Top 21 B2B Marketing Agencies You Should Know

B2B marketing, in principle, follows similar marketing tactics as those used by B2C marketers. Yet, it is much more difficult to achieve the same results with B2B marketing. The main challenge that B2B marketers face is convincing decision-makers form other companies to choose their products or services. These people are experts in their fields and are much more difficult to convert. 

This is where B2B marketing agencies can help you. These range from full-service agencies that can take care of all of your marketing to specialists who focus on only a few aspects. Then, there are niche agencies that serve either a specific type of clients or provide a single service for all clients.

In this post, we will list some of the best B2B marketing agencies that you can choose from. These include all types of agencies from different locations.


Top 21 B2B Marketing Agencies:


1. Viral Nation

Type: Full-service agency

Reach: London and New York

Capabilities: Influencer marketing, brand strategy, content creation, paid media, earned media, SEO, CRM implementation, marketing audits, research audits, paid placements, sponsorship and experiential, and email lead generation. 

Recent Awards: Chief Marketer 200 Top Marketing Agencies of 2020, Influencer Marketing Award for “Best Large Influencer Marketing Agency” in 2020, 2019 Platinum Awards for Viral Marketing, Digital Marketing and Social Marketing from AVA Digital Awards, 2019 Gold Award for “Interactive Brand Experience” from AVA Digital Awards, Adweek 100: Fastest Growing Agencies list (2019), Startup 50: Canada's Top New Growth Companies (2019), EY Young Entrepreneur of the Year for 2019, Clutch Business Leaders 2019, CMO Value Summit Best Overseas Digital Marketing Award, CMO Value Summit Best Overseas (US) Brand Award, and Marketing Magazine Top 30 Under 30

Viral Nation offers the entire gamut digital marketing services. Their ability to dig deep and connect the dots between audiences and brands makes them a smart B2B agency to partner with. They also offer a strong performance-based and analytical approach to digital marketing, something any B2B brand serious about ROI will appreciate.

B2B Marketing Agency Viral Nation


2. Sociallyin

Type: Specialised (social media advertising)

Reach: UK (with some international clients)

Capabilities: Creative & production, community management, social media strategy, social paid advertising

Sociallyin helps brands with different aspects of their social media marketing strategy by deploying result-driven services around social strategy, content production, community management, paid social advertising, influencer marketing, and more. Their B2B clients include Tri-State, a lumber company aiming to produce sustainable forestry and remain wise in their stewardship of natural resources. Sociallyin directed and filmed a drone video to show Tri-Star’s audience what goes into the high-quality lumber that Tri-State prides itself on.


3. Disruptive Advertising

Type: Specialised (PPC management, site testing, analytics reporting)

Reach: US (Utah-based)

Capabilities: PPC management, site testing, web analytics consulting, lifecycle marketing

Disruptive Advertising focuses on many aspects of PPC management. These include paid search marketing, Facebook advertising, eCommerce management, Google Ads audit, retargeting, display advertising, handling AdWords account suspension, and LinkedIn advertising. Disruptive Advertising also focuses on conversion rate optimization (CRO), including landing page design, design by evolution, testing strategies, and existence testing.  Their Disruptive Lifecycle Marketing team offers cutting edge Lifecycle Marketing features, focusing on email marketing, chatbots, and Text/SMS systems.


4. Earnest

Type: Full-service agency

Reach: London and New York

Capabilities: Brand management, marketing strategy, demand generation, campaign management, content marketing, events, website and UX design, etc.

Recent Awards: B2B Elevation Awards 2020 for “Best Use of Creative” and “Best Use of Thought Leadership”.

This is an award-winning B2B marketing agency that can help you with almost all aspects of digital marketing. Their clientele includes prominent brands like Vodafone, Samsung, Canon, and Oracle.

Image via Earnest


5. Bader Rutter

Type: Full-service agency

Reach: United States (US)

Capabilities: Advertising, PR, social & digital, Analytics, media planning & buying, design, experiential marketing, and business consulting.

Bader Rutter is a full-service marketing agency that can work with businesses in any industry. However, they have strong capabilities in the agribusiness sector. So, if you are an agribusiness company in the US, this might be the best option for you. Some of their clients are Raymond, Zoro, and MobCraft Brewing.

Image via Bader Rutter


6. Jellyfish

Type: Full-service agency

Reach: Global

Capabilities: Advertising, social media marketing, content marketing, SEO & ASO (app store optimisation), email marketing, branding, analytics, consulting, strategy, and more.

This is a truly global full-service digital marketing agency that offers all that you need for expanding your digital footprint. It works with both B2C and B2B clients. It has been a longstanding technology reseller and training partner for Google across the US and EMEA (Europe, Middle East, and Africa). Other prominent clients include Disney, eBay, Slack, Samsung, and Uber.

Image via Jellyfish


7. The Mx Group

Type: Full-service agency

Reach: Global (with alliances)

Capabilities: Strategy, content marketing, event marketing, creative, web design & development, marketing automation, analytics, etc.

Recent Awards: Horizon Interactive Awards 2019, winner in 5 categories (source).

This is a full-service digital marketing agency. Their partnership with the UK-based agency Bray Leino Limited, allows them to serve clients globally. They are also a part of The Network One alliance, which further strengthens their global capabilities. Some of its key clients include Siemens, Cummins, and Atlas Copco.

Image via The Mx Group


8. Velocity Partners

Type: Specialised (B2B content marketing)

Reach: London and New York

Capabilities: Content marketing, marketing strategy & positioning, branding & design, web development & digital, content performance.

This is a B2B marketing agency that has multiple capabilities but a strong focus on content marketing. You can think of their other services as an add-on to content marketing, rather than separate services. Some of their clients include Sprint Business, Amazon Web Services, and Citrix Systems.

Image via Velocity Partners


9. Bray Leino

Type: Full-service agency

Reach: Global (with alliances)

Capabilities: Brand, events, creative, direct marketing, PR, experiential marketing, brand, media, events, strategy, and more.

This is a UK-based B2B marketing agency with a global reach, owing to its partnership with the US-based agency, The Mx Group. Both of these are leading B2B agencies in their respective regions and together form a global agency partnership. Some of their clients include Mondelez, Clarks, and Wylex.

Image via Bray Leino


10. Mower

Type: Specialised (integrated marketing communications)

Reach: US

Capabilities: Integrated marketing communications (IMC), strategic consulting, and PR & public affairs.

Recent Awards: B2 Awards 2019 for Multichannel Lead Generation (Source)

This is a US-based marketing agency that is known for its IMC services and their “Brand as Friend” approach. They have worked with brands like GE Energy, Bosch, and Helio Health. Though they claim to be a full-service agency, we are not categorising them as such because of differences in our definition of a full-service agency.

Image via Mower


11. Torpedo

Type: Specialised (creative agency)

Reach: Global (with an office in London)

Capabilities: Integrated marketing communications, content marketing, branding, UX & CX design, etc.

Recent Awards: Construction Marketing Award 2019 for the Best Use of Website (source), DMA Award Bronze Winner 2019 (source)

This is an award-winning, UK-based B2B creative agency that serves global clients. Their clientele includes prominent brands like Adobe, Panasonic, and Paragon. From website design to content creation, they are experts in all things creative. 

Image via Torpedo


12. Oakwood

Type: Specialised (brand communications)

Reach: UK (with some international clients)

Capabilities: Marketing communications, content, brand, social media marketing, experiential marketing, advertising & media buying, events, customer relationship marketing, analytics, etc.

They call themselves a brand communications agency but offer almost all services of a full-service digital marketing agency. They work with both B2C and B2B clients. Some of their clients are Scrabble, Mattel, and IKEA. 

Image via Oakwood


13. Gravity Global

Type: Full-service agency

Reach: Global

Capabilities: Brand strategy, creative, performance marketing, marketing automation, research, PR, social, content, media planning & buying, analytics, etc.

Recent Awards: B2B Marketing Elevation Awards 2020 in 9 categories (source)

Gravity Global is an award-winning B2B marketing agency that provides everything that you need to grow your brand. Some of its key clients include Avast, ADESA, and Aetna.

Image via Gravity Global


14. Stein IAS

Type: Full-service

Reach: Global

Capabilities: Strategy, creative, social media marketing, media buying & planning, marketing automation, analytics, research, advertising, etc.

Recent Awards: Princess Royal Training Award 2019 (source), B2B Marketing Elevation Awards 2020 in 4 categories (source), etc.

This is a globally recognised, award-winning agency that can do everything from building your brand to generating demand for your products and services. Their clients include brands like Merck, Ingredion, and Sylvania.

Image via Stein IAS


15. Sköna

Type: Full-service

Reach: US and Sweden

Capabilities: Creative, strategy, advertising, marketing automation, events, SEO, etc.

This is essentially a creative agency with the capabilities of a full-service B2B marketing agency. Their clientele includes brands like Mercuri International, Punchh, and Figure Eight.

Image via Sköna


16. Expandi Group

Type: Specialised (performance marketing mainly for B2B technology companies)

Reach: Global

Capabilities: Demand generation, BI (business intelligence) and analytics, channel marketing, co-marketing, etc.

This is a global B2B marketing agency that specialises in helping technology companies grow their digital footprints. They introduced the concept of performance marketing where you have to pay based on the results that they deliver. Their clientele includes global brands like Google, IBM, and HP.

Image via Expandi Group


17. Growth Sandwich

Type: Niche (product-led go-to-market strategy)

Reach: UK and France

Capabilities: Go-to-market strategy planning and execution.

This is an agency that specialises in helping early-stage SaaS startups launch their products. It can help you formulate a winning go-to-market strategy and execute it to perfection. The founder, Aggelos is very selective about who he works with and has a proven track record of success. Sof the agency’s clients are Nimble, Farfetch, and Hiroes.

Image via Growth Sandwich


18. Quarry

Type: Niche (demand marketing for B2B firms)

Reach: North America

Capabilities: Demand marketing and marketing technology.

Recent Awards: New York Global ACE Award Winner in 2019 (source)

Quarry is a niche demand marketing firm that serves B2B technology companies in North America. They have worked with brands like eBay, Cisco, Oracle, and Chevron.

Image via Quarry


19. MOI

Type: Niche (B2B marketing for tech companies)

Reach: Global

Capabilities: Creative, digital media, experiential marketing, strategy, research, events, web development, etc.

Recent Awards: B2B Agency of the Year and Independent Agency of the Year 2019 (source)

MOI is a creative, digital media, and experiential agency combined into one. They have worked with leading technology companies like Oracle, Capgemini, and Google Cloud. 

Image via MOI


20. The Crocodile

Type: Full-service agency

Reach: Global (through an alliance)

Capabilities: Content marketing, social media, advertising, strategy, UX design, marketing automation, customer experience, etc.

This is a UK-based agency that can serve global clients through their Affinità alliance. They have worked with brands like Dell, KPMG, and Nectar.

Image via The Crocodile


21. gyro

Type: Full-service agency

Reach: Global

Capabilities: SEO, CRM, social media marketing, content marketing,  Public Relations (PR), marketing automation, loyalty marketing, events, media planning and buying, demand generation, analytics, modelling and econometrics, market research, sustainability marketing, etc.

Recent Awards: B2B Agency of the Year 2016 (AdAge), Global B2B Agency of the Year 2019 (Business Marketing Association)

Overall, they provide everything that you could possibly need under the umbrella of marketing. They have won several awards and are trusted by reputable brands like HP, Oxford, and Forbes.

Image via gyro


Conclusion

These are some of the best B2B marketing agencies today. You can work with them to achieve your marketing goals. Go through the list and take your pick, depending on the needs of your business.

Frequently Asked Questions

What are the top B2B marketing agencies?

In this post, we looked at some of the best B2B marketing agencies that you can choose from. They included all types of agencies from different locations. The B2B agencies we covered were:
Viral Nation
Earnest
Bader Rutter
Jellyfish
The Mx Group
Velocity Partners
Bray Leino
Mower
Torpedo
Oakwood
Gravity Global
Stein IAS
Sköna
Expandi Group
Growth Sandwich
Quarry
MOI
The Crocodile
Gyro

What is a B2B marketing agency?

We have discovered nearly 20 agencies that cater to B2B marketing in this article. But what is a B2B marketing agency? Firstly, B2B stands for Business to Business. B2B firms are businesses (the first B) who sell products to other businesses (the second B), as distinct from consumers. Businesses that sell goods to everyday consumers are called B2C firms. B2B marketing agencies provide marketing solutions and advice to these B2B firms. They have different needs from B2B companies to match their different client types.

Why do you market a B2B company?

Marketing to B2B companies can be very different from marketing to more typical B2C companies – having other businesses as clients offers challenges B2B companies don’t face. While some industries may have a near-monopoly, with clear supplier-customer supply chains, in others, there may be many competing suppliers, all looking to make the most of limited sales opportunities. In this case, B2B marketing is just as vital to a firm’s success, as it is for B2C companies in a competitive market.

What is an example of B2B marketing?

Although B2B marketing may not be as apparent to the average person as B2C marketing, you will find much of it, both online and offline. A trade show is a traditional example. Businesses set up stands to advertise their product, give demonstrations, and make sales to other companies. You can find many examples online, as well. Many B2B companies have websites, providing information about their products. LinkedIn is the social venue of choice for B2B marketers, as business decisionmakers spend time on that platform.

How do you find B2B customers?

To some extent, this depends on your industry. Some sectors consist of a few large players, with few competitors, making it obvious which firms you wish to make your B2B customers. In more competitive industries, however, B2B firms must work harder to find clients. The B2B agencies we have covered here can help with this. You might need to be more proactive in your advertising:
-Participating in relevant LinkedIn groups
-Running an industry podcast
-Attending conferences, trade shows, and industry meet-ups
-Using hashtags well

What is the B2B model?

The B2B model recognizes that businesses often act like customers for goods and services. And as a result, some firms specialize in selling their products to other businesses, rather than everyday consumers. These products often help the purchasing companies make the goods they sell (or services they perform) for end consumers. In some cases, there may be several B2B firms in the chain before a company finally acts as a B2C business. B2B firms supply raw materials for B2C firms.

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