As socially inclined creatures, human beings have embraced technology that connects us with others. Every year, there is an increasing amount of people signing up for and using social media. While there weren’t even a billion people using social media back in 2010, the number exceeded more than 2 billion within just five years.
In 2019, there will be around 2.77 billion people using social media. And with smartphones and internet connectivity becoming cheaper and easier to access, we should expect to see these numbers grow even higher. By 2021, more than 3 billion people will be using social media.
What this means for marketers is that there is huge potential to reach a massive and engaged audience on social media. And that’s not just limited to the popular social media sites like Facebook, Twitter, and Instagram.
In this post, you’ll discover 50+ social media sites that you can use to market your brand and engage with your target audience. Some of these platforms could even help you build valuable connections in your areas of interest.
50+ Social Media Sites You Need to Know in 2020:
- #1: Facebook
- #2: Instagram
- #3: Twitter
- #4: Tumblr
- #5: LinkedIn
- #6: WhatsApp
- #7: Snapchat
- #8: Pinterest
- #9: Reddit
- #10: YouTube
- #11: Mix
- #12: Tagged
- #13: Nextdoor
- #14: Deviantart
- #15: Quora
- #16: Meetup
- #17: ReverbNation
- #18: Flixster
- #19: Goodreads
- #20: Twitch
- #21: CaringBridge
- #22: Wattpad
- #23: Viadeo
- #24: Crunchyroll
- #25: Skyrock
- #26: VK
- #27: MyHeritage
- #28: LiveJournal
- #29: Classmates
- #30: SoundCloud
- #31: Bubbly
- #32: Flickr
- #33: We Heart It
- #34: Influenster
- #35: FilmAffinity
- #36: Open Diary
- #37: Yelp
- #38: CollegeHumor
- #39: Gaia Online
- #40: MocoSpace
- #41: CouchSurfing
- #42: Funny or Die
- #43: italki
- #44: eToro
- #45: XING
- #45: MeetMe
- #46: Ravelry
- #47: Care2
- #48: YY
- #49: Vero
- #50: Medium
- #51: GIPHY
- #52: Tribe
Facebook is currently the largest social media site in the world. With 2.32 billion monthly active users by Q4 of 2018, it’s safe to say that nearly every social media user is on Facebook. So it’s an excellent platform for brands to market their products to a huge audience.
Users can share text posts, links, images, and videos with their Facebook friends. They can follow famous people and pages and react to people’s posts on the platform. Brands can also promote their products using paid ads on Facebook.
Instagram is one of the fastest-growing social networking platforms. While it is mostly app-based, users can also access their feed through the website version. In June 2018, it finally reached 1 billion monthly active users.
Instagram is a highly visual platform, where users share videos and images as well as Stories and Live broadcasts. It is very popular among the younger generations. According to Statista, 32% of users are aged between 18 and 24 and 33% are aged between 25 and 34.
Twitter is a platform that lets users stay on top of trending topics and engage in relevant conversations. In 2018, the platform had 326 million monthly active users. While it doesn’t have as many users as other top social media sites, it does have a highly engaged user base. Twitter users send out at least 500 million tweets per day on average.
Tumblr is another leading social media site. Users can join communities and participate in cultural dialogues to expand their ideas. It’s one of the top social media sites for self-expression and is very popular among teens and fandoms.
As of January 2019, there was a total of 456.1 million Tumblr blogs through which 168.4 billion posts had been made. About 32% of traffic to the platform came from the United States. In the U.K., Tumblr’s market share among social networking platforms was approximately 1.94% in February 2019.
LinkedIn is a social media site for professionals and is very popular among a B2B audience. The platform has grown rapidly over the years and currently has 610 million members. Members can expand their professional connections on the platform, showcase their portfolios, and search and apply for jobs.
LinkedIn is also an excellent platform to share your professional expertise, as it allows members to publish blog posts that reside on the platform.
WhatsApp is a messaging app that lets users share text messages, images, voice notes, audio files, documents, and videos. It has grown exponentially over the years and had about 1.5 billion monthly users in early 2018. Along with its growing user base, the platform has also introduced many new features to make interactions easier among users.
While users could only make one-on-one calls before, it now has a group calling feature. They also introduced a WhatsApp Status feature that allowed users to update photo, video, and text statuses that disappeared after 24 hours. As of Q2 of 2018, 450 million users were updating their WhatsApp Statuses daily.
Snapchat is another highly visual social media platform that’s popular among the younger generation. Users can send snaps to each other and update 24-hour Statuses just like on WhatsApp and Instagram. In Q4 of 2018, it had 186 million daily active users who are highly active on the platform.
Pinterest is a virtual scrapbooking social media site and is therefore, highly visual. Users can create themed boards and add images and products to the board. Brands can even create Shoppable Pins through which users can directly make purchases.
As of 2018, there were 250 million monthly active users on the platform. These users have created more than 175 billion pins on over 3 billion boards.
Reddit is a social media site where users become part of subreddits and engage with other users on relevant topics. It is also somewhat of a news aggregator site since users share the latest news from different sources on the site. Other users will then interact with this news, upvote or downvote it, and comment on it.
It has a huge community of over 1.64 billion users. It is most popular among American internet users, with 38.35% of traffic coming from the United States. The second biggest traffic source is the United Kingdom, which contributes to 7.26% of its traffic. 99.98% of its traffic is organic, proving the popularity of the site.
YouTube is the largest video-sharing social media site in the world. It lets users upload videos on the platform, view videos from other users, and interact with them. As of 2018, it had 1.9 billion monthly active users – almost as much as Facebook. YouTube users spend an average of 40 minutes watching videos on the platform.
Previously StumbleUpon, Mix is a news aggregator social media site that lets users curate their favourite content from around the web and add it to their “Collections.” This includes articles, images, music, and videos. They can also view content curated by their friends and subscribe to their Collections.
This social media site acquired the once popular hi5 social media platform in 2011. It is mainly focused around friendship and dating. Users can connect with others through common interests, games, browsing profiles, and more.
Nextdoor is a private social network for dedicated neighbourhoods. You can enter your street address and find a community of people living in your area. While it was previously just for neighbourhoods in the U.S., it has now expanded to other parts of the world. You can now use it from the U.K., Germany, France, Italy, Australia, Sweden, and Denmark.
Deviantart calls itself the world’s largest social media community for artists and art enthusiasts. Users can share photos of their artwork, discover the work of other artists, and interact with other members of the community. According to the platform, it currently has more than 44 million registered users and 45+ million unique visitors each month.
Quora is one of the largest social networks for people to ask and answer questions about hundreds of topics and categories. This includes everything from language and career to mythology and marketing. As of 2018, it had 300 million monthly active users and received 300 million unique visitors on a monthly basis.
If you have any question that internet results cannot answer, you can post it under a relevant category. You can even send answer requests to experts on the topic.
Meetup is a social media site that does exactly what its name says – it helps connect users with local groups to meet up with new people. Groups can organise events for like-minded people to get together.
You can find groups in a wide range of categories including outdoors and adventure, tech, photography, language and culture, music, and more. It is most popular in the U.S., which contributes to 53.89% of its traffic, followed by the U.K., which contributes to 7.25% of its traffic.
ReverbNation is one of the most reputable social media sites dedicated to musicians. They can promote their music through the platform and reach a bigger audience. They can even make money off of their tracks by selling them to fans or distributing them to major digital platforms. Besides these basics, ReverbNation also offers a host of tools and features to help musicians build their careers.
Flixster is another niche social media site with a focus on film. It’s an American-based site where film enthusiasts can connect with like-minded people and share their film reviews and watching experiences. The site also updates them with new and upcoming films.
Goodreads is another niche social networking site, but this one focuses on books. Book lovers can connect with fellow bookworms and share their book reviews. The site also provides them with book recommendations based on their reading history. Users can join virtual reading clubs and socialise with like-minded individuals.
Twitch is a live-streaming platform, mostly used by gamers to stream their game play or watch other gamers. Users can interact with live streams from other gamers and comment on them. It has about 2.2 million monthly broadcasters and 140 million monthly unique viewers.
CaringBridge is one of the only social media sites of its kind. It’s a personal health journal that connects people with their loved ones during a health journey and allows them to provide support. It’s an excellent platform for people who are undergoing serious illnesses and health struggles as it helps them stay connected with people who care about them.
Wattpad is a social media community of readers and writers. The platform sees a ton of user-generated stories across various genres including fiction, poetry, humour, and even fanfiction. It currently has about 70 million readers worldwide.
Viadeo is another professional social networking site that connects business owners and entrepreneurs with one another. It is more popular in Europe than in the U.S. and is available in different languages ranging from English and French to German and Portuguese.
Crunchyroll is the go-to platform for anime enthusiasts to stream the latest anime shows and read popular mangas. It’s also a social media site where users can interact with each other and engage in anime-related discussions through the forums.
Skyrock is a France-based social networking site, where users can create profiles and blogs and interact with other members. Music, sports, and film blogs are the most popular on this platform.
VK is a Russian social media site. While it’s also available in other languages, it is mostly popular among Russian speakers. Users can create groups and public pages, organise events, and message other users. They can also share images, video, and audio or even play browser-based games.
MyHeritage is a genealogy-based social media site. Users can create family trees, upload and view family photos, and update their family histories. People have even used the platform to find their ancestors and learn more about them. MyHeritage has also introduced DNA testing so users can more accurately trace back their family histories and discover their blood relations.
This is a blog-based social media site where users can create blogs and journals for other users to read. The platform also curates the top blogs and communities so users can easily access the most popular content on the platform.
Classmates is a social media site that connects you with your ex-classmates and school alumni. Users can easily plan their high school reunions through the platform and access their high school yearbook.
SoundCloud is a music-sharing social media platform where users can upload their original tracks or listen to tracks from other artists. They can add music to their playlists and comment on parts of a track that they like for other users to see.
Bubbly is a voice-based social media site where users can create voice posts and tag and customise them with relevant images and filters. They can also find and connect with celebrities and artists to listen to what they have to say. Users can also share their voice posts to other social media sites like Facebook and Twitter.
Flickr is a photo-sharing social media site that’s a favourite among photographers and graphic designers. You can share original, high-quality images on the platform or discover relevant images from other users. You can also join groups and connect with new people with shared interests.
#33: We Heart It
This is another image-based social media site where users can discover and curate their favourite images into their collections. There are several channels on the platform including art, music, school, quotes, and more. Users can check out these channels for relevant images to inspire them.
Influenster is a product review and discovery platform where users can view honest reviews from other consumers. They can gain access to reviews of products across various categories ranging from beauty and makeup to tech and electronics. They can also submit their own reviews of products they’ve used.
The platform will measure each user’s social impact by collecting data from leading social media platforms. Based on this analysis, users can even become part of influencer marketing campaigns relevant to their interests.
Another social media site for film enthusiasts, FilmAffinity is a movie recommendation platform. Users can rate the movies they’ve watched and get movie recommendations based on their favourite genres.
#36: Open Diary
Open Diary is one of the earliest social media sites, founded in 1998. Users can keep a virtual diary to record their daily lives and deepest thoughts. The Open Diary community will be able to access these entries and interact with them. You can even create anonymous posts to share thoughts and experiences that you can’t talk about with anyone else.
Yelp is a crowd-sourcing review website where users can share their opinions about local establishments. It’s a great way to find the most recommended places and events in your area.
As the name suggests, CollegeHumor is a humour-based website that features fresh humour articles and videos on a daily basis. In addition to content from its in-house team, users can also access memes, articles, images, and videos submitted by other users.
#39: Gaia Online
Gaia Online is an anime-themed social media site where users can participate in trending conversations through forums. They can also explore the platform to meet new people with shared interests and play browser-based games.
This is a mobile social community where users can connect with other members through public chat rooms and group chats. They can also engage in private chats with other users. They can play mobile games, send eCards, and more.
This social media site connects travellers with people from all over the world. They can discover locals in the destinations they’re visiting, request to stay with them, and meet other travellers.
#42: Funny or Die
Funny or Die is a humour-based social website that mainly focuses on video content. Users can view the latest trending videos and upload their own humour videos. In addition to videos, the website also publishes some humour articles and lists to entertain the community.
italki makes language-learning easier by connecting users with native language teachers through video chat. This helps language learners to get interactive, one-on-one tutoring sessions so they can easily learn the language of their choice. They can choose from thousands of teachers in any language.
eToro is a social trading platform that allows users to follow leading traders in the community and connect with other traders. Users can also earn some extra income by having other traders copy their trading strategies and portfolios.
This is a career-oriented social media site that helps people expand their professional networks. Users can conduct a job search, get the latest industry news, and discover professional events like conferences, seminars, and trade shows. It is mostly a European-focused website.
Previously known as myYearbook, this social media site helps users discover new people to connect with. You can discover new people in your area to connect with and people who share your interests.
There’s a social media site for everyone and for every niche interest. Ravelry is a dedicated social network for people who are interested in knitting and crocheting. They can connect with people who share the same interests and share ideas and inspiration with them.
Care2 is a social media site for activists, where they can discover trending stories and petitions from around the world. The community is made up of more than 45 million people who want to make the world a better place and stand against cruelty and injustice.
YY is one of the biggest social media sites in China, where users share video content with other users. It has more than 300 million users and allows group video chats. Like Twitch, users can watch a single video of someone engaging in an activity. These activities can range from tutorials to karaoke.
Vero is a social media site where users can share their favourite things with the community. They can share songs, photos, books, and movies. The platform markets itself as a social network that cares about building real connections between users and doesn’t use data mining and algorithms.
Medium is a content publishing site with some social network elements to it. Members can publish content on the site and share it with other users. They can “clap to” and comment on posts created by other members. While most articles are free to read, some of them are reserved for paying members.
This is an online database of animated GIFs that are usually humour-based. Users can upload their own GIFs or search for and discover GIFs created by other users. They can react to their favourite GIFs and even share them with friends on other social media platforms.
Tribe is a cloud-based community where consumers can connect with a brand community. Users can engage in conversations and discussions under specific brands. They can explore and follow different brands, ask questions, start discussions, and create polls relevant to the brands.
These are 52 of the most popular social media sites that you should know about in 2019. If you’re a marketer, some of these platforms can help you promote your brand and products. They can also help you expand your network. If you’re an influencer or a consumer, you can use these sites to connect with like-minded individuals and build better connections.