Influencer Marketing Hub sets itself apart from conventional review platforms through the involvement of Digital Marketing experts such as Werner Geyser, Djanan Kasumovic, Camille Kennedy, Dave Eagle, and other notable industry figures. This expert team brings a profound understanding of the Digital Marketing landscape, assessing tools and platforms with an insider’s perspective on capabilities, experience, and industry acumen. Unlike user-generated review platforms, Influencer Marketing Hub’s evaluations are rooted in extensive firsthand experience and direct interactions with the tools and platforms in question. This ensures that the reviews are not only trustworthy but also deeply informed. High-caliber brands like Disruptive Advertising, SmartSites, and The Shelf undergo rigorous monthly evaluations, highlighting the platform’s commitment to identifying and showcasing top-tier solutions in Digital Marketing and beyond.
Influencer Marketing Hub has consistently been recognized by leading media outlets for our authoritative data, findings, and insights within the Digital Marketing landscape. Our platform is frequently cited as a trusted source of information, demonstrating the value and impact of our work in shaping industry standards and practices.
Influencer Marketing Hub employs an expert-driven methodology to evaluate Digital Marketing agencies, ensuring that our recommendations are both reliable and comprehensive. This approach is designed to help businesses and individuals find the best agencies to meet their specific Digital Marketing needs. Here’s how we assess the various agencies like Disruptive Advertising, SmartSites, and The Shelf:
When you think of social media influencers, you probably think about good-looking people who are promoting the hottest fashion trends, viral recipes, or the latest gadgets. This all might lead you to believe influencer marketing belongs strictly to B2C verticals. After all, who imagines an influencer endorsing enterprise software or a complex financial service?
The fact is, influencer marketing can be just as effective in the B2B space—it just requires a different approach.
The key difference between B2C and B2B influencer marketing lies in the target audience. In B2C, influencers directly reach individual consumers with purchasing power. B2B influencer marketing, on the other hand, needs to resonate with decision-makers within other companies. This audience is typically smaller, more niche, and often less interested in flashy promotions.
Instead, they seek insightful content, industry expertise, and thought leadership. This shift in target audience makes brainstorming B2B influencer marketing campaigns more challenging. Identifying the right influencers who can speak to the specific needs and interests of business professionals, and crafting messaging that resonates with them, requires a strategic and nuanced approach.
That's where influencer marketing agencies specializing in B2B come in. These agencies understand the intricacies of B2B marketing and the unique challenges of influencer marketing within this space. They can help you navigate the complexities of identifying relevant B2B influencers, develop targeted campaigns that resonate with decision-makers, and ultimately achieve your business goals.
In the next section, we'll delve into 5 different influencer marketing agencies known for their prowess in the B2B world. We'll explore their areas of expertise and how they can help you leverage influencer marketing to reach your target audience within the B2B landscape.
Top B2B Marketing Agencies:
- Viral Nation - one of the first influencer marketing agencies in the world
- Sociallyin - result-driven services around social strategy
- Thrive Internet Marketing Agency - ranked among the world’s top SEO companies
- Disruptive Advertising - specialized PPC management, site testing, analytics reporting agency
- SmartSites - one of the leading US digital marketing agencies
- Fresh Content Society - a tailored approach to social media strategy
- MOMENTiQ - one of the top marketing campaign agencies
- Moburst - for enterprises who need intensive, mobile-focused marketing
- The Influencer Marketing Factory - B2B marketing agencies with a specialized approach
- Directive Consulting - B2B Marketing agency for tech companies
1. Disruptive Advertising
Best for: Businesses of all sizes
Headquarters: Pleasant Grove, Utah
Capabilities: Content Creation, PPC, Email Marketing, SEO, Social Media, B2B
Notable Clients: PoliteMail, Xactware, Scotts Miracle-Gro
Founded in 2012, Disruptive has seen firsthand how the advertising and marketing landscape has changed throughout the years. This has allowed them to become more agile in adapting to rapid and unexpected changes. Their dynamic solutions allow businesses to meet both their current and long-term marketing needs.
To date, they have almost 200 team members serving clients from all over the world. Every year, they manage an annual ad spend of around $450 million for their clients. Client satisfaction is undeniable, with almost 100 clients maintaining long-term partnerships with Disruptive.
Disruptive Advertising performance
Disruptive Advertising mainly focuses on PPC management. These include paid search marketing, Facebook advertising, eCommerce management, Google Ads audit, retargeting, display advertising, handling AdWords account suspension, and LinkedIn advertising.
In addition to basically all things related to paid ads, their team also focuses on conversion rate optimization (CRO), including landing page design, design by evolution, testing strategies, and existence testing. Their Disruptive Lifecycle Marketing team offers cutting-edge lifecycle marketing features, focusing on email marketing, chatbots, and text/SMS systems.
Awards and Recognitions
Since it was established, Disruptive has received numerous awards and recognitions from various organizations. It was included more than once among the fastest-growing companies in Inc 5000 and was on UV50’s Fastest Growing Companies for five consecutive years.
Strategic Approach
Disruptive is able to achieve success in their campaigns through a tried-and-tested process. All campaigns start with a discovery call where they go in-depth on what the clients need and what their primary goals are. They then evaluate the current performance of clients to spot bottlenecks and areas of opportunity. Once they have a good grasp of what is required to achieve the set goals, they brainstorm and collaborate to craft suitable marketing strategies.
When campaigns are underway, they track metrics and assess marketing performance to determine how the strategies can be optimized. This continuous process of monitoring and refining allows their clients to scale their marketing efforts as their business grows.
Disruptive Advertising strategic approach
More than delivering exceptional marketing performance, Disruptive aims to forge lasting and meaningful relationships with its clients. To do so, they provide clients with world-class experiences.
Notable Campaigns
Disruptive has worked with growing brands, including KPMG, Xactware, PoliteMail, Scotts Miracle-Gro, Crossover Symmetry, Standartpark, and Sports Card Zone.
Sports Card Zone campaign
When Sports Card Zone’s marketing growth came to a standstill, they sought the services of Disruptive. SCZ was then meeting their goals, but the numbers had started to plateau. To keep revenue growing, Disruptive created new search campaigns and applied segmentation tactics for PPC marketing.
Within a month, SCZ saw a 27k return on ad spend, generating a revenue of $381K from an ad spend of only $14K. Due to this success, SCZ provided Disruptive more budget and expanded the campaigns to Facebook and Amazon.
SCZ campaign results
Another client they successfully helped generate remarkable growth in revenue was Standartpark. This client had been in business for over 20 years but was struggling to increase their revenue on Amazon. To amplify Standartpark’s presence in the marketplace, Disruptive applied a three-pronged approach.
First, they worked on enhancing the Standartpark storefront on Amazon. Then, they optimized product listings to increase conversion rates. To further increase revenue, they crafted PPC campaigns targeting the right segment. Among the tactics they used for the campaign were the use of keyword targeting, negative keywords, bid restrictions, competitor targeting, and brand defense.
Standartpark campaign results
The campaign results were phenomenal with a 97% increase in revenue year-on-year. Standartpark saw its annual revenue jump from $491,276 to $970,068 within one year of working with Disruptive.
Client Review
“[What we admire about Disruptive is that] their employees are learning and updating skills continuously. [They were also able to deliver] on the key items and [helped grow our revenue by] 77%.”
Nathan Hamilton, CEO, Juvenon
Disruptive Advertising
New Offer: Try before you buy! First 30 days on us, with a 90-day no risk guarantee. Only qualifying brands. AUTHENTICITY WINS™ Disruptive Advertising is the best performance marketing agency for authentic brands and marketers.
50+
Utah
Best for:
Businesses of all sizes
Disruptive Advertising
New Offer: Try before you buy! First 30 days on us, with a 90-day no risk guarantee. Only qualifying brands. AUTHENTICITY WINS™ Disruptive Advertising is the best performance marketing agency for authentic brands and marketers.
2. SmartSites
Best for: Small and Medium Size Businesses
Headquarters: Paramus, New Jersey
Capabilities: Website Design, PPC, Email Marketing, Social Media, Organic SEO
Notable Clients: Velocity Moving, Newark Academy, York Street Market
SmartSites is one of the leading US digital marketing agencies and fastest growing companies in North America. Since their launch in 2011 by Alex and Michael Melen, they’ve served numerous clients all across the globe. Fully committed to delivering results that exceed client expectations, they have time and again helped businesses outsmart their competition.
From a small team in Paramus, New Jersey, SmartSites now has hundreds of talented individuals working in specialized teams to serve global clients. Aside from designers and developers, there are SEO specialists, marketing experts, and experienced copywriters all collaborating to deliver what each client requires.
SmartSites performance
Included in their comprehensive list of marketing services aimed at B2B clients specifically are digital design, content writing, lead tracking, and LinkedIn Ads. They can also help with local SEO to optimize organic traffic. Other service offerings are PPC advertising, social media, website design, email marketing, and SMS marketing.
Awards and Recognitions
SmartSites was named one of the NJBIZ Top 250 Private Companies and one of Entrepreneur 360’s Best Entrepreneurial Companies in America. For seven years now, SmartSites has consistently made it to the Inc 5000 fastest-growing companies year after year. In the 2024 Regionals Northeast list, it placed 134th after showing a 114% growth in the last two years.
SmartSites Inc 5000 recognition
Strategic Approach
True to its name, SmartSites approaches B2B marketing the smart way. They create personalized solutions and apply data-driven strategies to deliver the most value to their clients. They have proprietary tools capable of processing a billion data points and generating reports that reveal actionable insights. They also have an in-depth understanding of the science behind SEO and other marketing strategies.
Since SmartSites offers full-service digital marketing, they are able to craft solutions for multiple channels and platforms. While each campaign is unique and carefully designed for every client, they typically start with an audit or assessment. After expert analysis of areas that need focus, specialized teams develop their game plan and execute the campaigns.
Some strategies they use are advanced bidding, remarketing, market segmentation, link building, content optimization, and reputation management. For social media marketing, they employ profile optimization, social listening, hashtag research, and custom branding among many other tactics.
Notable Campaigns
Arcarius Funding, E-Valve Technologies, JoTo PR, and Carter Pump are just a few of the smart businesses that have benefited from the digital marketing solutions of SmartSites.
JoTo PR campaign
JoTo PR, a public relations agency, wanted to increase organic traffic to their website. While they had existing SEO strategies, these were ineffective. Aside from the web design not being user-friendly, the content was rarely updated.
SmartSites provided both SEO and PPC campaigns to drive more traffic to the JoTo PR sites. They started with an editorial calendar to curate content that would resonate with the right audience. Along with content writing, they also implemented link building to increase organic traffic. Remarketing campaigns and paid ads were run to increase conversions. The website also undergoes ad-hoc development to make it easier to use.
Carter Pump campaign
For Carter Pump, SmartSites delivered logo design, web design, SEO, and PPC services. The leading OEM manufacturer of pumps and pump parts needed a rebranding to modernize its brand image. Having been serving its clients since 1897, Carter Pump had outgrown its original branding and also had an extremely outdated website.
To reach modern consumers, SmartSites did the smart thing and redesigned the Carter Pump website. They also developed a mobile version of the site to make it accessible and navigable across all devices. A new, more captivating logo was highlighted to raise brand awareness. To increase traffic and conversions, SmartSites also implemented a cohesive SEO and PPC strategy.
Client Review
“Partners that deliver on their promises is a rare thing in modern business. SmartSites consistently delivers! [We] were able to turnaround our web traffic, conversion rate, and ROAS from abysmal failures from our previous service provider to exceeding goal parameters in less than 6 months.”
Orion Super, CEO, Extra Mile Brands
SmartSites
Outsmart the competition with best-in-class digital marketing services. With over 1,000 ⭐⭐⭐⭐⭐ reviews online, SmartSites is America's #1 rated digital marketing agency. Get more traffic. Acquire more customers. Sell more stuff. SmartSites w...
50+
New Jersey
Best for:
Small and Medium Size Businesses
SmartSites
Outsmart the competition with best-in-class digital marketing services. With over 1,000 ⭐⭐⭐⭐⭐ reviews online, SmartSites is America's #1 rated digital marketing agency. Get more traffic. Acquire more customers. Sell more stuff. SmartSites w...
3. The Shelf
Notable Clients: Hanes, Hulu, Nordstrom, Pepsi, Russell Athletics, Viacom, Wal-mart
The Shelf distinguishes itself as a leading full-service influencer marketing agency, dedicated to helping B2B brands enhance their market presence. By integrating advanced technology and creative strategies, The Shelf connects brands with their target audiences through meticulously crafted influencer campaigns that align with each brand’s unique goals.
By leveraging a diverse network of influencers across Instagram, TikTok, Facebook, Pinterest, and YouTube, they ensure wide-reaching and effective campaigns.
One of The Shelf’s unique offerings is their web portal, which allows clients to monitor their campaigns with real-time tracking and performance analytics. This technology ensures brands can stay in the loop, and is a level of transparency beyond the prefab reports often gate-kept by agencies.
High-quality content comes courtesy of the in-house creative team, which excels at creating media that captures audience attention and drives engagement. Their expertise in creating compelling visuals and videos was taken to the next level with the work they did for Yelp.
In a campaign designed to raise awareness about Yelp’s new Black-Owned Business filter, the campaign’s 25k+ engagements and 20k+ video views reached both users and business owners who use Yelp.
Their data-driven approach allows for continuous testing and refining of strategies, ensuring campaigns remain impactful and relevant. Their experience spans multiple industries, including beauty, fashion, food, and home decor, catering to the specific needs of various B2B clients.
B2B brands that are navigating the complexities of influencer marketing have looked to The Shelf for a comprehensive solution, and they’ve got it. The combination of cutting-edge technology, creative excellence, and strategic insight positions them as a premier partner for brands looking to enhance their digital presence and achieve measurable marketing outcomes.
The Shelf has made it its mission to stay on top of the latest influencer marketing trends and advances without ever sacrificing their dedication to producing authentic, high-quality content that resonates with its intended audience.
Whether the goal is to increase brand awareness, drive engagement, or boost conversions, The Shelf provides the expertise and tools needed for success in today’s competitive digital marketplace.
Elevator Pitch
The Shelf enhances B2B brands’ market presence through advanced technology and creative strategies. Their web portal offers clients real-time tracking and performance analytics for campaign transparency. The in-house creative team produces high-quality content, exemplified by their successful campaign for Yelp, which drove significant engagement and video views.
The Shelf’s data-driven approach and industry experience make them a premier partner for brands aiming to increase awareness, drive engagement, and boost conversions in a competitive digital marketplace.
The Shelf
The Shelf is a data-first influencer marketing agency where bold creativity and real-time insights drive unmatched campaign success. Since 2011, we’ve been pioneers in transforming influencer marketing through Interest Graph targeting, culture-driv...
1 - 10
New York
Best for:
Medium and Small Size Brands
The Shelf
The Shelf is a data-first influencer marketing agency where bold creativity and real-time insights drive unmatched campaign success. Since 2011, we’ve been pioneers in transforming influencer marketing through Interest Graph targeting, culture-driv...
4. Fresh Content Society
Best for: Mid-sized to Enterprise Businesses
Headquarters: Chicago, Illinois
Capabilities: Social Media Content, Strategy Development, Campaign Management
Notable Clients: Walt Disney, KFC, Line-X, ACV, Right Guard
Fresh Content Society offers a tailored approach to social media strategy and content creation in B2B marketing. Their process begins with in-depth social media audits, which inform the development of bespoke strategies that align with specific business goals. They excel in creating strategic content designed to engage a B2B audience effectively and drive meaningful interactions.
With a focus on data-driven campaign management and analytics reporting, Fresh Content Society ensures that marketing tactics are measurable and performance-oriented. They provide B2B clients with the necessary B2B marketing tools for impactful digital strategy execution, fostering a robust online presence that catalyzes business growth.
Fresh Content Society
FCS is your in-house social media management team that helps design, manage, and grow your social media communities. Our award winning agency is family owned and operated and each client is treated like a partner.
10 - 50
Chicago, IL, Portland, California, Texas, Boston,
Best for:
Mid-sized to Enterprise Businesses
Fresh Content Society
FCS is your in-house social media management team that helps design, manage, and grow your social media communities. Our award winning agency is family owned and operated and each client is treated like a partner.
5. NinjaPromo
Best for: Enterprise, Small and Midmarket Businesses
Headquarters: London, Dubai, Singapore, Hong Kong, Vilnius and New York
Capabilities: Branding, social media, paid media, SEO, paid social, influencer marketing, email marketing, PR, video production and marketing, community management, website design and development, mobile app design and development, blockchain development
Recent Awards: #1 ICO Marketing Agency in 2023 (SoftwareWorld), Top NFT & Crypto Marketing Agency in 2024 (Influencer Marketing Hub)
Notable Clients: InnoWise, Dash
NinjaPromo boasts a number of offices all across the globe from where they serve numerous industries, including B2B. Their long list of agile B2B marketing services can help you to acquire high-quality leads to generate exponential growth. Included in this offering tailored for B2B brands include more technical services like SEO and PPC as well as services that leaves room for more creativity like video production, branding, and podcasts.
All their solutions are backed up by data to help you boost demand in your offering. Whether you need help with digital or design or influencers or investor relations, their team can follow a step-by-step approach to create measurable results.
NinjaPromo
Established in 2017, NinjaPromo helps brands with different aspects of their social media marketing strategy and connects them with their customers by creating personal appearance in a digital world.
50+
London, New York, Dubai, Singapore, Hong Kong, Vilnius
Best for:
Enterprise, Small and Midmarket Businesses
NinjaPromo
Established in 2017, NinjaPromo helps brands with different aspects of their social media marketing strategy and connects them with their customers by creating personal appearance in a digital world.
6. Sociallyin
Best for: Businesses of all sizes
Headquarters: Atlanta, Georgia
Capabilities: Social Media, Influencer Marketing, Community Management, Content Production, Paid Social Advertising
Notable Clients: Samsung, Nikon, Bear Paw, Lumens, Credit Repair
From a novel idea amongst entrepreneurial students of Mississippi State University, Sociallyin has since grown into a full-service digital marketing company that caters to brands and businesses of all sizes worldwide. What started out as a small team of four has now expanded into a formidable marketing army of diverse individuals from across the globe.
Sociallyin performance
While it has grown over the years, it remains a minority-owned company that is inclusive and diversity-focused. Believing that diverse perspectives are crucial to the success of their creative endeavors, Sociallyin makes a conscious decision to keep their organization welcoming to team members from all backgrounds.
Sociallyin helps brands with different aspects of their social media marketing strategy by deploying result-driven services around social strategy, content production, community management, paid social advertising, influencer marketing, and more. All aspects related to content production for social media will be handled by their in-house team, making it easier for them to ensure high-quality digital assets.
Their in-house production studio is among the services that set them apart from other digital marketing agencies. They have talented models, a spacious studio, and state-of-the-art equipment for creating branded product images and videos. A creative director stays at the helm of production and editing to make sure that curated content aligns with marketing goals.
Sociallyin production studio
Awards and Recognitions
Over the years, Sociallyin has received numerous awards and recognitions. They won the Bronze award for the Agency of the Year at Ad World Masters in 2021. They’ve also consistently ranked in various lists for top agencies by Influencer Marketing Hub, and Agency Spotter.
In 2022, it was recognized as one of the fastest-growing companies by Inc 5000. The next year, it rose further up the list, ranking 1730 among companies worldwide. This year, it was ranked 77th in the Regionals Southeast with a reported 236% 2-year growth.
Inc 5000 Sociallyin recognition
Strategic Approach
Sociallyin applies a results-driven approach in all their campaigns. They evaluate outcomes and refine their strategies until results exceed expectations. Their dedicated social studios allow them to easily and quickly create social media content tailored to their clients’ specific audiences. This ability to produce highly customized content enables them to amplify brand recognition and enhance brand engagement.
With digital natives on their team, Sociallyin is able to effectively leverage social media platforms. Their familiarity with how these networks operate and what resonates best with social media users gives them an edge over more traditional agencies.
Sociallyin is also known for its seamless project management. Clients are always kept up to date with campaign performance through regular reporting and virtual meetings. Content deliverables are often ahead of schedule and strategies are easily scalable.
Notable Campaigns
Sociallyin has successfully implemented B2B campaigns for global brands, including Samsung, Lumenis, NetApp, and Yak Access.
Sociallyin notable campaigns
One of its most successful campaigns is a collaboration with the Display Division of Samsung Electronics America. Samsung struggled with an unengaged community and standstill growth in its social platforms. Their content strategy was practically outdated and there was no regular posting schedule.
To spark community engagement, Sociallyin crafted a content strategy that involved evergreen campaigns, efficient community management, and immersive experiences. Aside from hundreds of social media postings across multiple verticals, they also developed an AR filter that made Samsung’s The Wall experience accessible from mobile devices.
Samsung The Wall campaign
Samsung The Wall campaign alone generated 135.6K impressions and 14.8K page visits. The overall impact of Sociallyin’s new content strategy was even more phenomenal. It increased the engagement rate by 2.48% and generated more than 2.2M impressions across different touchpoints from just 3,972 brand posts.
Samsung campaign results
Client Review
“In addition to the company’s clear expertise and knowledge of the industry, the tools, and best practices around all things social media, the culture of the organization continues to impress us all. They are confident yet humble, aggressive but not arrogant. They are a joy to work with and producing holistic results — from metrics to client management — is at their core.”
Michael Zimmerman, Senior Manager of Leadership Communications, Hitachi Digital
Sociallyin
SociallyIn offers creative content tailored to each business, offering influencer marketing, social media solutions, social media advertising & more.
50+
Atlanta
Best for:
Businesses of all sizes
Sociallyin
SociallyIn offers creative content tailored to each business, offering influencer marketing, social media solutions, social media advertising & more.
7. The Influencer Marketing Factory
Best for: Enterprises and Large brands
Headquarters: Headquartered in Miami, Florida with another office in New York City
Capabilities: Influencer identification, content creation, analysis, reporting, quantitative and qualitative research, paid advertising
Recent Awards: Named Best App Marketing Company in New York City by Digital.com, Winner of InterCon’s Top 50 Tech Companies
Notable Clients: Amazon, Canon, Coca-Cola, Meta, Neutrogena, YouTube
You wouldn’t think it from looking at their website, but The Influencer Marketing Factory is a leading agency in the B2B influencer marketing space. The site is splashed in the fun day-glow colors of consumer marketing, but IMF is carving a B2B niche for itself in crafting strategic campaigns that resonate with business decision-makers.
IMF takes a data-driven approach that businesses will appreciate, crafting campaign strategies based on analytics and finding the right audiences. They delve deeper, analyzing engagement rates, audience demographics, and industry relevance to ensure campaigns connect with the right B2B influencers.
This targeted approach is crucial for B2B marketing, where success depends on connecting with the specific individuals who hold purchasing power.
IMF’s history suggests they know just how important high-quality content is for B2B campaigns. They collaborate with clients and chosen influencers to develop informative and engaging content tailored to business professionals.
This includes insightful blog posts, thought leadership pieces in white papers, webinars, LinkedIn content—everything designed for a more professional communication landscape.
They also go beyond simply launching campaigns—IMF offers what they call “Creator Economy Market Research.” Using live and virtual discussion panels, large-scale surveys, and in-depth conversations—all with creators—you can get deep insights into how your brand is viewed and the audiences you resonate with. This kind of invaluable intel helps to shape a successful B2B campaign.
Elevator Pitch
The Influencer Marketing Factory is fast becoming a leader in B2B influencer marketing. They use data and analytics to target the right B2B influencers with high-quality content like blog posts and white papers, all tailored for business professionals.
Furthermore, IMF has a unique offering with its “Creator Economy Market Research” to gain valuable insights into brand perception and target audiences.
The Influencer Marketing Factory
The Influencer Marketing Factory is a global full-service influencer marketing agency that helps brands engage with Gen Z and Millennials audiences on TikTok, YouTube and Instagram.
10 - 50
New York, Miami
Best for:
Enterprises and Large brands
The Influencer Marketing Factory
The Influencer Marketing Factory is a global full-service influencer marketing agency that helps brands engage with Gen Z and Millennials audiences on TikTok, YouTube and Instagram.
8. Iron Roots
Best for:Startups and enterprises
Location: Austin, Texas
Capabilities: Growth Strategy, Audience Segmentation, Media Buying, Campaign Architecture, Content Creation, Community Management, Influencer Marketing
Recent Awards: Viddy Awards 2022 – Gold Winner
Notable Clients: Gillette, Netflix, DC, Stanford University, Warner Bros, Gopuff
Iron Roots is an award-winning full-suite social media marketing agency with B2B and B2C clients. They act as an extension of your team by developing end-to-end initiatives to help you achieve your goals. When you decide to work with them, their first step will be to uncover customer behaviors and motivations using iterative research. In each engagement, they ensure every activity is rooted in a comprehensive strategy.
Featured Case Study
When Glassnow approached Iron Roots, they wanted to elevate their B2B eCommerce to a new level. The manufacturer was after both brand awareness and revenue increase. Iron Roots stepped in as a creative marketing agency whose campaigns promised to reach untapped markets and convert them to paying customers.
Glassnow Co. sells wholesale glass packaging for candles, food, and perfumes. Before Iron Roots, they already had a thriving online store and active social media presence. But they believed there’s still room to expand the business. Iron Roots used hyper-targeted paid social ads to reach new audiences. They presented Glassnow as a viable alternative to the competition by highlighting the products’ unique value proposition.
The result was a 3x increase in online revenue within 24 months. It was a long-term 4-point paid ads strategy that required consistency and flexibility. When it came to social media followers, Glassnow experienced a 300% increase in followers. Engagement also doubled on every new content produced.
Today, Glassnow continues to enjoy an active and high-converting social media presence with over 11k Instagram followers and over 5.9k Facebook followers.
Team Members
The Iron Roots team may be a small one, but don’t let their size fool you. Their social media marketing experts can rival those of big agencies. The team calls itself a digital media think-tank with constantly evolving creativity to meet the demands of today’s consumers. As a company of 11-50 employees, they are agile and nimble so they can quickly adapt their methods to their client’s needs and the rapidly changing results of a marketing campaign.
The agency is led by its CEO Saru Saadeh, a digital marketing veteran who also co-founded AdRobin, a service-based advertising and analytics platform. He founded Iron Roots in 2015 to help brands creatively distribute content on trending social media platforms, including TikTok.
Always excited to conquer the unknown, Saru and his team of social media experts are now helping their clients master TikTok and reach a whole new generation of customers.
Awards
For their work with Hyzon Motors, Iron Roots won in the Gold Category of the Viddy Awards 2022. It’s one of the oldest and most respected videographer awards that recognizes video artisans who excel in their craft.
The video was a non-broadcast short-form web video that was under three minutes. It spoke about an environmental issue and was entitled The Net Zero Hero of 2040.
Engagement Process
Working with Iron Roots starts with completing their contact form and providing several details about your company, intended services, and monthly budget. They work with startups with budgets starting at $10,000 per month. They can also accommodate large enterprises with budgets higher than $1 million.
Their services are divided into four categories: Growth Strategy, Data Infrastructure & Analysis, Media Buying, and Social Media & Influencer Marketing. You can choose a specific service among these categories or work with them on a comprehensive campaign.
Iron Roots
Based in Austin, TX, Iron Roots is a leading social-first creative agency with a full service approach designed to operate like an in-house department. This bolt-on model allows unmatched collaboration with complete done-for-you coverage on social me...
10 - 50
Austin, TX
Best for:
Startups and enterprises
Iron Roots
Based in Austin, TX, Iron Roots is a leading social-first creative agency with a full service approach designed to operate like an in-house department. This bolt-on model allows unmatched collaboration with complete done-for-you coverage on social me...
9. Sculpt
Best for: Designed for established Enterprise B2B brands
Headquarters: Iowa City, Iowa, USA
Capabilities: Social media strategy, social and video content creation, executive social media consulting, community management, ad creative production, LinkedIn ad management, and B2B influencer campaigns
Notable Clients: Pearson, Blend, Sun Pacific
Sculpt is a B2B-focused social media agency that works exclusively with established B2B companies in technology, manufacturing, and professional services. Their team excels when working with clients who want to use social media to grow their audience, brand awareness and revenue.
While they’re based in the USA and their initial mission was to work with brands in their backyard, their reach has expanded and they’ve worked with global B2B brands too. Everything that they do is based on collaboration. This comes as no real surprise because their mission is to help their clients connect in a more human way. As they like to put it, their ideal B2B clients have “hustle and heart values”.
Sculpt
Sculpt is a B2B social media marketing agency. We help clients use paid and organic social media to reach their customers, inspire their advocates, and close more deals.
10 - 50
Iowa City, IA
Best for:
Designed for established Enterprise B2B brands
Sculpt
Sculpt is a B2B social media marketing agency. We help clients use paid and organic social media to reach their customers, inspire their advocates, and close more deals.
10. MOMENTiQ
Best for: Enterprises and Large Brands
Headquarters: Los Angeles, California
Capabilities: Influencer contracting, content production, content quality control, campaign reporting
Notable Clients: The Recording Academy, TikTok
Even though MOMENTiQ is pretty new, the people behind the agency have a ton of experience. The founder also launched another leading influencer marketing agency, Ubiquitous, trusted by big names like Netflix and Disney.
Along with Viral Nation, Thrive, and Moburst, MOMENTiQ is also rated as one of the top marketing campaign agencies and has experience executing 6-figure to 7-figure influencer marketing campaign budgets. Not only do they think massive in terms of budget, but also in terms of views. A campaign that they created for the Grammys generated over 500 million views.
MOMENTiQ
MOMENTiQ is the premier influencer marketing agency. They run campaigns at the largest scale for the world’s leading brands, including The Grammy Awards and TikTok Shop itself. They specialize in launching brands/products on TikTok Shop & automatin...
10 - 50
Los Angeles
Best for:
Enterprises and Large Brands
MOMENTiQ
MOMENTiQ is the premier influencer marketing agency. They run campaigns at the largest scale for the world’s leading brands, including The Grammy Awards and TikTok Shop itself. They specialize in launching brands/products on TikTok Shop & automatin...
11. Lyfe Marketing
Best for: Small and Midmarket Businesses
Headquarters: Atlanta, Georgia, USA
Capabilities: Social media advertising, PPC management, email marketing, video animation, short video management, short video advertising
Notable Clients: Puja, Four Season Gutter, Envelope Superstore
Lyfe Marketing creates and integrates high-performing social media strategies for businesses by managing social media networks like Facebook, Instagram, LinkedIn, and Twitter on behalf of its clients. While they choose to label themselves as a social media management company, their services extend to beyond just these platforms. For example, they can also use email marketing to help your brand become “more social”.
Because the company is a full-service agency that also delivers other digital marketing services, they can interrelate those services to support their clients’ social media efforts and vice versa for the best results. Plus, unlike many other agencies, they offer packages, helping you to budget better.
Lyfe Marketing
A leading social media management company that helps businesses grow online. LYFE Marketing helps clients increase leads and sales through social media marketing.
10 - 50
Atlanta
Best for:
Small and Midmarket Businesses
Lyfe Marketing
A leading social media management company that helps businesses grow online. LYFE Marketing helps clients increase leads and sales through social media marketing.
12. Moburst
Best for: Businesses of all sizes
Headquarters: Global, with offices in New York (US), San Francisco (US), Tel Aviv (Israel), and London (UK)
Capabilities: Digital marketing strategy, organic awareness, creative content, media buying, product and development
Recent Awards: Shortlisted for an award for the Most Effective App Store Optimization Campaign at the 2023 Effective Mobile Marketing Awards; 18 Telly Awards at the 2022 The Telly Awards; 3 Most Effective Video Campaign Awards at the Masterclassing Awards 2022
Notable Clients: Samsung, Pfizer
Medium to large enterprises who need intensive, mobile-focused, and multi-platform marketing techniques would benefit from Moburst’s expertise. Using measurable and transparent real-time data as well as experience in developing or optimizing more than 600 products, Moburst has become a trusted name among startups and big names. In fact, nearly half of 15 mobile app providers in the world that have exceeded over one billion downloads reached success with Moburst’s help.
Are you planning to leverage user-generated content (UGC) to new heights? Moburst also has an Army of Creators, a network of over 400 TikTok and Reels creators. It’s a powerful force to reckon with, considering that UGC’s click-through rate is four times higher than regular ads.
Moburst
Moburst is a digital full-service, mobile-first marketing agency that helps companies to scale and become category leaders. We love solving the clients’ tough digital challenges and firmly believe that creative thinking, advanced technology, and da...
10 - 50
New York, Florida, London, San Francisco, Israel
Best for:
Businesses of all sizes
Moburst
Moburst is a digital full-service, mobile-first marketing agency that helps companies to scale and become category leaders. We love solving the clients’ tough digital challenges and firmly believe that creative thinking, advanced technology, and da...
13. Clay
Type: Specialized (UX design)
Reach/location: San Francisco, California, USA
Capabilities: User research, product strategy, user interface, and user experience design, usability testing, prototyping, web design, and development
Notable Clients: Sony, Stripe, UPS
Clay is a digital product and UX agency that focuses on strategy, design, and development across all platforms. Their initial focus was UX design, but they’ve expanded their services to make space for their other passion — branding.
By applying behavioral science to customer experience, they design engaging digital products used by millions of people. They also create human-centered enterprise software that has the polished, snappy feel of the best consumer apps. As a UX design agency, they develop products and services that provide outstanding usability while fully embracing your brand’s personality.
From Slack to Facebook, they team up with marketing departments of large companies and startups to deliver award‑winning websites. Trust, mutual growth, and collaboration are at the core of their approach, three of the ingredients behind their track record.
Clay
Clay is a UI/UX design and branding agency in San Francisco.
10 - 50
300 Broadway, San Francisco, CA 94133
Best for:
Enterprise
Clay
Clay is a UI/UX design and branding agency in San Francisco.
14. Viral Nation
Best for: Enterprises and Large brands
Headquarters: Toronto, Ontario
Capabilities: Social Experiential Marketing, Social Content Studio, Community Management, Performance Marketing, Influencer Marketing
Notable Clients: Activision, Golden Globe Awards, Meta Quest, Smartwater, Uber, Urban Outfitters
Viral Nation has established itself as a powerhouse in influencer marketing, offering comprehensive services that cater to the unique needs of B2B brands. Founded in 2014, the agency operates at the intersection of technology and creativity, driving effective campaigns through strategic influencer partnerships.
While they very well known for their work with B2C clients, their B2B services are particularly robust, addressing the complex demands of businesses looking to strengthen their market presence and build lasting relationships.
For one thing, Viral Nation excels in creating impactful influencer campaigns tailored to specific business goals. They connect brands with influencers across multiple platforms, including Instagram, TikTok, Facebook, YouTube, and LinkedIn, ensuring extensive reach and engagement.
The agency’s creative team works with their in-house talent agency and Social Content Studio to produce content that lives up to the Viral Nation name and engages target audiences. Their expertise ranges from visually stunning graphics to compelling video productions, all designed to resonate with a business’s core message and objectives.
For B2B brands, maintaining a strong and engaged community is crucial. Viral Nation offers community management services that increase brand awareness and drive commerce across all social touchpoints. Meanwhile, their performance marketing services amplify campaigns to intelligently target social-first audiences.
Their data-driven approach ensures that marketing efforts are not only seen but also drive measurable results, essential for B2B marketing success. The agency provides more than campaign measurement, it gives deep insights about campaigns and audiences. This level of insight allows B2B clients to continuously refine their strategies and maximize ROI.
One of the standout offerings from Viral Nation is VN Secure, a state-of-the-art social media monitoring and screening platform designed to protect brand reputation. In the B2B world, where brand image is paramount, VN Secure provides real-time monitoring and robust security features to safeguard against potential risks.
This platform helps businesses maintain their reputation by identifying and mitigating negative content before it can impact the brand, like having a 24/7 crisis communications team ready to alert you. VN Secure’s capabilities are especially critical for B2B brands that often have higher stakes in maintaining a pristine public image.
By offering unparalleled transparency and proactive protection, VN Secure ensures that companies can confidently engage in social media activities without compromising their reputation.
B2B brands seeking a comprehensive and effective influencer marketing solution, Viral Nation offers a compelling proposition. Their combination of home-grown technology solutions, creative expertise, and strategic insights positions them as an ideal partner for navigating the complexities of digital marketing. Plus, they’re Canadian so everyone is very nice.
Elevator Pitch
Viral Nation excels at both B2C and robust B2B services. They specialize in tailored influencer campaigns across platforms like Instagram, TikTok, and LinkedIn, producing high-impact content through their in-house talent and Social Content Studio. Their B2B clients appreciate their community management and performance marketing services driven by data analytics.
Their VN Secure platform provides real-time social media monitoring and reputation protection, essential for safeguarding brand integrity in the competitive B2B landscape. Viral Nation stands out as an agency known for its innovative approach and comprehensive digital marketing solutions.
Viral Nation
Viral Nation is a global leader in social media innovation, uniting powerful marketing services, proprietary technology, and creator representation.
50+
Offices in Toronto and New York
Best for:
Enterprises
Viral Nation
Viral Nation is a global leader in social media innovation, uniting powerful marketing services, proprietary technology, and creator representation.
15. Directive Consulting
Best for: Midmarket, Enterprise
Headquarters: Global, with offices in California (US), Texas (US), New York (US), Toronto (Canada), London (UK), Sydney (Australia)
Capabilities: Paid Media, Content & SEO, Integrated Strategy, Lifecycle Marketing
Notable Clients: Gong, Uber Freight, Amazon, Sumo Logic
Directive Consulting excels as a B2B Marketing agency, offering a unique blend of services tailored for tech companies. Their standout feature is the proprietary Customer Generation methodology, which integrates various marketing strategies to generate pipeline and revenue effectively. Directive’s approach to B2B Marketing encompasses a full suite of services, from organic search to social advertising.
But their specialty lies in optimizing every stage of the sales process, from lead management to revenue modeling. Additionally, Directive’s creative and video production services offer powerful design and brand storytelling, essential for tech companies looking to make an impact. Directive Consulting stands out in the B2B Marketing landscape for its innovative, customer-focused strategies and comprehensive service offerings, making them a top choice for tech brands aiming for growth and market presence.
Directive Consulting
The world’s largest SaaS brands trust Directive to bring their performance marketing campaigns to life across Paid Media, SEO, Creative, Strategy, Lifecycle Marketing, & Video. Directive’s proven Customer Generation methodology has generated +$1B...
50+
Irvine, California
Best for:
Midmarket, Enterprise
Directive Consulting
The world’s largest SaaS brands trust Directive to bring their performance marketing campaigns to life across Paid Media, SEO, Creative, Strategy, Lifecycle Marketing, & Video. Directive’s proven Customer Generation methodology has generated +$1B...
16. Cleverly
Type: Specialized (LinkedIn marketing)
Reach/location: Los Angeles, California, USA
Capabilities: Outreach messages, LinkedIn targeting, prospect list building, targeting filters, custom lead magnets, automated funnels, white-label lead generation services
Notable Clients: HR Starters, Auxilia, Codepro Studios
LinkedIn is a big channel for B2B marketing, and you’ll need the help of a lead generation agency, like Cleverly, to help you generate leads on the platform. They’ve completed thousands of campaigns and have analyzed loads of performance data that they put to good use in helping new clients. According to their website, their clients see between 20 and 50 new conversations on average with ideal buyers per 500 prospects engaged. As for the verticals that they serve, tech startups, software companies, small businesses, and financial services are some of the top ones.
Cleverly
We run LinkedIn ads that actually convert. Our agency gets more of your ideal prospects to convert into customers through irresistible LinkedIn Ad funnels and proven outbound B2B lead generation campaigns — 100% done-for-you.
10 - 50
Los Angeles
Best for:
Businesses of all sizes
Cleverly
We run LinkedIn ads that actually convert. Our agency gets more of your ideal prospects to convert into customers through irresistible LinkedIn Ad funnels and proven outbound B2B lead generation campaigns — 100% done-for-you.
17. Impactable
Type: Specialized (LinkedIn advertising)
Reach/location: Two offices in the US – one in New York City and another in Cape Coral
Capabilities: LinkedIn outreach, LinkedIn paid ads, content generation, Google Search Ads, website visitor identification
Notable Clients: Inner Onion, Altium.com, BulkBookstore
As mentioned earlier, LinkedIn is one of the most powerful platforms where B2B brands can advertise their offerings. To help B2B businesses take advantage of the platform, the team of LinkedIn experts at Impactable (formerly called LinkNLearn) can help with outreach, content generation, and paid ads. They’ve worked with more than 1,000 B2B brands in over 30 countries to date and their client list includes everything from startups to billion-dollar tech unicorns, and everything in between.
While they focus on LinkedIn, they also offer multi-channel packages that include Google Ads and retargeting via programmatic display and native ads on a network of trusted sites. Included in their packages are weekly video reporting of your account and continuous testing and improvements. You’ll also get access to their advanced reporting platform and, for a more holistic view, you can connect your Google Analytics and other channels too.
Impactable
Linkedin Ads Agency has served 1,000+ B2B brands and was recently acquired in 2021 by a data-heavy investor. Our offerings and retargeting strategies are not really something you'll find out on the market.
10 - 50
1925 NE 10th Terrace, Suite 101, Cape Coral, FL 33909
Best for:
Enterprise, Small and Midmarket Businesses
Impactable
Linkedin Ads Agency has served 1,000+ B2B brands and was recently acquired in 2021 by a data-heavy investor. Our offerings and retargeting strategies are not really something you'll find out on the market.
18. Tilt Metrics
Type: Specialized (Paid search and social)
Reach/location: Boston, Massachusetts, USA
Capabilities: Paid search and social, website optimization, SEM, SEO
Notable Clients: CloudApp, MojoTech, Frogslayer
If you operate in the software or tech industry, you can check out Tilt Metrics. They’re a boutique marketing agency that’s been in business since 2014. Their team of B2B marketing specialists has helped fintech brands like Astra to generate more mobile app signups for less.
To help their clients land new leads, they start by generating more brand awareness. Then, they’ll teach their ideal customers more about their offering to build trust before they convert these qualified prospects into sales. While they focus mostly on paid search and social, they’re happy to embrace various channels including Facebook, Instagram, LinkedIn, YouTube, and Google. They can also optimize your website or landing page to make it easier for your new traffic to convert.
Tilt Metrics
Tilt Metrics is the B2B marketing agency that's all in on results. We leverage paid search and paid social ad campaigns to drive engagement & leads that turn into sales pipeline. We're a collective of marketing specialists that live and breath...
1 - 10
Boston, MA
Best for:
Enterprise, Small and Midmarket Businesses
Tilt Metrics
Tilt Metrics is the B2B marketing agency that's all in on results. We leverage paid search and paid social ad campaigns to drive engagement & leads that turn into sales pipeline. We're a collective of marketing specialists that live and breath...
19. Thrive Internet Marketing Agency
Best for: Enterprises, Large and Small brands
Headquarters: Arlington, Texas; Los Angeles, California
Capabilities: SEO, PPC, Social Media, Link Building
Notable Clients: Geoforce, Grow Strong Industries, IDville
Founded by Matt Bowman, Thrive Internet Marketing Agency reflects the core values and workplace culture that Bowman saw his grandparents apply in their entrepreneurial business. They value customers and employees alike and strive to give back to the communities they serve.
When Bowman established the company, it was just a small team of marketers under MLB Web Design–named after his own initials. As they grew and expanded services, Bowman thought it best to change the name into something that conveys what the company stands for. Since their goal was to help businesses gain an edge through digital marketing and thrive in their respective sectors, Thrive Internet Marketing Agency was aptly chosen. The new name encapsulated their mission to foster growth and success for their clients.
Today, Thrive Internet Marketing Agency has more than 200 employees across over two dozen states. They serve businesses of all sizes from all over the world, providing them comprehensive solutions for all aspects of digital marketing. Their consistently high retention rate indicates how well they’re able to meet client demands and expectations.
Thrive Internet Marketing Agency performance
The Thrive team is able to deliver outstanding outcomes with a mix of creative, strategic, and technical expertise. Their capabilities include digital marketing, SEO, PPC, white label, SEM, web design, video production, SMS marketing, social media management, reputation management software, eCommerce marketing, eCommerce optimization, Amazon marketing, and Amazon branding.
They have web designers and developers, content writers, SEO specialists, and social media managers, all working together to help clients make an impact online. They also have experts in reputation management to help businesses protect their brands.
Awards and Recognitions
Thrive Internet Marketing Agency has consistently ranked among the best SEO and social media marketing agencies. They also constantly make it to top agencies lists on Influencer Marketing Hub.
Another feat worth noting is their seven-year streak in the Inc 5000 list. From 2017 to 2023, they have consistently ranked among the fastest-growing companies in America with an estimated 107% 3-year growth in 2023.
Thrive Internet Marketing Agency Recognition
Strategic Approach
To generate effective, genuine results, the Thrive team employs a strategy-first technique. The digital marketing team works above and beyond to make sure their online marketing strategies not only generate new revenue for their clients but also promote long-term success.
At Thrive, every client is assigned a digital marketing team with extensive knowledge of their industry. The team collaborates to craft and execute campaigns tailored specifically to align with the client’s goals. They don’t employ cookie-cutter approaches or generic template designs. Every creative asset and campaign is designed uniquely for each client.
Each client is also assigned a dedicated account manager who oversees campaign management. The account manager ensures seamless collaboration and clear communication within the team and with the client.
Before custom campaigns are run full-scale, the team tests them through internal campaigns and refine tactics to generate optimal results. Clients are then updated on the progress through regular check-ins and monthly reports.
Notable Campaigns
Thrive Internet Marketing Agency serves mostly enterprise and midmarket companies. But they also cater to smaller businesses that are looking to scale. Their clients include Dean Technology, Priority Trust Credit Union, Roatan Real Estate, PARC Urology, Farah Law Firm, and Nationwide Construction. Their multi-industry expertise is apparent in the diversity of their client portfolio.
Thrive Internet Marketing Agency notable campaigns
One of their most recent campaigns was for a network cabling system distributor that was struggling with low lead conversion rates. The Thrive team crafted a holistic strategy that involved PPC advertising, organic social media marketing, and paid social media.
Before crafting a campaign, Thrive conducted a competitor analysis, which revealed the client’s dismal performance in social media and audience reach. To spark engagement, Thrive initially focused on social media marketing, triggering a 17% increase in engagement rate on Instagram and a 12K increase in engagement on LinkedIn.
With engagement now significantly higher, the team rolled out paid advertising campaigns. Across all platforms, paid social media increased engagement rates by an average of 2% and click-through rates by 61%. PPC marketing also increased impressions by 201K. The client saw a decrease of 14% in cost per click and a decrease of 7% in Google ads spend, enabling them to get more value from their investment in ad spend.
Generating 243K video views, 5.8K clicks, and 138 ad conversions, the campaign was deemed a success.
Thrive Internet Marketing Agency campaign results
The strategies for this campaign included a contact form for lead generation, consistency in posting content, and improved brand messaging. Creating and publishing short video content also helped attract an audience and boost engagement. Remarketing campaigns were thrown into the mix to further increase conversions.
Client Review
“[Our project manager] shows genuine care in knowing our brand and business, which has been very helpful to guide our efforts. SEO increased from non-existent to almost enough organic visitors to the site to sustain the practice without PPC advertising. We have been able to grow our billed hours by 15% within the first 8 months.”
Tyler Fortman, Founder, Tandem Psychology
Thrive Internet Marketing Agency
Thrive Internet Marketing Agency is a full service agency specializing in SEO, PPC, Social Media Management, Web Design, Link Building, and more.
50+
Arlington, Texas; Los Angeles, California
Best for:
Enterprises, Large and Small brands
Thrive Internet Marketing Agency
Thrive Internet Marketing Agency is a full service agency specializing in SEO, PPC, Social Media Management, Web Design, Link Building, and more.
20. Earnest
Type: Full-service agency
Reach/location: London and New York City
Capabilities: Brand management, marketing strategy, demand generation, campaign management, content marketing, events, website and UX design
Recent Awards: Nominated in three categories for The Drum Awards 2023
Notable Clients: Allianz, CoStar, ASUS
This is an award-winning B2B marketing agency that can help you with almost all aspects of digital marketing. Their clientele includes prominent brands like Vodafone, Samsung, Canon, and Oracle.
Their primary goal is to ensure that your campaigns show no signs of obvious. This means that you can expect a team that’s always willing to do more and push the creative boundaries. While their work is never simple, they like to keep their approach simple and group their many skills into two distinct categories: branding and campaigns.
21. Bader Rutter
Type: Full-service agency
Reach/location: Two offices in the US – one in Milwaukee and another in Chicago
Capabilities: Advertising, PR, social and digital, analytics, media planning and buying, design, experiential marketing, and business consulting
Recent Awards: B2B Agency of the Year (2023 Ignite Elevation Awards)
Notable Clients: Raymond, Zoro, MobCraft Brewing
Bader Rutter is a full-service marketing agency that have strong capabilities in the agribusiness sector. So, if you are an agribusiness company in the US, this might be the best option for you.
While they’re more specific about the industries they serve, they work with businesses of all sizes – from mid-sized companies to Global Fortune 200. Their team of over 250 understands the nuances of different channels and the complexities of target markets. Whether you need to bring a new product to market or breathe new life into an existing brand, both these challenges excite them.
22. Jellyfish
Type: Full-service agency
Reach/location: Headquartered in London, England, with multiple offices across the globe
Capabilities: Advertising, social media marketing, content marketing, SEO, ASO (app store optimization), email marketing, branding, analytics, consulting, strategy
Notable Clients: Disney, eBay, Slack
This is a truly global full-service digital marketing agency that offers all that you need to expand your digital footprint. Their agency works with both B2C and B2B clients and has been a longstanding technology reseller and training partner for Google across the US and EMEA (Europe, Middle East, and Africa).
Their approach looks similar to their reach. They believe that you need to have a multi-platform strategy to be successful online. Aside from exploring basically all the different platforms, they also integrate different types of tech and trends like social selling and AR experiences. If you want a more hands-on approach, they also offer training to equip their clients’ own teams with the skills needed to succeed in today’s digital world.
23. The Mx Group
Type: Full-service agency
Reach/location: Burr Ridge, Illinois, USA
Capabilities: Strategy, content marketing, event marketing, creative, web design and development, marketing automation, analytics
Recent Awards: Named the second fastest-growing B2B agency in the US Agencies Benchmarking Report for 2023; a Gold Award at the Horizon Interactive Awards 2023, Killer Content Award at the B2B Marketing Exchange 2023
Notable Clients: Siemens, Atlas Copco, Zekelman, PMI, Worldwide Express
According to their website, they believe that B2B is, as they like to put it, “a higher calling”. Their team that boasts some of the finest B2B talent is driven to make an impact.
They offer creative solutions that span demand generation, digital experience, and content marketing. Plus, thanks to their partnership with Bray Leino Limited, their expertise can also span the sea to reach markets in Asia and the UK. From hospitality to tech to SaaS to automotive, they’re happy to work with B2B clients across various industries.
24. Velocity Partners
Type: Specialized (B2B content marketing)
Reach/location: London and New York City
Capabilities: Content marketing, marketing strategy and positioning, branding and design, web development, content performance
Notable Clients: AWS, HubSpot, Salesforce, Sprint, Geotab ITS
This is a B2B marketing agency that has multiple capabilities, but a strong focus on content marketing. You can think of their other services as an add-on to content marketing, rather than separate services.
They help their B2B clients to care more about their target audiences. As for their own clients, asking a lot of questions is one of the ways that they show that they care about their clients’ success. The same courtesy they extend to their clients — they want to be challenged. That’s how they build deep, caring relationships.
25. Bray Leino
Type: Full-service agency
Reach/location: Several offices in the US, Asia, and the UK
Capabilities: Brand activation and development, events, creative, direct marketing, PR, experiential marketing
Recent Awards: Top-ranked UK B2B Agency (B2B Marketing Magazine Benchmarking Report 2023), #4 UK B2B Marcomms Agency 2023
Notable Clients: Mondelez, Clarks, Wylex, Tefal, Barilla
This is a UK-based B2B marketing agency with a global reach, owing to its partnership with the US-based agency, The Mx Group. Both of these are leading B2B agencies in their respective regions and together form a global agency partnership.
To drive growth, they use “creativenergy”. It’s a term that they coined. It describes the force that makes them “think, create, and work differently”. Their team of “free-range thinkers, creators, and makers” are linked by a shared mission — using creativity to grow businesses.
26. Mower
Type: Full-service agency
Reach/location: Multiple offices across the USA
Capabilities: Integrated marketing communications (IMC), strategic consulting, PR and public affairs
Recent Awards: Nominated in 10 categories for The Drum Awards 2023, ANA B2 Large Agency of the Year 2023
Notable Clients: GE Energy, Bosch, and Helio Health, Carhartt, Kingspan
This is a US-based marketing agency that is known for its IMC services and its “Brand as Friend” approach. That said, they offer a host of other services too that include paid search and social ads, branding, design, and various types of content to mention only a few.
As for their unique approach, it’s all about authenticity. It combines the right combination of “friendship drivers” to help their clients engage with their customers at a time and way that are meaningful. Everything starts by analyzing the current environment. This way, they can identify what type of friend your business is and what type of friend you need to be for your customers.
27. Torpedo
Type: Specialized (creative agency)
Reach/location: Two offices in the UK – one in London and another in Oxford
Capabilities: Integrated marketing communications, content marketing, branding, UX and CX design
Recent Awards: Finalists for two The Drum Awards 2023; People’s Choice Award at Creativepool Annual Awards 2023
Notable Clients: Adobe, Panasonic, Paragon, Isuzu, Hitachi
This is an award-winning, UK-based B2B creative agency that serves global clients. From website design to content creation, they are experts in all things creative.
They’re not scared by complex ideas. In fact, they love to bring intricate ideas to life. And, they don’t need to outsource their services to find people up for the challenge. They have an in-house team which means streamlined operations and better quality control.
28. Oakwood
Type: Specialized (brand communications)
Reach/location: Bristol, England
Capabilities: Marketing communications, social media marketing, experiential marketing, advertising and media buying, events, customer relationship marketing, analytics
Notable clients: Scrabble, Mattel, IKEA, Staedtler, BioPhorum
Oakwood calls themselves a brand communications agency, but offers almost all services of a full-service digital marketing agency. They work with both B2C and B2B clients.
Their team of brand experts, original thinkers, and makers help clients to uncover their unique selling propositions. Then, they craft a strategy and content to let others know about it too. To them, even challenging business problems can be transformed into a creative solution.
29. Gravity Global
Type: Full-service agency
Reach/location: Several offices in the UK and US
Capabilities: Brand strategy, creative, performance marketing, marketing automation, research, PR, social, content, media planning and buying, analytics
Recent Awards: Named as Marketing Agency of the Year 2023 by TITAN Business Awards; 7 2023 Lens Awards (3 Gold, 2 Silver, 1 Bronze, and 1 Highly Recommended)
Notable clients: 3M, Phillips, DOLE, Bostik, Honda
Gravity Global is an award-winning B2B marketing agency that provides everything that you need to grow your brand. They’re also not afraid to dig deep. They believe that new opportunities are found when you crack complexity. They call this their F.A.B. philosophy and proprietary market performance model that “creates successful marketing programs in the new complexity”.
Aside from complex challenges, they also don’t shy away from complex issues. Environmental, social, and corporate governance are at the core of how they operate. They know that they have a shared responsibility to improve the world too, not just to create clever campaigns.
30. Stein IAS
Type: Full-service agency
Reach/location: Offices in the UK, France, China, the US
Capabilities: Strategy, creative, social media marketing, media buying and planning, marketing automation, analytics, research, advertising
Recent Awards: Princess Royal Training Award 2023; Creative Agency of the Year at ANA Global ACE Awards 2023; 7 B2B Marketing Elevation Awards 2023 (three of which were gold)
Notable Clients: Merck, Ingredion, and Sylvania
This is a globally recognized, award-winning agency that can do everything from building your brand to generating demand for your products and services. They combine data, intelligence, disruptive tech, and big ideas together to generate brand and revenue growth.
To do this, they rely on their Original Growth Model and leading real-time B2B data and intelligence engine. The result — original insights, inventions, and interactions.
31. Sköna
Type: Full-service agency
Reach/location: US and Sweden
Capabilities: Creative, strategy, advertising, marketing automation, events, SEO
Recent Awards: 2021 Silver Winner for Snowflake Campaign (Muse Awards)
Notable clients: Mercuri International, Punchh, and Figure Eight
This is essentially a creative agency with the capabilities of a full-service B2B marketing agency. Rated as one of the best B2B branding agencies along with the likes of NinjaPromo, Sculpt, and a few others, they’re especially a good choice if your immediate needs are more concerned about fixing or updating your branding rather than marketing at this stage.
They’re on a mission to “transform B2B tech companies into brave brands with Silicon Valley expertise and Scandinavian sensibility”. The best of both worlds.
The stories that they create for their clients are people-first, authentic, and real. This people-first approach also informs how they interact with their clients. They show respect, stay informed, act proactively, and dare to take chances.
32. Expandi Group
Type: Specialized (performance marketing, mainly for B2B technology companies)
Reach/location: London, England
Capabilities: Demand generation, BI (business intelligence) and analytics, channel marketing, co-marketing
Recent Awards: 2023 Top B2B Martech Vendor (B2B Marketing), 2024 Top Vendor Enterprise Account-Based Marketing Tools (Martech)
Notable clients: Google, IBM, and HP
This is a global B2B marketing agency that specializes in helping technology companies grow their digital footprints. They introduced the concept of performance marketing where you have to pay based on the results that they deliver.
In fact, according to their website, they’re the biggest, fully owned B2B demand generation agency in EMEA that focuses on the IT industry, with 75% of the top 20 tech brands turning to them. Their team of hundreds of in-house marketers engages hundreds of thousands of prospects each year and generates more than one billion in sales pipeline.
33. Quarry
Type: Specialized (demand marketing for B2B firms)
Reach/location: St. Jacobs, Canada
Capabilities: Demand marketing and marketing technology
Recent Awards: ANA B2 Award 2022; B2B Marketing Elevation Award 2022
Notable Clients: eBay, Cisco, Oracle, and Chevron
Quarry is a niche demand marketing firm that serves B2B technology companies in North America. Their team consists of insight specialists, strategists, experience designers, and marketing technologists. Together they create experiences that help their clients to mobilize and accelerate customer buying journeys.
Unlike many of the other agencies on this list, they’re quite specific about the type of client that they can work with. Their ideal client sells B2B tech, needs demand marketing, already knows their target audience and won’t settle for simply good enough.
34. MOI
Type: Specialized (B2B marketing for tech companies)
Reach/location: New York (US), Dubai (UAE), London (UK), Munich (Germany), Singapore (Singapore), Sydney (Australia)
Capabilities: Creative, digital media, experiential marketing, strategy, research, events, web development
Recent Awards: Marketing Magazine’s B2B Agency of the Year 2020
Notable Clients: Oracle, Capgemini, and Google Cloud
MOI is a creative, digital media, and experiential agency combined into one. They’re on a mission to make B2B marketing feel less like B2B.
To do this, they make better customer experiences foundational to growth. They affectionately dub their different way of thinking and methodology as “Turning Heads”. Basically, to be effective, they believe you should capture demand in a manner that feels less demanding.
35. The Croc
Type: Full-service agency
Reach/location: London, Berlin, and New York City
Capabilities: Content marketing, social media, advertising, strategy, UX design, marketing automation, customer experience
Notable clients: Dell, KPMG, and Nectar
This is a UK-based agency that can serve global clients through their Affinità alliance. As for their name, they want to be fierce and exude the same tireless passion so that they don’t fall into the trap of settling for mediocrity.
Their dedicated, fierce thinkers combine their best skills allowing them to attack from all possible angles. From all things related to branding to campaign strategy to content creation, they can tackle it all. Plus, you can also throw services like influencer marketing and paid media into the mix.
36. Merkle
Type: Full-service agency
Reach/location: Offices in North America, Europe, the Middle East, Australia, and Asia Pacific
Capabilities: SEO, CRM, social media marketing, content marketing, marketing automation, loyalty marketing, events, media planning and buying, demand generation, analytics, modeling and econometrics, market research, sustainability marketing
Recent Awards: Recognized as a Leader in 2023 by Analytics India Magazine; Overall Agency of the Year at the Agency of the Year Awards SG 2023
Notable Clients: HP, Oxford, and Forbes
Merkle is one of the largest B2B branding agencies. They use proven strategy development and direct creative to improve conversions. As their website eloquently summarizes it – everything is backed in data, powered by tech, guided by strategy, and inspired by design.
Their team transforms and humanizes brands by blending research with content empowering their clients to connect on an emotional level with audiences. From hospitality to health, they also work with various industries.
37. HYPEFACTORY
Notable Clients: Acer, Logitech, Pfizer, SurfShark VPN, TikTok, Vivid
HypeFactory bills itself as a “full cycle” influencer marketing platform, meaning they are with their clients from the initial strategy conversation all the way through to the post-campaign and analysis and data reporting.
“Full circle” might be a better description, as clients tend to want to loop around and do more with Hypefactory when the cycle is complete. While they cater to both B2C and B2B clients, we’re focused here on their history with the latter.
HypeFactory clearly understands the unique challenges of B2B influencer marketing. They get that B2B influencers are not celebrities with massive followings, but rather industry experts and thought leaders respected within their niche. They emphasize targeting the right influencers who can resonate with your target audience of decision-makers.
In some ways, this is even more challenging than finding a B2C influencer—LinkedIn is littered with self-proclaimed industry thought leaders, and finding someone knowledgeable and trusted is like the proverbial needle in the haystack.
To do this, HypeFactory leverages their proprietary HypeDetect solution, AI technology that helps you find the most relevant B2B influencers for your campaign. This goes beyond just follower count and delves into factors like industry expertise, content focus, and engagement metrics with a B2B audience.
Of course, HypeFactory goes beyond simply connecting you with influencers. They offer comprehensive campaign management services, including collaboration on content creation, campaign execution,and performance measurement.
Their process is highly data-driven, even down to the selection of which platform they’ll deploy your campaign on. For B2B, that’s often—but not always—LinkedIn, and following HypeFactory there gives you some insight into their methods.
Elevator Pitch
Hypefactory’s global presence—with a team that speaks 26 different languages—means your business can make the right connections no matter where you or your customers are. With customers in such disparate industries (like Gaming, Consumer Tech, Pharmaceuticals, and Fintech) and more than 1,500 campaigns under its belt, Hypefactory has distinguished itself as a top B2B agency.
HYPEFACTORY
HypeFactory is an AI-powered influence marketing agency that delivers top results for its clients. We stay ahead of the curve with data analysis and trend forecasting, and our team of marketing experts is always ready to tackle new challenges. HypeFa...
1 - 10
Serbia, Australia, Spain, Lithuania, Armenia, Ireland, Portugal, Armenia, USA, Israel.
Best for:
Large Brands and Small Business
HYPEFACTORY
HypeFactory is an AI-powered influence marketing agency that delivers top results for its clients. We stay ahead of the curve with data analysis and trend forecasting, and our team of marketing experts is always ready to tackle new challenges. HypeFa...
38. Socially Powerful
Notable Clients: Asus, Biolage, Crocs, L’Oreal, Primark, Tencent, Toyota
Socially Powerful, a global leader in social media and influencer marketing, offers comprehensive solutions tailored to meet the unique needs of B2B companies. Established in 2017, this award-winning agency operates offices in the UK, US, Europe, and the Middle East, ensuring a broad international reach.
Utilizing advanced technology, the agency develops customized influencer strategies that align with your business goals. Their AI discovery platform, Aria, is a testament to their commitment to making influencer marketing accessible and effective: they offer access to it for free, for anyone.
It’s a clever move to advertise their technical prowess without really giving away what they do best. You may find the perfect influencer on Aria, but SP is sure that they’ll know to how get the most out of such a resource.
The agency’s expert paid media team leverages insight-driven strategies to cut through digital noise and engage target audiences. By continuously testing and refining their approaches, Socially Powerful ensures your campaigns remain impactful and relevant, adapting to the dynamic nature of social media. Especially in the B2B world, this is a very important service.
But it’s in crafting real-time marketing strategies that keep brands relevant and visible where Socially Powerful truly excels. Their ability to adapt to the changes of their industry ensures that your brand stays ahead of the curve, capturing and maintaining audience attention. Building and managing engaged communities is kind of their superpower.
They also boast an in-house video production agency, Socially Powerful Studios, which creates original content designed to provoke reactions and drive engagement. From omnichannel campaigns to TV commercials, they deliver unique and memorable brand experiences. By meeting audiences where they are most active, they drive conversions and boost your bottom line.
For B2B brands looking to enhance their social media presence, engage with target audiences, and drive measurable results, Socially Powerful offers a compelling proposition. Their combination of cutting-edge technology, strategic insights, and creative excellence makes them an ideal partner for navigating the complexities of today’s digital marketing landscape.
Marketing—even digital marketing—is such a different beast than it was just 10 years ago. Partnering with an agency that understands the intricacies of influencer marketing, paid social, and community management is crucial.
Socially Powerful not only promises a big impact but ensures that your brand’s message cuts through the noise and connects with the right people at the right businesses.
Elevator Pitch
Socially Powerful is a leading global social media and influencer marketing agency with offices in key regions worldwide. Since 2017, they’ve provided tailored influencer strategies via their AI platform, Aria, and in-house creative expertise for impactful and relevant paid media campaigns.
Known for real-time marketing and community management, they also offer in-house video production through their Socially Powerful Studios. Their expertise helps B2B brands enhance their social media presence, engage target audiences, and achieve measurable results, making them an ideal partner for today’s digital marketing challenges.
Socially Powerful
We understand attention. What began as an influencer marketing agency has transformed into a global social agency built to help brands untangle the complex interplay of social media platforms, influencer marketing, paid media and advertising, whil...
50+
London, New York, Beijing
Best for:
Medium and Large Brands
Socially Powerful
We understand attention. What began as an influencer marketing agency has transformed into a global social agency built to help brands untangle the complex interplay of social media platforms, influencer marketing, paid media and advertising, whil...
Expert Tips to Help You Choose the Right B2B Marketing Agency
With that said, how do you choose the right B2B marketing agency? With numerous agencies offering a variety of services, finding the one that aligns with your business needs and objectives can be challenging. To help you make an informed choice, here are expert tips to guide you in selecting the right B2B marketing agency:
Define Your Goals and Objectives
Clearly outlining what you aim to achieve with your marketing efforts is essential for selecting the right agency. Goals can vary widely, from brand awareness and lead generation to conversion optimization.
For example, Disruptive Advertising starts every campaign with a discovery call to deeply understand their clients' primary goals. This initial step helps in crafting tailored digital marketing strategies that align with specific business objectives. By identifying your key goals, you can seek an agency that specializes in those areas, ensuring they have the expertise to meet your needs effectively.
Assess Industry Experience
Industry experience is crucial when choosing a B2B marketing agency. Agencies with a proven track record in your industry will understand the unique challenges and opportunities, providing more tailored and effective strategies.
For instance, Viral Nation, with its extensive experience in influencer marketing, successfully elevated Smartwater’s brand visibility through a multi-faceted campaign that generated 67k engagements in just two days.
Viral Nation and SmartWater collaboration
Similarly, Disruptive Advertising has demonstrated expertise in PPC management, achieving significant results for clients like Sports Card Zone, which saw a 27k return on ad spend within a month. Such examples highlight the importance of choosing an agency with relevant industry experience.
Evaluate Their Services and Capabilities
Ensure the agency offers a comprehensive range of services that match your needs. The right mix of services is essential for a cohesive marketing strategy. For example, SmartSites provides a full suite of digital marketing services, including SEO, PPC, content writing, and social media management. This diverse offering enables them to create multi-channel campaigns tailored to each client's unique requirements.
Check Case Studies and Client Testimonials
Reviewing case studies and client testimonials can provide insights into an agency’s approach, creativity, and ability to deliver results. For instance, Sociallyin’s case study with Samsung Display showcases their ability to revitalize an unengaged community through a new content strategy, resulting in 2.2 million impressions across multiple platforms.
Client testimonials, like those from Lumenis and Yak Access, further validate the agency’s effectiveness and client satisfaction.
Understand Their Strategic Approach
Inquiring about an agency’s strategic planning process is essential to understand how they will achieve your marketing objectives. A good agency will take a data-driven approach, conducting thorough market research and competitor analysis to develop customized strategies.
Most Effective B2B Marketing Strategies
While B2B marketing calls for a different approach than, for example, B2C marketing, many of the same marketing strategies can still be effective. As such, all of the following strategies can be used:
- Search engine optimization (SEO)
- Social media marketing
- Website design
- Paid ads
- Content marketing
Even influencer marketing can deliver results.
Basically, you’ll just need to apply them slightly differently. To give you an idea, here are examples of how some of the agencies have used these traditional strategies for B2B marketing.
Paid Ads and Social Media Marketing
When KPMG Spark partnered with Disruptive Advertising, they created a paid social ads strategy from scratch. They focused on Facebook and LinkedIn specifically. Channels like Instagram and TikTok that are generally not associated with B2B were ignored. They also set aside a longer time to gather leads.
Over a period of just over two years, they managed to generate nearly 5,000 leads, of which almost 400 were closed. The average retention per lead was 15 months (also indicative of the B2B space).
KPMG Spark partnered with Disruptive Advertising
Website Design and SEO
Website design and SEO typically go hand in hand. These are two of the areas that SmartSites excels in. However, the challenge of designing websites for B2B businesses is that you often need to include technical info which can easily impact the overall user experience negatively.
For example, in the case of Arcarius, they wanted to add advanced functionality too. They needed to add a feature that allowed them to pull up a credit report once a contact form was completed. The team at SmartSites took on the challenge and used WordPress, a user-friendly platform, to create their new website.
They also implemented a content-heavy SEO campaign. The result — site traffic increased by over 450%, while organic search traffic increased by 571%.
Arcarius partnered with SmartSites
Content Marketing
When it comes to content and B2B marketing, you really need to offer value. A short, social media post on Instagram won’t cut it. Now, if your client is Salesforce, the stakes are even higher.
B2B businesses also typically rely on face-to-face interaction, which poses another challenge for content marketing. How do you create content not to be consumed digitally?
However, the pandemic forced many B2B businesses to rely more on digital interactions. And, when Salesforce had to cancel one of their biggest customer touchpoints, they moved their flagship basecamp event online and learned that digital content works for B2B audiences too.
Instead of sticking to the old blog post format or webinar, Velocity Partners created a late-night talk show format. They used quick-fire segments, quizzes, interviews, and graphics to prevent it from turning into just another talk show. It forced the team to dig deep and scripting played a key role. The end result was — 14 teaser videos, 20 blog posts, 18 emails, 18 LinkedIn ads, and a handful of landing pages too.
In total, 175 assets were created within 11 weeks. Registrations flooded in before the live events and Salesforce could successfully nurture quality leads.
Velocity Partners
Revolutionizing B2B Marketing: Leading Agencies and Their Cutting-Edge Strategies
The landscape of B2B marketing agencies is as diverse and dynamic as the industries they serve. From Sociallyin’s social media services in Atlanta to Moburst's globally recognized full-service offerings, these agencies demonstrate a robust capability to adapt and excel in various aspects of B2B marketing.
Their success stories, ranging from managing complex challenges to transforming B2B tech companies into brave brands, reflect a deep understanding of their clients' needs and the evolving digital landscape.
As these case studies show, effective B2B marketing transcends traditional strategies, requiring a tailored approach that resonates with specific audiences and achieves measurable results. With their specialized skills and innovative methods, these agencies are not just solving marketing problems; they are redefining what it means to be a leader in the B2B marketing space.
Explore Leading B2B Marketing Agencies Across the U.S.
Our Agency Hub curates top B2B marketing agencies in major U.S. cities and states, each renowned for their specialized expertise in fostering business-to-business relationships and driving commercial growth. If you're looking to enhance your B2B marketing strategy or expand your professional network, these agencies have a proven track record of success. Navigate through our comprehensive listings:
- Digital Marketing Agencies in New York: Tap into sophisticated B2B marketing strategies in the heart of the U.S. business and media landscape.
- Digital Marketing Agencies in Florida: Find leading agencies skilled at navigating the complexities of B2B markets in this rapidly growing region.
- Digital Marketing Agencies in Texas: Explore agencies with a robust approach to B2B marketing, serving a diverse and dynamic industrial environment.
- Digital Marketing Agencies in San Diego: Gain from advanced B2B marketing techniques in a vibrant and expanding economic setting.
- Digital Marketing Agencies in Los Angeles: Collaborate with top firms that specialize in creative B2B marketing solutions in the entertainment capital.
Conclusion
While influencer marketing has traditionally been associated with consumer brands, its effectiveness in the B2B sector relies on a nuanced understanding of target audiences and strategic influencer selection.
Agencies specializing in B2B influencer marketing offer tailored campaigns that resonate with business decision-makers, leveraging data-driven insights and creative excellence to achieve measurable results. B2B brands looking to take their marketing to the next level can look no further than the five agencies we’ve highlighted here.
Frequently Asked Questions
What are the top B2B marketing agencies?
Our list above shows the top B2B marketing agencies today, with Viral Nation, SociallyIn, Thrive Internet Marketing Agency, Disruptive Advertising, and SmartSites leading the pack. Because each agency has distinct offerings and strategies, there is no definite “best” among the list. The best agency for your business is the one that has the services, approach, and style that aligns with your marketing goals.
What is a B2B marketing agency?
B2B firms are businesses (the first B) that sell products to other businesses (the second B), as distinct from consumers. Businesses that sell goods to everyday consumers are called B2C firms. B2B marketing agencies provide marketing solutions and advice to these B2B firms. They have different needs from B2B companies to match their different client types.
Why do you market a B2B company?
Marketing to B2B companies can be very different from marketing to more typical B2C companies – having other businesses as clients offers challenges B2B companies don’t face. While some industries may have a near-monopoly, with clear supplier-customer supply chains, in others, there may be many competing suppliers, all looking to make the most of limited sales opportunities. In this case, B2B marketing is just as vital to a firm’s success, as it is for B2C companies in a competitive market.
What is an example of B2B marketing?
Although B2B marketing may not be as apparent to the average person as B2C marketing, you will find much of it, both online and offline. A trade show is a traditional example. Businesses set up stands to advertise their product, give demonstrations, and make sales to other companies. You can find many examples online, as well. Many B2B companies have websites, providing information about their products. LinkedIn is the social venue of choice for B2B marketers, as business decision-makers spend time on that platform.
How do you find B2B customers?
To some extent, this depends on your industry. Some sectors consist of a few large players, with few competitors, making it obvious which firms you wish to make your B2B customers. In more competitive industries, however, B2B firms must work harder to find clients. The B2B agencies we have covered here can help with this. You might need to be more proactive in your advertising:
- Participating in relevant LinkedIn groups
- Running an industry podcast
- Attending conferences, trade shows, and industry meet-ups
- Using hashtags well
What is the B2B model?
The B2B model recognizes that businesses often act like customers for goods and services. And as a result, some firms specialize in selling their products to other businesses, rather than everyday consumers. These products often help the purchasing companies make the goods they sell (or services they perform) for end consumers. In some cases, there may be several B2B firms in the chain before a company finally acts as a B2C business. B2B firms supply raw materials for B2C firms.
