As socially inclined creatures, human beings have embraced technology that connects us with others. Every year, there is an increasing number of people signing up for and using social media. While there weren’t even a billion people using social media back in 2010, the number exceeded more than 2 billion within just five years.
In 2019, there were around 2.77 billion people using social media. And, with smartphones and internet connectivity becoming cheaper and easier to access, we should expect to see these numbers grow even higher. By 2021, more than 3 billion people will be using social media.
What this means for marketers is that there is huge potential to reach a massive and engaged audience on social media. And that’s not just limited to the popular social media sites like Facebook, Twitter, and Instagram.
In this post, you’ll discover 75+ social media sites that you can include in your social media marketing strategy for 2020. Some of these platforms could even help you build valuable connections in your areas of interest.
75+ Social Media Sites You Need to Know in 2020:
Facebook is currently the largest social media site in the world. With 2.6 billion monthly active users as of 2020, it’s safe to say that nearly every social media user is on Facebook. So it’s an excellent platform for brands to market their products to a huge audience.
Users can share text posts, links, images, and videos with their Facebook friends. They can follow famous people and pages and react to people’s posts on the platform. Brands can also promote their products using paid ads on Facebook.
Instagram is one of the fastest-growing social networking platforms. While it is mostly app-based, users can also access their feed through the website version. In June 2018, it finally reached 1 billion monthly active users.
Instagram is a highly visual platform, where users share videos and images. You can also use Instagram Stories and Live features. It is very popular among the younger generations. According to Statista, 32% of users are aged between 18 and 24 and 33% are aged between 25 and 34.
Twitter is a platform that lets users stay on top of trending topics and engage in relevant conversations. In 2019, the platform had over 330 million monthly active users. While it doesn’t have as many users as other top social media sites, it does have a highly engaged user base. Twitter users send out at least 500 million tweets per day on average.
Tumblr is another leading social media site. Users can join communities and participate in cultural dialogues to expand their ideas. It’s one of the top social media sites for self-expression and is very popular among teens and fandoms.
In February 2020, there were a total of 321 million unique visitors to the website.
LinkedIn is a social media site for professionals and is very popular among a B2B audience. The platform has grown rapidly over the years and currently has 690 million members. Members can expand their professional connections on the platform, showcase their portfolios, and search and apply for jobs.
LinkedIn is also an excellent platform to share your professional expertise, as it allows members to publish blog posts that reside on the platform.
WhatsApp is a messaging app that lets users share text messages, images, voice notes, audio files, documents, and videos. It has grown exponentially over the years and had about 2 billion monthly users as of March 2020. Along with its growing user base, the platform has also introduced many new features to make interactions easier among users.
While users could only make one-on-one calls before, it now has a group calling feature. They also introduced a WhatsApp Status feature that allowed users to update photo, video, and text statuses that disappeared after 24 hours. As of Q1 of 2019, 500 million users were updating their WhatsApp Statuses daily.
Snapchat is another highly visual social media platform that’s popular among the younger generation. Users can send snaps to each other and update 24-hour Statuses just like on WhatsApp and Instagram. In Q1 of 2020, it had 229 million daily active users who are highly active on the platform.
Pinterest is a virtual scrapbooking social media site and is therefore, highly visual. Users can create themed boards and add images and products to the board. Brands can even create Shoppable Pins through which users can directly make purchases.
Reddit is a social media site where users become part of subreddits and engage with other users on relevant topics. It is also somewhat of a news aggregator site since users share the latest news from different sources on the site. Other users will then interact with this news, upvote or downvote it, and comment on it.
It has a huge community and gets over 1.3 billion monthly visitors. It gets most of its traffic from the US, followed by the UK and Canada.
YouTube is the largest video-sharing social media site in the world. It lets users upload videos on the platform, view videos from other users, and interact with them. In 2019, it had an average of 2 billion monthly active users. YouTube users spend an average of 40 minutes watching videos on the platform.
Previously StumbleUpon, Mix is a news aggregator social media site that lets users curate their favourite content from around the web and add it to their “Collections”. It provides several browser extensions and also has iOS and Android apps.
This social media site acquired the once popular hi5 social media platform in 2011. It is mainly focused around friendship and dating. Users can connect with others through common interests, games, browsing profiles, and more.
Nextdoor is a private social network for dedicated neighbourhoods. You can enter your street address and find a community of people living in your area. While it was previously just for neighbourhoods in the U.S., it has now expanded to other parts of the world. You can now use it from the U.K., Germany, France, Italy, Australia, Sweden, and Denmark.
Deviantart calls itself the world’s largest social media community for artists and art enthusiasts. Users can share photos of their artwork, discover the work of other artists, and interact with other members of the community. According to the platform, it currently has more than 44 million registered users and 45+ million unique visitors each month.
Quora is one of the largest social networks for people to ask and answer questions about hundreds of topics and categories. This includes everything from language and career to mythology and marketing. As of 2018, it had 300 million monthly active users.
If you have any question that internet results cannot answer, you can post it under a relevant category. You can even send answer requests to experts on the topic.
Meetup is a social media site that does exactly what its name says – it helps connect users with local groups to meet up with new people. Groups can organise events for like-minded people to get together.
You can find groups in a wide range of categories including outdoors and adventure, tech, photography, language and culture, music, and more. It is most popular in the U.S., which contributes to 49.9% of its traffic, followed by the U.K., which contributes to 7.95% of its traffic.
ReverbNation is one of the most reputable social media sites dedicated to musicians. They can promote their music through the platform and reach a bigger audience. They can even make money off of their tracks by selling them to fans or distributing them to major digital platforms. Besides these basics, ReverbNation also offers a host of tools and features to help musicians build their careers.
Flixster is another niche social media site with a focus on film. It’s an American-based site where film enthusiasts can connect with like-minded people and share their film reviews and watching experiences. You can use this platform to learn about new movies and see what others think of it. You can also use it to book movie tickets for watching movies in a theatre.
Goodreads is another niche social networking site, but this one focuses on books. Book lovers can connect with fellow bookworms and share their book reviews. The site also provides them with book recommendations based on their reading history. Users can join virtual reading clubs and socialise with like-minded individuals.
Twitch is a live-streaming platform, mostly used by gamers to stream their game play or watch other gamers. Users can interact with live streams from other gamers and comment on them or upload videos to Twitch for their audience. It has about 5 million monthly broadcasters.
CaringBridge is one of the only social media sites of its kind. It’s a personal health journal that connects people with their loved ones during a health journey and allows them to provide support. It’s an excellent platform for people who are undergoing serious illnesses and health struggles as it helps them stay connected with people who care about them.
Wattpad is a social media community of readers and writers. The platform sees a ton of user-generated stories across various genres including fiction, poetry, humour, and even fanfiction. It currently has about 70 million readers worldwide.
Viadeo is another professional social networking site that connects business owners and entrepreneurs with one another. It is more popular in Europe than in the U.S. and is available in different languages ranging from English and French to German and Portuguese.
Crunchyroll is the go-to platform for anime enthusiasts to stream the latest anime shows and read popular mangas. It’s also a social media site where users can interact with each other and engage in anime-related discussions through the forums.
Skyrock is a France-based social networking site, where users can create profiles and blogs and interact with other members. Music, sports, and film blogs are the most popular on this platform.
With Skyrock, you get free, personal web space to create and share blog posts and talk to others. You can also search for profiles of other users by using their search filters like location, gender, age, etc. You can also post images, like on Instagram, and others can like and comment on them.
VK is a Russian social media site. While it’s also available in other languages, it is mostly popular among Russian speakers. Users can create groups and public pages, organise events, and message other users. They can also share images, video, and audio or even play browser-based games.
MyHeritage is a genealogy-based social media site. Users can create family trees, upload and view family photos, and update their family histories. People have even used the platform to find their ancestors and learn more about them. MyHeritage has also introduced DNA testing so users can more accurately trace back their family histories and discover their blood relations.
This is a blog-based social media site where users can create blogs and journals for other users to read. The platform also curates the top blogs and communities so users can easily access the most popular content on the platform.
Classmates is a social media site that connects you with your ex-classmates and school alumni. Users can easily plan their high school reunions through the platform and access their high school yearbook.
SoundCloud is a music-sharing social media platform where users can upload their original tracks or listen to tracks from other artists. They can add music to their playlists and comment on parts of a track that they like for other users to see.
Bubbly is a voice-based social media site where users can create voice posts and tag and customise them with relevant images and filters. They can also find and connect with celebrities and artists to listen to what they have to say. Users can also share their voice posts to other social media sites like Facebook and Twitter.
Flickr is a photo-sharing social media site that’s a favourite among photographers and graphic designers. You can share original, high-quality images on the platform or discover relevant images from other users. You can also join groups and connect with new people with shared interests.
#33: We Heart It
This is another image-based social media site where users can discover and curate their favourite images into their collections. There are several channels on the platform including art, music, school, quotes, and more. Users can check out these channels for relevant images to inspire them.
Influenster is a product review and discovery platform where users can view honest reviews from other consumers. They can gain access to reviews of products across various categories ranging from beauty and makeup to tech and electronics. They can also submit their own reviews of products they’ve used.
The platform will measure each user’s social impact by collecting data from leading social media platforms. Based on this analysis, users can even become part of influencer marketing campaigns relevant to their interests.
Another social media site for film enthusiasts, FilmAffinity is a movie recommendation platform. Users can rate the movies they’ve watched and get movie recommendations based on their favourite genres.
#36: Open Diary
Open Diary is one of the earliest social media sites, founded in 1998. Users can keep a virtual diary to record their daily lives and deepest thoughts. The Open Diary community will be able to access these entries and interact with them. You can even create anonymous posts to share thoughts and experiences that you can’t talk about with anyone else.
Yelp is a crowd-sourcing review website where users can share their opinions about local establishments. It’s a great way to find the most recommended places and events in your area.
As the name suggests, CollegeHumor is a humour-based website that features fresh humour articles and videos on a daily basis. In addition to content from its in-house team, users can also access memes, articles, images, and videos submitted by other users.
#39: Gaia Online
Gaia Online is an anime-themed social media site where users can participate in trending conversations through forums. They can also explore the platform to meet new people with shared interests and play browser-based games.
This is a mobile social community where users can connect with other members through public chat rooms and group chats. They can also engage in private chats with other users. They can play mobile games, send eCards, and more.
This social media site connects travellers with people from all over the world. They can discover locals in the destinations they’re visiting, request to stay with them, and meet other travellers.
#42: Funny or Die
Funny or Die is a humour-based social website that mainly focuses on video content. Users can view the latest trending videos and upload their own humour videos. In addition to videos, the website also publishes some humour articles and lists to entertain the community. It is frequented by several celebrities like Will Ferrell, Selena Gomez, and Jeff Goldblum.
italki makes language-learning easier by connecting users with native language teachers through video chat. This helps language learners to get interactive, one-on-one tutoring sessions so they can easily learn the language of their choice. They can choose from thousands of teachers in any language.
eToro is a social trading platform that allows users to follow leading traders in the community and connect with other traders. Users can also earn some extra income by having other traders copy their trading strategies and portfolios.
This is a career-oriented social media site that helps people expand their professional networks. Users can conduct a job search, get the latest industry news, and discover professional events like conferences, seminars, and trade shows. It is mostly a European-focused website.
Previously known as myYearbook, this social media site helps users discover new people to connect with. You can discover new people in your area to connect with and people who share your interests.
There’s a social media site for everyone and for every niche interest. Ravelry is a dedicated social network for people who are interested in knitting and crocheting. They can connect with people who share the same interests and share ideas and inspiration with them.
Care2 is a social media site for activists, where they can discover trending stories and petitions from around the world. The community is made up of more than 45 million people who want to make the world a better place and stand against cruelty and injustice.
YY is one of the biggest social media sites in China, where users share video content with other users. It has more than 300 million users and allows group video chats. Like Twitch, users can watch a single video of someone engaging in an activity. These activities can range from tutorials to karaoke.
Vero is a social media site where users can share their favourite things with the community. They can share songs, photos, books, and movies. The platform markets itself as a social network that cares about building real connections between users and doesn’t use data mining and algorithms.
Medium is a content publishing site with some social network elements to it. Members can publish content on the site and share it with other users. They can “clap to” and comment on posts created by other members. While most articles are free to read, some of them are reserved for paying members.
This is an online database of animated GIFs that are usually humour-based. Users can upload their own GIFs or search for and discover GIFs created by other users. They can react to their favourite GIFs and even share them with friends on other social media platforms.
Tribe is a cloud-based community where consumers can connect with a brand community. Users can engage in conversations and discussions under specific brands. They can explore and follow different brands, ask questions, start discussions, and create polls relevant to the brands.
#54. Tencent QQ
This is a Chinese instant messaging platform that was initially launched only in China but later expanded to 80+ countries. It supports text messages, voice calls, and video calls. It also has a built-in language translator to help you communicate with people who speak a different language. It had 647 million users in China, in 2019.
WeChat is a popular messaging app that allows you to connect with people using your app ID. This makes it possible to talk to strangers without divulging your phone number or other information. So, the unique selling point (USP) of this app is it helps maintain anonymity when connecting with strangers. You can use it to send text messages or share photos and videos. It also supports voice and video calls. It has 1.2 billion monthly users as of 2020.
QZone is another app from the makers of QQ and WeChat—Tencent. This social media platform is very popular in China with as many as 517 million users currently. You can use it as a blog, an online diary, a platform to share photos, watch videos, listen to music, and more.
TikTok is a short-form video sharing platform that has become quite popular within a short span of time since its launch in 2016. It was created by the Chinese company, ByteDance, and has a Chinese version called Douyin. This app is famous for its lip-sync videos and has over 800 million monthly users.
#58. Sina Weibo
This is a Chinese microblogging and social networking website with over 516 million monthly users. It is often called the Chinese version of Twitter because it is actually quite similar in the sense that people share short updates and posts just like a tweet.
This is a Chinese video-sharing platform that has been active since 2011. It has over 400 million monthly users in over 9 countries.
It is a communication-based social networking platform that is most popular for making video conference calls. It also provides instant messaging functionality and you can use it to share texts, images, videos, and audio files.
Viber is an instant messaging platform from the Japanese company Rakuten. It can be used on both mobile devices and desktops. You can use it to make free voice or video calls and send messages. It had over 1 billion registered users in 2019, however, not all of these are active users.
LINE is a popular Japanese social network that also attracts users from other countries like Thailand. You can sue it to send messages and make free voice or video calls. It also allows photo and video sharing options.
#63. LINE PLAY
It is an avatar-based network, like a virtual world. It combines elements of both a game and a social networking platform. You simply need to create your avatar and meet people online from anywhere in the world. It has over 65 million users. It is available as a mobile app as well.
#64. The Dots
This is a professional networking platform for people who are in creative fields. It is a good space to collaborate with others, find jobs or clients, and upskill yourself. You can also talk to other experts in your field and seek advice from them. Overall, it is a great platform to showcase your work and get discovered. You can check it out in your browser or download their iOS app.
This is an instant messaging platform that is somewhat similar to WhatsApp in that you can use it to send free messages. One unique benefit of Telegram is that all the messages shared on this platform are encrypted and can self-destruct. So, when it comes to security and privacy, it gets a big thumbs up.
Another great feature is that it allows you to create groups of as many as 200,000 members, which is more than what other messaging platforms offer. It is available for both iOS and Android devices, as well as desktops. It has over 400 million users.
#66. Foursquare Swarm
Foursquare is a search-and-discovery based app that helps users discover nearby places by providing recommendations. Foursquare is so much more than a social media platform but is also a location data and technology platform.
Their social networking feature is now available as a separate product called Swarm. It is a social networking app that has Foursquare’s popular functionality of check-ins when visiting a place.
This is a culture-oriented Chinese social media site with a focus on movies, music, and books. You can use it to create fan pages or review books, movies, etc. It also has the option to create groups to discuss specific topics. The average audience on Douban is more educated and culture-oriented than any other social media site in the country.
Discord is the preferred instant messaging platform for gamers. A lot of gamers use it to create team channels and discuss game strategy. You can use it directly from your browser or download the app.
Even though it is popular for gaming groups, it can be used for creating practically any type of group and connect over a group chat. It can be a book club, a movie club, and even a study group. So, with Discord, the possibilities are endless.
It is a social media cum dating platform where you can create your profile and find people with similar interests. The platform claims to have over 474 million registered users who send 350 million messages every day, on average. This makes it one of the largest social discovery platforms in the world.
It is available across devices and platforms and provides multiple login options. It is available for use in over 200 countries. You can use it to find people in your location and make friends.
Myspace is one of the older social networking platforms. In fact, it was the largest social platform almost a decade ago and was extremely popular in the US. The rise of other platforms like Facebook and Twitter eventually led to a decline in its popularity.
However, Myspace is still active and gets monthly traffic of over 7.5 million users. The main focus of the platform is on music, but it is also quite popular for blogs.
This is a Japanese social networking site that started as an invite-only service but can now be used by anyone. You can use it to find and connect with people who have similar interests. It has over 2.7 million community groups based on different hobbies and interests. The platform also provides you with the option to create and join events for people with specific interests.
This is a niche, hyper-targeted social media site for people who like knitting, weaving, and crocheting. The purpose is to discover ideas, share your own work, and seek advice. It is a free site and provides tons of resources for knitters and crocheters.
It is a social gaming community where you can create avatars, play games, socialise, and purchase virtual commodities. The site is free to use, but you can pay to get additional features using FunCoins, their virtual currency. It can be used on both mobile and desktop devices.
This is a social networking platform for bloggers and allows you to create and share blog posts. The social networking aspect is that you can create your profile, connect with friends, and share blog updates with your subscribers like you would for a social media post.
Friends and subscribers are two different categories. Subscribers can follow you and get updates on your blog. Friends, on the other hand, can have a more direct connection with you.
They are currently updating their platform and will soon launch Xanga 2.0 with updated features.
This is an American social media image-sharing site somewhat similar to Instagram, but not quite. It is mostly popular for sharing viral images and memes and is not as versatile as some other platforms. However, it does provide features like hashtags and topic-based content search.
Ello is a niche social media platform for and global community of artists. You can use this to showcase your work, look at other artists’ creations, and connect with them. The platform is visual and vibrant in nature. So, even if you are not an artist, you can always check out the beautiful work done by them.
This is another video-sharing social media platform like Twitch or YouTube. You can create and share videos or go live, just like you can on any other video platform. It is a paid platform and the plans start at $7 per month.
These are 77 of the most popular social media sites that you should know about in 2020. If you’re a marketer, some of these platforms can help you promote your brand and products. They can also help you expand your network. If you’re an influencer or a consumer, you can use these sites to connect with like-minded individuals and build better connections.
Frequently Asked Questions
Which social network has the most users?
We have covered a whole range of social media sites in this post. However, despite all the new social sites opened in recent years, Facebook is still the social network with most users. During the first quarter of 2020, Facebook reported that it had 1.73 billion daily active users (DAU). It has 2.6 billion monthly active users (MAU). The second most popular social network is YouTube, with 2 billion monthly active users (MAU), who watch 250 million hours daily.
What are the top 5 social media sites?
We have covered a considerable number of social media sites in this post. With nearly 3 billion people using social media, there is a vast range of apps to appeal to everybody. The five most popular social networks are:
- Facebook – 2.6 billion monthly active users (MAU)
- YouTube – 2 billion MAU
- WhatsApp – 2 billion MAU
- Facebook Messenger – 1.3 billion MAU
- Weixin / WeChat – 1.165 billion MAU
- Instagram and TikTok follow these.
What app will replace Instagram?
Instagram will argue that they are still on the rise and that no other app is ready to replace them. Indeed, it is now the sixth most popular social app in the world with more than one billion users. Instagram's claim to fame is the emphasis it places on sharing images, so any potential replacement would also need this focus. This suggests a visual-focus social site, such as Imgur, Flickr, Snapseed, or Retrica.
What social media is best?
It isn't easy to definitively state what social media is best. It all depends on your interests and tastes. If you want to be where everybody else is, Facebook is a clear winner. If you like videos, YouTube is an obvious starting place, although if you prefer short videos, TikTok may be more to your taste (or even Byte for video snippets). For quick turn-around comments, Twitter is ideal. Instagram is the main image-sharing social app, although many people love pinning images on Pinterest.
Who uses Instagram the most?
A wide range of people uses Instagram. It is most popular in the United States, where it has 120 million users. 63% of Instagram users log in daily. 56.3% of Instagram's users are female, compared to 43.7% male. Instagram is popular with teenagers, with 72% of teens using Instagram. 30% of Instagram's audience is aged 18-24, and 35% aged 25-34%. An estimated 75.3% of businesses expected to be on Instagram in 2020.
How does FB make money?
The vast bulk of Facebook's revenue comes from advertising. The company's revenue in Q1 2020 was $17.74 billion, which was up 18% compared to Q1 2019. This increase came about, despite a decrease in advertising revenue in March 2020, due to Coronavirus. The importance of advertising to Facebook is evident when you see that of that $17.74 billion revenue, $17.44 billion comes from advertising with only $297 million in other income.
What age group is on Instagram?
Although Instagram has fans in all age groups, it is particularly beloved by the young. 35% of US teens consider Instagram to be their favorite social network. Looking at Instagram usage by age group:
18-24-year-olds: 75% use Instagram
25-30-year-olds: 57% use Instagram
31-49-year-olds: 47% use Instagram
50-64-year-olds: 23% use Instagram
65-year-olds +: 8% use Instagram