Top 29 YouTube Marketing and Channel Management Tools for 2024

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Running a successful YouTube channel takes a lot more than just coming up with a topic and sharing a video. With the tough competition on the platform, you need to spend time marketing and managing your channel to bring in new followers and make sure the followers you have are getting a great user experience. That's what makes the difference between a channel that gets more views and more followers by the day and one that falls flat. But most YouTube creators don't take the time to do these things, which is why there are only a ever a handful of breakout YouTube stars at a time. That's why we've put together this list of 29 YouTube marketing and channel management tools that will set you up for a brilliant 2024.


YouTube Marketing and Channel Management Tools

YouTube is a powerful platform for bloggers, vloggers, YouTube influencers (of course), and eCommerce business owners. The platform is part social media, part search engine. In fact, it's the second largest search engine around, second to Google. With more than 2.1 billion monthly active users, it's no surprise that YouTube is such a robust platform for those who want to make some money—a little or a lot!

But there are a lot of moving pieces involved in creating a successful YouTube channel. Not only do you have to come up with great YouTube content ideas but you also have to market your channel so you can continue to get more YouTube subscribers. And, as if that weren't enough, you still have to manage your YouTube channel to ensure that the subscribers you get stick around. Fortunately, we've got something to help. Here are 29 of the best YouTube marketing and channel management tools we've found to get your YouTube channel set up for a successful 2024 and beyond.

Top
youtube marketing tools
2024

1. Brandwatch Social Media Management

Brandwatch Social Media Management

Cost: Book a meeting to learn more about their pricing plans. 

Brandwatch is a comprehensive YouTube Marketing and Channel Management platform trusted by some of the world’s largest brands. At its core, it equips you with everything you need to effectively discover, attract, and engage your YouTube audience.

Brandwatch’s standout feature is its integrated content calendar, which serves as the nerve center of your YouTube marketing efforts. It seamlessly blends collaboration, content approval flows, and a digital asset library into one intuitive interface. This ensures the delivery of high-quality, on-brand content across your YouTube campaigns and teams. With user-defined roles, you can control who approves content before it goes live, ensuring precision in your YouTube strategy.

Brandwatch Social Media Management
4.8 out of 5 stars
A consumer intelligence platform, a social media marketing platform, and an influencer marketing platform were all acquired and forced to play well with each other—and they do!
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
5.0
Ease of Use
4.5
Support
5.0
Overall Score
4.8
Features & Pricing
Analytics
Automated Publishing
Content Management
Keyword Filtering
Multi-Account Management
Post Scheduling
Social Media Monitoring
Hashtag Tracking
Sentiment Analysis
Reputation Management
Social Media Management
Price on request
Pros and Cons
Consumer Intelligence product uses social listening to help brands understand what people want
Audience tools give deep insights into the aggregate AND individuals
Newly added TikTok support goes further than you’d expect
Confusing array of products and services from three different companies
No multi-channel posts; you have to add a post to a channel one at a time
Best for: Mid to Large-sized Businesses
Brandwatch Social Media Management
4.8 out of 5 stars
A consumer intelligence platform, a social media marketing platform, and an influencer marketing platform were all acquired and forced to play well with each other—and they do!

2. Loomly

Loomly

Cost: Prices range from $26-$269/month. 

Loomly, the comprehensive social media management platform trusted by over 23,300 marketing teams worldwide, stands out as an indispensable tool for your YouTube Marketing and Channel Management efforts. Loomly’s integration with YouTube ensures your channel stays active and engaging with your audience on one of the most popular social platforms. 

Efficiency is one aspect where Loomly excels. Its Content Library feature puts all your YouTube assets in one accessible place, ensuring seamless and effective collaboration with your team. But a stand-out feature has to be the Post Builder. This feature enables you to create YouTube posts where Loomly will preview the content and optimize the video with titles and tags, ensuring your content performs at its peak. The feature also works for YouTube Shorts.

Loomly
4.8 out of 5 stars
One of the social media management platforms we’ve seen is also the easiest to use and designed to meet any sized marketing need.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.8
Ease of Use
5.0
Reporting
4.5
Overall Score
4.8
Features & Pricing
Analytics
Automated Publishing
Contact Management
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling
Customer Engagement
Multi-User Collaboration
Reporting/Analytics
Price starting at:$32
Pros and Cons
Post creation process leaves nothing to chance: every aspect is well thought out
Multiple social calendars eliminate confusion/accidental postings
Workflow templates are suitable for large teams and one-person operations
Reporting could use more audience insights
Best for: Literally everyone: Creators, Brands, Agencies, Marketing teams and solo freelancers, Franchises
Loomly
4.8 out of 5 stars
One of the social media management platforms we’ve seen is also the easiest to use and designed to meet any sized marketing need.

3. Sendible

Sendible

Cost: Free 14-day trial, prices range from $29-$199/month; custom packages available

For creators that use multiple social media platforms or agencies that manage several clients, Sendible is an excellent choice to streamline and simplify accounts in one dashboard. Sendible supports integration with most social media platforms, including YouTube.  Tools for YouTube include scheduling video posts, generating performance reports, and monitoring and responding to comments on your channel. As a bonus, as a Sendible client, you get direct access to Canva, Google Drive, and Dropbox, so you can create and manage all your content easily.

Sendible
4.8 out of 5 stars
Sendible’s ease of use and social scheduling capabilities make the platform ideal for businesses of all sizes, from sole traders to enterprises and agencies. No matter who you are, you will find a plan suitable for your needs, with each plan including all you need to manage your social accounts but scaling to add those additional features needed by larger organizations.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.6
Ease of Use
5.0
Reporting
4.9
Overall Score
4.8
Features & Pricing
Analytics
Automated Publishing
Content Management
Keyword Filtering
Multi-Account Management
Post Scheduling
Price starting at:$25
Pros and Cons
Excellent social scheduling features
Smart queues ensure you always have evergreen content to share
Centralized social engagement platform
Canva and other useful integrations
Value for money
Pricing tiers can be confusing
Best for: Businesses of all sizes and agencies
Sendible
4.8 out of 5 stars
Sendible’s ease of use and social scheduling capabilities make the platform ideal for businesses of all sizes, from sole traders to enterprises and agencies. No matter who you are, you will find a plan suitable for your needs, with each plan including all you need to manage your social accounts but scaling to add those additional features needed by larger organizations.

4. Agorapulse

Agorapulse

Cost: Free trial, price ranges from $49–$249/month.

Agorapulse is a social media management tool that has some excellent features to help you manage your YouTube channel. You can find and deal with trolls, engage with fans in real-time, and monitor your accounts. Agorapulse lets you save YouTube replies that you regularly use so you can easily moderate and respond to comments.

Agorapulse
4.5 out of 5 stars
Agorapulse is a social media management platform stocked full of features for individuals, businesses, and enterprises. Their added listening tool helps users monitor brand mentions. Features include a variety of ways to publish content, reporting, analytics, and more.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.0
Ease of Use
4.6
Support
4.8
Overall Score
4.5
Features & Pricing
Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Keyword Filtering
Multi-Account Management
Post Scheduling
Reporting/Analytics
Social Media Monitoring
Competitive Analysis
Scheduling
Social Media Calendar
Social Media Management
Team Workflow & Collaboration
Social Media Listening
Price starting at:$49
Pros and Cons
Easy social media management
Simple platform
Makes it easy not to double reply etc
Lack of post editing features
Limited third party integrations
Engagement platform can be difficult to use
Best for: Mid-sized agencies, mid-sized businesses and some enterprise brands.
Agorapulse
4.5 out of 5 stars
Agorapulse is a social media management platform stocked full of features for individuals, businesses, and enterprises. Their added listening tool helps users monitor brand mentions. Features include a variety of ways to publish content, reporting, analytics, and more.

5. Birdeye

Birdeye

Cost: Fill out their form to learn more about your optimal pricing.

BirdEye offers a comprehensive suite of features to help you maximize your YouTube presence. Thanks to its seamless integration with YouTube, BirdEye allows you to perform a wide range of actions when managing your channels.

The use of Artificial Intelligence (AI) sets BirdEye apart. Its AI-powered content generator empowers you to craft engaging YouTube posts that resonate with your industry and target audience. Contextually relevant image recommendations based on prompts make your thumbnails visually appealing, enhancing their impact.

Birdeye
4.8 out of 5 stars
Birdeye is a reputation and customer experience platform for local businesses. We’ve included it in the Social Media Marketing section of our reviews because it includes a comprehensive Social Media module, that includes most of the features offered by standalone social media marketing platform competitors. 
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.9
Ease of Use
4.8
Reporting
4.8
Overall Score
4.8
Features & Pricing
Social Media Management
Review Management
Review Generation
Online Reputation Management
Customer Messaging
Referral Marketing
Website Chat
Google Reviews
Google My Business
Facebook Reviews
Business Listing Management
Customer Experience
Price starting at:$299
Pros and Cons
Offers a comprehensive range of tools to assist businesses to grow
Social tools are simple to use, yet powerful
The unified inbox makes it easy to keep track of any issues
Has incorporated AI throughout, to expand the usefulness of its tools
Social features are only included in the most expensive plan.
Expensive if you include all the add-ons
Best for: Businesses of all sizes. Pick and choose the add-ons according to your needs and budget
Birdeye
4.8 out of 5 stars
Birdeye is a reputation and customer experience platform for local businesses. We’ve included it in the Social Media Marketing section of our reviews because it includes a comprehensive Social Media module, that includes most of the features offered by standalone social media marketing platform competitors. 

6. TubeBuddy

TubeBuddy

Cost: Free trial, price ranges from $4.80–$23.99/month.

TubeBuddy is a browser extension for Chrome, Firefox, and Opera with more than 60 features designed to help you manage your YouTube channel easily. TubeBuddy includes features for keyword research, tags, productivity, analytics, bulk processing, video SEO, and a lot more. We really love the advanced keyword research, A/B testing, and post scheduling features. TubeBuddy is a great option for handling the repetitive tasks that come along with making videos.

Within TubeBuddy, you’ll find two awesome channel and video analytics tools: Videolytics and Channelytics. The Videolytics shows video and channel data like comments, ratings, total views, social media engagement, and even offers SEO insights and best practice recommendations to help you improve your videos. Channelytics shows you 30 days of data for views and subscribers in addition to video and channel insights through usage stats, a health report, and a retention analyzer.


7. VidIQ

VidIQ

Cost: Basic free plan, prices range from $7.50–$79/month.

VidIQ is an easy-to-use YouTube certified tool that can help you maximize watch-time, tags, and social media shares. It includes competitor analysis tools, keyword research, trending alerts, a YouTube thumbnail generator, video statistics comparisons, and a real-time overview of your channel’s stats.


8. YouTube Studio

YouTube Studio

Cost: Free

YouTube Studio is an excellent resource provided for free by YouTube. You can upload videos, get your channel analytics and performance insights, get video snapshots, and more. There’s also a YouTube Studio mobile app for iOS and Android so you can manage your YouTube channel no matter where you are. You’ll be able to check your video and channel performance, moderate comments, respond to comments, update video details like your YouTube video description and title, and even add custom thumbnail images and change your monetization settings.


9. YouTube Audio Library

YouTube Audio Library

Cost: Free

YouTube has a free Audio Library within YouTube Studio that’s filled with songs and sounds you can use to create just the right feeling for your YouTube videos. These songs and sounds are royalty-free so you don’t have to worry about infringing on anyone’s copyright.


10. Social Blade

Social Blade

Cost: Free plan, prices range from $3.99–$99.99/month.

Social Blade is one of the most well-known of our YouTube marketing and channel management tools. You can use this tool to get a better understanding of user growth and trends. It includes social media analytics and statistics, YouTube platform insights, and details about engagement on Twitter, Dailymotion, DLive, Facebook, and YouTube. With Social Blade, you can perform a competitive analysis of your YouTube channels to gain the insights you need to grow. Social Blade can even help you find out how much YouTubers are making on the platform. The best way to find that out, of course, is our YouTube Money Calculator.


11. LiveCaster 3

LiveCaster 3

Cost: $9.95/month or $37/year.

If you’ve ever wanted to go live on YouTube but the thought scares you to pieces, LiveCaster 3 can help. With this marketing and channel management tool, you can livecast your pre-recorded content. This is a game-changer for those of us who have a great idea that would be perfect for a livecast but who are a bit camera shy or get a little tongue-tied when we’re live. You can also livecast your pre-recorded content to Facebook for a little extra traffic boost.


12. YouTube Autosuggest

YouTube Autosuggest

Cost: Free

YouTube autosuggest is a great way to get new topic ideas, find additional keywords, and generally gauge interest in your topic. Just type your topic or keyword into YouTube’s search field and YouTube will automatically provide suggestions to you. The suggestions provided are given because of their popularity among YouTube users so they’re worth paying attention to. Once you have the search engine result you can look at the view count on the videos for those keywords to ensure that there’s enough interest to warrant putting in the effort to create a video of your own.


13. Repurpose.io

Repurpose.io

Cost: Free trial, prices range from $15–$125/month.

Repurpose.io is a web app that will help you easily repurpose your content across marketing channels. It will take any audio file you have and automatically create video content for your YouTube channel. You can even add captions to improve accessibility and capture those video viewers who don’t turn on their sound. This is an excellent tool if you’re already into podcasting and want to easily turn your podcasts into YouTube content.


14. JTV Digital

JTV Digital

Cost: Free UPCs, free ISRCs, no annual fees. Cost is 0.5 € per track upload and 0.2 € per track delivery per store.

If you’re a music influencer looking for a way to monetize your content, JTV Digital is a great marketing tool to check out. You can sell your music and earn a royalty every time your content is used on YouTube upload. This is an excellent way to earn a little extra money and get more exposure for your content.


15. Freedom

Freedom

Cost: Pricing is a bit of a mystery, but it looks like they keep 40% of your YouTube earnings.

With Freedom, you can publish YouTube content across social media platforms, fast-tracking your path to a larger YouTube audience. It includes features that can help you develop custom music, custom mobile games, and more. If you want to grow your YouTube channel and earn money while you’re at it, Freedom is a great marketing and channel management tool to check out.


16. Google Analytics

Google Analytics

Cost: Free

Google Analytics is a free analytics service that, when linked with your YouTube channels, can provide detailed insights into your channel’s performance. You’ll get reports on important metrics like bounce rate, traffic sources, and a ton more. When used with YouTube Analytics, you’ll get a complete picture of how your channel is performing so you can make data-driven marketing decisions and better manage your YouTube channel.


17. Bit.ly

Bit.ly

Cost: Free plan, pricing starts at $8/month.

As a YouTube influencer or creator, you know that YouTube channel and video links can be, well, just super long and ugly. Bit.ly is a wonderful tool that lets you keep your YouTube video links short and easy to type or remember. Bit.ly even offers analytics so you can track how many times your Bit.ly link was clicked, as well as the browsers, platforms, and locations that accessed it. This will help you market your content better.


18. Canva

Canva

Cost: Free plan, pricing starts at $119.99/year.

Canva is a great YouTube marketing tool that helps you create stunning YouTube thumbnails that are sure to get attention. It has a simple interface with a drag-and-drop design tool as well as tons of layouts and templates.


19. YouTube Creator Academy and YouTube Services Directory

YouTube Creator Academy and YouTube Services Directory

Cost: Free

As you can probably tell by now, YouTube offers tons of free tools designed to help you market and manage your YouTube account, increase traffic to your channel, and grow your following. YouTube Creator Academy is where you’ll learn everything you need to know about marketing and managing your YouTube channel. You’ll learn how to quickly set up your channel, improve its search potential, and even monetize your YouTube content. In the YouTube Services Directory, you’ll find 3rd-party solutions for growing your channel. This might be video production companies, digital marketing agencies, distributors, and more.


20. PocketTube

PocketTube

Cost: Free

PocketTube is a subscription manager for iOS and Android as well as a browser extension for Chome and Firefox. This tool lets you organize your YouTube subscriptions into groups, making it easy to follow and watch YouTube videos from your competitors and other creators in your niche.


21. Tubics

Tubics

Cost: Pricing for creators is €99/month. Brands can get Tubics from €1990/month.

Tubics is a YouTube SEO tool that provides keyword suggestions, real-time content analysis, competitor analysis, A/B testing for YouTube thumbnails, tag suggestions, and more. It’s quick to set up and has an intuitive, easy-to-use dashboard. If getting more views on YouTube is your goal, this YouTube SEO tool can help.


22. Ahrefs

Ahrefs

Cost: Free trial, pricing ranges from $83–833/year.

Ahrefs is an all-in-one SEO and marketing toolkit with a database of more than 640 million YouTube keywords. Just search for a keyword and you’ll get clickstream data metrics that include local and global search volume, clicks, click percentage, CTR, search volume, and more.


23. ViralStat

ViralStat

Cost: Free trial, pricing ranges from $23–$799/month.

ViralStat lets you track, analyze, and compare profiles or videos on YouTube as well as Facebook and Instagram. You’ll be able to see what’s trending, monitor views, likes, dislikes, growth, comments, and more. Plus, you can sort and filter YouTube videos by keywords, publish time, and other engagement metrics.


24. SEMrush

SEMrush

Cost: Free trial, price ranges from $99.95–$449.95/month.

SEMrush is one of the best SEO tools around. It’s an all-in-one solution for SEO, competitive research, PPC, content, and social media. The analytics tools will also provide an overview of your website’s performance. If you’re looking for a top-notch tool to improve your SEO and YouTube content, SEMrush is worth a closer look.


25. Keyword Tool

Keyword Tool

Cost: Free version. Pricing for paid plans ranges from $69–$159/month.

Keyword Tool might look simple, but it’s an awesome SEO tool you can use to find keywords that will get you more views. You can even try out phrases and words in multiple languages to find keyword ideas that you might miss.


26. 3Play Media

3Play Media

Cost: Pay-as-you-go plan available. Enterprise pricing available on request.

3Play Media provides high-quality captioning and transcription, translations and subtitling, and audio description assistance. Having accurate captioning and transcriptions is not only great for accessibility but can be useful to add to video descriptions to improve the searchability of your video content.


27. Vidooly

Vidooly

Cost: Pricing ranges from $9 for creators to $999 for brands.

Vidooly is a video analytics platform for publishers and advertisers that provides ridiculously detailed insight into your audience’s behavior. You can find high-performing tags and tag suggestions, upload times, details about audiences across social media platforms, and more. Vidooly is an excellent tool for creators who just love digging into data.


28. YouTube Creators

YouTube Creators

Cost: Free

YouTube Creators is a free resource of production facilities open to YouTube creators with more than 10,000 subscribers. You’ll find inspiration, options for collaboration, video production support, and tons of resources and support.


29. BuzzSumo

BuzzSumo

Cost: Free trial, pricing ranges from $99–$299/month.

If you’ve ever struggled to come up with content for your next YouTube video, BuzzSumo can help. With BuzzSumo’s social search feature, you’ll be able to find out what’s trending on YouTube so you can jump on that trend with the content that your audience wants to see. BuzzSumo also clues you in to YouTube influencers with engaged audiences and authority so you can reach out to collaborate.

BuzzSumo
4.5 out of 5 stars
BuzzSumo is a leading content marketing tool. This platform helps provide content research and performance insights worldwide. BuzzSumo partners with Facebook, Twitter, Pinterest and Reddit and also scans content, incluenders, trending news stories, and more.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.6
Ease of Use
4.4
Support
4.4
Overall Score
4.5
Features & Pricing
Audience Segmentation
Competitive Analysis
Configurable Alerts
Customer Engagement
Dashboard
Impact Scoring
Influencer Tracking
Reputation Management
Trend Tracking
Price starting at:$159
Pros and Cons
Excellent tools to build high-performing content
Powerful content suggestion tool
Easy-to-navigate interface
Expensive price points
Interface can be confusing when more features are added in
Best for: Publishers, brands, and agencies
BuzzSumo
4.5 out of 5 stars
BuzzSumo is a leading content marketing tool. This platform helps provide content research and performance insights worldwide. BuzzSumo partners with Facebook, Twitter, Pinterest and Reddit and also scans content, incluenders, trending news stories, and more.

About the Author
Jacinda Santora is a copywriter, marketing consultant, and owner of JMS Copy. She enjoys using her SEO expertise combined with experience in and a deep love for all things marketing to create high-quality marketing-related content