
Channels: Blog, Facebook, Instagram, LinkedIn, Snapchat, TikTok, Twitch, Twitter, YouTube
MoreInfluence’s founding principle is that newer generations engage with brands differently. They aren’t as persuaded by traditional marketing and advertising efforts that once worked. Instead, they need proof and market validation and want to hear from their friends, peers, and trusted sources who have already tested and validated the product or service. Therefore, MoreInfluence’s mission is to help companies connect with authentic creators whose personal interests and passions align with the goals and values of the brand to connect with their target audience.
The agency recognizes that the first and most important step is understanding your goals and objectives to identify the best strategy. If you accept MoreInfluence’s proposal, they will identify those influencers among their expansive network who most closely align with your niche market and brand strategy. Upon the influencer’s approval and subsequent brand content approval, your brand posts will go live on the influencer’s page, immediately reaching a built-in audience of potential customers.
Pros:
- End-to-end data analytics
- Extensive and comprehensive performance reporting
- Custom dashboards
Cons:
- Limited capabilities for large enterprises
MoreInfluence
At MoreInfluence, our mission is to help brands close more sales, attract more customers, and generate more influence within their market. At the heart of our strategy is a world where the art of influencer marketing combines with the science of data...
1 - 10
Los Angeles, CA. Boston, MA. Eatontown, NJ.
Best for:
Medium Size Brands
MoreInfluence
At MoreInfluence, our mission is to help brands close more sales, attract more customers, and generate more influence within their market. At the heart of our strategy is a world where the art of influencer marketing combines with the science of data...
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
17. Influence Hunter
Overview: Influence Hunter is a team of growth marketers focused on helping small to medium-sized businesses achieve their marketing goals. They go beyond traditional advertising platforms to deliver impressive results without the hefty costs.
Location: Los Angeles
Channels: Instagram, TikTok, YouTube
Influence Hunter runs world-class, customizable influencer campaigns to create social proof at scale. Their team works hard to understand your goals and provide you with the most customized, authentic, and data-driven campaigns to elevate your brand to new heights.
They specialize in reaching out to influencers in large quantities on your behalf to get your product in the hands of many influencers quickly. In addition, the agency works with a network of influencers to boost social media coverage of the products they are gifted. From 10 – 500+ influencers (often micro-influencers) may post about your product each month, positioning your brand in front of the masses.
Pros:
- Customized campaigns
- Granular reporting
- Dedicated account coordinator
Cons:
- May not be suitable for large enterprises
Influence Hunter
Influence Hunter creates world-class influencer marketing campaigns for companies of all sizes. Their team uses a data-oriented approach to come up with customized campaigns that fit their client's growth plans. Their specialties include working with...
10 - 50
Los Angeles, Toronto, Vancouver, Berlin
Best for:
Medium Size Brands
Influence Hunter
Influence Hunter creates world-class influencer marketing campaigns for companies of all sizes. Their team uses a data-oriented approach to come up with customized campaigns that fit their client's growth plans. Their specialties include working with...
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
Benefits of Working with Micro-influencers
We previously wrote about Why Micro-Influencers Are So Effective at Spreading the Word. As we saw, the return on investment can be substantially better for a firm working with a series of micro-influencers than a single expensive mega-influencer. Why are micro-influencers so successful for most businesses? Some of the main reasons include:
1. Higher Engagement Rates
Micro-influencers are known for their remarkable engagement rates. Their followers, often sharing a deep affinity for their niche, are highly engaged with the content they produce. In fact, when we analyzed influencer profiles on Instagram with the Instagram Revenue Calculator, we found out that the average engagement rate decreased as the follower count increased. The higher engagement micro-influencers get translates into more meaningful interactions with your brand and content. This, in turn, fosters a stronger connection with your target audience.
2. Lower Costs
One of the compelling aspects of micro-influencers is their affordability. Collaborating with celebrities or mega-influencers can often demand a substantial portion of your marketing budget. In contrast, micro-influencers offer a cost-effective alternative.
Statistics from Influencer Marketing Hub indicate that micro-influencers are approximately 95% cheaper than mega-influencers across all leading social media platforms. On Instagram, for instance, micro-influencers earn about $100 to $500 per post. Just a mere fraction of the $10,000+ per post mega-influencers get. This cost-efficiency allows brands to work with multiple micro-influencers for the price of a single macro-influencer or celebrity, resulting in a broader campaign reach and a more diversified audience.
3. Stronger Partnerships
Micro-influencers often have a more intimate and authentic connection with their followers. This authenticity paves the way for stronger partnerships between micro-influencers and brands. A recent social media marketing report also reveals that 44% of marketers who work with small influencers do so because it is easier to establish long-term partnerships with them.
Perhaps this is because most micro-influencers express a genuine passion for the brands they collaborate with. Their passion and authenticity resonate with their audience, and this leads to more credible endorsements and long-lasting brand partnerships.
4. Enhanced Conversion Rates
The power of micro-influencers to drive conversions is a pivotal reason for their effectiveness. A report on micro-influencers shows that the conversion rate of micro-influencers is 20% higher than macro-influencers. Their high engagement and perceived authenticity play a factor in this. The heightened engagement often translates into compelling calls to action and, ultimately, higher conversion rates. For brands, this equates to more efficient campaigns that result in a tangible return on investment.
5. Extensive Pool of Micro-Influencers
The sheer number of micro-influencers presents a valuable advantage to brands looking to widen their market reach. Recent numbers show that there are over 60 million influencers with less than 100K followers. These nano and micro-influencers account for about 99% of the entire influencer pool.
Each micro-influencer, though part of a vast pool, offers a unique niche and dedicated followers. This diversity allows for tailored collaborations that precisely align with your brand's identity and target audience.
By harnessing these benefits, brands can unlock the full potential of micro-influencers. They can ensure that their marketing campaigns resonate more deeply with their audience and deliver a more favorable return on investment. Don't forget to check out our guide about the Pros and Cons of Working With Micro-Influencers.
Boost Outcomes with a Micro-Influencer Marketing Agency
Businesses can maximize their impact by collaborating with a variety of influencers. They ought to have a diverse mix of influencers across different levels, from nano and micro to mega and celebrity. While each influencer category has its unique strengths, micro-influencers offer plenty of untapped potential and tend to be more cost-effective, especially for small businesses. Focusing a significant portion of your campaigns on micro-influencers can yield exceptional results. Their high engagement rates, affordability, niche expertise, and conversion capabilities make them a valuable asset for brand growth.
To harness the full power of micro-influencers and identify those who resonate most with your brand, consider partnering with a micro-influencer marketing agency. These experts simplify the intricate process of pinpointing the most influential micro-influencers in your niche to ensure that your campaigns align perfectly with your target audience. In this dynamic influencer marketing landscape, working with a specialized agency can be the key to achieving remarkable success and amplifying your brand's reach.
