Influencer Marketing Hub sets itself apart from conventional review platforms through the involvement of Influencer Marketing experts such as Werner Geyser, Djanan Kasumovic, Camille Kennedy, Dave Eagle, and other notable industry figures. This expert team brings a profound understanding of the Influencer Marketing landscape, assessing tools and platforms with an insider’s perspective on capabilities, experience, and industry acumen. Unlike user-generated review platforms, Influencer Marketing Hub’s evaluations are rooted in extensive firsthand experience and direct interactions with the tools and platforms in question. This ensures that the reviews are not only trustworthy but also deeply informed. High-caliber brands like Sociallyin, Audiencly, and The Shelf undergo rigorous monthly evaluations, highlighting the platform’s commitment to identifying and showcasing top-tier solutions in Influencer Marketing and beyond.
Influencer Marketing Hub has consistently been recognized by leading media outlets for our authoritative data, findings, and insights within the Influencer Marketing landscape. Our platform is frequently cited as a trusted source of information, demonstrating the value and impact of our work in shaping industry standards and practices.
Influencer Marketing Hub employs an expert-driven methodology to evaluate Influencer Marketing agencies, ensuring that our recommendations are both reliable and comprehensive. This approach is designed to help businesses and individuals find the best agencies to meet their specific Influencer Marketing needs. Here’s how we assess the various agencies like Sociallyin, Audiencly, and The Shelf:
Content is a crucial aspect of any digital marketing strategy, and the numbers back it up. Our own digital marketing statistics show that 67% of marketers use AI tools for content creation. Even if you’re not carrying out a content marketing campaign, as such, you're still likely to use content for other types of digital marketing, such as social media marketing, PPC ads, or influencer marketing.
However, to be able to share content, you first need to create or obtain the content. SEO strategies might have staff able and willing to produce this in-house, however many businesses prefer to outsource the work and hire content creation agencies to produce the necessary content for them.
This guide will focus on presenting to you the top content creation agencies for 2025. We will also go over crucial topics like essential content creation services, how to choose the right agency, and even present success stories of quality content creation. With all that said, let's begin.
Top Content Creation Agencies:
1. Sociallyin
Best for: Businesses of all sizes
Notable Clients: Carnival, Dick’s Sporting Goods, Angi, Shokz, Mellow
Offices: Atlanta, GA, Birmingham, AL, Dallas, TX, and Los Angeles, CA
Year Founded: 2011
Pricing: Minimum Campaign Size: $5,000+
Sociallyin offers many social media-related services. These include social content production.
They cover all aspects of content production – from video to photography, motion graphics to illustrations, Facebook to Instagram, and everything in-between.
The agency has an in-house production studio, meaning that they have expertise in areas like audio, SFX, hair, makeup, set design, and more.
Sociallyin has expertise in product photography, where they can make even the most boring and mundane everyday items come to life.
Awards and Recognition:
Sociallyin has received many awards since winning a Mississippi State University trophy for Student Start-up Company of the Year in 2013. More recent awards include:
- Agencyspotter – Top Video Production Agency – 2022
- Ad World Masters – Agency of the Year – Bronze 2021
They currently are a Meta Business partner, a TikTok Marketing partner, a TikTok Shop partner, and a Google partner.
Talent and Technology:
- Sociallyin has between 50 and 200 employees, with 59 listing it as their current workplace on LinkedIn. They operate out of four offices in the United States.
- They take pride in being a minority-owned company and make a conscious decision to hire people from all backgrounds, all around the world.
- Sociallyin’s CEO (and Founder) is Keith Kakadia
- The agency describes itself on LinkedIn, “We’re a team full of artists, tech junkies, entrepreneurs, psychologists, writers, and backup singers. We grew up with smartphones in our hands, status updates are second nature. The digital space is who we are. We live and breathe emerging tech, and, as such, we are continually improving and growing.”
Notable Campaigns
Angostura Aromatic Bitters
Angostura Bitters have been part of a well-sticked bar for many years now. Whether they help you put together Lemon, Lime & Bitters, Orange Bitters, Cocoa Bitters, or some other exotic cocktail, Angostura Bitters with their distinctive wrap-around label are world-renowned.
The company approached Sociallyin to create a campaign for them that incorporated:
- Eye-catching content
- Thumb-stopping copy
- A heavily researched strategy
- Expert content management and tracking
- Results that couldn’t be denied
The campaign was a massive success. The content was on-point and effective, with colorful visuals that stood out. Over the year the campaign ran for, paid and organic content received more than 7 million impressions, 25k+ link clicks, and 700k+ engagements. In that time, Angostura Bitters had increased the follower numbers on their social accounts by 10k+.
Strategic Approach
Sociallyin’s team put together a strategy that they believed would meet the challenge that Angostura Bitters gave them. They spent two weeks in strategy preparation.
The campaign consisted of a mix of paid advertising, community management, and social listening.
To enable the campaign to happen, Sociallyin had to engage in award-winner content production, with enticing visuals and expertly worded copywriting. They reported to the client weekly, continually monitoring campaign performance, and making adjustments where necessary.
CreditRepair.com
Sociallyin was given the task of establishing the online presence of CreditRepair.com and improving the performance of its social accounts.
CreditRepair.com is an online resource for people looking to evaluate and improve their credit. They can negotiate negative items on your credit report, advise you on how to improve your credit rating and show you precisely what’s hurting your rating.
The financial help website was set to release a new set of YouTube videos about the importance of credit, credit ratings, what you could do to repair your credit, and more.
They opted to select Sociallyin as their video and production company for creating these videos. Their challenge was to ensure that the videos were SEO-enhanced, so that sufficient people saw them, and engaging enough to entice viewers to consider purchasing CreditRepair.com’s services.
Once the videos went live CreditRepairs.com’s YouTube subscribers grew, and the videos received more than 6.5 million views.
Strategic Approach
Sociallyin’s creative production team took to this challenge. They strategized, gained approval for their plans, and then designed a collection of engaging visually exciting videos.
Their copywriters drafted a series of videos between one and five minutes long. These covered a range of credit repair topics.
The team then searched for voice talent for the videos, sending the best bios, photos, and voice demonstrations of potential actors to the client for final selection and approval.
Once the scripts were complete, voice actors appointed, and everything approved, video production took place at Sociallyin’s studios and other sites around Atlanta and Birmingham AL.
Services:
- Content Creation
- Social Media Strategy
- Community Management
- Social Listening
- Paid Social Advertising
- Social Selling
- Analytics and Reporting
- Influencer Marketing
The Essence of SociallyIn
SociallyIn offers creative content tailored to each business, offering influencer marketing, social media solutions, social media advertising & more. Their mission is to provide innovative solutions for better storytelling through tailored strategies.
Sociallyin
SociallyIn offers creative content tailored to each business, offering influencer marketing, social media solutions, social media advertising & more.
50+
Atlanta
Best for:
Businesses of all sizes
Sociallyin
SociallyIn offers creative content tailored to each business, offering influencer marketing, social media solutions, social media advertising & more.
2. Audiencly
Best for: Small Size Brand and creators
Employees: 10 – 50
Minimum Campaign Size: $50.000+
Offices: Düsseldorf, London
Audiencely’s Client List includes: Google, Facebook, Amazon, I Got Games, Tencent
Channels: Instagram, TikTok, Twitch, YouTube
Audiencely’s mission is to connect companies of all types and sizes with influencers and content creators around the world. In addition, they offer comprehensive management for influencers and support companies in developing efficient and eco-friendly marketing strategies.
They split their services into influencer marketing, a creator program (their platform), and creative & strategy, and have created many viral social media influencer campaigns in gaming, lifestyle, technology, and more.
They begin an influencer campaign by following steps that help them define your KPIs and your audience. Once they have set your target audience, they determine influencers you can work with to achieve your objectives.
As part of Audiencely’s influencer marketing process, your selected influencers make creative ad campaigns for your product on your platform of choice. Audiencly cooperates with your influencers to ensure that the campaign operates as planned.
If you prefer to run a social media marketing campaign or a paid media campaign, Audiencly will inform you about different formats for posting your content (e.g., carousel posts, Stories, etc.). Alternatively, you can also take advantage of their content creation services.
Services:
- Content Creation
- Influencer Marketing
- Talent Management
The Essence of Audiencly
With Audiencly the right influencer marketing strategy enables companies to reach their target groups directly and retain them sustainably; ROI-optimization with data-driven insights for full brand awareness on every Audiencly campaign.
Audiencly
Influencer marketing means significantly more than sponsoring hilarious videos or glamourous Instagram posts. With Audiencly the right influencer marketing strategy enables companies to reach their target groups in a direct way and retain them sust...
10 - 50
Düsseldorf, London
Best for:
Small Size Brand and creators
Audiencly
Influencer marketing means significantly more than sponsoring hilarious videos or glamourous Instagram posts. With Audiencly the right influencer marketing strategy enables companies to reach their target groups in a direct way and retain them sust...
3. The Shelf
Best for: Medium and Small Size Brands
Employees: 1 – 10
Minimum Campaign Size: $100.000+
Offices: New York
The Shelf’s Client List includes: SIMON, Neutrogena, Hanes, Kidz Bop, First Aid Beauty
Channels: Blog, Discord, Facebook, Instagram, LinkedIn, Pinterest, TikTok, X (Twitter), YouTube, Twitch
The Shelf is a full-service influencer marketing agency with a proprietary SaaS platform to plan, execute, manage, and optimize creative, strategic influencer campaigns. They cover all the verticals and all the social platforms. They have collected data from 1 billion collected posts over nine years to find the best Instagram, TikTok, Facebook, Pinterest, and YouTube creators.
Their influencer campaigns guide your customers through each stage of their decision-making process and move them along the path to purchase. Once you tell The Shelf your marketing goals, their team will dream up custom influencer marketing strategies to target different segments of your audience. They customize campaigns to achieve specific results for your brand.
Monitor your campaign (and micro-manage your team) in real-time. The Shelf’s dashboard contains many tools to provide real-time insights to brands for the most efficient campaigns.
Once contracts are signed, The Shelf’s easy-download portal houses all your content. They almost always collect extra content for you to reuse as needed. The Shelf takes quality control seriously. Their team includes art directors, copywriters, and strategists who assess content to provide influencers with feedback.
Services:
- Content Creation
- Influencer Marketing
The Essence of The Shelf
The Shelf is an industry-leading, full-service influencer marketing agency that designs, executes, and optimizes data-driven campaigns from start to finish. Their in-house brand and digital strategists develop thumb-stopping creative concepts.
The Shelf
The Shelf is a data-first influencer marketing agency where bold creativity and real-time insights drive unmatched campaign success. Since 2011, we’ve been pioneers in transforming influencer marketing through Interest Graph targeting, culture-driv...
1 - 10
New York
Best for:
Medium and Small Size Brands
The Shelf
The Shelf is a data-first influencer marketing agency where bold creativity and real-time insights drive unmatched campaign success. Since 2011, we’ve been pioneers in transforming influencer marketing through Interest Graph targeting, culture-driv...
4. Fresh Content Society
Best for: Mid-sized to Enterprise Businesses
Notable Clients: LINE-X, KFC, Bath Planet, PEAK Audio, True Value
Offices: Evanston, IL
Year Founded: 2014
Pricing: Minimum Campaign Size: $5,000+
Fresh Content Society (FCS) is an award-winning social media management company of 10 full-time social media professionals. According to their CEO and Founder, Scott Emalfarb, “Creating socially relevant content is a skill, just like learning a trade. Blending science and art, you have to understand how to engage your audience and to teach the channel’s algorithm to put your brand’s posts in front of more fans, followers, and subscribers.”
They offer a variety of social media and influencer marketing services, but as their name suggests, creating quality content is an essential part of their offering.
They take a channel-specific approach to content creation and strategy. For example, YouTube and TikTok may both be built around videos, but the types of videos people watch on each of these platforms are very different.
FCS produces short and long-form videos, photos, graphics, memes, and copy. They monitor trends and opportunities for real-time posts for their clients.
Awards and Recognition:
Fresh Content Society doesn’t highlight its achievements, but each year it accumulates the year’s results. They achieved the following on behalf of their clients in 2023:
- 1.5 billion + impressions
- 65 million + engagements
- 750 million + video views
- 5 million + tracked sales
Talent and Technology:
- Scott Emalfarb is the Founder and CEO of Fresh Content Society. He has over 14 years of experience leading, designing, managing, and growing social media communities for some of the world’s leading brands.
Notable Campaigns
KFC
Virtually everybody knows who KFC is – they have immense brand recognition across the globe.
One of the secrets behind their success is staying true to their heritage – they still promote their “11 herbs and spices”, as they have since the days when Colonel Sanders still ran the business.
KFC enlisted Fresh Content Society’s assistance when it was time to introduce a new item KFC Chicken Strips) on the menu.
They knew that the Chicken Strips would be popular with young males, so tasked Fresh Content Society with making a creative YouTube video commercial for them.
The video proved successful with its target audience, garnering over 1 million views in a week.
Strategic Approach
Fresh Content Society came up with the concept for the commercial featuring professional wrestlers arm-wrestling. Whoever dunked the chicken strip in sauce first was declared the victor.
In addition to being a YouTube ad for KFC, the video was also promoted by the featured professional wrestler’s social media channels to amplify the video.
Bath Planet
Bath Planet assists householders wanting to remodel their bathrooms. They have an expert team of technicians who are trained and experienced in providing homeowners with quick, affordable renovation services. The company operates US-wide.
They tasked Fresh Content Society with creating social content that would drive more sales targeting customers who need a bath remodel.
The ad campaign accumulated 20X ROAS for Bath Planet in the first 90 days of the campaign launch. It led to a 4,000% increase in customer engagement and generated a million dollars in sales.
Strategic Approach
Fresh Content Society created socially relevant Facebook ad content with a mix of photos and videos to test creative ad campaign performance. They tested their copy and imagery before finalizing the ad campaign.
The agency had to ensure they set up conversion tracking and domain verification to start building the ads.
Services:
- Content Creation
- Social Media Audits
- Social Media Strategy
- Community Management
- Paid Social Advertising
- Analytics and Reporting
- Influencer Marketing
The Essence of Fresh Content Society (FCS)
Fresh Content Society is fully committed to building organic social media communities. They are a Chicago-based award-winning agency operating globally. FCS is family-owned and operated and treats each client like a partner.
Fresh Content Society
FCS is your in-house social media management team that helps design, manage, and grow your social media communities. Our award winning agency is family owned and operated and each client is treated like a partner.
10 - 50
Chicago, IL, Portland, California, Texas, Boston,
Best for:
Mid-sized to Enterprise Businesses
Fresh Content Society
FCS is your in-house social media management team that helps design, manage, and grow your social media communities. Our award winning agency is family owned and operated and each client is treated like a partner.
5. Moburst
Best for: Startup & Enterprise
Employees: 50+
Minimum Campaign Size: $20.000+
Offices: New York, Tel Aviv, San Fransisco, London
Moburst’s Client List includes: Samsung, Uber, Reddit, Discovery, Redefine Meat
Channels: Blog, Facebook, Google, Instagram, LinkedIn, Pinterest, Snapchat, TikTok, Twitch, X (Twitter), YouTube
Moburst has an army of creators that can help brands create authentic content that will resonate with their target audience. Moburst’s team of creators (including TikTok and Instagram Reels creators) understand the best practices of the different social media platforms and form part of a powerful network that specializes in creating authentic, user-generated content.
They have a record of creating award-winning content and a few of their creative services include:
- Video production
- Campaign concept and design
- App store assets
Moburst has a network of influencers who can share the content on their own channels, and this content can also be posted directly on the channels of the brand. Not only does this help to reduce the cost (you don’t have to pay for the number of followers), but it also helps to streamline the whole creative process as the content can also be used for other types of digital assets like ads. In fact, you can expect a turnaround of only 10 days (which includes revisions).
In addition, Moburst can facilitate user-generated content (UGC) which has a 4x higher click-through rate (CTR) and 50% lower cost-per-click (CPC). Leverage their army of talented UGC creators to drive brand loyalty and trust, and win over your audience. Read more about UGC and UGC agencies.
Services:
- Content Creation
- Social Media Audit
- Social Media Strategy
- Influencer Marketing
- Video Production
- Mobile Marketing
- Email Marketing
- Development and Design
The Essence of Moburst
Moburst is a full-service agency, offering the full suite of offerings that launch you into the rare air of hypergrowth. They offer content creation expertise in video production, campaign concept and design, social media management, UGC, and more.
Moburst
Harness the power of influencers to achieve your growth goals with Moburst, a leading global performance influencer marketing agency that helps brands over-achieve their goals and become category leaders.
50+
New York, Tel Aviv, San Fransisco, London
Best for:
Startup & Enterprise
Moburst
Harness the power of influencers to achieve your growth goals with Moburst, a leading global performance influencer marketing agency that helps brands over-achieve their goals and become category leaders.
6. Ubiquitous
Best for: Medium Size Brands
Employees: 10 – 50
Minimum Campaign Size: $20,000+
Offices: Los Angeles, CA
Ubiquitous’ client list also includes: McDonald’s, Amazon, Samsung, Adobe, Lyft
Channels: Instagram, TikTok, YouTube
Ubiquitous describes itself as “Hinge, but for businesses and TikTok influencers—minus the ghosting, the no-show first dates, and the uncomfortable getting-to-know-you questions.” This encapsulates the company’s main purpose: to work directly with a huge network of TikTok, YouTube, and Instagram creators in running the most viral, compelling, and data-driven campaigns.
Ubiquitous doesn’t create content directly. However, they have a database of 13K+ creators (with 27B+ combined followers), and they certainly know many experts who can craft and share the perfect content for you.
The agency handles every aspect of implementing communication plans on their clients’ TikTok, Instagram, and YouTube channels, from creating organic content, managing influencer partnerships, and deploying ad placements. Ubiquitous works with all influencers, big and small, regardless of the audience size.
Just look at what the agency did for Whisker, the creator of Litter-Robot—a self-cleaning, odor-neutralizing litter box for cats. Through a strong eight-week influencer campaign, Ubiquitous was able to help Litter-Robot achieve 66.6M views, 93K site visits, and an additional six-figure launch revenue, making it one of the most successful content creator campaigns of all time.
Services:
- Content Creation
- Influencer Marketing
The Essence of Ubiquitous
Ubiquitous works with influencers to create perfect content and deploy compelling, ingenious influencer marketing campaigns (at scale) on Instagram, TikTok, and YouTube. Many of today’s best-known brands use Ubiquitous to run their campaigns.
Ubiquitous
Ubiquitous makes it so they can’t ignore you—and, they won’t want to. We deploy compelling, ingenious influencer marketing campaigns (at scale) on platforms like Instagram, TikTok, and YouTube. Join brands like Lyft, Disney, Target, Amazon, and...
10 - 50
Los Angeles, CA
Best for:
Medium Size Brands
Ubiquitous
Ubiquitous makes it so they can’t ignore you—and, they won’t want to. We deploy compelling, ingenious influencer marketing campaigns (at scale) on platforms like Instagram, TikTok, and YouTube. Join brands like Lyft, Disney, Target, Amazon, and...
7. The Influencer Marketing Factory
Best for: Enterprises and Large brands
Employees: 10 – 50
Minimum Campaign Size: $20,000+
Offices: New York, Miami
The Influencer Marketing Factory’s Client List includes: Sony Music, Hilton Hotels & Resorts, Snapchat, Universal Music Group, Hasbro
Channels: Blog, Facebook, Instagram, TikTok, Twitch, X (Twitter), YouTube
The Influencer Marketing Factory acts as a content creation agency while working with its clients on their influencer marketing and social advertising campaigns. They create authentic, scalable, and ROI-oriented social media influencer campaigns for amazing brands on TikTok, Instagram, and YouTube. Based on your company goals, they create a tailored and optimal strategy for your brand.
As part of these campaigns, the agency starts by understanding your KPIs, identifying the right influencers, working on the campaign narratives, managing the execution, and finalizing with tracking and in-depth reporting.
They understand the different types of content that succeed on each platform. For example, they recognize that short videos on TikTok are generated by a younger generation compared to Instagram or YouTube. So, they focus on accurately determining your target audience by identifying your current and potential customer base, making it easier to match your business with relevant influencers on the best platform for you.
Services:
- Content Creation
- Paid Social Advertising
- Influencer Marketing
- Talent Management
The Essence of The Influencer Marketing Factory
The Influencer Marketing Factory is a global full-service content creation and influencer marketing agency that helps brands engage with Gen Z and Millennials audiences on TikTok, YouTube, and Instagram.
The Influencer Marketing Factory
The Influencer Marketing Factory is a global full-service influencer marketing agency that helps brands engage with Gen Z and Millennials audiences on TikTok, YouTube and Instagram.
10 - 50
New York, Miami
Best for:
Enterprises and Large brands
The Influencer Marketing Factory
The Influencer Marketing Factory is a global full-service influencer marketing agency that helps brands engage with Gen Z and Millennials audiences on TikTok, YouTube and Instagram.
8. Lyfe Marketing
Best for: Small and Midmarket Businesses
Employees: 10 – 50
Minimum Campaign Size: $1,000+
Offices: Atlanta, GA
LYFE Marketing’s client list includes: Streamshift, Vega X, Dime
Channels: X (Twitter), Instagram, Facebook, LinkedIn
LYFE Marketing distinguishes itself as a specialized short-form video agency, adept at crafting compelling content for the most prominent social media platforms. Their approach is tailored and in-depth, beginning with a comprehensive onboarding process that includes a detailed business questionnaire and a strategic phone call. This initial phase is crucial for understanding your business’s unique aspects and target audience, setting the stage for effective content creation.
Their service is characterized by meticulous research, including competitor analysis and customer avatar creation, ensuring a deep understanding of both the market and the competition. This research informs the brainstorming of content ideas, trending audio selection, and content calendar establishment, providing clear guidance for your video creation process.
Once you’ve filmed your content, LYFE Marketing’s skilled team takes over, editing your footage to suit the specific nuances of the chosen platform. Their commitment extends beyond content creation to include ongoing services like monitoring and detailed reporting. They also offer regular consultation calls, ensuring you are always in the loop and can freely discuss any aspect of your campaign.
At LYFE Marketing, the focus is on creating visually appealing content that is strategically aligned with your business goals. Their expertise lies in transforming your ideas into impactful social media content, ensuring that every video is a step towards achieving your business objectives.
Services:
- Content Planning and Strategy
- Engagement Fostering
The Essence of LYFE Marketing
LYFE Marketing is the go-to agency for business owners looking to significantly impact platforms like TikTo, Facebook, and Instagram, offering a comprehensive suite of services from content creation to campaign analysis.
Lyfe Marketing
A leading social media management company that helps businesses grow online. LYFE Marketing helps clients increase leads and sales through social media marketing.
10 - 50
Atlanta
Best for:
Small and Midmarket Businesses
Lyfe Marketing
A leading social media management company that helps businesses grow online. LYFE Marketing helps clients increase leads and sales through social media marketing.
9. Iron Roots
Best for: Businesses of all sizes
Employees: 11-50
Minimum Campaign Size: $5,000
Offices: Austin, Texas
Iron Roots’ Client List Includes: Netflix, Gillette, Stanford University, Warner Bros, DC Comics
Channels: Instagram, Facebook, TikTok
Iron Roots is a social-first content creation agency notable for its award-winning client projects that drive brand awareness and boost client reputation. They’re a recent Gold Winner during the 27th Viddy Awards where their entry The Net Zero Hero of 2040 won two categories, “Short Form Web Videos” and “<3 Minutes Environmental Issue.”
This video, made for Hyzon Motors, is only one in a long roster of top-notch content the team produces. Led by CEO Saru Saadeh and Senior Content Head Josiah Hurst, the Iron Roots team consists of creative marketing experts who know what it takes to create attention-grabbing and memorable content.
They examine your goal and present the best content strategy to get there. This includes organizing a physical activation to create excitement over a product or service. When Netflix premiered its hit series, “The Defenders,” Iron Roots flew top comic influencers to New York for an in-person social media activation.
Together with Complex Media, they engaged these popular influencers who had massive audiences to create content surrounding the series launch. The content was then amplified on Facebook and Instagram using paid targeting. Within 24 hours, social media impressions for real-time campaign content surpassed 5.2 million.
The Defenders premiere enjoyed 6 million average viewers within its first week with targeted binge-watchers consuming an average of 4.6 episodes per day. The campaign proved to be a hit and offered a winning formula for Netflix’s succeeding series launches.
Services:
- Social Media Content Creation
- Community Management
- Influencer Marketing Campaigns
- Growth Strategy
- Campaign Architecture
- Bidding Strategy
- LTV & CPA Calibration
- Channel & Audience Segmentation
- Event & Attribution Mapping
- Onboarding & Customer Lifecycle
The Essence of Iron Roots
Iron Roots knows that social media is where the action is and has invested resources in becoming experts in established and upcoming platforms. Its CEO, Saru Saadeh is a digital marketing veteran who has led multiple marketing teams in the past. When he founded Iron Roots, he wanted companies of all sizes to have access to expert-targeted social media advertising.
With video marketing becoming the premier method to reach consumers, Iron Roots focuses its capabilities on highly engaging videos. Josiah Hurst, who leads the content team, is a veteran digital illustration and motion graphics creator. He brings his expertise to the Iron Roots team and guides other talented members in achieving the creative vision that matches their clients’ objectives.
Winning the 27th Viddy Awards validated Josiah and the team’s passion and creativity. Viddy Awards is the largest, longest, and most respected video awards program. It’s a global competition that runs in 100+ countries and receives over 50,000 entries annually.
Working with Iron Roots is often a long-term partnership as evidenced by the agency’s year-long campaigns. They know that growth takes time since it involves uncovering and understanding customers’ unique behaviors, needs, and preferred channels. However, they don’t sacrifice immediate results.
Iron Roots uses both organic and paid strategies, so they can deliver fast and sustainable growth. Using in-built technology, they can effectively analyze and optimize campaigns for maximum impact. They believe campaigns should follow a unified approach, so they provide an end-to-end process that includes writing, designing, and publishing campaigns from start to finish. They also assist you in operationalizing metrics that guide your decision-making process.
To work with Iron Roots, you’d have to accomplish a form with your marketing objectives. An expert team member will reach out and offer a free consultation before providing a customized quote for their services.
Iron Roots
Based in Austin, TX, Iron Roots is a leading social-first creative agency with a full service approach designed to operate like an in-house department. This bolt-on model allows unmatched collaboration with complete done-for-you coverage on social me...
10 - 50
Austin, TX
Best for:
Startups and enterprises
Iron Roots
Based in Austin, TX, Iron Roots is a leading social-first creative agency with a full service approach designed to operate like an in-house department. This bolt-on model allows unmatched collaboration with complete done-for-you coverage on social me...
10. Sculpt
Best for: Businesses of all sizes
Employees: 10 – 50
Minimum Campaign Size: $5,000+
Offices: Iowa City, Iowa
Sculpt’s client list includes: Blend, Sun Pacific, Livability
Channels: Facebook, Instagram, LinkedIn, Twitter, YouTube
Sculpt stands out among digital marketing agencies with its bespoke approach to social media content creation. Their expertise lies in crafting content that not only resonates with your audience but also embodies your brand’s unique voice and ethos. This process starts with an in-depth understanding of your brand, followed by the development of a tailored social media strategy.
They specialize in creating compelling narratives for major social media platforms, focusing on driving engagement and conversions. Sculpt’s approach involves a mix of photo, graphic, and video assets, tailored for each channel they are posted on.
They are particularly skilled in transforming complex B2B concepts into engaging, relatable content. Their case study with MidWestOne Bank, which resulted in a 332% increase in organic social engagement, is a testament to their ability to deliver impactful results.
Services:
- Instagram Content Strategy
- Facebook Ad Creation
- LinkedIn Content Creation
- Twitter Content Creation
- Visual Brand Identity Development
The Essence of Sculpt
Sculpt offers a range of services, from organic and paid social media content to comprehensive strategy development, ensuring that every aspect of your digital presence is cohesive, compelling, and conversion-focused.
Sculpt
Sculpt is a B2B social media marketing agency. We help clients use paid and organic social media to reach their customers, inspire their advocates, and close more deals.
10 - 50
Iowa City, IA
Best for:
Designed for established Enterprise B2B brands
Sculpt
Sculpt is a B2B social media marketing agency. We help clients use paid and organic social media to reach their customers, inspire their advocates, and close more deals.
11. The Goat Agency
Best for: Medium and Large Brands
Employees: 50+
Minimum Campaign Size: $50.000+
Offices: London, New York, Singapore
The Goat Agency’s list of clients includes: Mars, Heinz, Mercari, Dell, Audi
Channels: Facebook, Instagram, Pinterest, Reddit, Snapchat, TikTok, Twitch, X (Twitter), YouTube, YouTube Advertising
The Goat Agency, self-proclaimed as Europe’s fastest-growing agency, is an award-winning powerhouse in content production, committed to delivering bespoke creative assets for social media, paid media, and digital platforms. Their in-house video production, editing, and design team, based in London, collaborates globally with brands who wish to make an impact.
Boasting 8 years of performance data and over 2000+ successful campaigns, Goat’s content creation process is comprehensive and unique – from conceptual ideas to shoot production, and concept creation to final editing. They have garnered notable success in producing branded content, including 400 consecutive daily vlogs and a series of original Goat documentaries.
Goat’s approach goes beyond aesthetics. They focus on crafting thought-provoking content, optimized for global audiences, and they track performance metrics rigorously to ensure they deliver real business results.
Services:
- Content Creation
- Social Media Strategy
- Community Management
- Paid Social Advertising
- Influencer Marketing
- Video Production
The Essence of The Goat Agency
Goat is a global, award-winning social media and influencer marketing agency. They’ve worked with some of the world’s most exciting brands, helping them to drive awareness, engagement, conversions, and brand love.
The Goat Agency
Goat is a global, award-winning social media and influencer marketing agency. We've worked with some of the world's most exciting brands including Dell, Nivea, Audi, Pernod Ricard, Deep Silver, The Body Shop, Mars, TurboTax and Wayfair, helping them ...
50+
London, New York, Singapore
Best for:
Medium and Large Brands
The Goat Agency
Goat is a global, award-winning social media and influencer marketing agency. We've worked with some of the world's most exciting brands including Dell, Nivea, Audi, Pernod Ricard, Deep Silver, The Body Shop, Mars, TurboTax and Wayfair, helping them ...
12. LTK (formerly rewardStyle and LIKEtoKNOW.it)
Best for: Enterprises and Large brands
Employees: 50+
Minimum Campaign Size: $50.000+
Offices: US, China, Brazil, Germany, France, Australia, UK
LTK’s client list also includes: Walmart, Loreal, Mary Kay, Missguided, Urban Outfitters
Channels: Blog, Facebook, Instagram, LTK App, Pinterest, TikTok, X (Twitter), YouTube
LTK has grown from a few people in a studio apartment in Dallas, Texas to more than 700 people worldwide. They are now a global community with hundreds of thousands of the world’s premium creators, 7,000 retailers, and 1 million brands across more than 160 countries. LTK has a full-to-self-serve influencer marketing platform that grows influence, sales, and positive sentiment for 5k+ brands of all sizes from the Fortune 10 to small DTCs with end-to-end creator campaign management.
LTK Content Creation Agency stands out as a game-changer for influencers. Unlike traditional agencies, LTK offers a unique approach that goes beyond content creation; it empowers creators to take charge of their digital destinies. The core differentiator of LTK is its commitment to creator autonomy. Creators can seamlessly post their shoppable content on their LTK Shop, resulting in a remarkable 3.5x conversion rate compared to traditional social channels. This approach liberates creators from the relentless cycle of content reposting, enabling them to harness their audience and content on their own terms.
The LTK Creator app offers a platform for curating shoppable content, complemented by personalized LTK Shops and data-driven personalization for shoppers, enhancing the overall experience.
Services:
- Content Creation
- Analytics and Reporting
- Influencer Marketing
- Social Selling
- Talent Management
The Essence of LTK (formerly rewardStyle and LIKEtoKNOW.it)
LTK is the most successful influencer network that drives billions in brand purchases from the world’s largest curated creator community. LTK was founded by a creator to give creators a significant tech advantage to be a brand’s power partner.
LTK (formerly rewardStyle and LIKEtoKNOW.it)
LTK is the most successful influencer network that drives billions in brand purchases from the world's largest curated creator community. LTK was founded by a creator to give creators a significant tech advantage to be a brand’s power partner. Ou...
50+
US, China, Brazil, Germany, France, Australia, UK
Best for:
Enterprises and Large brands
LTK (formerly rewardStyle and LIKEtoKNOW.it)
LTK is the most successful influencer network that drives billions in brand purchases from the world's largest curated creator community. LTK was founded by a creator to give creators a significant tech advantage to be a brand’s power partner. Ou...
13. House of Marketers
Best for: Large brands and Creators
Employees: 10 – 50
Minimum Campaign Size: $20.000+
Offices: United Kingdom, United States, Germany, Spain, Brazil, Italy, France, Poland, Indonesia, Singapore
House of Marketers’ client list includes: KFC, Hilton, Cyber Ghost, Red Bull, Apple Music
Channels: TikTok, Instagram, Twitch, YouTube, X (Twitter)
House of Marketers is anchored in TikTok marketing, with a team comprised of early UK TikTok employees and partners, ensuring an in-depth understanding of the platform. The agency specializes in creating original, impactful content designed to optimize brand exposure and engagement. Every piece of content is meticulously crafted to resonate with TikTok’s dynamic audience, utilizing insights and analytics for targeted messaging.
Services include TikTok Influencer Campaigns and Ads Management, with a focus on amplifying brand narratives through strategic partnerships with industry-leading influencers. Each campaign is tailored to integrate the brand’s ethos with the influencer’s authenticity, ensuring content that engages and converts audiences effectively.
Beyond TikTok, the agency excels in AI SaaS Software Marketing and Mobile Gaming App Marketing, demonstrating versatility across diverse platforms and industries. Strategic content creation is enhanced by the agency’s ability to engage audiences in meaningful dialogues that foster brand loyalty and increase conversions.
House of Marketers underscores every campaign with robust analytics, offering brands data-driven insights for informed decision-making. The TikTok Insights Newsletter and comprehensive case studies equip brands with the intelligence to navigate the complex TikTok landscape effectively, ensuring content is not only creative but backed by data.
Services:
- Content Creation
- Paid Social Advertising
- Influencer Marketing
The Essence of House of Marketers
House of Marketers is the #1 TikTok-focused agency for influencer marketing, paid media and content creation. They specialize in helping mobile apps and brands quickly scale and improve their ROI on the most valuable platform, TikTok.
House of Marketers
House of Marketers is the #1 TikTok-focused agency for Influencer Marketing, Paid Media, Content Creation, and Growing Business Profiles on TikTok. We specialize in helping Mobile Apps and Brands quickly scale and improve their ROI on the most valuab...
10 - 50
United Kingdom, United States, Germany, Spain, Brazil, Italy, France, Poland, Indonesia, Singapore
Best for:
Large brands and Creators
House of Marketers
House of Marketers is the #1 TikTok-focused agency for Influencer Marketing, Paid Media, Content Creation, and Growing Business Profiles on TikTok. We specialize in helping Mobile Apps and Brands quickly scale and improve their ROI on the most valuab...
14. Clicks Talent
Best for: Small Businesses
Employees: 10 – 50
Minimum Campaign Size: $1,000+
Offices: West Hollywood, CA
Clicks Talent’s client list includes: Babbel, True Classic Tees, Miro, Warner Brothers, Azar
Clicks Talent has established itself as a formidable content creation force, with a track record spanning over seven years and a vast network of over 5,000 influencers that stretches globally. They’re active on all social platforms, but their expertise shines on TikTok and Instagram.
Their approach to content creation is based around weaving narratives that truly resonate with your audience, fostering community growth, and enhancing brand reputation. A closer look at their services reveals a keen focus on high-quality, creative, and tailored content generation for various social media platforms. Their expertise goes beyond the conventional platforms and spreads to over 20 apps.
Their work on the Clapper campaign is a testament to their prowess. With just 10 influencers, the campaign for the Clapper app—a platform for sharing short videos—saw a total reach of over a million and views nearing 200,000 within just a week. An 18% viewership engagement rate from such a campaign speaks volumes about their ability to reach and genuinely engage an audience.
Services:
- Social Media Management
- Influencer Marketing
- Influencer Matching
- TikTok and Instagram Advertising
- User Generated Content
The Essence of Clicks Talent
Their ability to blend influencer authenticity with brand messaging, coupled with their impressive campaign results, positions them as a top contender for any brand aiming to enhance its presence and engagement on social media platforms.
Clicks Talent
Clicks Talent was established over 7 years ago during the days of Musical.ly as an agency to get Musical.ly creators paid. We then pivoted to TikTok the day the app came online and are the first ever agency to offer TikTok Influencer marketing servic...
10 - 50
USA, Netherlands, Brazil, Russia, UK, Israel
Best for:
Small Business
Clicks Talent
Clicks Talent was established over 7 years ago during the days of Musical.ly as an agency to get Musical.ly creators paid. We then pivoted to TikTok the day the app came online and are the first ever agency to offer TikTok Influencer marketing servic...
15. Obviously
Best for: Enterprises and Large brands
Employees: 50+
Minimum Campaign Size: $100,000+
Offices: New York, Los Angeles, San Francisco, Paris, Sydney
Obviously’s Client List includes: Google, Saks Fifth Avenue, Lyft, Coca-Cola, Sephora
Channels: Blog, Facebook, Instagram, Pinterest, Snapchat, TikTok, Twitch, X (Twitter), YouTube
Obviously is a full-service influencer marketing and content creation agency. They proudly proclaim that they have created 227,365 unique pieces of content.
They handle the influencer process from start to finish, including strategy, influencer management, shipping, fulfillment, content creation, paid amplification, and reporting. Their production process goes through the following steps:
- Strategic ideation
- Campaign kickoff
- Influencer identification and selection
- Shipping and fulfillment
- Influencer communication
- Creating content
- Content approvals
- Content posting
- Analyzing
- Amplifying
- Optimizing
Obviously’s community of creators produces head-turning visuals to use across your brand’s marketing mix. Obviously believes that this results in 50% less costs than using a traditional production studio. Their creators deliver videos, GIFs, photos, and illustrations. Obviously then drives awareness by promoting the best-performing content through paid amplification. Each campaign extends beyond the creator’s post as a suite of flexible assets that can be repurposed across all channels.
Services:
- Content Creation
- Influencer Marketing
- Talent Management
The Essence of Obviously
Obviously specializes in providing cutting-edge strategy and world-class service, no matter the complexity or scale of a campaign. As a full-service content creation agency, they produce eye-catching media that defines your brand’s digital presence.
Obviously
Obviously is the leading influencer marketing agency for Fortune 500 companies. We specialize in providing cutting-edge strategy and world-class service, no matter the complexity or scale of a campaign. Our capabilities include: strategy, talent mana...
50+
New York, Los Angeles, San Francisco, Paris, Sydney
Best for:
Enterprises and Large brands
Obviously
Obviously is the leading influencer marketing agency for Fortune 500 companies. We specialize in providing cutting-edge strategy and world-class service, no matter the complexity or scale of a campaign. Our capabilities include: strategy, talent mana...
16. Vireo Video
Best for: Businesses of all sizes
Employees: 10 – 50
Minimum Campaign Size: $5,000+
Offices: Vancouver, Canada
Vireo Video’s client list includes: Best Buy, GitHub, Gelato, Thinkific
Channels: YouTube
Vireo Video is a premier YouTube marketing agency dedicated to amplifying your brand’s presence on YouTube with custom video content that drives views, subscribers, and revenue. By aligning these services with your business goals and enhancing your video content’s SEO, Vireo Video ensures your brand not only gains visibility but also engages and retains a dedicated audience on this expansive platform.
The agency embarks on this journey with a thorough strategization phase, where data-driven insights form the basis of a robust YouTube content strategy. This initial step involves an evaluation of your target customers, their content preferences, and competitive analysis to craft videos that capture and retain audience attention.
Optimization is where Vireo Video’s certified YouTube experts shine, applying their deep understanding of YouTube’s algorithms to enhance your video content’s organic reach. This includes everything from title and description optimization to channel branding and the effective use of annotations and end screens, ensuring your videos are not only found but also resonate with viewers.
Services:
- Video Marketing
- YouTube Strategy
- YouTube Optimization
- YouTube Ads
- YouTube Marketing
The Essence of Vireo Video
At its core, Vireo Video excels in transforming brand narratives into compelling YouTube videos that captivate and engage. Their holistic approach to video content production, coupled with their expertise in strategy, optimization, and advertising, positions you for success in the digital arena of YouTube.
Vireo Video
Vireo Video is a video marketing agency specializing in Video Marketing and Advertising on YouTube for Smart Brands. Vireo provides experience and knowledge in YouTube and video marketing to accelerate audience growth and revenue for your business. ...
10 - 50
Vancouver
Best for:
Businesses of all sizes
Vireo Video
Vireo Video is a video marketing agency specializing in Video Marketing and Advertising on YouTube for Smart Brands. Vireo provides experience and knowledge in YouTube and video marketing to accelerate audience growth and revenue for your business. ...
17. WEBITMD
Best for: Small and Medium-sized Businesses
Employees: 10 – 50
Minimum Campaign Size: $5.000+
Offices: Los Angeles, Miami, London, Sydney
WEBITMD’s Client List includes: Foresight Works, LanguageBird, VETTX, Mystic Journey Crystals, Tenth Street Hats
Channels: Facebook, Google, Instagram, LinkedIn, YouTube
WEBITMD, one of the leading agencies in content creation, offers a distinctive blend of artistic flair and strategic insight. This agency is fortified with a unique approach termed “The Data-Driven Content Philosophy.” It is not just about the allure of words but the synergy of informational richness and strategic alignment with the audience’s evolving needs and preferences. Each content piece is meticulously crafted, not just to inform, but to educate, inspire, and instigate decisive action.
The agency adopts a tri-phased approach that starts with an in-depth audience analysis. Understanding the personas and their nuanced needs is paramount. The agency excavates the depths of the target audience’s desires and challenges, laying a foundational bedrock upon which content is built. The second phase elevates the process to a technical stratum where industry keywords, competitive landscape, and existing content undergo rigorous analysis. Every content strategy conceived is infused with SEO-rich elements, ensuring visibility and engagement are optimized.
WEBITMD brings to the fore a surfeit of content marketing services, including full-service graphic design, analytics, SEO optimization, and persona-driven copywriting. The agility and adaptability of the content strategy are evident, with each piece tailored to resonate with the audience, not just in context but in timing and relevance. A case in point is their impactful work with Legion Food Trucks, where a meticulously crafted content marketing strategy propelled a 30x surge in organic traffic and indexed keywords by +2,900.
Through a blend of creativity, strategic insight, and data-driven methodologies, WEBITMD has positioned itself as not just a content creation entity but a partner in growth. Each content piece, backed by analytics and reporting, is a strategic asset engineered to convert traffic into leads and nurture these leads into loyal customers.
Services:
- Content Creation
- Paid Social Advertising
- Email Marketing
- Content Marketing
- Development and Design
The Essence of WEBITMD
WEBITMD is a digital growth agency focused on performance marketing and sales services tailored to drive growth for SMBs around the world. It believes great content marketing goes beyond keywords and clicks. It inspires users to self-learn and take action.
WEBITMD
WEBITMD is digital growth agency focused on performance marketing & sales services tailored to drive growth for SMB's around the world. We are both a HubSpot Platinum Partner and Klaviyo Partner Agency.
10 - 50
Los Angeles, Miami, London, Sydney
Best for:
Small and Medium-sized Businesses
WEBITMD
WEBITMD is digital growth agency focused on performance marketing & sales services tailored to drive growth for SMB's around the world. We are both a HubSpot Platinum Partner and Klaviyo Partner Agency.
18. MOMENTiQ
Best for: Enterprises and Large Brands
Notable Clients: Fashion Nova, ByteDance (TikTok), American Eagle Outfitters
Offices: Los Angeles
Year Founded: 2022
Pricing: Minimum Campaign Size: $50,000+
MOMENTiQ is an influencer marketing platform that focuses on running large-scale campaigns. Many of the influencers it works with create and share content on a massive scale.
The agency specializes in two types of campaigns:
- TikTok Shop campaigns that drive conversions
- Brand Awareness campaigns at the largest scale
It even ran an influencer campaign for TikTok itself, when ByteDance introduced TikTok Shop to the US.
MOMENTiQ runs TikTok Shop marketing for brands end-to-end. They create and deploy Shop influencer campaigns, as well as performance marketing Shops Ads campaigns that they layer on top of their Shop influencer campaigns.
If you want MOMENTiQ to coordinate content creation with influencers as part of a brand awareness campaign, you had better be large, however. The agency now only accepts brand awareness campaigns of a momentous scale, like the GRAMMY awards we highlight below.
Awards and Recognition:
- MOMENTiQ doesn’t highlight the awards it’s received.
Talent and Technology:
- Founded by Alex Elsea (who has previously founded Ubiquitous)
- They do not publicize the technology they use.
Notable Campaign
The Recording Academy
Source: recordingacademy.com
The Recording Academy represents the voices of performers, songwriters, producers, engineers, and all music professionals. It is probably best known for hosting the annual GRAMMY Awards to showcase musical excellence each February. They also operate the GRAMMY Museum, advocate on behalf of music creators, and do many more music-related activities.
They hosted the 66th Annual GRAMMY Awards on Sunday, February 4th, 2024, and tasked MOMENTiQ with promoting it.
Strategic Approach
MOMENTiQ worked with 250 top US creators, with a combined following of more than 1 billion, to create social content about the night’s successes.
The posts for this campaign received more than 500 million views.
These posts helped the GRAMMYS dominate social media for the night. All up, there were 62.6 billion potential impressions for social posts about the event, and #Grammys trended in the top 10 in the U.S. for 12 hours, peaking at No. 1. The Grammys dominated Trending topics for the night.
Source: linkedin.com
Services:
- Content Creation
- Paid Social Advertising
- Influencer Marketing
The Essence of MOMENTiQ
From a founding team that has created several of the leading influencer marketing agencies and platforms, MOMENTiQ drives the world’s leading brands forward with influencer marketing campaigns – Specializing in TikTok & YouTube.
MOMENTiQ
MOMENTiQ is the premier influencer marketing agency. They run campaigns at the largest scale for the world’s leading brands, including The Grammy Awards and TikTok Shop itself. They specialize in launching brands/products on TikTok Shop & automatin...
10 - 50
Los Angeles
Best for:
Enterprises and Large Brands
MOMENTiQ
MOMENTiQ is the premier influencer marketing agency. They run campaigns at the largest scale for the world’s leading brands, including The Grammy Awards and TikTok Shop itself. They specialize in launching brands/products on TikTok Shop & automatin...
19. HireInfluence
Best for: Large Companies
Employees: 1 – 10
Minimum Campaign Size: $50,000+
Offices: Houston, Los Angeles, New York, Amsterdam
HireInfluence’s Client List includes: McDonald’s, MTV, Nickelodeon, Southwest Airlines, Evernote
Channels: Blog, Facebook, Instagram, LinkedIn, Pinterest, Snapchat, TikTok, Twitch, X (Twitter), YouTube
HireInfluence has built its reputation as the influencer agency of choice for the world’s most prominent brands. Its strength is in its drive to create not just ads but experiences. HireInfluence works with its clients to deliver innovative and fully managed human-to-human influencer marketing campaigns.
The agency doesn’t offer “canned packages”. It creates influencer campaigns that are designed around the objectives and KPIs of each client. Its meticulous process involves hands-on talent curation and white-glove campaign execution. As a result, HireInfluence doles out innovative award-winning strategies and performance reporting that is nothing but top-class.
Powered by an elite team of experiential strategists, talent specialists, creative designers, data analysts, and paid media experts, – HireInfluence is well-equipped with the experience and resources necessary to bring promotional visions from concept to completion. They can assist with content creation in areas including:
- Graphic design and illustration
- Editorial/copy/script writing
- Landing page development
- Creative strategy concepting
- Product photography/styling
- Custom boxes and prototypes
- Audio-video editing and production
- Promotional presentations
- Social branding consultation
- Content briefs and style guides
Services:
- Content Creation
- Paid Social Advertising
- Influencer Marketing
- Experiential Marketing
The Essence of HireInfluence
Leveraging creative strategies and carefully selecting talented individuals to work with them, HireInfluence has achieved award-winning success that exceeds industry standards. Merging intelligence and creativity, they craft unique brand narratives.
HireInfluence
Influencer Marketing Agency of the Year 2023 + 2024. HireInfluence is an award-winning agency, serving the world’s most established brands since 2011 - managing successful campaigns for the likes of Microsoft, Oreo, Southwest Airlines, McDonalds, W...
1 - 10
Houston, Los Angeles, New York
Best for:
Large Companies
HireInfluence
Influencer Marketing Agency of the Year 2023 + 2024. HireInfluence is an award-winning agency, serving the world’s most established brands since 2011 - managing successful campaigns for the likes of Microsoft, Oreo, Southwest Airlines, McDonalds, W...
20. NeoReach
Best for: Fortune 500 brands, big ad agencies, media/music labels, and fast-growing startups
Notable Clients: Netflix, Walmart, Airbnb, TikTok, NVIDIA
Location: San Francisco, California
Year Founded: 2014
Pricing: Minimum Campaign Size: $50,000+
Like many of the other agencies we highlight here, NeoReach is primarily an influencer marketing agency. However, they strongly recognize the importance of content and place a focus on orchestrating the creation of User Generated Content (UGC) and Influencer Generated Content (IGC).
UGC includes any content created and shared by users or consumers of a product or service. For example, social media posts, product reviews, customer testimonials, etc.
With IGC, however, brands collaborate with influencers to create exclusive, high-quality content. The brands can then use that content in their social media channels, paid ads, and other marketing platforms.
NeoReach recognizes that UGC and IGC give brands increased control over the content’s creation, distribution, and integration into their marketing campaigns than they have with other types of sponsored marketing. Brands can work with NeoReach to source both types of content.
Awards and Recognition:
- NeoReach doesn’t highlight the awards it’s won. However, they do showcase their press mentions, on sites like Market Mirror, B2C, Search Engine Journal, MarTech Today, Entrepreneur, The New York Times, and more.
Talent and Technology:
- NeoReach’s team is headed by Co-Founder and CEO, Jesse Leimgruber with P.J. Leimgruber (Co-Founder and Executive Vice President), Brian Sorel (Chief Operating Officer), Chris Gonzalez (Chief Marketing Officer), Matthew Antolovich (Chief Technical Officer), and Brendon McNerney (Chief Business Development Officer).
- As well as operating as a full-service influencer marketing agency, NeoReach also provides a self-service platform where clients can seamlessly search, manage and track influencer campaigns.
Notable Campaigns
Laifen
Laifen creates innovative household products such as their fast-drying hair dryer, the Swift, and their groundbreaking electric toothbrush, the Wave.
They tasked NeoReach with bringing creators to Laifen’s Booth at CES 2024 to maximize Laifen’s brand exposure. Laifen wanted at least 8 influencers who would create and share diverse, impactful content directly from the event.
The content the influencers shared achieved 14.6 million total impressions. It helped actively engage audiences around Laifen’s newest Wave products.
Strategic Approach
NeoReach strategically chose influencers in tech, unboxing, dental health, and CES content. The agency then worked with the influencers to produce pieces of content across Instagram, TikTok, and YouTube at CES and in the month following the event.
The agency showcased authentic content around Laifen’s booth at CES, encouraging the creators to share genuine experiences and interactions at the convention.
The creators were authentic, targeting relevant audiences and using the power of organic content to drive engagement and brand recognition.
History Channel
The History Channel debuted its official TikTok channel in September 2021. They approached NeoReach to assist in expanding the channel’s reach from the start.
NeoReach helped The History Channel connect with a diverse range of influencers who created high-quality, engaging content for the campaign.
The influencers made seven videos for the campaign, which within a few weeks had surpassed 12M views, with a total account reach of just over 21M.
Strategic Approach
NeoReach wanted influencers who could make high-quality short videos as part of the campaign – the client was, after all, a television network.
It opted for a selection of TikTok influencers covering a range of genres.
For example, the creators included:
- Lynja (an American chef with a reach of 6.9 million across Instagram and TikTok)
- Alex Wong (actor and dancer, reach of 2.3 million across Instagram and TikTok)
- Hunter Woodhall (an American athlete – 3.4 million reach across Instagram, TikTok, and YouTube)
- Nick Uhas (an American TV actor, 8.3 million reach across Instagram, TikTok, and YouTube)
Services:
- Coordinating Content Creation by Influencers
- Influencer Marketing
- Paid Social Advertising
- Experiential Activations
The Essence of NeoReach
NeoReach creates world-class original influencer campaigns for leading brands and Global Fortune 500 companies. If you need content created, NeoReach can source top-performing creators in your niche, so you can syndicate influencer content.
NeoReach
NeoReach creates world-class original influencer campaigns for leading brands and Global Fortune 500 companies. Founded in 2013 and managing over $250 million dollars in influencer spend to-date, their team is responsible for creating some of the mos...
50+
Los Angeles, San Francisco, Orlando, Tokyo
Best for:
Large Companies
NeoReach
NeoReach creates world-class original influencer campaigns for leading brands and Global Fortune 500 companies. Founded in 2013 and managing over $250 million dollars in influencer spend to-date, their team is responsible for creating some of the mos...
21. Favoured
Best for: Businesses of all sizes
Employees: 1 – 10
Minimum Campaign Size: $1.000+
Offices: London
Favoured’s Client List includes: Durex, Hollabox, Wessex Distillery, Wombat Invest, TigerWit
Channels: Facebook, Google, Google Ads, Instagram, LinkedIn, Reddit, Snapchat, Spotify, TikTok, X (Twitter), YouTube, YouTube Advertising
Founded in 2018, Favoured is a full-funnel marketing agency that offers a long list of services, including content marketing. Whether you need help with listicles, infographics, how-to guides, social media posts, videos, or images, their team can create various types of assets. What’s more, they’re also comfortable with long-form content (content that’s generally more than 1,000 words) and can help you create digital assets like case studies, white papers, or interviews.
Whether you’re leaning towards short-form or long-form content, or a mix of both, their team will first identify your brand’s essence. Armed with this insight, they’ll then make it their responsibility to find the right words and graphics (whether that’s a video or an image) to communicate what you represent to your audience.
If you want to leverage the power of influencers, they’ll also create asset packages and guides to make sure that the content that the influencers create aligns with your branding.
Services:
- Content Creation
- Paid Advertising
- Influencer Marketing
- Content Marketing
- Video Production
- Email Marketing
- Development and Design
- Branding
The Essence of Favoured
Favoured is a full-funnel marketing agency that offers a long list of services, including content marketing. Whether you’re after short-form or long-form content, video, or text, Favoured’s team can create whatever you need to meet your marketing goals.
Favoured
We're Favoured, and we’re here to help you get more customers and boost your profits - simple as that. Founded by a former Marketing Lead at Apple, we’re specialists in results-driven performance marketing to deliver fantastic results for our cli...
1 - 10
London
Best for:
Businesses of all sizes
Favoured
We're Favoured, and we’re here to help you get more customers and boost your profits - simple as that. Founded by a former Marketing Lead at Apple, we’re specialists in results-driven performance marketing to deliver fantastic results for our cli...
22. NewGen (formerly Kairos Media)
Best for: Small and Medium Companies
Employees: 1 – 10
Minimum Campaign Size: $5,000+
Offices: London, LA
NewGen Client List includes: KFC, LG Electronics, Facebook Gaming, Harman, Tencent Games
Channels: Facebook, Instagram, Twitch, X (Twitter), YouTube
NewGen aims to redefine brands on social media. They are one of the fastest-growing social creative agencies in the UK, and they have bagged multiple awards to prove it. They are a 360 agency that delivers creative strategy and execution for brands. The creative team takes all relevant data and insights to inform their strategy and turns them into ideas that will convert for weeks, months, or even years.
NewGen very much acts as a content creation agency, and its content team has delivered a variety of content. They’ve built their team around a passion for social media content to make sure that they understand how to get the best out of the intended platform.
Alongside traditional content creation, NewGen offers three key design-related services:
- Graphic Design – everything from social media to editorial design.
- Digital Design –responsive design and visual solutions (including the coding) to benefit their clients
- Content and Motion – creating moving stories that give the best results for a brand.
The agency also has a social strategy team that has built intricate strategies founded on an audience-first mentality and data-centric approach to consumer behavior.
Services:
- Content Creation
- Social Media Strategy
- Community Management
- Paid Social Advertising
- Influencer Marketing
- Design
- eSports
- Games Marketing
The Essence of NewGen
NewGen is one of the world’s leading social and influencer agencies. They built their team around a passion for social media content to make sure they understand how to get the best out of an intended platform.
NewGen (formerly Kairos Media)
NewGen is the social-first creative and creator agency that has been redefining the industry for the past ten years.
1 - 10
London, Manchester, New York
Best for:
Small and Medium Companies
NewGen (formerly Kairos Media)
NewGen is the social-first creative and creator agency that has been redefining the industry for the past ten years.
23. Directive Consulting
Best for: Midmarket, Enterprise
Employees: 50+
Minimum Campaign Size: $5,000+
Offices: Irvine, California
Directive Consulting’s client list includes: Manta, Cosential, EdenHealth, Procare Solutions
Channels: Blog, Facebook, Google, Google Ads, Instagram, LinkedIn, Pinterest, Podcast, Quora, Reddit, Snapchat, Spotify, TikTok, X (Twitter), WhatsApp, YouTube, YouTube Advertising
Directive Consulting distinguishes itself as a premier content creation agency with expertise in crafting short-form videos. Their services ensure the creation of strategic content that is fully aligned with the unique value of your product or service. This approach is especially crucial in today’s digital landscape, where capturing the fleeting attention span of customers is essential for any successful marketing strategy.
Given the current market trends, where video is predicted to constitute 75% of all advertising spending, Directive Consulting positions its clients at the forefront of this shift. They leverage the world’s fastest-growing communications tool to help you engage effectively with your target audience in your preferred medium, ensuring you do not lag in the competitive tech space.
Understanding the power of video for content creation, Directive Consulting focuses on significantly boosting your engagement metrics. By producing customer-led videos, they forge an emotional connection with your audience, motivating them to take action and turn them into customers.
Their strategy involves building a comprehensive video library as a long-term asset for their clients. Directive Consulting combines strategic insight with creative execution to deliver impactful video content that resonates with today’s tech-savvy audience.
Services:
- Content Creation
- Search Engine Optimization
- Creative Advertising
- Search Engine Marketing
- Paid Social, Paid Media
- Social Media Marketing
The Essence of Directive Consulting
Directive Consulting’s expertise lies in its innovative fusion of technological insight and creative storytelling, delivering impactful video content that transforms viewer perspectives into measurable business outcomes.
Directive Consulting
The world’s largest SaaS brands trust Directive to bring their performance marketing campaigns to life across Paid Media, SEO, Creative, Strategy, Lifecycle Marketing, & Video. Directive’s proven Customer Generation methodology has generated +$1B...
50+
Irvine, California
Best for:
Midmarket, Enterprise
Directive Consulting
The world’s largest SaaS brands trust Directive to bring their performance marketing campaigns to life across Paid Media, SEO, Creative, Strategy, Lifecycle Marketing, & Video. Directive’s proven Customer Generation methodology has generated +$1B...
24. Cloutboost
Best for: Medium-Sized Businesses
Employees: 10 – 50
Minimum Campaign Size: $10,000+
Offices: Dallas, Texas
Cloutboost’s client list includes: Samsung, Sony, Lilith Games, Wargames, Rovio
Channels: YouTube, Twitch, Instagram, TikTok, Facebook
Cloutboost is renowned for its distinctive approach to content creation within the gaming industry, leveraging a potent combination of data-driven insights and influencer partnerships. Specializing in connecting your gaming brand with a curated network of over 500,000 influencers, Cloutboost crafts compelling content that deeply resonates with your target audiences across platforms like YouTube, Twitch, TikTok, Instagram, and Facebook.
Embarking on content creation, Cloutboost initiates the process with an in-depth strategy session to align with your brand’s identity and objectives. This step is crucial for understanding the demographics of your target audience and tailoring the creative direction accordingly. Following this, a detailed creative brief is developed, laying the groundwork for ideation and execution. The planning ensures the content not only engages but significantly amplifies brand visibility within the gaming community.
Their process seamlessly transitions from strategy to execution, where ideas conceived in the brainstorming phase are brought to life. Cloutboost’s team, equipped with the expertise, tools, and creativity, excels in producing a diverse range of content—from gameplay videos to influencer streams—that addresses the specific needs and interests of the gaming audience. Each piece of content is crafted to highlight your brand’s unique aspects, differentiating it from competitors and ensuring it captures the audience’s attention.
Services:
- Content Creation
- Influencer Marketing
- Community Management
- Social Media Marketing
- UGC
The Essence of Cloutboost
Cloutboost, with its focused expertise in the gaming industry, offers unparalleled content creation services. It integrates influencer marketing and social media strategies to deliver content that captivates and engages. Its mission revolves around crafting innovative solutions that tell compelling stories, driving visibility and engagement for gaming brands across multiple digital platforms.
Cloutboost
Cloutboost is a leader in acquisition-focused influencer marketing tailored for video game brands. Led by seasoned veterans in the gaming industry, Cloutboost leverages cutting-edge AI technologies to optimize and scale influencer marketing strategie...
10 - 50
Dallas, San Francisco
Best for:
Medium-sized Companies
Cloutboost
Cloutboost is a leader in acquisition-focused influencer marketing tailored for video game brands. Led by seasoned veterans in the gaming industry, Cloutboost leverages cutting-edge AI technologies to optimize and scale influencer marketing strategie...
25. ICUC.Social
Best for: Enterprise and Medium Size Brands
Employees: 50+
Minimum Campaign Size: $10,000+
Offices: London, United Kingdom
ICUC.Social’s client list includes:
Channels: Facebook, Flickr, Google, Instagram, Line, LinkedIn, Pinterest, Quora, Reddit, SlideShare, Threads, Discord, TikTok, TripAdvisor, Tumblr, Twitch, Twitter, WeChat, Yelp
ICUC.Social distinguishes itself as a premier content creation agency with a focus on fostering and managing online brand communities. Leveraging over a decade of experience, ICUC crafts bespoke social content plans designed to drive engagement, enhance brand visibility, and generate tangible ROI. Beginning with a thorough analysis of your brand’s identity and target audience, ICUC’s strategic approach ensures all content not only resonates with your core customers but also aligns seamlessly with both your organic and paid social media strategies.
At the heart of ICUC’s service offering is a commitment to 24/7 availability, ensuring real-time responsiveness to any opportunities or crises that arise. This global agency stands out with its ability to localize content in over 30 languages, making your brand’s message accessible and relevant on a global scale. From crafting engaging copy that mirrors your brand voice to producing visually compelling graphics, photos, and videos, every piece of content is meticulously designed to capture the essence of your business and communicate it effectively across diverse social channels.
ICUC’s content creation process is meticulously tailored to your brand’s specific needs. Initial engagement begins with a deep dive into your brand’s persona and communication style, facilitated by a collaborative briefing session. This ensures that all content, from social posts to interactive infographics, is on-brand and targeted. Following this, a strategic content calendar is developed, incorporating your feedback at every step to guarantee alignment with your marketing objectives.
Services:
- Community Management
- Social Media Strategy
- Social Listening
- Content Development
- Engagement Optimization
- Trend Analysis
- Platform Adoption
- Analytics and Reporting
The Essence of ICUC.Social
ICUC.Social excels in creating and managing dynamic online communities, offering a suite of services from content creation to global content localization. Their expertise in synthesizing organic and paid content strategies, coupled with their commitment to real-time engagement and crisis management, positions them as an invaluable partner in achieving your digital marketing goals.
ICUC.Social
ICUC is the global leader in social media community management and digital customer care. Available 24-hours a day, 365 days-a-year for 19 years and counting, our team of multilingual content and community specialists manage, moderate, monitor, and a...
50+
Best for:
Enterprise and Medium Size Brands
ICUC.Social
ICUC is the global leader in social media community management and digital customer care. Available 24-hours a day, 365 days-a-year for 19 years and counting, our team of multilingual content and community specialists manage, moderate, monitor, and a...
26. Cleverly
Best for: Businesses of all sizes
Employees: 10 – 50
Minimum Campaign Size: $1,000+
Offices: Los Angeles, California
Cleverly’s client list includes: Bambee, LeaseLock, Uber, Amazon, WeWork
Channels: LinkedIn
Cleverly stands out as a premier content creation agency, renowned for its SEO blog writing expertise tailored specifically for B2B companies like yours. By adopting a data-driven approach to content creation, Cleverly ensures each piece of content not only captivates but also converts your target audience into loyal customers. The process begins with an in-depth analysis, conducting comprehensive customer research to uncover your ideal customers and their unique challenges.
The strategy revolves around four key pillars: crafting genuinely helpful content, deeply understanding the intent behind searches, thoroughly covering all the subtopics your audience cares about, and performing meticulous keyword research. This comprehensive strategy has enabled Cleverly to generate over 10 million new page views, 150,000 client leads, and more than $37 million in client revenue, demonstrating their exceptional capability to fuel business growth through content.
The creation phase is carefully executed, with articles specifically designed to attract your ideal customers by addressing their most pressing questions in detailed, long-form content. This method ensures your website ranks highly on Google for searches relevant to your products and services. Cleverly’s commitment to understanding the ‘why’ behind search queries enables them to produce content that aligns perfectly with search intent, a key element in achieving top search engine rankings.
After crafting the content, Cleverly takes care of publishing it on your website, ensuring a smooth transition from concept to live content. This isn’t about merely populating your site with text; it’s a strategic effort to significantly boost your website traffic, lead generation, and, ultimately, revenue.
Services:
- Email Marketing
- Digital Marketing
- Paid Ads
- Ad Creative
- Content Services
- LinkedIn Marketing
The Essence of Cleverly
Cleverly is more than just a content creation agency; it’s a strategic partner for B2B companies seeking to leverage SEO blog content for substantial business growth. With a proven track record of driving remarkable increases in traffic, leads, and revenue, Cleverly offers a unique blend of research-driven strategies and content expertise to position clients as leaders in their industry.
Cleverly
We run LinkedIn ads that actually convert. Our agency gets more of your ideal prospects to convert into customers through irresistible LinkedIn Ad funnels and proven outbound B2B lead generation campaigns — 100% done-for-you.
10 - 50
Los Angeles
Best for:
Businesses of all sizes
Cleverly
We run LinkedIn ads that actually convert. Our agency gets more of your ideal prospects to convert into customers through irresistible LinkedIn Ad funnels and proven outbound B2B lead generation campaigns — 100% done-for-you.
27. Viral Nation
Best for: Enterprises and large brands
Notable Clients: Anheuser-Busch, Baidu, Campbell’s, The Coca-Cola Company, Disney, eOne, Microsoft, Meta Platforms, Tencent, TJX, Uber, and Warner Bros
Offices: USA, Canada, Caribbean. The agency is active in eight countries.
Year Founded: 2014
Pricing: Minimum Campaign Size: $50.000+
Viral Nation has a Social Content Studio to help with content creation. It can help you strategize angles, brainstorm creative, and iterate in production. And then once you have your content, and you have shared it, you can leverage their AI-powered Creator OS to view data and insights to track your campaign’s success defined by previously agreed goals and KPIs.
You can work with Viral Nation to produce content for virtually any platform or channel. Alternatively, if you prefer to work with influencers, Viral Nation can oversee the creative direction to spur collaborative productions.
Awards and Recognition:
- SXSW 2024 Innovation Award: For their AI-powered brand safety solution, indicating their leadership in applying advanced technology to marketing.
- Great Place to Work Certified (Canada and USA)
- Named as one of the fastest-growing companies in North America for 2023 on the 2023 Deloitte Technology Fast 500™
Talent and Technology:
- According to leadiQ, Viral Nation’s tech stack includes TrackJs, Proofpoint, Ionicons, Nagios, Java, JSON, Bootstrap, and YouTube.
- Proprietary AI-Powered Technology: To manage scale and measure performance, indicating their commitment to innovation and effectiveness in campaign management.
- Viral Nations Secure protects brand reputation, with custom risk templates, always-on protection, and music copyright protection.
- Viral Nation CreatorOS connects creators, talent agents, and brands through a single easy-to-use platform.
Notable Campaigns
WalmartLand
Note
This case study relates to Creator-Led Content – brand-focused content that creators produce, specifically for owned channels. Viral Nation also creates brand- focused content, produced by Viral Nation Studio, specifically for owned channels.
Walmart decided to enter the Roblox metaverse and turned to Viral Nation for its deep-rooted connections in tech and gaming to spearhead a trailblazing campaign.
They chose to work with influencers to make and share dynamic content starring each influencer’s own Roblox avatars.
The campaign was highly successful, resulting in:
- 66 million impressions
- 4.7 million engagements
- 235,000 visits
Strategic Approach
Recognizing that 88% of Roblox’s audience is under the age of 25, Viral Nation leveraged a mix of celebrity, macro, and mid-tier influencers in the lifestyle and gaming categories who they knew were popular with the youthful target audience for the campaign.
The influencers posted their content waves. These included real-life Loot Box drops, Virtual Concerts, UGC-focused giveaways, and LivePlays, all of which boosted engagement and intrigue by showcasing Walmart Land and the influencers’ live reactions in a split screen.
Viral Nation encouraged influencers to take their audiences on an organic tour of Walmart Land and showcase the various areas and all the exciting things to see and do. They further amplified the content through paid media.
Chegg
Chegg is a leading education technology company. They engaged Viral Nation to overhaul, reinvigorate, and redefine their TikTok presence, aiming for deeper engagement with college-level learners.
The campaign executed by Viral Nation achieved extraordinary results for Chegg:
- Over 901 million total views
- 31.3 million total engagements
- Over 165 million owned channel views
- Viral Nation created more than 1,620 original pieces of content
- Chegg reached an impressive 407 million influencer views
- Chegg’s channel saw a massive 1299% increase
Source: shortyawards.com
Strategic Approach
Viral Nation identified an opportunity to provide students with meaningful, resonant content.
Their goal was to present Chegg as a relatable companion and indispensable resource in students’ educational journeys. Their ultimate ambition was to establish Chegg as a trusted purveyor of educational content, a cornerstone resource for college students seeking guidance and support in their academic pursuits.
The campaign centered around creating original content pieces featuring subject matter experts. They distilled complex STEM concepts into easily understandable snippets.
Viral Nation ensured that each piece included elements of student life and humor, fostering an emotional connection with the target demographic.
The agency meticulously crafted each piece to incorporate trending hashtags, popular music tracks, and the latest TikTok trends.
Once Viral Nation had suitable content they were able to work with TikTok influencers to amplify Chegg’s message to their audiences. By enlisting influencers who shared Chegg’s ethos and values, they ensured that the content reached its intended audience authentically and organically.
Services:
- Content Creation
- Social Media Strategy
- Analytics and Reporting
- Influencer Marketing
- Talent Management
- Experiential Marketing
The Essence of Viral Nation
Viral Nation’s services include influencer marketing, paid performance, owned social, and creative and content Services. Their designers, storytellers, social experts, and strategists create and amplify compelling content that drives cultural relevance.
Viral Nation
Viral Nation is a global leader in social media innovation, uniting powerful marketing services, proprietary technology, and creator representation.
50+
Offices in Toronto and New York
Best for:
Viral Nation
Viral Nation is a global leader in social media innovation, uniting powerful marketing services, proprietary technology, and creator representation.
28. ApexDrop
Best for: Enterprises and Large brands
Employees: 10 – 50
Minimum Campaign Size: $20,000+
Offices: Erie, Pennsylvania-based with a fully remote workforce
ApexDrop’s Client List includes: Russel Athletic, iHome, Universal Standard, Tailor Vintage, Derma-E
Channels: Instagram, TikTok
ApexDrop is a growth marketing firm that creates and offers marketing services to consumer brands targeting mostly millennials. They offer one of the most cost-effective ways for marketers to create influencer content at scale.
To work with them, brands first need to complete an application form to become an ApexBrand™. Eligibility depends on factors like the size of the brand, its history, value proposition, product range, and marketing goals. In short, they work only with brands that they deem are a match for their influencers’ followers. After all, what’s the use in partnering with an agency if your products won’t appeal to their influencer network’s followers?
While their private network of influencers mainly posts to and creates content for Instagram and TikTok, they can also cross-promote to other social media sites like Snapchat, Facebook, and Pinterest. Whichever channel they use, they believe in authenticity. So, the posts that they will create (aka ApexPosts™) will be candid, engaging license-free content that will feature your online service or product using the unique voice of the influencer.
Services:
- Content Creation
- Influencer Management
The Essence of ApexDrop
Save time and budget when scaling up with micro-influencers in the United States. ApexDrop influencer and photography services are a great fit for brands and agencies interested in gaining brand awareness and increasing sales with the power of UGC.
ApexDrop
Save time and budget when scaling up with micro influencers in the United States. Most agencies pay influencers to promote your products. We don’t. We rigorously screen influencers who genuinely care about your product. We specialize in consumer p...
10 - 50
Erie, Pennsylvania-based with a fully remote workforce
Best for:
Enterprises and Large brands
ApexDrop
Save time and budget when scaling up with micro influencers in the United States. Most agencies pay influencers to promote your products. We don’t. We rigorously screen influencers who genuinely care about your product. We specialize in consumer p...
29. Thrive Internet Marketing Agency
Best for: Enterprises, Large and Small brands
Employees: 10 – 50
Minimum Campaign Size: $1,000+
Offices: Dallas, Texas
Thrive’s client list includes: Brazos Higher Education, ATT Metrology Solutions, Dean Technology
Channels: Facebook, Instagram, LinkedIn, Pinterest, Twitter, YouTube
Thrive Internet Marketing Agency excels in content creation, offering a suite of services that are both innovative and effective in boosting online presence. Their expertise lies in crafting SEO-optimized content that not only engages but also converts. This agency stands out for its comprehensive approach to content creation, encompassing everything from in-depth keyword research and strategic planning to the development and marketing of each content piece.
At Thrive, your brand’s narrative is meticulously woven, ensuring it aligns perfectly with your business goals and audience expectations. Their process begins with thoroughly understanding your brand’s unique selling points, followed by creating SEO-friendly content that resonates with your target audience. This approach guarantees that your content is not just visible but also impactful.
Whether engaging blog posts, comprehensive service pages, or compelling social media content, Thrive tailors each element to reflect your brand’s voice and objectives.
Services:
- Blog Post Writing
- Landing Page Creation
- Email Marketing
- Content Development
The Essence of Thrive
Thrive Internet Marketing Agency’s commitment to delivering high-quality, result-oriented content makes them a go-to choice for businesses seeking to elevate their digital footprint.
Thrive Internet Marketing Agency
Thrive is an online marketing agency with a passion to use the power of the Internet to grow your business. Thrive was founded on the conviction that businesses can successfully outshine their competitors with a strong website and an effective onl...
10 - 50
Arlington, Atlanta, Austin, Chicago, Cleveland, Dallas, Denver, Houston, Jacksonville, Kansas City, Los Angeles, Manhattan, Minneapolis, Orlando, Philadelphia, Portland, San Diego, San Antonio,
Best for:
Enterprises, Large and Small brands
Thrive Internet Marketing Agency
Thrive is an online marketing agency with a passion to use the power of the Internet to grow your business. Thrive was founded on the conviction that businesses can successfully outshine their competitors with a strong website and an effective onl...
30. August United
Best for: Enterprises
Employees: 1 – 10
Minimum Campaign Size: $50.000+
Offices: Tempe, AZ
August United’s Client List includes: Kroger, PetSmart, See’s Candles, Ralphs, Fox Restaurant Concepts
Channels: Blog, Facebook, Instagram, Pinterest, Snapchat, X (Twitter), YouTube
August United is a full-service influencer marketing agency that unites impressive brands with impressive people. They aim to rid the world of boring marketing. They tell stories that inspire people to action.
They work with brands from all industries. Their brand managers continue to monitor the performance of your campaign closely and are ready when necessary to lift, optimize, and strike when the iron is hot.
They see their network of influencers more as content creators – individuals who have an eye for aesthetics and the quick-draw tongue to turn any message into illuminating persuasion. August United digs deep to find the right network of Creators that can be an extension of your brand well past the end of your campaign. They see themselves as a matchmaker between you and your most compatible Creators.
In addition, August United has an in-house studio to create content where necessary. Their “lean ‘n mean team of in-house mavericks” love thinking outside the box, and can shoot, edit, animate, and optimize digital assets to perform on all social platforms.
Services:
- Content Creation
- Social Media Strategy
- Community Management
- Paid Social Advertising
- Influencer Marketing
The Essence of August United
August United provides end-to-end influencer marketing support—from influencer strategy to influencer activations and ongoing influencer management. They can shoot, edit, animate, and optimize digital assets to perform on all social platforms.
August United
August United provides end-to-end influencer marketing support—from influencer strategy to influencer activations and ongoing influencer management.
1 - 10
Tempe, AZ
Best for:
Enterprise
August United
August United provides end-to-end influencer marketing support—from influencer strategy to influencer activations and ongoing influencer management.
31. Influence Hunter
Best for: Medium Size Brands
Employees: 10 – 50
Minimum Campaign Size: $20,000+
Offices: Los Angeles, Toronto, Vancouver, Berlin
Influence Hunter’s Client List includes: Blaze Pizza, Honda, Honest Paws, Quevos, Decorated
Channels: Instagram, TikTok, YouTube, Facebook
Influencer Hunter runs world-class and customizable influencer campaigns to create social proof at scale. Their team works hard to understand your goals and provide you with customized, authentic, and data-driven campaigns that will elevate your brand to new heights.
The agency specializes in reaching out to influencers in large quantities on your behalf to get your product into the hands of many influencers quickly. They work with their network of influencers to boost social media coverage of the products they are gifted. Anywhere from 10 – 500+ influencers may post about your product each month, positioning your brand in front of the masses.
Influence Hunter determines who the top-performing influencers are and brings them on as brand ambassadors for your company. In addition, they provide you with analytics and reports of your progress throughout the campaign, so you always know what’s happening.
While Influence Hunter doesn’t specialize in in-house content creation, they ensure each influencer agrees to give your brand the rights to all content created. Therefore, your brand can repurpose that content for your website, social media, or your advertisements going forward.
Services:
- Influencer Marketing
The Essence of Influence Hunter
Influence Hunter creates world-class influencer marketing campaigns for companies of all sizes. Their team uses a data-oriented approach to come up with customized campaigns that fit their client’s growth plans.
Influence Hunter
Influence Hunter creates world-class influencer marketing campaigns for companies of all sizes. Their team uses a data-oriented approach to come up with customized campaigns that fit their client's growth plans. Their specialties include working with...
10 - 50
Los Angeles, Toronto, Vancouver, Berlin
Best for:
Medium Size Brands
Influence Hunter
Influence Hunter creates world-class influencer marketing campaigns for companies of all sizes. Their team uses a data-oriented approach to come up with customized campaigns that fit their client's growth plans. Their specialties include working with...
32. Zorka.Agency
Best for: Enterprises, Large and Small brands
Employees: 1 – 10
Minimum Campaign Size: $5,000+
Offices: Limassol (Cyprus)
Zorka Agency’s Client List includes: Google, Wargaming.net, AliExpress, Publicis Group, Gameloft
Channels: Facebook, Instagram, Snapchat, TikTok, Twitch, X (Twitter), YouTube
Zorka Agency is more than just a content creation agency. It offers a wide range of digital marketing services, including digital creative strategy, influencer marketing, community management, social media marketing, user acquisition, automated sales funnels, and ASO.
They target the best influencers to meet your needs and work with any influencer on any platform.
They consider themselves digital geeks with 9+ years of expertise, with a database of over 500,000 influencers. They highlight unique content from influencers.
Zorka’s passion is to tell stories and create ideas in all shapes, sizes, and worlds. They bring ideas to life through impactful creative work across all communication touchpoints. They translate ideas into content, and tell relevant and new stories at the cutting edge of trends across all media, in all visual formats.
Services:
- Content Creation
- Influencer Marketing
- Performance (Mobile) Marketing
The Essence of Zorka.Agency
Zorka.Agency is an influencer and performance marketing agency focused on creating ROI-forecasted strategies with a fair risk assessment that helps businesses scale up. They bring ideas to life through impactful creative work.
Zorka.Agency
Zorka.Agency is an influencer and performance marketing agency focused on creating ROI-forecasted strategies with a fair risk assessment that help businesses scale up.
50+
Limasol (Cyprus)
Best for:
Enterprises, Large and Small brands
Zorka.Agency
Zorka.Agency is an influencer and performance marketing agency focused on creating ROI-forecasted strategies with a fair risk assessment that help businesses scale up.
33. MoreInfluence
Best for: Medium Size Brands
Employees: 1 – 10
Minimum Campaign Size: $0 – $5,000
Offices: Los Angeles, CA; Boston, MA; Eatontown, NJ
MoreInfluence’s Client List includes: Coca-Cola, The Coffee Bean & Tea Leaf, HP, Interscope Records, Klondike
Channels: Blog, Facebook, Instagram, LinkedIn, Snapchat, TikTok, Twitch, X (Twitter), YouTube
MoreInfluence helps you drive more sales, attain higher revenue, and have MoreInfluence. They enjoy 35 years of marketing strategy experience combined with cutting-edge data analytics to ensure that you have the best strategy with the data to back it up.
They begin by identifying the influencers among our expansive network that most closely align with your niche market and brand strategy. Upon approval, your brand posts will go live on your selected influencers’ pages, immediately reaching a built-in audience of potential customers.
MoreInfluence’s data-driven internal analytics process combines with the most comprehensive external search platforms to ensure you team up with the best influencers to set your brand up for present and future success. In addition, the agency keeps you informed of your measurable reach results through extensive data collection and tracking analytics.
The agency also offers an influencer content-boosting service. You can take influencer content already approved by your brand, upload it to other social media platforms, and see it work pure magic. MoreInfluence negotiates with the influencers, navigates usage rights, and makes data-based changes for maximum results.
In addition, if you’re operating a MoreInfluence influence marketing campaign, they’ll set up a separate digital advertising campaign alongside your existing campaign. Their expert creative designers, media planners, and buyers create the campaign based on influencer content, re-targeting it to hit your niche audience’s sweet spot.
Services:
- Content Creation
- Influencer Marketing
The Essence of MoreInfluence
Backed by 35 years of marketing and advertising experience, the team at MoreInfluence provides white-glove influencer marketing services that give brands confidence and trust in their professional capabilities and stellar reputation.
MoreInfluence
At MoreInfluence, our mission is to help brands close more sales, attract more customers, and generate more influence within their market. At the heart of our strategy is a world where the art of influencer marketing combines with the science of data...
1 - 10
Los Angeles, CA. Boston, MA. Eatontown, NJ.
Best for:
Medium Size Brands
MoreInfluence
At MoreInfluence, our mission is to help brands close more sales, attract more customers, and generate more influence within their market. At the heart of our strategy is a world where the art of influencer marketing combines with the science of data...
34. The Content Bureau
Best for: Enterprises
Employees: 11-50
Minimum Campaign Size: $25,000+
Offices: Orinda
The Content Bureau’s Client List includes: Atlassian, Deloitte, eBay, PayPal, RSA Security
Channels: The client can use the content wherever they wish
Founded in 2000, The Content Bureau is a leading, women-owned, B2B marketing agency in the San Francisco Bay Area. They create high-quality marketing content for B2B brands in select industries namely tech, finance, and venture capital. Their typical clients are directors or marketing VPs of US-based global corporations that need to create a large volume of content regularly.
The majority of their clients task them with copywriting, editing, and layout. They first create the messaging that will help to attract website visitors before they create the marketing assets that can be shared via the client’s website, email, PDF, or even live presentation. Their creative capabilities span all mediums, and their in-house team can create various types of assets that include:
- Banner ads
- Web copy
- Webinars
- Brochures
- Blog posts
- Case studies
- Infographics
- Newsletters
- White papers
Services:
- Content Creation
- Content Marketing
The Essence of The Content Bureau
Since 2000, the Content Bureau team has delivered the highest-quality B2B campaign, industry, and product marketing content for ambitious B2B marketers in global tech companies and financial and professional services firms.
35. Copywriting Agency Hub
Offices: Copenhagen, Denmark
Services: B2B Content Creation, Data-Driven Content Strategies, SEO Copywriting
Copywriting Agency Hub, stationed in the heart of Copenhagen, Denmark, takes a tech-forward approach to creating buzzworthy B2B content. Branding itself as “Your Shortcut to Buzzworthy Content”, this agency believes in the power of data-driven storytelling and SEO tactics to catapult brands into the limelight of search results.
With an exclusive blend of robust research, analytical precision, and content engineering, Copywriting Agency Hub offers uniquely crafted content that’s not just readable but highly effective in driving results. With a decade-long experience in content marketing, they’ve mastered the art of devising customized strategies, ensuring every piece of content aligns with the unique objectives of each client.
The agency handles all aspects of content creation, from building quality content backed by relevant statistics and examples, to premium writing by top-tier writers with detailed case studies, and even comprehensive reports that include exclusive surveys and data analysis. They offer a variety of packages to cater to different business needs and budgets.
36. Minshall
Having worked with IMH ourselves, we can confidently say MINSHALL’s ability to craft engaging content has left us thoroughly impressed.
MINSHALL is a small creative partner with unique skills in short-form content, user-generated content, and strategic profile management. They deliver results that not only engage audiences but also convert them into loyal customers.
Here’s what they bring to the table:
• Video Production: From concept to execution, they create thumb-stopping video content.
• Content Calendars: Ensuring consistency and strategy alignment.
• Strategy Development: Crafting a tailored roadmap for sustainable growth.
• Influencer Marketing: Building authentic collaborations that resonate.
• Creative Processes & Workshops: Helping your brand think outside the box.
A Track Record of Success
MINSHALL has proven their expertise time and again, whether it’s driving 4.5 million views and 10,000 followers in just a few months with their Karizzna character for Spejder Sport, or producing impressive community videos for Influencer Marketing Hub (IMH) that highlight their creative and strategic capabilities.
37. Influence & Co.
Best for: Medium to large businesses (as minimum spend is $5,000/mo for 12 months)
Employees: 250-999 (over Intero Digital)
Minimum Campaign Size: $60,000+
Offices: Colorado Springs, San Diego, Farmington, Columbia (Intero Digital)
Influence & Co.’s Client List includes: American Airlines, Microsoft, Dell, AIG, ProSource
Channels: The client can use the content wherever they wish
Influence & Co. (aka Intero Digital Content & PR Division) is a women-led, results-driven content marketing agency. Using a collaborative approach, they bring together their clients’ skills, their experience in content creation and media relations, and SEO best practices.
They have a dedicated team of strategists, content creators, editors, and digital marketing experts who can help with content marketing strategy and streamline the whole content creation process for a monthly fee. Depending on your package, you’ll have an account strategist, a content strategist, two editors, and access to their designers, media relations, and digital marketing team. However, if you need help with a one-time project, like a long-form piece of on-site content, they can help with that too (but at a higher rate).
From blog content to case studies to white papers, they can create a variety of owned media. Their content marketing services include:
- Technical website audits
- Strategy
- Keyword research
- Content amplification
- Reporting
Influence & Co. joined the digital marketing agency Intero Digital in February 2022. This meant their clients now have access to a full suite of comprehensive digital marketing services.
Services:
- Content Creation
- Content Marketing
- Paid Social Advertising
- Email Marketing
- Public Relations
- Branding
Other digital marketing services offered by Intero Digital.
The Essence of Influence & Co.
Influence & Co.’s team of content marketing experts and custom proprietary software are fueling the marketing strategies of hundreds of companies in a variety of industries. They work collaboratively with clients to create industry-leading content.
38. Single Grain
Best for: Businesses of all sizes
Employees: 10-49
Minimum Campaign Size: $10,000
Offices: Remote
Single Grain’s Client List includes: Amazon, Salesforce, Airbnb, Nextiva, Intuit
Channels: The client can use the content wherever they wish
Single Grain initially started out as an SEO company but has grown to a full-service, digital marketing agency, headquartered in the United States. Their team of remote, digital marketing specialists uses state-of-the-art, marketing tech and proven strategies to generate business growth while reducing marketing spend. As they have a remote-first strategy, location isn’t an obstacle allowing them to work with the most talented creatives across the globe.
They work with businesses in basically every industry and offer numerous content marketing services. Their own blog is a good example of their content creation expertise, and it has helped them to rank on the first page of Google for a number of competitive keywords such as “SEO techniques” and “marketing trends”.
Before their team of writers and designers can create any content, they will first research your brand’s voice and images and complete a detailed review of the strategies used by your competitors. Armed with this knowledge, they’re ready to create a content strategy that will help you reach your business objectives. From blog posts to landing pages to videos, they can create all types of content. A few of their content creation services include:
- Strategy
- SEO testing
- Content optimization
- Tracking and monitoring
Services:
- Content Creation
- Content Marketing
- Paid Social Advertising
- Influencer Marketing
The Essence of Single Grain
Single Grain’s team of highly specialized marketing experts — eCommerce, PPC, search engine optimization, lead generation, CRO, performance marketing, and more — are here to ensure that you get the results you want.
39. SmartBug Media
Best for: Businesses of all sizes
Employees: 220
Minimum Campaign Size: Undisclosed
Offices: Newport Beach
SmartBug Media’s Client List includes: Habitat for Humanity, Leggari, First State Community Bank, Black Swan Group, HumanGood
Channels: The client can use the content wherever they wish
Founded in 2007, SmartBug Media is a full-service marketing agency that uses content marketing, public relations, sales enablement, and web development to help businesses grow their revenue. Their marketing strategists have years of experience (they don’t use interns) and as they use a remote-employee model, they can attract the best talent across the US.
From research to strategy to implementation, they can help with every stage of marketing. They realize that consumers are visual creatures and will ensure that the content that they create is professionally crafted and uses engaging design. Their team of copywriters will address every step of your audience’s buyer’s journey and can transform intricate technical topics into content that’s been optimized for your target audience. They can help with a number of digital assets that include:
- Infographics
- Interactive eBooks
- Video
Services:
- Content Creation
- Content Marketing
- Paid Social Advertising
- Video Production
- Email Marketing
- Development and Design
The Essence of SmartBug Media
SmartBug Media is a full-service digital agency that creates resilient growth in every phase to deliver predictable growth for your organization. They offer a fully remote, fully connected crew of full-service digital professionals.
40. Fanbytes by Brainlabs
Offices: London
Services: Influencer Marketing, Social Media Marketing, Digital Marketing, Talent Management, Account Growth, Community Management, Content Production/Creation, Services Via Owned and Operated Channels.
Fanbytes leaves no doubt as to who their preferred clients are. They “help the most forward-thinking brands win the hearts of Gen Z.” You only have to look at the examples of their work on their website to see this emphasis on the younger generation. They also claim to be “the Gen Z agency for Gen Z brands.” They know what Gen Z wants from branded content, they know how they’re behaving on social, and they know how to reach them on their native platforms.
Fanbytes considers its core service is to create and deliver scroll-stopping campaigns for brands on social. They see themselves as battling for Gen Z’s attention.
Although Fanbytes considers influencer marketing its core role, they also recognize that they are a content creation agency. They believe their creative strategy team is the best in the business, proposing unique creative ideas for influencer-led branded content that consistently smashes engagement averages.
In addition, they can undertake a combination of organic and paid social campaigns. Their two-pronged strategy gives you massive reach and authentic engagement. Their in-house paid social experts know exactly how to amplify influencer-led creative to get millions of eyeballs on your campaign.
And we can’t ignore that all their activations are run using their industry-leading platform.
Fanbytes’ Client List includes:
- McDonald’s
- Deliveroo
- ACCA
- Miniclip
- Virgin EMI Records
Fanbytes by Brainlabs
Fanbytes by Brainlabs is an award-winning influencer marketing agency that helps brands win the hearts of Gen Z on social media. Fanbytes by Brainlabs has been recognized by the likes of Forbes, Business Insider, Digiday, Ad Week and Bloomberg for "l...
10 - 50
London
Best for:
Small, Medium, and Large Companies
Fanbytes by Brainlabs
Fanbytes by Brainlabs is an award-winning influencer marketing agency that helps brands win the hearts of Gen Z on social media. Fanbytes by Brainlabs has been recognized by the likes of Forbes, Business Insider, Digiday, Ad Week and Bloomberg for "l...
41. LEADERS
Offices: Tel Aviv, Yangon, Berlin, Bangkok, Sydney, Montreal, Barcelona, Jakarta Pusat, Moscow, New Delhi
Services: social media and content creation, influencer marketing, brand ambassadors, TikTok, social commerce, Facebook Groups, Creators AR
LEADERS is an influencer marketing agency that creates data-based and sales-oriented marketing campaigns for brands all over the world. Their goal is to help their clients improve their global reach through effective social media content and strategies.
The agency has had over 10 years of marketing experience and have run over 1,200 campaigns. Aside from ideating and developing content, they also offer a comprehensive report and analysis of their clients’ marketing campaign.
If you’re looking for a well-rounded creative marketing agency with a solid background and plenty of experience, LEADERS is the place to start. Their recent case studies have not only generated millions of reach and engagement but have also earned their clients thousands of new followers.
Their creative services include:
- Video production
- Content creation
- Creative strategy
- Exclusive choreography creation
- Filter creation
- Music conception
- Viral challenges
LEADERS has also worked with a range of brands across industries.
Some of their clients include:
- Estee Lauder Group
- Nespresso
- Samsung
- Vogue
- Topshop
- Lufthansa
LEADERS
THE NEXT GENERATION OF ADVERTISING THAT TURNS LIKE INTO SALES. LEADERS is the world’s leading influencer marketing group. With more than 13 years of experience, we help brands and e-Commerce such as Samsung, Estée Lauder, LVMH and Nespresso to ach...
50+
UK, USA, Canada, Germany, Spain, Thailand, India, Indonesia, Philippines, Australia, United Kingdom & Hong Kong
Best for:
Enterprises and Large brands
LEADERS
THE NEXT GENERATION OF ADVERTISING THAT TURNS LIKE INTO SALES. LEADERS is the world’s leading influencer marketing group. With more than 13 years of experience, we help brands and e-Commerce such as Samsung, Estée Lauder, LVMH and Nespresso to ach...
What Services Do Content Creation Agencies Offer?
Content creation agencies provide a diverse array of services designed to help businesses enhance their online presence and engage with their target audiences effectively. Here are the primary services offered:
Content Development
- Blog Posts and Articles: Agencies create informative and engaging written content to attract and retain customers.
- Long-form Content: This includes detailed guides, white papers, and e-books that provide in-depth information on specific topics.
- Creative Writing: Agencies employ creative writers for various formats, including product descriptions, social media posts, and marketing materials.
Visual Content
- Graphic Design: Creation of visuals such as infographics, social media graphics, and promotional materials to support written content.
- Video Production: Agencies produce videos ranging from promotional clips to tutorials, enhancing visual engagement.
- Audio Content: Some agencies offer services for podcasts and voiceovers, catering to the growing demand for audio marketing.
Strategy and Optimization
- SEO Services: Agencies optimize content for search engines, including keyword research and on-page SEO strategies to improve visibility and organic traffic.
- Content Strategy Development: Developing comprehensive content strategies tailored to specific business goals and target audiences.
- Market Research: Conducting assessments to understand audience behavior, industry trends, and competitor strategies.
Marketing and Promotion
- Content Marketing Campaigns: Implementing multi-channel campaigns to maximize reach and engagement.
- Social Media Content: Creating tailored content for various social media platforms to foster engagement and brand awareness.
- Consulting Services: Providing expert advice on content best practices, emerging trends, and innovative approaches to enhance marketing efforts.
Management and Reporting
- Content Management: Ongoing management and optimization of content to ensure it remains relevant and effective.
- Performance Reporting: Agencies often provide analytics and reports to measure the success of content strategies and campaigns.
As you can see, content creation agencies offer all kinds of services to their clients, making them highly valuable in the eyes of brands and companies looking to enhance their online presence. With that out the way, let's go over our list of the top content creation agencies.
How to Choose the Right Content Creation and Marketing Agency?
When choosing a content creation agency, it's crucial to thoroughly vet potential partners to ensure they are the right fit for your business. Here are some key factors to consider:
1. Services Offered
Before selecting an agency, clearly define the specific services your business requires. These could range from content strategy development and blog post writing to video production, graphic design, and SEO optimization. Look for an agency that specializes in the areas most relevant to your needs.
If you're a mid-sized enterprise business looking for social media content creation, Fresh Content Society could be a good fit. They offer a variety of services, including social media management, influencer marketing, and content production. They specialize in channel-specific content creation, producing videos, photos, graphics, and memes tailored to platforms like YouTube and TikTok.
This targeted approach ensures your content resonates with the right audience on the right platform.
2. Portfolio and Case Studies
Review the agency's portfolio to evaluate the quality of their work and see if they have experience in your industry. Case studies are particularly valuable as they demonstrate the agency's ability to deliver results, such as increased website traffic, higher engagement, or improved conversion rates.
For instance, NeoReach’s campaigns for Laifen at CES 2024, which garnered 14.6 million impressions, and The History Channel’s TikTok launch, which achieved over 21 million account reach, highlight their ability to craft impactful, results-driven strategies. Case studies like these demonstrate how agencies can deliver measurable outcomes, from boosting engagement to driving brand recognition.
3. Team Expertise
The expertise of the agency's team is crucial. Assess the qualifications of their writers, designers, strategists, and other key players. A diverse range of skills and experience is important to ensure that the agency can meet your content needs effectively.
Sociallyin, an agency offering comprehensive social content production services, prides itself on having an in-house production studio with expertise in audio, SFX, hair, makeup, and set design.
Their team's ability to create engaging and visually appealing content is evident in their successful campaigns for brands like Angostura Aromatic Bitters and CreditRepair.com, where they produced content that achieved millions of impressions and views.
4. Transparency and Communication
Transparency in processes, pricing, and expectations is key when choosing an agency. Evaluate their communication style to ensure it aligns with your preferences. Regular updates, clear reporting, and open lines of communication are indicators of a trustworthy agency.
Thrive Internet Marketing Agency is known for its transparent approach, offering detailed insights into their content creation process, from keyword research to strategic planning. They emphasize the importance of aligning content with your brand's voice and goals, ensuring that you are kept informed throughout the campaign's execution.
Their commitment to transparency and effective communication has made them a preferred choice for businesses seeking SEO-optimized content that drives results.
5. Alignment with Your Brand and Goals
Finally, it's essential to choose an agency that understands your brand voice and can create content that resonates with your target audience. The agency should be committed to helping you achieve your specific business goals, whether it's brand awareness, lead generation, or customer engagement.
Ubiquitous, an agency specializing in TikTok influencer marketing, as well as, Instagram, and YouTube, emphasizes the importance of aligning content with the brand's identity. They worked with Litter-Robot to create a successful influencer campaign that achieved 66.6 million views and 93K site visits, showcasing their ability to produce content that not only fits the brand's voice but also engages and converts the target audience.
Industry Success Rate: How Do Top Agencies Compare?
It can be challenging to compare the success rates of agencies for multiple reasons.
For a start, multiple types of agencies create content.
How do you compare the results of an influencer agency with those of a social media marketing agency, a content marketing agency, or a full-service digital agency? Yet any of these agency types could create the content you desire.
As you’ve seen from many of the case studies we’ve highlighted, agencies often emphasize their successes. However, the definition of success depends on the goals of a campaign. And the metrics you focus on also relate directly to your campaign goals.
Many of the agencies we’ve listed highlight rewards they have received for their work. Moburst, for example, helped Redefine Meat successfully launch in four European cities, and the campaign was shortlisted for 11 awards.
Tech and Tools Analysis: Leveraging Industry-Leading Solutions
The tech and tools used by these agencies very much depend on the agency’s specialty. For example, many of the specialist influencer agencies rely on influencer platforms (either their own or in conjunction with an external platform) for influencer discovery. However, these specialist platforms don’t generally help the content creation process itself.
Many firms create content internally. But, it can be challenging to create sufficiently good content yourself, unless you have the necessary tools.
Content creation agencies have an advantage – they know the best tools to use and can take advantage of economies of scale.
While many tools are SaaS-based now, and you pay a regular sum per user, they usually offer generous discounts for multiple users. Indeed, many offer agency packages that include features designed to streamline things for their agency clients.
Agencies are likely to include a variety of technology types in their stack to help them produce the ideal content for their clients. We look at many of them in 45 Content Marketing Tools to Boost Your Engagement in 2024. These include:
- Workflow automation and productivity tools like Zapier, Growth Hackers, and Teamwork
- Communications productivity tools like Slack and Trello
- Calendar and scheduling tools like Calendly
- Social Media Management platforms like HeyOrca. We have many more in our Social Media Marketing Platforms reviews section.
- Content insights tools, like BuzzSumo and Ubersuggest
- CMS platforms, like HubSpot
- PPC ad managers, like AdExpresso and Wordstream
- SEO management software, like SEMrush, Ahrefs, Yoast, or Moz
- Competitor keyword research tools like SpyFu
- Link-tracking software, like Rebrandly and Linktree
- Graphic design and page layout software, like Adobe Creative Cloud and Canva
- Stock photography libraries, like Pexels
- Screen capture software, like Snagit
- Video editing software, like Biteable or Powtoon.
- Word-processing software, like Microsoft Word and Google Docs
- Online Storage software, like Google Drive, Dropbox, and Box.
Many of the content creation tools that agencies use are the same as those deployed by everyday business users.
However, agencies have the benefits of scale. They use much of the software daily, for multiple clients, and have more opportunities to master the programs to an advanced level and can create efficient workflows.
Wrapping Things Up
We have included a variety of content-creation agencies in this article. Some solely focus on making high-quality content, others specialize in creating and sharing content on social media, and others are primarily influencer marketing agencies making content to assist influencers in promoting their clients’ products.
Content is an essential part of any digital marketing strategy, no matter whether you’re a small one-person business or a massive multinational.
However, content creation and marketing can be time-consuming and distracting from your core activities. As a result, many businesses prefer to work with specialist content creation agencies to obtain content at a reasonable price, avoiding distractions from their core function.
If you don't want to create your content in-house, then one of these agencies could be ideal for your creative needs.
Frequently Asked Questions
What is a content strategy agency?
An effective content strategy agency goes beyond content creation and instead works to build a strategy to grow content. Content strategy agencies give you extra help defining your target audience, doing keyword research, and planning content creation for success.
What does a content creator do for a company?
Content creators have a variety of responsibilities for companies, often including writing, editing, blogging, and updating content. Types of content include brochures, blogs, articles, marketing materials, and promotional materials like websites.
What is a content agency?
Content agencies will provide support and advice during the content development process. Content will include blog articles, social media posts, newsletters, and website content. Content agencies will also help create and implement content for the company.
Comparing Digital Marketing Agencies
These agencies serve a wide range of industries, including Business Services, Advertising & Marketing, eCommerce, Consumer Products & Services, Healthcare, and more. Browse the sections below for a categorized overview of Digital Marketing Agencies:
