If you’re looking to engage your audience on social media, user-generated content is a great form of content to add into your marketing strategy.
Because user-generated content gives your customers an idea of how your product or service will actually fit into their lifestyle, it provides a great way to resonate with your audience through authentic content.
However, gathering all of that content yourself can be tedious, which is where UGC platforms come in. We’ve put together a list of the top 10 user-generated content platforms to help you find the best one for your content strategy.
Top 10 UGC Platforms for Brands in 2022:
What is User-Generated Content?
User-generated content (UGC) is any form of content—photos, videos, text, reviews—that was created by real people rather than brands.
In turn, this provides a great opportunity for brands to then re-share that content on their own social networks to engage their audiences and provide a real-life look into their products/services.
Bringing UGC into your social media content strategy is a great way to make your feed feel more realistic, rather than including only staged photos or photos of models.
Take a look at this example of UGC from Hollister Co.:
They’ve added their own caption and then tagged the original account beneath it. If you head over to the original account, you can see that she tagged Hollister Co. in her original post as the dress she’s wearing is from that store.
Having content like this helps give each marketing channel a more authentic feel. But again, it can take time compiling all of this content for your strategy.
This is where UGC platforms come in.
Benefits of UGC Platforms
Before we dive into the top 10 UGC platforms, let’s go over some of the benefits. Because many of these are paid tools, we want to give you all the information you need to decide if it’s worth adding one of these platforms into your marketing budget.
UGC is good for your strategy.
User-generated content is proven to help boost conversions, make customers feel better about making a purchase, and increase customer engagement. In fact, Millennials trust UGC 50% more than content that was created by the brand itself.
This is because authentic user-generated content is created by real people who actually purchased—and loved—a product or service. It’s word-of-mouth marketing at its finest.
Furthermore, UGC is relatable content. It’s not all styled shoots and professional models. UGC is about real people and content creators sharing customer photos of a product out in the real world, not in a studio.
So working with a user-generated content platform is a no-brainer for brands who really want to ramp up their customer-created content.
UGC platforms save your team time.
Furthermore, UGC platforms save your team so much time. No more digging through all of your tagged photos and customer reviews to find the right ones. With a platform dedicated to pulling all of the best UGC for your team to choose from, they’re able to spend more time on other aspects of your social media strategy.
UGC platforms already have the right connections.
Many UGC platforms have their own creator network for getting UGC created specifically for your brand. So if you’re struggling to get customer content, working with a platform’s creator network is a great place to start as they already have the right connections in place.
Top 10 UGC Platforms in 2022
Now that you know why UGC platforms can be so valuable to your marketing team, let’s go over the top ten tools you might want to explore. Each tool has its own features and offerings, so pay attention to each one so you can find the best platform for your brand.
Yotpo is an ecommerce marketing platform with a number of different service offerings, UGC being just one of them. With Yotpo, your team can easily set up SMS marketing campaigns, create loyalty and referral programs, and ramp up your visual marketing with user-generated content.
With Yotpo, you can do more than gather user-generated content to share on social media. You can also showcase customer photos on your website’s homepage, product page, checkout page, and more.
Other features include:
- A customizable UGC widget to create photo collages
- Analytics to see how your content is performing
- Easy Instagram curation for sharing UGC right to your Instagram feed
Pricing: Yotpo has a completely free plan for brands just starting out with UGC. Their premium plan starts at $9/month.
Trend works a bit differently from Yotpo. Instead of online software that helps you to gather and share UGC, they connect brands to content creators who actually create each piece of content for the brands to share.
With this option, Trend has compiled its own creator network that influencers can apply to join, and brands pay per creator that they work with.
Features of Trend include:
- A dense network of 3,700+ creators that ensures you get awesome online content
- The ability to customize what types of content you want so it meets your marketing goals
- Content rights for all creator-generated content so you have UGC at every marketing touchpoint
Pricing: Starts at $100/creator.
Taggbox is an awesome service for collecting and curating UGC across a number of marketing touchpoints, from your social networks to email campaigns to websites and product pages to so much more.
When working with this tool, there are four main offerings you can choose from:
- Display: Create a displayable social media wall for your brick-and-mortar store
- Widget: Build widgets with UGC, social feeds, reviews, and more to place on your website
- Taggshop: Make your UGC shoppable with an Instagram shop, product page gallery, and more
- UGC Rights: Easily get UGC content rights from the original creators to repurpose on your feeds
Select one or more of their service options to get the most out of this UGC platform.
Pricing: Each of their main offerings has a different price point. Display starts at $249/month. Widgets has a free plan with premium plans starting at $24/month. Taggshop creates a custom price depending on your needs. Rights Management starts at $79/month.
4. Pixlee TurnTo
Pixlee who recently joined forces with TurnTo, another online marketing platform that offers a number of different services. If you land on the TurnTo website, they now have “Pixlee” listed as one of their products, leading you directly to Pixlee’s site and its UGC tools.
With Pixlee, your brand can easily collect, curate, get the rights for, and publish UGC on your own feeds. It even offers analytics to help you measure the success of your UGC campaign.
Other features include:
- The ability to automatically gather images using a specific hashtag
- Spam and brand protection filtering to ensure you only end up with high-quality UGC
- Shopping tools that allow you to connect products to user-generated images
Pricing: Pixlee doesn’t have their pricing on their website. Instead, they prefer interested parties to request a demo to learn more about their service.
Bazaarvoice has solutions for brands looking to ramp up their user-generated content, but that’s only a fraction of their service offerings.
They’ve dubbed themselves a shopper engagement platform, with the ability to help brands put UGC in front of their customers, pull off product launches, boost sales and conversions, and more.
Features of Bazaarvoice include:
- Customers can add photos to their ratings and reviews
- Past purchasers have the ability to answer potential customer questions
- The ability to put UGC at every stage of the customer journey
Pricing: Bazaarvoice also doesn’t publicize their pricing, asking customers to instead request a demo to start the process.
TINT is an awesome platform for basic UGC collection, storing, and publishing. When we say basic, though, we don’t mean primitive—we simply mean that TINT has all the features you need for core UGC marketing.
While they may not have software for accepting photos with product reviews, creating, UGC widgets, and the like, their tools are perfect for gathering organic UGC, getting content rights, publishing and promoting content, and more.
Other great features include:
- The ability to create omnichannel UGC marketing campaigns
- AI that helps you find the highest-quality UGC for your brand to repurpose
- A number of integrations that seamlessly work TINT into your marketing stack
Pricing: TINT asks interested customers to request pricing information via a contact form on their Pricing page.
CrowdRiff is a UGC platform that focuses on travel and tourism companies, helping them increase user engagement through photos and content that travelers have created.
Businesses in the travel and tourism space are able to use this tool to create an online presence that attracts their target audience and works to ramp up click-through rates and conversions.
- The ability to source UGC and get permission for sharing
- A dashboard for viewing and managing all UGC in one place
- Analytics and metrics to help you measure overall performance
Pricing: CrowdRiff asks customers to request a free demo to learn more about pricing and signing up for their service.
Olapic, recently acquired by Social Native, offers two main services: one surrounding UGC and another for creating short-form videos. This is a great option for brands looking to kill two birds with one stone.
With Olapic’s UGC tools, brands can gather UGC for every aspect of the marketing journey: Website, ads, social media, email marketing, and more. They have website widgets, a UGC library for you to manage, the ability to create offline ads with your UGC, and more.
Other features include:
- Syndication capabilities allowing brands to place UGC on retail partner sites
- A number of gallery options for putting your UGC front and center on your website
- Machine learning that helps you pinpoint where your content will perform best
Pricing: Olapic has an option to request a demo to learn more.
Stackla is another recent acquisition, having joined Nosto. Stackla has dubbed itself a visual content engine, helping brands to find, manage, and share UGC across all marketing touchpoints.
Stackla’s content discovery tools allow brands to gather a large library of UGC, sourcing content from more than 25 social networks. Get content rights for stress-free resharing, organize your content with their digital asset manager, and more.
Other great features include:
- An influencer marketing platform that helps you turn real customers into authentic influencers
- Predictive AI that helps your brand save time with gathering and publishing UGC
- Easy-to-use digital asset management for keeping your UGC library organized
Pricing: Stackla has an online form interested customers can use to request a demo and gather more information.
Wyng is the last UGC platform on our list, and it’s another tool that has a couple of different marketing tools, UGC being only one of them. Brands interested in Wyng also get the ability to create microexperiences with their templates and experience builder.
However, Wyng’s UGC tools are extremely useful as well. Users can collect UGC, then create galleries, shoppable experiences, product detail pages, email and ad creative, and more with the content they’ve aggregated.
Other great features include:
- The ability to collect UGC by filtering usernames, hashtags, and more across various platforms
- Options for linking UGC to the products featured in the visuals
- Personalized experiences based on customer data you’ve already collected from your audience
Pricing: Wyng has not publicized their pricing. Interested parties can request a demo to learn more.
Increase Social Media Conversions With a UGC Platform
Start taking social selling more seriously with user-generated content. Find a UGC platform from the list above and test it out or request a demo to discover if it makes sense for your business and your marketing team. Then start gathering and promoting your UGC to ramp up conversions and engage your audience.
Frequently Asked Questions
What are the different types of UGC?
There are a few different types of UGC that you might consider using for your brand’s marketing:
- Reviews and testimonials
- Blog content
- Case studies
- Hashtag marketing campaigns
How do you get UGC?
If you’re looking to ramp up your brand’s UGC on your social channels, you might be wondering where to get UGC in the first place. There are a few ways you can do this.
First, pay attention to social media photos that your brand gets tagged in. This is a great place to start. You can also promote a hashtag and ask customers to use that hashtag when they share UGC so you can easily find it. Another way is to simply ask customers to leave a review or share photos/videos of your products/services.
Why is UGC effective?
UGC is effective because it gives consumers a realistic look into a brand’s product/service offerings. One study shows that 79% of people say that UGC helps them make purchasing decisions.
The bottom line is that user-generated content has a major impact on your conversion rates, and it should be a bit part of your online strategy.
How can you ask for UGC?
This is a great question. The best place to start is by putting a hashtag in your Instagram bio for people to use in order to be featured. You can also create flyers for your brick-and-mortar store with information about how to share your own product photos.
You can also ask for reviews alongside product photos so customers can view the product in real life while viewing the product page. Or you can start by offering some kind of incentive to customers who provide you with a photo, video, review, etc.
What is the best UGC platform?
It’s hard to answer this without knowing what your specific goals and objectives are. All ten that we outlined within this post are great UGC platforms to explore. The best thing to do is look through the available features within each platform to find out which is going to work best for your brand.