When selecting an influencer for a marketing campaign, HypeFactory looks directly at influencers that can reach the right target audience and not just the top influencers. While planning a marketing campaign HypeFactory analyzes the audience and following of up to 12 million different influencers across platforms such as Instagram, YouTube and TikTok.
In order to plan marketing campaigns and analyze results, HypeFactory uses its own cutting-edge technology based on neural networks and Artificial Intelligence. It focuses on real capacity (OTS) estimates of each influencer using 38 metrics as well as unique hyper-targeting for the most effective results. HypeFactory technology also uses over 53 patterns of behavior to detect suspicious activity. It is a machine-learning technology that constantly updates and learns to recognize new types of fraudulent activity. It can detect bots, analyze an influencers’ following and show when they achieved such following, as well as anytime an influencer sees a loss in fraudulent followers.
HypeFactory focuses on APIs and automation in order to integrate effectively with the analytical technology and services we provide. This plus access to a huge amount of analytical data can help to choose the right promotional channel, build the advertising campaign as well as allow for measuring and adjusting campaigns based on objective results and factors.