30 Social Media Management Tools for Agencies to Drive Customer Success

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WHY TRUST INFLUENCER MARKETING HUB?

Influencer Marketing Hub sets itself apart from conventional review platforms through the involvement of Social Media experts such as Werner Geyser, Djanan Kasumovic, Camille Kennedy, Dave Eagle, and other notable industry figures. This expert team brings a profound understanding of the Social Media landscape, assessing tools and platforms with an insider’s perspective on capabilities, experience, and industry acumen. Unlike user-generated review platforms, Influencer Marketing Hub’s evaluations are rooted in extensive firsthand experience and direct interactions with the tools and platforms in question. This ensures that the reviews are not only trustworthy but also deeply informed. High-caliber brands like Sprout Social, Brandwatch Social Media Management, and Sendible undergo rigorous monthly evaluations, highlighting the platform’s commitment to identifying and showcasing top-tier solutions in Social Media and beyond.

Influencer Marketing Hub has consistently been recognized by leading media outlets for our authoritative data, findings, and insights within the Social Media landscape. Our platform is frequently cited as a trusted source of information, demonstrating the value and impact of our work in shaping industry standards and practices.

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Forbes has referenced our comprehensive research and analysis, highlighting our contributions to understanding market trends and digital marketing strategies.
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Influencer Marketing Hub employs an expert-driven methodology to evaluate Social Media agencies, ensuring that our recommendations are both reliable and comprehensive. This approach is designed to help businesses and individuals find the best agencies to meet their specific Social Media needs. Here’s how we assess the various agencies like Sprout Social, Brandwatch Social Media Management, and Sendible:

Strategic Analysis of Agency Capabilities: We start by examining each Social Media agency’s core competencies, such as SEO, PPC, content marketing, and social media strategy. Our focus is on identifying Social Media that not only offer a wide range of services but also demonstrate exceptional skill in executing high-impact Social Media campaigns.

As a marketing agency, you're always looking for ways to give your customers an edge on social media, right? And you know that it's about more than just creating more and more content or posting ads. You—and your customers—will get much better results when you use the best tools to manage your customers' social media presence. That's how you can drive customer success and become the go-to marketing agency in your niche—or at least scale your agency faster than you are now. But as anyone who's ever tried to drive customer success on social media can tell you, it isn't easy. If you're looking to start an agency or grow an existing one, we’ve put together this list of 30 awesome social media management tools for agencies that can fast-track your path to customer success and help you scale your business.

Summary
Platform:
Best For:
Pricing:
Brands and Agencies of All Sizes
From $249
Mid to Large-sized Businesses
On request
Businesses of all sizes and agencies
From $25
Flexible referral software for any business of any size.
From $95
Brands and Agencies of all sizes
From $79
Brands and Agencies
From $29
Mid-sized agencies, mid-sized businesses and some enterprise brands.
From $49
Any size brand or agency
From $11
Businesses of all sizes. Pick and choose the add-ons according to your needs and budget
From $299
Agencies and teams
From $50.15


Social Media Management Tools for Agencies

Top
social media management tools agencies
2024

1. Sprout Social

Sprout Social

Best for: Agencies looking for an all-in-one solution for social media management with a focus on optimal post engagement. 

Sprout Social includes publishing, social listening, messaging, engagement, analytics, and reporting for multiple clients. You can create, schedule, manage, and publish social media posts across multiple social media platforms and profiles, as well as easily track campaign performance. With Sprout Social’s “send time optimization” feature, you’ll be able to publish social posts at the right time to get the best engagement.

Pros: 

  • Comprehensive tool covering publishing, social listening, messaging, engagement, analytics, and reporting. 
  • Allows scheduling and management of posts across multiple platforms. 
  • “Send time optimization” feature for optimal post engagement. 

    Cons: 

    • Might be pricier for smaller businesses or individual users. 

    Pricing: Sprout Social offers a free trial. Paid plans start at $249/month.

    Sprout Social
    5 out of 5 stars
    One of the most recognized names in social media management shows why it’s been so successful, with a platform that changes the game for social media managers.
    Ratings
    Features & Pricing
    Pros and Cons
    Ratings
    Features
    5.0
    Ease of Use
    5.0
    Support
    5.0
    Overall Score
    5
    Features & Pricing
    Analytics
    Automated Publishing
    Contact Management
    Content Management
    Conversion Tracking
    Customer Targeting
    Keyword Filtering
    Multi-Account Management
    Post Scheduling
    Brand Tracking
    Reporting/Analytics
    Social Media Monitoring
    Price starting at:$249
    Pros and Cons
    Highly flexible and customizable calendar keeps users organized
    AI assisted social listening casts a wide net while keeping results useful/relevant
    Inbox features take social comms to new levels of efficiency
    Deeply holistic reporting
    Getting the most out of the platform requires a lot of upfront setup and organization
    You need to use the platform awhile to understand what you should have set up first
    Best for: Brands and Agencies of All Sizes
    Sprout Social
    5 out of 5 stars
    One of the most recognized names in social media management shows why it’s been so successful, with a platform that changes the game for social media managers.
    Visit Website View Profile

    2. Brandwatch Social Media Management

    Brandwatch Social Media Management

    Best for: Businesses and agencies looking for a comprehensive global platform that offers both basic and advanced features for social media management. 

    Brandwatch is a social media listening, publishing, advertising, measurement, and customer data management platform. Brandwatch has a global footprint, with offices in New York, Berlin, Budapest, Sofia, Melbourne, and Chennai, and employees and customers spread across the globe.

    It offers two plans: Essentials has a Content Calendar & Campaign Planner, advanced analytics dashboards, community management, and In-app support. The full suite adds in unlimited channels, reporting & teams, content calendar & campaign planner, social media advertising, advanced analytics dashboards, competitor benchmarking, collaboration & approval flows, and custom onboarding & support 24/7.

    Pros: 

    • Comprehensive platform covering listening, publishing, advertising, measurement, and customer data management. 
    • Global presence with offices in multiple countries. 
    • Offers both basic and advanced plans catering to different needs. 
    • 24/7 custom onboarding and support for the full suite. 

      Cons: 

      • Full Suite pricing is not transparent; available only by quote. 
      • Might be overwhelming for users who only need basic features. 

      Pricing: Brandwatch offers booking a demo to get detailed pricing for any of the three plans available: Consumer Intelligence, Social Media Management and Influencer Marketing.

      Brandwatch Social Media Management
      4.8 out of 5 stars
      A consumer intelligence platform, a social media marketing platform, and an influencer marketing platform were all acquired and forced to play well with each other—and they do!
      Ratings
      Features & Pricing
      Pros and Cons
      Ratings
      Features
      5.0
      Ease of Use
      4.5
      Support
      5.0
      Overall Score
      4.8
      Features & Pricing
      Analytics
      Automated Publishing
      Content Management
      Keyword Filtering
      Multi-Account Management
      Post Scheduling
      Social Media Monitoring
      Hashtag Tracking
      Sentiment Analysis
      Reputation Management
      Social Media Management
      Price on request
      Pros and Cons
      Consumer Intelligence product uses social listening to help brands understand what people want
      Audience tools give deep insights into the aggregate AND individuals
      Newly added TikTok support goes further than you’d expect
      Confusing array of products and services from three different companies
      No multi-channel posts; you have to add a post to a channel one at a time
      Best for: Mid to Large-sized Businesses
      Brandwatch Social Media Management
      4.8 out of 5 stars
      A consumer intelligence platform, a social media marketing platform, and an influencer marketing platform were all acquired and forced to play well with each other—and they do!
      Visit Website View Profile

      3. Sendible

      Sendible

      Best for: Agencies seeking a tool tailored to their needs, with a focus on unified management and content recommendations. 

      Sendible is a social media management tool designed specifically for agencies. You can create a unified inbox for all of your clients so you can manage those social media accounts easily from a single location. Sendible has powerful features for social media monitoring, publishing, and analytics, and it also provides product recommendations by analyzing your clients’ social media profiles and suggesting the content that works for that audience.

      Pros: 

      • Designed specifically for agency needs. 
      • Unified inbox for managing multiple client accounts. 
      • Comprehensive features for monitoring, publishing, and analytics. 
      • Provides content recommendations based on profile analysis. 

        Cons: 

        • Might be more than what smaller businesses or individual users need. 

        Pricing: Sendible offers a free trial. Pricing starts at $29/month.

        Sendible
        4.8 out of 5 stars
        Sendible’s ease of use and social scheduling capabilities make the platform ideal for businesses of all sizes, from sole traders to enterprises and agencies. No matter who you are, you will find a plan suitable for your needs, with each plan including all you need to manage your social accounts but scaling to add those additional features needed by larger organizations.
        Ratings
        Features & Pricing
        Pros and Cons
        Ratings
        Features
        4.6
        Ease of Use
        5.0
        Reporting
        4.9
        Overall Score
        4.8
        Features & Pricing
        Analytics
        Automated Publishing
        Content Management
        Keyword Filtering
        Multi-Account Management
        Post Scheduling
        Price starting at:$25
        Pros and Cons
        Excellent social scheduling features
        Smart queues ensure you always have evergreen content to share
        Centralized social engagement platform
        Canva and other useful integrations
        Value for money
        Pricing tiers can be confusing
        Best for: Businesses of all sizes and agencies
        Sendible
        4.8 out of 5 stars
        Sendible’s ease of use and social scheduling capabilities make the platform ideal for businesses of all sizes, from sole traders to enterprises and agencies. No matter who you are, you will find a plan suitable for your needs, with each plan including all you need to manage your social accounts but scaling to add those additional features needed by larger organizations.
        Visit Website View Profile

        4. Referral Factory

        Referral Factory

        Best for: Businesses looking to leverage customer referrals as part of their marketing strategy.

        Referral Factory offers a comprehensive platform for social media post generation, referral program creation, promotion, and tracking. It allows you to easily create a large amount of social media posts that are relevant and related to your brand. Meanwhile, the referral factory user-friendly drag-and-drop builder eliminates coding hassles while maintaining brand consistency. It allows you to effortlessly promote your referral program using pop-ups, widgets, and CRM integration, streamlining customer requests and automation. Moreover, you will gain valuable insights into referral program performance through advanced analytics, facilitating data-driven decisions.

        Pros:

        • User-friendly program creation
        • Effortless program promotion and automation.
        • Advanced tracking and analytics
        • Automated global reward distribution
        • CRM Integration
        • Multi-language support 
        • Over 100 pre-built templates 
        • User engagement tools

        Cons:

        • While CRM integration is a significant advantage, it may require initial setup and configuration.
        • Although offering many templates, some users may require more niche-specific options.

        Pricing: Referral Factory offers three pricing tiers: Starter at $95 per month, Basic at $200 per month, and Pro at $300 per month.

        Referral Factory
        4.9 out of 5 stars
        Referral Factory is a one-stop shop for your referral marketing programs. Invite referrers, offer different types of rewards, run competitions, and more with Referral Factory's features.
        Ratings
        Features & Pricing
        Pros and Cons
        Ratings
        Features
        4.8
        Ease of Use
        4.8
        Support
        5.0
        Overall Score
        4.9
        Features & Pricing
        Referral invites & notifications
        multiple referral program types
        1000+ referral program templates
        landing page builder
        social media sharing buttons
        fraud and user verification alerts
        integrations
        Price starting at:$95
        Pros and Cons
        Flexible features
        Chat and video support on all plans
        CRM integrations minimize data entry
        Maximum user numbers have been reduced on each plan
        Customization can be difficult on the lower plans
        Have to pay extra to use your own domain
        Best for: Flexible referral software for any business of any size.
        Referral Factory
        4.9 out of 5 stars
        Referral Factory is a one-stop shop for your referral marketing programs. Invite referrers, offer different types of rewards, run competitions, and more with Referral Factory's features.
        Visit Website View Profile

        5. Brand24

        Brand24

        Best for: Agencies prioritizing online reputation management and wanting to proactively address customer sentiments. 

        Brand24 is the perfect social media management tool for agencies who want to protect their clients’ online reputations. You can follow up on positive comments from brand ambassadors and respond to dissatisfied customers before their dissatisfaction impacts your clients’ bottom line. Brand24 uses automated sentiment analysis to segment positive, negative, and neutral mentions.

        Pros: 

        • Focuses on online reputation management. 
        • Automated sentiment analysis segments mentions into positive, negative, and neutral. 
        • Allows for proactive response to customer feedback. 

          Cons: 

          • Seems to be more niche in its focus on sentiment analysis and reputation management. 

          Pricing: Brand24 offers a free trial. Pricing starts at $79/month.

          Brand24
          4.9 out of 5 stars
          One of the industry’s leading social media monitoring tools goes beyond social to give brands a holistic view of their online presence and the conversations happening about them.
          Ratings
          Features & Pricing
          Pros and Cons
          Ratings
          Features
          5.0
          Ease of Use
          4.8
          Support
          5.0
          Overall Score
          4.9
          Features & Pricing
          Sentiment Analysis
          Presence Score
          Engagement Tracking
          Trending Hashtags
          Most-shareable Links
          Finding influencers
          Source and Topic Analysis
          Mentions Volume
          Reach Taracking
          AI Reports
          Most active sites/profile
          Context of Discussion
          Advertising Value Equivalency
          Storm Alerts
          Push Notifications
          Discussion Leaders
          White-labelled reports
          Price starting at:$79
          Pros and Cons
          Social listening, but for the whole internet, ensures marketers never miss a mention anywhere
          With its Emotion Analysis and real time alerts, can be an invaluable crisis communications tool
          AI uses gathered insights to recommend real world action items marketers can execute
          There’s a lot to unpack here, will take some time to get comfortable
          Best for: Brands and Agencies of all sizes
          Brand24
          4.9 out of 5 stars
          One of the industry’s leading social media monitoring tools goes beyond social to give brands a holistic view of their online presence and the conversations happening about them.
          Visit Website View Profile

          6. Iconosquare

          Iconosquare

          Best for: Agencies needing an all-in-one tool for social media management with a strong emphasis on analytics and reporting. 

          One of the features that make Iconosquare such a great tool for agencies specifically is that it simplifies social media analytics and reporting. Agencies can keep track of multiple clients’ performance conveniently via one intuitive dashboard and create branded PDF reports in a single click. Though, it’s much more than just a tool for measuring metrics. It also offers all the standard features that you would expect a solid social media management tool to have such as automatic posting, feed preview scheduling, hashtag tracking, and social listening.

          Pros: 

          • Simplifies social media analytics and reporting for multiple clients. 
          • One-click branded PDF reports. 
          • Comprehensive features including automatic posting, feed preview scheduling, hashtag tracking, and social listening. 

          Cons: 

          • While it offers a range of features, some users might only need its analytics capabilities. 

          Pricing: Iconosquare offers a free trial. Pricing starts at $59 per month. 

          Iconosquare
          4.4 out of 5 stars
          Manage your social media and your analytics all in one place with Iconosquare. Businesses and agencies can easily manage the performance of their content as well as analytics, posting, and more. The platform supports Instagram, Facebook, Twitter, LinkedIn and TikTok.
          Ratings
          Features & Pricing
          Pros and Cons
          Ratings
          Features
          4.4
          Ease of Use
          4.4
          Support
          4.4
          Overall Score
          4.4
          Features & Pricing
          Analytics
          Automated Publishing
          Contact Management
          Keyword Filtering
          Multi-Account Management
          Post Scheduling
          Social Media Management
          Price starting at:$29
          Pros and Cons
          Evolving functionality
          Industry benchmarks
          Competitive analysis features
          Excellent automated posts
          Customer support may not be helpful
          Some features may glitch
          Some platforms are not included
          Best for: Brands and Agencies
          Iconosquare
          4.4 out of 5 stars
          Manage your social media and your analytics all in one place with Iconosquare. Businesses and agencies can easily manage the performance of their content as well as analytics, posting, and more. The platform supports Instagram, Facebook, Twitter, LinkedIn and TikTok.
          Visit Website View Profile

          7. Agorapulse

          Agorapulse

          Best for: Agencies managing multiple accounts and wanting insights on team performance.

          Agorapulse is perfect for publishing, monitoring, and reporting on multiple social media accounts. You can use Agorapulse to manage incoming messages in a single location and get all the insights you need about how your team is working from your dashboard. With Agorapulse’s monitoring tool, you’ll be alerted to trends, hashtags, and key influencers and ambassadors so you can cue into the most relevant trends for your clients.

          Pros: 

          • Centralized management of multiple social media accounts. 
          • Unified inbox for incoming messages. 
          • Dashboard insights on team performance. 
          • Alerts for trends, hashtags, and key influencers. 
          • Built-in CRM feature. 

            Cons: 

            • Might be more than what smaller businesses or individual users need. 

            Pricing: Agorapulse offers a free trial. Paid plans start at $49/month if billed annually. 

            Agorapulse
            4.5 out of 5 stars
            Agorapulse is a social media management platform stocked full of features for individuals, businesses, and enterprises. Their added listening tool helps users monitor brand mentions. Features include a variety of ways to publish content, reporting, analytics, and more.
            Ratings
            Features & Pricing
            Pros and Cons
            Ratings
            Features
            4.0
            Ease of Use
            4.6
            Support
            4.8
            Overall Score
            4.5
            Features & Pricing
            Analytics
            Automated Publishing
            Contact Management
            Content Management
            Conversion Tracking
            Keyword Filtering
            Multi-Account Management
            Post Scheduling
            Reporting/Analytics
            Social Media Monitoring
            Competitive Analysis
            Scheduling
            Social Media Calendar
            Social Media Management
            Team Workflow & Collaboration
            Social Media Listening
            Price starting at:$49
            Pros and Cons
            Easy social media management
            Simple platform
            Makes it easy not to double reply etc
            Lack of post editing features
            Limited third party integrations
            Engagement platform can be difficult to use
            Best for: Mid-sized agencies, mid-sized businesses and some enterprise brands.
            Agorapulse
            4.5 out of 5 stars
            Agorapulse is a social media management platform stocked full of features for individuals, businesses, and enterprises. Their added listening tool helps users monitor brand mentions. Features include a variety of ways to publish content, reporting, analytics, and more.
            Visit Website View Profile

            8. Planable

            Planable

            Best for: Agencies that value clear communication with clients and need a visual representation of scheduled content.

            Planable offers a number of easy-to-use tools for agencies like a social media calendar and scheduler that will help you to take on more work. With the social media calendar view, your clients will know at a glance what they can expect and when they can expect it. While this is useful for keeping clients in the loop, you can rest assured knowing that you have control over which communication is to remain internal – for your team’s eyes only – and which communication is for your clients to see. 

            Pros: 

            • Features a social media calendar and scheduler. 
            • Provides a clear view for clients on upcoming content. 
            • Allows control over internal and client-visible communication. 

            Cons: 

            • Might be more suited for agencies that prioritize scheduling and client communication. 

            Pricing: Planable offers a basic free plan and three paid plans. Pricing starts at $11/user per month.

            Planable
            4.7 out of 5 stars
            Planable streamlines social media content creation with collaborative scheduling, creation tools, and a heavy focus on collaboration, making it ideal for creative teams.
            Ratings
            Features & Pricing
            Pros and Cons
            Ratings
            Features
            5.0
            Ease of Use
            5.0
            Reporting
            4.0
            Overall Score
            4.7
            Features & Pricing
            Analytics
            Social Media Management
            Marketing Calendar
            Price starting at:$11
            Pros and Cons
            The Feed view shows content the way it’s meant to appear on social
            Collaboration tools and features remove operational stress, teams can focus on creating
            Very scalable and no harder to use for dozens of clients or one small brand
            Analytics aren’t very deep, limited only to basic stats and lists
            Figuring out the price feels more complicated than it should
            Best for: Any size brand or agency
            Planable
            4.7 out of 5 stars
            Planable streamlines social media content creation with collaborative scheduling, creation tools, and a heavy focus on collaboration, making it ideal for creative teams.
            Visit Website View Profile

            9. Birdeye

            Birdeye

            Best for: Multi-location businesses looking to streamline their social media management across various locations and platforms.

            BirdEye, not just another social media management platform, is engineered to meet the multifaceted demands of multi-location businesses. It is your go-to solution for managing an array of social media accounts on platforms such as Facebook, Instagram, LinkedIn, YouTube, X (formerly Twitter), and Google. What sets it apart? A centralized dashboard that offers a streamlined experience for publishing, engagement, and in-depth reporting.

            But BirdEye isn’t solely about juggling accounts; its AI-driven content generator crafts compelling posts complemented by contextually apt images. Coupled with an intuitive visual calendar, planning and scheduling across diverse accounts has never been more efficient. Customer interaction takes a front seat with real-time engagement capabilities. Dive deep with comprehensive social analytics to unearth pivotal performance metrics, and seamlessly integrate BirdEye with your preferred CRM systems.

            Pros:

            • Simplified multiple social media account management
            • AI-Powered Content Generation
            • Efficient post-scheduling across various accounts
            • Real-time customer interaction, facilitating effective engagement
            • In-depth social analytics
            • Seamless integration with CRM systems
            • Customizable white-labeling
            • Excellent reputation

            Cons:

            • Some users may find the platform’s advanced features require time to master.
            • While Birdeye offers a range of features, pricing may be on the higher side for smaller businesses.

            Pricing: 3 paid plans are available starting at $299/mo. cost.

            Birdeye
            4.8 out of 5 stars
            Birdeye is a reputation and customer experience platform for local businesses. We’ve included it in the Social Media Marketing section of our reviews because it includes a comprehensive Social Media module, that includes most of the features offered by standalone social media marketing platform competitors. 
            Ratings
            Features & Pricing
            Pros and Cons
            Ratings
            Features
            4.9
            Ease of Use
            4.8
            Reporting
            4.8
            Overall Score
            4.8
            Features & Pricing
            Social Media Management
            Review Management
            Review Generation
            Online Reputation Management
            Customer Messaging
            Referral Marketing
            Website Chat
            Google Reviews
            Google My Business
            Facebook Reviews
            Business Listing Management
            Customer Experience
            Price starting at:$299
            Pros and Cons
            Offers a comprehensive range of tools to assist businesses to grow
            Social tools are simple to use, yet powerful
            The unified inbox makes it easy to keep track of any issues
            Has incorporated AI throughout, to expand the usefulness of its tools
            Social features are only included in the most expensive plan.
            Expensive if you include all the add-ons
            Best for: Businesses of all sizes. Pick and choose the add-ons according to your needs and budget
            Birdeye
            4.8 out of 5 stars
            Birdeye is a reputation and customer experience platform for local businesses. We’ve included it in the Social Media Marketing section of our reviews because it includes a comprehensive Social Media module, that includes most of the features offered by standalone social media marketing platform competitors. 
            Visit Website View Profile

            10. HeyOrca

            HeyOrca

            Best for: Social media managers and agencies that prioritize client collaboration and visual content scheduling. 

            HeyOrca is trusted by agency professionals and loved by thousands of social media managers from all over the world. It makes it easy to schedule social media posts, collaborate with your different clients, request approvals, and share client-friendly reporting all via one place. Thanks to the visual nature of its scheduling feature, what you see is what your clients will get. Then, to make sure that clients are happy with the scheduled content, you can set up automatic approval reminders or send them a shareable link so that they can share their feedback. 

            Pros: 

            • Visual scheduling feature for accurate content previews. 
            • Collaboration, approval requests, and client-friendly reporting in one place. 
            • Automatic approval reminders and shareable links for client feedback. 

              Cons: 

              • Pricing is based on the number of calendars, which might not be suitable for all users. 

              Pricing: After a free 14-day trial, pricing starts at $59 per month per calendar. If you add five or more calendars, you can save 40%. 

              HeyOrca
              4.5 out of 5 stars
              HeyOrca is a social media scheduling platform built for teams. It permits unlimited users on all pricing plans. You can plan, schedule, and publish posts directly to Facebook, Instagram, Instagram Reels, Twitter, LinkedIn, Google My Business, & Pinterest, and indirectly to TikTok and Instagram Stories. In addition, you can use it to manage multiple brands, giving each a dedicated social media calendar, media library, and user permissions.
              Ratings
              Features & Pricing
              Pros and Cons
              Ratings
              Features
              4.2
              Ease of Use
              4.9
              Reporting
              4.5
              Overall Score
              4.5
              Features & Pricing
              Automated Publishing
              Contact Management
              Multi-Account Management
              Post Scheduling
              Multi-User Collaboration
              Reporting/Analytics
              Team Workflow & Collaboration
              Content Calendar
              Facebook Ads Moderation
              Price starting at:$50.15
              Pros and Cons
              Excellent collaboration and approvals system
              Integration with Canva for post designs
              Simple interface that shows scheduled posts at a glance
              No bulk upload feature or way to reshare others' posts
              No engagement-related features (although these are reportedly coming soon)
              Limited paid post tracking
              Best for: Agencies and teams
              HeyOrca
              4.5 out of 5 stars
              HeyOrca is a social media scheduling platform built for teams. It permits unlimited users on all pricing plans. You can plan, schedule, and publish posts directly to Facebook, Instagram, Instagram Reels, Twitter, LinkedIn, Google My Business, & Pinterest, and indirectly to TikTok and Instagram Stories. In addition, you can use it to manage multiple brands, giving each a dedicated social media calendar, media library, and user permissions.
              Visit Website View Profile

              11. Rival IQ

              Rival IQ

              Best for: Agencies seeking deep analytics and insights into content performance across various social media platforms. 

              Rival IQ is a brilliant social media analytics platform that agencies can use to get detailed information about how their clients are performing on social media platforms like Facebook, Instagram, Pinterest, YouTube, Twitter, and more. Rival IQ is also helpful for content discovery. You can see the top-performing hashtags for your clients’ niche or the hashtags their competitors are using so you can create content around the best hashtags.

              Pros: 

              • Detailed analytics across multiple social media platforms. 
              • Content discovery features. 
              • Insights into top-performing hashtags and competitor hashtag usage. 

                Cons: 

                • Higher starting price compared to other tools. 
                • Might be more analytical than some users need. 

                Pricing: Rival IQ offers a free trial. Paid plans start at $239/month.


                12. Mention

                Mention

                Best for: Marketing agencies that prioritize real-time brand monitoring across various online platforms. 

                Mention gives marketing agencies a quick and easy way to track and understand the conversations on social media about their clients’ brands. With Mention, your agency can perform real-time monitoring of social media, news sites, blogs, and forums for your clients. The information you gain can empower you to share with your clients how their brand is perceived online, and use data-driven solutions to bolster their brand reputation and create the best social media strategy.

                Pros: 

                • Real-time monitoring of social media, news sites, blogs, and forums. 
                • Provides insights into brand perception online. 
                • Data-driven solutions for brand reputation and strategy formulation. 

                Cons: 

                • More focused on monitoring and might lack some advanced management features. 

                Pricing: Mention offers a limited free plan. Pricing starts at $41/month.

                Mention
                4.7 out of 5 stars
                Mention is a brand monitoring and social listening platform. The tool combs through millions of web, social and online sources to deliver insights that help your team manage your brand's online presence.
                Ratings
                Features & Pricing
                Pros and Cons
                Ratings
                Features
                4.6
                Ease of Use
                4.7
                Support
                4.7
                Overall Score
                4.7
                Features & Pricing
                Audience Segmentation
                Competitive Analysis
                Configurable Alerts
                Customer Engagement
                Dashboard
                Influencer Tracking
                Reputation Management
                Sentiment Analysis
                Trend Tracking
                Price starting at:$41
                Pros and Cons
                Great brand monitoring options
                Clean, intuitive interface
                Free 30-day trial without credit cards
                Limited features at lower tiers
                Customer support can be slow
                Lack of learning tools
                Best for: Agencies
                Mention
                4.7 out of 5 stars
                Mention is a brand monitoring and social listening platform. The tool combs through millions of web, social and online sources to deliver insights that help your team manage your brand's online presence.
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                13. Awario

                Awario

                Best for: Agencies seeking detailed social media listening with added features like Boolean search and influencer identification. 

                Awario is another social media listening tool that agencies can use to monitor social media, news, blogs, forums, and more for mentions of their clients or other important keywords. Awario includes a Boolean search option so you can customize your searches to ensure the best and most important information. Awario also shows mention growth and reach over time, as well as performing sentiment analysis and competitive analysis and help you find social media influencers, too.

                Pros: 

                • Comprehensive monitoring of social media, news, blogs, forums, etc. 
                • Boolean search option for customized searches. 
                • Provides insights on mention growth, reach, sentiment analysis, and competitive analysis. 
                • Helps in identifying social media influencers. 

                  Cons: 

                  • Might overlap in features with other social listening tools. 

                  Pricing: Awario offers a free trial. Paid plans start at $29/month.


                  14. CoSchedule

                  CoSchedule

                  Best for: Agencies needing a robust tool for social media marketing that integrates with other platforms and emphasizes content optimization. 

                  CoSchedule is a powerful social media marketing tool that can help you manage assets, set up workflows, and integrate other tools like your email marketing service or content marketing platform to make content marketing a lot easier. CoSchedule is great for agencies because you can group multiple projects and campaigns to make them easier to track. CoSchedule’s Social Message Optimizer feature will help you create the best possible message for your clients by grading your social content and offering suggestions for improvement.

                  Pros: 

                  • Integrates with other tools like email marketing services or content marketing platforms. 
                  • Allows grouping of multiple projects and campaigns for easier tracking. 
                  • Social Message Optimizer feature for content grading and improvement suggestions. 

                  Cons: 

                  • Might be more feature-rich than some users need, leading to a steeper learning curve. 

                  Pricing: CoSchedule offers a free trial. Plans start at $29/user/month.

                  CoSchedule
                  4.4 out of 5 stars
                  Plan, organize, and execute all your content marketing tasks in one place with CoSchedule. This all-in-one platform has drag-and-drop calendars to make it easy to collaborate with co-workers and schedule all projects in the same place.
                  Ratings
                  Features & Pricing
                  Pros and Cons
                  Ratings
                  Features
                  4.8
                  Ease of Use
                  4.2
                  Support
                  4.3
                  Overall Score
                  4.4
                  Features & Pricing
                  Analytics
                  Automated Publishing
                  Content Management
                  Multi-Account Management
                  Post Scheduling
                  Customer Engagement
                  Multi-User Collaboration
                  Reporting/Analytics
                  Social Media Monitoring
                  Price starting at:$19
                  Pros and Cons
                  Centralized dashboard and calendar
                  Easy collaboration for teams and clients
                  Project management tools
                  Multiple features
                  Noncompetitive pricing
                  Not enough customization options
                  Slow loading
                  Best for: Professional marketers, marketing teams, and marketing agencies
                  CoSchedule
                  4.4 out of 5 stars
                  Plan, organize, and execute all your content marketing tasks in one place with CoSchedule. This all-in-one platform has drag-and-drop calendars to make it easy to collaborate with co-workers and schedule all projects in the same place.
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                  15. Canva

                  Canva

                  Best for: Smaller agencies or businesses without in-house graphic designers needing a straightforward design tool. 

                  If you’re a smaller agency that doesn’t have in-house graphic designers, Canva can be a lifesaver. It’s a graphic design software that makes it so very easy to create social media posts, web banners, ad imagery, and tons more. You can use Canva to create images from scratch or use one of their thousands of gorgeous templates. Just change the colors to match your clients’ branding and you’re off.

                  Pros: 

                  • User-friendly graphic design software suitable for non-designers. 
                  • Wide range of templates for various design needs. 
                  • Customizable designs to match client branding. 

                    Cons: 

                    • While versatile, it might not replace the need for professional design software for more complex tasks. 

                    Pricing: Canva offers a free plan. Pricing starts at $119.99/year.


                    16. Visme

                    Visme

                    Best for: Agencies that prioritize visual storytelling and need a tool for creating interactive and dynamic content. 

                    Visme is an all-in-one visual content creation platform for agencies. You can use it to hold design assets, brand information, and more in a central location. If you’re an agency that regularly creates presentations for clients, you’ll love Visme’s infographics and reports that will help you sell your story. Visme also includes the tools you need to create eye-catching content for your clients with animated icons, illustrations, shapes, characters, and special effects. You can even embed visuals with popups, hover effects, links, and more to create interactive blog posts.

                    Pros: 

                    • Comprehensive visual content creation platform. 
                    • Centralized storage for design assets and brand information. 
                    • Features for creating interactive content like infographics, reports, and blog posts. 
                    • Wide range of design elements including animated icons, illustrations, and special effects. 

                      Cons: 

                      • Might have a learning curve for those unfamiliar with visual content creation tools. 

                      Pricing: Visme offers a limited free plan. Paid plans start at $12.25/month.


                      17. Cyfe

                      Cyfe

                      Best for: Agencies seeking a comprehensive analytics tool that can be customized and branded for each client. 

                      Cyfe is a phenomenal analytics tool for social media management. You’ll get detailed reports on SEO, Google Ads, brand mentions, Google Analytics, and more from a single, integrated dashboard. Cyfe is easy to set up and manage and comes with pre-built dashboard templates so you can connect your data and start monitoring your KPIs. With Cyfe, you can set up custom data sources, create branded reports, and put data together in unique ways. Plus, Cyfe is a white-label tool, so you can customize your reporting for each client and present it as a value add or upsell.

                      Pros: 

                      • Integrated dashboard for multiple analytics reports like SEO, Google Ads, and brand mentions. 
                      • Pre-built dashboard templates for easy setup. 
                      • Customizable data sources and branded reports. 
                      • White-label tool allowing for client-specific customization. 

                      Cons: 

                      • Might be overwhelming for users only needing basic analytics. 

                      Pricing: Cyfe offers a free trial. Pricing starts at $19/month.


                      18. Reputation

                      Reputation

                      Best for: Agencies looking for an all-in-one solution that combines marketing, social media management, and customer experience with a focus on collaboration. 

                      Reputation is a marketing, social media management, and customer experience platform that includes tools for social listening, planning, creating, publishing, engaging, and reporting. You can add permissions to your workflows, allowing collaboration while keeping your clients’ content safe. Reputation also has social listening features so you can stay on top of trends in your clients’ niches.

                      Pros: 

                      • Comprehensive platform covering marketing, social media management, and customer experience. 
                      • Collaboration features with permission settings for content safety. 
                      • Social listening features for trend monitoring. 

                      Cons: 

                      • Pricing is not transparent; available only upon request. 

                      Pricing: Pricing available by request.


                      19. MavSocial

                      MavSocial

                      Best for: Agencies seeking a robust and affordable social media management tool with a plethora of features for publishing and curation. 

                      MavSocial helps agencies streamline social media management by easily curating, scheduling, and managing your clients’ social presence. With MavSocial, you can keep your publishing in a single place, control approval flows, create a master post, edit it for specific networks, tag other pages or locations, add hashtag groups, create multi-page posts, save as a draft, schedule, or publish to specific networks at specific times. MavSocial truly has more features than we can go through in this article. Just know that it’s a powerful social media management tool for agencies that aren’t going to cost you an arm and a leg.

                      Pros: 

                      • Streamlined social media management with features for curation, scheduling, and publishing. 
                      • Comprehensive publishing features like approval flows, multi-page posts, hashtag groups, and more. 
                      • Versatile tool with a wide range of features for different social media tasks. 

                        Cons: 

                        • With its extensive features, there might be a learning curve for new users. 

                        Pricing: MavSocial offers a free trial. Pricing starts at $65/month.


                        20. BuzzSumo

                        BuzzSumo

                        Best for: Social media marketing agencies focusing on content creation, influencer discovery, and brand monitoring.

                        If you’re a social media marketing agency tasked with creating content for your clients, BuzzSumo is an awesome tool. You can use it to find content based on keywords, popular questions, and trends. Additionally, BuzzSumo lets you set up alerts for mentions of your clients’ brands, their competition, backlinks, keywords, and more. It’s also a great tool if you want to find influencers for your clients that have engaged audiences and genuine authority.

                        Pros: 

                        • Content discovery based on keywords, popular questions, and trends. 
                        • Alerts for brand mentions, competition, backlinks, and keywords. 
                        • Influencer discovery with genuine authority and engaged audiences. 

                        Cons: 

                        • Might be pricier for smaller businesses or individual users. 

                        Pricing: BuzzSumo offers a free trial. Paid plans start at $95/month if paid annually.

                        BuzzSumo
                        4.5 out of 5 stars
                        BuzzSumo is a leading content marketing tool. This platform helps provide content research and performance insights worldwide. BuzzSumo partners with Facebook, Twitter, Pinterest and Reddit and also scans content, incluenders, trending news stories, and more.
                        Ratings
                        Features & Pricing
                        Pros and Cons
                        Ratings
                        Features
                        4.6
                        Ease of Use
                        4.4
                        Support
                        4.4
                        Overall Score
                        4.5
                        Features & Pricing
                        Audience Segmentation
                        Competitive Analysis
                        Configurable Alerts
                        Customer Engagement
                        Dashboard
                        Impact Scoring
                        Influencer Tracking
                        Reputation Management
                        Trend Tracking
                        Price starting at:$159
                        Pros and Cons
                        Excellent tools to build high-performing content
                        Powerful content suggestion tool
                        Easy-to-navigate interface
                        Expensive price points
                        Interface can be confusing when more features are added in
                        Best for: Publishers, brands, and agencies
                        BuzzSumo
                        4.5 out of 5 stars
                        BuzzSumo is a leading content marketing tool. This platform helps provide content research and performance insights worldwide. BuzzSumo partners with Facebook, Twitter, Pinterest and Reddit and also scans content, incluenders, trending news stories, and more.
                        Visit Website View Profile

                        21. Sotrender

                        Sotrender

                        Best for: Agencies seeking AI-powered insights and advanced features for social media content analysis and customer care. 

                        Like Rival IQ, Sotrender gives you detailed insight into how your clients’ social media content is performing as well as how their competitors are doing, too. With this AI-powered tool, you’ll be able to manage social customer care from a single place. Answer Facebook comments and messages and get real-time updates, all in a single dashboard. Sotrender’s in-house Machine Learning Team is always developing and improving the platform’s Natural Language Processing and Computer Vision models for better social sentiment analysis, logo detection and emotions recognition on visuals, text recognition and extraction from images, and more.

                        Pros: 

                        • Detailed insights into social media content performance and competitor analysis. 
                        • AI-powered tool for managing social customer care. 
                        • Advanced features like sentiment analysis, logo detection, text recognition from images, and more. 
                        • Continuous improvements by an in-house Machine Learning Team. 

                          Cons: 

                          • Might be overwhelming for users who only need basic features. 

                          Pricing: Sotrender offers a free trial. Pricing starts at $59/month.


                          22. TweetDeck

                          TweetDeck

                          Best for: Businesses or individuals needing a straightforward tool specifically for managing multiple Twitter accounts. 

                          TweetDeck is a simple social media management tool you can use to bring together multiple Twitter accounts in a single place. You can schedule tweets, track hashtags, send and reply to direct messages, and even create multiple lists.

                          Pros: 

                          • Centralized management of multiple Twitter accounts. 
                          • Features for scheduling tweets, tracking hashtags, and managing direct messages. 
                          • Allows creation of multiple lists for better organization. 

                          Cons: 

                          • Limited to Twitter management only. 

                          Pricing: TweetDeck is free.


                          23. Clarabridge CX Social

                          Clarabridge CX Social

                          Best for: Agencies prioritizing analytics and engagement across a wide range of online platforms. 

                          Clarabridge CX Social is a social media management tool that focuses on analytics and engagement. It monitors just about everything—social media platforms, forums, blogs, review sites, and news sites—and analyzes engagement rate, response time, sentiment, and growth of mentions.

                          Pros: 

                          • Comprehensive monitoring across social media platforms, forums, blogs, review sites, and news sites. 
                          • Detailed analytics on engagement rate, response time, sentiment, and mention growth. 

                          Cons: 

                          • Pricing is not transparent; available only upon request. 

                          Pricing: Clarabridge CX Social offers a free trial. Pricing available on request.


                          24. Pocket

                          Pocket

                          Best for: Agencies needing to stay updated with industry news and save content for future reference or social media marketing purposes. 

                          Pocket is a bit different from the other social media management tools for agencies that we’ve included on our list so far, but it’s an amazing tool for agencies with clients in industries that can change in moments. Pocket can save articles, videos, and stories from any publication, page, or app so you can stay on top of industry news. Plus, you’ll be able to save content that you can later use in social media marketing for your clients. The free account lets you save content but the premium plan is great for agencies because you get a permanent library of everything you’ve saved, including a backup of the articles and webpages so you have them even if the original page changes.

                          Pros: 

                          • Saves articles, videos, and stories from various sources for later reading. 
                          • Helps stay updated with industry news. 
                          • Premium plan offers a permanent library and backups of saved content. 

                          Cons: 

                          • Different from traditional social media management tools, so might not cater to all agency needs. 

                          Pricing: Pocket offers a free plan. Paid plans start at $44.99/year.


                          25. Buffer

                          Buffer

                          Best for: Agencies and individuals seeking a two-fold approach to social media management with both publishing and analytics capabilities. 

                          Buffer is a social media management tool for agencies and individuals that has a lot to offer. It has two separate products, Publish and Analyze, that you can purchase separately or together. With the Publish product, you’ll be able to plan content, collaborate with others, and publish content that will get your clients noticed. Then, with Analyze, you can measure social media performance, create in-depth reports, and get recommendations to grow your clients’ reach, engagement, and sales.

                          Pros: 

                          • Offers both publishing and analytics products. 
                          • Allows for content planning, collaboration, and publishing. 
                          • Provides in-depth reports and growth recommendations. 

                          Cons: 

                          • Might require purchasing both products for comprehensive management. 

                          Pricing: Buffer offers a free trial. Pricing starts at $5/month.

                          Buffer
                          4.4 out of 5 stars
                          Buffer is one of the most popular social media scheduling platforms. This software helps drive engagement and traffic on social media with the help of their scheduling, engagement, and analytics tools.
                          Ratings
                          Features & Pricing
                          Pros and Cons
                          Ratings
                          Features
                          4.0
                          Ease of Use
                          4.6
                          Support
                          4.5
                          Overall Score
                          4.4
                          Features & Pricing
                          Automated Publishing
                          Content Management
                          Multi-Account Management
                          Post Scheduling
                          Reporting/Analytics
                          Price starting at:$5
                          Pros and Cons
                          Simple cross-posting
                          Straightforward calendar view
                          Integrates with almost every social platform
                          Buffer Analyze may be too basic for some
                          Buffer may glitch with Instagram
                          Arbitrary character limits for Facebook, Twitter
                          Pay-as-you-go packaging
                          Best for: Publishers, mid-stage startup teams, non-profits, higher education, sports teams, e-commerce, solopreneurs, businesses
                          Buffer
                          4.4 out of 5 stars
                          Buffer is one of the most popular social media scheduling platforms. This software helps drive engagement and traffic on social media with the help of their scheduling, engagement, and analytics tools.
                          Visit Website View Profile

                          26.  Kontentino

                           Kontentino

                          Best for: Marketing teams looking to streamline content approval processes and reduce feedback times.

                          Kontentino helps marketing teams to simplify social media management and, ultimately, save time. In fact, according to their website, it can help to increase the speed at which content gets approved by more than 75% while cutting the time spent on feedback in half. Some of the features aimed at agencies specifically include one-click approval, a comment section, and reporting. It also plans on introducing ad planning soon. 

                          Pros: 

                          • Aims to simplify social media management and save time. 
                          • Features like one-click approval, comment section, and reporting. 
                          • Claims to significantly speed up content approval and reduce feedback time. 

                          Cons: 

                          • Ad planning feature is still in the pipeline. 

                          Pricing: Kontentino offers a free trial. Pricing starts at $53 per month.


                          27. e-clincher

                          e-clincher

                          Best for: Agencies seeking a robust tool for content planning, publishing, and performance analysis. 

                          Trusted by tens of thousands of businesses, e-clincher is a comprehensive social media management tool. Agencies can use it to plan, publish and visualize content, and simplify internal and external workflows. Then, to ensure that your campaigns remain effective, it offers reporting on aspects like engagement and growth. 

                          Pros: 

                          • Comprehensive tool for planning, publishing, and visualizing content. 
                          • Simplifies both internal and external workflows. 
                          • Provides insights on engagement and growth. 

                            Cons: 

                            • Might be overwhelming for users who only need basic features. 

                            Pricing: eclincher offers a free trial. Pricing starts at $65 per month.

                            e-clincher
                            4.5 out of 5 stars
                            This cloud-based social media management tool helps businesses consolidate their social media and marketing activities in one place. eClincher brings together your social media profiles in one place for publishing, engagement, listening, brand awareness, content curation, and social selling.
                            Ratings
                            Features & Pricing
                            Pros and Cons
                            Ratings
                            Features
                            4.0
                            Ease of Use
                            4.6
                            Support
                            4.8
                            Overall Score
                            4.5
                            Features & Pricing
                            Analytics
                            Automated Publishing
                            Post Scheduling
                            Social Media Monitoring
                            Price starting at:$65
                            Pros and Cons
                            Visual calendar for content overview
                            User friendly and intuitive layout
                            Fast customer service
                            Effective hashtag reporting
                            Lack of Instagram posting features
                            User interface may be difficult to use at first
                            Platform might not pull every single comment or message
                            Best for: Small & Medium Businesses
                            e-clincher
                            4.5 out of 5 stars
                            This cloud-based social media management tool helps businesses consolidate their social media and marketing activities in one place. eClincher brings together your social media profiles in one place for publishing, engagement, listening, brand awareness, content curation, and social selling.
                            Visit Website View Profile

                            28. Hootsuite

                            Hootsuite

                            Best for: Businesses and agencies that prioritize content curation and protection with a well-established tool. 

                            Hootsuite is a social media management tool that’s been around for a while. It includes content curation so you can view the best content in a single feed using hashtags, keywords, or location. You can also use the content library to store video, GIFs, social media posts, and images for easy access. Hootsuite also lets you set custom permission levels for team members so you can keep your clients’ content protected.

                            Pros: 

                            • Established and well-known tool in the industry. 
                            • Features for content curation and a content library. 
                            • Custom permission levels for team members to ensure content protection. 

                            Cons: 

                            • Given its longevity, some users might find its interface less modern compared to newer tools. 

                            Pricing: Hootsuite offers a limited free plan and a free trial. Paid plans start at $99/month.

                            Hootsuite
                            4.6 out of 5 stars
                            One of the first platforms designed to streamline social media management, Hootsuite continues to be one of the market leaders.
                            Ratings
                            Features & Pricing
                            Pros and Cons
                            Ratings
                            Features
                            4.8
                            Ease of Use
                            4.8
                            Reporting
                            4.3
                            Overall Score
                            4.6
                            Features & Pricing
                            Analytics
                            Automated Publishing
                            Contact Management
                            Content Management
                            Conversion Tracking
                            Customer Targeting
                            Keyword Filtering
                            Multi-Account Management
                            Post Scheduling
                            Brand Tracking
                            Customer Engagement
                            Multi-User Collaboration
                            Reporting/Analytics
                            Social Media Monitoring
                            Price starting at:$99
                            Pros and Cons
                            Customizable feeds show you all the social posts you need to see—no filler
                            Highly flexible post composer and scheduler, with a bulk option, drastically simplifies the most challenging part of the job
                            Inbox consolidated every message, comment, and mention—you’ll never miss a conversation
                            No demo- or psychographic data for the audience
                            Best for: Small, Medium, and Large Businesses
                            Hootsuite
                            4.6 out of 5 stars
                            One of the first platforms designed to streamline social media management, Hootsuite continues to be one of the market leaders.
                            Visit Website View Profile

                            29. Zoho Social

                            Zoho Social

                            Best for: Social Media Management Agencies seeking a comprehensive, all-in-one platform that offers seamless collaboration, customization, and advanced analytics. 

                            Zoho Social is a holistic platform tailored for agencies, enabling them to meet all their social media targets efficiently. It offers a unique dashboard for each client, allowing agencies to manage multiple brands and their respective social media accounts from a single interface. The platform emphasizes collaboration, allowing teams to discuss reports, social media interactions, and popular posts. Additionally, Zoho Social offers custom-labeling, enabling agencies to reinforce their brand identity while interacting with clients. 

                            Pros: 

                            • Single platform solution catering to all agency needs. 
                            • Custom-labeling allows agencies to use their domain name, logo, and favicon. 
                            • Advanced scheduling tools, including a content calendar and bulk push features. 
                            • Real-time analytics provide insights into social performance. 
                            • Custom roles and permissions ensure streamlined client and team interactions. 
                            • Approval management tracks social media posts from inception to publication. 

                              Cons: 

                              • The sheer number of features might be overwhelming for newcomers. 
                              • Pricing might be a concern for smaller agencies or individual consultants. 

                                Pricing: Zoho Social offers a “forever free” account. The “AGENCY” plan is priced at $254.05/month (billed annually) and includes features like client invite, portal customization, and agency-branded reports. Additional brands and team members can be added at extra costs


                                30. Social Champ

                                Social Champ

                                Best for: Businesses and agencies aiming for a powerful, feature-rich social media management tool with a focus on content publishing, analytics, and engagement. 

                                Social Champ is a robust social media management tool that allows users to create, schedule, and analyze content across multiple social accounts. It offers a grid view calendar for a comprehensive look at all scheduled and published content. The platform emphasizes automation, with features like bulk upload, Auto RSS, and geo-tagging. Moreover, Social Champ integrates with various essential tools, from Canva and Google Drive to WordPress and Bit.ly, ensuring a seamless workflow. 

                                Pros: 

                                • Comprehensive publishing tool with premium features like workspace, drafts, and queue. 
                                • Social Media Calendar provides a grid view of all content, enhancing organization. 
                                • Analytics feature allows tracking of platform-specific metrics and generating detailed reports. 
                                • Engage feature groups all social interactions in one place, facilitating prompt responses. 
                                • Integration with various essential tools enhances the platform’s functionality. 

                                  Cons: 

                                  • Might be too feature-rich for users seeking a simple scheduling tool. 
                                  • The multitude of integrations might be overwhelming for some users. 

                                  Pricing: Social Champ offers a free plan with basic features. The “Champion” plan is priced at $26/month, catering to medium-sized businesses. The “Business” plan, ideal for larger teams, is priced at $89/month. For agencies with specific needs, a custom “Agency” plan is available.


                                  Common Problems for Marketing Agencies

                                  There are three common problems that social media marketing agencies experience when dealing with clients:

                                  • Lack of communication
                                  • Too much communication
                                  • Small client budgets

                                  Each of these problems can make providing the best possible service that much harder. Let's take a closer look at these social media marketing challenges so we can better understand how they play out and how social media management tools might help your agency come out on top.

                                  Lack of Communication

                                  Planning successful social media marketing campaigns means working with your clients to create the right content in the right voice. When your customer bows out of that experience, you run the risk of creating a social media marketing plan that your client doesn't like. This means countless hours spent to create a social media marketing plan and maybe even the content that goes with it only to have your client want something else. The social media management tools for agencies on our list will keep you in communication with your client throughout planning and creating so there aren't any surprises.

                                  Too Much Communication

                                  On the other end of the spectrum, we have clients who want to be involved in every step of the social media marketing planning process. This can grind productivity to a halt since you'll find your agency without the autonomy you need to produce what you need to meet your clients' needs and help them reach their goals. Social media management tools can speed up the decision-making process without kicking your client out of the process entirely.

                                  Small Client Budgets

                                  Clients never allocate enough money for marketing, it seems. But that doesn't mean that they don't want you to give them the moon. A social media management tool can help you reign in their expectations, letting them know what they can and can't do based on their budget. They'll love knowing that you're just as conscious of their budget as they are.


                                  Features to Look for in Agency Tools

                                  So, what makes a great and useful social media management tool? There are three very important things that your social media management tool must do if you're going to keep things on track.

                                  • Collaboration. We already talked about the importance of the right amount of communication, so this shouldn't be surprising. The best social media management tools for agencies include collaboration tools so you and your clients can get and stay on the same page.
                                  • Permissions. Along with collaboration comes permissions. Who will be able to make edits to content or the schedule? Who's allowed to comment? These are important questions to answer so you can lock things down and ensure that no accidents happen to derail your plans.
                                  • Reporting. Last, you need to be able to show your results. After all, your clients are hiring you for what you can do for them. You need reporting to be able to show them the proof.
                                  About the Author
                                  Jacinda Santora is a copywriter, marketing consultant, and owner of JMS Copy. She enjoys using her SEO expertise combined with experience in and a deep love for all things marketing to create high-quality marketing-related content