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A common misconception some people have of influencer marketing is that you must work with big-name influencers, like Kim Kardashian, who will cost a fortune. The mainstream media is particularly bad at spreading this erroneous view. However, it couldn't be further from the truth. Many of the most successful influencer marketing alliances involve working with small influencers with relatively few followers. These micro-influencers may not have millions of followers, but those they do have, take an immense interest in what the influencers say. However, unless you are an avid follower, you probably won't know who your niche's most influential thought leaders are. In that case, it may be worth working with one of the many micro-influencer agencies to manage your campaign for you.
We previously wrote about Why Micro-Influencers Are So Effective at Spreading the Word. As we saw, the return on investment can be substantially better for a firm working with a series of micro-influencers than a single expensive mega-influencer. Why are micro-influencers so successful for most businesses? Some of the main reasons include:
- They have high engagement rates
- They are more affordable than famous names
- They work in niche markets that may better suit your target audience
- They have high conversion rates
- There is a considerable pool of micro-influencers, making it easier to find some prepared to work with you.
And by working with a micro-influencer agency, you have most of the work done for you. You don't have to worry about determining who are the best micro-influencers in your niche, wondering how to approach them.
Top Micro-Influencer Agencies:
Top Micro-Influencer Agencies
1. Viral Nation
Viral Nation calls itself a modern marketing and technology company. Influencer marketing is one of the services they offer, and they also provide talent services to influencers.
From niche activations to global brand experiences in industries from technology and gaming to beauty, retail, and fast-moving consumer goods, Vital Nation has created some of the world’s most recognized, honored, and successful influencer marketing campaigns. They operate across all major platforms, including Instagram, YouTube, TikTok, Twitter, Facebook, Twitch, Snapchat, and Pinterest. Viral Nation takes pride in being able to find authentic creators for every campaign.
NeoReach enables world-class original influencer campaigns for leading brands and Global Fortune 500s. However, despite the size of their typical customer, they are still very much a micro-influencer agency, working with the best influencers for each client: their tech and team handle influencer sourcing, performance reporting, and everything in between.
NeoReach is arguably best-known for its influencer marketing software. Although its platform is available for firms wanting to take a more self-service approach, it is just as used by NeoReach’s team as they manage your influencer campaigns.
When running a full-service campaign, NeoReach’s team integrates with yours to ensure proactive, real-time communication while creating authentic, data-driven campaigns that get to the heart and soul of your brand story.
Moburst is a full-service digital agency offering a wide range of services in creative and content, marketing strategy, media buying, organic awareness, and product & dev. One of their many services is influencer marketing. They will help you leverage influencers effectively, creating a well-oiled performance marketing machine.
Their influencer marketing experts handle everything from building briefs for the influencers, inspiring them with key messages about the brand, so the client stands out, and reporting. They also use the influencer’s content, repurposing it to create multiple other assets such as ads – streamlining the creative process, making it more affordable for the client, and driving results.
Ubiquitous works directly with a massive network of TikTok creators to deploy the most viral, compelling, and data-driven TikTok campaigns. From organic content creation to managing influencer partnerships to deploying ad spend, they handle every touchpoint of your TikTok channel.
Ubiquitous works with TikTok creators of all sizes, including micro-influencers. They stress that size doesn’t matter; engagement does.
The agency works with more than 4,000 influencers with a combined 4 billion followers, original methodologies in achieving social virality, and a real knack for getting the most bang for your buck in ad spend and partnerships.
5. The Influencer Marketing Factory
The Influencer Marketing Factory is a full-service influencer marketing agency focusing on TikTok, Instagram, and YouTube. They create authentic, scalable, and ROI-oriented social media influencer campaigns for amazing brands.
The agency’s services range from influencer marketing campaign creation to talent management, alongside social media, and native ads management. They create a tailored and optimal strategy for your brand based on your company goals. Steps include influencer identification, KPIs setup, authentic and native storytelling, management, contracting, and detailed reporting and analytics. In addition, the agency takes care of influencer activations, tracking, and ROI analysis.
6. The Shelf
The Shelf is a full-service influencer marketing agency with a proprietary SaaS platform to plan, execute, manage, and optimize creative, strategic influencer campaigns. They use data to find the best Instagram, TikTok, Facebook, Pinterest, and YouTube creators who can help brands reach their goals. Then, they custom-build influencer campaigns that match the right tactics with the right storytellers for your audience to achieve and deliver the highest ROI.
Their team dreams up custom influencer marketing strategies to target different segments of your audience. Their influencer campaigns guide your customers through each stage of the decision-making process and move them along the path to purchase. In addition, they tie their campaigns in with your marketing goals.
HireInfluence is an award-winning agency that has been elevating influencer marketing strategies for the most prominent brands since 2011. The agency’s stellar results are driven by a white-glove approach, as well as distinctive strategy-blueprinting and incomparable talent curation processes.
Its expertise lies in developing influencer marketing campaigns that are purposefully intent-driven and can unite the needs of brands, influencers, and audiences. For each campaign, HireInfluence meticulously selects the kind of influencers who can help provide organic content that feels downright authentic.
The agency’s excellent services are very much evident in its partnership with Oreo and McDonald’s in launching the influencer marketing campaign showcasing the exclusive OREO Shamrock McFlurry. With the help of notable lifestyle and food influencers, the campaign produced an amazing 1.7 million impressions and 298k engagement.
8. House of Marketers
House of Marketers is the UK’s specialist TikTok influencer marketing agency. They work with a network of 50k+ TikTok influencers, including many micro-influencers. Founded by early-stage TikTok employees and agency partners, House of Marketers has rapidly become a world-leading influencer marketing agency.
The agency’s dynamic team of TikTok experts leverages data, technology, and extensive industry expertise to deliver goal-oriented influencer marketing services. They build influencer marketing campaign strategies from the ground up, always catering to your brand, audience, and objectives. Their influencer strategy service forms the foundation of their clients’ influencer campaigns.
The first step of a House of Marketers campaign always involves analyzing your brand’s personality, values, objectives, and recent trends among your target demographic before establishing the most effective strategy for your unique requirements. Next, they set a clear schedule for various influencer marketing activities, including defining and projecting realistic goals that can be tracked and executed effectively. The agency then conducts comprehensive research on your brand, audience, influencers, niche, and competition to establish clear benchmarks. Finally, House of Marketer’s specialist team gets to work, brainstorming and developing creative ideas that resonate with your defined audience before matching you with carefully selected influencers for maximum impact.
9. inBeat Agency
Trusted and loved by hundreds of global brands that include names like Nordstrom, New Balance, and Nissan, inBeat describes themselves as a performance-driven, micro-influencer agency. They combine micro-influencer marketing with paid media to create measurable marketing campaigns.
To date, they’ve worked with more than 16,000 micro-influencers on Instagram, TikTok, and YouTube. Though, you can rest assured that you’ll get the chance to reject potential creators if you don’t think that they’re a good fit for the core target audience of your brand.
In addition to connecting you with micro-creators, they also offer a team of in-house conversion experts that can help you to create user-generated content (UGC) that you can use to take your marketing campaigns to the next level. From LinkedIn to Pinterest to Twitch, the content that they’ve created have been used on various other channels in addition to Instagram and TikTok. Basically, they can create any type of content that you need within only two weeks.
Audiencly’s mission is to connect companies of all types and sizes with influencers and content creators worldwide. In addition, they offer comprehensive management for influencers and support companies in developing efficient and sustainable marketing strategies.
Their experienced team will guide you and your brand through the process of influencer marketing, beginning with following some predefined steps that help define your KPIs and your audience. Once they set your target audience, they determine influencers you can work with to achieve your objectives.
Audiencly supports you in identifying the most profitable social media platforms to advertise your product, whether that be Instagram, YouTube, TikTok, Twitter, or Facebook.
The agency’s influencers and content creators are predominantly in gaming and lifestyle. They now work with more than 5000 influencers worldwide (many of whom are micro-influencers), from the latest newcomers to long-established trendsetters.
ApexDrop provides influencer marketing and lifestyle content for brands and agencies. You can order bulk content on demand.
They focus on Instagram, arguably the most visual of social networks, and with ApexPhotography have an army of “everyday creators” to shoot license-free lifestyle photography for your brand.
ApexDrop aims to build the most influential communities for consumer brands in North America. It develops and offers cutting-edge marketing services proven to produce quality long-term results for its partner brands. As a result, ApexDrop’s partner brands enjoy brand promotions measured by reach, impressions, and engagement, as well as social content that improves their reputation, search engine ranking, and ultimately revenue.
12. August United
August United unites brand ideas with impressive people who ignite growth for your business. They are an integrated influencer marketing agency. At their core, they believe everyone is an influencer – an influencer of persuasion, commerce, and above all, action.
August United doesn’t focus on any one industry. Instead, they focus on what they can do for YOUR industry.
As a full-service influencer marketing agency, August United can help you with your influencer strategy, network development, content creation, experiential marketing, and even “awesomization.” Their brand managers closely monitor the performance of your campaign and are ready when necessary to lift, optimize and strike when the iron is hot.
inCast is an influencer marketing agency whose online platform aims to improve micro influencers’ visibility and work opportunities through its direct booking feature. This feature gives inCast members a fighting chance in capturing the interest of big brands.
When inCast began in 2015, the Los Angeles-based firm promoted itself as a go-to platform for brands searching for Brazil-based influencers. Today, its network of more than 7,500 influencer partners includes personalities from the U.S., Spain, France, the U.K., and Australia
The marketing agency’s website is available in English, Portuguese, and Chinese. inCast expanded its language options amid new clients, particularly AliExpress
Recognizing the power micro influencers, inCast provides them with opportunities for brand collaborations. Micro influencers can broaden their reach by signing up and letting the agency generate a profile for them. This profile appears on inCast’s Direct Booking page, which also features the influencer’s number of followers, average likes or views, and engagement rate, depending on the two social media channels that they enter when they register on the site as influencer partners.
This page also contains a form where clients can book influencers after the inCast team endorses them to these brands. The team recommends influencers based on the prospect’s ad campaign and marketing goals. Brands can choose from three packages: one feed post, three stories, and one feed post plus three stories. Companies also supply their contact information and ad campaign idea to help facilitate collaboration with the chosen influencer. The agency collects a commission from each transaction. Interested influencers can get more information by contacting inCast.
Influencers also get a link to their Direct Booking page, which they can share on their social media accounts to attract more leads. Creator members can also tag @inCast.me when they upload content to allow inCast to repost them on their social platforms. Doing so will extend the influencer’s exposure to the agency’s followers.
inCast is an official partner of TikTok’s Creative Learning Fund. Influencers who sign up for inCast membership can tap into this initiative and receive the necessary guidance throughout the TikTok partnership. The firm has also worked with Amazon, Visa, BMW, Heineken, Samsung, PepsiCo, Ubisoft, and Vigo Video.
Zorka.Agency is an international digital marketing agency focused on creating ROI-forecasted strategies with a risk assessment that helps businesses scale up. They offer an original mix of technologies, traffic channels, creative formats, and unconventional methods to reach their clients’ target audiences. One of their services is influencer marketing.
Zorka.Agency works with 500k+ influencers across six social platforms, using their in-house analytics platform. Their media plans forecast campaign results, including CPI and CPAs, before they go live.
The agency works with a wide variety of influencers, including those making themselves known on TikTok, Facebook Gaming, podcasts, Instagram, Snapchat, Telegram, Twitch, YouTube, and even Yandex Zen.
MoreInfluence’s founding principle is that newer generations engage with brands differently. They aren’t as persuaded by traditional marketing and advertising efforts that once worked. Instead, they need proof and market validation and want to hear from their friends, peers, and trusted sources who have already tested and validated the product or service. Therefore, MoreInfluence’s mission is to help companies connect with authentic creators whose personal interests and passions align with the goals and values of the brand to connect with their target audience.
The agency recognizes that the first and most important step is understanding your goals and objectives to identify the best strategy. If you accept MoreInfluence’s proposal, they will identify those influencers among their expansive network who most closely align with your niche market and brand strategy. Upon the influencer’s approval and subsequent brand content approval, your brand posts will go live on the influencer’s page, immediately reaching a built-in audience of potential customers.
16. Influence Hunter
Influence Hunter runs world-class, customizable influencer campaigns to create social proof at scale. Their team works hard to understand your goals and provide you with the most customized, authentic, and data-driven campaigns to elevate your brand to new heights.
They specialize in reaching out to influencers in large quantities on your behalf to get your product in the hands of many influencers quickly. In addition, the agency works with a network of influencers to boost social media coverage of the products they are gifted. From 10 – 500+ influencers (often micro-influencers) may post about your product each month, positioning your brand in front of the masses.