36 Best Social Media Marketing Platforms for 2024

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The number of global social media users have been increasing steadily for the past decade, and it’s predicted to reach almost 4.4 billion by 2025. Leading social networks like Facebook, Instagram, LinkedIn, Twitter, etc. have reshaped the lives of people at large. The way we communicate, exchange content, and spend time on the internet have changed significantly.

Not only did it transform our social interactions, but it has also impacted how brands approach marketing. Marketers have now found a new channel to connect and engage with their target audience, while businesses use social networking sites to promote their products. 

Considering that there are more than 200 active social media websites, it’s a challenging job, though, for businesses to maintain their presence on all the leading social networking sites actively. Even if they want to use only a few social networking platforms (let’s say only the top 5), it’s still a big task. For this reason, marketers and brands often turn to social media marketing platforms. With the help of one of the following tools, you can make your social media marketing more effective and profitable without having to sacrifice your own social life.


Best Social Media Marketing Platforms for 2024:

Top
social media marketing platforms
2024

1. Brandwatch Social Media Management

Brandwatch Social Media Management

Pricing: Brandwatch offers three plans: Consumer Intelligence, Social Media Management, and Influencer Marketing. Pricing is provided upon a meeting. 

Brandwatch is a social media marketing platform that offers a solution for marketers that want to inspire on social media. It offers weekly training sessions and real-time in-app chat, email, and telephone service. Brandwatch offers dedicated support on your daily workflows or social media strategy. 

Key Features:

  • A content calendar and campaign planner
  • Advanced analytics dashboards
  • Community management and in-app support
  • Social media advertising and competitor benchmark (Full Suite only)
Brandwatch Social Media Management
4.8 out of 5 stars
A consumer intelligence platform, a social media marketing platform, and an influencer marketing platform were all acquired and forced to play well with each other—and they do!
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
5.0
Ease of Use
4.5
Support
5.0
Overall Score
4.8
Features & Pricing
Analytics
Automated Publishing
Content Management
Keyword Filtering
Multi-Account Management
Post Scheduling
Social Media Monitoring
Hashtag Tracking
Sentiment Analysis
Reputation Management
Social Media Management
Price on request
Pros and Cons
Consumer Intelligence product uses social listening to help brands understand what people want
Audience tools give deep insights into the aggregate AND individuals
Newly added TikTok support goes further than you’d expect
Confusing array of products and services from three different companies
No multi-channel posts; you have to add a post to a channel one at a time
Best for: Mid to Large-sized Businesses
Brandwatch Social Media Management
4.8 out of 5 stars
A consumer intelligence platform, a social media marketing platform, and an influencer marketing platform were all acquired and forced to play well with each other—and they do!

2. Loomly

Loomly

Pricing: Loomly provides annual billing with monthly rates that begin at $26 per month (equating to $312 annually) and can reach up to $269 per month (totaling $3,228 yearly). There’s also an Enterprise package that can be inquired about separately. 

If you’re working as part of a bigger team, Loomly is a good choice as it focuses a lot on streamlining team management and its end-to-end post and ad history will ensure that every team member is on the same page. Trusted by thousands of marketing teams around the globe, they’ve helped global names like BMW, Porsche, and L’Oréal build their brands. It offers a long list of features to simplify brand and content management that includes tools like a central asset library, hashtag manager, and automatically generated post and ad previews. 

Key Features:

  • Automated publishing – Facebook, Twitter, Instagram, Pinterest, LinkedIn, and Google My Business
  • Analytics for all posts
  • Custom post ideas
  • Approval workflow and a commenting system
Loomly
4.8 out of 5 stars
One of the social media management platforms we’ve seen is also the easiest to use and designed to meet any sized marketing need.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.8
Ease of Use
5.0
Reporting
4.5
Overall Score
4.8
Features & Pricing
Analytics
Automated Publishing
Contact Management
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling
Customer Engagement
Multi-User Collaboration
Reporting/Analytics
Price starting at:$32
Pros and Cons
Post creation process leaves nothing to chance: every aspect is well thought out
Multiple social calendars eliminate confusion/accidental postings
Workflow templates are suitable for large teams and one-person operations
Reporting could use more audience insights
Best for: Literally everyone: Creators, Brands, Agencies, Marketing teams and solo freelancers, Franchises
Loomly
4.8 out of 5 stars
One of the social media management platforms we’ve seen is also the easiest to use and designed to meet any sized marketing need.

3. Sendible

Sendible

Pricing: Sendible offers plans starting at $29/mo for freelancers, $89/mo for startup agencies, and a $240/mo White Label option, each with a 14-day free trial. 

It is a multi-purpose social media management tool that does a lot of things. Sendible lets you manage multiple social media accounts, collaborate with your social media marketing team, and monitor brand mentions.

Key Features:

  • An all-in-one social media marketing platform.
  • You can create a social media marketing strategy with Sendible easily.
  • Powerful reporting simplifies tracking and analysis.
Sendible
4.8 out of 5 stars
Sendible’s ease of use and social scheduling capabilities make the platform ideal for businesses of all sizes, from sole traders to enterprises and agencies. No matter who you are, you will find a plan suitable for your needs, with each plan including all you need to manage your social accounts but scaling to add those additional features needed by larger organizations.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.6
Ease of Use
5.0
Reporting
4.9
Overall Score
4.8
Features & Pricing
Analytics
Automated Publishing
Content Management
Keyword Filtering
Multi-Account Management
Post Scheduling
Price starting at:$25
Pros and Cons
Excellent social scheduling features
Smart queues ensure you always have evergreen content to share
Centralized social engagement platform
Canva and other useful integrations
Value for money
Pricing tiers can be confusing
Best for: Businesses of all sizes and agencies
Sendible
4.8 out of 5 stars
Sendible’s ease of use and social scheduling capabilities make the platform ideal for businesses of all sizes, from sole traders to enterprises and agencies. No matter who you are, you will find a plan suitable for your needs, with each plan including all you need to manage your social accounts but scaling to add those additional features needed by larger organizations.

4. Planoly

Planoly

Pricing: The platform’s plans are “Starter” at $11.25/month for one user with limited features, “Growth” at $20/month for three users with unlimited uploads, and “Professional” at $36.50/month. All include a 7-day free trial. 

Trusted and loved by 5+ million users, Planoly is a comprehensive platform to schedule your content on Instagram, Pinterest, Twitter, and Facebook. As an official Pinterest and Instagram partner, it’s especially useful if you mostly post on these two channels. 

Key Features:

  • It offers powerful web and mobile apps.
  • You can use it to access basic and advanced analytics.
  • For improved engagement, it shares suggestions for the best time to post.
  • It has a wide range of image filters, designer templates, and stickers to help you create content.
Planoly
4.5 out of 5 stars
PLANOLY makes it easy to create, customize, plan and schedule content for Instagram, Pinterest, Facebook, and Twitter, as well as sell anything to anyone with a single click - no website needed.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.0
Ease of Use
5.0
Support
4.0
Overall Score
4.5
Features & Pricing
Analytics
Automated Publishing
Content Management
Multi-Account Management
Post Scheduling
Reporting/Analytics
Price starting at:$11.25
Pros and Cons
Straightforward setup for Instagram and Pinterest
Caters for Instagram posts, Stories, and Reels
Practical workarounds to improve linking on Instagram, particularly for social commerce
Facebook and Twitter integration is only via Instagram
Can only auto post to an Instagram Business account (not Personal or Creator)
Calendars remain separate for each social network
Best for: Businesses of all sizes who post to Instagram and Pinterest
Planoly
4.5 out of 5 stars
PLANOLY makes it easy to create, customize, plan and schedule content for Instagram, Pinterest, Facebook, and Twitter, as well as sell anything to anyone with a single click - no website needed.

5. Brand24

Brand24

Pricing: If billed annually, pricing start from $79/month up to $399/month with a option for free trial. 

It is another brand reputation management tool that is specifically designed to work with social networks. Brand24 tracks your brand mention on social networking websites, notifies you immediately, and lets you analyze how satisfied your customers are.

Key Features:

  • It is a powerful tool suitable for teams.
  • It monitors sentiment analysis.
  • You can measure customer satisfaction with Brand24 too.
Brand24
4.9 out of 5 stars
One of the industry’s leading social media monitoring tools goes beyond social to give brands a holistic view of their online presence and the conversations happening about them.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
5.0
Ease of Use
4.8
Support
5.0
Overall Score
4.9
Features & Pricing
Sentiment Analysis
Presence Score
Engagement Tracking
Trending Hashtags
Most-shareable Links
Finding influencers
Source and Topic Analysis
Mentions Volume
Reach Taracking
AI Reports
Most active sites/profile
Context of Discussion
Advertising Value Equivalency
Storm Alerts
Push Notifications
Discussion Leaders
White-labelled reports
Price starting at:$79
Pros and Cons
Social listening, but for the whole internet, ensures marketers never miss a mention anywhere
With its Emotion Analysis and real time alerts, can be an invaluable crisis communications tool
AI uses gathered insights to recommend real world action items marketers can execute
There’s a lot to unpack here, will take some time to get comfortable
Best for: Brands and Agencies of all sizes
Brand24
4.9 out of 5 stars
One of the industry’s leading social media monitoring tools goes beyond social to give brands a holistic view of their online presence and the conversations happening about them.

6. Birdeye

Birdeye

Pricing: Birdeye provides three monthly plans: Starter ($299), Growth ($399), and Dominate ($449), each offering escalating features. Discounts are applied for annual payments, and additional features can be included at extra costs.

Birdeye’s platform leverages AI-powered content generation to create engaging, industry-specific social media posts complemented by contextually relevant images. It offers a unified solution for multi-location social media management, enabling businesses to efficiently publish, engage, and analyze across platforms like Facebook, Instagram, LinkedIn, YouTube, and Google. The platform’s insightful analytics measure content performance, social reach, and engagement by location, equipping businesses with data to refine their social media strategies.

Key Features:

  • Social Publishing
  • Visual Calendar
  • Social Scheduling
  • Instant Notifications
  • Social Reporting
  • Centralized Inbox
  • Post Tracking
Birdeye
4.8 out of 5 stars
Birdeye is a reputation and customer experience platform for local businesses. We’ve included it in the Social Media Marketing section of our reviews because it includes a comprehensive Social Media module, that includes most of the features offered by standalone social media marketing platform competitors. 
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.9
Ease of Use
4.8
Reporting
4.8
Overall Score
4.8
Features & Pricing
Social Media Management
Review Management
Review Generation
Online Reputation Management
Customer Messaging
Referral Marketing
Website Chat
Google Reviews
Google My Business
Facebook Reviews
Business Listing Management
Customer Experience
Price starting at:$299
Pros and Cons
Offers a comprehensive range of tools to assist businesses to grow
Social tools are simple to use, yet powerful
The unified inbox makes it easy to keep track of any issues
Has incorporated AI throughout, to expand the usefulness of its tools
Social features are only included in the most expensive plan.
Expensive if you include all the add-ons
Best for: Businesses of all sizes. Pick and choose the add-ons according to your needs and budget
Birdeye
4.8 out of 5 stars
Birdeye is a reputation and customer experience platform for local businesses. We’ve included it in the Social Media Marketing section of our reviews because it includes a comprehensive Social Media module, that includes most of the features offered by standalone social media marketing platform competitors. 

7. Iconosquare

Iconosquare

Pricing: Iconosquare provides a complimentary trial, with plans beginning at $59 monthly. 

Iconosquare is an analytics tool that also caters to social media management, monitoring, and scheduling. As a result, Iconosquare delivers some of the most in-depth analytics we have ever seen. The main differences between its three pricing tiers (Pro, Advanced, and Enterprise) relate to the number of social profiles you can monitor, the number of hashtags and competitors you can observe, and the number of team members who can access your account. The higher plans also add a few additional capabilities, such as custom dashboards and PDF reports (company branded in the case of Enterprise).

Key Features:

  • Advanced analytics – Instagram, Facebook, Twitter, and LinkedIn
  • Multi-profile management from one dashboard – Instagram, Facebook, and Twitter 
  • Powerful scheduler – Instagram, Facebook, and Twitter
  • Insightful industry benchmarks for over 100 industries – Instagram and Facebook
Iconosquare
4.4 out of 5 stars
Manage your social media and your analytics all in one place with Iconosquare. Businesses and agencies can easily manage the performance of their content as well as analytics, posting, and more. The platform supports Instagram, Facebook, Twitter, LinkedIn and TikTok.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.4
Ease of Use
4.4
Support
4.4
Overall Score
4.4
Features & Pricing
Analytics
Automated Publishing
Contact Management
Keyword Filtering
Multi-Account Management
Post Scheduling
Social Media Management
Price starting at:$29
Pros and Cons
Evolving functionality
Industry benchmarks
Competitive analysis features
Excellent automated posts
Customer support may not be helpful
Some features may glitch
Some platforms are not included
Best for: Brands and Agencies
Iconosquare
4.4 out of 5 stars
Manage your social media and your analytics all in one place with Iconosquare. Businesses and agencies can easily manage the performance of their content as well as analytics, posting, and more. The platform supports Instagram, Facebook, Twitter, LinkedIn and TikTok.

8. Agorapulse

Agorapulse

Pricing: The platform offers three plans: “Standard” ($69/user/month), “Professional” ($99/user/month) with added features like Canva integration, and “Advanced” ($149/user/month) with enhanced tools. Each covers 10 social profiles with extra profiles at $15/month, and a 30-day free trial is included. Custom options are available. 

Agorapulse is another social media management tool for marketers that comes with a lot of features and is suitable for businesses of all sizes. You can use it to manage all social media accounts, communicate with your followers, engage, and increase your followers. Its built-in CRM is a perfect platform to understand and engage with your followers.

Key Features:

  • A multi-purpose social media management tool.
  • Works perfectly for teams.
  • Supports all the leading social media networks.
Agorapulse
4.5 out of 5 stars
Agorapulse is a social media management platform stocked full of features for individuals, businesses, and enterprises. Their added listening tool helps users monitor brand mentions. Features include a variety of ways to publish content, reporting, analytics, and more.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.0
Ease of Use
4.6
Support
4.8
Overall Score
4.5
Features & Pricing
Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Keyword Filtering
Multi-Account Management
Post Scheduling
Reporting/Analytics
Social Media Monitoring
Competitive Analysis
Scheduling
Social Media Calendar
Social Media Management
Team Workflow & Collaboration
Social Media Listening
Price starting at:$49
Pros and Cons
Easy social media management
Simple platform
Makes it easy not to double reply etc
Lack of post editing features
Limited third party integrations
Engagement platform can be difficult to use
Best for: Mid-sized agencies, mid-sized businesses and some enterprise brands.
Agorapulse
4.5 out of 5 stars
Agorapulse is a social media management platform stocked full of features for individuals, businesses, and enterprises. Their added listening tool helps users monitor brand mentions. Features include a variety of ways to publish content, reporting, analytics, and more.

9. Digimind – An Onclusive Company

Digimind – An Onclusive Company

Pricing: Request a quote for accurate and custom-tailored pricing information.

Digimind is a social media marketing platform specializing in social listening and market intelligence. It provides a suite of analytical tools that allow businesses to monitor their brand’s online presence, analyze consumer behaviour, and identify emerging market trends. The platform offers real-time tracking of social media and web mentions, enabling you to quickly respond to customer feedback and manage your brand reputation effectively.

Key Features:

  • Competitive Intelligence Benchmarking
  • AI-driven influencer Identification and Campaign Analytics
  • Customizable Insight Dashboards
Digimind – An Onclusive Company
4.2 out of 5 stars
Digimind is a powerful social listening and market intelligence platform tool. This simple social media monitoring tool helps transform you data into actionable insights. Features include brand reputation monitoring, competitive intelligence, consumer insights, trend tracking, campaign analysis and more.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.2
Ease of Use
4.2
Support
4.3
Overall Score
4.2
Features & Pricing
Competitive Analysis
Reputation Management
Consumer Insights
Influencer Identification
Trend Tracking & Innovation
Campaign Analysis
Price on request
Pros and Cons
Multiple integration capabilities
Exhaustive data collection
Trend tracking and competitive analysis
Customer service can be slow
LinkedIn integration can be glitchy
Some functionalities are confusing
Best for: Medium to large businesses
Digimind – An Onclusive Company
4.2 out of 5 stars
Digimind is a powerful social listening and market intelligence platform tool. This simple social media monitoring tool helps transform you data into actionable insights. Features include brand reputation monitoring, competitive intelligence, consumer insights, trend tracking, campaign analysis and more.

10. PromoRepublic

PromoRepublic

Pricing: Pricing: PromoRepublic starts at $49/mo for small businesses, $79/mo for agencies, with custom rates for multi-location firms; annual billing gives up to 25% off.

PromoRepublic was initially launched as a social media platform for small businesses. Fast-forward eight years and they’ve become one of the leading social media marketing platforms for brands. It offers a great scheduling feature that makes it easy to post your business page. Pair that with its ready-to-use post templates and relevant graphics and maintaining and growing your social media presence become a whole lot easier. 

Key Features:

  • Automated posting – Facebook, Twitter, Instagram, Pinterest, LinkedIn, and Google My Business
  • Built-in graphics editor
  • An efficient workflow setup
  • User-friendly reports

11. Audiense

Audiense

Pricing: Audiense has three tiers: a “Free” plan with basic access, the “Twitter Marketing” plan at £32/month with enhanced analytics, and the “Audience Intelligence” at £556/month with full features and onboarding. An Enterprise solution is also available. 

Audiense lets you understand your audience better and is similar to Socialbakers. However, its Audiense Connect is the Twitter marketing platform that is specifically developed for social media marketing. It lets you connect, manage, and grow your Twitter community. The insights will help you improve Twitter performance significantly.

Key Features:

  • A Twitter chatbot is great for boosting engagement.
  • It segments your Twitter audience to improve targeting.
  • You can grow your followers with its powerful analytics.

Key Features: Search/Discovery, Audience Analysis, Social Listening, Competitor Research,

Channels: Instagram, Facebook, YouTube, TikTok


12. HeyOrca

HeyOrca

Pricing: HeyOrca offers a free plan and three paid options, beginning Basic for $59 and going up to Pro for $149 per month, with discounts of 40% for users requiring five or more calendars.

HeyOrca stands as an exemplar in the landscape of social media marketing platforms, setting itself apart through innovative features and user-centric design tailored to the dynamic needs of agencies. Efficiency and synergy are at the core of HeyOrca’s offering, allowing teams to centralize social media management, streamline content creation, and enhance client engagement through an intuitive interface.

Key Features:

  • Centralized Calendar
  • Event Strips
  • Copy Post
  • Approvals
  • HeyOrca Reports
HeyOrca
4.5 out of 5 stars
HeyOrca is a social media scheduling platform built for teams. It permits unlimited users on all pricing plans. You can plan, schedule, and publish posts directly to Facebook, Instagram, Instagram Reels, Twitter, LinkedIn, Google My Business, & Pinterest, and indirectly to TikTok and Instagram Stories. In addition, you can use it to manage multiple brands, giving each a dedicated social media calendar, media library, and user permissions.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.2
Ease of Use
4.9
Reporting
4.5
Overall Score
4.5
Features & Pricing
Automated Publishing
Contact Management
Multi-Account Management
Post Scheduling
Multi-User Collaboration
Reporting/Analytics
Team Workflow & Collaboration
Content Calendar
Facebook Ads Moderation
Price starting at:$50.15
Pros and Cons
Excellent collaboration and approvals system
Integration with Canva for post designs
Simple interface that shows scheduled posts at a glance
No bulk upload feature or way to reshare others' posts
No engagement-related features (although these are reportedly coming soon)
Limited paid post tracking
Best for: Agencies and teams
HeyOrca
4.5 out of 5 stars
HeyOrca is a social media scheduling platform built for teams. It permits unlimited users on all pricing plans. You can plan, schedule, and publish posts directly to Facebook, Instagram, Instagram Reels, Twitter, LinkedIn, Google My Business, & Pinterest, and indirectly to TikTok and Instagram Stories. In addition, you can use it to manage multiple brands, giving each a dedicated social media calendar, media library, and user permissions.

13. NapoleonCat

NapoleonCat

Pricing: Starts from $31 for 3 profiles, 1 user, and users get 2 months free if paid annually. Custom plan is also available. 

Founded in 2013, NapoleonCat is trusted by the likes of Allianz, OLX, and the WWF and boasts glowing reviews on review sites like GetApp and Capterra. After you’ve viewed its interface, you’ll understand why. It just looks better than you’ve probably grown used to. Though, it’s not all about looks and when it comes to user experience, it also delivers. Getting started is straightforward and its Social Inbox will blow you away. Here, you’ll find everything you’ll need to streamline customer engagement and care. 

Key Features:

  • You can use it to handle generic comments automatically.
  • Its performance analytics lets you measure and analyze your progress on the major platforms.
  • It has an Instagram Scheduler for scheduling and publishing content automatically.
NapoleonCat
4.6 out of 5 stars
This social media management tool is created specifically for social media managers, agencies, marketers and creators looking to harness the power of engagement. The platform supports Facebook, Instagram, Twitter, LinkedIn, YouTube and Google My Business.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.2
Ease of Use
4.8
Reporting
4.9
Overall Score
4.6
Features & Pricing
Automated Publishing
Analytics/Reporting
Content Calendar
Facebook Ads Moderation
Competitor Tracking
Moderator Activity Reports
Sentiment Mapping
Language Translation
Social Inbox
Price starting at:$27
Pros and Cons
Publishing and scheduling to social media
In-depth analytics on social profiles
Social inbox that consolidates messages
Multi-hashtag searches
Confusing billing options
Glitchy interface
Difficult-to-use interface
Best for: Small businesses, e-commerce, agencies, marketers, digital influencers
NapoleonCat
4.6 out of 5 stars
This social media management tool is created specifically for social media managers, agencies, marketers and creators looking to harness the power of engagement. The platform supports Facebook, Instagram, Twitter, LinkedIn, YouTube and Google My Business.

14. Visme

Visme

Pricing: Visme provides a basic free version, with premium packages beginning at $12.25/month. 

If you want to create infographics, presentations, GIFs, charts, or any other type of social media graphics, Visme is the best social media marketing platform tool for it. Visme comes with a simple dashboard, templates, and a huge library of graphics and photos to make your life easier. The best thing about Visme is that it lets you create infographics even if you aren’t a designer.

Key Features:

  • It has a huge collection of assets for its users.
  • You can create several types of visual content.
  • It lets you collect and store leads.

15. Buffer

Buffer

Pricing: Buffer provides a starting price of $5/month after a free trial period. 

A social media scheduling tool is one of the most essential tools for social media marketers. You have to make sure you post the right content at the right time and this is what Buffer does exceptionally well. It is a social media scheduling tool that lets you publish, interact, and analyze social media progress for all the leading social platforms.

Key Features:

  • It is free to use with limited features.
  • It supports all the leading social networks.
  • Chrome extension is a lifesaver.
Buffer
4.4 out of 5 stars
Buffer is one of the most popular social media scheduling platforms. This software helps drive engagement and traffic on social media with the help of their scheduling, engagement, and analytics tools.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.0
Ease of Use
4.6
Support
4.5
Overall Score
4.4
Features & Pricing
Automated Publishing
Content Management
Multi-Account Management
Post Scheduling
Reporting/Analytics
Price starting at:$5
Pros and Cons
Simple cross-posting
Straightforward calendar view
Integrates with almost every social platform
Buffer Analyze may be too basic for some
Buffer may glitch with Instagram
Arbitrary character limits for Facebook, Twitter
Pay-as-you-go packaging
Best for: Publishers, mid-stage startup teams, non-profits, higher education, sports teams, e-commerce, solopreneurs, businesses
Buffer
4.4 out of 5 stars
Buffer is one of the most popular social media scheduling platforms. This software helps drive engagement and traffic on social media with the help of their scheduling, engagement, and analytics tools.

16. Pablo

Pablo

If you are using Buffer, you must use Pablo. It lets you create photos in 30 seconds that you can share via Buffer. It has a drag-and-drop user interface that has a lot of templates to help you get started. The best part: You can convert text to an image with a single click.

Key Features:

  • It is absolutely free to use.
  • It has a Chrome extension that lets you convert text into an image with a single mouse-click.
  • The user-interface is fairly easy-to-use.

17. ContentCal

ContentCal

Pricing: On request 

Although ContentCal initially began as a social media marketing agency and then developed a platform focusing on scheduling and publishing, it has since extended its focus to planning, collaborating, analyzing, and storing content. It includes in-built approval flows to help streamline the process and avoid bottlenecks. It is affordable, with plans ranging from $37/mo or $30/mo when billed annually.

Key Features:

  • It has a visual calendar to plan, create, and share marketing content
  • You can create template posts, save ideas, and store images, media, and links in one central content hub
  • Automatically publish your content to multiple platforms at your chosen time and date
  • Automatically schedule content to multiple platforms 
ContentCal
4.7 out of 5 stars
Manage multiple accounts and post to multiple accounts using Onlypult, a social media management tool. This platform allows you to customize posting based on your needs as well as manage engagement.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.8
Ease of Use
4.5
Support
4.8
Overall Score
4.7
Features & Pricing
Analytics
Automated Publishing
Contact Management
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling
Customer Engagement
Multi-User Collaboration
Reporting/Analytics
Hashtag Tracking
Content Planning
Content storage
Hashtag Management
Price on request
Pros and Cons
Simple user interface with productivity workflow
Direct scheduling for multiple platforms
Collaboration tools
Tiered customer service model
Some SoMe platforms are not supported
Best for: Businesses, agencies, and freelancers
ContentCal
4.7 out of 5 stars
Manage multiple accounts and post to multiple accounts using Onlypult, a social media management tool. This platform allows you to customize posting based on your needs as well as manage engagement.

18. Sprout Social

Sprout Social

Pricing: Sprout Social offers a 30-day free trial, with plans starting at $249/mo. Advanced tiers and an Enterprise option with custom pricing are available, and additional users incur extra charges. 

Sprout Social is an all-in-one social media management tool. It offers you several features to understand and reach your audience and to engage with your followers. Sprout Social supports Facebook, Twitter, Instagram, LinkedIn, and Pinterest. It has a social CRM tool that helps you manage the relationship with your followers.

Key Features:

  • It comes with a social calendar.
  • It has paid promotion tools that help you with social ads.
  • It offers you with powerful analytics.

19. Onlypult

Onlypult

Pricing: The platform has a 7-day free trial and plans ranging from $25 for personal use to $99 for large businesses, with varying profiles and team sizes. 

Not only can you use OnlyPult to post on social media platforms, but you can also use it to post to your blog as well. It includes an extensive collection of well-integrated features, and we can only touch the surface in this post. Plans start at $25/mo., but they offer a free no credit card 7-day trial. OnlyPult is a quick and easy-to-use tool with more features than your average social media marketing software.

Key Features:

  • You can post in multiple ways across Facebook, Instagram, Twitter, LinkedIn, Google My Business, YouTube, TikTok, Tumblr, WordPress, Telegram, Vkontakte, Odnoklassniki, Pinterest, and Medium. It includes auto scheduling and multi-posting.
  • It includes Builder, a link-in-bio tool that lets you create micro landing pages that link to other assets.
  • It includes a social media listening/monitoring tool for crisis management and improving your customer satisfaction.
Onlypult
4.7 out of 5 stars
Manage multiple accounts and post to multiple accounts using Onlypult, a social media management tool. This platform allows you to customize posting based on your needs as well as manage engagement.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.6
Ease of Use
4.8
Support
4.7
Overall Score
4.7
Features & Pricing
Analytics
Automated Publishing
Keyword Filtering
Multi-Account Management
Post Scheduling
Multi-User Collaboration
Reporting/Analytics
Content Planning
Hashtag Management
Auto Post Deletion
Micro Landing Pages
Social Media Listening
Price starting at:$17.50
Pros and Cons
Simple toggling between users
Multiple price points
Simple interface
Missing publishing features for some social platforms
No video scheduler
Photo editor can be clunky
Best for: SMM-specialists, Bloggers, Freelancers, Small and Medium-sized Businesses, Big Business, Agencies
Onlypult
4.7 out of 5 stars
Manage multiple accounts and post to multiple accounts using Onlypult, a social media management tool. This platform allows you to customize posting based on your needs as well as manage engagement.

20. Later

Later

Pricing: Later offers three pricing tiers: Starter at $16.67/month for small teams (1 social sets, 1 users), Growth at $30/month for mid-size teams (3 social sets, 3 users), and Advanced at $53.33/month for large teams (6 social sets, 6 users), each with tailored features for publishing and analytics. 

If you are a fan of Instagram, you’ll love using Later. Though it works for other social networks too, Instagram marketing is its core specialty. You can visually plan and schedule Instagram posts. It has a powerful organizer that lets you organize your Instagram photos and posts.

Key Features:

  • It has a free plan for individual users.
  • You can create clickable landing pages to boost conversions.
  • Choose from unlimited media for your posts.
Later
4.3 out of 5 stars
Later is a calendar-focused social media scheduling platform with a drag-and-drop interface. Their planning and scheduling tools make it easy to visualize your social media management. Features include photo editing, publishing for stories, and more.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.0
Ease of Use
4.5
Support
4.3
Overall Score
4.3
Features & Pricing
Analytics
Automated Publishing
Content Management
Multi-Account Management
Post Scheduling
Reporting/Analytics
Price starting at:$16.67
Pros and Cons
Easy to use, simple interface and media gallery
Competitive pricing plans
"Best time to publish" feature
You need business accounts on social
Limited features compared to competition
Free version has basic features
Best for: Businesses of all sizes
Later
4.3 out of 5 stars
Later is a calendar-focused social media scheduling platform with a drag-and-drop interface. Their planning and scheduling tools make it easy to visualize your social media management. Features include photo editing, publishing for stories, and more.

21. Followerwonk

Followerwonk

Pricing: Followerwonk offers three pricing options: a Free Plan with limited features, the Target plan at $23/month, and the Multitask plan at $63/month. 

If Twitter is your company’s primary social network, don’t miss Followerwonk. It has multiple tools to supercharge Twitter marketing for your business. It helps you find appropriate Twitter accounts, lets you compare accounts, and analyze followers.

Key Features

  • Compare Twitter accounts to find influencers.
  • Segment followers based on several variables.
  • Compare your relationship with your competitors.

22. Tailwind

Tailwind

Pricing: Tailwind offers plans ranging from a free tier to the Max plan at $39.99/mo (or $479.88 annually), each with varying features for social media posting, design, analytics, and user capacities. 

Tailwind is a social media marketing app that works for Pinterest and Instagram. It is primarily used as a scheduling app, but it has other features too. For instance, it helps you find the best time to post on Instagram with its SmartSchedule feature.

Key Features:

  • You can find hashtags with a single click.
  • It lets you create multiple pins with a single click.
  • It has powerful analytics that helps you with growth.

23. Tagboard

Tagboard

Pricing: Users need to try a tailored Demo before getting pricing. 

Tagboard is an interesting and useful tool for social media management and marketing. You can find social media posts that can be aggregated and curated easily. A simple hashtag can reveal several social media stories that are all public. You can then republish them on your social media account.

Key Features:

  • It works as a complete reputation management tool.
  • You can find trending content on any topic.
  • It can be integrated with Hootsuite.

24. BuzzSumo

BuzzSumo

Pricing: BuzzSumo offers tiers from $119/mo (Basic) for solo users, to $999/mo (Enterprise) for large brands, each with varying features and user capacities; annual payment gives a 20% discount. 

BuzzSumo is an awesome tool that helps you find popular content that’s trending on social networking sites. You can identify trending content that people like and share on your preferred social network and recreate it. It also helps you find influencers who publish or share content that’s relevant to your business.

Key Features:

  • It is a powerful tool for content discovery.
  • You can find keywords, content ideas, and titles that people love sharing.
  • It improves engagement by letting you monitor and respond to comments.
BuzzSumo
4.5 out of 5 stars
BuzzSumo is a leading content marketing tool. This platform helps provide content research and performance insights worldwide. BuzzSumo partners with Facebook, Twitter, Pinterest and Reddit and also scans content, incluenders, trending news stories, and more.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.6
Ease of Use
4.4
Support
4.4
Overall Score
4.5
Features & Pricing
Audience Segmentation
Competitive Analysis
Configurable Alerts
Customer Engagement
Dashboard
Impact Scoring
Influencer Tracking
Reputation Management
Trend Tracking
Price starting at:$159
Pros and Cons
Excellent tools to build high-performing content
Powerful content suggestion tool
Easy-to-navigate interface
Expensive price points
Interface can be confusing when more features are added in
Best for: Publishers, brands, and agencies
BuzzSumo
4.5 out of 5 stars
BuzzSumo is a leading content marketing tool. This platform helps provide content research and performance insights worldwide. BuzzSumo partners with Facebook, Twitter, Pinterest and Reddit and also scans content, incluenders, trending news stories, and more.

25. Mention

Mention

Pricing: Solo starts at $49/month with basic social listening for 1 user; Pro at $99/month offers enhanced features for teams; ProPlus at $179/month focuses on detailed monitoring and team collaboration; and Company has custom pricing. 

Social listening goes hand in hand with social media marketing. Mention is the best tool for managing your brand’s reputation by actively listening to what people are saying about your business on social networking sites.

Key Features:

  • You can add and track social accounts.
  • Active social media monitoring.
  • Its sentiment analysis feature is just amazing.
Mention
4.7 out of 5 stars
Mention is a brand monitoring and social listening platform. The tool combs through millions of web, social and online sources to deliver insights that help your team manage your brand's online presence.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.6
Ease of Use
4.7
Support
4.7
Overall Score
4.7
Features & Pricing
Audience Segmentation
Competitive Analysis
Configurable Alerts
Customer Engagement
Dashboard
Influencer Tracking
Reputation Management
Sentiment Analysis
Trend Tracking
Price starting at:$41
Pros and Cons
Great brand monitoring options
Clean, intuitive interface
Free 30-day trial without credit cards
Limited features at lower tiers
Customer support can be slow
Lack of learning tools
Best for: Agencies
Mention
4.7 out of 5 stars
Mention is a brand monitoring and social listening platform. The tool combs through millions of web, social and online sources to deliver insights that help your team manage your brand's online presence.

26. Emplifi

Emplifi

Pricing: Book a demo to get pricing. Free trial is also available. 

Emplifi is an AI-powered tool that helps you understand your audience on social media. You can use insights to create better content for your audience. It offers multiple solutions and advanced features that significantly improve social media marketing.

Key Features

  • It is a perfect tool to create buyer personas
  • You can create and manage social content strategy
  • It helps you run and manage influencer marketing campaigns

27. Tweepi

Tweepi

Pricing: Tweepi’s pricing begins at $10.75/month. 

If you are struggling with Twitter marketing and find it hard to grow your followers, you should use Tweepi. It is a perfect tool for businesses that want to engage with their Twitter followers. It uses AI to find tweets and accounts that are more likely to engage and follow you.

Key Features:

  • It works automatically.
  • You can gain over 100 new followers every day with it.
  • You can connect with your target audience without any hassle.

28. Feedly

Feedly

Pricing: Feedly offers the Pro plan at $6/mo with enhanced reading and sharing features, Pro+ at $12/mo which includes AI-enhanced feed relevance, and an Enterprise plan with industry-specific intelligence (pricing available upon inquiry). 

Feedly keeps your information organized. You can add sources that you are interested in. The rest will be handled by Feedly. It will make it super-easy to read and share relevant material. This helps you in finding, organizing, and managing content for social media. You can share new content every single day with your audience with the help of Feedly.

Key Features:

  • It filters the content based on your preferences.
  • You have always something interesting to share on your social accounts.
  • You can use Feedly on all types of devices seamlessly.

29. Lumen5

Lumen5

Pricing: Lumen5 offers four pricing tiers: Basic at $19/mo for unbranded videos, Starter at $59/mo with enhanced customization, Professional at $149/mo for extensive video features, and a custom-priced Enterprise option. 

Video content works best on social networking sites especially if you are using Instagram. Lumen5 is a great tool that helps you create videos with its straight-forward dashboard. There are tons of templates to help you get started immediately. You can create a video in less than a minute from any blog post you have. The video format, length, and dimensions are set based on the social network you create it for. 

Key Features:

  • Text to video is the best feature that lets you convert text into video.
  • It has a huge library of images, music, and video clips to make your videos professional.
  • Text position is adjusted by the AI tool and the appropriate keywords are automatically highlighted.

30. Zapier

Zapier

Pricing: Zapier offers varied plans: a Free plan for basic automation, Starter at $19.99/mo for enhanced multi-step tasks, Professional at $49/mo with advanced features, Team at $69/mo emphasizing collaboration, and Company at $99/mo with robust security and oversight. 

How could you miss Zapier? It is a simple free tool that automates workflows by connecting and integrating apps. You can connect your CRM, lead generation tool, email marketing software, and other tools with social networking sites for automating several tasks.

Key Features:

  • Zapier takes automation to a whole new level.
  • It works with all the leading apps and tools.
  • It increases productivity by making your social media marketing effective.

31. Canva

Canva

Pricing: Canva PRO starts from $12.99 

Canva is a free drag-and-drop design tool that is a must-have for marketers and businesses. You can create professional images for social media posts. It has a huge library of templates, photos, icons, shapes, graphs, and more that can be used by anyone to create a perfect social media post.

Key Features:

  • It is free-to-use.
  • The interface is exceptionally easy with no learning curve.
  • It has a huge collection of graphics for its users.

32. SocialPilot

SocialPilot

Pricing: After a 14-day free trial, plans range from Professional ($25.50/month) to Agency+ ($170/month), with annual options; features vary by tier, no credit card needed upfront. 

SocialPilot offers powerful publishing and scheduling features, along with the analytics that you need to optimize your social media strategy. And, if you’re serious about scaling your social media efforts, it also lets you bulk schedule up to 500 posts with a single upload. As any experienced social media manager would tell you, it’s not all about posting content, though. You also need to engage with your audience and to help you with this part of the job, you can use its basic, but effective, Social Inbox that combines all your comments, messages, and Instagram Story replies. 

Key Features:

  • You can assign specific roles and access rules to different team members. 
  • You can customize social media reports with your own branding. 
  • You can search content for unlimited keywords. 
SocialPilot
4.5 out of 5 stars
SocialPilot centralizes your social media management to help improve efficiency. The tool features an automated post schedule, easy integration with Canva, marketing tools, and other unique features to propel your social strategy.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.1
Ease of Use
4.7
Support
4.7
Overall Score
4.5
Features & Pricing
Analytics
Automated Publishing
Content Management
Conversion Tracking
Multi-Account Management
Post Scheduling
Price starting at:$22.50
Pros and Cons
Excellent value for money
Canva integration makes creating beautiful posts simple
Easy-to-navigate dashboard
No automated TikTok posting
Lacks advanced features that would attract large businesses and enterprises
Doesn’t offer a lot of third-party apps or integrations
Best for: Digital marketing agencies and SMBs
SocialPilot
4.5 out of 5 stars
SocialPilot centralizes your social media management to help improve efficiency. The tool features an automated post schedule, easy integration with Canva, marketing tools, and other unique features to propel your social strategy.

33. e-clincher

e-clincher

Pricing: The platform provides three tiers: Basic at $65/mo for one user and 10 profiles, Premier at $175/mo for three users and 20 profiles, and Agency at $425/mo, each with distinct content, engagement, and analytics features. 

Founded in 2012, eclincher offers a comprehensive social media management tool that can help you with key tasks like publishing, scheduling, content curation, and analytics. It’s integrated with the top social networks (TikTok isn’t currently part of its integrations, but it’s coming soon). On the topic of new features, it recently introduced reputation management and brand monitoring. So, not only can you now engage with your audience via its all-in-one Smart Inbox, but you can also find out how consumers really feel about your business thanks to its sentiment analysis functionality. 

Key Features:

  • You can get instant access to brand mentions. 
  • You can use the drag-and-drop functionality to plan your posts visually.
  • You can merge your social channels into a single feed. 
e-clincher
4.5 out of 5 stars
This cloud-based social media management tool helps businesses consolidate their social media and marketing activities in one place. eClincher brings together your social media profiles in one place for publishing, engagement, listening, brand awareness, content curation, and social selling.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.0
Ease of Use
4.6
Support
4.8
Overall Score
4.5
Features & Pricing
Analytics
Automated Publishing
Post Scheduling
Social Media Monitoring
Price starting at:$65
Pros and Cons
Visual calendar for content overview
User friendly and intuitive layout
Fast customer service
Effective hashtag reporting
Lack of Instagram posting features
User interface may be difficult to use at first
Platform might not pull every single comment or message
Best for: Small & Medium Businesses
e-clincher
4.5 out of 5 stars
This cloud-based social media management tool helps businesses consolidate their social media and marketing activities in one place. eClincher brings together your social media profiles in one place for publishing, engagement, listening, brand awareness, content curation, and social selling.

34. Hootsuite

Hootsuite

Pricing: Hootsuite offers plans from $99/month (Professional) to $739/month (Business) based on users and accounts, with a custom-priced Enterprise option available. 

It’s hard to manage multiple social media accounts on all the top social networking sites. Hootsuite solves this issue by letting you manage all the social accounts (Facebook, Instagram, Twitter, LinkedIn, YouTube and Pinterest) from a single dashboard. Instead of visiting all the social networking sites individually, you can log in to your Hootsuite account and manage all of them. This includes creating posts, scheduling posts, content curation, account management, and more.

Key Features:

  • It supports all the leading social networks (Facebook, Instagram, Twitter, LinkedIn, YouTube and Pinterest).
  • You can monitor all social accounts from a single dashboard.
  • It helps you create and schedule posts to various networks at the same time.
  • You can view upcoming scheduled content and collaborate in real time with team members. 
  • It lets you measure how your posts perform across all the networks and create customized reports. 
Hootsuite
4.6 out of 5 stars
One of the first platforms designed to streamline social media management, Hootsuite continues to be one of the market leaders.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.8
Ease of Use
4.8
Reporting
4.3
Overall Score
4.6
Features & Pricing
Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling
Brand Tracking
Customer Engagement
Multi-User Collaboration
Reporting/Analytics
Social Media Monitoring
Price starting at:$99
Pros and Cons
Customizable feeds show you all the social posts you need to see—no filler
Highly flexible post composer and scheduler, with a bulk option, drastically simplifies the most challenging part of the job
Inbox consolidated every message, comment, and mention—you’ll never miss a conversation
No demo- or psychographic data for the audience
Best for: Small, Medium, and Large Businesses
Hootsuite
4.6 out of 5 stars
One of the first platforms designed to streamline social media management, Hootsuite continues to be one of the market leaders.

35. Social Champ

Social Champ

    Pricing: Social Champ has a free basic plan, a “Champion” plan for $26/month for medium businesses, an $89/month “Business” plan for larger teams, and a customizable “Agency” plan. 

    Social Champ caters to marketers aiming for streamlined social media management. The platform touts its ability to simplify the task of handling multiple social accounts, making content organization and analysis a breeze. It provides a vast array of features, designed to cater to marketers’ myriad needs. 

    Key Features:

    • Publishing Capabilities 
    • Robust Social Media Calendar 
    • In-Depth Analytics 
    • Unified Engagement Interface 
    • Integrations 

    36. Zoho Social

    Zoho Social

    Pricing: Zoho Social provides a free account, while its “AGENCY” plan, featuring client invites and branded reports, is $254.05/month when billed annually; extra costs apply for more brands and team members. 

    Zoho Social provides a user-friendly experience for brands aiming to manage their social media presence effectively. It offers tools that save time and increase efficiency in scheduling posts, tracking performance, and engaging with the audience. The platform is designed to serve both businesses and agencies. 

    Key Features:

    • Flexible Scheduling 
    • Intuitive Content Calendar 
    • Active Monitoring Dashboard 
    • Comprehensive Social Analytics 
    • Instagram Integration 
    • Mobile Management 


    Final Words

    Social media marketing platforms help your business in several ways, but you have to understand that it isn’t all about tools. The way you use these tools is important. Having a lot of tools in your marketing stack doesn’t ensure success. A robust social media marketing strategy is what’s essential for success.

    Frequently Asked Questions

    What are the top 10 social media platforms?

    These are the 10 most popular social media platforms:

    1. Brandwatch
    2. Brand24
    3. Sendible
    4. Visme
    5. Audiense
    6. Buffer
    7. Pablo
    8. Sprout Social
    9. Hootsuite
    10. Agorapulse

    What are the Top 5 social media platforms?

    These are the top 5 social media platforms you should care about:

    1. Brandwatch
    2. Brand24
    3. Sendible
    4. Visme
    5. Audiense

    What are the top social media platforms 2024?

    Facebook is the largest social media platform in the world with more than 2.96 billion monthly active users in 2024. Nearly every social media user is on Facebook, so it’s a great market for your products with a big audience. Instagram and TikTok are also popular platforms with a big audience.

    Is TikTok a social media?

    TikTok is an up-and-coming social media platform with a growing audience. The social media platform is useful for brands with lots of video content that want to stay relevant with their social media strategy.

    What is the fastest growing social media platform 2024?

    TikTok is the fastest growing social media network of 2024. It’s actually one of the fastest growing social media networks of all time. It’s now available in more than 154 countries with more than 1 billion users.

    About the Author
    With over 15 years in content marketing, Werner founded Influencer Marketing Hub in 2016. He successfully grew the platform to attract 5 million monthly visitors, making it a key site for brand marketers globally. His efforts led to the company's acquisition in 2020. Additionally, Werner's expertise has been recognized by major marketing and tech publications, including Forbes, TechCrunch, BBC and Wired.